SIRF COFFEE DISRUPTING THE SEARCH FOR LOVE, ONE DATE AT A TIME!

Over the last few years, there has been a significant shift globally in dating behaviour. Frustrated by the absence of meaningful interactions at the back of thousands of swipes amongst dozens of dating apps, many have returned to the basics of courtship; preferring “oldschool” approaches to meeting their soulmate, albeit with some modern expectations.As a result, Sirf Coffee remains more relevant than ever, despite not having made any changes in its business model over the last 10 years. Whilst technology must absolutely be leveraged to better enable that goal, it can't replace it. A personal touch is required for your personal life.

Sirf Coffee helps global Indians (including British Asians) find love in a digitally crowded world. Using a bespoke approach to dating, Sirf Coffee’s business

Sirf Coffee was designed ground up for the global, progressive Indian. I believe we should all be able to find love without swiping 5000 times or circulating our biodatas on wholesale websites, and that’s exactly what we’re going to deliver. You don’t need to adjust or compromise; you need to meet the person that’s right for you!

- Sunil Hiranandani, Founder.

model is predicated on a simple promise; a curated, offline experience with a like-minded date hand-picked for you. Unlike culturally antiquated aunties or DIY dating apps, it’s Sirf (Just) Coffee. The idea is for people to be themselves and get to know each other in a natural setting, at their own pace. They can exchange numbers, date for years, get engaged next week, or simply move on to their next match.

SIRF COFFEE DESCRIBE THEMSELVES AS:

• Global and progressive by design: Aimed at Indians (and people of Indian origin) who have a cosmopolitan outlook to relationships & marriage.

• Bringing back offline engagement: They bypass the significant time and energy spent on online banter, which may never materialise into a real-life date (known as ‘IRL’)

• True, vested matchmakers: As a trusted intermediary between clients, they vet and validate before matchmaking, leveraging technology to widen their reach while retaining the human element to maintain a personal touch.

Founded by Sunil Hiranandani in 2009, he realised that there was a gap with existing dating avenues, which typically employed a “wholesale” approach to love. Not satisfied with the market’s offering and single himself at the time, he didn’t just start Sirf Coffee; he was its first success story, having met his own wife from Northwest London on the platform.

Today, Sirf Coffee has clients all over the world; having served over 10,000 people of Indian origin across 18 countries. Typically, over 60% of Sirf Coffee’s first dates turn into second ones, and over 40% transforming into committed, long term relationships. The majority of the Sirf Coffee’s clients are based in India, the UK, USA, Dubai & Singapore.

Sirf Coffee’s offices are based in London (Hampstead), Mumbai (Pall Hill) & Singapore (Tanglin) You can reach them on info@sirfcoffee.com.