PREMIUM SPIRITS

The King of Soho represents Hedonism, creativity and fun of London’s Sohoin a bottle! The King of Soho spirits brand was created by entrepreneurs Alex Robson and Howard Raymond, as they looked at a way of capturing the essence and fun of Howard’s iconic father, Paul Raymond. The original King of Soho, he not only revolutionised his neighbourhood, founding iconic clubs such as the Raymond Revuebar and Madam JoJo’s along the way, but played a pivotal role in the cultural and social liberation of British society.

Since the entrepreneur duo decided to launch in 2013 The King of Soho London Dry Gin, is still created in small batches in the heart of the capital. In fact, it’s also created using traditional methods by an 11th generation master distiller whose family’s love affair with gin began in the 1680s.

The spirit has a clean and gentle nose which opens up to reveal classic juniper driven pine notes, with a refreshing twist of grapefruit. Warming, peppery spice ends the journey with a satisfying nip and a smooth finish, in what is a classically styled gin.

The King of Soho Variorum Pink Gin joined the family in 2018, named in tribute to the creativity and literary works of Soho. A smooth and colourful elixir, notes of strawberry complement the flavours of the original recipe.

In October 2022 The King of Soho welcomed its latest addition, a wonderful new home-grown 'Copacetic Vodka' (the meaning of ‘copacetic’ is ‘exceedingly fine’).

This standout new spirit in its vibrant purple bottle celebrates the ascendancy of vodka in the late 70s and early 80s. Vodka heralded the dawn of the disco era, epitomised by big hair, big flares and big cocktails!

Expertly distilled and crystal-clear it is both subtle and delicate. Surprisingly rich and buttery in the mouth with a gentle delivery, the spirit lives up to its aromatic promise and adds an element of creaminess and some freshly cut apple to the offering.

The initial sweetness gives way to a pleasant dry and light finish making it equally suited as a base for cocktails, as well as for enjoying with a mixer or over ice.

The King of Soho is known for its bold and colourful bottles (vibrant purple, flamboyant red and standout blue) adorned by its iconic ‘Spirit of Soho’ character; a celebration of Soho’s flamboyancy and its reputation as a hotbed of creativity, music and art.