Optimum Franchise Magazine - Q4 2014 Issue by Astreem Consulting

2008

OPTIMUM

2015

T H E ENTERPRISE GAZETTE

MICA No(P) 169/09/2008 Build Multiple Streams of Income

Multi-unit Franchising demonstrates growth and successful franchising as a business model.

Quarter 4 - 2014 Issue Inculcate Love In Children’s Learning Mulberry Learning Centre provides the young generation with lifelong abilities to learn.

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A Refreshing View on Franchise

Check out our little Franchise SPY Kid’s brand exploring journey and you will be inspired!

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at an incredibly slow rate of 80 RPM – extracting every last bit of vitamins, minerals and enzymes right into the cup and giving our drinkers an instant health-hit to the bloodstream. From ingredients such as organic kale and wheatgrass, to beetroot and lemon, our juices have been uniquely blended to taste great and judging by reviews given to us, our drinkers think so too. Not to forget our yoghurt products teeming with healthy probiotics and live cultures – they are a crowd favourite as well! Stir in a huge dollop of fun and passion, and you have a pretty good taste of what Squeezed! is all about.

If you believe in making wholesome foods convenient, fun and accessible to all as well, we would like to meet you. Squeezed! is inviting entrepreneurs seeking a fun to run, profitable business with a good intent – putting a cup of healthy goodness in everyone’s hands – to become partners of the brand. Come join the Squeezed! family, be a health advocate and share in our 100% cold-pressed juices and yoghurt!

GET Squeezed! Squeezed! is a cold-pressed juice and yoghurt bar bent on putting fresh, live and whole ingredients into everyone’s hands. Our enthusiasts can attest to that – each cup of Squeezed! juice is jam packed with strictly sourced fruits and vegetables and no sugar is added, ever. Squeezed!’s cold-pressed juicing method (where we also get our nutrient-rich extra virgin olive oil) creates little friction and zero heat in the entire juice extraction process. Unlike regular blenders and centrifugal juicers that churn out juices at 10,000 RPM, our fruits and vegetables are squeezed

For more information about this franchise opportunity, please contact (65) 6342 1901 or enquiries@astreem.com

EDITOR’S NOTE

CONTENTS

Feels like just yesterday we were preparing for FLAsia 2013 and the new year came upon us. Today we find ourselves pulling together our Optimum FLAsia 2014 issue again. 2014 has seen lots of action on the franchise front. Promising Franchisor 2013 winner Gelateria Italia has grown up and metamorphosized into Casa Italia, a concept that serves not only amazing gelato, but freshest alive 8 coffee and Italian breads. New comers like Singapore brand The Paper Stone has taken her first steps towards franchising and will see her first franchised outlets in Philippines and soon after, Korea. Education brand Mulberry has also consolidated her efforts in building their brand through franchising, not only here in Singapore but also in China and Australia. Exciting times lay ahead for this brand as the Mulberry team takes bold and focused leaps towards international growth. Regardless whether you are still employed, already seeking new opportunities, whether you are seeking to build your own franchised outlet or are more interested in developing a franchise from an area franchise perspective, there are plenty of opportunities for you to consider and study.. Just have a look at this issue of Optimum! In this bumper issue, you will find Astreem’s new partnerships bring to you lots of new opportunities. You must not miss out on Troy Franklins’s article on franchising and Gidon Rosing’s article on franchising brands from Kangaroo land, Australia!

Franchise Talk ................................................04

Franchise Encounter .......................................10

Franchise Spotlight ........................................12

Franchise Spy Kid ..........................................18

Franchise Opportunities Listing ..............20

Franchise Seminars & Training Courses .....39

Newswire ..........................................................40

Until the next issue, Happy Hunting! Your faithfully,

Business Excellent ...........................................42 Hsien Naidu Director, Astreem Consulting

Q4/2014 Issue

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FRANCHISE TALK

BUILDING A STRONG INCOME STREAM FROM FRANCHISING ► Franchising is about becoming your own boss without being totally alone ► Franchising gives you a jumpstart to becoming an entrepreneur without building the business from scratch ► Franchising gives you a steady on-going revenue

ll these are great reasons to get into franchising if you are very clear on your personal expectations and financial goals. If what you are trying to achieve is to build multiple streams of income, then ensure you treat your franchise as an investment for an additional source of income and do not expect a single franchise investment to be the ‘next big thing’ that turns your life from being a salaried employee to becoming the swash buckling businessman. Do not leave your job to operate the franchise when the financial projection of the business already reflects that it will not substitute your existing income. Do not operate under the illusion that under your excellent management skills, your outlet will outperform the financial offered by the franchisor. If the projected profits from owning one outlet are not quite what you require in order to achieve your business objectives or to live the life you desire, you may have to consider owning more than 1 franchise outlet. Owning Multiple Franchise Units has many business implications: 1.Greater upfront capital is needed 2.Greater cashflow planning to sustain the business till profits start to show 3.Risk is spread across outlets 4.Fixed costs are also spread

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across outlets 5. Create economies of scale (from supplies and equipment) 6. More flexibility in HR management 7. More say with the Franchisors 8. Profitability, once it breaks even it is accelerated 9. Less reliance on the franchisor 10. Running one unit and more than 3 units require a managerial mind-set Multi-unit Franchising is becoming increasingly popular amongst both franchisors and franchisees, a fact that Multi-unit Franchising demonstrates growth and successful franchising as a business model. Multi-unit Franchising may not be for everyone but for a seasoned business professional with good management and people skills with sufficient network and capital. This business model can prove to be an extremely good investment vehicle, making available funds work much harder than other more conventional investment tools. In the UK, Dominos has 520 Outlets run by 135 franchisees (an average of 3.8 outlets owned by every franchisee). According to an article in the Business Franchise, Official magazine of The British Franchise Association, Domino’s targets to have 1000 Franchise units owned by just 200 Franchisees (bringing the average to 5 units

by Abhishek Date Franchise Director, Astreem Consulting

owned by 1 franchisee). As an average, over 20% of Franchisees own multiple franchises, with each franchisee owning an average of 7 units each. In the first 2 years of operating franchised units, the franchisees need to invest a lot of focus, time and resources but as they become more established and start building a track record, franchisees with a track record start to reap the rewards. With a strong track record, Multi-unit franchisees find it easier to secure new outlets, new business opportunities, new funding from banks and very importantly, locations for new outlets. The trick though, is to find the right franchise with which to grow. “ Growing the scale of any organisation, whether corporate owned or franchised units brings obvious benefits. Suddenly, you find that franchisors have more time for you, bankers and landlords want to meet with you, people want to work for you. In short, as we scale, the overall bargaining power of the company increases exponentially.” says Hsien Naidu, Principal Consultant of Astreem consulting. Whilst not for every investor, for the successful Multi-unit Franchisee, it is a business model that can potentially offer great financial and lifestyle profits.

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FRANCHISE TALK

Why should I buy a franchise from the land of the Kangaroo?

Here is an example of how an Australian brand that is represented by Global Franchise Partners demonstrates the above points.

Royal Copenhagen

ustralia is well known for its wildlife (kangaroos, koalas, emus etc.) as well as its iconic tourist attractions (Opera House, Sydney Harbour Bridge, The Red Centre, The Great Barrier Reef, Surfers Paradise, The Barossa Valley and more). But did you know that Australia is also one of the world’s top franchising countries in the world? Per capita, Australia has more franchises than most other countries – even the USA! With a population of under 24 Million, the estimated number of business format franchise units operating in Australia is over 73,000, turning over $130+ billion (according to the Asia-Pacific Centre for Franchising Excellence). Although originally franchising was introduced to Australia in the 1970’s with brands such as KFC, Pizza Hut and McDonald’s, over time more businesses started to convert their ventures to franchises and these days most of the franchises are home-grown. Australia is an island which is geographically distant from many countries and has a relatively small population for its land size. Depending on whether you choose to look at the ‘glass half empty’ or ‘glass half full’, this could be seen as a disadvantage, however Australians have found ways to turn this into an advantage: GLASS HALF EMPTY

GLASS HALF FULL

So competitive

Being more innovative

Less population

Creating brand recognition and loyalty

Far away from many countries People from all over the world

Being a tourist destination Learning to rely on local suppliers Being able to cater for many cultures

Franchising has proven to be a very well accepted growth vehicle for Australian businesses, especially when expanding globally.

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However, it is also quite advanced in the fact that in some countries the regulations around this sector are well documented and enforceable so there are legal concerns that need to be carefully assessed and adhered to. Australia has a mature, sophisticated and highly competitive franchising industry but can be an attractive country or origin for Asian business-people looking for a proven business model.

This is the most well known retail Ice Cream brand in Australia, and over the past 30 years has served customers from all over the world, as it has strategically placed its locations in major tourist destinations. Royal Copenhagen prides itself with its consistency and delicious taste, as it makes its ice cream fresh and in some locations it even bakes the waffle cones in store. This proven brand has been in multiple Asian countries (such as Thailand, Japan, Philippines, Indonesia and more) but when the Asian financial crisis hit, all these stores were closed down. Over time many people have approached the owners asking them to setup stores again in the Asian market as people love the idea of treating themselves to this iconic product. Royal Copenhagen have been very successful over the past 30 years selling mostly ice cream. However they have also been very wise in watching the market trends and realizing that they need to expand their product offerings to include gourmet espresso-based coffees as well as some complementary baked goods and treats. Royal Copenhagen is ready to expand into Asia with its iconic brand and expanded product offerings, inviting the ideal partners to work with them to grow across the region.

by Gidon Rosing Founder and Head of Global Business Development Global Franchise Partners

These would be some of the reasons: 1. Australia and Asia have a strong bond with good crossborder relationships. 2. Australians are generally known to be professional and honourable, especially in the franchising industry, which is so regulated in Australia. 3. Australia is so multi-cultural and welcoming of Asian people, cultures and opportunities to build cross border mutually beneficial relationships. 4. Geographical proximity – easy flights between Australia and many Asian cities. 5. Australians adapt well to change and understand that each market is different and certain aspects of their businesses need to be tweaked to suit local conditions. 6. Many Asians visit Australia regularly and have had a chance to see local brands which they will recognize when these brands enter their home countries. 7. Similar time-zone – easier to communicate and address any issues and provide support in real-time when needed. 8. Significant franchising experience which can be leveraged off to improve overseas businesses where possible. 9. Developed, Western market – which means that if the concept can be successfully tested, tweaked and rolled out in Australia, it has better chance of success in other developed Western countries (like the UK, the US and Canada). 10. Following market trends and adapting to the new conditions – Australians know that in order to survive in such a fast moving global economy they need to keep reinventing themselves, investing in R&D and support the evolution of their businesses.

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Benefits of JNBM Paperclay: ► Develops children’s motor skills ► Develops patience and perseverance amongst kids and adults ► Develops cognitive skills through color perception and recognition ► Enhances creativity, activities that fosters bonding between family and friends ► Encourages self expression, increases self esteem

Become a JNBM Master Franchisee today! It is a patented, one-of-a-kind paperclay product that is available in multiple colours. It is a moist, soft paperclay that requires no firing or baking which adheres easily to most surfaces without using adhesive material. When air dried, it hardens to create an extraordinarily lightweight and durable fianished work of art. JNBM products are pre-packed together with the necessary tools and canvas to allow the user to successfully complete a work independently. Q4/2014 Issue

Low franchise fee, low set up fee, customisable territory specific designs, full training provided, patented product easy to manage. Contact Astreem Consulting at (65) 6342 1901 or enquiries@astreem.com | 07

FRANCHISE TALK You should also carefully consider these 10 essential issues when you evaluate a franchise business:

IS FRANCHISING FOR YOU? Things You Should Consider when Investing in a Franchise Business

Troy Franklin is the Managing partner in a venture that operates as the regional affiliate of World Franchise Associates (WFA) in Asia with exclusive development rights for South East Asia. Troy has more than 25 years of experience in senior executive positions in international franchising and business development working directly with and consulting for both franchisors and master franchisees and spanning across more than 70 countries and multiple regions including extensive experience in the Asia Pacific Region and across the Indian-Sub Continent, Middle East, Europe and parts of Africa. Troy’s international franchising and business development experience has primarily been in the various sectors of F&B but he also has experience working with retail and service franchises and prior to forming the partnership with WFA Troy represented Gloria Jean’s Coffees, Australia’s leading speciality coffee retailer, as a consultant and in various senior executive positions for several years and during that time managed and was directly involved in developing Gloria Jean’s Coffees in more than 45 countries and territories worldwide. If you have any questions for Troy or you would like to obtain more information about franchise development opportunities in Asia you can contact Troy at: Email: troy@worldfranchiseassociates. com | Mobile: +60192101909 | Skype: tfranklin

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efore you consider investing in a franchise business you should understand the concept of franchising and you should understand the brand that you are considering investing in and the people behind it. In simple terms franchising is just a method of doing business, a method of marketing products and services which is now being used across an ever growing variety of industries and businesses. Although most people credit the invention of franchising to American commerce the word “franchise” is derived from the French word “franchir”, which means “to be free – exempt from servitude” which is appropriate because franchising offers you the freedom to own and operate your own business. In any event franchising in this millennium has no nationality, religion, race, colour or creed and the application of the franchise business model has been adopted worldwide. In its ideal state, a franchise is the “marriage” of an entrepreneurial company with a proven business system and a hard-working, local independent business owner willing to follow that proven system. The “marriage” is a contractual relationship spelled out in a written franchise agreement which details the rights and obligations of both parties. There are various types of franchise agreements depending on the

brand, the nature of the franchise arrangement and the development and geographical scope of the arrangement. The most common types of franchise agreements are the single unit/business franchise agreement, a multi-unit/business franchise agreement typically called an area developer agreement and a multi-unit/business franchise agreement that allows for 2 tiers of franchising typically called a master franchise agreement. When looking at the most successful franchise brands you can see that most share common traits and characteristic and most of them have identified, invested in and maintain the following: • • • • • • • •

Excellent franchisees An experienced, energetic & focused management team Effective manuals and “operating” tools Effective training programs Strong leadership Outstanding franchisor/franchisee relationships A sound business and financial plan A customer (guest) focused attitude

When you consider investing in a franchise business keep in mind that franchising is a growth strategy and not a survival strategy. If you determine that the brand you are talking to needs to franchise just to stay afloat you should look elsewhere for franchise opportunities as the brand needs to re-examine its competitiveness and the fundamentals of its business.

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1. The brands vision, mission and values and its reputation and public image 2. The long term commitment of the brands shareholders 3. The capability and experience of the brands management team 4. The uniqueness of the brands products and services and if it has broad appeal 5. The overall competitiveness of the brand 6. The financial track record of the brand 7. The anticipated break-even point & return on your investment 8. The ease of transferring and replicating the concept 9. The ability to maintain and deliver consistent standards to your customers 10. The completeness and adequacy of the “SYSTEM” (Manuals, Processes & Tools) 11. The quality and adequacy of the training program

• • • • • • • •

If you do ultimately invest in a franchise you will become part of a family and together with the franchisor you will need to constantly work on the following: •

•

• • •

Beyond these 10 essential considerations detailed above you should also ensure that you understand the business and how it operates in terms of the outlet prototypes, the brands key competition, the target market and consumer profiles, the brands marketing strategies, your investment cost and anticipated return and the fees you will be required to pay to the brand owner. While understanding the brand you are considering investing in is obviously very important, it is even more important to know and understand yourself and you should ask and answer the following questions: • • •

Are you serious about running your own business? Are you willing to work hard 247-365? Are you willing to do the dirty

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work? Are you going to enjoy owning and operating the franchise business? Are you willing to follow the franchise System? Are you successful in dealing with people? Can you afford the investment? Do you understand your contractual obligations? Do you have spouse and family support? Do you have a positive outlook and a strong desire to succeed? Do you want to make money and achieve financial independence?

Enhancing the real and perceived value of the brand in the minds of current customers and the community. Getting and keeping more and more customers by marketing the brand and consistently following the proven operating system. Becoming more efficient, effective and profitable Developing people who are committed to serving customers Using franchising to achieve your goals and objectives

Franchising is a proven business model and the pros of investing in a great franchise brand far outweigh the cons. Additionally investing in a franchise business generally presents much less of a risk than trying to create your own business from scratch. Hopefully the advice in this article will help you when you are evaluating franchise opportunities and considering an investment in a franchise business and I will leave you with a bit of ancient wisdom which is somewhat more time tested than the advice that I have given you above:

“

Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win

”

For more information about this franchise opportunity, please contact (65) 6342 1901 or enquiries@astreem.com

FRANCHISE ENCOUNTER

one center at a time! If you have a passion for the business of early childhood education this is the perfect and reliable franchise opportunity for you. As a recognised leader in pre-school education, Mulberry Learning Center is supported by a franchise management team to offer the highest quality standards by providing full training and support to all our franchisees. Whether you are seeking to become a fully involved franchise operator or wanting to invest in a management franchise, Mulberry Learning Center has the scope and depth of experience to offer you the business model that best fits you.

The Paper Stone Expands via Franchising Having steadily grown The Paper Stone locally since its inception in 2011, the management of The Paper Stone started to cast its sights beyond Singapore. Not surprisingly, within 6 months from beginning of their journey into franchising, The Paper Stone has already successfully signed up a seasoned retail franchise partner in the Philippines.

At the Signing of The Paper Stone Master Franchise for The Philippines

From left to right: Front Row: Mr Hans Clifford Yao (Master Franchisee), Mr Derrick Ho (Franchisor) Back Row: Ms Mellie Yao (Master Franchisee), Ms Allison Lim (Creative Director The Paper Stone), Ms Cara L (Franchisor)

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During a session over coffee, we asked Mr Derrick Ho and Ms Cara L their thoughts on how they felt The Paper Stone would be accepted in the region. “The Paper Stone is a brand that focuses on its unique proprietary designs with strong emphasis on quality and affordability. We are very confident that the brand will appeal to the markets in the region and has the ability to cross cultures”. The Paper Stone intends to continue to expand in the region by appointing area franchisees through their international franchise agent, Astreem Consulting in various territories including Australia, Malaysia, Indonesia, Thailand, Vietnam, Japan and Korea to make The Paper Stone products even more accessible to her international fans. About The Paper Stone franchise This is a Paper Stationary Franchise System that has developed a strong front end retail concept, an excellent range of affordable quality paper products and an efficient backend management system to ensure smooth operations. The Paper Stone Franchise is an easy to manage and profitable franchise that offers excellent cashflow and loyal customers. This is a rare gem of a franchise that is set to change the Stationary Retail scene.

Feedback from The Paper Stone’s Philipino Master franchisee “I decided to choose The Paper Stone franchise versus other franchises because The Paper Stone franchise has demonstrated high potential sales turnover, and more importantly offer its franchise operators very good profit margin. The investment capital of The Paper Stone franchise is manageable and is a business we can grow. Even more attractive is that the franchise fees were also very acceptable. Moreover, The Paper Stone franchisors are very friendly. Overall, it is a perfect franchise for us. “I must thank Astreem for the assistance provided in our journey of looking for the right franchise opportunity. After our initial interview and understanding our profile, Astreem made some very specific recommendations to suit our investment profile. They then provided us with useful information that was critical in making our decision to invest in the franchise that suits us. Astreem has also guided us step-by-step in our approach towards the franchisors to ensure both side’s expectations were met.” Says Mr Hans Clifford Yao – The master franchisee of The Paper Stone in the Philippines.

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To enquire about this franchise opportunity, please contact our Strategic Franchise Partner, Astreem Consulting at (65) 6342 1901 or enquiries@astreem.com

FRANCHISE SPOTLIGHT // EDUCATION

FRANCHISE SPOTLIGHT // RETAIL

Pois, Belly and Kids T

he brainchild of spouses Clement O. Velasco and Rowena B. Velasco, Pois Belly & Kids (the boutique), houses three fashion-niche brands - Pois, Belly Maternity, and Great Kids - that address the stylish dressing needs of tweens, expecting mothers and little girls, respectively.

MULBERRY LEARNING CENTRE FRANCHISE Dedicated To Building Progressive Curriculum

ulberry Learning Centre uses a fun yet rigorous and progressive curriculum which advocates an early learning environment.

apply these skills in the projects they are investigating; which are child led, purposeful and meaningful in their context.

In 1999, Clement and Rowena created their first brand together, Great Expectations Maternity. What started off as a home business has now grown to become a full fledge brand carried in several department stores in the Philippines.

Mulberry offers both infant care and childcare services to children from as young as 2 months and up to 6 years old.

Franchisees have access to Mulberry Learning Centre Franchise System • Training Methodology • Electronic Portfolio • Centre Operations Management on a dashboard through the Mulberry Online Portal • Online Resource Library for Teaching and Learning Materials • Recruitment methodology – Inventory and leads Management Software • Constant update of Curriculum Access to fresh and new material for project based learning system • Become a part of a Strong Education Focused Group – Global EduHub • Access to integrated enrichment programs

In 2004, in view of the demand for good quality and stylish fashion clothing for children, Great Kids brand of apparel was conceived to cater to mini fashionistas ages 2-12 years old who look up to, and want to emulate, their stylish mothers. Great Kids proved to be a hit both for parents and their girls as the brand not only provides extensive range of fashionable clothing choices for girls but also boasts of quality and comfort (clothes are mostly in imported, highquality breathable cotton and most bottoms have adjustable waist systems).

Having its roots set in Singapore, Mulberry has expanded to both Australia and China. Moving forward, Mulberry aims to bring its successful operating model to other countries thereby allowing more people to have access to it. Mulberry Learning Centre was established in Australia but due to the desire to operate out of a more centralized hub, is today headquartered Singapore…Due to the frequent requests by parents and partners to share the Mulberry methodology, the Mulberry Learning Centre Management has taken great pains to document their methodology and develop a system that would allow a partner to operate and manage a Mulberry Learning Centre via a franchise system. Mulberry helps children build skills in creative and cumulative ways. They

Being a part of the Mulberry Learning Centre Franchise gives franchisees access to a larger operating and marketing platform. Unlike most franchise systems, Mulberry learning Centre welcomes franchisees that are both of Entrepreneurial and investment profiles. Mulberry Learning Centre is backed by a team of seasoned educators, pre-school operators and a marketing team. Chances of success in franchise management increase when a franchise system is managed by an experienced management team, supported by strong backend R&D.

In 2006, the brand Pois followed suit after much demand from loyal customers who have “graduated” from the Great

Kids children’s sizing. Pois is a play on the English word Poise. Without the “e”, the name evokes curiosity and reflects a playful & yet sophisticated touch - apt for tweeners who are enjoying the inbetween years of not being a child and not yet quite a woman. Pois is a range of pretty yet fun fashion updated apparel that reflects the light-hearted mood of the tweens and teens. Belly Maternity was born out of the

All three brands cater to the class AB market, stressing importance on high quality, comfortable and stylish collections of clothes. To date, there are nine (9) free-standing Pois, Belly & Kids boutiques, in the Philippines. Separately, the three brands are also being carried in prime department stores in the Philippines as well as being sold wholesale to other countries. They consistently outperform other international and more established brands in their category. Due to the very positive response, franchise inquiries from international clients, and much preparation, Pois Belly & Kids is now ready for international expansion.

growing fashion demands of the new generation of pregnant, style-conscious set who are young, confident and individualistic. Belly Maternity clothes are a mix of classic, contemporary and sexy clothes that are bump-friendly versions of the season’s hottest pieces. Maternity dressing has never been more exciting with the extensive range of high-quality, tasteful and flattering clothes from casual, career and evening for the expectant mother.

The quality and selection offered by Pois Belly and Kids is delightful and very affordable. Franchise Partners for these brands can look forward to very strong creative and up to date designs, good and consistent quality. The Founders Clement and Rowena are committed to continuously being inspired to produce beautiful, value-added quality merchandise and good service. Great opportunity for someone seeking a high quality, value for money, easy to operate franchise business.

To become a part of the Mulberry Learning Centre Franchise, please contact hsien@astreem.com.

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FRANCHISE SPOTLIGHT // RETAIL

FRANCHISE SPOTLIGHT // F&B

DIAMOND WALKER D

iamond Walker is a bespoke men’s shoe brand offering fine leather shoes with full customizations and made to measure services, with quality craftsmanship & materials designed by leading designers and handmade by craftsmen in Seoul. Diamond Walker challenges the boundaries of the bespoke shoe industry. By innovating the shoe fitting and measurement process, and making personalised notes on the fit, Diamond Walker has been able to fit, make and deliver the shoes at a much faster timeline and at a much more affordable

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price point vs other traditional bespoke shoemakers. Diamond Walker has had many distinguished collaborations with brands like Rolls-Royce Cars, Audi Fashion Festival and Fashion labels like Ted Baker, Scoop NYC, Soulland, Manish Bansal, and The Kooples in Harvard University campus and even the Capsule Show in New York City. As the demand for bespoke shoes increase internationally, there has been increasing requests for this luxurious bespoke service in various countries. Diamond Walker

Bespoke shoes, whilst all 100% handmade, has been designed to be scalable whilst offering all the luxuries of bespoke shoes. Due to this increase in demand from end consumers, Diamond Walker is offering this exclusive business model in the form of area franchises internationally. To the right candidate, there is no pressure to open multiple stores, no pressure to find sub-franchisees. The key criteria is the franchisee’s ability to build Diamond Walker’s Brand Positioning, be Media Savvy and have access to the elite customer base that this brand is solely focused on.

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ookie Man Pte Ltd is an allAustralian owned business renowned worldwide for its mouthwatering biscuits. Launched onto the Market in 1958, the Cookie Man retail concept began with a single shop located within the Myer department store in Melbourne. From its early inception, Cookie Man has expanded into an international operation with licenses in numerous countries around the world. Starting with only one cookie variety when the door first opened for trading, Cookie Man has endured the test of time.

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Today Cookie Man boasts an extensive range of products such as 40 varieties of freshly baked cookies, chocolate cookies, brownies, slices, snacks, gifts for all occasions, seasonal gift offers, espresso coffee, frappes and hot and cold drinks. Cookie Man is continually renewing and updating its extensive range to ensure a contemporary menu offer. Now... 49 years later, we are still the premier fresh cookie retailer in Australia, selling delicious, freshly baked cookies, mouth-watering coffee, and a number of specialty cookie products ~ that only Cookie Man can!

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FRANCHISE SPOTLIGHT // SERVICE

They see signs,

YOU SEE DOLLAR SIGNS W

Just Cuts™ - A cut above the rest A

s the pioneer of the franchised hair salon market in Australia, Just Cuts started over 30 years ago and now caters for in excess of 66,000 clients per week through their 180+ salons throughout Australia and New Zealand. Just Cuts is a unique concept in that they specialise in cutting hair on a no-appointment required basis.

goes on to own multiple salons. Why? Because proven systems, support and training means your hairdressers become the technicians and easily run the business for you. To enquire about this franchise opportunity, please contact hsien@astreem.com

ith the growing adoption of new technologies in visual communication such as digital signage, QR codes and mobile websites, businesses are finding new cost-effective ways to compete in building their brand presence and attracting new customers. Strongly positioned to assist business clients to make the most of these opportunities, FASTSIGNS has developed a global network of centers providing marketing and visual communications solutions to businesses, organizations and events of all types and sized through a wide a variety of sign and graphic solutions. FASTSIGNS franchisees become recognized in their local business communities as experts in visual communication, offering an invaluable combination of consultancy (outlining visibility strategies that meet a client’s objectives and goals), project management (from the creation to the execution of marketing and graphic projects) and product solutions (covering vehicle graphics, interior décor signs, point of purchase signs, next generation digital signs, interactive mobile websites, printing and mailing, promotional products, exhibits and displays).

Just Cuts continuously invests in R&D and have launched their own exclusive ‘Justice’ salon product range. Just Cuts is about to launch a kiosk model which enables a lower setup cost and flexibility in choosing locations to keep growing the brand. The owners of Just Cuts have proactively chosen the Asian market as their next growth region and are now actively looking for the right partners to share this journey. Most of our Just Cuts™ Franchise Owners are not Hairdressers.

“The need for the services that we provide crosses borders,” says Catherine Monson, FASTSIGNS CEO. “Companies across the globe are always going to need brand awareness and visibility. Our goal is to remain a leader in the sign and visual graphics industry by meeting that demand with our full-service visual communications solutions, both domestically and in other countries.” Recent new FASTSIGNS center openings in Saudi Arabia, Puerto Rico and Grand Cayman testify to the global appeal of what is recognized as on of the top global franchise systems. Named as such by Entrepreneur Magazine, which also ranked FASTSIGNS as the number one sign franchise for the last three years, the company has built a worldwide network of 530 franchised units in eight countries, including the USA, the UK, Brazil and Australia, since it was founded in 1985 and operates a professional franchise support and development program. “The FASTSIGNS service is about helping our clients to attract more customers, launch new products and improve business visibility,” Catherine continues. “We’re more than a signs company, we’re a visual

ideas company that is committed to bringing business communications to life using the right mix of innovative graphic solutions.” In 2013, FASTSIGNS signed 37 new franchise agreements in addition to opening 27 centers across the world. Says Catherine: “2012 was a record breaking year for FASTSIGNS in every measure: from the number of new franchisees joining our family; to average unit volume, franchisee profitability and network sales; to even higher franchise partner satisfaction ratings. We have entered new markets in previously untapped countries, we have added a Co-Brand opportunity to offer new opportunities for businesses in related industries to join the FASTSIGNS network and our brand is stronger than ever.” With planned expansion through franchising in the Middle East, India, Central and South America, FASTSIGNS is seeking experienced master franchisees and area developers to augment the company’s growth efforts worldwide. To enquire about this franchise opportunity, please contact hsien@astreem.com

Plus, the average Franchise Owner

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FRANCHISE SECTION TITLE SPY KID

SECTION TITLE

Franchise Spy Kid If you have ever wondered how a franchised business may appeal to a kid, look no more. Tune in to our latest, if not cutest section of Optimum’s very own Franchise Spy Kid Section.

Next Stop. The Paper Stone. SO CUTE!! They have Crown Pens, Dinosaur Pens, cute carry bags and lots more! They also have fabulous notebooks... which are my favourite things! They come in different designs, colors and sizes.

Our debut Franchise Spy Kid is non other than irresistible Saasha Jancie Naidu, daughter of our editor, Hsien Naidu. If you know someone who would like to become a bonafide franchise spy kid or have a brand you would like our spy kid to ‘spy’ on, let us know at editor@optimum.com.sg We welcome your participation!*

On my birthday, i gave a gift pack from The paper stone to all my classmates! They absolutely loved it! I woke up in the morning and went to Casa Italia at Katong 112 to see the full new concept store. My mother and I were the first customers there. There were 32 flavours of ice-cream, delicious pizzas and alive 8 coffee. I would like to recommend the Margherita pizza and the Vanilla gelato. My mum says the cold latte is fantastic! Philippo the boss said during my interview with him that the new concept Casa Italia was much, much better than when they sold only Gelato!

After I got my pens & journal, mum took me to Squeezed and bought me a wonder melon juice and a sweet squeezed! bun topped with fillings of my choice and some yummy yogurt oozing from inside! I liked it better than any other normal bun. It is going to be a hit with the kids.

I recommend this Franchise because I think people will LOVE the Gelato, Gourmet Coffee and Pizza!

It would be great if there are more outlets around Singapore!

*The editorial team at Optimum reserve the right to decide on brands selected and featured Spy Kids.

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Q4/2014 Issue

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FRANCHISE OPPORTUNITIES LISTING // F&B

Year of Estd. 2011 Country of Origin Taiwan No. of Units 2 (Malaysia) Franchise Option SUF (Malaysia) Franchise Fee TBA Royalty 5% Marketing Fund 1% Franchise Term 5yrs Size of Unit 250-450sqft SUF Setup Cost RM250,000 per store Mr Wish’s founder Jeff Tseng has more than 20 years of experience in the Taiwan beverage industry and is the Number 1 Fruit Tea player in Taiwan. With more than 100 outlets, the culture of insisting on using premium products and specially selected fruits has proved to be effective in bringing out the smiles of customers with a cup in their hand

Year of Estd. 2005 Country of Origin Singapore No. of Units 5 Franchise Option SUF (Singapore) Franchise Fee S$30,000 Royalty 4% Marketing Fund 1.5% Franchise Term 3yrs+3yrs Size of Unit 300sqft SUF Setup Cost S$120,000 The concept of Xi Men Jie is to provide convenient service of quality, authentic Taiwanese street food at affordable prices. Currently there are four outlets including E!Hub in Downtown East, west mall in Bukit Batok, One Raffles Place and The Star Vista in Buona Vista, where hundreds of loyal and satisfied customers visit every week. Over twenty selections are available in Xi Men Jie, including the most popular Braised Pork Rice, Curry Chicken Cutlet Rice and Taiwan Mee Sua, which will definitely leave diners spoil for choice. The outlets offer both take-away and sit-down services to cater to those on the move and to those who prefer to have a meal in a place with a cosy ambience.

Year of Estd. 1987 Country of Origin Australia No. of Units 8 Franchise Option SUF (Singapore) Franchise Fee S$30,000 Royalty 5% Marketing Fund 2.5% Franchise Term 4yrs Size of Unit 600sqft onwards SUF Setup Cost S$120,000 onwards Gelare was formed in 1986 with the opening of its original store in Fremantle, Western Australia. This outlet attracted both locals and tourists with its outstanding ice cream that some say that Gelare ice cream was like no others. The Gelare Business has expanded its range to include freshly bake waffles and ice cream cones. These products are supported with quality coffee, smoothies and a variety of cold beverages. Gelare is an Italian word which means to freeze or congeal; the final step in the ice cream process and in reality is actually ice milk products with low cream content. Gelare is unique because it is much creamier and thicker than Italian ice cream. It is also much heavier, creamier and more intensely flavoured than American ice cream.

Year of Estd. 2012 Country of Origin Singapore No. of Units 2 Franchise Option SUF (Singapore) Franchise Fee S$50,000 Royalty & Marketing Fund 5% Franchise Term 3yrs+3yrs Size of Unit 320sqft onwards SUF Setup Cost S$250,000 Maki-San is Singapore’s and South-East Asia’s first customised sushi and Japanese-inspired salads place. In other words, only stuff you choose goes into your sushi roll or salad bowl. With over 80 ingredients to pick from, you can be as picky as you like! Maki-San is now looking for like-minded entrepreneurs with a passion for not just creating yummy makis, but also to grow a brand that has a very interesting food concept, unique branding, and a very fun, modern outlook. Come roll with us!

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FRANCHISE OPPORTUNITIES LISTING // F&B

Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit SUF Setup Cost

2005 Singapore 13 SUF S$35,000 4% 1.5% 3yrs + 3yrs 500sqft S$150,000 onwards The brand was created by 2 passionate food lovers to fill the gap in the market for delicious yet affordable Indonesian cuisine. Fans love Indonesian express’ ayam penyet, ayam pangang and delicious fusion food. Indonesian Express has perfected its franchise system and boast a huge central kitchen that will help aspiring franchisees succeed in this business.

Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit SUF Setup Cost

2009 Singapore 5 SUF (Singapore) S$40,000 4% 1% 3yrs 450sqft onwards S$260,000 onwards

JOE & DOUGH is the perfect place to enjoy the simple pleasures of fresh handcrafted coffee, wholesome sandwiches, homemade cakes and pastries. The JOE & DOUGH difference lies in the passion and sincerity in everything that they do, from sourcing quality Arabica beans, to insisting on baking the artisan breads and patisseries daily at their own bakery. JOE & DOUGH is looking for aspiring cafe owners to grow the brand in Singapore or internationally. The proven business model and unique brand positioning create multiple revenue streams and also maximise the potential to grow.

Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit SUF Setup Cost

1976 Indonesia 3 SUF S$15,000 0% 2% 3yrs + 3yrs 600sqft S$150,000 onwards

Garuda Padang Cuisine, with freshest ingredients and top notched spices, offers a wide variety of Padang food. Highlights include Ayam Goreng Garuda (Fried Chicken with Blue Ginger Floss), Rendang Daging Sapi (Beef Rendang) and Sambal Udang Petai (Prawns and Exotic Beans in Sambal Sauce). The service of Garuda Padang Cuisine is prompt and friendly. The food is offered in a no fuss and convenient format at affordable prices, but in a restaurant setting. It offers both dining in and takeaway options. This is a simple and easy to operate franchise. Perfect for the franchisee keen to operate a food franchise in the f&b arena.

Year of Estd. Country of Origin No. of Units

2014 Singapore 1 (Singapore) Franchise Option SUF MF/AF (International) SUF:S$25,000 Franchise Fee MF/AF: S$100,000 onwards Royalty 4% Marketing Fund 1% Franchise Term SUF: 3yrs, MF/AF: 5yrs Size of Unit 250-500sqft SUF Setup Cost S$120,000 onwards Squeezed! thinks that just like models on magazine covers, natural is best. In fact, that’s what you will only find in our cold-pressed juices and yoghurt. All 100% of it. Fresh, no-nonsense goodness with sugar and water banished forever from our menu. What you get in return, are portions of wonderful nutrients from our strictly sourced fruits and vegetables through the juice extraction process. Stir in a huge dollop of fun an desire to put a cup of healthy juice in everyone’s hands, and there you have it – a glimpse into what Squeezed! is really up to!

SUF = Single Unit Franchise | MUF = Multiple Unit Franchise | AF = Area Franchise | MF = Master Franchise | DA = Development Agent SUF Setup Cost is excluded of Franchise Fee | The information is accurate at the time of print to the best of our knowledge, and is subject to changes without notice

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FRANCHISE OPPORTUNITIES LISTING // F&B Year of Estd. Country of Origin No. of Units

2002 Singapore 4

Franchise Option

AF/MF

Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit SUF Setup Cost

TBA 5% 2% 10yrs 1,500sqft onwards S$200,000 onwards

Rethink your burger. That was what inspired brothers, Kennie and Bernie Tay to bring to Upper Thomson what they feel has been lacking in the “comfort food” market - A good old handmade and tasty hamburger. FATBOY’S THE BURGER BAR menu features hamburger recipes that is authentic and defines what a real burger should be according to the brothers. Additionally, FATBOY’S also feature a build your own burger menu where you can choose how you want your burger.

Year of Estd. Country of Origin

2005 Singapore No. of Units 11(Singapore), 6(China), 2(Malaysia) (Singapore) Franchise Option SUF AF/MF (International) S$30,000; Franchise Fee SUF: AF/MF: S75,000 onwards Royalty SUF: 4% Marketing Fund 2% 5yrs+3yrs; Franchise Term SUF: AF/MF: 10yrs Size of Unit 150sqft onwards SUF Setup Cost S$150,000 onwards SNACKZ IT! is a delightful concept that fuses Taiwanese snacks with other global snack concepts. It is a kiosk set-up that offers crispy chicken and other snack items that can be customised to suit the customer’s preferences in flavours. The shop has a colourful and stylish design that brings out the ambience of fun dining, quick and casual service, and great tasting products.

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FRANCHISE OPPORTUNITIES LISTING // F&B Year of Estd. Country of Origin No. of Units

2011 Singapore 15 SUF (Singapore) Franchise Option Development Agent (International) Bottega: S$22,000 Franchise Fee Gelato Kiosk & Coffee Take Away: S$18,000 Royalty 3.50% Marketing Fund 2.50% Franchise Term SUF: 10yrs Size of Unit 900-2500sqft Casa Italia is a unique concept serving great Italian food and beverages from early morning with coffee and focaccia assortment, over lunch with a range of artisan made pizzas to the afternoon and evening with a choice of more than forty gelato flavours and late night coffees. Casa Italia offers 3 business models to suit every location. “Bottega” represents the original concept of Casa Italia combining the three key elements of Coffee, Italian Breads & Pizza and Gelato desserts to optimally match product offerings to sales periods from early morning till late night. It also offers stand alone concepts including our “Coffee & Take away corner” and “Gelato Kiosk”.

Year of Estd. Country of Origin No. of Units

2011 Singapore 5 (Singapore) MUF Franchise Option SUF (Singapore) Franchise Fee S$40,000 onwards Royalty 4% Marketing Fund 1% Franchise Term 3yrs+3yrs Size of Unit TBA SUF Setup Cost S$110,000 per store Coffee Hive is a chain of restaurants providing delicious local food served with amazing local coffee. In 2011, a group of four friends felt frustrated that there were very few coffee places serving delicious local food and they felt that there is a need for Coffee Hive. Coffee Hive’s philosophy is to provide hard-working professionals a blend of local cuisine at affordable prices.

OPTIMUM

Year of Estd. 2009 Country of Origin Singapore No. of Units 2 Franchise Option SUF (Singapore); MF Franchise Fee SUF: S$25,000 Royalty 5% Marketing Fund 1% Franchise Term 3yrs Size of Unit 300sqft onwards SUF Setup Cost S$125,000 onwards THE BURGER BAR is a mini-me of its original big brother, FATBOY’S. This over-the-counter store consists of the original Burger Bar with the freedom you deserve when it comes to building YOUR perfect burger. With a stripped down menu from the original burgery, THE BURGER BAR offers choices of buns like Honey Oat and Whole Wheat accompanied by pork, beef and lamb patties; married with a whole array of toppings and sauces rich enough to make you just drool.

Year of Estd. Country of Origin

2011 Singapore (Singapore), No. of Units 5 2 (Cambodia) Franchise Option SUF (Singapore); MF Franchise Fee SUF: S$38,000 Royalty 5% Marketing Fund 1.25% Franchise Term 3yrs Size of Unit 150sqft onwards SUF Setup Cost Depends on territory Artease is the pioneer of “fastfood café” in Singapore where you get premium tea and coffee, together with the awesome grilled cheese sandwiches. Artease is also home of the “World’s Best Salted Caramel Milk Tea”. Joining the Artease Team allows you to own a cafe, but not just any cafe. We pride ourselves in running stylish outlets with proven business model that uses simple yet systematic operations.

Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit SUF Setup Cost

2003 Singapore 2 SUF (Singapore); MF SUF: S$30,000 4% 2% 3yrs+3yrs 400sqft onwards S$70,000 per store

The ROYALS was a brand specialising in offering premium quality cakes at affordable prices. In 2005, the ROYALS became a “Halal certified establishment” that marked a major breakthrough into the Muslim market. Today, 60% of the ROYALS customers are Muslims. In 2008, the ROYALS ventured into Cafe operations and currently runs 2 cafes offering a good selection of largely Western Food as well as some local specialties such as the Nyonya Mee Siam.

Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit SUF Setup Cost

1983 USA 10 SUF, AF/MF SUF: S$30,000 6% 2% 3yrs+3yrs 400sqft onwards S$125,000 onwards

MARBLE SLAB CREAMERY started with an unusually high set of standards and a goal to bring the exquisite taste of fresh-made gourmet ice cream to fellow aficionados. This dedication led to our development of the now famous “frozen slab” technique for ice cream preparation. With a chef-driven vision, they’ve made sure every batch of the super premium ice cream is created with loving care right in-store. They hand roll and bake our waffle cones onsite. So whatever you order, you can be sure it’s fresh and filled with fabulous flavour.

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FRANCHISE OPPORTUNITIES LISTING // F&B Country of Origin No. of Units Franchise Option

Malaysia 7 (Malaysia), 2 (Singapore) MF Franchise Fee US$300,000 onwards / 4 units Royalty TBA Marketing Fund 1% Franchise Term 10yrs Size of Unit 3,700-4,300sqft SUF Setup Cost US$800,000 onwards Morganfield’sTM combines life’s two greatest passions: music and great soul food. At the heart of Morganfield’sTM is its signature dish – Sticky BonesTM, a truly authentic, old-fashioned prime pork rib slow-cooked and smoked in coal and hickory wood to a tender mouthwatering perfection, then basted with the gluey sweet and tangy hickory flavored barbeque sauce with a hint of cider. A perfect accompaniment with good blues music and great friends! Sticky BonesTM, one of life’s magnificent pleasures!

Year of Estd. 2009 Country of Origin Singapore No. of Units 6 Franchise Option AF/MF Franchise Fee TBA Royalty TBA Marketing Fund NA Franchise Term 10yrs Size of Unit 1,600sqft onwards SUF Setup Cost S$250,000 onwards GURNEY DRIVE Restaurant derives its name from Gurney Drive, Penang, Malaysia. The road is one of Penang’s most popular tourist attractions, a culinary mecca famous for its delicious ‘hawker food’. When one thinks of Penang, “good hawker food” and memories of “Gurney Drive” will instantly come to mind. At GURNEY DRIVE Restaurant, we aspire to bring the famed Penang hawker dishes all under one roof for our customers. Serving reasonably priced, authentic Penang food in a comfortable and nostalgic environment – we want our customers to bring back a little of “Penang” with them after every dining experience. By popular demand, we have also started serving authentic Halal Penang hawker food under our Gurney Culture restaurant.

FRANCHISE OPPORTUNITIES LISTING // F&B Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit SUF Setup Cost

2004 Singapore 3 AF/MF S$138,000 onwards 5% 1% 10yrs 150sqft onwards S$168,000 onwards

CHIPPY - happy food is a modern fish-and-chips shop (“chippy” in British colloquialism) originated in the United Kingdom. A shop which offers fresh food - seafood and meat coupled with good customer service in a no-fuss point of sales environment. We are known for our fresh, delicious and piping hot food in generous portions - as a work of high quality and good value. We showcase the distinctive British street food culture with the iconic English Fish & Chips, Scottish Fried Mars Balls and other regular British food. We present our food products in packaging that is sustainable and good for the planet. All these, colliding to engineer the ultimate western food shop.

Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit

2002 Malaysia 55 AF/MF RM20,000 per unit 4% 1% 10yrs 2,500sqft onwards onwards SUF Setup Cost S$300,000 Unit setup fee applies MANHATTAN FISH MARKET specialises in American style seafood. Its products range from Fish & Chips to Garlic Butter Mussels. It has since created a strong following by having most of its dishes served in a skillet. MANHATTAN FISH MARKET has grown over the years globally, with outlets opening in Sri Lanka, Oman, Myanmar, Japan, India, Thailand and Indonesia. Inspired by the finest seafood restaurants found along Fulton Street in Manhattan, they serve only the freshest, lipsmacking American style seafood. One bite is enough to keep customers swimming back!

Year of Estd. Country of Origin No. of Units

2012 Singapore 16 (Asia), MF (Asia & Franchise Option AF States in Australia) onwards. Franchise Fee US$75,000 Store fee applies Royalty TBA Marketing Fund TBA Franchise Term 10yrs Size of Unit TBA SUF Setup Cost US$70,000-US$90,000 dependingonthesizeofoutlet

Baking began for Pezzo, with its flagship store at ION Orchard. Within 2 years, 16 beautifully built retail stores have followed suit. Within each of these locations, Pezzo pizza crafters take the utmost pride in tossing, garnishing, and baking their pizzas fresh daily with the finest ingredients on the market for hungry-on-thego customers. Pezzo was inspired by the fun and happiness at carnivals and fun fairs with the goal to replicate that atmosphere for customers at each location. Each pizza is envisioned as a “Character” from the carnival, with fun names such as “Hot Chick” (Chicken pizza) or “Meat Munchers” (Beef pizza), building an empire for the brand that would aid to its growth in the long term.

Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit SUF Setup Cost

2009 Singapore 6 AF/MF US$100,000 onwards TBA TBA 10yrs 600sqft onwards US$200,000 onwards Since its debut in 2009 at Jurong Point Shopping Centre, Prata Wala has been an instant hit drawing crowds of all races and nationalities. Today, Prata Wala has established itself as a place for delicious and value-for-money North and South Indian food in a clean and modern life-style setting.

For more information about this franchise opportunity, please contact (65) 6342 1901 or enquiries@astreem.com

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FRANCHISE OPPORTUNITIES LISTING // F&B Year of Estd. 2005 Country of Origin Taiwan No. of Units 6 Franchise Option AF/MF Franchise Fee US$34,000 onwards Royalty NA Marketing Fund NA Franchise Term 8-10yrs Size of Unit 100sqft onwards SUF Setup Cost TBA A-GANTEA is the only brand that uses Taiwan mountain tea, one of the top ten teas in Taiwan. Taiwan mountain tea is mild; its slight sweet after taste is widely praised and recognized by countries all over the world. A-GANTEA is infatuated with this fine tea, and devotes to using this fine tea into blended tea drinks. A-GANTEA’s goal is to capture the hearts of consumers and make Agantea’s goal is to capture the hearts of consumers with the lovely taste of tea drinks.

Year of Estd. Country of Origin No. of Units

1982 Australia 12

Franchise Option

onwards Franchise Fee US$200,000 (Singapore) 7% of Turnover (3% Royalty remit to Franchisor of Master Franchisee) Marketing Fund 2% Franchise Term 10yrs+10yrs Size of Unit Depends on the concept SUF Setup Cost TBA. Store fee applies Royal Copenhagen Ice Cream is an Australian company that has its first premium ice cream store in the famous Sydney beach side suburb of Manly. The founder of the company wishing to introduce Australians to Danish ice cream served in waffle cones freshly baked on the premises in front of passing potential customers, sourced equipment and recipes from Denmark and supported the basis of the model with the name Royal Copenhagen. The ice cream will be produced locally using Royal Copenhagen’s ice cream mix recipe and Royal Copenhagen’s flavour recipes. This guarantees freshness and quality. It also provides a financial advantage via lower production costs. Royal Copenhagen is a proven success having now reached it’s 30th year of franchising.

Year of Estd. Country of Origin No. of Units

1958 Australia 100+ outlets

Franchise Option

onwards Franchise Fee US$200,000 (Singapore) 7% of Turnover (3% Royalty remit to Franchisor of Master Franchisee) Marketing Fund 2% Franchise Term 10yrs+10yrs Size of Unit 50-100sqm SUF Setup Cost TBA. Store fee applies Cookie Man is well known for its unique cookies, coffee and snacks. It is easily recognised by its distinctive décor, the fabulous fresh cookie aromas and the unique cookie oven which bakes the fresh, mouth-watering cookies which are synonymous with the Cookie Man trade mark. Cookie Man is a Fun brand with great appeal to the growing middle class wanting quality branded tasty treats

Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit SUF Setup Cost

1967 Australia 9 MF US$150,000-US$200,000 5% 2.5% 10yrs+10yrs TBA TBA With its roots all the way from Sicily, MARCELLINA PIZZA BAR & RESTAURANT has proudly brought the Italian passion for food to its customers for almost 50 years now. Using only the best ingredients to produce consistently superior and authentic Italian pizza, pasta and other Italian favourites, Marcellina has retained its traditional flavour and offers good-old Italian customer service, staying true to their policy of being proud of what they serve. With a diverse menu, pizza and pasta meals are served alongside other great offerings of a full casual dining experience, including specialty beverages, fine Italian espresso and gelato, to name a few.

Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit SUF Setup Cost

2009 Philippines 61 MF US$200,000-US$250,000 6% 3% 10yrs+10yrs TBA TBA

A fast casual restaurant chain, Army Navy Burger + Burrito proudly serves freshly made premium quality burgers, burritos and a variety of other great American-Mexican cuisine. Boasting an open-style kitchen, attractive visuals and posters in-store, Army Navy Burger + Burrito’s customers dine in a welcoming atmosphere and are always assured of the brand’s culture of discipline, honesty and integrity. At Army Navy, food quality and customer satisfaction at every visit is taken very seriously and this has ensured their customers keep coming back for more. The Army Navy mission “Come In Hungry, Walk Out Happy” is testament to their popularity and rapid growth, making them the 3rd largest fast casual burger restaurant chain and the No. 1 Mexican restaurant chain in the Philippines to date.

Year of Estd. Country of Origin

1993 South Africa outlets in 16 No. of Units 110+ countries Franchise Option MF Franchise Fee USS$200,000 of Turnover (3% remit Royalty 7% to franchisor for MF) Marketing Fund 2% Franchise Term 10yrs+10yrs on the Size of Unit Depends concept SUF Setup Cost TBA. Store fee applies Barcelos Flame Grilled Chicken has become a leading brand wherever it set down its roots, establishing a unique identity amongst major food groups the world over. It has shown exponential growth since inception and continues expansion across continents. The Barcelos flavour which has been primarily designed around healthy eating through the preparation style of the product ensuring minimum oil usage and retention,plus well balanced and affordable menu products, have been some of the key factors for its popularity in each country where a Barcelos outlet is found.

For more information about this franchise opportunity, please contact (65) 6342 1901 or enquiries@astreem.com 26 |

OPTIMUM

FRANCHISE OPPORTUNITIES LISTING // RETAIL Year of Estd. 2000 Country of Origin USA No. of Units 800 Franchise Option SUF (Asia) Franchise Fee S$12,000 (Singapore) Royalty NA Marketing Fund 2% Franchise Term 5yrs+5yrs Size of Unit 150sqft onwards SUF Setup Cost S$35,000 onwards Originating from the United States, ANIMALAND offers a world of stuffed animal toys where anyone can create their own personalised stuffed animal toys and adopt them. Everyone can experience the joy of creating their own stuffed toy and bringing home an animal they can call their own.

Year of Estd. Country of Origin No. of Units Franchise Option

2012 Singapore 1 AF (Train the trainer Management Fee 3% workships: 3 sessions) of gross sales or Marketing Fund 2% S$600 per month Franchise Term 5yrs+3yrs Size of Unit NA SUF Setup Cost Depends on concept Store Start Up fee: SGD45,000 (includes SGD Franchise Fee Physical 30,000 Product vouchers- terms apply) Located at the heart of Singapore’s CBD, the Shoppink Room is a one-stop nail supply store for all manicuring needs, whether for the professional manicurist, expert DIY manicurists or simply for home us. The Shoppink Room offers a complete range of nail goods for the care, repair, extend, beautify of all nail types. The Shoppink Room is all that is needed for all nail related essentials for professional & hobby DIY use. The Shoppink Room offers 2 business formats to the Franchisee. 1. Physical Store Concept 2. Online Store within the appointed territory (To be launched)

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Year of Estd. 2008 Country of Origin The Philippines No. of Units 12 Franchise Option SUF (Singapore), AF Royalty TBA Marketing Fund 2% Franchise Term AF: 3yrs+3yrs Size of Unit NA SUF Setup Cost S$15,000 onwards S$3,888(Single Unit First order: S$15,000) SUF MOQ per annum: S%50,000. Area Franchise Fee:S$18,000 Franchise Fee for min 10 units(area unit MOQ: S$30,000 per store/ annum. No additional store fee after the 10th unit. Area Franchise min first order: S$100,000 From the creative mind of JNBM Paperclay owner Sue Morales, what initially started as passion, has led to an advocacy to touch more lives through creativity. The first of its kind in the Philippines, JNBM Paperclay, is a concept that provides an opportunity for people to explore the arts and to encourage their creativity, while fostering family bonding. At JNBM, a one-of-a-kind paperclay product was developed which captured the hearts of the young and old alike.

Year of Estd. Country of Origin No. of Units

2012 Singapore 2 (single & multiple Franchise Option AF units - no sub franchising) Royalty TBA Marketing Fund 8% Franchise Term 3yrs+3yrs Size of Unit 600-800sqft SUF Setup Cost US$120,000 onwards Option 1: USD100,000 (1st store) and 6% Royalty, 2nd store onwards USD50,000 Franchise Fee Option 2: USD80,000 (1st store) and 8% Royalty, 2nd store onwards USD40,000 Option 3: USD60,000 (1st store) and 10% Royalty, 2nd store onwards USD30,000 Diamond Walker is a local bespoke shoe brand specializing in leather shoes for men, offering full customizations with made-tomeasure services, designed by leading designers and handmade by craftsmen in Seoul. We make the finest bespoke men’s shoes with quality craftsmanship & materials and have the widest range of styles to suit any occasion, any mood and fashion style.

OPTIMUM

Year of Estd. 2007 Country of Origin Singapore No. of Units 7 Franchise Option SUF/AF Franchise Fee S$10,000 onwards Royalty TBA Marketing Fund NA Franchise Term 3yrs Size of Unit 250sqft onwards SUF Setup Cost S$100,000 onwards MOONRIVER is a dress lover’s paradise. MOONRIVER targets the career oriented woman who wants the perfect dress to match her work style. MOONRIVER’s collections are designed by local designer with emphasis on functionality with elegance and embrace femininity. Their designs are simple yet classy and stylish, with a Audrey Hepburn inspired look. MOONRIVER has 6 outlets across Singapore and 1 outlet in Malaysia.

Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit

2012 Singapore 9 MF (entire country) S$4,000 per unit NA NA 10yrs+10yrs TBA S$150,000 SUF Setup Cost MF: onwards (20 units) Founded by the enterprising and stationery-loving Cara L , The Paper Stone was created out of a love for quality paper goods featuring the liveliest and cheeriest designs and illustrations for everyone at affordable prices. Starting their first outlet at Lot 1 mall, Singapore and driven by consumer demand, they very quickly grew to 9 outlets in Singapore. Today The Paper Stone proudly serves her customers at convenient locations, making good, collectible, affordable, quality paper goods and stationery easily accessible to all.

FRANCHISE OPPORTUNITIES LISTING // RETAIL Year of Estd. Country of Origin No. of Units

2000 Singapore/Europe 13 (min Franchise Option Distribution quantities applicable) Franchise Fee NA Royalty NA Marketing Fund 1% Franchise Term 3yrs Size of Unit 400sqft onwards SUF Setup Cost S$230,000 onwards Fabuloxo was introduced with a vision of creating fashionable footwear for young, savvy women. Inspired by the latest trends and driven by individual expression, it brings out the chic factor in you. We believe in perfection, so no effort is spared even in the smallest details. Fabuloxo houses 3 brands: BE ME, Crystal Paradox and Celinz & Co. Fabuloxo franchise is a stylish woman footwear retail franchise with simple-to-operate & high profit margin distribution model.

Year of Estd. Country of Origin No. of Units

1973 Singapore Around 80 (Southest Asia Franchise Option AF/MF and China) Franchise Fee TBA Royalty TBA Marketing Fund NA Franchise Term TBA Satellite outlet: 1,000 sqft Size of Unit Mega outlet: 6,000 20,000 sqft SUF Setup Cost TBA Pet Lovers Centre (PLC) is the largest pet specialty retail chain in Singapore and Malaysia, and has recently ventured into Thailand. A pioneer of the pet industry in the region, it has grown by leaps and bounds especially over the last ten years. The secret behind the Brand’s robustness is the far-sighted and energetic management and its dedicated team. The chain boasts a state-of-the-art management system and endears its customers with the widest and freshest range of products and prompt and warm service. PLC has received numerous awards over the years in recognition of its achievements. Among them are the prestigious The Global Pets Forum Award twice in 2010 and 2013 and Overall Winner of Singapore Prestige Brand Award 2008.

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FRANCHISE OPPORTUNITIES LISTING // RETAIL Year of Estd. Country of Origin No. of Units Franchise Option

1996 The Philippines 10 stand-alone boutiques and 23 in department store outlet AF/MF US$25,000 (per territory)

Franchise Fee MoQ US$120,000 per annum

Royalty TBA Marketing Fund 1% Franchise Term 5yrs+3yrs Size of Unit NA SUF Setup Cost Depends on concept POIS, BELLY and Kids are 3 great brands owned by Eurowear Marketing Corporation. The Brands can stand alone and can also be rolled into one exclusive boutique. POIS is targeted at tweens, Great Kids is targeted at toddlers whilst BELLY is a line of maternity wear targeted at expectant mothers. The Brands are very competitively priced and targeted at the stylish middle to upper class group.

Year of Estd. 2004 Country of Origin Singapore No. of Units 5 Franchise Option AF/MF Franchise Fee TBA Royalty 2% of COGS Marketing Fund 2% of Revenue Franchise Term 10yrs Size of Unit 1,200sqft onwards SUF Setup Cost Depends on territory A boutique fashion-house, located at central business district, originally home ground coming to 7 years. Selling a self-curated range of apparels and accessories to an international audience, the shop has grown to become a regional style source and a brand synonymous with classic.

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FRANCHISE OPPORTUNITIES LISTING // RETAIL Year of Estd. 2006 Country of Origin Singapore No. of Units 4 Franchise Option TBA Franchise Fee TBA Royalty TBA Marketing Fund TBA Franchise Term TBA Size of Unit TBA SUF Setup Cost TBA With love for the art of shoe making, ELISA LITZ carries a wide range of intricate designs that are pleasing to the eye and suitable for all occasions. We believe a good pair of shoes will walk you through the special moments in life. As a fresh brand of designer shoes, ELISA LITZ seeks to offer both fine quality and beauty to the customers.

Year of Estd. 2006 Country of Origin Singapore No. of Units 3 Franchise Option AF/MF Franchise Fee S$20,000 Royalty Minimum stock order Marketing Fund 2% Franchise Term 5yrs Size of Unit 800sqft onwards SUF Setup Cost S$150,000 onwards PICCOLO HOUSE’s proven business model enables savvy investors to tap onto a lucrative and growing market segment, whilst reducing their exposure to risks and uncertainties. They are constantly looking for partners to grow our brand globally. PICCOLO HOUSE is a one-stop solution for parents to conceptualise the ideal living space for their children, and to turn these ideas into reality. From bedroom furniture to workstations, toys to home accessories, interior décor to beddings and furnishings, and one is sure to find something that would please both parents and children alike!

OPTIMUM

Year of Estd. 2006 Country of Origin Singapore No. of Units 3 Franchise Option AF/MF Franchise Fee TBA Royalty Minimum stock order Marketing Fund 2% Franchise Term 10yrs Size of Unit 800sqft onwards SUF Setup Cost S$150,000 onwards L’ZZIE is a leading ladies fashion wear label from Singapore, created with the aspiration to let the modern ladies wear the clothing they love for work and play or that Sunday brunch with their friends. It has a strong base of loyal customers who are working executives aged 20 to 45 of middleupper income group. Constantly innovating, L’ZZIE’s designs are always keeping up with the fastchanging fashion trend and with a touch of our unique L’ZZIE style.

Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit SUF Setup Cost

2003 Singapore 8 AF/MF TBA 2% of COGS 1% of Revenue 10yrs 700sqft onwards S$200,000 onwards MONDO is Singapore’s leading women’s shoes fashion brand. A renowned retailer providing fine footwear for women, MONDO is more than just a store... it’s a lifestyle. Having been in the business for over 10 years, MONDO has developed a reputation for selling footwear of exceptional quality. MONDO prides itself in updating its product range regularly to meet the everchanging market trends and demands.

Year of Estd. 2001 Country of Origin Singapore No. of Units 25 Franchise Option AF/MF Franchise Fee TBA Royalty 2% of COGS Marketing Fund 2% of Revenue Franchise Term 5yrs Size of Unit 750sqft onwards SUF Setup Cost S$250,000 onwards Since 2001, PAZZION has been designing and producing footwear for the discerning woman. From the design to the material used calf leather and lambskin, each stitch whispers understated quality and caresses feet with comfort. The modern woman will be pleased to find the full range of elegant shoes that are perfect for work or casual. Choose from the wide range of classic pumps for formal boardroom meetings. Pick a strappy heel to complete one’s outfit. Or dress to kill in stilettos. Whatever the occasion, PAZZION has the shoes to complete a modern woman’s wardrobe.

Year of Estd. Country of Origin No. of Units Franchise Option

2003 Singapore 5 AF onwards. Franchise Fee S$10,000 Training fees apply Royalty 2% Marketing Fund 1% Franchise Term 5yrs Size of Unit 250sqft onwards SUF Setup Cost S$250,000 onwards Inspired by Danish poet Hans Christian Andersen’s short story The Little Match Girl, their dresses have a European chicness and sophistication about them. The local fashion brand is a fashion savvy boutique, perfect for the modern working woman. Delivering a line of fashion dress of the highest quality, mix up your everyday wear with a little dainty class and quirky prints. Today, they produce colourful and iconic dresses that will feed your inner fashion diva.

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FRANCHISE OPPORTUNITIES LISTING // RETAIL Year of Estd. 2012 Country of Origin Singapore No. of Units 1 Franchise Option SUF/AF Franchise Fee S$40,000 (SUF) Royalty 0% Marketing Fund 1% Franchise Term 3yrs+3yrs Size of Unit 400-600sqf SUF Setup Cost S$180,000 Vinylicious Records is a music lover’s mecca. We carry new and used vinyl records, cassette tapes, video tapes and accessories to cater for clients who appreciate the art of analogue music. The appreciation for vinyl records has experienced a resurgence in the last five years and is still on the rise. With more turntables being sold every day and demand for vinyl records growing, Vinylicious Records is home to the discerning music lover with a comfortable ambience, in-depth knowledgeable service and great music that completes the whole shopping experience. Vinylicious Records is looking for franchise partners in Asia to walk in this dynamic musical journey with us.

Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit SUF Setup Cost

2013 UK 2 AF TBA TBA TBA TBA TBA TBA

Using vegetarian, gluten-free, all natural fruit flavours for their candies, with Spun Candy, one can truly satisfy their sweet tooth without worry. Created in an in-store kitchen, Spun Candy is a proven hit with everyone, including the likes of big wigs in the corporate world such as Virgin Atlantic, Ted Baker, Yves Saint Laurent and Hearst Magazines. Spun has gone digital globally with their candy making mobile phone app and licensed product range with Candy Crush. With a target age group of 5 years to 85 years of age, Spun Candy offers a unique and bespoke experience and service – a luxury consumer product that is a “guilt free” purchase every time.

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FRANCHISE OPPORTUNITIES LISTING // EDUCATION Year of Estd. Country of Origin No. of Units Franchise Option

2009 Singapore 6 AF per store Franchise Fee $10,000 (min 5 Stores) Royalty 0% Marketing Fund 1% Franchise Term 10yrs+10yrs Size of Unit 500sqft SUF Setup Cost S$130,000 At TotallyHotStuff™, we put together the best picks of designs and fashions spanning from quirky gadgets and gifts to modish wardrobe from multi-faceted labels around the world as various great sellers parade their ‘Hot’ stuff. We bring together sellers of unique, carefully selected stuff and connect people to popular and exciting information on the web to keep them in the know of the latest must-haves. With the first store incepted on 29th August 2009, the company currently has grown to become one of the leading specialty lifestyle brands, with a total of 6 operating retail stores located in Singapore.

Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit SUF Setup Cost

2002 Hong Kong 31 SUF S$15,000 10% 5% 3yrs+3yrs 1000sqft S$130,000 onwards

People Impact has developed various certificated programs to children from 0-18 in Asia, including Leader Impact®, Brain Impact®, and Think Impact®. Their program focuses on enhancing various soft skills, such as communication, heightening self-esteem, leadership skills, money and time management, arithmetic & linguistic reasoning, creativity and critical thinking. It is one of the very few brands in Singapore that offers EQ and IQ training programs to children. Peope Impact has invested over US$4 million in Research and Development, inviting leading professors from famous universities.

OPTIMUM

Year of Estd. Country of Origin No. of Units

2006 Singapore 6, 3 coming up (Singapore) Franchise Option SUF AF/MF (International) S$70,000; AF/MF: Franchise Fee SUF: Depends on territory Royalty 8% Marketing Fund NA Franchise Term 5yrs Size of Unit 5000sqft onwards SUF Setup Cost S$400,000 onwards Mulberry offers a comprehensive and well balanced preschool programme emphasizing on the child’s holistic development to prepare our children to be 21st century learners. Our focus is three-folds: A – Attitude, S – Skills, K – Knowledge Mulberry strongly believes in inculcating the love for life-long learning and a positive attitude towards life, developing 21st century skills in acquiring knowledge through the Reggio-inspired inquiry project and adopting a multiple-intelligence approach in our teaching pedagogy.

Year of Estd. Country of Origin No. of Units

2004 Singapore 5 (Singapore) Franchise Option SUF AF/MF Franchise Fee SUF: S$60,000 Royalty 8% Marketing Fund 1.5% 6yrs+6yrs Franchise Term SUF: MF: 10yrs+10yrs Size of Unit 4,000sqft onwards SUF Setup Cost S$400,000 onwards RED SCHOOLHOUSE was founded in 2004 serving just 20 children in Thomson community with a small but dedicated group of early childhood educators. Over the last few years, RED SCHOOLHOUSE opened 2 schools in Singapore and their first overseas school in Shandong, China, with the strong support and endorsement by parents of our young wards. In early 2011, they consolidated their schools in Singapore to open their first “model” preschool housed in their very own modern 4-storey building. “We look forward to invite you to be part of our mission and exciting journey in serving the community and our young ones.”

Year of Estd. Country of Origin No. of Units Franchise Option

2011 Singapore 42 SUF(Singapore), AF/MF S$5,000; MF: Franchise Fee SUF: S$85,000 onwards Royalty TBD Marketing Fund NA Franchise Term SUF: 3yrs; MF: 10yrs Size of Unit 600sqft onwards SUF Setup Cost S$60,000 onwards S.A.M is a complete math enrichment program modeled on Singapore Math curriculum for students from 4 years to 12 years. S.A.M curriculum and pedagogy is unique in its approach towards the subject. It is very effective as a standalone curriculum or as a supplement to an existing school math program. S.A.M has authored over 30,000 pages of daily worksheets to train students effectively. S.A.M has a comprehensive franchise program with extensive administrative, curriculum, and corporate support.

Year of Estd. Country of Origin No. of Units

2002 Singapore 5 (Singapore), Franchise Option SUF AF/MF (International) S$40,000-S$60,000 Franchise Fee SUF: AF/MF: S$60,000 onward Royalty 8% Marketing Fund 1% Franchise Term SUF: 5yrs, AF/MF: 10yrs Size of Unit Depends on model SUF Setup Cost S$340,000 onwards BLOSSOM EDUGROUP has been providing quality childcare in Singapore since 2002. By constantly updating their curriculum, they offer the most innovative and effective preschool program that caters to children with varying learning abilities and different learning styles. Their full day, half day and flexiprograms are offered to children from 18 months to 6 years old.

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FRANCHISE OPPORTUNITIES LISTING // EDUCATION Year of Estd. Country of Origin No. of Units

1997 Singapore 4 (Singapore/ InterFranchise Option SUF national) AF SUF: S$90,000 Franchise Fee Childcare: Infantcare: S$50,000 Combined: S$130,000 Royalty 8% Marketing Fund 1% Franchise Term 5yrs Size of Unit 4,000sqft onwards SUF Setup Cost S$600,000 onwards Products and services under the JOSIAH MONTESSORI brand include kindergarten education, enrichment programs and the retailing of educational materials. JOSIAH MONTESSORI has grown from a small playgroup centre for 30 children to the current 4 centres that offer high quality care and education to 400 children each week. For more than a decade, the brand has earned strong trust and loyalty from its existing customers and has reinvented itself by staying relevant to the changing educational landscape and continues to bring “value” to its customers via its authentic Montessori teaching philosophy.

Year of Estd. 1997 Country of Origin UK No. of Units 90 Worldwide Franchise Option TBA Franchise Fee TBA Royalty TBA Marketing Fund TBA Franchise Term TBA Size of Unit TBA SUF Setup Cost TBA Direct English was launched in 1997 at the Washington DC. It was developed after five years of research in the adult learning market. It was first introduced as a programme for training adults to speak conversational English. Direct English is based on a unique learning system, written and developed by Louis Alexander, the world renowned authority in English language syllabus design and materials development. It was published by Pearson Education – the world’s largest education publisher, and was then acquired by Linguaphone Group in 2003. Direct English operates in 26 countries such as Saudi Arabia, South Korea, Japan, Italy, France, Thailand, Indonesia, Spain, Turkey, Portugal, Kuwait, United Arab Emirates, Qatar, USA, Canada, China, Egypt, Malaysia, Singapore and India. There are over 90 live centres around the world.

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FRANCHISE OPPORTUNITIES LISTING // EDUCATION Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit SUF Setup Cost

1978 Singapore 2 SUF, AF/MF S$20,000 onwards 8% 2% 5yrs 1,500sqft onwards S$100,000 onwards

With 33 years of experience in beauty education, Aesthetics International Academy is one of Singapore’s pioneering and most influential beauty academies. Aesthetics International Academy offers internationally recognized Diplomas from Switzerland, United Kingdom and Singapore with an excellent proven track record of having trained and produced many capable and certified aestheticians in Singapore and globally.

Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee

2011 Singapore 1 SUF, AF S$12,000 for AF + 1 unit 12% of enrollment Royalty revenue (royalty, service fee & licence fee) Marketing Fund 3% + two renewals of Franchise Term 3yrs 3yrs each Size of Unit 800-1000sqft SUF Setup Cost S$90,000S - $130,000 The Educaltion Future School Franchise offers the unique opportunity for individuals to become both an entrepreneur and an educator at the same time, easily. As an entrepreneur, you will get a very affordable Area Franchise that is profitable and has fast ROI. It also offers very unique services that only few entities are able to provide. You will also become an innovative educator that teaches and develops students in a fun and highly interactive way. All these are made easy with the intensive built-in support provided in all aspects of the business and of the education centre.

OPTIMUM

Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty

1997 USA 42 MF US$200,000-300,000 3% US$20,000-30,000 Marketing Fund for initial launch, thereafter 3% Franchise Term MF: 15yrs+15yrs Size of Unit TBA SUF Setup Cost TBA

With their motto based on building healthy bodies, self-esteem and a lifelong love for sports and fitness, JumpBunch offers structured sports and fitness programmes for children aged from 15 months to 12 years of age. JumpBunch classes are offered at schools, day care centres or even the local YMCA as part of a learning facility or institution’s curriculum. JumpBunch offers its franchisees a superior franchise opportunity of a mobile concept, where no teaching or sports experience is necessary nor required, an online “Extranet” to share questions, ideas, suggestions and solutions and conferences to strategize directly with JumpBunch USA staff who share a similar passion and vision for their business.

Year of Estd. 2001 Country of Origin Singapore No. of Units 11 Franchise Option AF/MF Franchise Fee US$25,000 per unit Royalty 9% Marketing Fund 1% Franchise Term MF: 15yrs Size of Unit 1,600-2,000sqft SUF Setup Cost S$225,000 onwards At BrainFit Studio we Deliver the Ultimate Advantage to children aspiring to excel in life and become great scholars, athletes or artists. Using the latest in neuro plasticity, we have perfected our SMART programs to help children succeed in life. BrainFit Children are able to FOCUS Longer, THINK Faster, REMEMBER More, thus highly motivated to unleash their full potential.

Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit SUF Setup Cost

2007 Argentina 3 AF/MF US$30,000 per unit 9% 1% MF: 15yrs 2,300sqft onwards US$170,000 onwards

ácumen athletes are conditioned for Mental strength, a Winner’s attitude, powerful Visua abilities and physical endurance to create high performance winners. ácumen Sports has been applying the science of neuroplasticity to master mental, emotional, visual, cognitive and physical skills required to create winners of sports athletes of all ages.

Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit SUF Setup Cost

2004 Singapore 15 AF US$200,000 onwards 8% 5% 5yrs 1,200sqft US$100,000 onwards

KinderGolf is the world’s first and only preschooler golf academy. They specialize in bringing golf to young children from age two onwards. KinderGolf take pride in grooming future champions with their proven proprietary children-specific teaching methodology, specially trained instructors and quality instructional aids. With their unique business system, commitment to quality and innovation-driven culture, they are enjoying strong international business growth in a brand-new and uncontested market.

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FRANCHISE OPPORTUNITIES LISTING // SERVICE Year of Estd. 2002 Country of Origin Singapore No. of Units 90 Franchise Option SUF Franchise Fee S$55,000 onwards Royalty 15% Marketing Fund NA Franchise Term 5yrs Size of Unit 10,000sqft onwards SUF Setup Cost S$400,000 onwards In recent years, there has been a surge in the demand for ministorage and documentary storage facilities worldwide. In this regard, self-storage has quickly become one of life’s necessities. Store Friendly offers quality storage services designed to meet every kind of home and business storage need. Using their indepth knowledge of the self-storage market, Store Friendly provide flexible and reliable services tailored to suit the unique requirements of our customers.

Year of Estd. Country of Origin No. of Units Franchise Option

2001 Singapore 6 AF/MF (International) S$70,000 (additional for training)Franchise Fee S$30,000 Fees varies according to territory Royalty 5% Marketing Fund 1% Franchise Term 10yrs Size of Unit 2,000sqft SUF Setup Cost Depends on territory Healing Touch is all about providing a natural healing and therapeutic touch. Whether it is for massage, slimming or facial therapies, we use only natural healing products made from natural ingredients of the purest quality and design every therapy with special attention on a pampering therapeutic touch. The experience that we so passionately deliver, is what we call - Healing Touch. With a chain of 6 spa outlets in Singapore and expanding regionally through franchising, we are widely regarded as Facebook’s most recommended spa in Singapore with more than 40,000 likes and 2,000 customer recommendations. No other spa has attracted more customer recommendations on social media than Healing Touch.

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FRANCHISE OPPORTUNITIES LISTING // SERVICE Year of Estd. Country of Origin No. of Units

2002 Singapore 2 (Singapore) Franchise Option SUF MUF (International) S$30,000 Franchise Fee SUF: MUF: S$30,000-S$45,000 Royalty NA Marketing Fund NA Franchise Term 3yrs+3yrs Size of Unit 100sqft onwards SUF Setup Cost S$15,000 onwards iAremyhair is a hair boutique and a one-stop hair loss solution center. The hair boutique offers high quality products and services that are customized to the clients’ individual needs. The center specializes in the Non-Surgical Hair Replacement System, a revolutionary and state-of-the art solution to hair loss. iAremyhair also provides effective hair treatment to manage thinning hair and offers specific complementary products to its clients.

Year of Estd. Country of Origin No. of Units Franchise Option

1996 New Zealand 335 AF/MF Franchise Fee US$150,000 onwards Royalty TBA Marketing Fund TBA Franchise Term 10yrs Size of Unit NA SUF Setup Cost S$200,000 onwards CrestClean is a property services company that provides cleaning and building maintenance services to the real estate market. The company provides an integrated business system and Information Technology (IT) platform with Customer Relationship Management (CRM) for the operation of a large scale cleaning company. It has over 335 franchised business operators in New Zealand. CrestClean’s New Zealand developed training programmes have been very successful in preparing personnel for a career in the cleaning industry.

Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit SUF Setup Cost

2009 The Netherlands 30 MF (Asia) €45,000 onward 15% NA TBA NA €185,000 onwards Straetus Debt Collection is a fast-growing, national debt collection organisation catering specifically to the needs of small and mediumsized businesses. They have over 25 franchisees in the Netherlands, Germany and the UK. The Straetus approach combines a personal touch with efficient working methods. All lines of communication between Straetus, the creditor and the debtor are short. The focus is on the debt recovery process at all times.

Year of Estd. Country of Origin No. of Units Franchise option

2005 Singapore 1 AF (Southeast Asia) onwards per Franchise Fee S$80,000 unit Royalty 7% Marketing Fund 1% Franchise Term 5yrs+5yrs Size of Unit 1,200sqft onwards SUF Setup Cost S$200,000 onwards Amaris B., helmed by its founder and medical director, Dr Ivan Puah, and together with his team of dedicated, passionate and caring medical professionals, had been providing utmost quality aesthetic and cosmetic enhancement treatments since 2005. Amaris B. is an established and well-reputed Singapore brand in the beauty and aesthetic industries. The Company continues to evolve and is now known not just for its outstanding surgical and aesthetic skills but also for its popular range of quality face, skin and body care products.

OPTIMUM

For more information about this franchise opportunity, please contact (65) 6342 1901 or enquiries@astreem.com

FRANCHISE OPPORTUNITIES LISTING // SERVICE

1985 USA 530 MF (no sub-franchise) TBA TBA TBA 10yrs + 10years TBA TBA Ever heard the saying “A business with no sign is a sign of no business”? Well Fastsigns is the answer to starting off a new venture well. Leading the next generation of visual business communications Fastsigns offers innovative ways to connect with customers in a highly competitive market. The Fastsigns service is built on helping their clients attract more customers, launch new products and improve business visibility, all by using the right mix of innovative graphic solutions and operating by providing a professional franchise support system and development programme.

Year of Estd. Country of Origin No. of Units Franchise option Franchise Fee

2002 USA 70 MF (no sub-franchise) US$150,000-US$200,000 2.5% after 3mths Royalty of operation with minimum target US$20,000 for initial Marketing Fund launch, 5% after 3mths of operation Franchise Term 10yrs+10yrs Size of Unit TBA SUF Setup Cost TBA Non-medical in-home care is increasingly recognized as a lower cost alternative and a preferred solution for those who would ordinarily enter a retirement home. This is also culturally practised and accepted in Asia as our grandparents and parents age. Home Care Assistance is a leading provider of home care for seniors across the USA and Canada. Providing premier concierge stayed true to its mission to “change the way the world ages”. Their services provide older adults with quality care which affords them to live happier, healthier lives at home. Having a strong business model for franchisees, coupled with its proprietary technology, operational simplicity and superior training, Home Care Assistance’s franchise partners do not need health care industry experience, rather entrepreneurial business-builders’ skills to develop the in-home care brand nationwide.

C O N S U LT I N G

FRANCHISE SEMINARS, Discovery days & TRAINING COURSES

2014-2015 To register, contact us at enquiries@astreem.com or call (65) 6342 1901

FOR FRANCHISEE SEMINARS & COURSES

Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit SUF Setup Cost

Year of Estd. 1983 Country of Origin Australia No. of Units 180 Franchise option MF Franchise Fee TBA Royalty TBA Marketing Fund TBA Franchise Term 10yrs+10yrs Size of Unit TBA SUF Setup Cost TBA As the pioneer of the franchised hair salon market in Australia, Just Cuts started over 30 years ago and now caters for in excess of 66,000 clients per week through their 180+ salons throughout Australia and New Zealand. Just Cuts is a unique concept in that they specialise in cutting hair on a no-appointment required basis. Just Cuts continuously invests in R&D and have launched their own exclusive ‘Justice’ salon product range. Just Cuts is about to launch a kiosk model which enables a lower setup cost and flexibility in choosing locations to keep growing the brand. The owners of Just Cuts have proactively chosen the Asian market as their next growth region and are now actively looking for the right partners to share this journey.

DISCOVERY DAYS

Year of Estd. 1991 Country of Origin USA No. of Units 122 Franchise Option MF Franchise Fee TBA Royalty TBA Marketing Fund TBA Franchise Term 10yrs + 10years Size of Unit TBA SUF Setup Cost TBA Jan-Pro Franchising International, Inc. is a subsidiary of Premium Franchise Brands, LLC and the sister company to Maid Right Franchising, Inc. Entrepreneurs consistently name JAN-PRO among the top ranked franchises nationally in their annual Franchise 500 Awards. Currently JAN-PRO is ranked # 1 in commercial cleaning and the #2 fastest growing franchise overall. The JAN-PRO Master Franchise has propelled the company’s growth over the past 22 years. Jan-Pro currently has over 119 Master Franchisees around the world with over 11,000 Unit Franchisees serving over 32,000 customers in 12 different countries. Their executive two tiered franchise structure and decentralized management model allows for greater customer retention, lower operating and overhead costs and more predictable growth.

Under S$200K Franchise Opportunities Master Franchise - Bring Your Income to The Next Level Before Buying A Franchise The Franchise Buying Workshop Squeezed Discovery Day Snackz It and Mr. Wish Discovery Day Coffee Hive Discovery Day Casa Italia Discovery Day

6-Nov-14 20-Nov-14 14-May-15 25-Jun-15 22-Jan-15 26-Mar-15 16-Apr-15 21-May-15

(*) Course dates might be changed without prior notice, contact Astreem Consulting or visit www.astreem.com for latest updates.

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OPTIMUM

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NEWSWIRE

Astreem Consulting Growing Brands Internationally

The Best Gelato Franchise evolves to become the Most Profitable Franchise F

rom its traditional honest Italian gelato roots, Gelateria Italia has grown and is now known as Casa Italia and is now positioned on the International café level, together with the big Café Concepts like Star Bucks, Coffee bean, Cafe Bene, Gloria jeans and Costa’s. Same quality Gelato, New Exciting concept Casa Italia is a unique concept serving great Italian food and beverages from early morning with our coffee and focaccia assortment, over lunch with a range of artisan made pizzas to the afternoon and evening with a choice of more than forty gelato flavours and late night coffees. Our gelato is made honestly with only the freshest of ingredients. Casa

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by Audrey Lee Account Manager, Astreem Consulting

Italia’s philosophy is to bring its customers back to the slow food concepts where fresh ingredients are being used, coffee freshly grounded, breads authentically produced, store concepts all 100% Italian in origin and all in small batches just like in 1962. The Casa Italia format is able to generate revenues from the moment you open the house to the moment you close in the evening all under one roof: Casa Italia, an Italian house! Casa Italia now offers 3 business models to suit every location BOTTEGA is the original concept of Casa Italia combining the three key elements of Coffee, Italian Breads & Pizza and Gelato desserts to optimally match product offerings to sales periods from early morning till

late night maximising sales in every location/store. BOTTEGA is the most promising and high potential Italian Food concept that offers extremely good profitability. Stand-alone concepts including our “Coffee & Take away corner” and “Gelato KIOSK”. Whilst these standalone/takeaway solutions require a lower initial investment, profitability is also scaled accordingly. Now you can maximise your Franchise Investment by offering 3 complementary product offerings with the same effort, all in one franchise location.

streem Consulting has been growing Singapore brands locally and into the region for over 9 years. Many brands who started off with a few outlets in Singapore have now matured in the local market and have found their way into various countries in the region. One of the key value added features of Astreem Consulting’s services is helping investors and franchisees in the region find the most suitable franchise for their respective investment profiles. Over the last few years, the investment appetite and interest for potential franchisees have become more sophisticated. Many investors are now seeking not only single units to run but also have begun to look at master franchise opportunities. Owning a Master Franchise and building on the development plan that comes with the franchise allows the franchisee to fast track investment returns and build a business with a much larger potential returns on investment in a shorter time. To this end, in order to bring more investment and franchise

by Hsien Naidu Director, Astreem Consulting

opportunities to our clients, Astreem consulting has built International partnerships with other like-minded international Franchise groups like World Franchise Associates (WFA) and Global Franchise Partners (GFP) to bring a wider assortment of Franchise brands into our region. Franchisees seeking franchise investments on various levels from Single Unit, Multiple Units, Area and Master Franchises can now look forward to more concepts from the world over willing to partner with them to expand to the South East Asian Region. Global Franchise Partners (GFP) is an Australian group with worldwide partners having over 100 years of combined experience in the franchising, mergers & acquisitions and international business sectors. They have built many strong exclusive relationships with brands that originate from Australia, Middle East and the South Africa and work tirelessly to support the franchisee and franchisor. World Franchise Associates (WFA)

is an international franchise organization which expertly assists franchisors enter new international markets and assist international franchise buyers acquire the best franchised business brands. World Franchise Associates is registered in London with offices in the European Union, Middle East, Asia and East and Central Europe. They provide tested brands that have the experience and support to enter new territories. Now Astreem Consulting represents these brands in partnership with WFA and GFP to enter various countries in South East Asia. Investors and Entrepreneurs can now look forward to even more versatility in their franchise investment portfolio. To understand the international brand offerings in greater depth, potential franchisees can contact enquiries@ astreem.com or call +65 6342 1901. Our consultants will provide you with pertinent information about the brands and also serve as a sounding board as to whether the brands selected suit your particular investment profile.

For Single unit and Multiple Unit Development Franchise International opportunities, please contact Hsien@ astreem.com or call (65) 6342 1901

OPTIMUM

Q4/2014 Issue

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BUSINESS EXCELLENT

The Importance of Financial Reports For Successful Businesses

by Samantha Sam Principal Partner, CPA Connects

e all start our businesses with the objective of becoming wildly successful at the end. The definition of success every entrepreneur chases may be different but one common measure prevails: Money is the measurable currency for business.

In many accounting books, financial report is referred as the periodic production of business financial statements. Financial reports typically consist of three financial statements: Balance Sheet, Profit & Loss and Cash Flow Statement.

For some entrepreneurs, money may not be the most motivating factor but ignoring and failing to manage it will definitely be a source of stress: Employees will howl at lack of financial reward for all their efforts and inevitably leave for greener pastures, creditors failing to keep delivering because of constant late payment, bankers not lending their support when obvious opportunities arise. Finally, on the home front, lack of understanding from family members who cannot imagine why one becomes an entrepreneur only to not be successful at the most fundamental task, which is to make money.

Balance Sheet (also know as Statement of Financial Position) The Balance Sheet simply shows you at the moment in time what is your business’s financial health like. Answers to questions like: Can you pay the next payroll? Can your business meet its current obligations with cash and other current assets that can be converted into cash?

Our lives revolve around money. It is the single commodity that allows you to trade for most material possessions. Why is the financial report important? Many entrepreneurs are so focused on doing their job, managing day to day issues, planning future strategies, many fail to give enough credit to the importance of managing their finances. This seems like a simple enough management responsibility. However, the ability to manage the business’s financial health is only as current and as accurate and dynamic as the state of the financial report.

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Profit & Loss (also known as Income Statement and Statement of Comprehensive Income) Profit & Loss like its name suggests the measurement of your business performance – making money (profit) or losing money (loss). Your questions on: Has the business maintained or improved its sales and profit margin? Has the business spent according to its budget? Cash Flow Statement The Cash Flow Statement shows how a company generates cash flow (buy low, sell high and keep the difference) and how it spends it cash (payroll, rental etc). So which of the statements is most important? A typical accountant would say all of them, after all the livelihood depends on it. Who should I hire to get these financial reports done? Get a reliable accountant/financial

consultant who is familiar with the concepts and principles of book keeping and accounting and to a greater extent the Income Tax Act. The importance of keeping accurate records cannot be overemphasized. It is fundamental in filing an income tax return at the end of every tax period or financial year. Keeping good financial records is so important to your business because good financial record keeping allows you to do many important things. • Allows you to monitor the progress of your business. • Allows you to prepare your financial statements. • Allows you to be eligible for government grants and incentives. • Allows you to identify source of receipts. • Allows you to keep track of deductible expenses. • Allows you to prepare your tax returns. • Allows you to support items reported on tax returns. If you choose to hire an accountant to keep your financial records, make sure you check their expertise, background and specialties in the realm of your business financial record keeping. Even if you don’t hire an accountant to handle your financial records, you may want to consult a professional who can help you develop your own financial record keeping system. Beside financial records keeping, finding a financial consultants who can help you manage profits is key to your success.

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