Dear Valued Customers – Returning and Prospective Buyers,
We are excited to present this year's offering as we celebrate our 25th Anniversary Sale! Over the past quarter-century, we’ve been committed to improving our herd and maximizing performance for our customers through strategic genetic selection. The results of 25 years of this focused genetic advancement are evident in the bulls we offer today bulls that will serve you well in today’s profitable "bull" market.
Longevity continues to be a standout theme in the feedback we receive about our bulls, and we couldn’t be more pleased. While we may not be the largest bull producers, we focus on raising bulls on mama’s milk and SD grass that last and perform consistently in your herds.
We’re selective in our cutting process at weaning, focusing on quality over quantity, and ensuring we bring you one of our most evenly balanced sets of bulls from start to finish. We offer supplemental genomic data that compares each bull to over a million cattle in the registry. Yellow highlighting thru the catalog indicate EPDs in the top 25% of the breed. We are also presenting bulls that qualify for the Certified Angus Beef (CAB) label. This certification ensures that the bulls meet the high standards required for premium beef production, with improved marbling, tenderness, and overall meat quality. By selecting these bulls, you’re choosing genetics that will help improve both the performance of your herd and the quality of the beef you produce.
Additionally, each bull has undergone a semen check by our trusted partners at Sweetgrass Veterinary and carcass ultrasounded by CUP Lab certified tech, Jeff Schoenfelder.
We would like to extend a heartfelt thank you to our past, present, and future buyers. Your trust in our cattle is what continues to drive us to improve our herd so we can help you improve yours. A special thanks goes to Platte Livestock and CattleUSA for their ongoing support and for making sale day so smooth.
Before the sale, please join us for lunch at the sale barn café we’d love for you to “shoot the bull” with us! Assmus Angus “We
have the bull for YOU!”
Sale: Wednesday, March 19th, 2025 @ 1pm; Meal to be served starting at 11am in sale barn café.
Location: Platte Livestock Market, Platte, SD
1 mile west of Platte on Hwy 44
Sale Barn Phone: 1-800-337-2655
Sale Reps: Jeff Gerlach Ringman (605) 999-1494
Myron Sonne Ringman (605) 933-0393
Online Bidding: Available via CattleUSA.com. Please sign up prior to sale time so you are ready to go. Any supplemental information available on sale day can be accessed at assmusangus.com.
Viewing of the Bulls: Bulls will be in Platte March 18th and are available to view on sale day or feel free to contact us to come by the ranch beforehand.
Terms & Conditions: All bulls sell by the suggested terms under the American Angus Association.
Liability: All persons attending the sale do so at their own risk. Assmus Angus is not liable for any property damage or accidents that may occur.
Ownership: Cattle are the property of the buyer as soon as they are sold with buyer taking complete risk. Buyers receive 100% possession. Assmus Angus will retain 1/3 semen interest rights.
Guarantee: We guarantee these bulls to be sound and fertile. To protect against loss of use, we strongly encourage livestock risk mortality insurance. We will pay 50% of the premium to cover the animal for 365 days. Insurance available sale day with Martin-Trudeau Insurance.
Delivery: Free delivery within 300 mile radius. Bulls will be delivered after April 15th. Receive a $75 discount if you take home your bull sale day.
Heifer Bull with Top 1%$M, 2%$W, 10%HP, and 15%Scrotal This guy combines calving ease and high maternal characteris tics with a sleek short ear package.
Heifer Bull with Top 1%$M and HP, and 10%Scrotal
Look for the consistency in 404 and 402. Both are Architect sons out of Viper daughters.
Ashland is an older bull we had hanging out in the semen tank. His abil ity to grade carcass is great.
We like this mating as this cow family puts on a depth of side that com pliments Ashland.
Statement from Sweetgrass Veterinary Services: Sweetgrass Veterinary Services is excited and proud to welcome everyone to the 2025 Assmus Angus bull production sale! Every year we look forward to partnering with this passionate cattle family on their animal health protocols and assisting in the preparation for this annual event. We encourage everyone to come take a look at the bulls and you will find this is one of the best offerings yet and they keep getting better and better every year.
All sale bulls offered have passed a thorough breeding soundness exam which included evaluation of semen motility and morphology, scrotal measurements, and visual examination of eyes, hoof and leg conformation. To reduce stress and times through the chute, yearling bulls were also carcass ultrasounded by CUP Lab certified tech, Jeff Schoenfelder, at the time of the breeding exam. The bulls have received a complete vaccination protocol from birth to sale day and have received their first pre-breeding vaccination as well as a footrot, pinkeye and anthrax vaccinations. The bulls have been poured for the control of internal and external parasites and blood tested negative for BVD.
In good practice, we do encourage a 3 week quarantine period before contact with your herd to allow them to get over the high risk time after the stress of transportation and to work with your local veterinarian to prepare your bull for breeding by repeating a fertility test prior to pasture turn out. We can be reached by phone at (605) 928-8387 or email at vet@sweetgrassvets.com.
Erik Holum, DVM
Check out this heifer bull with a CAB
All values are expressed in percentages, indicating ranking within a comparison pool of 1,592,532 other registered Angus animals (as of 5/24/24).
For example, an animal with a score of 10 in a category correlates to being within the top 10% of the database.
