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Stronger Positioning Against Competitors
Strong Indication of Trustworthiness
Raises Awareness of your Business
Assuming one is, at worst, shortlisted, success in awards allows the applicant business to adopt a strong position against its competitors.
Success in awards gives your business credibility. It tells potential customers and other interested parties a lot about you, what sort of people you are.
Success in an award automatically raises awareness of your business
In my case, this is not done in a direct manner and we never trash or put down our “competitors”. The truth is I don’t consider we really have any competitors. Why? Our market position is distinct, our range of services is unique and our approach, which we call “The Aspen Waite Way” is based on egalitarian principles, a love of business, desire to help people, to help others and benefit the community. I prefer to let the market decide which the better firm is.
It implies quality and, if you win, that you are successful.
4 When we won recently, I received scores of messages within minutes. Then people like banks, customers, suppliers, etc. added their congratulations. There was a lot of publicity through Social Media and then the Press. My right to be taken seriously by you, the reader, is undoubtedly helped by Aspen Waite’s own success.
