Creating The Home of Work/Life Balance

Ben Eltham Ben.Eltham@aspen-waite.co.uk

In the early hours of 1st May, Aspen Waite Radio launched on DAB across Cardiff, South Wales, Bristol, and Somerset. With a catchment area of 2.5 million, we welcomed thousands of new listeners overnight, and now sit alongside some of the biggest radio brands in the world. Real Business and Real Music is the tagline to best describe our content offering, a phrase which we hope will become well known across our broadcast area.

Our new schedule launched on the same day, bringing that perfect mix of music and business to life. From Monday to Friday, we will broadcast our inspiring business and educational offering, with Monday to Thursday starting with our CEO Paul Waite on The Breakfast Show. Last summer, we recruited one of the most talented young presenters in the country, and Hope Ellen will now present our flagship business show 12 noon-2pm each day ‘The Aspen Waite Daily’. Leading the way in business growth and support, we are committed to ensuring our radio offering matches our reputation, and this daily dose of business will be enough to keep you up to date with all the latest developments from across the UK. Part of Aspen Waite’s unique offering is our expertise in business, and we are delighted to announce five new shows that will broadcast from 4pm6pm Monday to Friday, which will utilise that talent. Randall

Edwards, Gary White, David

Scheeres, Richard Hill and Johno Harris all debut from the first week in June and will bring more high-level business content to the station. We also introduce Charlotte Richardson, Head of Marketing at Aspen Waite, who will present the Friday Breakfast Show. Charlotte brings a wealth of media and presenting experience and again shows the depth of talent at our disposal.

Whenever you tune in during the week, we’ll bring you a mix of well-known songs and business content. We purposefully built our schedule with mornings and afternoons including ‘more music’ with a subtle hint of bitesize business along the way. Imagine being in the kitchen cooking your favourite dish and adding a dash of your secret herbs and spices. Your kitchen is our station, and after we’ve played you ELO and David Bowie, we’ll add a pinch of an insightful interview before we play you The Beatles. At the weekend, we take you as far away from work as we can with an eclectic mix of shows from Folk to Dance, and everything in between. Another of our tag lines is ‘the home of work life balance’ and radio is at its best when it allows you to be part of another world. I am excited to start that journey, with the weekend breakfast show, which acts as the pivot between the working and social week. From Earth Wind and Fire, Stevie Wonder and George Benson to Jamiroquai, Run DMC and Sophie Ellis-Bexter, there’s something for everyone, very much the Aspen Waite Way.

One of the things I am most proud of the station for is continuing the legacy of the business, ensuring it is accessible to all, and giving a voice to businesses that would ordinarily be overlooked by other media outlets. I would encourage you to get in touch and let us tell your story, whatever that might be. We have a brilliant team of talented presenters, editors and producers waiting to welcome and guide you through your broadcasting experience.