July – September 2022 by Asiawide Franchise

Jul-Sep 2022 | 7-9月份

Delicious Cuisines from Ipoh, the City of Mountains 来自绵延的山丘的佳肴

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launched than 20 which, coconut-flavored drinks and the example of Do a more Korean bank among other “When Ethnic Communities Affect Foreign related products. open branches in China strategies it deploys, Location Choice? Dual Entry Strategies of Korean populated people of .”itsProfessor ownwhen ethnic Banks in natural China. Hernandez mentioned It isbyquite that a group. certain concept seems the example of a Korean bank will which, among other to do well, many competitors arise, all wanting to might have aseem slice of the market pie. However,inasChina in the The topic unusual, but the phenomenon strategies it deploys, open branches

coffee, burger,into pizza and many other[tof&bfollow and non-f&b of firmspopulated expanding foreign markets by people of its own ethnic group.

business concepts, it is essential that the basics of business* be properly considered.* For examples, see Philippines’ Jollibee as a but realmap example. The topicfast-food might seem unusual, the phenomenon a business plan/model, strategy and financials Their first outlets were in California because there are to determine feasibility and profitability, PESTLE, of firms expanding into foreign markets [to follow Marketing 7Ps, SWOT many Filipinos whoMix live there… immigrants] is actually quite Analysis, common.etc… I am inclined to immigrants] is actually quite common. I am inclined to

see Philippines’ fast-food Jollibee as a real example. The above applies especially to franchise brands But notTheir all companies will find itmeant desirable toclones locate first outlets were in California there are because franchisees are tobecause be (though

where immigrants from their home country live.original There brand not 100% ,butwho a big portion) of the many Filipinos live there…

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by the ethnic in aplaces institutional it if thatpopulation location has weak where institutional environment environments are strong. ” — weak courts, weak laws, weak property rights — but I will not or I will be at least much less swayed

by the ethnic population in places where institutional environments are strong.”

7B Aliwa Street, Level 3 Room 2 Chen Leonn Building SingaporePublisher 199900 出版

Asiawide Trends Pte Ltd 亚洲新趋势私人有限公司 7B Aliwa Street, Level 3 Room 2

Tel 电话: 6743 2282 Chen Leonn(65) Building Fax传真: (65) 6473 1139 Singapore 199900 Email电邮: info@asiawidefranchise.com.sg Website网站:www.asiawidefranchise.com.sg Facebook: @AsiawideFranchiseConsultants Twitter: @Asia_Franchise Linkedin: @Aisa-franchise Wechat: XinjiapoJiangJinXing Compassage Design Pte Ltd Designer 设计 Compassage Design Pte Ltd Media Reps 广告代理 Compassage Design Pte Ltd info@asiawidefranchise.com.sg

在中国，椰子饮料的发展趋势更为明显.据不完全统计，饮品圈今年上半年推出了130多款椰子风味饮品，仅喜茶、奈雪の茶、乐乐茶、瑞幸咖啡、肯德基五家头部品牌就推出了超过20款椰子系列产品。其中瑞幸咖啡、肯德基等品牌推广了近130个品种。椰子口味饮品的确十分火爆。很自然的,当某个概念看起来做得风生水起时，就会出现许多竞争对手,他们都想分一杯羹。然而, 就像经营咖啡，汉堡,比萨和许多其他餐饮和非餐饮生意一样，要成功便必须适当考虑商业基础*。 *例如,确定可行性的商业计划/模型,战略意图,财务和盈利能力，PESTLE(PESTLE分析是一种结构化的宏观环境分析工具,由政治 Political，经济 Economic，社会Social，技术 Technological，法律Legal和环境Environmental六个因素的首字母组合而成)，营销组合7Ps，SWOT分析(S代表 Strengths,意思是企业/或部门/个人目前的优势；W代表Weaknesses,意思是企业/或部门/个人目前的劣势;O代表Opportunities，意思是企业/ 或部门/个人目前面临的机会;T代表Threats，意思是企业/或部门/个人目前面的临威)，等…… 以上尤其适用于特许经营品牌,因为加盟商是原始品牌(盟主)的克隆(虽然不是100%,但很大一部分), 快速复制一个不太好的业务意味着整个市场将被糟糕的业务所淹没，这不仅是短期思维,而且是不负责任的。愿所有特许经营的参与者从长计议,并选择让所有参与者获利：包括对社会经济发展—即对经济有利,包括考虑ESG问题。ESG是环境 (Environmental),社会(Social)和公司治理 (Governance)的缩写,被公司用来规范和监督自身行为与可持续发展息息相关);对最终消费者有利( 健康,物有所值);对加盟商有利(赚到钱并自我实现);对盟主有利(赚到钱,品牌得以强化,国内外扩张,受人尊敬的品牌)。

Editor-In-Chief 总编辑 Albert Kong 江进兴 We welcome views and comments from our readers. Correspondence should be addressed to Editor-in-Chief at the above address. Asia Franchise & Business Opportunities (AFBO) reserves the right to edit letters for publicaiton and also reserves the right to refuse advertising. With the publicaiton of AFBO, Aisawide Trends is not offering legal, financial or any professional advice or endorsements. Readers are encouraged to seek advice from professionals in specialized fields before acting on any information published herein. The views and opinions expressed in AFBO are those of the author(s) and do not necessarily reflect the views and opinions of Asiawide Trends.

江进兴 Albert Kong Editor 编辑

Jul - Sep 2022

Asia Franchise & Business Opportunities (Digtial)

（电子版） Note from the Editor 编辑的话

Content Page 目录

Calendar of Events 世界特许经营活动表

Delicious Cuisines from the City of Mountains 来自绵延的山丘的佳肴

Questions to Help You Pick Your Next Leader 帮助你遴选出下一任CEO的重要问题

IP in the Metaverse: Creating Value from Your IP in the Virtual World (Part 2) 元宇宙中的知识产权(IP)：在虚拟世界中利用知识产权创造价值（第二部分）

The Grand Opening Ceremony of Leaf Corner at Nanyang CC (Jurong West) branch held on 1st June 2022 was a tastefully crafted success. 慈素裕廊分店于2022年6月1日圆满举办开幕仪式.

Workshop: Breaking Barriers - Franchising in China 工作坊：打破壁垒—特许经营在中国

What has kindness got to do with franchising? 行善与特许经营有什么关系？

Asian Licensing Conference 2022 亚洲授权业会议2022

Youth in Singaopore are aware of intellectual property (IP) but 20 IP knowledge could improve 新加坡的年轻人了解知识产权,但知识产权知识有待提高

Restaurant Asia 2022 亚洲餐厅展

FLEI - Franchise & License Expo Indonesia 印尼特许及许可展

Association of Jci Senators in the Southeast Asian Nations (Assean)’s Franchising Webinar on 28th May 2022 2022年5月28日为JCI(国际青年商会)东南亚国家参议员协会(ASSEAN)举办的特许经营网络研讨会

International Franchise, License & Business Concept Expo & Conference (IFRA) 2022 + Indonesia Licensing Expo (ILE )2022 印尼特许，许可及生意机会展

The Grand Design of Franchising Training Course 特许经营大设计培训课程

Speciality & Fine Food Asia (SFFA) 新加坡国际优质食品展

Shape the World Summit 2022 塑造世界峰会

Jul-Sep 2022

Delicious Cuisines from the City of Mountains

han Cheng is the name of an increasingly popular eatery in Singapore. The name of the restaurant,

山城 (Shan Cheng), is the Chinese (Mandarin)

equivalent for ‘City of Mountains’, a moniker given to the city of Ipoh in Malaysia by its residences as its landscape is depicted by sprawling hills and mountains. Shan Cheng’s founders are Elaine Tioh and Cheryl Tioh, two loving sisters who hail from Ipoh. They grew up helping their mother at her noodle store which quickly became famous amongst the locals in Ipoh. Quite naturally, they began to hanker after their mother’s food after working in Singapore for 10 years. Admitting that they are also gourmets to a huge extent, they thus founded Shan Cheng to gratify their cravings for the comforting and tasty foods so close to their hearts. “And we want to share such nice foods with Malaysians, Singaporeans and everyone else,” declared both sisters. In 2011, they opened their first outlet at The Central, Clarke Quay, a scenic location within the CBD, and beside the Singapore River. Shan Cheng’s house specials include their Authentic Shredded Chicken Hor Fun (Hor Fun is a white flat noodle made from high quality rice which gives a silky-smooth feeling when eaten), Char Siew Hor Fun (Char Siew or Char Siu is roasted pork, with a characteristic red color extracted from the red yeast rice when made traditionally), Shao Xing Wine Chicken and Curry Noodles. These are

prepared meticulously from their mother’s more-than-30 years secret recipes. Besides, since Ipoh White Coffee is another well-known ‘treasure’ of the City of Mountains, it is also available at all Shan Cheng stores. To ensure that there’s no compromise in terms of taste and quality, key ingredients are all sourced directly from Ipoh. These include the Hor Fun, coffee powder, tea, sauces and other spices. Feedback from the various social media show that it has a strong following, and its dishes are also a ‘must-try’ for tourists and locals. Shan Cheng’s great service and food have earned them the “Food and Service Excellence Award 2014″ and other awards. Shan Cheng currently has four outlets and are inviting interested parties to join them as franchisees. Please email elainetioh@hillcity.com.sg https://www.facebook.com/shanchengsg

Jul-Sep 2022

来自绵延的山丘的佳肴山城是新加坡越来越受欢迎的餐馆，餐厅的名字山城(Shan Cheng)源自于马来西亚怡保市。称为‘山城’是由于怡保四处环山的地理环境，所以才有这雅称。

各种社交媒体的反馈表明，它拥有强大的追随者，其菜肴也是游客的“必尝”。山城的优质服务和美食为他们赢得了新加坡“2014年美食和服务卓越奖”以及其他奖项。

山城的创始人是张仪琳和张仪华，两个来自怡保的姐妹。他们从小在母亲的面摊帮忙而这家面摊也越来越受当地人的喜爱。

山城目前有四家分店，诚邀有兴趣的各界朋友加盟。

他们在新加坡工作了10年后，很自然的开始渴望母亲的食物，他们承认自己在很大程度上也是美食家，因此成立了山城，以满足他们对念念不忘的舒适美味食物的渴望。“我们希望与马来西亚人，新加坡人和其他所有人分享如此美味的食物，”姐妹俩宣称。 2011年，他们在中央商务区风景优美的克拉码头和新加坡河畔开设了第一家分店。山城的特色菜包括他们的正宗鸡丝河粉(河粉是一种由优质大米制成的白色扁面条,吃起来有丝滑的感觉)，叉烧河粉，绍兴酒鸡和咖喱面。这些都是从他们母亲超过30年的独家秘方中精心准备的。此外，怡保白咖啡是当地的又一“特产”，在山城所有店面都有销售。为了确保食物的口味和质量保证，主要的食材均直接来自怡保，其中包括河粉，咖啡粉，茶，酱汁和其他香料。

请电邮 elainetioh@hillcity.com.sg

https://www.facebook.com/shanchengsg

Jul-Sep 2022

The Grand Opening Ceremony of Leaf Corner at Nanyang CC (Jurong West) branch held on 1st June 2022 was a tastefully crafted success.

ur aim is to serve our customers with delicious yet affordable vegetarian dishes. We started our first “ outlet in Sembawang. Our second outlet opened at Tai Seng Point two years ago, and now we have our third outlet here in Jurong West. Our food is prepared with our customers’ welfare in mind. Thank you for your support.” Leaf Corner is keen to explore expansion overseas via franchising. For more info, please contact Mr. Derrick Peh at admin@leafcorner.sg

慈素裕廊分店于2022年6月1日圆满举办开幕仪式

我

们的目标是为客户提供美味而实惠的素食菜肴。我们在三巴旺开设了第一家分店。我们的 “ 第二家分店两年前在大成开业，现在我们在裕廊西开设了第三家分店。我们的食物在准备时考虑到客户的福利。谢谢您的支持。” 慈素热衷于通过特许经营探索海外扩张。欲了解更多信息，请通过 admin@leafcorner.sg 联系白增展先生

Jul-Sep 2022

Questions to Help You Pick Your Next Leader

his article was written by Wharton professor emeritus of management Michael Useem. Useem is also director of the Wharton Center for Leadership and Change Management. You are about to interview three finalists for a senior position in your enterprise. The candidates have all worked for the company for years, and your search committee believes all are qualified. What questions should you ask in the final interview to help you decide who is best qualified to lead one of your premier divisions or functions? Let’s first consider just how indicative those questions can really be. Plenty, the research suggests. Because of inadequate vettings, including final-stage interviewing, any number of companies have promoted the wrong executive to the top rung, as seen in failed successions at General Electric, Hewlett Packard, and Wells Fargo, and they have paid dearly. Elevating a suboptimal candidate into the corner office can cost you as much as 30% of your financial results over the next three years. And that difference becomes especially pronounced in an era of uncertainty and change, like now. You will certainly want to query your candidates about their vision for the company, their strategy for getting there, and their understanding of the business, but you’ll also want to get at their leadership capabilities. For that, here’s a final interview question that has worked especially well for Alex Gorsky, the former CEO and now executive chairman of one of the world’s largest publicly traded companies, Johnson & Johnson: What are the names of at least three executives at our company whose leadership you have significantly strengthened through your coaching and mentoring? From my own profiling of ten CEOs regarding their company leadership, here is a vital question to foresee their potential successor’s future: How will you lead this enterprise when what counts ahead will be very different from what counted in the past? If you don’t hear a lot about agility, diversity, risk, and sustainability, you probably have the wrong candidate, however otherwise qualified.

And don’t limit your queries to the candidates themselves. How about asking managers who have worked for or with all the finalists whom they would choose? This question worked well at another multinational pharmaceutical, GlaxoSmithKline. A representative of the CEO and governing board asked 14 senior managers who had personal experience with the three finalists: Which of the three candidates to become chief executive would you most like to see elevated and to serve under? It came as a surprise — though a very instructive one — when the subordinates converged on the dark horse, the youngest and least experienced of the three, making him the winning horse. It is also useful for you to ask other senior managers and even company directors to weigh in. When ITT split into three spin-offs, the board chair advocated promoting the parent’s CFO, Denise Ramos, to serve as one of the new CEOs. From observing her in action, he explained, she “was CEO before she was the CEO.” And if that was not already evident, it’s good to ask about it: If you were chief executive today, what would you do that is not already being done by the CEO? And just in case you run out of discerning questions about your successor’s leadership: How will you be a better leader of this enterprise than me? In one of the most entertaining interviews I have ever witnessed, during a parody of the Wharton’s School’s MBA admissions criteria, our director of admissions asked a candidate to sing why he should be admitted. Yes, sing. Unknown to the audience, both the admissions director and the MBA candidate had come from the opera stage. With music from a classic, their duet brought the house down. For a memorably colorful moment, you might once even stretch a little: Can you sing your leadership capabilities? For ensuring the right finalist is picked, the leadership questions are not all that technical. They just need to be asked.

Jul-Sep 2022

帮助你遴选出下一任 CEO的重要问题

本

篇专栏由沃顿商学院管理学荣誉教授迈克尔·尤西姆（Michael Useem）撰写。尤西姆还是沃顿领导与变革管理中心主任。

询问他们的合作者不要把你的问题局限于候选人本身。问问为这些应聘人选工作过或与他们一起工作过的人，他们会选择谁呢？

您将要面试三名入围者，以获得您企业的CEO职位。这些候选人都为公司工作了多年，董事局的招聘委员会认为他们都是合格人选。在最后一次面试中，你应该问哪些问题来帮助你决定谁最适合这个职位呢？

这个问题在另一家跨国制药公司葛兰素史克（GlaxoSmithKline）得到了很好的解决。CEO和董事会派遣了一名代表询问了14名与三位入围者有过亲身合作经历的高级管理人员：

让我们先考虑一下这些问题的重要性。由于不充分的审查，包括最后阶段面试的不充分，许多公司都将错误的高管提升到了最高层。这在通用电气、惠普和富国银行挑选继任CEO的失败案例中可以看到，企业付出了高昂代价。

在三位即将成为CEO的候选人中，你最希望看到哪一位被提升并在其手下任职？

在接下来的三年里，把一个不太理想的候选人提升到总裁办公室可能会让你的公司损失高达30%的财务业绩。尤其是在一个充满不确定性和变化的时代，这种差异尤其明显，比如现在。发展他人的能力你肯定会想询问应聘者对公司的愿景、实现目标的策略，以及他们对业务的理解，但你也会想了解他们的领导能力。对于这一点，这里有一个对高斯基（Alex Gorsky）特别有效的最后一个面试问题。他是全球最大的上市公司之一强生公司的前CEO和现任执行主席：

我们公司是否有至少三位高管在您的辅导和指导下显著加强了自身的领导力？他们是谁？未来的重点根据我自己对十位CEO的公司领导能力的描述，这里有一个至关重要的问题来预测他们潜在继任者的未来：

当未来的情况与过去大不相同时，你将如何领导这家企业？如果应聘者对敏捷性、多样性、风险和可持续性没有太多了解，那么不管对方在其他方面是否合格，你都可能选错了人选。

这是一个让人惊讶的选择——尽管很有启发性——当下属们的意见都聚集在这匹黑马身上时，这匹黑马是三匹马中最年轻、经验最少的一匹，但他成为获胜的马。让其他高管甚至公司董事参与进来也很有用。当ITT拆分为三个附属子公司时，董事会主席主张提拔母公司的CFO丹尼斯·拉莫斯（Denise Ramos）担任新的某个子公司CEO。他解释说，通过观察她在行动中的表现，表明她“在成为 CEO之前就已经是CEO了。”如果这还不明显，不妨问问：

如果你是今天的CEO，你会做哪些CEO还没有做的事情多彩时刻万一你对你的继任者的领导层没有什么洞察力，那么你可以提以下问题：

你怎么能成为比我更好的企业领导者？在我见过的最有趣的一次采访中，在一次对沃顿商学院 MBA入学标准的模仿秀中，我们的招生主任请一位候选人唱出他为什么应该被录取。是的，唱吧。观众不知道，招生办主任和这位MBA候选人都来自歌剧舞台。他们的即兴表演创作并演唱了一首经典乐曲，赢得了全场的喝彩。在一个令人难忘的多彩时刻，你甚至可以把提问再伸展一下：

你能唱出你的领导能力吗？为了确保最终选出合适的人选，领导力问题并不完全必须是技术性的。有些问题只需要被问到。

Jul-Sep 2022

IP in the Metaverse:

Creating Value from Your IP in the Virtual World (Part 2)

bout six months ago, I co-wrote an article on how businesses can get their money’s worth from intangible assets in non-fungible tokens (also known as NFTs), which was published in the Oct-Dec 2021 issue of this magazine. Now, NFTs, together with some other recent digital products such as cryptocurrency, are often associated with a new buzzword – the Metaverse – which I will share more about here, in part two. What exactly is the Metaverse and what new opportunities does the Metaverse afford businesses who are looking to create value from their IP?

What the present Metaverse is and is not

The Metaverse may be thought of as a virtual world where people create a version of themselves in the form of avatars to interact with their digital environment, which may or may not be based on their actual environment. Through the control of an avatar in the Metaverse, I could go shopping to dress myself up in my favourite brand (or rather, my avatar is being dressed up), attend a concert by Singapore’s start-up Bandwagon, socialise and virtually dine at a restaurant, and even play a virtual game in which I might assume the role of a platform delivery staff who must complete all deliveries across the city timely and safely. Metaverse-enabling technologies, not unlike the next evolution of the Internet – often associated with the term “Web 3.0” – are designed to provide personalised user experiences (virtual), particularly social interactions within a virtual community.

It is not, however, all play and no work. The Metaverse of Nvidia, which Nvidia named “Omniverse” and is still a work-in-progress, is presented as a new simulated space that is ideal for both social interactions and technical work, particularly product design. Omniverse is envisioned as an integrated virtual place where product designers can socialise and collaborate to get the technical work done. A special technical feature of the Omniverse is that digital twins of products being designed in Omniverse are simulated to obey the laws of physics. There are also commercial transactions to be made in the Metaverse. For example, a user may purchase a designer virtual bag and even a piece of simulated land property for development in the Metaverse for profit. However, given that the real-world utility of such virtual goods is inherently limited, whether these commercial transactions will continue to rapidly grow in diversity, volume and value is anybody’s guess. At present, the Metaverse also suffers from fragmentation issues. The Metaverse is essentially fragmented and far from being one big virtual world that the term itself suggests. For example, we have the Roblox Metaverse and Sandbox Metaverse separately. Virtual goods that I purchase in one Metaverse platform may not be brought along when I “travel” to another Metaverse platform. In short, the Metaverse holds much potential though it is still very much a work-in-progress, and more significant developments are needed before visions of the Metaverse can be meaningfully realised. That said, commercialisation of IP has already started in the Metaverse, and IP owners are presented with both opportunities and hurdles whether they are seen coming or not.

Jul-Sep 2022

Businesses who currently license the use of IP (from licensors) are similarly impacted by the Metaverse. In their case, the licensing terms should be reviewed for determining whether their Metaverse plans and activities are covered by the licences and whether an extension of coverage must be negotiated.

Trademarking in the Metaverse

The Metaverse has offered new forms of products and services for users, and that has created more avenues for brand exploitation and marketing. Many businesses have protected their brands through trademark registrations covering various aspects of their brands. Generally, the scope of protection of a trademark registration is limited by reference to the goods and services which are specified in the registration. With the Metaverse, businesses can benefit from extending their brand protection to new forms of product and services intended for the Metaverse. Case in point: Nike. Back in 1990, Nike obtained Singapore trademark registrations for the Swoosh logo for footwear. Later, they were progressively extended to cover other physical products, such as clothing and headgear, and entertainment services, including organising community programs and providing training in the fields of sports. Seemingly with the Metaverse in their sights, Nike filed and just last month obtained acceptance for another Singapore trademark application for the same logo covering various virtual goods and services. The goods and services that are of interest to Nike include:  Downloadable virtual goods, namely, computer programs featuring footwear, clothing, headwear, eyewear, bags, sports bags, backpacks, sports equipment, art, toys and accessories for use online and in online virtual worlds (Class 09)  Retail store services featuring virtual goods (Class 35)  Entertainment services, namely, providing on-line, non-downloadable virtual footwear, clothing, headwear, eyewear, bags, sports bags, backpacks, sports equipment, art, toys and accessories for use in virtual environments (Class 41) Nike’s most recent extension of brand protection in Singapore suggests that they expect more local users of the Metaverse, which is a promising sign for other businesses to start mapping out plans for a Metaverse presence. Even if no virtual products or services are planned, as more users join the Metaverse, the Metaverse is likely to become one avenue for branding and marketing that many businesses cannot simply ignore.

Before using the Metaverse operated by a platform provider, the user may be required to register an account and accept the terms of use offered by the platform provider on a non-negotiable basis. Before acceptance of the terms, it is important to carefully review them for anything that is not acceptable to the user. Terms of use typically differ from provider to provider (sorry, no universal rules in the Metaverse) and may change without notice to users. Let us next turn to Roblox’s terms of use for an illustration.

Generating new content in the Roblox Metaverse:

Under Roblox’s terms of use of its Metaverse platform (8 May 2022), a user who has generated new content in any Experience on Roblox’s platform (more on “Experience” is provided below) will grant Roblox “a worldwide, perpetual, royalty-free and irrevocable right and exclusive licence” (emphasis added) to exploit those content without charges. This IP licence is apparently broad enough to deprive the user of any right in exploiting his newly created content inside and outside of Roblox.

Developing new content for the Roblox Metaverse:

Under the same terms, a user who qualifies as a developer of interactive content for the enjoyment of other Roblox users, which are referred to as “Experiences” in Roblox’s terms of use, is required to grant a narrower licence. Instead of an exclusive, perpetual licence for newly created content, such a developer will grant Roblox a non-exclusive, perpetual licence for all content for use in relation to the Experiences, whether newly created or pre-existing. The rights of the developer or creator to be attributed for his content, or to remove them from Roblox, are, however, restricted. Notice how a mere word in the terms of use can make a considerable difference to the scope of an IP licence, and no platform provider is obliged to highlight any unfavourable terms to users.

Jul-Sep 2022

Patenting your Metaverse-enabling technologies

The Metaverse is enabled by many innovations in technological fields, including blockchain, virtual reality (VR), augmented reality (AR) and artificial intelligence (AI). My searches at a publicly accessible, multi-jurisdictional patent database for worldwide patent applications relating to these technologies turned up few surprises: These technologies are associated with an ever-increasing level of patenting activities and a considerable pool of patents.

Usually, patentees are attracted by territories with large market sizes. But in the case of the Metaverse, which can be hosted for a global audience while physically operating out of servers located anywhere in the world, the relatively small size of the local market economy is practically no disadvantage for patenting in Singapore. On the other hand, Singapore’s attractiveness as a data centre host is an advantage. With a Singapore patent, the patent owner can control any commercial use of the technology in Singapore. The Metaverse is here – would you be aligning your business and IP strategy to create the most value from your IP in this virtual world?

About the author ：Mr Ng Chong Yuan is a Singapore

qualified Advocate and Solicitor with an engineering background and diverse work experiences in the technology sector. Apart from protection of intellectual property (IP), IP litigation and other legal advisory work, Chong Yuan was also a named US Patent inventor. Presently, as Head of Faculty of IPOS International (Academy), his area of specialisation covers IP and its practices and management. He teaches courses at various universities in Singapore and trains patent examiners, legal professionals and managers of intangible assets. (This figure was generated from a patent search conducted on 10 May 2022 at the patent database at https://www.lens. org/. The search was conducted by using the following search string (italicised) - in the Title, Abstract or Claims: blockchain OR “virtual reality” OR “augmented reality” OR “artificial intelligence” OR “metaverse”.)

The information and opinions contained in this article should not be treated as professional advice (whether in relation to a particular set of circumstances or not) or a substitute for such advice. IPOS International is committed to building Singapore’s future growth as a global hub for intellectual property creation, commercialisation and management. https://iposinternational.com/

Jul-Sep 2022

元宇宙中的知识产权(IP)：在虚拟世界中利用知识产权创造价值（第二部分）

可以在其中互动和协作以完成技术性的工作。Omniverse 的一

个重要技术特征是在其中设计出的产品数字双胞胎被模拟为遵

守物理定律。

元宇宙里也有商业交易，例如，用户可以购买一个设计师的虚拟包包，或者是一块虚拟的土地以用于在元宇宙里开发和获取利润等。然而，考虑到这些虚拟商品在现实世界中的效用本质上是有限的，这些商业交易是否会继续在多样性、数量和价值方面迅速增长尚无定论。

目前，元宇宙也存在碎片化问题。

大

约六个月前，我参与撰写了一篇关于企业如何从

非同质化代币（也称为 NFT）中的无形资产中获得经济价值的文章，该文章发表在本杂志 2021 年

10 月至 12 月刊上。现在，NFT 以及其他一些近期的数字产品

（如加密货币）通常与一个新的流行词元宇宙相关联，在本文中，即第二部分，我将分享关于元宇宙的更多内容。

元宇宙(Metaverse)到底是什么？元宇宙为那些希望通过知识产权创造价值的企业提供了哪些新机会？

当前讲的元宇宙到底是什么？元宇宙可以被看作是一个虚拟世界，人们在其中以数字形式创建一个虚拟的自己，与所处的数字环境进行互动，这可能

基于他们所处的真实环境，也可能与真实环境没有联系。通过控制元宇宙中的人物——我, 或者更确切地说是虚拟世界中的

元宇宙本质上是支离破碎

的，远非其名称本身所暗示的一整个大型的虚拟世界。例如，我们分别拥有 Roblox Metaverse 和 Sandbox Metaverse。我在其

中一个元宇宙里购买的虚拟商品可能在我“旅行”到另一个元宇宙时无法随身携带。

简而言之，尽管仍处于建设阶段，元宇宙还是具有很大潜力，在元宇宙的远景能有意义地成为现实之前，还需要更重要的发展，

也就是说，知识产权商业化已经在元宇宙里开始了，无论知识产权所有者是否有看到，机遇和挑战都会如期而至。

元宇宙里的商标元宇宙为用户提供了新形式的产品和服务，为品牌开发和营销提供了更多途径。

我,可以去购物，穿上我最喜欢的品牌为参加新加坡初创公司

许多企业都通过注册多个商标的方式来保护其品牌的各个方

用餐，甚至是玩一个角色扮演虚拟游戏，以一名送货员的身份

服务为限。借助元宇宙，企业可以受益于将其品牌保护扩展到

Bandwagon1 的音乐会打扮自己，参与社交活动和在虚拟餐厅

按要求及时安全地完成全市的所有送货任务。基于元宇宙的技术，与互联网的下一次发展——即“Web 3.0”很相似，旨在提供

面。一般来说，商标注册的保护范围以注册中2指定的商品和旨在为元宇宙提供的新形式的产品和服务上。

个性化的用户体验（虚拟），尤其是虚拟社区内的社交互动。

这里有一个例子——耐克。早在 1990 年，耐克的Swoosh标志

然而，并不是只有游戏而没有工作。英伟达把它正在建设的

产品，如服装和头饰，以及娱乐服务，包括组织社区项目和提

元宇宙命名为“Omniverse”，以新颖的仿真模拟空间展现出来，既很适合社交互动也很适合技术性工作，尤其是产品设

计。Omniverse 被设想为一个一体化的虚拟场所，产品设计师

就获得了新加坡鞋类注册商标，后来它们逐渐扩展到其他实物供体育领域的培训。耐克似乎也已经将目光投向了元宇宙，他们上个月提交了另一项新加坡商标申请，该商标覆盖了各种虚拟商品和服务。耐克感兴趣的商品和服务包括：

Jul-Sep 2022

1）可下载的虚拟商品，即以鞋类、服装、头饰、眼镜、包、运动包、背包、运动器材、艺术品、玩具和配件为特色的计算机程序，用于互联网和虚拟世界（第09类）

2）以虚拟商品为特色的零售服务（第 35 类）

3）娱乐服务，即提供在线的、不可下载的、虚拟的鞋类、服

请注意，使用条款中的一个微小的词都可能对知识产权许可的范围产生相当大的影响，并且平台提供商没有义务强调任何对用户不利的条款。

装、头饰、眼镜、箱包、运动包、背包、运动器材、艺术

为您的 Metaverse 支持技术申请专利元宇宙由许多技术领域的创新实现，包括区块链、虚拟现实

耐克近期在新加坡扩大其品牌保护的举措表明，他们预期有更

我在一个可公开访问的多司法管辖区专利数据库中搜索与这些

务计划来说是一个坚定的信号。即使还没有计划虚拟产品或服

与不断增加的专利申请数量以及大量已有的专利相关联。

品、玩具和配件以在虚拟环境中使用（第 41 类）

多的本地用户使用元宇宙，这对于其他企业开始制定元宇宙业务，但随着更多用户加入元宇宙，企业也不能轻而易举地就忽

(VR)、增强现实 (AR) 和人工智能 (AI)。

技术相关的全球专利申请，结果几乎没有什么意外：这些技术

视了元宇宙这个打造品牌和营销的途径。

当前通过获得许可人的许可而使用知识产权的企业也相似地受到元宇宙的影响。他们的情况需要检查许可条款，以确定他们的元宇宙相关活动是否包括在当前的许可范围内，以及是否需要协商以扩大许可范围。

元宇宙使用条款：我的元宇宙，规则我定在使用平台提供商运营的元宇宙之前，用户应当需要注册一个账户并接受平台提供商提供的不可协商的使用条款。在接受这些条款之前，重要的是要仔细审查其中是否有任何用户不能接受的条款。

使用条款通常因提供商而异（抱歉，元宇宙中没有通用条款），并且可能会在不通知用户的情况下更改。

接下来让我们以 Roblox 的使用条款为例进行说明。在 Roblox Metaverse 中生成新内容：根据 Roblox 的元宇宙使用条款（2022 年 5 月 8 日）3，在 Roblox 平台上的任何体验中生

成新内容的用户（下文提供了有关“体验”的更多信息）将授予 Roblox “一个全球性的、永久的、免版税和不可撤销的权利和独家许可”（强调补充）免费使用这些内容。该知识产权许可

条款显然足够广泛，足以剥夺用户在 Roblox 内外利用其新创建内容的所有权利。

（此数据是根据 2022 年 5 月 10 日在专利数据库 https:// www.lens.org/上进行的专利检索获得的。搜索是使用以下检索字符串（斜体）进行的——在标题、摘要或权利要求

中：blockchain OR “virtual reality” OR “augmented reality” OR “artificial intelligence” OR “metaverse”）

通常，专利权人会被市场规模较大的地区所吸引。但就元宇宙而而言，它可以为全球观众托管，同时在世界任何地方的服务器上进行物理操作，相对较小的本地市场经济规模实际上对于在新加坡申请专利并不利。另一方面，新加坡作为数据中心主机的吸引力是一个优势4。凭借新加坡专利，专利权人可以控制该技术在新加坡的任何商业用途。

元宇宙已经来了——您是否会依此调整业务和知识产权战略，从而在这个虚拟世界中用知识产权创造最大的价值呢？

为 Roblox 元宇宙开发新内容：根据相同的条款，成为交互式内容开发者的用户（在 Roblox 的使用条款中称为“体验”）需要授予其他 Roblox 用户一个更窄的许可以使其可以享用该互

动内容。与生成新内容的排他的、永久的许可不同，这样的开发者将授予 Roblox 非排他的永久许可，以用于与体验相关的

所有内容，无论是新创建的还是预先存在的。但是，开发者或创建者对其内容的归属权或把内容从 Roblox 中删除的权利将受到限制。

关于作者：黄重远先生持有新加坡律师资格，具有工程师背景和多元化技术领域的工作经验。除了知识产权保护、知识产权诉讼等法律咨询工作外，他还是一项美国专利的发明人。目前，黄先生担任新加坡知识产权局国际事务机构知识产权学院的教学主任，他的主要专业领域是知识产权实务和知识产权管理。他在新加坡多所大学教授课程，教授的学员包括专利审查员、法律专业人士和无形资产管理人士。

Jul-Sep 2022

Workshop:

Breaking Barriers - Franchising in China

ranchising & Licensing Association, Singapore (FLA) organized the above event on 28 April 2022 from 10.00am to 3.00pm, attracting more than 50 participants, congregating at Baker McKenzie’s Headquarters which is located at the very scenic Marina Bay Financial Centre Tower 1. Andy Leck, Managing Principal , Baker McKenzie Wong & Leow kicked off the event with a welcome speech to all. Laura Yang, Assistant Director, Singapore Enterprise Centre (Shanghai), via cyberspace, shared valuable insights including an overview of the China market, growth drivers, overall trends and most interestingly, the sectors with potential for growth. Albert Kong, CEO, Asiawide Franchise Consultants shared specific franchise industry information in China, including CCFA’s Franchise 100 Report, key things to look out for, and imminent franchise events and specific examples of franchise brands (like Domino’s, Luckin Coffee and Manner Coffee) that are planning to expand in China.

CMO of Commune (furniture retail), Ms Serene Ang, CEO/ Co-Founder, Snackz It! (food & beverages), and Ms Nancy Soon, Executive Director, Helen O’Grady-Asia (speech and drama). Topics discussed: • What was done right (key success factors) • Key challenges (how did they overcome them) • Insight to ensure continued growth in-market

Howard Wu, Partner, Baker McKenzie Wong & Leow, covered the important topic of legal consideration (IP protection strategies). Dr Isabella Liu, Partner, Baker McKenzie Wong & Leow, advised ‘full and defensive coverage’ for IP protection. She shared four case studies that drove home her point.

Jeffrey Kwek Ser Lin, Director, China Market Specialist, Singapore Chinese Chamber of Commerce & Industry (SCCCI), shared about “Effective Ways to Grow Your Business in China”. He talked about ‘smart retail’ and shared how a local brand like SHEIN was able to use internet thinking to outsell global brands like H&M and Zara. Ms Lyn Rosmarin, Head of Southeast Asia, Prizm Group, Singapore, shared several case studies on how her firm helped some Singapore brands entered the China market using social media like WeChat Mini-Program, etc.

After lunch, a panel of famous franchise brand operators shared their insights for a good hour, moderated by Albert Kong. The panellists include Mr Gan Shee Wen, COO /

Lastly, running overtime, there was a Q&A session that engendered a lot of discussion on the various topics discussed.

Jul-Sep 2022

工作坊：打破壁垒—特许经营在中国

新

加坡特许经营兼许可协会于2022 年4月28日上午10 点至下午3点举办了上述活动,吸引了50多名参与者。大家聚集在位于风景秀丽的滨海湾金融中心的 Baker McKenzie 总部。Baker McKenzie Wong & Leow 董事总经理陆光辉 Andy Leck 以对所有人的欢迎致辞拉开了活动的序幕。

爱思威特许经营顾问公司 Asiawide Franchise Consultants 创办人兼首席执行官江进兴 Albert Kong 分享了中国特许经营行业的业态, 包括有关中国连锁经营协会公布的中国特许连锁百强文件,等。他强调特许经营在中国市场的巨大潜能.许多赫赫有名的品牌计划在中国扩张--如达美乐比萨 Domino’s, 瑞星咖啡 Luckin Coffee 和上海的 Manner Coffee。 Baker McKenzie Wong & Leow 合伙人Howard Wu 介绍了有关法律，包括知识产权保护策略。另外一位合伙人 Isabella Liu博士演讲的则是知识产权保护的“ 全面和防御性覆盖”。她分享了四个案例研究。新加坡企业中心(上海)助理总监 Laura Yang 通过线上直播分享了宝贵的见解, 包括对中国市场的概述, 增长动力, 总体趋势,具有增长潜力的行业。午餐后,由三位在中国经营生意的著名特许经营品牌高层组成的小组分享了一个小时的见解, 由江进兴主持。小组成员包括 Commune（家具零售）首席运营官/首席营销官颜旭文 Gan Shee Wen 先生、Snackz It!（食品和饮料）首席执行官/联合创始人洪诗韵 Serene Ang 女士和 Helen O’Grady执行董事孙碧星 Nancy Soon女士-亚洲(演讲和戏剧)。

讨论的话题如下： • 公司做对了什么（关键成功因素） • 公司的主要挑战（他们是如何克服的） • 如何确保市场持续增长的洞察力新加坡中华总商会(SCCCI)中国市场专员郭斯淋 Jeffrey Kwek Ser Lin分享了“在中国发展业务的有效途径”。他谈到了“智能零售”, 并分享了像 SHEIN 这样的本土品牌如何能够利用互联网思维超越H&M和 Zara等全球品牌。新加坡Prizm Group东南亚负责人Lyn Rosmarin女士分享了她的公司如何通过微信小程序等社交媒体帮助一些新加坡品牌进入中国市场的案例研究。最后，在加时赛中，有一个问答环节，就所讨论的各种话题引起了很多讨论。

Jul-Sep 2022

What has kindness got to do with franchising?

n 9 May 2022 , right at noontime, at the scenic One Marina Boulevard, Singapore Kindness Movement (SKM) launched a new book titled, ‘Making Kindness Our Business’, focusing on the practice of kindness and graciousness in the workplace. The book features 20 essays about practising kindness at work, written by Dr William Wan, General Secretary of SKM. It was produced as part of the Kindness@Work programme as a tool to help organisations (including companies involved with franchising) improve their businesses, not only benefiting the well-being of the individuals involved but also the health of the business as a whole. Guest of Honour, Mr Desmond Tan, Minister of State for Sustainability and the Environment welcomed guests with an opening speech Said Mr Muhammad Nabil, SKM Council Member: “With Singapore being such a fast-paced environment, it’s so easy for us to get caught in it and sometimes we forget to be present, often failing to exercise kindness and recognize acts of kindness around us. That is why, at SKM, we hope that employers can help bring back the ‘human’ in human resources and make kindness part of your business. We invite all corporate leaders to join us on this journey of kindness. In line with our campaign theme ‘A kinder you, a stronger us’, a collective effort is important as we shape and strive toward making Singapore a better place for everyone to live, work and play in.” Oxford University research shows that ‘happy workers are 13% more productive”- https://www.ox.ac.uk/news/2019-1024-happy-workers-are-13-more-productive A panel moderated by Dr Sadie-Jane Nunis (SKM Council Member), joined by Dr William Wan, Ms Yeo Wan Ling (Director, NTUC U Women & Family and U SME), and Prof Kua Ee Heok (Professor of Psychiatry and Neuroscience, NUS), discussed the following: 1. Equal opportunities in the workplace 2. Caring for the well-being of caregivers as a society 3. Reinforcing a culture of safety & respect in society To find out more about Kindness@Work, visit https://www. kindness.sg/corporate/kindness-at-work/.

行善与特许经营有什么关系？

022年5月9日正午,在风景秀丽的滨海大道一号,新加坡行善运动(SKM)推出了一本名为《让行善成为我们的事业》的新书，重点关注工作场所的仁慈和行善实践.这本书收录了20篇关于在工作中实践行善的文章,由 SKM 秘书长总干事袁国栋博士撰写.它是 Kindness@work 计划的一部分,作为帮助企业(包括特许经营公司)改善业务的工具,不仅有利于相关个人的福祉,也有利于整个企业的健康.主礼嘉宾,新加坡永续发展与环境部政务部长陈国明先生致开幕词欢迎各位嘉宾. SKM 理事会成员 Muhammad Nabil 先生说:“新加坡是一个节奏如此快的环境,我们很容易陷入其中,经常无法表现出善意并认识到我们周围的善意行为.这就是为什么在SKM,我们希望雇主能够帮助恢复人力资源中的“人性”,并使行善成为您业务的一部分.我们邀请所有企业领导人加入我们的善意之旅.根据我们的竞选主题——‘更善良的你，更强大的我们’, 集体努力很重要,因为我们塑造并努力使新加坡成为每个人生活,工作和娱乐的更好地方.” 牛津大学研究表明，“快乐的员工生产力提高 13%” 小组讨论：由 Sadie-Jane Nunis 博士(SKM 理事会成员)主持,袁国栋博士,杨涴淩女士（NTUC U Women & Family和U SME主任）和柯以煜教授(新加坡国立大学精神病学和神经科学教授)参与的小组讨论了以下内容：1)工作场所的平等机会.2)关心照顾者作为一个社会的福祉.3)在社会中加强安全和尊重的文化.

Jul-Sep 2022

Asian Licensing Conference 2022

Connect with licensing partners to explore business opportunities

rganised on 27-29 July 2022, the Asian Licensing Conference (ALC) provides a one-stop online platform for global licensors and brands to explore business opportunities with licensees, licensing agents and traders from all over the world; and to keep the industry players updated with market intelligence, trends and opportunities. Famed for its insightful contents and renowned speakers, the Conference gathers industry elites from 1011 SIPTEA, Animoca Brands, ARTiSTORY, BBS Records (the first in the world to drop a Chinese music NFT), Licensing International, MRM Entertainment Limited, Semk Products Limited (B-Duck), ShineRay Co Ltd (LARP Licensing), The Smiley Company, etc. to discuss topical issues on non-fungible token (NFT), metaverse, brands crossover, arts & culture licensing, art technology, location-based entertainment experiences and ESG in licensing, etc.

亚洲授权业会议2022 连系授权业合作伙伴，开拓商机洲授权业会议 (Asian Licensing Conference - ALC) 将于2022年7月27至29日以线上形式举行。会议透过一站式平台连繋环球授权商、品牌、授权经营商、授权代理和贸易商，探索跨界别的商贸合作，会议同时让业界掌握授权市场的最新趋势及机遇。

亚

Running in parallel, the debut Brand Forum will be hosted alongside with ALC. Established brands in Asia inclusive of BANDAI, CAPCOM, Fuji Television, Minto, etc. will share their brand stories and connect with participants for potential partnerships. Besides, 45 Hong Kong homegrown brands from DLAB will present their creative character design.

今年会议汇聚授权业国际代表分享真知灼见，包括 1011 SIPTEA、Animoca Brands、艺述事、 BBS Records (全球第一位推出华语音乐NFT)、国际授权业协会、M先生娱乐有限公司、Semk Products Limited (B-Duck)、旭瑞文化传媒股份有限公司(剧本杀授权)及The Smiley Company等，共同探讨多项焦点议题，包括非同质化代币(NFT)、元宇宙(Metaverse) 、品牌跨界合作、艺术及文化授权、艺术科技、实景娱乐体验、以及授权可持续性等。

Licensing Academy with a series of thematic workshops will be organised for industry beginners for licensing 101. Complimentary business matching meetings will also be arranged for participants for potential business collaborations.

今年会议首设品牌巡礼，亚洲知名品牌包括 BANDAI、CAPCOM、富士电视台、Minto等将分享他们的品牌故事，并与参与者洽谈商贸合作；另有DLAB馆内45家香港品牌展示其创意设计。另外，专为授权业新手而设的授权学院，专家会透过一系列专题工作坊介绍授权业基本概念。会议更设免费商贸配对服务，在线连系与会人士，促成商贸合作。

Jul-Sep 2022

Youth in Singaopore are aware of intellectual property (ip) but ip knowledge could improve

pril 26th was World Intellectual Property Day (WIPD) . Mr. Alvin Tan, Minister of State (MOS), Ministry of Culture, Community and Youth & Ministry of Trade and Industry, graced the event that featured a youth panel discussion themed ‘Innovating for a Better Future’. 70% of youth in Singapore know about IP with copyright being the most familiar intellectual property type amongst youth. These were some of the key findings from the Singapore IP and Youth Survey, announced at the event held at *SCAPE. Jointly conducted by IPOS and the National Youth Council (NYC), the Survey sought to understand youth perceptions about IP.(Please see next page for details).

新加坡的年轻人了解知识产权,但知识产权知识有待提高

月26日是世界知识产权日(World Intellectual Property Day).在该活动上,

主办方*公布了新加坡知识产权与

青年调查得出的关键见解.文化,社区和青年部以及贸

易和工业部国务部长陈圣辉先生为此次活动增光添彩,该活

动以“创新创造更美好的未来”为主题.*新加坡知识产权局 (IPOS)和国家青年理事会(NYC).

据该调查报告,70%的新加坡年轻人知道知识产权,版权是年

轻人最熟悉的知识产权类型.然而,在进一步调查时,对版权,专利和商标等知识产权类型的了解下降到20%左右.在接受采

Said Mr. Tan, “Through the Singapore IP Strategy 2030, we are committed to supporting our youth in their innovation journey by providing an enabling environment for them to innovate and create. Youth can acquire Intangible Assets (IA) and Intellectual Property (IP) skills and competencies across industry sectors, including the arts and creative sectors. By equipping them with the knowledge and awareness to protect the IP of what they create, youth can continue to think creatively, and boldly expand their horizons in our increasingly digital world.”

访1000名年轻人中,有一半的年轻人在日常生活中遵守了知

In support of innovation and entrepreneurship, entrepreneurs can also seek complimentary advice from IPOS’ IP Business and Legal Clinics which tap on the expertise of professionals to provide IP advice for individuals and business owners seeking IP protection and monetization. Please contact IPOS for more information concerning its many programs—e.g., Mentoring IP Leaders (IP MILE); Young IP Mediators Initiative (YIPMI); Future Leaders in INnovation Transformation (FLINT), etc.

新之旅.青年可以获得跨行业部门（包括艺术和创意部门）

识产权规则--将使用的图像归功于所有者,合法流式传输和下载音乐以及购买正品商品.三分之二的青年不知道如何保护他们创造的内容,半数受访青年希望获得更多政府主导的教育和资源,以帮助他们了解知识产权规则并指导他们进行知识产权创作.

陈部长说,“通过《2030年新加坡知识产权战略》,我们致力于通过为年轻人的创新和创造提供有利的环境,支持他们的创

的无形资产（IA）和知识产权（IP）技能和能力.通过为他们提供保护他们所创造的知识产权的知识和意识,年轻人可以继续创造性地思考,并在我们日益数字化的世界中大胆地扩大他们的视野.”

请联系IPOS以获取有关其众多计划的更

多信息——例如,指导知识产权领导者(IP MILE);青年知识产权调解人倡议(YIPMI);创新转型的未来领导者(FLINT),等. 欲知详情：Jenny_KWOK@ipos.gov.sg

Jul-Sep 2022

Spanning 5,500 sqm of gross exhibition area, the shows were designed to host both international and local exhibitors, including 115 brands and companies from more than 15 countries including Singapore. Around 8,000 international and local trade and public visitors were expected to visit the shows over three days.

he three-day (May 19-21, 2022) co-located shows at the iconic Marina Bay Sands Singapore Expo and Convention Centre were organized for participants from the F&B scene to seek new business opportunities and new markets especially in the areas of food ingredients, supply chain, operations, manpower, and innovation. The shows’ official opening ceremony was graced with the presence of Guest- of-Honour, Mr. Gan Kim Yong, Minister for Trade and Industry, and Ms. Low Yen Ling, Minister of State, Ministry of Trade and Industry and Ministry of Culture, Community and Youth. Restaurant Asia 2022 (RA 2022) was organized by the Restaurant Association of Singapore (RAS) in partnership with Singapore-headquartered Conference & Exhibition Management Services (CEMS), a regional company in Meeting, Incentive, Convention and Exhibition (MICE). International Coffee & Tea Asia 2022 (ICTA 2022) incorporated the highly anticipated 9th edition of Café Asia and the 8th edition of Sweets & Bakes Asia , and all three were organized by CEMS.

The Food Services Industry Transformation Map 2025. “As we emerge from the pandemic, it is critical for the food services sector to reposition itself to seize new opportunities, and adopt solutions to future-proof operations,” said Mr. Gan. Put together in partnership with the industry, unions and other government agencies, the Industry Transformation Map (ITM), launched in 2016, had focused largely on digitalisation and the adoption of manpower-lean business formats and technology to improve productivity and reduce reliance on manpower. The 2025 refreshed road map focuses on helping businesses in the sector innovate, expand and reposition themselves to tap emerging consumer trends, as well as build a local talent pool for new job roles in the sector. At the shows, business owners, key players from the F&B, coffee & tea, and bakery industries had opportunities to establish new collaborations, explore opportunities and learn best practices via thought leadership fora, and presentations on the latest trends and developments. One such collaboration was between CEMS and ER Marketing to form a Halal Pavilion in the Café Asia 2023 and RA 2023 exhibitions. Another event was The RAS Leadership Symposium which was positioned as the leading foodservice event for top f&b executives at the event, presenting the latest and important topics from some of the most inspiring minds in Singapore’s F&B sector. For more information, please therainmaker@gmail.com

contact

nalininaidu.

Jul-Sep 2022

为

期三天(2022年5月19日至21日)在标志性的滨海湾金沙新加坡会展中心举办的同场表演,旨在让餐饮界的参与者寻求新的商机和新市场,尤其是在食品配料领域,供应链,运营,人力和创新. 主宾,贸工部部长颜金勇先生,以及贸工部兼文化、社区及青年部政务部长刘燕玲女士出席了节目的正式开幕式. 亚洲餐厅展2022(RA 2022)由新加坡餐饮协会(RAS)与总部位于新加坡的会议与展览管理服务(CEMS)合作举办. 国际咖啡茶展览会International Coffee & Tea Asia 2022 (ICTA 2022)合并了备受期待的第9届亚洲咖啡厅展Café Asia 和第8届甜品与烘培展Sweets & Bakes Asia；这三项活动均由CEMS主办。展会总展览面积达 5,500 平方米，旨在接待国际和本地参展商,包括来自新加坡等超过15 国家的115个品牌和公司.预计三天内将有约8,000名国际和本地企业及公众参观展会。食品服务产业转型计划2025. “随着我们摆脱疫情大流行, 食品服务行业必须重新定位以抓住新机遇,并采用面向未来的运营解决方案,”颜部长说。与行业，工会和其他政府机构合作，于2016年推出的行业转型地图 (ITM）主要侧重于数字化和采用人力精简的商业模式和技术,以提高生产力并减少对人力的依赖.更新后的 2025年转型计划侧重于帮助该行业的企业进行创新,扩展和重新定位,以利用新兴的消费趋势,并为该行业的新工作岗位建立本地人才库.

在展会上,来自餐饮,咖啡和茶以及烘焙行业的主要参与者有诸多机会通过思想领导论坛以及最新趋势和发展的演讲建立新的合作,探索机会和学习最佳实践.其中一项合作是 CEMS 和 ER Marketing 在 Café Asia 2023 和 RA 2023 展览中组建清真馆.另一场活动是RAS领导力研讨会,该研讨会被定位为活动中顶级餐饮高管的领先餐饮服务活动,展示了新加坡餐饮业一些最鼓舞人心的最新和重要主题.

Jul-Sep 2022

FLEI – Franchise & License Expo Indonesia

– was held on June 3-5, 2022 (18th edition) at the Jakarta Convention Center.

ith more than 120 exhibitors and an estimated 20,000 visitors, FLEI 2022 has proven to be the best gateway for international franchises, brands and licenses that are yet to be in Indonesia, and for Indonesia’s own franchises, brands and licenses are looking to expand to the entire Indonesia market or the Asian region.

FLEI- Franchise & License Expo Indonesia 于 2022 年 6 月 3 日至 5 日（第 18 版）在雅加达会议中心举行。超过120 多家参展商和估计 20,000 名参观者把整个会议中心弄得水泄不通。这恰恰证明FLEI是尚未进入印度尼西亚的国际特许经营品牌、和正在寻求扩展到整个印度尼西亚市场或亚洲地区的必须参与的活动。

Incorporating RSEI – Retail & Solution Expo Indonesia – which featured Retail Tech – Equipment, Retail Store Furnishing, Retail Services, and Internet Retailing, the expo created lots of buzzes throughout the three days.

结合 RSEI-印度尼西亚零售与解决方案博览会- 以零售技术（设备），零售商店家具、零售服务和互联网零售为特色，该博览会在三天内引起了巨大轰动。

FLEI 2022 was organised by Panorama Media with its strategic partners Indonesian Franchising and Licensing Society (Perhimpunan WALI), and the Indonesian Chamber of Commerce and Industry (KADIN) Indonesia.

FLEI 2022 由 Panorama Media 与其战略合作伙伴印度尼西亚特许经营和许可协会 (Perhimpunan WALI) 和印度尼西亚工商会 (KADIN) 联合举办。

ang

d och

unas

(1) Lin Ku Yeh

Jul-Sep 2022

Taiwan (2)Yeoh Ewe Chean

Association of JCI Senators in the SoutheastThailand Asian Nations (Assean)’s Sethaphong Phadungpisuth Franchising webinar on 28th May 2022

he AssociationUSA was a creation of 30+ years in the making. It was in 1990 LeSante when groups of Jaycee (1)William Senators from the Philippines and Malaysia met and started a journey of friendship that eventually brought along like-minded Jaycee Senators from Thailand, USA more particularly during the Singapore and Indonesia; ShiehThey were an idealistic BIMP-EAGA business(2)Mark conferences. group and they only wanted fellowship, networking, fun and socializing. In 2013, it was decided that the name of the Association be Association of JCI Senators in the Vietnam Southeast Asian Nations (ASSEAN). The Association now (1)Adrian Leong has close to 250 members.

2022年5月28日为JCI(国际青年商会)东南亚国家参议员协会 (ASSEAN)举办的特许经营网络研讨会

ASSEAN invited franchising guru Albert Kong, Chairman/ CEO of Asiawide Franchise Vietnam Consultants to share his insights on franchising throughout the region. The webinar (2)Dau Van Huan was well attended, and the senators gave high marks for the event.

是在 BIMP-EAGA 商务会议期间。他们是一个理想主义

c partners, all with high integrity in will be recruited on an ongoing basis erve our customers even better.

erican partners since May 2019

该协会是30多年来在许多领导努力创办的结果。创建时间追溯到1990年，来自菲律宾和马来西亚的参议员团体相遇并开始了一段友谊之旅，最终带来了来自泰国、新加坡和印度尼西亚的志同道合的参议员；尤其的群体，他们只想要团契、社交、乐趣和社交。2013 年，他们决定协会名称为东南亚国家JCI参议员协会（ASSEAN）。该协会现在有近250名会员。爱思威特许经营顾问公司主席兼CEO受邀就特许经营，加盟连锁在东盟的状况及潜能做了2个小时的演讲。

We are connected internationally...

Our Strategic Partners: Australia George Georgiou

Greece (1)Sotiris Yanakakis

Britain Iain Martin

Greece (2)Kostas Sarris-Tzamtzis

Brazil Paulo Mauro

Hungary (Budapest) Tamas Milla

Cambodia Sim Hoy Chhoung Sim

India Srinivas Kona

Canada & Africa J Perry Maisonneuve

Indonesia (1)Feca Hanafi

Canada Steve Chui

Indonesia (2)Nancy Widjaja

Canada Andrae Marrocco

Italy Federico Fiorentini

China (North) Alex Xu

Japan (1)Jun Harada

China (Western) Eileen Lou

Japan (2)Joseph H. Shima

China (Shanghai) Joy Gou

Japan (3) Kotaro Kohata

China (Chengdu) Li Weishi

Korea (1) David Kwon

China (HK/Guangzhou/ Macau) Norman Cheung

Korea (2) Simon Yoo

China (Hong Kong) Karen Kwan

Lebanon Yasser Kouatly

Croatia Dr. Ljiljana Kukec

Lithuania Severin Zhilinskis

France Louis Malta-Bey

Finland Veli-Pekka Pihlainen

Germany Rolf G Kirst

Malaysia (1)Sest Nee Lim

Portugal (1)Jose Antonio Cavaco

Malaysia (2)Doris Wong

Portugal (2)Ana Martins Correia

Malaysia (3)Yau Sir Leng

Romania Constantin Anton

Mexico Ferenz Feher

Russia (1)Ekaterina Soyak

Middle East (1)Sary Hamway

Russia (2)Vasil Gazizulin

Middle East (2)Mukesh Viroomal

South Africa Vera Valasis

Mongolia Luvsantseren Davaadelger

Taiwan (1) Lin Ku Yeh

Myanmar (1)Ko Myo Niang

Taiwan (2)Yeoh Ewe Chean

Myanmar (2)Hannie Hay

Thailand Sethaphong Phadungpisuth

New Zealand David McCulloch

USA (1)William LeSante

Nigeria Oluseyi Adebayo-Olubi

USA (2)Mark Shieh

Pakistan M Naeem Younas

Vietnam (1)Adrian Leong

Philippines (1)Marvin Q. Da Silva

Vietnam (2)Dau Van Huan

Philippines (2)Henry Ong

More strategic partners, all with high integrity in other countries, will be recruited on an ongoing basis so as to serve our customers even better.

18 Latin American partners since May 2019

Asiawide Franchise Consultants’ Franchising Calendar of Events

Note: All event dates and formats (physical or virtual) are subject to change due to the ongoing COVID19 situation

2 n d Q UARTER 2022

14-16

Kuala Lumpur - mrca.org.my

MAY 6-8

MIFB Hybrid Trade Fair 2022

19-21

International Café & Beverage Show (ICBS) 2022

24-28

Thaifex-Anuga Asia “The Hybrid Edition” 2022

28-30

CCFA China Franchise Expo

18-21

Food + Beverage Indonesia 2022

18-21

International Indonesia Seafood and Meat Expo 2022

Kuala Lumpur, Malaysia - https://mifb.com.my Kuala Lumpur, Malaysia - intl-cbs.com

Bangkok, Thailand - thailandfranchising.com Beijing, China - chinafranchiseexpo.com

Jakarta, Indonesia, www.foodbeverageindonesia.com

Jakarta, Indonesia, https://iism-expo.com

19-21

International Coffee & Tea Asia 2022

19-21

Restaurant Asia 2022 / Sweets & Bakes

Sands Expo & Convention Centre, Singapore www.intlcoffeetea-asia.com Sands Expo & Convention Centre, Singapore www.restaurantasia.com.sg

27-29

5-7

Franchise and Licensing Expo

22-24

Speciality & Fine Food Asia 2022 (SFFA)

22-24

Restaurant | Pub | Bar Asia 2022 (RPB)

Jakarta, Indonesia, www.franchise-expo.co.id

Suntec, Singapore - speciality-asia.com

Suntec, Singapore, www.rpb-asia.com

Speciality Coffee & Tea Asia 2022 (SCTA) Suntec, Singapore - speciality-asia.com/scta/

Meat & Poultry Asia 2022 (MPA)

Suntec, Singapore - speciality-asia.com/scta/

3 r d QUARTER 2022 JULY 6

Singapore-Thailand Business Meeting & Networking Luncheon Voco Hotel, Singapore

6-8

The 20th International Franchise, License, and Business Concept Expo & Conference (IFRA) 2022 Jakarta, Indonesia, https://ifra-indonesia.com

5-7

CCFA China Franchise Expo

Thailand Coffee Tea & Drinks Show

Hangzhou, China - chinafranchiseexpo.com Bangkok, Thailand, thailandcoffee.net

SEPTEMBER 5-8

FHA Food & Beverage 2022

16-18

CCFA China Franchise Expo

23-26

Taipei International Chain & Franchise Expo (TICFE) Autumn 2022

Singapore Expo, Singapore foodnhotelasia.com Beijing, China - chinafranchiseexpo.com

Taipei, Taiwan - franchise.org.tw

3-5

22-24

Asia Licensing Conference

Hong Kong - www.alc-hktdc.com

AUGUST

JUNE

22-24

Malaysia International Retail, Franchising & Licensing Fair (MIRF 2022)

4 t h Q U A RT E R 2022 OCTOBER 14-16 20-22 20-23

27-29

Manila, Philippines - franchiseasiaph.com

International Franchise Show Korea 2022

Seoul, South Korea, www.ifskorea.co.kr

Thailand Franchise and Business Opportunities

Bangkok, Thailand, thailandfranchising.com

Franchising & Licensing Asia 2022

Singapore, franchiselicenseasia.com

NOVEMBER 3-5

Vietnam International Retail & Franchise Show (VIETRF)

HCMC, Vietnam, https://www.facebook.com/vietrfshow

7-9

Saudi International Halal Expo 2022

9-12

SIAL InterFOOD 2022

MIFB Hybrid Trade Fair 2022

Kuala Lumpur, Malaysia - https://mifb.com.my

Franchise Asia Philippines 2022 (FAPHL)

Riyadh, Saudi Arabia - saudihalalexpo.com Jakarta, Indonesia - sialinterfood.com

NOTE: For the latest updates, please visit www.asiawidefranchise.com.sg/events

VIETNAM RETAILTECH + FRANCHISE

VIETNAM INT'L RETAILTECH AND FRANCHISE SHOW

THE LARGEST AND ONLY Retail-Technology & Franchise show in Vietnam

3-5 NOV

VIETNAM RETAIL RETAIL TRADE ITEM RETAIL STORE RETAIL TECHNOLOGY RETAIL PRODUCTS FIXTURE & INTERIOR

VIETNAM FRANCHISE FOOD & BEVERAGE BEAUTY & HEALTH FASHION RETAIL & WHOLESALE EDUCATION & TRAINING

MOU-SIGNING

BIZ-MATCHING

Consultation

CONSULTING SERVICES OTHER SPECIALIZED RETAILS

+84-28-3622-3325 (Ms Nhan Lieu) nhann.coex@gmail.com

www.vietrf.com

facebook.com/VIETRFSHOW

Jul-Sep 2022

International Franchise, License & Business Concept Expo & Conference (IFRA) 2022 + Indonesia Licensing Expo (ILE )2022

he licensing and franchise industry will make a major contribution to the Indonesian economy in 2022. Data from the Ministry of Trade of the Republic of Indonesia indicates that the Indonesian franchise industry was able to absorb 600,000 workers from 93,000 outlets that were opened, with a total turnover of 54.4 billion Indonesian Rupiah. Seeing this potential, Dyandra Promosindo, with the Indonesian Franchise Association (AFI) and the Indonesian Licensing Association (ASENSI), will put together a licensing and franchise exhibition entitled “Indonesia Franchise, License and Business Concept Expo and Conference (IFRA) 20th Edition Hybrid Business Expo in conjunction with Indonesia Licensing Expo 2nd Edition (ILE) 2022.”. The offline event will be held 5th to 8th August at the Jakarta Convention Center (JCC), whilst the online version will be from 5th to 31st August 2022 through the virtual platform, www.ifra-virtualexpo.com.

“Over the past two decades, IFRA has become a pioneer in the franchise and licensing business industry , and has contributed to advancing the Indonesian economy,” remarked Anang Sukandar, Chairman of AFI. “It is the right time, through this exhibition, to discover business potential from all over Indonesia and abroad,” said Susanty Widjaya, Chairperson of ASENSI. “ As a trusted platform, IFRA in conjunction with ILE 2022 can help franchisors expand, and make it easier for licensors to find promising business opportunities. We will continue to innovate as a form of commitment to progress licensing and franchising in Indonesia,” said Raenita Pristiani, Project Manager of IFRA . Supporting programs during the hybrid event include The 6th IFBCC (IFRAPreneur Business Concept Competition), Hybrid Business Presentation, Celebpreneur Talkshow, Business Classroom, Retirees Seminar, Business Matching, Meet the Experts, IFRA Awards & Gathering, Interactive Quiz & Lucky Draw, Hybrid Expo and Business Mascot Competition .For more info: IFRA Instagram @ifra_expo or visit the website www.ifra-indonesia.com.

许可和特许经营行业将在 2022 年对印尼经济做出重大贡献。印度尼西亚共和国贸易部的数据显示，印尼特许经营行业能够从已开设的 93,000 家门店中吸纳 600,000 名工人，总计营业额544亿印尼盾. 看到这种潜力，主办方Dyandra Promosindo 将与印度尼西亚特许经营协会 (AFI) 和印度尼西亚许可协会 (ASENSI) 一起举办一个名为“印度尼西亚特许经营、许可和商业概念博览会和会议 (IFRA) 第 20版混合商业博览会与 2022 年第二版印度尼西亚许可博览会 (ILE)。”线下活动将于8月5日至 8日在雅加达会议中心 (JCC) 举行，而在线版本将于 2022 年 8 月 5 日至 31 日通过虚拟平台，www.ifra-virtualexpo.com。 AFI 主席 Anang Sukandar 表示：“在过去的二十年里，IFRA 已成为特许经营和许可业务行业的先驱，并为推动印尼经济做出了贡献。” ASENSI 主席 Susanty Widjaya 说：“现在正是通过这次展览来发掘印度尼西亚和海外商业潜力的正确时机。Raenita，IFRA 项目经理说“作为一个值得信赖的平台，IFRA 与 ILE 2022 相结合可以帮助特许人扩展业务，并使许可人更容易找到有前途的商机。我们将继续创新，作为在印度尼西亚推进许可和特许经营的一种承诺，”

Jul-Sep 2022

The Grand Design of Franchising Training Course

t took place online on 14th & 15th June 2022 and it was a resounding success. It was put together by seasoned franchise consultant (33 years’ experience in franchising) Sary Hamway, who founded The Franchise Trainer in 2015. With over 30 participants over two days, the course was interactive and introduced loads of rich content relating to the ‘how’s’ of developing a full business format franchise. The trainers are Albert Kong, Dr. Ljiljana Kukec, Marcel R. Portmann, Anita du Toit, and Sary Hamway. They shared their profound franchise knowledge via Zoom to a geographically dispersed audience in the Middle East region without anyone having to leave their desks. In addition to fact-filled presentations by the trainers, the course included brainstorming sessions, group discussions, case studies & real-life examples, and interactive Q&A sessions. The audience was also impressed by the interview with Nada Alawi, Founder & Creative Director of Annada Living in Art (Luxury Life-style Fashion & Accessories) from Bahrain who shared her experience in developing the Annada franchise system, with Sary’s assistance. Feedback from participants was very positive. Some of the participants’ comments include “A wonderful franchise educational experience”, “Valuable and practical franchise training”, “The course was both enjoyable and informative”, “Sary Hamway was a capable moderator with profound knowledge on franchising”, etc. With many more franchise training courses in the pipeline, The Franchise Trainer™ remains committed to helping clients achieve their professional franchise development and expansion goals regardless of their location. For more information, please email sary@thefranchisetrainer.com

特许经营大设计培训课程于2022年6月14日至15日在线举办的《特许经营大设计培训课程》取得了巨大成功。它由经验丰富的特许经营顾问 ( 拥有 3 3 年特许经营经验 ) Sary Hamway 整理而成，他于2015年创立了The Franchise Trainer。在两天内有30多名参与者,该课程是互动的，并介绍了大量与开发完整商业格式特许经营权的“方法”相关的丰富内容。培训师是爱思威特许经营顾问公司创办人江进兴Albert Kong,克罗地亚的Ljiljana Kukec 博士，美国的 Marcel R. Portmann, 南非的Anita du Toit和迪拜的 Sary Hamway。他们通过Zoom视频会议向中东地区地理上分散的观众分享了他们深厚的特许经营知识。

Jul-Sep 2022

Speciality & Fine Food Asia (SFFA) The F&B Playground. Spanning three exhibition halls, The F&B Playground featured over 700 leading brands and products, ranging from artisanal food and drinks, craft beverages, speciality coffee and tea products, to high-quality meats. Attendees could also discover innovative products from new-to-market companies, including Polobio SRL, Pour Beverages Pte Ltd, Lion City Meadery, UFisheries LLC and Baken Pte Ltd, at the Start-Up Village. 10 national pavilions were showcasing the latest and finest products from around the world, including countries such as Singapore, Australia, Belgium, Malaysia, South Africa, the United Kingdom, the United States and Uzbekistan. Exciting fringe events and activities. Through a series of panel discussions, live demonstrations and tasting opportunities, SFFA 2022 provided all visitors and exhibitors with the opportunity to exchange knowledge & insights and explore the latest trends and innovations. The Singapore National Coffee Championship (SNCC) @ SCTA was a key highlight of SFFA 2022. Staged by the Singapore Coffee Association, the SNCC comprised the National Barista Championship 2022 and Singapore National Brewers Cup 2022, with the winner heading to the Melbourne World Coffee Championships later this year.

peciality & Fine Food Asia (SFFA) – Southeast Asia’s leading trade show for artisan, gourmet and fine food and drink, as well as Restaurant, Pub & Bar Asia (RPB Asia), kicked off on 22nd June at Suntec Singapore Convention & Exhibition Centre. Running till 24 June 2022, this fourth edition of SFFA also celebrated the launch of new co-located shows – Speciality Coffee & Tea Asia (SCTA), Meat & Poultry Asia (MPA) and Food2Go to bring wide-reaching content and value to the various F&B communities. Organised by Montgomery Asia, this 5-in-1 mega show featured over 700 international products and brands and would have welcomed 5,000 attendees from 40 countries over the three-day period, with over 90% expected to attend in person. Individuals who were unable to join the event in person could network with exhibitors online via a virtual platform. Guest of Honour Ms Low Yen Ling, Minister of State for Trade and Industry; Christopher McCuin, Managing Director of Montgomery Asia; and Victor Mah, President of the Singapore Coffee Association, addressed attendees in their opening speeches. Following the opening ceremony, two Memorandums of Understanding (MOU’s) were signed between Montgomery Asia and SFFA 2022’s strategic partners.

Partnership with The Food Bank Singapore. In line with Montgomery Group’s environmental sustainability policy, SFFA has in place a special partnership with The Food Bank Singapore, Singapore’s first food bank. They bridge donors and member beneficiaries by collecting and redistributing donated food, and currently serves more than 100,000 families and over 300,000 people with all kinds of food – from fresh to cooked. On the final day of the shows, exhibitors would be able to donate excess food to support the cause. For the latest updates and announcements, visit www.speciality-asia.com. Media Contacts: Ariel Tan, Montgomery Events Asia Pte Ltd, ariel@montgomeryasia.com and Jo-Ann Teo / Glenn Tan, Blue Totem Communications (Singapore), SFFA@ bluetotem.co

新加坡国际优质食品展 Speciality & Fine Food AsiaSFFA。这场由蒙哥马利亚洲主办的五合一大型展览展示了超过700个国际产品和品牌,在三天内将迎来来自40个国家的5,000名与会者,预计将有超过90%的人亲自参加。无法亲自参加活动的个人可以通过虚拟平台在线与参展商建立联系。主宾国贸工部长刘燕玲女士;蒙哥马利亚洲区董事总经理 Christopher McCuin；新加坡咖啡协会会长Victor Mah 在开幕致辞中向会者致辞。开幕式后 , 蒙哥马利亚洲与 SFFA2022的战略合作伙伴签署了两份谅解备忘录(MOU)。

Jul-Sep 2022

Shape the World Summit 2022

hape the World Summit 2022 reconvened in-person at The Swissotel, The Stamford on June 21st, 2022. More than 150 global leaders and industry players from 12 countries gathered to share solutions and ideas on how to shape future resilience by design. The global COVID-19 pandemic has disrupted many businesses and operations. Yet, the pandemic saw many inspiring examples of resilience and how some businesses and leaders have emerged stronger from the crisis. With this in mind, global innovation-by-design firm Consulus organized this year’s summit, the theme of which is “Future Resilience by Design”. A variety of examples and solutions on how to impact a better economy in resilient ways from companies, social enterprises, infrastructure and personal development were presented. “The world has been comprehensively disrupted so resilience is important for us as individuals and organizations to comprehend and grasp the key to achieving sustainable growth. We need to understand how people, organizations and enterprises cope with disruptive scenarios and even leverage them as a springboard to rise above challenges and emerge stronger from crises. Here at the summit, we were able to learn new approaches and ways to do so together. We shared our insights from transforming companies during the pandemic and how resilience can be shaped by design,” said Stanislav Lencz, Chairman for Consulus Global Network. Consulus is the convener for Shape the World Summit (STWS), a creative thought-leadership event aimed at providing design-led strategies to inspire companies to transform their business & organizational models to shape a better world. More than 7,000 delegates have participated in STWS from around the region since 2005. The conference was launched in Singapore,& has been held in the Philippines, Vietnam, Sri Lanka, Thailand and Myanmar.

塑造世界峰会于2022年6月21日在斯坦福德瑞士酒店再次召开.来自12个国家/地区的 150多位全球领导者和行业参与者齐聚一堂,分享如何通过设计塑造未来弹性的解决方案和想法.全球COVID-19疫情扰乱了许多企业和运营.然而,这场疫情大流行见证了许多鼓舞人心的韧性例子,以及一些企业和领导者如何从危机中变得更加强大.考虑到这一点,全球设计创新公司 Consulus组织了今年的峰会,主题是“未来的弹性设计”,展示了公司,社会企业,基础设施和个人发展方面如何以有弹性的方式影响更好的经济的各种示例和解决方案. “世界已被全面打乱,因此复原力对于我们个人和组织理解和掌握实现可持续增长的关键至关重要。我们需要了解人员,组织和企业如何应对颠覆性情景,甚至将其作为跳板,克服挑战,从危机中变得更强大.在峰会上,我们能够一起学习新的方法和方法。我们分享了在疫情大流行期间转型公司的见解,以及如何通过设计塑造弹性。”Consulus全球网络主席Stanislav Lencz说。 info@consulus.com

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