2008
OPTIMUM
2015
T H E ENTERPRISE GAZETTE
MICA No(P) 169/09/2008
Philippines Edition 2015
The Charm of Delicatessens
Joe & Dough takes artisan food to a whole new level. How did they do it? Get the scoop inside!
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Fun Has a New Destination
Hot! Hot! Hot! Strictly come Hot!
Think fun, think The City! The first of its kind, children role play & pretend play edutainment franchise.
Totally Hot Stuff - the retail brand that brings the best picks of gifts & gadgets.
Page 03
Page 04
Growing Franchise Empires Astreem and U-Franchise Join Hands in the Philippines Since the 1970’s, the Philippines has been growing as a country in terms of its overall GDP($751.770 billion in 2015). It is Asia’s second-fastest growing economy next only to China. Given the increase of spending power of the nation’s middle income groups and the receptiveness to Franchise as a business model, many international brands have seen success in the Philippines.
brands that we have introduced from the region have outperformed that of their home country and have contributed to the overall performance of the brands internationally.” remarked Ms. Hsien Naidu, CEO of Astreem Consulting.
Many businesses that started off as single brand Master Franchisees have gone on to become multiple Master and Area Franchisees building very strong companies by managing Master Franchises in the Philippines as a core businesses.
U-Franchise, the Philippines’ largest franchise sales & marketing company, also sees a similar growth in the franchise sector in the Philippines. In a bid to bring together Astreem’s international brand expansion expertise and U-Franchise’s expertise in local brand growth, the two companies have joined forces forming Astreem U-Franchise.
“Astreem has been working with many Philippines based groups to grow their franchise portfolios over the last 5 years and continues to see an increasing demand for International brands. The receptiveness of the market is rather phenomenal. Some
Chris Lim, President of U-Franchise commented saying “With this partnership, we hope to bring world class franchise marketing & sales capabilities into the Philippines, thereby giving access to SMEs to grow internationally and ensuring
foreign brands find the best franchise partners in the Philippines.” “We believe that this is a strong collaboration, firmly geared towards bringing additions to the franchise value chain; from franchisor to the master franchisee and single unit franchisee success.” added Mr. Abhishek Date, Franchise Director at Astreem Consulting who also heads the operations of U-Franchise in the Philippines.” The Astreem U-Franchise union will accelerate the growth of franchise focused companies by bringing even more international franchise brands and it is evident that through this partnership will help the Philippines born brands gear both towards increasing their local footprint and expanding beyond Filipino shores. For more information, please contact (+632) 634.05.86 / (+632) 634.37.17 or franchising@ufranchiseasia.com.
International Master Franchise Opportunities f&B
Year of Estd. Country of Origin No. of Units Franchise Fee Royalty Marketing Fund Renewal Term Setup Cost Store Size
2009
Year of Estd. Country of Origin No. of Units Franchise Fee Royalty Marketing Fund Renewal Term Setup Cost Store Size
Marketing Fund Renewal Term Setup Cost Store Size
2% 10 yrs Php 8-10 million 60-100 sqm
2002
Year of Estd. Country of Origin No. of Units Franchise Fee Royalty
3 US$150k (Area), US$110k (5 units) 5%
Marketing Fund Renewal Term Setup Cost Store Size
2% 5 + 5 yrs Php 8-10 million 90-140 sqm
No. of Units Franchise Fee Royalty Marketing Fund Renewal Term Setup Cost Store Size
1% 10 + 10 yrs Php 10-15 million 150-200 sqm
Year of Estd.
Singapore 11 (SG), 2 (MY), 8 (CN) USD120-135,000 4% 2% 8-10 yrs Php 1-2 million 12-45 sqm
Easily replicable and relatively low upfront investment. Single/Multi-unit Franchise Opportunity is available for Philippines!
OPTIMUM
2012
edu
Country of Origin No. of Units Franchise Fee Royalty Marketing Fund Renewal Term Setup Cost Store Size
f&B
No. of Units Franchise Fee Royalty
3 US$200,000 5%
Marketing Fund Renewal Term Setup Cost Store Size
5% 10 yrs Php 10-15 million 60-100 sqm
10 (SG), 2 (AU) US$100,000 8% 1% 10 yrs Php 10-15 million 400-500 sqm
Mulberry offers a comprehensive and well balanced preschool programme emphasizing on the child’s holistic development to prepare our children to be 21st century learners. Our focus is three-folds: A – Attitude, S – Skills, K – Knowledge Mulberry strongly believes in inculcating the love for life-long learning and a positive attitude towards life, developing 21st century skills in acquiring knowledge through the Reggio-inspired inquiry project and adopting a multiple-intelligence approach in our teaching pedagogy.
1994 Guam 3 US$35,000 5% NA 10 yrs Php 10-15 million 150 - 250 sqm
Ya Mon! Jamaican Grill is Guam’s best restaurant and grill with Jamaican connections and theme since 1994. Enjoy over 50 Jamaican inspired mouth-watering menus in a fun, colourful and with upbeat reggae music background. Famous for their Jamaican Jerk Chicken & Ribs, they also have customise menus to suit the Filipino tastes such as Adobo Jerk Ribs & Tuna Sisig. They are committed to establishing win-win relationships with our franchisees. So they have taken the time to invest in the expertise, management systems and operational support that franchisees need to successfully penetrate new markets and thrive. With a vast loyal customer base, Jamaican Grill is not only popular among the locals of Guam but it is a concept that will be popular across various sections of discerning customers.
Year of Estd.
2006 Singapore
Year of Estd. Country of Origin
Singapore
MAKI-SAN is Singapore’s and South-East Asia’s first customised sushi and Japanese-inspired salads place. In other words, only stuff you choose goes into your sushi roll or salad bowl. With over 80 ingredients to pick from, you can be as picky as you like! MAKI-SAN is now looking for like-minded entrepreneurs with a passion for not just creating yummy makis, but also to grow a brand that has a very interesting food concept, unique branding, and a very fun, modern outlook. Come roll with us!
2005
SNACKZ IT! was founded in 2005 and today it has 19 units operating out of Singapore, China and Malaysia. It is a delightful concept that fuses Taiwanese snacks with other global snack concepts. It is a kiosk set-up that offers crispy chicken and other snack items that can be customised to suit the customer’s preferences in flavours. The shop has a colourful and stylish design that brings out the ambience of fun dining, quick and casual service, and great tasting products.
For more details, please contact (+632) 634.05.86 / (+632) 634.37.17 or franchising@ufranchiseasia.com.
Year of Estd. Country of Origin
55 US$20,000 per unit 4%
The delicious sea-lection can be enjoyed at all 60 restaurants in Asia and the Middle East – Malaysia, Singapore, Thailand, Indonesia, Sri Lanka, Oman, Myanmar, Japan and India.
f&B
f&B
Malaysia
At The Manhattan FISH MARKET, our guests are treated and served by our friendly staff at our award winning fast casual restaurants to a smorgasbord of an all American-style seafood comprising lip-smacking dishes from the famous Manhattan Fish n’ Chips to the all time favourite Garlic Herb Mussels and the grand delight of the legendary Manhattan Flaming Seafood Platter to indulge all fans of seafood.
2009
Shin-Sapporo Ramen brings this strong Japanese tradition and cultural heritage in one bowl of soup. Each bowl of hearty soup is a warming symphony of fresh ingredients, following an ageold recipe, executed in deliberate fashion. Behind each elegantly simple soup hides a very elaborate broth-brewing process, and each kind of noodle is tailor made for its own unique soup base. In every bowl of Shin-Sapporo Ramen, you will find a consistent smoothness of broth, texture of Ramen noodles and richness in Japanese tradition. Every bowl, a whole lot of effort for the preparation of a meal that comforts. Every bowl, a whole lot of heart for a little taste of Japanese culinary heritage.
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No. of Units Franchise Fee Royalty
8 US$200,000 5%
Singapore
Year of Estd. Country of Origin
Singapore
JOE & DOUGH is the perfect place to enjoy the simple pleasures of fresh handcrafted coffee, wholesome sandwiches, home-made cakes and pastries. There is no magic formula to their ascension. What sets JOE & DOUGH apart from their peers is their passion and sincerity in everything that they do; from sourcing the finest Arabica beans, to insisting on making their artisan breads and patisseries at their own bakery every day. JOE & DOUGH is looking for aspiring business owners to grow the brand in Philippines and internationally. Their proven business model and unique brand positioning helps create multiple revenue streams franchisees and maximise their potential to grow.
f&B
f&B
International Master Franchise Opportunities
edu
Country of Origin No. of Units Franchise Fee Royalty Marketing Fund Renewal Term Setup Cost Store Size
2012 Singapore 3 (SG), 1 (MMR) US$95k (Master), US$38k (Single Unit) 6% 2% 5-8 yrs Php 2 million 200 sqm onwards
THE CITY brings exciting, playtime experiences for children – both fun and educational at the same time! Designed for 2 to 8 year olds, THE CITY is an interactive learning playground that recognizes the importance of high-quality role & pretend play. THE CITY provides an urban environment where children can explore small-scale realistic locations such as supermarket, café and medical clinic dressed in respective uniforms together with a proprietary per age-group guided activities like practicing mathematics through supermarket shopping. THE CITY’s proven ‘Edutainment’ model coupled with a comprehensive franchise system ensures long term success for franchisees.
SUF ==Single Franchise||EDU MUF==Education Multiple Unit Franchise | AF = Area Franchise | MF = Master Franchise | DA = Development Agent F&B Food Unit & Beverage | SVC = Service SUF Setup Cost is excluded of Franchise Feeof | The information is accurate at the time of print to the best of our knowledge, and is subject to changes without notice The information is accurate at the time print to the best of our knowledge, and is subject to changes without notice.
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International Master Franchise Opportunities edu
Year of Estd. Country of Origin No. of Units Franchise Fee Royalty Marketing Fund Renewal Term Setup Cost Store Size
1996
Country of Origin No. of Units Franchise Fee Royalty Marketing Fund Renewal Term Setup Cost Store Size
Marketing Fund Renewal Term Setup Cost Store Size
2% 10 yrs Php 2 million 100-200 sqm
They are now coming to Philippines, join them today!!
Year of Estd.
No. of Units Franchise Fee Royalty
> 100 worldwide > US$100,000 8%
They are the No.1 Children’s Enrichment category in the Franchise Gator Top 100 List and #50 of the Entrepreneur Global Top 200 Ranking. Nutty Scientists is the world’s largest Science (STEAM) enrichment program. Curriculum aligned to the Next Generation Science Standards to enhance the cohesiveness of our students’ science education.
1997 UK
retail
Year of Estd. Country of Origin No. of Units Franchise Fee Royalty Marketing Fund Renewal Term Setup Cost Store Size
f&B
Singapore
Singapore 6 US$4000 per outlet NA 2% 10 yrs Php 1-2 million 60-100 sqm
At Totally Hot StuffTM, we put together the best picks of designs and fashions spanning from quirky gadgets and gifts to modish wardrobe from multi-faceted labels around the world as various great sellers parade their ‘Hot’ stuff. We bring together sellers of unique, carefully selected stuff and connect people to popular and exciting information on the web to keep them in the know of the latest must-haves. With the first store incepted on 29th August 2009, the company currently has grown to become one of the leading specialty lifestyle brands, with a total of 6 operating retail stores located in Singapore.
No. of Units
Renewal Term Setup Cost Staff Requirement Store Size Training Period
2% 10 yrs Php 1-2 million 80-100 sqm
2009
Country of Origin Franchise Fee Royalty Marketing Fund
5 US$110k or S$150k 18 %
Under the leadership of the two co-founders, Neuroscholars delivers programs that are carefully designed to strengthen the core cognitive skills of students and unlock their ability to excel. With curriculum that was designed based on Singapore’s education system, Neuroscholars has helped our students achieve high scores in national examinations and move on to prestigious universities worldwide.
2% 10 yrs Php 1-2 million 60-100 sqm
Direct English is based on a unique learning system, written and developed by Louis Alexander, the world renowned authority in English language syllabus design and materials development. It was published by Pearson Education – the world’s largest education publisher, and was then acquired by Linguaphone Group in 2003.
2008
Neuroscholars is a trusted provider of Mathematics and Chinese Language enrichment programs for Pre School, Primary, Secondary and Integrated Programs students. Thousands of students have benefited from Neuroscholars program and mastered Mathematics with confidence. With a deep understanding of Chinese language learning, our program is designed to engage the students to ensure fun and effective learning.
90 Worldwide US$100,000 18 %
Direct English was launched in 1997, based in UK. It was developed after five years of research in the adult learning market. It was first introduced as a programme for training adults to speak conversational English.
Year of Estd. Country of Origin
USA
Nutty Scientists is the fastest growing Children Franchise in the world. They are now established in 40 Countries in all the 5 continents. Entrepreneur Magazine recommends Nutty Scientists as one of the top 10 Franchises for 2015 and the future.
edu
edu
Domestic Single Unit Franchise Opportunities Philippines 68
Country of Origin No. of Units
0% 2%
Franchise Fee Royalty Marketing Fund
Php 400k to 1.2 million 2 staff 4 -12 sqm 3 days office,
2 days on-site.
Renewal Term Setup Cost Staff Requirement Store Size Training Period
2% 1% 3 + 3 + 3 yrs Php 800,000 at least 2-3 staff 12-15sqm 1 day classroom,
4 days on-site.
Pinoy Roasts like you’ve never tasted before. INIHAUZ has been bringing uniquely delicious and affordable roast specialties to every family and home. From their famous Chili Roast Chicken to lechon belly and boneless bangus, INIHAUZ is a certified hit—thus earning the right to be your friendly neighbourhood roast specialists. From the distinct flavors to its aroma and taste, INIHAUZ takes pride of its bestselling selection of roasted products that keeps satisfying every Filipino family’s roasted food cravings.
Philippines > 20 Php 500,000 3% 2% 5 yrs Php 4-6.6 million 6-10 staff, 3 shifts 60 to 150 sqm 7 day immersion,
7 day classroom, 7 day application.
Rufo’s Famous Tapa, the best tapa in the market & an investment that earns 24/7 while you sleep. With over 30 years of profitable growth, Rufo’s is one of the hottest Filipino restaurant brands in the market. With one of the best beef tapa in the market, freshly cooked Filipino dishes that keep people coming back everyday & marketing campaigns such as “Sauce Palang, Ulam Na, Anak ng Tapa, Mapapa-Mura Ka Sa Sarap & Cooking ng Ina Mo,” this is a franchise investment you do not want to miss.
Country of Origin
Philippines Php 95,000
No. of Units
Renewal Term Setup Cost Staff Requirement Store Size Training Period
3 yrs + 2 renewals
4
Country of Origin Franchise Fee Royalty Marketing Fund
Php 125,000
Farronccino Café is a business borne out of love. Young couple, Farwa and Ronnel Hombre, shared a common passion for coffee beverages in their younger years while studying at a local university and even until they started a family. Both believed in the idea that good coffee and those popular frap drinks should be enjoyed by EVERY Filipino regardless of their social status. And that’s how it all started. Farronccino Café’s journey to growth began with just one cart at the University Belt in February 2010. In a span of two years, they reached phenomenal growth: 12 outlets in Luzon, 9 in the Visayas, and 7 in Mindanao, with more opening soon.
f&B
f&B
f&B
No. of Units Franchise Fee Royalty Marketing Fund Renewal Term Setup Cost Staff Requirement Store Size Training Period
Philippines > 500 franchise network Php 100,000 25 % 50 % 5 yrs + 2 renewals Php 600,000 3 - 4 staff 25 sqm 1 week
Crystal Clear Water Store — the premier water store chain in the Philippines with more than 26 years of unparalleled experience in water purification. It has over 500 water refilling stations nationwide. The only reverse osmosis Original Equipment Manufacturer (OEM) in the country that is accredited by the world’s major reverse osmosis manufacturers in the United States. First Purified bottled water in the Philippines. Currently expanding globally in Malaysia, Indonesia & Sierra Leone, Africa.
Direct English operates in 26 countries such as Saudi Arabia, South Korea, Japan, Italy, France, Thailand, Indonesia, Spain, Turkey, Portugal, Kuwait, United Arab Emirates, Qatar, USA, Canada, China, Egypt, Malaysia, Singapore and India. There are over 90 live centres around the world.
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For more details, please contact (+632) 634.05.86 / (+632) 634.37.17 or franchising@ufranchiseasia.com.
OPTIMUM
F&B Food Unit & Beverage | SVC = Service SUF ==Single Franchise||EDU MUF==Education Multiple Unit Franchise | AF = Area Franchise | MF = Master Franchise | DA = Development Agent The information is accurate at the time print to the best of our knowledge, and is subject to changes without notice. SUF Setup Cost is excluded of Franchise Feeof | The information is accurate at the time of print to the best of our knowledge, and is subject to changes without notice
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Domestic Single Unit Franchise Opportunities edu
Country of Origin
Singapore
No. of Units
60
Franchise Fee Royalty Marketing Fund
30 % NA
Country of Origin No. of Units
Php 1-2 million 2-3 staff 60 sqm onwards 10 day classroom training
Franchise Fee Royalty Marketing Fund
Php 500,000
Renewal Term Setup Cost Staff Requirement Store Size Training Period
5 + 5 + 5 yrs
No. of Units Franchise Fee Royalty Marketing Fund
5% 2%
Renewal Term Setup Cost Staff Requirement Store Size Training Period
Php 5 million 7-10 staff 260 to 300 sqm 7 days classroom,
7 days on site, 1 month opening team
Gear Up for Life with 360 Fitness Circuit Training. We believe in functional fitness—exercises that will make us more productive in our daily lives so that we can do all that we want to, in the best way we can. We believe in exercises that simulate natural movements and work out all of our muscle groups. We want exercises that will prepare us for daily movements and will help us become strong, lean, and functionally fit, without wasting our time. Efficiency is key, so we keep our core program compact to ensure you can complete the circuit in just 30 minutes.
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Country of Origin svc
Country of Origin
Philippines 3 campuses globally
svc
TBA TBA
Renewal Term Setup Cost Training Period Store Size Staff Requirement
TBA Php 10-15 million 6-10 staff, 3 shifts 600 sqm onwards TBA
Country of Origin retail
Php 350,000 5% 2% 3 yrs Php 1.5 million 8 staff 35 to 70 sqm 6 weeks training
No. of Units Franchise Fee Royalty Marketing Fund Renewal Term Setup Cost Staff Requirement Store Size Training Period
Country of Origin
Philippines 1
retail
5% 2%
Renewal Term Setup Cost Training Period Store Size Staff Requirement
5+ 5 yrs Php 150k for first 3 yrs 7 days barber training 60 to 70 sqm 10 to 12 barbers
2 manicurists, 2 cashiers.
Php 90,000 2% 1% 4 + 4 + 4 yrs Php 800k to 1.4 million 2 staff 50 to 100 sqm 1 week store training
Country of Origin retail
No. of Units Franchise Fee Royalty Marketing Fund Renewal Term Setup Cost Staff Requirement Store Size
MONT ALBO massage hut is the only Filipino-inspired spa that pays tribute to the world-recognized Filipino Traditional Massage or Hilotrendered amidst a relaxing ambience that reflects the coziness and rich texture of the Nipa Hut. Mont Albo executes wellness to richness program that is proudly and uniquely Pinoy. It is a rejuvenating & exciting franchise that is solidly anchored on the unique & innovative business model that has been proven for years. The franchise system is friendly and supportive of franchisees that are given all the guidance, training and assistance they need to be able to run a Mont Albo Massage Hut spa facility properly, successfully and happily. Touched by traditions, Stroked with passion!
For more details, please contact (+632) 634.05.86 / (+632) 634.37.17 or franchising@ufranchiseasia.com.
OPTIMUM
AGRI is a simple to operate retail store that services the food & farm production needs of millions of farmers nationwide. Benefit from the growth of the agri sector and be a catalyst in boosting farm production to avert a food crisis and rising prices. With strong support from Calata Corporation (one of the largest agricultural conglomerates in the Philippines), active marketing support, and best quality, high margin products, this franchise offers great profitability for franchisees.
Philippines > 1,700 Php 150k for first 3 yrs 1% 1% 3 yrs + 2 renewals Php 600-800k 3 days with refreshers 15 sqm onwards 1 pharmacist,
1 assistant
The Generics Pharmacy is currently the leading retail pharmacy that provides quality and affordable medicines available to everyone. Their main business pioneered in the pharmaceutical distribution and now on its 60 years of expertise. Now that TGP is available for franchising focused on social responsibility and partner’s profitability. Indeed, a franchise with a cause.
Philippines 100
No. of Units Franchise Fee Royalty Marketing Fund
Php 600 - 800k
The Good Barber started in 2012 with the primary intention to bring back the basic, good, warm and traditional Barber Shop experience while delivering value offerings that appeal to a wide segment of the population. Bringing back the service and atmosphere of the traditional barber shop at a comfortable price. MABUHAY ANG BAGONG GUPIT. With hundreds of customers daily, The Good Barber continues to provide each of their customers a comfortable, warm and cozy atmosphere through wood finished interiors and 30’s to 80’s music, with traditional quality offers without a significant dent on the pocket.
Philippines 37
No. of Units Franchise Fee Royalty Marketing Fund
Php 1.5 million
The Canadian Tourism and Hospitality Institute (CTHI) is the first international franchise of the Canadian Tourism College (CTC) based in Vancouver, Canada. With thirty years of providing real-world quality tourism education, CTC is now a multi-awarded and globally recognized leader in its field.
Philippines 5
No. of Units
Renewal Term Setup Cost Staff Requirement Store Size Training Period
5 + 5yrs
S.A.M is a complete math enrichment program modeled on Singapore Math curriculum for students from 4 years to 12 years. S.A.M curriculum and pedagogy is unique in its approach towards the subject. It is very effective as a standalone curriculum or as a supplement to an existing school math program. S.A.M has authored over 30,000 pages of daily worksheets to train students effectively. S.A.M has a comprehensive franchise program with extensive administrative, curriculum, and corporate support.
Country of Origin Franchise Fee Royalty Marketing Fund
Php 50,000
Renewal Term Setup Cost Staff Requirement Store Size Training Period
edu/ svc
f&B
Domestic Single Unit Franchise Opportunities
Training Period
Singapore 3 Php 100 to 350k NA 2% 3 years kiosk; 5 years in-line Php 580k (kiosk) to 2 to 3M (in-line store) 2 (kiosk), 5 (in-line, 3 in shop) 6 to 12 kiosk; 30 to 40 In line Kiosk 9 days (2 days classroom); In-line 12 days (3 days classroom)
Bringing the joy & beauty back into writing. The Paper Stone was created out of a love for quality paper goods that feature the liveliest and cheeriest designs and illustrations. We want everyone to enjoy and appreciate good design, and to be able to collect a whole series of notebooks – one for each class you have in school, notes you have to make at work, or topics you wanted to write on for leisure. Paper Stone offer products to make you happy, wherever you go.
F&B Food Unit & Beverage | SVC = Service SUF ==Single Franchise||EDU MUF==Education Multiple Unit Franchise | AF = Area Franchise | MF = Master Franchise | DA = Development Agent The information is accurate at the time print to the best of our knowledge, and is subject to changes without notice. SUF Setup Cost is excluded of Franchise Feeof | The information is accurate at the time of print to the best of our knowledge, and is subject to changes without notice
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