Optimum Franchise Magazine - Q4 2015 Issue by Astreem Consulting

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2008

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THE E NTERPRISE GAZE T TE

MICA No(P) 169/09/2008 Select a Franchise In The Process Oriented Way Use Franchise Discovery Workbook to choose a franchise brand objectively

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Quarter 4 - 2015 Issue Help Students Reach Their Potential Check out the Neuromath method with our Inspiring Franchise SPY Kids!

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Singapore’s 1st Nitrogen Cream Franchise

320 Below, the brand that has all the right elements to make it big in the franchise world

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Lady A Cupcake Lady A CupcakeTM is a Japanese Cupcake Café and Bakery in Singapore that focuses on creating Japaneseinspired cupcakes and beverages. Lady A CupcakeTM differentiates herself from other bakeries by combining Japanese pastry techniques with Japanese etiquette of precision and attention to details. Lady A Cupcake™ prides herself in creating the freshest and finest cupcakes. Their cupcakes feature 3 different layers of goodness that are put together to delight your taste buds. Lady A CupcakeTM uses only quality ingredients to ensure that the cake is consistently light, smooth and soft. Frosting flavours range from incredibly

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creamy, tangy, sweet, smooth to luscious, and even changes with Japan’s seasons. These are balanced with a caramalised cookie base to create that harmonious multi-layer taste experience. To top things off, these cupcakes are low in calories that can be savoured throughout the day, guilt free. Lady A CupcakeTM focuses on creating various type of cupcakes. Apart from the signature 3-layers cupcakes, they also have Rainbow cupcakes, Mini-cupcakes, Liquer cupcakes and festive/seasonal cupcakes. This caters to all occasions from corporate luncheons to weddings, customized to meet all their clients’ requirements.

If you are looking for a great opportunity, and you have the business acumen and wherewithal, Lady A CupcakeTM is the concept and opportunity you have been looking for. Lady A CupcakeTM has a business model that yields higher than expected volume sales with low occupancy and build-out costs. Come join them in their franchise journey today! For more information about this franchise opportunity, please contact +65 6742 0803 or enquiries@astreem.com

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As the franchise scene in South East Asia becomes more familiar with the franchise model, franchisees are starting to become more discerning in their search for their perfect franchise fit. As the world becomes more mobile, and information is becoming more accessible, franchisees also start to accelerate their learning process. Today, it is in the franchiseesâ&#x20AC;&#x2122; hands to more intelligently evaluate and consider the abundance of information available. The franchisee today understands the benefits of working with a franchisor that builds strong foundations for the franchise based on Franchise Business Excellence frameworks. To this end, the Singapore Franchise Training School has launched two seals of quality: The SFTS Franchise Quality Mark and The SFTS Franchise Ready Mark. Both these certifications go a long way to show that the recipients have invested time, resource and manpower to understand and incorporate what it takes to build an excellent franchise system. As usual, there are lots of opportunities available for new franchisees and also more seasoned franchisees seeking Master Franchises in the region. Just do make sure to take that additional step to objectively evaluate the franchises you select!

Franchise Excellence .......................................04

Franchise Hunting ...........................................06

Franchise Relationhsips ..................................08

Franchise Spy Kid ...........................................10

Franchise Spotlight .........................................12

Franchise Opportunities Listing ...................16

Happy hunting!

Franchise Seminars & Training Courses ......35

International News ..........................................36 Hsien Naidu Director, Astreem Consulting

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Franchise Excellence

MakingtherightchoicewiththeSFTSFranchise QualityMark(FQM)andFranchiseReadyMark (FRM)-certified franchise brand C

hoosing the right franchise for his or her investment profile is a challenging decision for potential franchisees. While a part of the decision stems from self-evaluation, the creditability of the franchisor plays a significant factor as well. According to a survey conducted by the International Finance Corporation (IFC), investors are willing to pay a premium for better governed companies. From the franchise industry perspective, franchisees find it safer to invest in brands committed to franchise excellence. In an independent franchisee survey conducted by STFS in support of the IFC study, it was found that 71% of

the respondents said that it would strongly help with their decision to invest if a reputable third party endorses that the franchisor has put sufficient effort into building a credible franchise. Hence, by choosing franchisors that are the SFTS Franchise Quality Mark (FQM)-certified means franchisees are choosing brands that has taken their franchise organisation to a new standard of excellence. Launched by the Singapore Franchise Training School (SFTS), the SFTS FQM is a seal of quality awarded to franchisors after being assessed and evaluated based on a set of Franchise Management Excellence Criteria.

These criteria include: (1) Evaluation of the management’s focus on the franchise (2) How systematic the franchise’s operations and processes are (3) How they use technology to accelerate their performance (4) Evaluation of the management’s focus on training and development The SFTS FQM is the first ever Franchise Quality Mark that is offered using the Business Excellence framework. Mr Samuel Chia, Seriously Addictive Mathematics, believes that the FRM process benefits their potential and current franchisees. “With the Seriously Addictive Mathematics franchise growing at a fast pace internationally, the FQM process is crucial for us to evaluate and strengthen our current franchise system. By going through the requisite assessments and training, we are able to efficiently allocate our resources and capabilities to maximise value to our franchisees.”

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Mr Samuel Chia, Seriously Addictive Mathematics, believes that the FRM process benefits their potential and current franchisees. “With the Seriously Addictive Mathematics franchise growing at a fast pace internationally, the FQM process is crucial for us to evaluate and strengthen our current franchise system. By going through the requisite assessments and training, we are able to efficiently allocate our resources and capabilities to maximise value to our franchisees.”

How does a franchisee ascertain the creditability of a brand that has just started on the franchise journey or are considering franchise? The SFTS Franchise Ready Mark (FRM) is an assessment which can help franchisees build confidence in these brands, as they ascertain where their businesses stand in terms of franchise capability. The structure of FRM is designed to provide franchisors with a focus on quality as well as an independent assessment on potential gaps that may affect the franchise’s efficiency, profitability and sustainability. One of the recipients, Mr Philippe Blin of Fresh+, feels that going through the FRM certification has improved his franchise organisation. “I have learnt how to improve upon the structure of my franchise programme, so that I am better able to support my franchisees. The FRM seal of quality helps potential franchisees increase their level of confidence in investing in Fresh+.”

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Franchise Hunting

FindingyourrightFranchiseFittheprocessorientedway. by Hsien Naidu Director, Astreem Consulting

WhatFranchisees look for in Franchisors by Audrey Lee Account Manager, Astreem Consulting

tarting a business can be a very scary experience for an individual who has not embarked on such uncharted territory. There are many doubts in their minds when they decide that they wish to break free from the corporate rat race, take control of their financial situation and take the leap of faith to become business owners.

ow do franchisees decide on the franchises they eventually select? One can easily find articles on things to know before selecting a franchise, questions to ask a franchisor when choosing a franchise and how to read the P&L of a franchise. However, by and large, the process of selection ultimately boils down to: The information available about the franchise, the overall opinion of the franchisee in their first few encounters with the franchisor and whether the financial numbers make sense. The truth is, all of these are great reasons to select a franchise but also makes one wonder if a more systematic approach to the process could benefit the franchisee more. When it comes down to it, there are usually 6 aspects a franchisor needs to be focused on to indicate their seriousness about being successful in franchising: 1. The Leadership & Brand, 2. The experience of the franchise management team 3. Process by which the business is managed 4. The Information Technology systems that is used to harness the business intelligence that resides in the organisation 5. The training that is in place to replicate the success of the business 6. The focus of the franchisor on franchise unit excellence.

A franchisee would often select a franchisor with a very strong scoring on one or two of the above listed aspects. There is wisdom in investing a little more time to score the franchise on all the various capabilities of the franchise. www.Topfranchiseasia.com has developed a Franchise Discovery workbook that will help franchisees systematically rate a franchise on its different aspects. This will help franchisees compare how brands fare in the various capabilities, how different brands evaluated compare against one another, and whether the franchisees initial gut feeling matches with their systematic scoring. In the process of using the Franchise Discovery Workbook, subjectivity meets objectivity. Ultimately, the franchisee may still go with their subjective gut feel, but at least they would have gone through the process and known the strengths and weakness of the brand they chose to invest in. This would already put them in a better position to navigate the franchise immersion process. Aspiring franchisees can go to topfranchiseasia.com to download the workbook, store on the system for comparisons with other evaluations to maintain an objective view on the franchise brands they are considering. Download Franchise Discovery Workbook from www.topfranchiseasia.com!

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Most individuals would try to shorten their learning curve and piggyback on the experiences and success of brand owners who has “been there, done that” through franchising. However, what makes some franchises more successful in finding franchisees than others? Here are some things that throughout my experience of franchise brokering, that makes me realize why some brands are picked over others. Not all franchisees are made equal and therefore, their expectations of franchisors are not the same. However, some of the most common things that I hear as a requirement from franchisees are: - A good brand story - Honest Franchisor - Stability in the management - good franchise management - Strong marketing and branding

passion. The type of franchisors that franchisees seek are those that are inline with their passion for either retail, education, food and beverage etc. They want someone they know that shares that burning desire for that industry. Honest Franchisor Everyone appreciates honesty. The greatest fear franchisees have is that they cannot trust their franchisor. There has been unscrupulous franchisors in the market who are the black sheep of the community and view franchising as a way to earn a quick buck and not as a way of expansion. Franchisees are always looking for honest franchisors who are not out to fleece them be it on property, cost of goods, renovation etc. Stability in Management Every franchisee who joins the brand family is most fearful of instable management. Management that does not have a clear goal of what they want at the end of the franchise is a cause for worry. It is like boarding a beautiful plane that does not have a clear destination or a flight plan. Franchisors must have clear planning on what roles each team member plays, what support is to be provided and how the company is moving forward in the next 5 years.

A good brand story

Good Franchise Management

Many franchisees leave their well paying jobs to dive into the world of entrepreneur ship, because of

Good franchise management is also a point that stands out in almost every franchisee meeting that I have

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conducted. Franchisees will ask how is the support of the franchisor and if there are periodic checks and how the franchisor will support them. This point is understandably important as franchisees are paying monthly royalty to the brand expecting sufficient assistance and support that will come from the franchisor to help them smoothen the path to success. That is not to say that the franchisee does not put in effort to ensure the growth of the brand. Both parties need to put in the same amount of effort to propel the brand forward towards the goal. Strong marketing and branding A product/ brand is only as good as their marketing. Franchisees are always on a look out for brands that possess good marketing and branding. Because even they know that marketing is important for a brand’s survival in today’s competitive market. Therefore, brands need to invest in strong marketing strategies that will enable them to beat the competition in their own backyard. These are common points that franchisees look for in a franchisor, however, not forgetting that every franchisee expectations are different and therefore, it is important to set expectations earlier in the day to ensure a smooth franchising journey.

Franchise RELATIONSHIPS

Franchise RELATIONSHIPS Franchisees who want to have more say in a different range and type of products to be sold within their outlets but yet restricted by the Franchisor which deems these products as not suitable. Ultimately, the Franchisor has the right to call the shots for the benefit of the brand image. Eg, no cheap concentrate juices for a high premium bakery which sees itself as having premium freshly squeezed juices as its suitable image. It would, however, be important that these are stated points in any agreement up front rather than contentious points to be argued later on. Every issue rises this same question of control Maybe you might be tempted to assume that this question only applies to that of the product line or prices to be charged, then in such a case, you would be very wrong. The question of how much control and power each party has extends to every single aspect of business. Consider the following:

The Power of Control

by Seth Yap Senior Franchise Consultant,Astreem Consulting We have often heard the phrase with great power comes great responsibility, and this cannot be more true when it comes toward the Franchisee Franchisor relationship. This short article will comment and summarise discussions with regards to Franchisor control which affects the strength, viability and sustainability of a franchise system and success. During each project discussion, there is always a question as to how much flexibility needs to be given to Franchisees who undertake a Franchisor’s brand. On one hand, there is a willingness to understand that flexibility is important and might even be helpful for Franchisees, especially overseas ones which experience a different market culture and conditions. On the other hand, there is a constant worry about this flexibility that might be abused by

Franchisees to do activities which contradict the success of the brand, or which might be found inappropriate by the Franchisor for the brand success it wants to portray. Here are some key points which helps to understand this issue. Minimum Franchisee protection In any franchise situation, the Franchisor usually holds most of the powers. It is also necessary since they are indeed the architects and builders of their brands and have taken painstaking months or years in doing so for it to be an attractive brand and therefore attractive franchise possibility. However, in any case, the Franchisees’ least assurance is that which comes along with market regulation. In several countries, there is the existence of the Franchise Law which seeks to aid new business

minded entrepreneurs stepping into the world of franchise opportunities. In countries where such a set of laws do not exist, Franchisees rely on the business agreements which sets the tone of the obligations of each party. It is therefore important that Franchisees observe the fine details of the agreement they are about to sign as well as to understand that this agreement is not one which is only stating the obligations of the Franchisee but that of both parties.

Operations: Why can’t I clean the machine once every two days and in a more efficient process than the one taught? Inventory: I feel that the Franchisor is too slow in delivering me supplies when my contact is able to do so within a day. Human Resources: Why can’t I provide higher wages to staff I want just because it exceeds that of my Franchisor? Marketing: I feel that the Franchisor is not marketing the brand effectively at this point or has created a really troublesome marketing campaign which I do not want to partake in.

Not every action which creates further profits is a right one

Finance: The Franchisor requests for monthly balance sheets which does not interest me in any way. What are they doing with these anyway?

Back to the main topic of control, it is important that both parties understand that not any action which helps to profit the outlet (Franchisee or Franchisor) is necessarily the right one, and this is where the clash of the relationship usually comes in.

I am giving you just a snapshot in each area. Ultimately, the Franchisor has to ask themselves the question of why they do each line of action in such a way and how it is the best for them and the Franchisees. The Franchisees on the other hand have to understand

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the Franchisor’s point of view and might somewhat be forced to follow as such, even unwillingly, if stated in agreements. Flexibility harnessed as a success tool While it might be tempting to think that Franchise always means everything the same, this cannot always be true. Certainly almost all Franchisors and brand builders recognise this fact for sure when it comes to overseas market. It is for the local markets which they are unsure of. However, there is no difference when it comes to this ambiguity. Flexibility in overseas markets cannot mean a loss of brand operational practices which is a constant source of success. Likewise, marketing success in the local market when used exactly the same in overseas markets might not reap the same positives. It therefore takes an experience of a Franchisor to ascertain flexibility as a tool for success of each of their Franchisee. This can be highly time consuming and specific, and therefore I mentioned, experienced Franchisors standing a better chance to manage this process while checking to see that each different practice is well implemented. Franchisees which do too many things differently from Franchisors will soon find that they are without assistance of a mentor which was what they paid a franchise fee for in the first place, and their complaints will be without merit since they opted to go on a route not done by the Franchisor.

Conclusion Ultimately, the strength of the franchise set up lies in the comfort level of this power control axis between the Franchisee and Franchisor. Franchisees need to place this question as one of great importance when choosing a Franchise rather than just having a money minded approach. Franchisors on the other hand, can greatly help Franchisees in this direction by making it plain and simple up front as to the amount of room which a Franchisee has to manoeuvre their own franchise operations, if at all. Lying about this direction up front is like stabbing oneself only to remove the knife later on to find a bleeding wound. As both a Franchisor consultant as well as Franchisee consultant, we like this to be sorted out from the early onset. However, many a times, people might not even know themselves well enough for us to uncover these discrepancies and help them. I hope I have given you some insight into this issue so that your considerations on this can help you to choose a better Franchise or in the Franchisor’s case, choose suitable Franchisees for your business.

Ultimately, the Franchisor has to ask themselves the question of why they do each line of action in such a way and how it is the best for them and the Franchisees. |9

FRANCHISE SPY KID

FranchiseSpyKid Introduction:

After lunch, I headed off to 320 Below at OneKM mall. My mom has been raving about the ice-cream from 320 Below and has been asking me to try it. When I arrived, I SPIED gas seething out of their ice-cream blender! To my surprise, it was actually nitrogen gas freezing the puree on the spot. How cool is that?! I had the Vanilla ice-cream with marshmallow and chocolate chip toppings. I find this combination the best even though the Thai Coconut is the best-selling icecream. I find the way they make their ice-cream really unique and special because they use nitrogen gas! I will definitely take my friends here for ice-cream! I totally recommend this franchise!

Our Franchise Spy Kid, Saasha Jancie Naidu, was sent again on a mission in search of franchises that would tickle and entice other kids to go to. In this edition, Saasha was on a secret mission to look for the ‘hippest’ lunch/dinner spot in town, followed by the wackiest and ‘coolest’ dessert joint. She ended the day by sneaking herself into an enrichment centre to learn creative and time saving methods to learn Mathematics. To accomplish her mission, she packed her spy glasses, audio kit and diary…

www.320below.com

I was the first customer and I was greeted very politely by Uncle Andel, a good friend and manager of Uncle Bernie’s who owns The Burger Bar. This place is super cool! The moment I stepped in, I SPIED a self-order iPad station! I could place my meal orders from there and it was really fuss free and easy to use. Uncle Andel told me that every patty in The Burger Bar is handmade. I am so impressed because the burgers were so delicious. On top of this, The Burger Bar started the first build-yourown-burger in Singapore! One of their best-selling burgers here is the Swiss-Shroom and I think that kids will really enjoy the burgers especially since all of their patties are SUPER JUICY! I sure did!

Now, it is time to head to Neuromath! I SPIED a Mathematics class and decided to go in for 1 lesson. The teachers in Neuromath are really kind and helpful! They were really nice to me even though I was new and I made a lot of new friends in this class! They were teaching Models in class today and I learnt some new methods to tackle this really difficult chapter. Later, I found out that they also give parents lessons on how to teach their children! That’s a really good idea!

www.fatboys.sg

www.neuromathacademy.com

*The editorial team at Optimum reserve the right to decide on brands selected and featured Spy Kids.

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Franchise Spotlight

4 brands to watch in 2016

By Abhishek Date Franchise Director, Astreem Consulting Due to the fast paced and every changing business environment in Asia, its hard for us to forecast which brands will do well on the franchise scene in 2016. We have put together what we think are some of the most exciting franchise brands to watch out for in 2016. Our criteria for this selection is based on 5 parameters Product Quality, Uniqueness, Team behind the brand, Store Operational Systems and Supply Chain. Without further ado here are the 5 brands in no particular order, ENJOY!

ingapore’s First Nitro Cream Cafe. Deliciously smooth Ice Cream, Sorbet & Yoghurt freshly made right in front of you with liquid nitrogen. The ice-creams are totally fresh and natural with customized to customers’ preference of toppings and flavors. Their Thai Coconut ice cream is better than Thai coconut itself and voted #1 in Singapore.

stablished in 2013, Grub gained immense popularity in Singapore. The amazing ambiance in Bishan Park and their commitment to only serving fresh food continually excites their customers. These guys are so committed to their food that they work with suppliers who are artisans who believe in sustainable

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euromath’s success lies in the Neuromethod: a methodology that has been proven to help students reach their potential and achieve examination scores they truly deserve. Often, a student may find it difficult to follow a lesson not because he/she lacks the mental aptitude, but because the lesson delivery style does not suit his preferred mode of learning. Hence, the lessons are designed so that we are able to effectively communicate concepts to different types of learners.

Ranked #2 of Dessert Places in Singapore and having received Certificate of Excellence from Trip Advisor for 3 consistent years, 320 Below is the most exciting young brands in the market to look out for. 320 Below has 2 outlets and a central kitchen in Singapore. They have also expanded into Malaysia with an outlet and a central kitchen. With a strong management team, this brand has all the right elements to make it big in the Franchise world.

With the Concrete, Pictorial, Abstract (CPA) Approach, Neuromath allow students to learn challenging concepts

t TotallyHotStuff™, these guys have put together the best picks of designs and fashions spanning from quirky gadgets and gifts to modish wardrobe from labels around

practices, free from animal cruelty. Their food contain no artificial flavoring like MSG, additives, coloring and preservatives. With the combined across F&B, marketing and they are able strong support franchisees.

at ease. Neuromath focuses on an indepth analysis of education curriculum and design the materials to deliver highly effective learning outcomes through cognitive skills development. Different levels of academically challenging materials ensure that students are engaged and stretched to optimise their potential. The founder has over 20 years of experience in Education and is considered in Singapore among some of the heavyweights in educating young minds. With technology support, Neuromath is poised to grow exponentially in the region.

the world. They bring together ‘Hot’ stuff from various great sellers in their stores. They gather sellers of unique, carefully selected stuff that exude keen design sense and style appeal all nicely displayed in an attractive physical and online shop front, and connect people to popular and exciting information on the web to keep them in the know of the latest must-haves. With the first store opening in August 2009, the company currently has grown to become one of the leading specialty lifestyle brands, with a total of 6 operating retail stores located in Singapore.

founders’ experience advertising, operations, to provide to their

The franchisor team has recently upgraded their warehouse as well as a technology platform to help franchisee across Asia leverage on the infrastructure built by the franchisor team.

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Franchise Spotlight

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Franchise Spotlight

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FRANCHISE OPPORTUNITIES LISTING // F & B Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit (sqft) SUF Setup Cost

2012 Singapore 24 AF (Asia), MF (Asia & States in Australia) US$75,000 5% 2% 10years 250 - 300 US$75,000

Baking began for Pezzo, with its flagship store at ION Orchard. Within 2 years, 16 beautifully built retail stores have followed suit. Within each of these locations, Pezzo pizza crafters take the utmost pride in tossing, garnishing, and baking their pizzas fresh daily with the finest ingredients on the market for hungry-on-thego customers. Pezzo was inspired by the fun and happiness at carnivals and fun fairs with the goal to replicate that atmosphere for customers at each location. Each pizza is envisioned as a “Character” from the carnival, with fun names such as “Hot Chick” (Chicken pizza) or “Meat Munchers” (Beef pizza), building an empire for the brand that would aid to its growth in the long term.

Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit (sqft) SUF Setup Cost

2014 Singapore 1 SUF (Singapore) US$29,000 5% 1% or SG$500 (min) 3 Years 500 US$128,000

Lady A CupcakeTM is a Japanese Cupcake and Bakery in Singapore that focuses on creating Japanese-inspired cupcakes and beverages. Lady A CupcakeTM differentiates herself from other bakeries by combining Japanese pastry techniques with Japanese etiquette of precision and attention to details. Lady A CupcakeTM prides herself in creating the freshest and finest cupcakes.

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FRANCHISE OPPORTUNITIES LISTING // F & B Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit (sqft) SUF Setup Cost

2014 Singapore 5 SUF (Singapore) US$18,000 4% 0.50% 3 Years 250 US$120,000

Milk & Honey – Artisan Yogurt & Dessert Bar, was founded upon the idea of providing designer yogurt desserts using only the finest and freshest ingredients. We are the first and only frozen yogurt chain in Singapore that offers handcrafted toppings with yogurt that not only taste nice but has delight factor. Our very own seasonal Chef’s Signature Yogurt Parfait creations (Eg: Royal Honey, Lilac Dream, Nuttilicious, To-coffee, etc) in our menu, which are carefully designed by our in house dessert chefs with French and Japanese pastry influences. We are confident that customers of all ages will be able to find a creation that will suit their likings.”

Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit (sqft) SUF Setup Cost

2015 Malaysia 1 SUF / AF / MF N/A N/A TBA 3 Years N/A TBA

Great food & good laughs. Specialising in Asian recipes presented in a familiar western style, Ticklish is carving its own niche with its ‘premium pork’ offerings, unique branding ideas, simple chef-free operations, and, lively performances by standup comedians and musicians. As our grammatically-challenged slang tagline says, we’re ‘Confirm Gila Babi!!’

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Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing fund Franchise Term Size of unit(sqft) SUF Setup Cost

2014 Singapore 2 SUF (Singapore) S$25,000 4.5% 0.5% 3+3 years 200 US$80,000

iCrepe is a fresh new concept on the fast casual food. iCrepe is a Crepe café offering delicious savory and sweet crepes that are created by our customers. A DIY concept that is very interactive and entertaining for the customers as they manage what goes inside their food. Our Crepe Artists make the Crepes in full view of the customers so they can make the crepe sweet or savory filled with freshest ingredients like fruits vegetables or even icecream. Our concept is small and simple to operate and can be run by 2 crepe artists. It’s a clean concept with no cooking experience required, making this an easy franchise to run. Join us in the franchise journey and be part of this exciting opportunity.

Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit (sqft) SUF Setup Cost

2015 Singapore 1 AF / MF US$25,000 8% 2% 3 + 3 Years 1000 US$290,000

Tendon is often regarded as delightful one-bowl soul food meals for many Japanese around the world especially during summer. With freshest quality ingredients served in special porcelain bowls by Arita - a 400 year-old porcelain brand from Japan, this new offering will add another dimension to Keisuke’s Japanese soul food offering that includes its well-known brand of ramen creations here in Singapore.

Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit (sqft) SUF Setup Cost

2009 Singapore 3 AF / MF US$150,000 (AREA) US$110,000 (5 UNITS) 5% 2% 5+5 years 900-1,500 US$172,000-215,000

Shin-Sapporo Ramen brings this strong Japanese tradition and cultural heritage in one bowl of soup. Each bowl of hearty soup is a warming symphony of fresh ingredients, following an ageold recipe, executed in deliberate fashion. Behind each elegantly simple soup hides a very elaborate broth-brewing process, and each kind of noodle is tailor made for its own unique soup base. In every bowl of Shin-Sapporo Ramen, you will find a consistent smoothness of broth, texture of Ramen noodles and richness in Japanese tradition. Every bowl, a whole lot of effort for the preparation of a meal that comforts. Every bowl, a whole lot of heart for a little taste of Japanese culinary heritage.

Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit (sqft) SUF Setup Cost

2011 Singapore 7 SUF (Singapore) / MF US$28,800 4% 1% 3+3 Years 600 US$72,000

Coffee Hive is a chain of restaurants providing delicious local food served with amazing local coffee. In 2011, a group of four friends felt frustrated that there were very few coffee places serving delicious local food and they felt that there is a need for Coffee Hive. Coffee Hive’s philosophy is to provide hard-working professionals a blend of local cuisine at affordable prices.

SUF = Single Unit Franchise | MUF = Multiple Unit Franchise | AF = Area Franchise | MF = Master Franchise | DA = Development Agent | CL = Country License FQM = Franchise Quality Mark | FRM = Franchise Ready Mark SUF Setup Cost is excluded of Franchise Fee and the rental deposit | The information is accurate at the time of print to the best of our knowledge, and is subject to changes without notice

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FRANCHISE OPPORTUNITIES LISTING // F & B Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit (sqft) SUF Setup Cost

2005 Singapore 11+2 (Singapore) 2 (MY) 8 (CN) SUF (SG) MF/AF US$21,600 4% 1% 5 + 3 years 150-200 US$50,000

Snackz It! Is a delightful concept that fuses Taiwanese snacks with other global snack concepts.It is a kiosk set up that offers crispy chicken and other snack items that can be customised to suit the customer’s preferences in flavours.The shop has a colourful and stylish design that brings out the ambience of fun dining, quick and casual service,and great tasting products.

FRANCHISE OPPORTUNITIES LISTING // F & B Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit (sqft) SUF Setup Cost

2004 Singapore 3 (Singapore) 1 (Indonesia) AF/ MF US$160,000 5% 1% 10 years 150 US$50,000

CHIPPY British Take Away is a British street food styled take away food stall. It is named after the popular “chipper” (fish & chips) stores that line the streets of the United Kingdom. The food stall showcases the distinctive British street culture of eating piping hot, freshly battered fish and chips, other Brit snacks and the famous Scottish Fried Mars Bar.

Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit (sqft) SUF Setup Cost

2012 Singapore 3 SUF (SG) AF/MF US$29,000 4.50% 0.50% 3 Years 500 US$100,000

320 Below is Singapore’s First Nitro Cream Cafe. We are positioned as a premium dessert café, serving deliciously smooth Ice Cream, Sorbet & Yoghurt freshly made on the spot upon order using liquid nitrogen as a freezing agent. Our products do not contain artificial flavourings (we use only fresh or frozen ingredients), no colouring, preservatives, emulsifiers or stabilizers and are low in sugar. Since every order is made upon order, customers can create their own ice cream by mixing two different flavours into one single scoop! Most great of all, for some flavours, customer can choose for less sweet or no sugar added.

Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit (sqft) SUF Setup Cost

2014 Singapore 3+1 SUF (SG) /MF US$18,000 4% 1% 3 Years 250-300 US$70,000

Squeezed! thinks that just like models on magazine covers, natural is best. In fact, that’s what you will only find in our cold-pressed juices and yoghurt. All 100% of it. Fresh, nononsense goodness with sugar and water banished forever from our menu. What you get in return, are portions of wonderful nutrients from our strictly sourced fruits and vegetables through the juice extraction process. Stir in a huge dollop of fun an desire to put a cup of healthy juice in everyone’s hands, and there you have it –a glimpse into what Squeezed! is really up to!

This customizations are unique to 320 Below and we believe this enhances customers’ satisfaction.

Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit (sqft) SUF Setup Cost

1987 Australia 15 SUF (Singapore) US$43,200 5% 2.5% 3 + 3 Years 700 US$143,000

Gelare was formed in 1986 with the opening of its original store in fremantle, western australia. This outlet attracted both locals and tourists with its outstanding ice cream that some say that Gelare ice cream was like no others. The Gelare Business has expanded its range to include freshly baked waffles and ice cream cones. These products are supported with quality coffee, smoothies and a variety of cold beverages. Gelare is an Italian word which means to freeze or congeal; the final step in the ice cream process and in reality is actually ice milk products with low cream content. Gelare is unique because it is much creamier and thicker than Italian ice cream. It is also much heavier, creamier and more intensely flavoured than American ice cream.

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Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit (sqft) SUF Setup Cost

2012 Singapore 3 SUF / AF / MF US$36,000 4% 1% 3 + 3 Years 700 US$122,000 Maki-San is Singapore’s and South-East Asia’s first customised sushi and Japanese-inspired salads place. In other words, only stuff you choose goes into your sushi roll or salad bowl. With over 80 ingredients to pick from, you can be as picky as you like! Maki-San is now looking for like-minded entrepreneurs with a passion for not just creating yummy makis, but also to grow a brand that has a very interesting food concept, unique branding, and a very fun, modern outlook. Come roll with us!

OPTIMUM

Year of Estd. Country of Origin Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit (sqft) SUF Setup Cost

2006 Singapore SUF (Singapore) US$21,600 5% 0% 3 Years 700 US$150,000

Started in 2005, by two Chinese entrepreneurs, Ayam Bakar Ojolali is now synonymous with Great Grilled Indonesian Food. The owners are the pioneers of the grilled chicken in Singapore, having perfected the traditional art of cooking succulent chicken using a pressure cooked method.

Year of Estd. 2009 Country of Origin Singapore No. of Units 3 Franchise Option SUF (SG) / AF / MF Franchise Fee US$30,800 Royalty 5% Marketing Fund 0% Franchise Term 5 years Size of Unit (sqft) 600 SUF Setup Cost US$122,000 Fresh+ as the name suggests offers the healthiest meal options to working professionals. The concept started in 2009 by Philippe Blin, a banker by profession, has now grown to 3 outlets in Singapore. Fresh+ brings high quality food to the health conscious and discerning customers in the business districts of Singapore. One of the future food trends is customers are extremely conscious of what goes inside their food. People become more aware of the impact of what they eat to their body. In the next decades, more people are eating for their health and wellness. With even more health issues resulting from food consumption, people seek to find food free from chemicals/harmful elements and improve well-being. Fresh+ offers DIY Salads allowing customers to choose what they want inside their food and thus exceeding customer expectations. The “fresh food” industry is growing at very fast pace and with Fresh+ we want you to join us in providing the freshest food to the customers in Singapore.”

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FRANCHISE OPPORTUNITIES LISTING // F & B Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit (sqft) SUF Setup Cost

2011 Singapore 15 SUF / MUF / MF

US$20,000 4% 1% 10+10 years 1600 - 2200 US$150,000 - 300,000

The Best Gelato Franchise evolves to become the Most Profitable Franchise From its traditional and honest Italian gelato roots, Gelateria Italia has grown and is now known as Casa Italia and is now positioned on the International café level, together with the big Café Concepts like Star Bucks, Coffee bean, Cafe Bene, Gloria jean’s and Costa’s. The concept Casa Italia is a unique concept serving great Italian food and beverages; starting from early morning with our coffee and focaccia assortment, a range of artisan made pizzas over lunch and in the evening with a choice of more than 40 gelato flavours and late night coffees.

Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit (sqft) SUF Setup Cost

2002 Singapore 13 SUF / MF / AF US$36,000 5% 2% 3 years >1500 US$50,000

Rethink your burger. That was what inspired brothers, Kennie and Bernie Tay to bring to Upper Thomson what they feel has been lacking in the “comfort food” market A good old handmade and tasty hamburger. FATBOY’S THE BURGER BAR menu features hamburger recipes that is authentic and defines what a real burger should be according to the brothers. Additionaly, FATBOY’S also feature a buildyourownburger menu where you can choose how you want your burger. Choose from a wide array of buns, patties, addons and sauces to create your very own gourmet burger.

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FRANCHISE OPPORTUNITIES LISTING // F & B Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit (sqft) SUF Setup Cost

2002 Malaysia 62 (13 countries) SUF/ MUF / MF

SUF(Singapore): 6 US$40,000; MUF (2 to 4 units): US$30,000 per unit; MF(more than 5 units): Based on territory 4%

1% 10 + 10 years 1600 - 2200 US$370,000

At the Manhattan Fish Market, our guests are treated and served by our friendly staff at our award winning fast casual restaurants to a smorgasbord of an all American-style seafood comprising lip-smacking dishes from the famous Manhattan Fish n’ Chips to the all time favourite Garlic Herb Mussels and the grand delight of the legendary Manhattan Flaming Seafood Platter to indulge all fans of seafood. The delicious sea-lection can be enjoyed at all 60 restaurants in Asia and the Middle East - Malaysia, Singapore, Thailand, Indonesia, Sri Lanka, Oman, Myanmar, Japan and India.

Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit (sqft) SUF Setup Cost

2009 Singapore 4 SUF (Singapore)

US$18,000 5% 0% 3 Years 300 US$30,000

The BURGER BAR is a mini-me of its original big brother, FATBOY’s. This over-the-counter store consists of the original Burger Bar with the freedom you deserve when it comes to building YOUR perfect burger. With a stripped down menu from the original burgery, THE BURGER BAR offers choices of buns like Honey Oat and Whole Wheat accompanied by pork, beef, and lamb patties; married with a whole array of toppings and sauces rich enough to make you just drool

OPTIMUM

Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit (sqft) SUF Setup Cost

2009 Singapore 9 SUF / MF / AF US$28,800 4% 1% 3+3Years 1000 US$179,000

JOE & DOUGH is the perfect place to enjoy the simple pleasures of fresh handcrafted coffee, wholesome sandwiches, homemade cakes and pastries. The JOE & DOUGH difference lies in the passion and sincerity in everything that they do, from sourcing quality Arabica beans, to insisting on baking the artisan breads and patisseries daily at their own bakery. The unwavering commitment to use fresh and quality ingredients, gives customers a delightful coffee or gourmet experience every time. JOE & DOUGH is looking for aspiring cafe owners to grow the brand in Singapore or internationaly. The proven business model and unique brand positioning create multiple revenue streams and also maximise the potential to grow.

Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit (sqft) SUF Setup Cost

2013 Singapore 1 SUF / MF / AF US$65,000 6% 1% 5 Years 1800 US$300,000

Grub Burger Bistro serves American-inspired burgers and pastas set in the heart of Bishan Park, among the lush greenery. At Grub, we believe in eating responsibly. This means cooking with as natural ingredients as possible, without the addition of MSG, artificial preservatives, additives or flavourings. We also believe that responsible eating starts with good practices by farmers, fishermen and artisanal producers that we work with.”

Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit (sqft) SUF Setup Cost

Malaysia Malaysia (10) Singapore (2) China (1) Philippines (1) MF / AF US$300,000 onwards /4 units TBA 1% 10 Years 3700 TBA

The American Blues, the quintessential element of the American Midwest that tells the historical journey of modern America today. Developed when African American workers migrated to the midwest and northeast during the Great Migration during the early 50’s, these acoustic cum harmonica-based bluesy-jazz tunes started as street-corner based music. Soon though, the music gained massive popularity and spread across America with the same energy as its advocates.

Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit (sqft) SUF Setup Cost

2014 Singapore 1 SUF / MF / AF US$29,000 4.50% 1.50% 3 Years 300 US$120,000

We are a modern noodle bar located at 1, Pickering Street in the heart of CBD at Great Eastern Centre. When people ask what the style of our noodles is, we are hard-pressed to give an answer. We do not follow a particular style or cuisine, we just do it our way! Our concept is simple. We take good quality ingredients, cook and combine them creatively to make an awesome bowl of noodles. Our range of delectable bowls range from our signature beef noodles, assam laksa and miso kurobuta pork noodles. Also not to be missed are our selection of delicious appetisers including our ever-popular Mentaiko fries.

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FRANCHISE OPPORTUNITIES LISTING // F & B Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit (sqft) SUF Setup Cost

2003 Singapore 2 SUF (Singapore); MF SUF: US$30,000 4% 2% 3 + 3 years 400 onwards US$70,000 per store

The ROYALS was a brand specialising in offering premium quality cakes at affordable prices. In 2005, the ROYALS became a “Halal certified establishment” that marked a major breakthrough into the Muslim market. Today, 60% of the ROYALS customers are Muslims. In 2008, the ROYALS ventured into Cafe operations and currently runs 2 cafes offering a good selection of largely Western Food as well as some local specialties such as the Nyonya Mee Siam.

Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit (sqft) SUF Setup Cost

1983 USA 73 Master Franchise Agreement Information available upon request Information available upon request Information available upon request 10+10 years To be determined To be determined

Pho Hoa Noodle Soup was established in 1983 in San Jose, California, USA as a single store operation. Today, our operations spread over North America, Canada and the Asia Pacific. Pho Hoa Noodle Soup is currently ranked in the top 400 largest food chains in the United States and the only Vietnamese chain restaurant represented. The rapid expansion and success of Pho Hoa Noodle Soup lies in its signature soup products. Our menu varieties deliver an intense aroma of flavors that can be executed without complicated training and processes. For this reason, Pho Hoa Noodle Soup was able to replicate its success beyond the United States and become a major household brand in Canada and highly competitive Asian cities such as Korea and the Philippines.

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FRANCHISE OPPORTUNITIES LISTING // F & B Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit (sqft) SUF Setup Cost

2009 Singapore 6 MF / AF US$100,000 TBA TBA 10 years 600 $200,000

Since its debut in 2009 at Jurong Point Shopping Centre, Prata Wala has been an instant hit drawing crowds of all races and nationalities. Today, Prata Wala has established itself as a place for delicious and value-for-money North and South Indian food in a clean and modern life-style setting.

Year of Estd. 2012 Country of Origin Belgium No. of Units 3 Multi-Unit, Area Development Franchise Option & Master Franchise Agreements Franchise Fee Information available upon request Royalty Information available upon request Marketing Fund Information available upon request Franchise Term Typically 10 years / Agreement dependent Size of Unit (sqft) To be determined SUF Setup Cost To be determined Since 1989, Creneau International has established a strong reputation as visionary and trendsetting designers. Their ideas of the anti-ordinary make brands flourish, products grow and businesses boom. Maison Mathis is a unique F&B concept which pays tribute to the rich heritage of Belgian food culture. Inspired by the best of many European cuisines, and their grandmothers before them, we continue to honour Belgian love of good food. Why? Because it has ‘joie de vivre’ to offer: the pleasure of enjoying life, the joy of sharing good times and beautiful things. With Cho Gao meaning - rice market - Creneau International has developed its own rural Asian franchise concept that tickles your senses. Experience the typical Asian market atmosphere in the smallest details. The menu, interior and music are all authentic and uncompromised with the furniture made of Indonesian recuperated wood and the lights from bamboo stems. Cho Gao is all about a complete Asian food and senses experience.

OPTIMUM

Two very passionate enterprenuers, Rayman and Pearlyn with little savings and a small shop in Tampines, started Xi Men Jie. 10 years into this business, Xi Men Jie has now opening its 6th outlet with an amazing Menu, strong processes and a central kitchen to support each outlet. Xi Men Jie has now established itself as a main player in the Taiwanese Street Food segment with a wholesome menu not offered by its competitors.

Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit (sqft) SUF Setup Cost

2005 Singapore 5 SUF (Singapore) US$21,600 4% 1.5 3 + 3 years 300 US$58,000

The brand was created by 2 passionate food lovers to fill the gap in the market for delicious yet affordable Indonesian cuisine. Fans love Indonesian express’ ayam penyet, ayam pangang and delicious fusion food. Indonesian Express has perfected its franchise system and boast a huge central kitchen that will help aspiring franchisees succeed in this business.

Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit (sqft) SUF Setup Cost

2005 Singapore 13 SUF US$25,000 4% 1.50% 3 + 3 years 500sqft US$87,000

Artease is a growing fastfood cafe brand, where it serves the World’s Best Salted Caramel Milk Tea and awesome grilled cheese sandwiches. We aim to bring smiles to our customers with our great tasting products & services, delivered through integrity and style.

Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit (sqft) SUF Setup Cost

2011 Singapore 5 SUF / MF / AF US$30,000 5% 1.25% 3 + 3 years 200 and up US$60,000

Marble Slab Creamery began its story in Houston, Texas in 1983. We started with an unusually high set of standards and a goal to bring the exquisite taste of fresh-made gourmet ice cream to fellow aficionados. This dedication led to our development of the now famous “frozen slab” technique for ice cream preparation. With a chef-driven vision, we’ve made sure every batch of our super premium ice cream is created with loving care right in-store. We hand roll and bake our waffle cones on-site. So whatever you order, you can be sure it’s fresh and filled with fabulous flavour.

Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit (sqft) SUF Setup Cost

1983 USA 8 SUF US$21,600 6% 2% 3 + 3 years 500 US$108,000

Mr. Wish’s founder Jeff Tseng has more than 20 years of experience in the Taiwanese beverage industry and is the number 1 fruit tea player in taiwan. With more than 100 outlets, the culture of insisting on using premium products and specially selected fruits has proved to be effective in bringing out the smiles of customers with a cup in their hand.

Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit (sqft) SUF Setup Cost

2011 Taiwan 2 (Malaysia) SUF (Malaysia) TBA 5% 1% 5 years 250 - 450 US$58,000

Year of Estd. Country of Origin No. of Units Franchise Option

2004 USA 30 MF / AF Information available upon request Information available upon request Information available upon request 10 + 10 years To be determined To be determined

In 1762, John Montagu, the 4th Earl of Sandwich, invented the sandwich thus creating a meal that changed dining forever. 250 years later, Earl of Sandwich restaurants, formed through a partnership between John Montagu’s descendants Lord John Sandwich, the 11th Earl of Sandwich and his son, the Honorable Orlando Montagu and Robert Earl, founder and CEO of Planet Hollywood have crafted that idea into a made-to-order, freshly baked sandwich concept like no other. With a menu designed around fresh, simple, quality ingredients and with sandwiches that are made when ordered to ensure optimal taste and freshness, and with signature artisan bread that finishes baking after the sandwich ingredients have been added Earl of Sandwich truly makes the World’s Greatest Hot Sandwich!

Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit (sqft) SUF Setup Cost

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FRANCHISE OPPORTUNITIES LISTING // Education Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit (sqft) SUF Setup Cost

2002 Singapore 5 SUF / MF / AF SUF: US$4,000 AF/MF: US$ 70,000 - 120,000 SUF:24%, AF/MF:15% 2% SUF:5years, AF/MF:10 years 800 US$150,000-300,000

Neuromath is a trusted provider of Mathematics enrichment programs for Pre School, Primary, Secondary and Integrated Programs students. Neuromath was founded in 2002, then known as Neuromath Learning Centre, by Mr Norman Tien who had over 20 years of experience in delivering Mathematics tuition programs. Thousands of students have benefited from Neuromath program and mastered Mathematics with confidence. Neuromath delivers programs that are carefully designed to strengthen the core cognitive skills of students and unlock their ability to excel. With curriculum that is designed through in-depth analysis of Singapore’s school curriculum and past year examination questions, Neuromath has helped our students achieve high scores in PSLE, O-Level, and move on to prestigious universities worldwide. The team at Neuromath is highly motivated to constantly update our curriculum and teaching methods to equip our students with the relevant tools to succeed in school and life.

Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit (sqft) SUF Setup Cost

1991 Singapore 18 (CN), 17 (SG), 20 (SEA) TBA TBA TBA TBA TBA TBA TBA

Cambridge Pre-schools are part of the Ednovation Group. Established in 1991, Ednovation is a pioneer in pre-school educational technology in Singapore. Ednovation manages and operates more than 50 pre-schools in Singapore, ASEAN and China, including more than 30 Cambridge Pre-schools. Our EdnoLand eCurriculum is also offered in partnership with hundreds of pre-schools.

FRANCHISE OPPORTUNITIES LISTING // Education Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit (sqft) SUF Setup Cost

2008 Singapore 3 (Singapore) 1 (Vietnam) SUF / MF SG$38,800 15% $800/month 4 Years 1000 US$ 80,000

My Little Genius is a bilingual, multi-dimensional, thematicbased whole-brain development programme for children aged 6 months to 5 years old which develops children’s skill sets and increases their knowledge base. Activities are conducted in a fun and enjoyable manner for the children such that they will think that they are playing. Through play, happy and relaxed children learn faster and better without themselves realising it.

Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Size of Unit (sqft) SUF Setup Cost

2010 Singapore 83 SUF / MF / AF US$5,000 US$10 to US$30 depending on country of operations 700 to 1200 sq ft US20,000, + US$40,000 in working capital

S.A.M is a complete math enrichment program modeled on Singapore Math curriculum for students from 4 years to 12 years. S.A.M curriculum and pedagogy is unique in its approach towards the subject. It is very effective as a standalone curriculum or as a supplement to an existing school math program. S.A.M has authored over 30,000 pages of daily worksheets to train students effectively. S.A.M has a comprehensive franchise program with extensive administrative, curriculum, and corporate support.

Cambridge Pre-schools bear testimony to our 20 years of experience in pre-school education, technology and business, and our vision to “Open Future Doors” of opportunities for your child.

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OPTIMUM

Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit (sqft) SUF Setup Cost

2002 Singapore 5 SUF US$29,000-44,000 8% 1% 5 +5 Years Depends US$286,000

Blossom Edugroup has been providing quality childcare in Singapore since 2002. By constantly updating our curriculum, we offer the most innovative and effective pre-school programme that caters to children with varying learning abilities and different learning styles. Our full day, half day and flexi-programmes are offered to children from 18 months to 6 years old.

Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit (sqft) SUF Setup Cost

2004 Singapore 5 SUF US$43,200 8% 1.5% 6+6 Years 4,000 US$286,000

Red SchoolHouse was founded in 2004 serving just 20 children in Thomson community with a small but dedicated group of early childhood educators. Over the last few years, Red SchoolHouse opened 2 schools in Singapore and their first overseas school in Shangdong, China, with the strong support and endorsement by parents of our young wards. In early 2011, they consolidated their schools in Singapore to open our first “model” preschool housed in their very own modern 4 storey building. “We look forward to invite you to be part of our mission and exciting journey in serving the community and our young ones.”

Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit (sqft) SUF Setup Cost

2006 Singapore 10 (singapore) 2(Aust) 1 (CN) SUF / MF / AF US$50,400 8% 1% for franchisee to manage 5 years 4000 US$286,000

Mulberry offers a comprehensive and well balanced preschool programme emphasizing on the child’s holistic development to prepare our children to be 21st century learners. Our focus is three-folds: A – Attitude, S – Skills, K – Knowledge Mulberry strongly believes in inculcating the love for life-long learning and a positive attitude towards life, developing 21st century skills in acquiring knowledge through the Reggioinspired inquiry project and adopting a multiple-intelligence approach in our teaching pedagogy.“

Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit (sqft) SUF Setup Cost

2001 Singapore 14 Tuition, 2 Student Care TBA TBA TBA TBA TBA TBA TBA

Founded in 2001, Stag Match, a registered education business, has become a leading education business in the education industry. Stag Match Tuition Centre aims to prepare its students to excel as young leaders of tomorrow by combining an exclusive collegiate-based curriculum tailored specifically for children with enhanced, first class tuition services. We offer subjects – English, Maths, Science, Chinese, Malay, and Phonics from Pre-school to Secondary 5 level. Stag Match Tuition Centre uses a unique system to improve academic skills while also increasing a child’s concentration span.

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FRANCHISE OPPORTUNITIES LISTING // Education Year of Estd. Country of Origin

FRANCHISE OPPORTUNITIES LISTING // Education Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit (sqft) SUF Setup Cost

1997 UK 90 Worldwide TBA TBA TBA TBA TBA TBA TBA

2012 Singapore No. of Units 2 (Singapore) 1 (Myanmar) Franchise Option SUF / AF / MF Franchise Fee US$60,000 Royalty 6% Marketing Fund SG$2,000/pa Franchise Term 5 Years Size of Unit (sqft) 1800 - 3000 SUF Setup Cost >US$200,000 THE CITY brings exciting, playtime experiences for children – both fun and educational at the same time! Designed for 2 to 8 year olds, THE CITY is an interactive learning playground that recognizes the importance of high-quality role & pretend play.

Direct English was launched in 1997 at the Washington DC. It was developed after five years of research in the adult learning market. It was first introduced as a programme for training adults to speak conversational English.

THE CITY provides an urban environment where children can explore small-scale realistic locations such as supermarket, café and medical clinic dressed in respective uniforms together with a proprietary per age-group guided activities like practicing mathematics through supermarket shopping.

Direct English is based on a unique learning system, written and developed by Louis Alexander, the world renowned authority in English language syllabus design and materials development. It was published by Pearson Education – the world’s largest education publisher, and was then acquired by Linguaphone Group in 2003.

THE CITY’s proven ‘Edutainment’ model coupled with a comprehensive franchise system ensures long term success for franchisees.

Direct English operates in 26 countries such as Saudi Arabia, South Korea, Japan, Italy, France, Thailand, Indonesia, Spain, Turkey, Portugal, Kuwait, United Arab Emirates, Qatar, USA, Canada, China, Egypt, Malaysia, Singapore and India. There are over 90 live centres around the world.

Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit (sqft) SUF Setup Cost

2003 Singapore 4 SUF SG$ 55,000 US$1500/month SG$900/month 5 + 5 years 850 US$100,000

INTAGLIO LEARNING ACADEMY was established in 2003 and is registered with the Ministry of Education (MOE). It is set up for one purpose in mind, and that is to provide quality tuition at an affordable price. Its main target audience is that of the working class. INTAGLIO’s approach is based on a structure of simplified learning where any child can make good progress under our tutelage. We are proud of our system of control and for that, it is one of the few tuition centres in Singapore that is given recognition and accreditation under ISO 9001:2008 standards. That is why we are confident we can make our franchises a success.

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Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit (sqft) SUF Setup Cost

2002 Hong Kong 35 SUF / MF / AF US$10,800.00 10% 5% 3 + 3 years 1000 US$79,000.00

People Impact has developed various certificated programs to children from 0-18 in Asia, including Leader Impact®, Brain Impact®, and Think Impact®. Their program focuses on enhancing various soft skills, such as communication, heightening self-esteem, leadership skills, money and time management, arithmetic & linguistic reasoning, creativity and critical thinking. It is one of the very few brands in Singapore that offers EQ and IQ training programs to children. Peope Impact has invested over US$4 million in Research and Development, inviting leading professors from famous universities.

OPTIMUM

Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit (sqft) SUF Setup Cost

2007 Argentina 3 MF / AF US$21,600 9% 1% 15 Years 2300 US$122,000

ácumen athletes are conditioned for mental strength, a Winner’s attitude, powerful Visual abilities and physical endurance to create high performance winners. ácumen Sports has been applying the science of neuroplasticity to master mental, emotional, visual, cognitive and physical skills required to create winners of sports athletes of all ages.

Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit (sqft) SUF Setup Cost

2004 Singapore 15 AF US$200,000 8% 5% 5 years 1200 US$100,000.00

KinderGolf is the world’s first and only preschooler golf academy. They specialize in bringing golf to young children from age two onwards. KinderGolf take pride in grooming future champions with their proven proprietary children-specific teaching methodology, specially trained instructors and quality instructional aids. With their unique business system, commitment to quality and innovation-driven culture, they are enjoying strong international business growth in a brand-new and uncontested market.

Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit (sqft) SUF Setup Cost

2001 Singapore 11 MF / AF US$18,000 9% 1% 10 Years 1600-2000 US$143,000

At BrainFit Studio we Deliver the Ultimate Advantage to children aspiring to excel in life and become great scholars, athletes or artists. Using the latest in neuro plasticity, we have perfected our SMART programs to help children succeed in life. BrainFit Children are able to FOCUS Longer, THINK Faster, REMEMBER More, thus highly motivated to unleash their full potential.

Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit (sqft) SUF Setup Cost

2008 USA 248 MF Information available upon request Information available upon request Information available upon request

10+10 years To be determined To be determined

9Round offers a complete kickboxing workout that guarantees results. Each 30-minute session consists of nine challenging stations that include boxing, kickboxing and mixed martial arts in a full-body circuit format. Entrepreneurs from all over the world can’t get enough of the 9Round concept. Thanks to their simple process, low overhead model and world class support, franchisees are achieving their investment objectives with 9Round.

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FRANCHISE OPPORTUNITIES LISTING // Education

FRANCHISE OPPORTUNITIES LISTING // Service Year of Estd.

The Educaltion Future School Franchise offers the unique opportunity for individuals to become both an entrepreneur and an educator at the same time, easily. As an entrepreneur, you will get a very affordable Area Franchise that is profitable and has fast ROI. It also offers very unique services that only few entities are able to provide. You will also become an innovative educator that teaches and develops students in a fun and highly interactive way. All these are made easy with the intensive built-in support provided in all aspects of the business and of the education centre.

Singapore

No. of Units Franchise Option

SUF, AF SUF(Asia) US$12,000 for AF + 1 unit 12% of enrollment revenue (royalty, service fee & licence fee) 3% 3 years + two renewals of 3 years each 800-1000 US$90,000S - $130,000

Royalty Marketing Fund Franchise Term

Size of Unit (sqft) SUF Setup Cost

With 33 years of experience in beauty education, Aesthetics International Academy is one of Singapore’s pioneering and most influential beauty academies. Aesthetics International Academy offers internationally recognized Diplomas from Switzerland, United Kingdom and Singapore with an excellent proven track re- cord of having trained and produced many capable and certified aestheticians in Singapore and globally.

2011

Country of Origin

Franchise Fee

Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit (sqft) SUF Setup Cost

Year of Estd. Country of Origin No. of Units

Franchise Term Size of Unit Est. Setup Cost

10 + 10 years To be determined To be determined

With a focus on providing members with the best equipment, guidance, and value-added services to help them achieve results, Snap Fitness is a global leader in fitness franchises: • One of the industry’s leading 24/7 concept • Offering members a convenient, close-to-home fitness solution • No contracts, affordable monthly rates and more value for your money • An exceptional member experience is at the core of the business model. From the moment a franchise owner signs an agreement, our in-house team provides unrivalled support in all aspects of opening and growing the business.

Year of Estd. Country of Origin No. of Units

2003 USA 1412 Information available upon request Master Franchisee

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Franchise Fee Royalty Marketing Fund

Franchise Fee Franchise Option Royalty Marketing Fund Franchise Term Size of Unit Est. Setup Cost

2004 Singapore 1 SUF US$38,500 20% 2% 5 + 5 years 1200 US$123k - 138k

Hallmark Physiotherapy is a dedicated physiotherapy clinic incorporated in April 2004 with an objective to provide quality Physiotherapy services to a larger section of people. We specialize in musculoskeletal problems, sports injuries and neurological disorders. Hallmark Physiotherapy is well-equipped to diagnose and treat patients. We also have a team of passionate health and fitness professionals that are committed to helping our clients attain their individual goals and realize their potential by using updated evidence-based methods of exercise programming, training and testing.

1978 Singapore 2 SUF, AF/MF US$20,000 onwards 8% 2% 5 years 1,500 onwards US$80,000 onwards

Born in Los Angeles in 1992, Millennium Dance Complex is the most famous dance studio brand in the world. Fuelled by Hollywood’s entertainment hype machine Millennium is the preeminent dance commercial dance instruction brand. Millennium offers dance and dance fitness classes to everyone from beginning dancers to Hollywood’s biggest celebrities such as Justin Timberlake, Britney Spears, Justin Bieber, Selena Gomez, Miley Cyrus, Usher, Ariana Grande, Pink and Diddy. Millennium is home to some of dance’s best and highest-profile choreographers, who choreograph and teach the biggest pop stars. Dance’s popularity continues to explode and with its focus on contemporary, popular music and dance, Millennium appeals to the modern, progressive population and 12-34 year old millennials and distinguishes itself from the aged dance studio brands that focus on ballroom and classical dance.

Franchise Option

Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit (sqft) SUF Setup Cost

Year of Estd. Country of Origin No. of Units

1992 USA 10 Master Franchise Agreement

Franchise Option Franchise Fee

Information available upon request Information available upon request Information available upon request

Royalty Marketing Fund Franchise Term Size of Unit (sqft) SUF Setup Cost

2002 Singapore 2 SUF (Singapore) MUF (International) SUF: US$30,000 MUF: US$30,000US$45,000 NA NA 3 + 3 years 100 onwards US$11,000 onwards

iAremyhair is a hair boutique and a one-stop hair loss solution center. The hair boutique offers high quality products and services that are customized to the clients’ individual needs. The center specializes in the Non-Surgical Hair Replacement System, a revolutionary and state-of-the art solution to hair loss. iAremyhair also provides effective hair treatment to manage thinning hair and offers specific complementary products to its clients.

Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit (sqft) SUF Setup Cost

2001 Singapore 6 AF/MF (International) US$70,000 (additional US$30,000 for training)- Fees varies according to territory 5% 1% 10 years 2,000 Depends on territory

Healing Touch is all about providing a natural healing and therapeutic touch. Whether it is for massage, slimming or facial therapies, we use only natural healing products made from natural ingredients of the purest quality and design every therapy with special attention on a pampering therapeutic touch. The experience that we so passionately deliver, is what we call - Healing Touch. With a chain of 6 spa outlets in Singapore and expanding regionally through franchising, we are widely regarded as Facebook’s most recommended spa in Singapore with more than 40,000 likes and 2,000 customer recommendations. No other spa has attracted more customer recommendations on social media than Healing Touch.

Year of Estd. Country of Origin No. of Units Franchise option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit (sqft) SUF Setup Cost

2005 Singapore 1 AF (Southeast Asia) US$80,000 onwards per unit 7% 1% 5 + 5 years 1,200 onwards US$160,000 onwards

Amaris B., helmed by its founder and medical director, Dr Ivan Puah, and together with his team of dedicated, passionate and caring medical professionals, had been providing utmost quality aesthetic and cosmetic enhancement treatments since 2005. Amaris B. is an established and well-reputed Singapore brand in the beauty and aesthetic industries. The Company continues to evolve and is now known not just for its outstanding surgical and aesthetic skills but also for its popular range of quality face, skin and body care products.

Information available upon request Information available upon request

15 + 10 years To be determined To be determined

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FRANCHISE OPPORTUNITIES LISTING // Retail Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit (saft) SUF Setup Cost

2012 Singapore 19 MF (entire country) US$4,000 per unit NA NA 10 + 10 years TBA MF: US$130,000 onwards (20 units)

Founded by the enterprising and stationery-loving Cara L , The Paper Stone was created out of a love for quality paper goods featuring the liveliest and cheeriest designs and illustrations for everyone at affordable prices. Starting their first outlet at Lot 1 mall, Singapore and driven by consumer demand, they very quickly grew to 9 outlets in Singapore. Today The Paper Stone proudly serves her customers at convenient locations, making good, collectible, affordable, quality paper goods and stationery easily accessible to all.

Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit (sqft) SUF Setup Cost

2000 USA 800 SUF (Asia) US$9,000 (Singapore) NA 2% 5 + 5 years 150 onwards US$29,000 onwards

Originating from the United States, ANIMALAND offers a world of stuffed animal toys where anyone can create their own personalised stuffed animal toys and adopt them. Everyone can experience the joy of creating their own stuffed toy and bringing home an animal they can call their own.

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FRANCHISE OPPORTUNITIES LISTING // retail Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit (sqft) SUF Setup Cost

2009 Singapore 6 AF US$7,500 per store (min 5 Stores) 0% 1% 10 + 10 years 500 US$130,000

At TotallyHotStuff™, we put together the best picks of designs and fashions spanning from quirky gadgets and gifts to modish wardrobe from multi-faceted labels around the world as various great sellers parade their ‘Hot’ stuff. We bring together sellers of unique, carefully selected stuff and connect people to popular and exciting information on the web to keep them in the know of the latest must-haves. With the first store incepted on 29th August 2009, the company currently has grown to become one of the leading specialty lifestyle brands, with a total of 6 operating retail stores located in Singapore.

Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit SUF Set Up Cost

2013 Sweden 3 active countries Country License Depending on country 8% 2% 5 - 10 years Not Applicable TBA

Original People provide totally unique and fun sticker decals allowing people to express their personality/image or to show their fab families. The customers design their own personalized decal on a web site: they choose between hundreds of heads, bodies, pets and symbols to get their own personal “touch”. Often with their own individual label. The stickers are completely die cut from a white, high-quality vinyl. The decals can be applied on vehicles, portables, tablets, etc.

OPTIMUM

Year of Estd. Country of Origin No. of Units Franchise Option Royalty Franchise terms Size of Unit (sqft) MF Marketing fund Est. Investment

1985 France 142 MF 2% – 4% 10 years 1000 Included US$120,000 - US$150,000

CAVAVIN was born in 1985 from the combination of several regional wine shops willing to get together to increase their bargaining power in the field of wine and spirits purchases. Over time, the network has expanded with the arrival of new wine shops. The brand, CAVAVIN was created to unify members around an image and common values. This French national development is still today in permanent evolution. CAVAVIN operates under the same brand, a wine retailers network affiliates and the first franchisees in 1996. In fact in order to harmonize the business the organization has decided to start the franchising system in January 1996.

Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit (sqft) SUF Setup Cost

1973 Singapore Around 95 AF/MF (Southest Asia and China) TBA TBA NA TBA Satellite outlet: 1,000 Mega outlet: 6,000 - 20,000 TBA

Pet Lovers Centre (PLC) is the largest pet specialty retail chain in Singapore and Malaysia, and has recently ventured into Thailand. A pioneer of the pet industry in the region, it has grown by leaps and bounds especially over the last ten years. The secret behind the Brand’s robustness is the far-sighted and energetic management and its dedicated team. The chain boasts a stateof-the-art management system and endears its customers with the widest and freshest range of products and prompt and warm service. PLC has received numerous awards over the years in recognition of its achievements. Among them are the prestigious The Global Pets Forum Award twice in 2010 and 2013 and Overall Winner of Singapore Prestige Brand Award 2008.

Year of Estd. Country of Origin No. of Units

2012 Singapore 2 (single & multiple Franchise Option AF units - no sub franchising) Royalty TBA Marketing Fund 8% Franchise Term 3 + 3 years Size of Unit (sqft) 600-800 SUF Setup Cost US$120,000 onwards Option 1: US$100,000 (1st store) and 6% Royalty, 2nd store onwards US$50,000 Franchise Fee Option 2: US$80,000 (1st store) and 8% Royalty, 2nd store onwards US$40,000 Option 3: US$60,000 (1st store) and 10% Royalty, 2nd store onwards US$30,000 Diamond Walker is a local bespoke shoe brand specializing in leather shoes for men, offering full customizations with made-tomeasure services, designed by leading designers and handmade by craftsmen in Seoul. We make the finest bespoke men’s shoes with quality craftsmanship & materials and have the widest range of styles to suit any occasion, any mood and fashion style.

Year of Estd. Country of Origin No. of Units Franchise Option

1990 Spain 90 Country Master Franchise Fee Superior at US$150,000 Royalty 5% Marketing Fund 1% Franchise Term 10 + 10 years Size of Unit (sqft) Various Options SUF Setup Cost US$120,000 Tea Shop is a retail franchise network selling tea. Tea Shop has been carrying out its activity in the world of tea since 1990, offering in its establishments a handmade product made with the best ingredients. Tea Shop takes care of every detail, from the production and harvesting of the plant, to the blending, packaging and transport of the product. Tea Shop ensures compliance with all the European standards regarding food safety and hygiene. We also conduct extensive product testing to ensure our customers the freshness and quality we always provide. All this means that over 500,000 people a year rely on the brand. Good return on investment, Long experience in Franchising and Consumer confidence.

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FRANCHISE OPPORTUNITIES LISTING // Retail Year of Estd. Country of Origin

1996 The Philippines 10 stand-alone No. of Units boutiques and 23 in department store outlet Franchise Option MF / AF US$25,000 (per territory) Franchise Fee MoQ US$120,000 per annum Royalty TBA Marketing Fund 1% Franchise Term 5 + 3 years Size of Unit (sqft) NA SUF Setup Cost Depends on concept POIS, BELLY and Kids are 3 great brands owned by Eurowear Marketing Corporation. The Brands can stand alone and can also be rolled into one exclusive boutique. POIS is targeted at tweens, Great Kids is targeted at toddlers whilst BELLY is a line of maternity wear targeted at expectant mothers. The Brands are very competitively priced and targeted at the stylish middle to upper class group.

Year of Estd. Country of Origin

1955

No. of Units

9 Development Agreements & 40,000 Direct Sales Leaders

Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit SUF Setup Cost

USA

DA Information available upon request Information available upon request Information available upon request

Successive 2 Year Terms NA To be determined

Pioneer in the direct sales industry for 60 years in the USA, Park Lane has begun to search for experienced direct sales leaders interested in becoming development partners with Park Lane. Park Lane’s core US business distinguishes Park Lane as the largest direct sales jewellery company in the world with over 40,000 active leaders and fashion directors all serviced directly from Park Lane’s corporate headquarters in Illinois, USA. Park Lane’s international development strategy involves the appointment of developmental partners who can replicate Park Lane’s US success in their home countries. It has created a means for others around the World to partner and create wealth for themselves, and others, via an amazing turn-key franchise opportunity.

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FRANCHISE OPPORTUNITIES LISTING // retail Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit (sqft) SUF Setup Cost

2001 Singapore 25 MF / AF TBA 2% of COGS 2% of Revenue 3 + 3 years 750 onwards US$250,000 onwards

Since 2001, PAZZION has been designing and producing footwear for the discerning woman. From the design to the material used calf leather and lambskin, each stitch whispers understated quality and caresses feet with comfort. The modern woman will be pleased to find the full range of elegant shoes that are perfect for work or casual. Choose from the wide range of classic pumps for formal boardroom meetings. Pick a strappy heel to complete one’s outfit. Or dress to kill in stilettos. Whatever the occasion, PAZZION has the shoes to complete a modern woman’s wardrobe.

Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit (sqft) SUF Setup Cost

2006 Singapore 3 MF / AF US$20,000 Minimum stock order 2% 5 years 800 onwards US$150,000 onwards

PICCOLO HOUSE’s proven business model enables savvy investors to tap onto a lucrative and growing market segment, whilst reducing their exposure to risks and uncertainties. They are constantly looking for partners to grow our brand globally. PICCOLO HOUSE is a one-stop solution for parents to conceptualise the ideal living space for their children, and to turn these ideas into reality. From bedroom furniture to workstations, toys to home accessories, interior décor to beddings and furnishings, and one is sure to find something that would please both parents and children alike!

OPTIMUM

Year of Estd. Country of Origin No. of Units Franchise Option

Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit (sqft) SUF Setup Cost

2012 Singapore 1 SUF / AF US$32,000 (SUF) 0% 1% 3 + 3 years 400-600 US$150,000 Vinylicious Records is a music lover’s mecca. We carry new and used vinyl records, cassette tapes, video tapes and accessories to cater for clients who appreciate the art of analogue music. The appreciation for vinyl records has experienced a resurgence in the last five years and is still on the rise. With more turntables being sold every day and demand for vinyl records growing, Vinylicious Records is home to the discerning music lover with a comfortable ambience, in-depth knowledgeable service and great music that completes the whole shopping experience. Vinylicious Records is looking for franchise partners in Asia to walk in this dynamic musical journey with us.

Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit (sqft) SUF Setup Cost

2000 Singapore/Europe 13 Distribution (min quantities applicable) NA NA 1% 3 years 400 onwards US$230,000 onwards

Fabuloxo was introduced with a vision of creating fashionable footwear for young, savvy women. Inspired by the latest trends and driven by individual expression, it brings out the chic factor in you. We believe in perfection, so no effort is spared even in the smallest details. Fabuloxo houses 3 brands: BE ME, Crystal Paradox and Celinz & Co. Fabuloxo franchise is a stylish woman footwear retail franchise with simple-to-operate & high profit margin distribution model.

Franchise Fee

2012 Singapore 1 AF Management Fee 3% (Train the trainer workships: 3 sessions) Marketing Fund 2% of gross sales or US$600 per month Franchise Term 5 + 3 years Size of Unit (sqft) NA SUF Setup Cost Depends on concept Physical Store Start Up fee: SGD45,000 (includes SGD 30,000 Product vouchers- terms apply)

Located at the heart of Singapore’s CBD, the Shoppink Room is a one-stop nail supply store for all manicuring needs, whether for the professional manicurist, expert DIY manicurists or simply for home us. The Shoppink Room offers a complete range of nail goods for the care, repair, extend, beautify of all nail types. The Shoppink Room is all that is needed for all nail related essentials for professional & hobby DIY use. The Shoppink Room offers 2 business formats to the Franchisee. 1. Physical Store Concept 2. Online Store within the appointed territory (To be launched)

Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit (sqft) SUF Setup Cost

2007 Singapore 7 SUF/AF US$10,000 onwards TBA NA 3 years 250 onwards US$100,000 onwards

MOONRIVER is a dress lover’s paradise. MOONRIVER targets the career oriented woman who wants the perfect dress to match her work style. MOONRIVER’s collections are designed by local designer with emphasis on functionality with elegance and embrace femininity. Their designs are simple yet classy and stylish, with a Audrey Hepburn inspired look. MOONRIVER has 6 outlets across Singapore and 1 outlet in Malaysia.

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FRANCHISE OPPORTUNITIES LISTING // Retail

SUF Setup Cost

With love for the art of shoe making, ELISA LITZ carries a wide range of intricate designs that are pleasing to the eye and suitable for all occasions. We believe a good pair of shoes will walk you through the special moments in life. As a fresh brand of designer shoes, ELISA LITZ seeks to offer both fine quality and beauty to the customers.

Inspired by Danish poet Hans Christian Andersen’s short story The Little Match Girl, their dresses have a European chicness and sophistication about them. The local fashion brand is a fashion savvy boutique, perfect for the modern working woman. Delivering a line of fashion dress of the highest quality, mix up your everyday wear with a little dainty class and quirky prints. Today, they produce colourful and iconic dresses that will feed your inner fashion diva.

L’ZZIE is a leading ladies fashion wear label from Singapore, created with the aspiration to let the modern ladies wear the clothing they love for work and play or that Sunday brunch with their friends. It has a strong base of loyal customers who are working executives aged 20 to 45 of middleupper income group. Constantly innovating, L’ZZIE’s designs are always keeping up with the fast-changing fashion trend and with a touch of our unique L’ZZIE style.

Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit (sqft) SUF Setup Cost

2006 Singapore 4 TBA TBA TBA TBA TBA TBA TBA

Year of Estd. Country of Origin No. of Units Franchise Option

2003 Singapore 5 AF US$10,000 onwards. Training fees apply 2% 1% 5 years 250 onwards US$250,000 onwards

Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit (sqft) SUF Setup Cost Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit SUF Setup Cost

Using vegetarian, gluten-free, all natural fruit flavours for their candies, with Spun Candy, one can truly satisfy their sweet tooth without worry. Created in an in-store kitchen, Spun Candy is a proven hit with everyone, including the likes of big wigs in the corporate world such as Virgin Atlantic, Ted Baker, BMW Mini and Hearst Magazines. With a target age group of 5 years to 85 years of age, Spun Candy offers a unique and bespoke experience and service – a luxury consumer product that is a “guilt free” purchase every time. After years of success and excellence in perfumery world, we are pleased to offer you the opportunity to become part of our franchise family to grow our business worldwide keeping our originality and our legacy. Al Qurashi family is proud of its heritage and expertise in Oud and perfume since more than 150 years. Its brilliant success has started in 1852 and has been passed down from generation to generation with the main target maintaining our customers’ precious confidence and meeting all their needs and tastes over the years leaving a footprint through our successful achievements. Abdul Samad Al Qurashi products meet the international production specifications including materials, dimensions, safety, reliability and maintainability.

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2003 Singapore 8 AF/MF TBA 2% of COGS 1% of Revenue 10 years 700 onwards US$200,000 onwards

Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund

2015-2016 To register, contact us at enquiries@astreem.com or call +65 6742 0803

2006 Singapore 3 AF/MF TBA Minimum stock order 2% 10 years 800sqft onwards US$150,000 onwards

Size of Unit (sqft) SUF Setup Cost

2013 UK 5 SUF / MUF / DA TBA TBA TBA Depends on Type of Agreement NA NA

Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit

1852 KSA 350 DA TBA TBA TBA 10 + 10 years To be determined

Franchise Term

FranchiseSeminars Discovery Days & Training Courses

For Franchisees Franchise Seminars & Discovery Days

Year of Estd. Country of Origin No. of Units Franchise Option Franchise Fee Royalty Marketing Fund Franchise Term Size of Unit (saft)

Hottest Franchise Opportunities Showcase International Master Fanchise Opportunities Showcase Ayam Bakar Ojolali Discovery Day The City Discovery Day Lady A Cupcake Discovery Day Grub Discovery Day Noodle Bar Discovery Day

12-Nov-15 18-Nov-15 21-Jan-16 17-Mar-16 14-Apr-16 12-May-16 02-Jun-16

For Franchisors Franchise Training Courses

MONDO is Singapore’s leading women’s shoes fashion brand. A renowned retailer providing fine footwear for women, MONDO is more than just a store... it’s a lifestyle. Having been in the business for over 10 years, MONDO has developed a reputation for selling footwear of exceptional quality. MONDO prides itself in updating its product range regularly to meet the everchanging market trends and demands.

Franchise Seminars & Training courses

FM101-Creating Loyal Customers FT202- Develop Your Organization’s Franchise Operations Manual Franchise Quality ABLE FM102 –Focused Training & Support

20-Nov-15 25-Nov-15 26-Nov-15 03-Dec-15 04-Dec-15

(*) Course dates might be changed without prior notice, contact Astreem Consulting or visit www.astreem.com for latest updates.

Advertise with OPTIMUM, and gain brand exposures at Franchise events both locally and Internationally! Contact info@topfranchiseasia.com. OPTIMUM

Q4/2015 Issue

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SECTION TITLE news international

SECTION news TITLE international

SINGAPORE BRANDS GROWING IN PHILIPPINES

GlobaltrendsboostgrowthprospectsofPhilippine Franchise Brands in Malaysia

By Abhishek Date, Franchise Director, Astreem Consulting

ll Singapore brands must have a strategy for International growth. Although our little red dot offers stability and strong governance, the market size is too small for sustainable growth. Everyone must expand internationally, keeping Singapore as base. Singapore outlets can be the showcase to the stores beyond Singapore, while the growth comes from the International markets. Seriously Addictive Mathematics (SAM), has certainly made this as their cornerstone growth strategy. In the last 3 years with the help of Astreem Consulting SAM has grown to 81 outlets throughout Thailand, Malaysia, USA, Brunei, India with Singapore having only 13 outlets. “We selected the right partner who recommended the right business model and understands the importance of International growth by securing International Master Franchisees for us”, says Samuel Chia, Managing Director of Seriously Addictive Mathematics. Now SAM is working closely with Astreem Consulting to grow their brand in the Philippines. One such exciting Market is Philippines. With around 100 million in population, and one of the most service oriented markets in the world,

Global trends boost growth prospects of Philippine franchise brands in Malaysia

2. The rise of the young Asian consumer market

With the ASEAN Economic Community upon us, entrepreneurs are now faced with more novel and greater business opportunities brought about by a combined market of 600 million people. The Philippines, for one, is interested in introducing its local brands to its neighboring countries in the Southeast Asia, not only because of the tremendous market potentials but also because of common practices and trends which are prevalent in these countries and which point to a greater chance of success if partnerships are forged. Some of these are the following:

Majority of Asian consumers are young and they grew up belonging to a world of connectivity. Because of their access to social media and the World Wide Web, the new trend in having fun is trying out thematic concepts that allow them to experience different places, cultures or ambience without having to be physically in them.

1. Desire for quality time with the family through dining

Philippines is an exciting prospect for Singapore brands. Food Brands like Pezzo and Casa Italia, have made Philippines as their key strategic growth market. Securing Master Franchisees in these market, their strategy revolves around the Hub and Spoke Model, where a central kitchen is supported by 30 satellite kiosk and cafes. With efficiently managed supply chain and intellectual property protection, these brands are poised to grow exponentially in the Philippines. The Paper Stone is another brand that has got its strategy in Philippines right. Working with Astreem, they identified a strong retail partner and launched 5 outlets in Philippines in

For most Asians, the symbol of family bonding is dining together at table, with good food, no matter how simple or sumptuous. As lifestyles became busier, it became harder to come up with home-cooked meals, the demand for a wider variety and easily available quality food rose. The fast food industry capitalized on meeting these needs.

the last 6 months and has strategized their growth in the market on a rapid and large scale in the upcoming months. A lot of brand owners think franchising is all about franchise fees and Royalties. But Philippines requires analysis and local insights to get the growth strategy right. IP Protection, Supply chain, Training and HR policies for market size of 100 million are critical to growth of the brand. The First step for growing into Philippines is getting the business strategy right, the next step is finding the right partners to grow your business.

Taking advantage of these demands drives the biggest and most dominant quick service restaurants (QSR) and fast casual food brands in the Philippines Jollibee is one of the largest QSR chains in Asia with over 900 stores worldwide. Its product offerings that include chicken, spaghetti, and burgers have ensured that families are continuously attracted wherever it opens. Max’s Restaurant serves the tastiest and juiciest fried chicken, with other traditional Filipino dishes that bring families together. Finally, Pancake House, with over a hundred stores worldwide, offers all-day comfort food, making customers feel right at home.

Philippine brands that hyped on this are Yellow Cab Pizza, for example, which gives a taste of mainstream New York City; Sizzling Steak gives hot, fast, and filling meals with its signature steak combinations on a sizzling plate; Potato Corner raises the bar in serving American potato fries with its secret spices; and finally, Teriyaki Boy brings to the table a chic Japanese restaurant experience. 3. Clamour for youthful Fast Fashion This emerging trend for fast fashion makes it possible for consumers to easily access catwalk quality fashion accessories and apparel which doesn’t cost a fortune to acquire. Sunnies is an example of the epitome of fast fashion sun wear. So the next time one needs to go walking under the sun in Phuket or on the white shores of Sanu Bali, there should be a matching vintage or retro glasses as part of the outfit like the famous Hepburn Sunnies by Charlie, worth under $10, and has a large following among Asian celebrities. Buying a franchise can be a very profitable investment, especially if these are businesses that ride on the wave of long-term trends. This is an assurance that master franchise ventures will be viable and have the potential to create another international franchise trend.

U-Franchise is the largest franchise sales company in the Philippines, working with the largest and most successful brands in the local and international market. For more information on Philippine brands looking for international franchise partners, contact franchising@ufranchiseasia.com.

About the author Sam Christopher Lim is the senior vice-president for marketing & strategy at Francorp Philippines. He has over a decade of global marketing experience from Bangkok, Shanghai and most recently London. He is a multi-awarded marketer who graduated with distinction from Oxford University and was awarded with the Young Market Masters award. He is also currently Chair for ASEAN integration for the Philippine Franchise Association

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