Non-Profit & Social Impact Annual Report 2024: Supporting Impact, together by asUgo

Supporting Impact, together

NON-PROFIT & SOCIAL IMPACT ANNUAL REPORT 2 0 2 4

Executive Summary

More than ever, it’s about collaborative actions

This past year, trust and dialogue have become more important than ever With polycrisis challenges becoming increasingly tangible, and 50 countries (covering half of the world’s population) heading to polls, a lot of attention has gone to (need for) democracy, human aid, climate efforts, health, education, information and more This resulted (and still results) in heavy pressure on local efforts and international alliances

Determination and driving change

Despite the solid reality, many organizations across the impact spectrum have taken (extra) steps to accelerate their journey and grow collaborations, contributing to a space where bold solutions and practical action contribute to societal progress It’s this very plurality of view points and exchanges that fuels learnings-based ideas and progress

At asUgo, we have noticed a comparable activity amongst large and small organisations While the geographical span of our social profit clients covers now 4 continents and more than 130 countries, activities supporting local impact remain very present

In 2024, organizations counted on asUgo for more than digital or, now also, AI Experience exchange, ideation and human guidance were an important part of our collaborations, together with technology It allows to go even further in growing impact

Jürgen Janssens Director asUgo, Head of Non-Profit & Social Impact

For our new clients, adopting a CRM marked the first step towards collaborative data capabilities, enabling:

Enhanced collaboration

Expanded impact opportunities

Informed decision-making

Increased transparency and fairness

Both new and existing clients found that combining technology with human insight unlocked complementary internal and external possibilities

Depending on their unique traits, organizations leveraged this to inform, create opportunities, support projects, or activate communities

97% of projects are about people

Our Annual Report provides a snapshot of this year’s collaborations (the DNA of the organisations, and a zoom on activity and impact) It also keeps the pulse on a series of evolutions and trends Most importantly, the report leaves room for the Community In the end, it is about people People crafting ideas, taking actions and driving change – together

Trusted Partner 01

Introduction to asUgo

At asUgo, we are passionate about helping companies to enable start-up/scale-up mindset when addressing complex challenges, complex organizations, complex architectures with agility as an obsession We help large and international groups to start new projects, new business lines (and even new brands) with #value as unique objective

The key to the success of asUgo lies in our unique blend of strong company culture, consultancy expertise, technical capabilities and extra agility The combination of these elements sets us apart from other Salesforce consulting companies and enables us to deliver exceptional quality of services to our clients

Think and Build, Beyond

25+ 8

We believe that by constantly asking "why" and challenging the status quo, we can uncover innovative solutions and drive meaningful change

We recognize that the world is constantly evolving and to thrive in such a dynamic environment, we must be flexible and responsive

We are deeply committed to the success of our clients, our projects and our team

Building Bridges and Changing Lives, Together

In2024,weachievedanimportant milestone SincethelaunchofasUgoin 2016,morethan50non-profits, foundationsandNGOshavebenefited fromasUgo’sinvolvementandPledge1% time.WhileasUgohasalwaysfocused moreonqualitythanonquantity,ithas beenahumblingprivilegeforasUgotogo throughsomanyencountersand experiences

WeconductedaninterviewwithJulien BlaiseandGaëtanMondet,theManaging DirectorsatasUgo

Gaëtan Mondet Managing Director at asUgo

Blaise Managing Director at asUgo

Julien

Congratulations on reaching the milestone of supporting 50 non-profits internationally! How do you feel about this achievement?

Gaëtan: We feel incredibly humbled and proud This milestone reflects the dedication of our team, led by people like Jurgen, who work tirelessly to make an impact It’s powerful to see how our efforts help improve lives It’s not about numbers; it’s about the humans behind those numbers

Julien: From day one, we knew we wanted asUgo to make a societal impact Seeing this vision come to life with so many organizations and people is truly fulfilling But 50 is just a starting point It’s both a goal and a reminder to keep pushing forward in this direction

To what extent has this been part of the asUgo DNA from the beginning? How has it evolved over time?

Julien: Building bridges has always been central to our mission. The idea is embedded in asUgo’s culture – to create connections that allow us to serve both the private and public sectors While our reach has expanded, the foundation has stayed the same: bringing meaningful human connections into everything we do

Gaëtan: Absolutely We’ve also refined our approach over the years, aiming to become more efficient, particularly given budget constraints and the increasing needs of those we serve The commitment to “not reinvent the wheel” and instead be adaptive and efficient has helped us sustain this vision

To what extent has this been part of the asUgo DNA from the beginning? How has it evolved over time?

Julien: Gaëtan is great at making things happen His mantra – “say what you do, do what you say” – resonates throughout our work He has this ability to bring ideas to life in a human, grounded way.

Gaëtan: For Julien, I’d say it’s his resilience When faced with challenges, he always finds a spark of inspiration to push forward That drive is contagious, and it’s been a huge part of our journey

What have you learned from the asUgo team over the years that contributed to this milestone?

Gaëtan: One example that comes to mind is the Uganda project Seeing people displayed such intrinsic motivation to do good –despite the distance – is inspiring This dedication to creating positive change, even under challenging circumstances, is something that defines asUgo

Julien: There’s a unifying power in working toward a cause, especially with non-profit projects The asUgo team’s commitment to each project’s mission brings everyone together, overcoming any obstacles with a shared purpose It’s inspiring and strengthens our culture

What is your dream for the future?

Gaëtan: Personally, I dream of sharing our skills even further, where asUgo partners more deeply with certain nonprofits I envision us contributing directly to their initiatives, possibly through learning, development, or hands-on collaboration It’s about making a closer, more direct impact

Julien: My vision is to keep using technology as a platform for growth –not just for the people we serve but for everyone involved in the projects I believe in leveraging our expertise to bring new skills, perspectives, and opportunities to those we collaborate

with, helping them grow along with us.

How do you envision the role of AI in the non-profit sector, particularly in asUgo’s initiatives?

Julien: asUgo is a strong believer in what Agentforce and AI in general can bring to people If AI is applied ethically, it can streamline operations so that organizations can focus on their mission rather than administrative tasks Our goal is to use AI as a means to simplify and support – not replace – human interactions

Gaëtan: I like the term “augmented intelligence” over “artificial intelligence” because, in this context, AI should support human efforts rather than lead them It’s about bringing technology in to enhance what’s already there

As they look to the future, Julien and Gaëtan are committed to furthering impact together with the entire asUgo team and the social impact community. This milestone marks a proud moment, but as they both agree, it’s just one of many steps in the journey to build bridges and support humanity

Did You Know?

asUgo goes #beyond just being a #Salesforce ecosystem company We admire #curiosity and cultivate a unique environment where technical skills, human-centered design and strategic thinking unite to drive real business #value

Stakeholder 360 Non-profit contacts nurturing

SDG 360 Automated SDG Impact Monitoring Solution

Major Giving & Philanthropy Compass Donation management solution

VAT Checker Automated VAT validation tool

Fundraising Campaigns Non-profit fundraising segmentation solution

Accelerator Mentoring Solution

Energy & Utilities

Financial Services Public Sector Non-Profit

Fiscal Attestations Automate fiscal attestation process

Impact DNA 02

Support for Social Aid and Health remains important, along with Education, Climate and Planet

Diverse Impact Supported in 2024

THEMATIC IMPACT

Social Aid & Humanitarian Support: 33% Health: 18%

Mixed Impact: 12%

GEOGRAPHICAL IMPACT

IMPACT APPROACH

750+ users, creating impact in 140+ countries Field Work

Education & Events Fundraising & Grants Influencing policymaking

Global Reach of Our 2024 Non-Profit & Social Impact Clients

Shaping Value and Impact with a Diverse Community of Organisations

Organisations Ambition Different Impact(s) for Each Region

% OF ORGANISATIONS WITH

Did You Know?

Number of organisations, NGOs and foundations that benefited from asUgo’s Pledge 1% since the launch of asUgo in 2016

Almost half of the asUgoers involved in Non-Profit projects in 2024 are woman 48%

Number of asUgoers involved in one or more Non-Profit projects in 2024

143

Number of countries where asUgo’s NonProfit & Social Impact Clients create direct impact

Proportion of Non-Profit & Social Impact Clients active on multiple social media 90%

Organisations that do fundraising receive proportionally (much) more in December

Evolutions 03

Project approach

“ThinkBig,Start Small,MoveFast” continues to resonate with business value drivers of Non-Profit & Social Impact clients

Value Metrics of 2024

MAIN VALUE DRIVERS OF NON-PROFIT & SOCIAL IMPACT PROJECTS

DATA CENTRICITY & PRODUCTIVITY

COLLABORATION

PROCESSES

PROJECT INSIGHTS & TENDENCIES

Use one or more asUgo accelerators to support their reality 65%

Continue to make people, processes and technology evolve, after being live 80%

Use sounding boards with asUgo to craft their Digital Roadmap, also after being live 87%

Foresee community engagement as next step (portal, events, members, campaigns ) 65%

Technology Serves Business: Quick Zoom

Depending on their DNA, organizations use the collaborative data capabilities as a boost to:

Inform & grow awareness

Create opportunities

INFORM & GROW AWARENESS

Support people and projects

Activate communities

Events organized on health Workshops organized for climate and planet in schools

Companies attended B2B events organized for climate and planet

CREATE OPPORTUNITIES

People coached to grow skills and to get a job

A record number of coaches that got a job thanks to a mentoring program

Average number of campaigns and newsletters per week per organisation that uses marketing automation Audience of these campaigns and newsletters

Technology Serves Business: Quick Zoom

Depending on their DNA, organizations use the collaborative data capabilities as a boost to:

Inform & grow awareness

Create opportunities

Support people and projects

Activate communities

Smallest grant (for 1 year)

Highest grant (for 5-10 years)

Grant with the longest duration

Members served in 2024

Countries served by member organizations

Countries supported by social aid, humanitarian support or grants for local projects and communities

Countries supported on 3 continents by Quamed’s medicine program

Countries supported on 4 continents by Oak Foundation’s grants on issues that have a major impact on the lives of the disadvantaged

Did You Know?

All together, the Non-Profit clients of asUgo structurally support the 17 Sustainable Development Goals (SDGs) of the United Nations

SDGS SUPPORTED BY OUR CLIENTS

Direct and indirect support

To create awareness on interdependence of problems, asUgo organized an internal Climat Fresk workshop, with a coach from GoodPlanet Belgium.

It continued to trigger discussions and ideas way beyond the session itself. It’s an eye opener that we advise to everyone! - asUgo Team

In 2024 the biggest growth was the support for SDGs 1, 3, 4, 13 and 15

Healthy Bodies & Healthy Minds: Sports in the Spotlight

It is a know tradition The month of May is a special one for the Belgian Non-Profit & Social Impact sector Fans and volunteers join for the 20 km of Brussels or for the OXFAM Trailwalker These gatherings spark sportive excitement, create good memories, and generate welcome extra donations. While this has again been the case this year, 2024 has been extra sportive!

A spotlight on some energizing initiatives from organisations asUgo is working with: Foundation against Cancer (with their Relays for Life), the Belgian Cardiological Ligue (with their cardio campaigns and the patronage by Team Belgium), and the King Baudouin Foundation / Myriad Alliance (that launched a special fund for the World Olympians Association)

FOUNDATION AGAINST CANCER: RELAY FOR LIFE

Relay for Life, by the Foundation against Cancer, unites communities to fight cancer, honor survivors, and raise funds Volunteers in Belgium host events, including a 24-hour relay Proceeds support cancer research and well-being projects. In 2024, over 30 Relays were held

More info at: relayforlife be, kanker be, cancer be

BELGIAN CARDIOLOGICAL LEAGUE: CARDIOVASCULAR DISEASES AWARENESS

Cardiovascular diseases kill 3 Belgians per hour and are the leading global cause of death For over 50 years, the Belgian Cardiological League has worked on prevention through awareness and support is year, the Belgian Olympic Committee dorsed their message, promoting regular ercise for heart health

ore info at: guecardioliga be, teambelgium be

Healthy Bodies & Healthy Minds: Sports in the Spotlight

In 2024, the King Baudouin Foundation and Myriad Alliance partnered with the World Olympians Association (WOA) to launch an International Friends Fund. This new initiative helps Olympians continue their impactful work in society after their athletic careers

Many Olympians want to give back to their communities, both for the general good and often with a particular focus on sport Through this fund, the foundation enables global donations to support of their philanthropic efforts

The collaboration of KBF with the WOA, and its partners from Myriad USA, Myriad Canada, Myriad Australia and Give2Asia aligns the mission at KBF By leveraging philanthropic instruments, they can channel generosity towards impactful projects that Olympians champion Whether it’s fostering unity in Cyprus, combating childhood obesity in The Gambia, promoting active lifestyles in Lithuania, or supporting vulnerable children in Chile, these initiatives exemplify the Olympic spirit’s potential to transcend ethnic, religious, and social differences

KING BAUDOUIN FOUNDATION: SUPPORTING OLYMPIANS’ PHILANTHROPY

Did You Know?

A close network of enriching exchanges

300

Longest distance between 2 Non-Profit clients in Belgium (in km)

Shortest distance between 2 Non-Profit clients (in number of staircases)

589

Longest distance between 2 Non-Profit clients globally (in km)

Trend Pulse 04

Trend Pulse: Feeling the Pulse, Thinking Beyond

Across Europe, fundraising organisations are facing oscillating private and corporate giving patterns. At the same time, the number of foundations continues to grow relentlessly Each organisation and/or subsector has thus clear challenges, evolutions and opportunities To support these dynamics, asUgo also looks proactively at evolutions from the sector at large, in complement of the rich day-to-day exchanges

The down-to-earth goal is to feel what’s ahead, understand what is living, and think proactively ahead

Some of the key topics are discussed more in detail, along with a trend synch: an indication of the extent to which current asUgo clients are already turning these changes into an opportunities. In the end, the ambition remains to find workable solutions, enabled by technology and/or guidance on organizational, process or human matters.

Trend Pulse: New Funding Instruments are Gaining Traction

1 | UNRESTRICTED GRANTS

Fueled by Mackenzie Scott’s grant initiatives, organizations worldwide are exploring trust-based giving While still grounded in data-driven screening, there's a trend toward supporting unrestricted grants. Advocates favor fewer conditions, while others stress setting goals and measuring progress Striking a balance may be key

Exploration ongoing amongst grant giving clients Number of experiments expected to increase in 2025

3 | CORPORATE GIVING

Corporate giving is evolving in Europe, with some areas slowing but a rise in corporate foundations and matching programs Research shows employees may give more when employers match donations, highlighting strong potential

2 | IMPACT INVESTMENT

Impact investing allocates funds to achieve social or environmental benefits along with financial returns NGOs and foundations have explored this for years, with support from groups like Philea developing tools to aid in its use

Learning topic for non-profit clients with >50 FTEs Expected to remain stable in 2025 (few early adopters) On the radar of non-profits with proactive fundraising Expected to remain stable in 2025

4 | FAST CHANGING PAYMENT TECH

The Payment Service Provider (PSP) landscape has rapidly evolved, with new pricing models, embedded services, and products like giving pages and P2P options While promising, this growth demands clear guidance on technology and value propositions

On the radar of many nonprofit clients with proactive fundraising initiatives Expected to grow in 2025

Trend Pulse: Data and other Non-financial Enablers are Key

Creating social impact is often associated with incoming or outgoing funds. More and more, organisations will (need to) look at complementary tools: collecting and connecting data, exploring internal or external insights and reinforcing human capabilities While less top-of-mind of the general public, these activities are well on their way to become standard parts of the toolbox.

7 | NON-FINANCIAL SUPPORT & CAPACITY BUILDING

Targeted guidance through coaching, organizational design, networks, and collaborations can accelerate value, with or without financial support The goal is to foster capital activation and lasting impact, now a core element of impact frameworks

Important subject for grant giving clients

Expected to remain stable in 2025

9 | RESEARCH & DATA

There's a push to build knowledge bases that transcend assumptions, focusing on cross-sector insights and trends. These data-driven resources aim to evaluate programs, shape initiatives, share learnings, and foster collaborative synergies

Growing tendency amongst non-profit clients with > 20 FTEs

Expected to increase in 2025

| HYBRID TECHNOLOGY TO SUPPORT VOLUNTEERS

Volunteers play a vital role in large nonprofits, contributing to events, fundraising, and word-ofmouth efforts Organizations are now focusing on integrating volunteer tools to support a datadriven approach, gaining insights and optimizing workloads

Key for non-profits with >50 FTEs and many volunteers

Expected to grow further in 2025

17 | REACHING & ENGAGING SUPPORTERS

With declining individual support and rising recruitment costs, organizations must prioritize supporter care and retention This requires blending human guidance with technology to enhance the experience, creating new personas and phygital, omnichannel journeys

Growing tendency amongst non-profit clients with > 10 FTEs

Expected to increase in 2025

Trend Pulse: Clear Appearance (and use) of AI for Impact

While it was already actively used as enabler by research centers, corporations and technology afficionados, AI has done a huge jump forward in the public sphere in the last two years It has even become one of the major societal hot topics. This last year, further jumps forward have been taken with Agentforce and discussions on concrete use cases where AI can help.

10 | ARTIFICIAL INTELLIGENCE

The 2024 European Nonprofit Pulse reveals growing interest in AI, with 50% of respondents showing cautious optimism and a desire to learn more While some seek further guidance, 13% are excited and already leveraging AI (see details in the box)

At asUgo, we’ve taken proactive steps Past nonprofit discussions focused on traditional AI or informal exchanges about generative AI

In 2024, we partnered with trailblazing nonprofits to deliver AI awareness sessions, hands-on exercises, and practical use case exploration with Salesforce and other technologies

Nonprofit leaders are now turning their enthusiasm into action, often outpacing traditional corporations in innovation

Trend Pulse: Gradually Scaling Impact Across Ecosystems

The trend of "Ecosystem Scaling" among NGOs and foundations, highlighting two approaches: organization-driven actions, such as events and research, and ecosystem synergies that foster cross-sector collaboration While activity synergies are emerging in sectors like climate and health, funding collaborations are still in their early stages.

14 | ECOSYSTEM SCALING

Actions taken by NGOs and foundations can have different levels of collaborative ripple effects As indicated below, some are clearly more driven by (and focused on) the organisation itself, while others aim at reaching impact through a more collaborative engagement Often sparked by shared visions between people, they can be smoothened by technological accelerators, data insights and strategic guidance While still in its early days, there is a growing trend towards blended impact

Events, Information & Mobilisation

Activities >>

Data сollection, research, publications

Knowledge sharing organisation-toorganisation

ORGANISATION DRIVEN

Funding >>

Program management

Grant giving

ACTIVITY SYNERGIES

Last year, non-profit clients did complement ‘personal’ activities with cross-organisational synergies This has been especially visible in sectors that aim for systemic change, where information is key, or that focus on human development

Present amongst non-profit clients in 2024

Expected to grow further in 2025 cross sector

Idea cogeneration / Alliances

Coordination / Aligned funding

Joined Research & Data Collection

Cofunding

Co-organisation of public Events or other Actions

ECOSYSTEM SYNERGIES

Pooled funding

FUNDING SYNERGIES

Early stage for non-profits active in funding

Expected to remain stable in 2025

Trend Pulse: Iceberg Model Exercise

In designing for systems change, groups can focus on events to activate the deeper layers in society. Identifying causes and effects at deeper levels often leads to funding different types of interventions. As explained by the Shifting Systems Initiative (Ford Foundation, Skoll Foundation, Chandler Foundation, Jasmine, Porticus, Rockefeller Philanthropy Advisors):

“Impacting a complex challenge requires cumulative, mutually reinforcing change at multiple levels, including niche innovation, systems, culture, and landscape.

In essence, linear or traditional responses that focus on one component will only solve symptoms of the underlying issue. An integrated approach goes beyond the linear and combines different levels. The Iceberg Model framework helps to better understand this complexity: “Mental models are at the base of all systems Power dynamics, relationships, and connections that are informed by mental models and underlying social norms are a key component of a system Systems are more effectively changed with participation from community members who live and understand these relationships and dynamics.”

Several non-profit clients function based on an integrated multilayer approach Many don’t. Rather, they (currently) focus on one or two layers of impact They do try to increase their impact (and potentially the lasting effect of it) by using different channels, and working with different type of impact groups

The most ambiguous level appears to be the collaboration with governments While subsidies and bidirectional exchanges do exists, not all organisations have a deeper impact yet

ImpactChannels

Trend Pulse: Enabling People Remains the Fundament

The 2024 European rofit Pulse confirms that managing skills, well-being, and workforce remains a key challenge for Non-Profit and social impact organizations, emphasizing the need for a blended approach of technology and human support

12 | SKILLS, WELLBEING, WORKFORCE

The management of skills, wellbeing and workforce is a major attention point for nonprofit and social impact organizations Without surprise, this has also been confirmed in the 2024 edition of the European Nonprofit Pulse Managing workload and supporting staff in their wellbeing rank consistently in the top 3 of challenges (along with raising sufficient funds)

Exactly as in for-profit, organisations need to dedicate more time and energy to the motivation, growth and retention of their teams Skills development is as essential for the organisation (to support its ability to deliver upon promises), as for the employees themselves (for their growth and motivation)

This pressure is there to stay, given the increasing number of corporate foundations, and the shifts in workforce composition

To craft a positive dynamic in this climate of fast changing environments and human needs for deceleration and human connection, it is advised to go for a blended approach

Technology can smoothen organizational processes It can contribute to workload management, sense of meaning (as less time needs to be dedicated to redundant tasks) and overall employee motivation Similarly, it can contribute to more flexible work environments (while keeping a focus on human connection and organizational culture) It only delivers lasting results when combined with human and organizational guidance, tailored to each department and the organization as a whole

Focus on Volunteering

VOLUNTEERING IS ONLY A CLICK AWAY

Helping a hand Joining an event in the neighbourhood Contributing to some smiles Volunteering can be easy! Moreover, whether you like community service, prefer to serve meals or are driven by culture: there are plenty of occasions to join kindred spirits

This is in essence the mission of Serve the City. Started in Belgium, it has become a thriving community in many cities in Europe, Africa and beyond

To facilitate volunteering, they created ServeNow Thanks to this app, volunteers can easily register for shifts of projects, message project leaders, and even cancel their registration when a last-minute issue comes up

That’s not all. This ground-breaking app also allows you to check the latest news about weekly projects, events, volunteering needs, manage projects or register for information sessions All at the tip of your fingers!

For asUgo, it has been a pleasure to work with Serve the City on the latest version of the App The latest releases are live, and many ideas are still in store!

For more info visit: https://www servenow app/

An emergency version of the app was released in Nov 24 in Spain, to support the coordination of specific groups of volunteers, helping after the floodings. A sincere thanks to everyone who put time, availability and motivation in making this happen

Voices of the Community 05

asUgo Recognised by Salesforce as Community Impact Partner

Voices of the Community: Health

Villa du Phare

Supporting ill and handicaped kids, and their families

What does Villa du Phare do?

Supporting a child with a complex chronic illness or disability can weaken personal and family balance. Everyone tries to find resources to move forward at their own pace on this path, which is often a source of fatigue or even exhaustion for parents. La Villa du Phare offers an innovative pediatric respite system. It comes in 3 components: a mobile team, a respite home, and support workshops to help families find a certain balance in an approach to preventing exhaustion and promoting the health of the parent-carer

We began our activities in 2021. Our founding members are Hôspital de la Citadelle and the Groupe Santé CHC

Since February 2024, a multidisciplinary mobile team has started its activities

Very early on, you decided to include the use of technology to streamline your work?

Indeed My previous experiences have taught me a lot about the added value that tools can bring. We wanted to find a balance between optimization, minimizing paper work, improving user experience and moving forward iteratively This last aspect was very important in our approach, given that the Villa du Phare started from scratch Creating everything is a serious challenge, and at the same time very exciting

It helped us a lot to launch the Salesforce project very early, and to have been able to count on the listening and help of asUgo colleagues

This made it so much easier to be at ease with the tool, especially since we are currently running at full speed!

What is your feedback on experience?

We are very satisfied We use Salesforce in our daily work In just a few clicks, we consult information and update our beneficiaries’ files It's great

In our business, human contact is essential At first, one person spoke with the beneficiaries, while the other took notes In the meantime, this is no longer even necessary. Our team manages to have a qualitative exchange and active listening, while updating the data itself It’s very motivating

Ideas for the future?

Yes There is no shortage of ideas! After a year, we have reached a significant milestone in the number of people we support on a day-to-day basis. We would like to go even further in our support As a result, the tool or its use may continue to evolve with us. It will also be interesting to continue to evolve as new ideas come along with new people joining us

Having the entire medical network available in just a few clicks is a huge convenience This has a positive effect for our professionalization and for the experience of our beneficiaries

In terms of the tool, we still have some ideas for developments In terms of data quality, we have made great strides forward All we have to do is continue our momentum, and add notes and reports after our field visits. It takes a little discipline

Christine Lebrun Project Coordinator of Villa du Phare

https://villaduphare be/

Voices of the Community: Education

Boost For Talents

Activating motivated youngsters from underprivileged backgrounds

In the end, it is a lot about people At Boost, we provide young people with a program where they can make their skills shine We provide an activation platform, they do the rest What’s the mission of Boost for Talents?

According to the OECD, 12% of youth with parents without a level of education beyond secondary school qualifications will reach tertiary education themselves and will therefore go on to have low incomes. In 2011, the King Baudouin Foundation and the Sofina Boel fund for education and talent decided to act by creating Boost for Talents.

The mission of Boost for talents is to support talented young people from socioeconomically underprivileged families and enable them to fully exploit their potential, obtain a degree or other higher education qualification and become role models whose success will inspire other young people Boost for talents wants to maximise their chances of success

What do you like most in your organisation?

I believe a lot in the strength of our offer. We have programs in Brussels, Antwerp, Liege, Verviers, Mons, La Louvière, Ghent, Ostend We launched Ostbelgien this year, and just kickstarted Hasselt

We have worked together with more than 1000 youngsters The average rate of success of our Boosters is more than 95% in secondary education and between 65% and 73% in higher education, keeping individualized study careers into mind

Is it about creating an ecosystem for talent activation?

Indeed! We work with youngsters in secondary education, higher education and even after graduation Some alumni become entrepreneur, researcher or meet with fellow alumni to spark further ideas. The upcoming Job Day is even fully managed by our alumni.

We receive also many ideas from the coaches They are in contact with the Boosters and come with very rich feedback. Sometimes, spontaneous exchanges happen also between Boost coaches. They meet out of work to exchange further on ideas and experiences

Picture: courtesy Frank Toussaint

Where does the passion of people working for Boost come from?

Working with young people gives energy. They are driven and have a such a powerful resilience. They create a positive ripple effect on their family and close surrounding That’s very inspiring

Teachers play also an import role The vast majority of the Boosters have been proposed by their teachers They believe in them The teacher launches the dynamic and the youngster makes it happen From a macro perspective, we are very grateful to everyone who has supported us so far I can only hope we can continue to craft such great collaborations

What challenges do you see?

The youngsters go through different stages. Some struggle with an imposter syndrome, while others get the hang very quickly Some are the first ones from their family or friends that get such an opportunity That requires courage and determination.

On our side, we are putting additional attention to the community feeling for those in higher education, for example by reviewing periodically our Boost Future format

In parallel, we reflect on how to provide better digital support throughout the Boost journey From the submission of candidatures to the management of activities, technology is essential in our mission

What challenges do you see?

We have a strong believe in the potential of young people and the power of the community We want to keep this spirit for Boosters and for our team There needs to be a framework, while leaving enough freedom for new things to happen.

We want to further grow our data capabilities We have already a solid set of KPIs and data It requires discipline, but it helps us for our day-to-day and for larger reflections within our ecosystem We want to continue this, and complement it with extra indicators and dashboards

What would be the big dream?

Firstly, it would be amazing that alumni boosters can become project managers, like myself, in the Boost program And who knows that Boost will be one day managed entirely by Boost alumni A second big dream would be to see the richness of Boost fully embedded in the schools everywhere in Belgium, so that all youngsters have the same educational chances, no matter the background Children are the future, and the future is now

Nick Jansen Project Coordinator

https://www boostfortalents be/en/

Picture: courtesy Frank Toussaint

Voices of the Community: Health

Connecting patients around the world

WORLD BLADDER CANCER PATIENT COALITION

https://worldbladdercancer.org

What do they do?

World Bladder Cancer Patient Coalition established a global community to raise awareness about bladder cancer, informing people about its causes, symptoms, and treatment around the world

What did you like about working with them?

They want to prioritize effective data management to expand their reach and grow the awareness community

Anything else to add?

I liked their deep empathy, that drives them to reach even isolated communities, promoting timely prevention and care

Laura Vargas asUgo

Voices of the Community: Health

Supporting burned children and their families

https://vzw-pinocchio-asbl be/new/

What do they do?

Pinocchio VZW supports children with burns and their families by making the hospital experience more bearable They provide volunteers, clowns, toys, and financial aid for medical costs They also offer psychosocial support and organize activities for children

What did you like about working with them?

The Pinocchio VZW team was very engaged, making collaboration smooth. We helped improve their information management to streamline event planning and participant tracking Implementing Salesforce connected all members, donors, doctors, and volunteers in one system

Anything else to add?

Pinocchio VZW's space at the Queen Astrid Military Hospital contrasts its serious surroundings, with a cheerful atmosphere reflecting the impact of their work Thibault Lombard asUgo

Voices of the Community: Health

Sparking the sustainable, good food community

FOODUP

https://www foodup brussels/

Foodup is an incubator for Good Food projects, i e sustainable food We benefited from the support of asUgo to set up a Salesforce CRM which allows us to follow our entrepreneurs and our sponsors and prospects through the different activities that we carry out: call for projects, selection of entrepreneurs, monitoring of training modules and coaching, organization of the final pitch and launch of invitations, followed by our product tests with our partners The CRM also allows us to be ready for the development of our Non-Profit organization and the management of all possible new contacts Thanks asUgo!

Finally, I wanted to thank you for all the support, time and kindness that you put into the projects you follow

It was very nice working with you!

Elodie Bouscarat FoodUp

Voices of the Community: Care

Helping disabled people once their parents are gone

https://www.fondation-portray.be/

“After me, who will take care about the future of my loved one with a disability?” It was to answer this delicate question that the Portray Foundation was created in 2005

The Portray Foundation's mission is to support and finance in the long term the quality of life of people with disabilities, particularly after the death of their parents To deal with these delicate questions, we put our unique expertise at the service of families and the network that supports them

We collaborate with a large network of disability professionals and partner organizations All our activities are exclusively financed by funds from private donors and patrons

In 2024, we opted for the Salesforce CRM solution to manage and optimize our contact database At this stage Salesforce meets these basic expectations and we are happy to have been supported in this development by the asUgo team (thanks to SociaWare's call for projects) It was a valuable collaboration!

Our activity is growing rapidly, the requests are numerous Ultimately, we would like to integrate efficient tools for managing tasks, projects, calendars, donations, volunteers and events

Pascale Gonda Fondation Portray pour l’après-parent

Voices of the Community: Social Aid

Taking steady steps in support of social justice

OXFAM TRAILWALKER

https://www oxfamtrailwalker be/

What do they do?

Oxfam Trailwalker is a 100km team challenge in Belgium’s St. Hubert region. Teams of four raise funds for charity before embarking on the hike, which requires training and teamwork to complete

What did you like about participating as a team? How was the experience and atmosphere?

The camaraderie and teamwork were incredible From fundraising to the trek itself, the shared effort with teammates and other participants was unforgettable The scenery was stunning, and the atmosphere was full of support and unity especially during challenging moments like hiking through the night

Anything else to add?

It’s a tough physical challenge, but well worth it for the cause I highly recommend it whether as a participant or a supporter!

Valentin Petitfrere asUgo

Voices of the Community: Social Aid

Activating digital inclusion and ecological sustainability

DIGITAL FOR YOUTH

https://digitalforyouth be/

What do they do?

Digital For Youth is a Belgian organization that promotes digital inclusion by refurbishing and distributing used laptops to young people in need Their goal is to bridge the digital divide and ensure equal access to education. Since 2019, they've worked with partners and donors to make a significant impact

What did you like about working with them?

I appreciated how open and quick they were to embrace change Despite being a small team, they were excited about the Salesforce implementation and eager to improve efficiency Their positive, hardworking attitude made the project enjoyable

Anything else to add?

Working on two quick starts was a great experience, with efficient project management and fast business requirement analysis The small, agile teams fostered trust and collaboration, making the process both effective and rewarding

Thomas Devroye asUgo

Voices of the Community: Social Aid

Activating digital inclusion and ecological sustainability

DIGITAL FOR YOUTH

https://digitalforyouth be/

asUgo has provided crucial support to our Non-Profit organization, Digital for Youth, in the implementation of Salesforce as a CRM system

Previously, we struggled with the challenge of managing a large amount of data efficiently, especially given the number of different contacts we work with We now have 300 donors and we are in contact with more than 350 youth organizations and schools

Thanks to asUgo's expertise, we are now able to better organize and monitor our relationships, which helps us carry out our mission more effectively

Barbara De Weyer Digital for Youth

Voices of the Community: Social Aid

Aid, care and support for mothers and families

NASCI

https://nascivzw be/

What do they do?

NASCI is a Brussels nonprofit supporting vulnerable families, especially single mothers and pregnant women. They offer material aid, healthcare, parenting workshops, social services, and community activities, helping over 10,000 families and fostering inclusion

What did you like about working with them?

I appreciated their openness and eagerness to learn Despite limited IT knowledge, they were collaborative and grateful, making the project smooth and fulfilling

Anything else to add?

Seeing the potential for future growth with the Koalect integration in 2025 make it feel like we are creating something that will have a lasting impact This will provide significant value to the NASCI team by reducing the time spent on administrative tasks, allowing them to focus more on their core activities

Romane Georis asUgo

Voices of the Community: Education

Boosting access to work through coaching

TEAM4JOB https://team4job be/en/home/

At Team4Job, we aspire to increase our impact by increasing the number of supported job seekers and strengthening their chances of finding rewarding and sustainable employment

To achieve this objective, the optimization and digitalization of our processes are essential in order to improve the efficiency and quality of our support

Our Salesforce CRM plays a central role in this strategy, allowing us to manage our activities optimally while ensuring that our team can devote maximum time to human support

Geraldine Dantin Team4Job

Voices of the Community: Other

Supporting and strengthening journalism in Europe

EUROPEAN JOURNALISM CENTER

https://ejc net/

What do they do?

The European Journalism Center is a non-profit organization with a mission to support, strengthen and develop journalism

What challenges do you see?

For EJC, 2024 has been a year of programmes, opportunities, and impact In a changing and complex world, the challenge is to draw attention to the value and importance of journalism Because journalism plays a key role in defending freedom of expression, allowing governments and societies to function better and enabling strong democracies

Lucas Daniels European Journalism Center

Voices of the Community: Other

Media literacy and responsible coverage of diversity

MEDIA DIVERSITY INSTITUTE

https://www media-diversity org/

What do they do?

Media Diversity supports freedom of expression They fight against negative stereotypes and misinformation, supporting journalists to show other perspectives on the information

What did you like about working with them?

The team quickly embraced digital transformation and recognised its benefits, making the organization more effective in managing data

Anything else to add?

The new generations are nowadays more interested in being involved to create positive social impact.

Laura Vargas asUgo

asUgo creates an impact with Local Communities! Did You Know?

The asUgo Non-Profit team has worked together with community-specific organizations in Limburg and East Flanders that focus on citizen support, care and prevention, neighborhood dynamics and social exchanges

In parallel, our Public Sector colleagues have worked together with cities, communes and welfare organizations in the Brussels and Liège region asUgo offers namely a tailor-made solution for public administrations, cities, municipalities or groups of municipalities, CityZen Used in Belgium and in Canada, it adapts to local specificities

All together, we aim to create a thriving community where citizens and local communities feel valued and supported to the fullest extent Available in:

Thank you for your ongoing support and inspiring exchanges

Acknowledgements

We want to thank all our Clients and Partners for their trust It is the foundation of solid collaborations. They spark motivating ideas and inspiring human journeys

Thank you Gaëtan and Julien for creating room at asUgo to build bridges and support social impact.

Thank you Eugène for guidance by canalizing, shaping and enriching the ideas for this report

Thank you Romain, Jean-Michel and Jürgen for your availability and energy, supporting colleagues active in Non-Profit & Social Impact

Thank you to all contributors and reviewers Your input is precious.

Thank you to all asUgoers, be it for your contribution on Non-Profit & Social Impact projects, or for the motivating daily exchanges

Why asUgo?

Our Differentiators

Think Big, Start Small, Move Fast Approach

We enable startup/scale-up mindset when addressing complex challenges, complex organizations, complex architectures with agility as an obsession.

Swiss Knife Teams

We differentiate from other consultancies by building "Swiss knife" teams to empower our clients with extra agility The flexibility of these teams allow us to quickly respond to changing client needs, ensuring timely and successful outcomes.

By harnessing our wideranging expertise across different sectors, we deploy holistic solutions that fulfill the innovation, quality, and speed expectations of our clients.

Who You See is Who You Get

To move forward with asUgo is to benefit from the agility of a humansized organization, along with the expertise, commitment, and professionalism of a large structure.

Put Our Clients In The Driving Seat

We recognize that each client has unique goals and visions, and our approach is designed to enable them to lead the way

At asUgo we have experience in multi-country harmonization analysis and implementation with multiple international rollouts for the same client 70% of our roll-outs are multi-country with local presence if needed.

asUgo in a nutshell

asUgo is a leading Salesforce Crest Partner, Salesforce org Impact Partner, Salesforce Reseller and proud Pledge 1% member.

With offices in Belgium, Portugal, and Canada we provide a personalized project experience. We blend expertise, agility, and healthy pragmatism, with a fresh and human-centered spirit. This makes us trusted advisors. We want organizations to look at the bigger picture

We Think and Build, Beyond.