October – December 2023

Chili’s first opened its doors in Dallas, Texas, in 1975. It was a one the world of casual dining. Guests were excited by the bold flavors and quality ingredients of Chili’s distinct mix of Southwest-inspired, classic American favorites.

§ Chili’s parent company, Brinker International is a publicly traded company (NYSE: EAT) and now owns and franchises more than 1,600 restaurants in 31 countries and 2 US territories.

§ Chili’s is one of the world’s leading casual dining brands in number of locations, food innovation, technology, and Guest experience. Chili’s is known for food safety, operational excellence, a fun and energetic atmosphere, and digital technology that enhances service and keeps our Guests

F L E X I B L E MODELS

Our restaurants range in size and menu offerings to drive guest traffic in your market, whether line, or foodcourt setting, and traditional or non-traditional venues, such

§ Counter Service – 80 seats

§ Reduced menu

§ 80 – 160 seats

§ Full menu

LARGE

§ 350 – 500 m2

§ 160 – 240 seats

§ Full menu

dedicated global

1 WE ARE OPERAT ORS

• 48+ years in the restaurant industry.

• Operations comes first in all we do

2 BOLD FOOD YOU CRAVE

• Core equity focus: sizzling fajitas, Big Mouth burgers, juicy chicken crispers, hand-shaken margaritas

• Our food, your way, by incorporating local tastes into Chili’s flavor DNA

3 VALUE PROPOSITION & GUEST FOCUSED TECH

• Guest facing technology, intelligence, business analytics to inform marketing/culinary direction.

• Drive frequency and draw in new Guests with a reimagined value proposition

§ REQUIREMENTS: $1,000,000 USD liquid assets, $2,500,000 USD net worth.

§ DEVELOPMENT FEE: $20,000 USD per restaurant, at signing.

§ FRANCHISE FEE: $40,000 USD per restaurant, at opening.

§ ROYALTY FEE: 4%

§ MARKETING FEE: $400 USD per month, per restaurant ($4,000 max.).

§ LOCAL ADVERTISING SPEND REQUIREMENT: 2.5%

§ INVESTMENT ESTIMATE: Starting at approx. $500K USD, global historical data.

HOW TO B E C O

NOTES:

4 LEVERAGE SCALE

• Continuous investment of hundreds of millions of dollars in food, technology, people, design, infrastructure, marketing.

• Established, worldwide supply chain

5 FLEXIBLE BUSINES MODEL

• Flexible floorplans ranging from 100 to over 400 sm

• Adaptable menu and service models responsive to local Guests’ needs

6 BEST IN CLASS SUPPORT TEAM

• Dedicated global franchise support team across all disciplines.

• Leveraged expertise of 500-person Restaurant Support Center.

1. Fee structure will vary depending on many factors, including but not limited to number of restaurants in agreement, economy, competition, opening pace.

2. Investment estimate will vary depending on many factors, including but not limited to size of restaurant, market, economy, labor, ability to source locally.

1. SUBMIT REQUEST FOR CONSIDERATION. Your team completes the form on https://www.brinker.com/franchise/global.

2. SIGN MUTUAL CONFIDENTIALITY AGREEMENT. Our team emails an MCA to be completed and submitted by you.

3 COMPLETE APPLICATION Our team emails application to be completed and submitted by you.

4. COORDINATE VISITS. Our team visits your market, and your team visits Brinker in Dallas Texas for a discovery day.

5. SIGN DEVELOPMENT AGREEMENT. Once a DA is signed, our team and yours proceed with the following steps.

6 SECURE RESTAURANT SITE Our team shares best practices in the site selection and kicks off critical path video calls.

7. DESIGN, PERMIT AND BUILD RE Our team provides design direction for your architect and kitchen designer.

8. TRAIN TEAM MEMBERS, OPEN Our team helps coordinate trainers and consults in the opening process.

Note from the Editor

NOTE FROM THE EDITOR

编辑的话

ranchise companies, once they have built a solid net work of outlets in their own countr y, will often s look k ent this is na

F

I opine that before venturing overseas, doing tons of pre-entr y homework, and evaluating the external environment of a business by breaking down the opportunities and risks into Political, Economic, Social, Technological, Environment al, and Legal factors (PESTEL) is tot ally essential.

H I h unprepared nancial position team members hologically unprepared when their intellec

Interestingl about international management pro udied a paper, “When oreign L orean B mentioned the other strategies China populated T phenomenon of w immigrants] to see xample. Their rst outlets were in California because there are many Filipinos who live there…

江进兴 Albert

Kong

Editor 编辑

But not all companies will nd it desirable to locate where immigrants from their home countr y live. There are cases in which companies deliberately avoided locating where immigrants live because they didn’t want to be associated with catering to a ‘niche-y’ ethnic group of customers or workers. Instead, they actually wanted to ser ve the broader market. Professor Hernandez’s ‘dual entr y strategy’ is quite interesting “If I am a rm and I’m considering expansion into a location that has an ethnic population, I’m going to do it if that location has a weak institutional environment weak courts, weak laws, weak propert y rights — but I will not or I will be at least much less swayed by the ethnic population in places where institutional environments are strong”

Publisher 出版

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Email电邮: info@asiawidefranchise.com.sg

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Designer 设计

Compassage Design Pte Ltd

Compassage Design Pte Ltd

Media Reps 广告代理 albert@asiawidefranchise.com.sg

Franchising is still one of the most popular ways for the expansion of business enterprises. It contributes positively to the economy. It is a good way to ameliorate the dire situation of increasing unemployment; it promotes entrepreneurship, and it promotes investment in businesses. As it becomes even more commonplace, its effects will only become more apparent.

May 2022 be a year when great breakthroughs happen for the good of all humanit y

With its proliferation, advertisements related to franchising become ubiquitous, too. But does it mean a franchise is superior to a nonfranchise? Is a franchise always lucrative? Not necessarily. Not few franchises failed even in the USA that has been in franchising for many decades… There are risks, to be sure. The point here is no one should jump into it flippantly. Only when one has a clear understanding of franchising, then he/she can unveil the secrets to its success.

Asiawide Franchise Consultants conducted a 2-hour workshop on “How to invest in the right franchise” during the third day of the FLAsia 2023 expo held at the Marina Bay Sands Expo & Convention Centre. Among other things, they shared with the audience the importance of doing a self-analysis. They shared that a good free-of-charge place to start is Australia Competition & Consumer Commission (ACCC)’s Information Statement for Prospective Franchisees. https:// www.accc.gov.au/by-industry/franchising/ franchising-free-course

This edition includes an intellectual property article on the importance of distinctiveness in trademarks, contributed by Kavinarasi Thavanendran of KASS. The article on 7-Eleven in Thailand by China Chain store and Franchise Association’s Wang HongTao is also rather enlightening.

Best wishes to one and all in their business endeavors!

Editor-In-Chief 总编辑

Albert Kong 江进兴

We welcome views and comments from our readers. Correspondence should be addressed to Editor-in-Chief at the above address.

Asia Franchise & Business Opportunities (AFBO) reserves the right to edit letters for publicaiton and also reserves the right to refuse advertising. With the publicaiton of AFBO, Aisawide Trends is not offering legal, financial or any professional advice or endorsements. Readers are encouraged to seek advice from professionals in specialized fields before acting on any information published herein. The views and opinions expressed in AFBO are those of the author(s) and do not necessarily reflect the views and opinions of Asiawide Trends.

特许经营是当今世界上最流行的企业扩张和 个人创业途径之一.它以创业、促就业，拉动 民间投资服务及消费的经营环境下显示出对 社会经济发展的贡献和价值。随着特许经营 不断普及和发展，特许经营对拉动消费、提 高服务水平，都将发挥越来越重要的作用.

Albert Kong Editor 编辑

特许企业如今已是遍地开花，关于特许加盟 店的广告也是屡见不鲜，那么，是不是特 许业就高于其它行业，一本万利呢？其实， 也不尽然，具有关数据显示,不是所有的特 许经营都会成功的。即使在特许经营最为发 达的美国，特许经营店的失败率也不是特别 低。。。其中风险不言而喻。想投入特许经 营行列之前，我们应该以一种清醒的头脑看 待它。 只有了解特许经营，我们才能寻找 出成功要素。

爱思威特许经营顾问公司Asiawide Franchise Consultants 在滨海湾金沙会 展中心举办的 FLAsia 2023 博览会第三天 期间举办了一场为期 2 小时的研讨会，主 题为“如何正确地投资特许经营权”。他 们分享了许多信息与技巧。除此之外，他 们还劝所有准加盟商查阅澳大利亚竞争与 消费者委员会 (ACCC) 的潜在特许经营 商信息声明，https://www.accc.gov.au/ by-industry/franchising/franchising-freecourse, 这是一个很好的（免费）起点。

本版包含一篇关于商标独特性重要性的 知识产权文章，由 KASS 的 Kavinarasi Thavanendran 撰写。 中国连锁经营协会 王洪涛关于泰国7-11的文章也颇有启发。 祝愿大家事业蒸蒸日上！

Satisfaction Beyond Expectation

Gong cha is a Chinese term for the act of offering the best tea to the emperor. In fact, the Gong Chinese character is in the shape of a cup. By extension, Gong cha represents teas and beverages of the highest and finest quality, fit for royalty. Today, Gong cha is dedicated to the same principle of providing premium products to its customers around the globe. Gong cha promises to inspire the human spirit and create happiness with a perfect cup of tea.

In 1996, “Gong cha” was co-founded by Mr. Huang and Mr. Wu, two good friends in Taiwan, who devoted themselves to researching how to make unique tea beverages accessible to the world. And in 2006, they established “Gong cha” brand, opening their first store in Kaohsiung City, southern Taiwan. This inaugural “Gong cha” store provided personalized and innovatively diverse delicious tea beverage services, and also marked the birthplace of the “milk foam” product. Loved by customers and spreading through word of mouth, “Gong cha” quickly became one of the most renowned providers of quality teas. From that point on, the brand’s growth flourished globally.

Thanks to the huge success it has enjoyed, Gong cha

knows the need of having a strong management team to ensure that not only are their own stores enjoying success in Taiwan, but all their franchisees around the world, too, should have that privilege. In early 2022, Danny Lee, their CEO for the Asia Pacific region, and doubling as their Head for Global Supply Chain, was head-hunted to achieve this lofty goal.

Danny, whose F&B background is super impressive, having worked for top brands like Tony Roma’s, Papa John’s, Five Guys etc., emphasized the importance of remembering the key virtues of their success, namely:

– Fresh ingredients only, be it brewing the tea freshly, or cooking the pearls (bubbles) daily, or the most basic sourcing of tea leaves from the finest tea estates in Taiwan.

–

Sacrosanct corporate values like Quality, Integrity, Respect, Empathy, and Innovation.

“In spite of the stiff competition, we are doing extremely well in Asia. We noticed that there’s a gap in the Middle East, and we are confident we can attract many customers there with our superior product offerings.” Asked for a specific number, he shared that hitting 300 stores is a realistic goal. Danny is

also bullish about the markets in the western hemisphere as the consumers are now all familiar with bubble tea. When asked about the challenges Gong cha faces, he said, “The feedback we get from our employees and franchisees tells me that there is a shortage of labour. We therefore emphasize to all of them that they themselves must roll up their sleeves to operate the business and not depend on hired employees alone.”

“On a much brighter note, let me share that Gong cha celebrated a significant milestone last month- — our 2,000th store opening! With a presence in 23 countries, Gong cha has quickly become one of the fastest-growing tea brands worldwide.”

Interested parties please contact franchiseinfo@gong-cha.com

超乎期待的滿足

这两个字在中文 来说，意味着将 最佳的茶叶敬献

给帝王。事实上，「贡」这个汉字的 形状就像个茶杯，也因此延伸出「贡 茶」代表着献给尊贵皇室最高品质、

最高雅的茶叶和饮品。时至今日， 「贡茶」秉承著这样的原则，将最优质茶品呈献给全球顾客。 「贡茶」承诺，要透过每一杯完美的茶，为人们启发精神、创造 幸福。

1996年，「贡茶」由在台湾的黄先生和吴先生两位好友共同 创立，潜心研究如何将特色茶饮能让全世界都能享用得到；直 到2006年，他们打造出「贡茶」这个品牌，率先在南台湾的 高雄市开设了第一家「贡茶」门市，提供个性化且创新多元的 美味茶饮服务，同时也是”奶盖”此一产品的创始品牌，因而 深受顾客喜爱，好评口耳相传，自此之后，「贡茶」便成为 最知名的优质茶叶供应商之一，其品牌更是在全球茁壮成长。 在迅速且成功地开拓全球市场之际，「贡茶」深知需要组建一支 更有国际观、更具有全球运筹能力的专业经营团队，以确保台湾 及全球各地的特许经营商与门市都能获得助益。因此在2022年 初，强力延揽 Danny Lee 担任贡茶亚太区CEO暨全球供应链负 责人，以实现这个崇高目标。

Danny拥有令人印象深刻的餐饮业背景，曾在Tony Roma’s、Papa John’s、Five Guys 等顶级的国际餐饮品牌 担任重要职务，Danny特别强调两大重要且关键的成功要素，包 括：

– 只选用新鲜食材，无论是新鲜冲泡的茶叶、每天现煮的珍珠 (波霸)，或是选自台湾最优质的茶园及供应商。 – 神圣的企业价值观，包括：品质、诚信、尊重、同理心和创 新。

「尽管竞争激烈，我们在亚洲表现非常出色。我们注意到中东 市场的发展机会，我们也相信我们能够以卓越的产品吸引许多 客户。」Danny对欧美洲等西半球市场也持乐观态度，因为消 费者还有很大空间来熟悉并接触珍珠奶茶这美味饮品。在谈到 「贡茶」面临的挑战时，他表示：“我们从员工和特许经营者那 里得到的反馈是劳动力短缺的问题，因此，我们强调并提醒营运 商不能完全依赖雇佣员工，要能自己动手实际运营门店业务。” “往好处看，容我分享一个重要的里程，那就是在上个月我们庆 祝了全球第2000家店的盛大开业！如今遍及23个国家地区已有 2000家「贡茶」为广大的消费者服务，成为全球增长最迅速的 茶叶品牌之一。”

欢迎加入贡茶的行列,成就幸福事业: franchiseinfo@gong-cha.com

The 18th edition of Franchising Licensing Asia (FLAsia)

MBS, Sands Expo and Convention Centre at Level 1, Hall C from 17 - 19 August 2023.

Themed “Breaking Barriers with Franchising: Paving the Way for Aspiring Entrepreneurs & Global-Ready Brands”, FLAsia 2023 featured over 100 local and international franchises from Australia, Hong Kong (China), Malaysia, Philippines, Singapore, South Korea, Taiwan (China), United States of America and Vietnam. Guest-of-Honour Low Yen Ling, Minister of State, Ministry of Culture, Community and Youth & Ministry of Trade and Industry, kicked off the festivities on day one with a welcome address and a tour of the exhibition hall. Ms. Low visited many exhibitors, some of which include Tung Lok’s Home Fiesta and AI TOMATO.

Visitors, business owners and budding entrepreneurs attending FLAsia 2023 explored franchising opportunities with F&B brands focusing on increasing operational efficiency through AI and automation; matchmaking appointments were made with specially curated brands from Taiwan; and for the first time, character licensing and merchandising opportunities by Bandai Namco Entertainment Asia and Forward Creation. Other than several panel discussions, 3 workshops were conducted on day 3.

Asiawide Franchise Consultants’ 3 senior consultants conducted a very transparent and comprehensive 2-hour workshop for close to 30 people.

FLA, FLAsia 2023 Committee and Constellar hope that all participants have found delight in the insightful conference and workshop sessions, Fresh! Brands Showcase, and the many valuable networking sessions that facilitated meaningful connections. See you at FLAsia 2024, happening on 10 – 12 September 2024!

第十八届亚洲特许经营兼授权展 (FLAsia)

第十八届亚洲特许经营兼授权展(FLAsia)于 2023年8月17日至19日重返金沙会展中心 C厅1层。

FLAsia 2023 的主题是 “通过特许经营打破障碍：为有 抱负的企业家和全球化品牌铺平道路”，吸引了来自澳大 利亚、香港（中国）、马来西亚、菲律宾、新加坡、韩 国、台湾（中国）， 美国和越南的 100 多家本地和国际 特许经营商。主宾、文化、社区和青年部兼贸工部政务部 长刘燕玲以欢迎致辞和参观展览厅拉开了第一天的庆祝 活动。刘女士参观了多家参展商，其中包括同乐家宴和 AI TOMATO.

参加 FLAsia 2023 的参观者、企业主和崭露头角的企业 家探索了与专注于通过人工智能和自动化提高运营效率的

餐饮品牌的特许经营机会。他们当中的许多人参加了与来 自台湾的特别策划的品牌的对接会。他们也第一次接触到 Bandai Namco Entertainment Asia 和 Forward Creation 的角色授权和销售机会。另外，除了第一天和第二天的 几次小组讨论外，主办方第三天还举办了3场不同课题的 研讨会。爱思威特许经营顾问公司 Asiawide Franchise Consultants 的 3 名高级顾问为近30人举办了一场非常专 业且全面的2小时<如何科学地筛选特许经营机会>研讨会。 新加坡加盟连锁协会 FLA、FLAsia 2023 委员会和 Constellar 希望所有参与者都能在富有洞察力的会议和研 讨会中大有收获；也希望Fresh！品牌展示，以及许多有价 值的社交会议，促进了有意义的联系。最后，我们在2024 年9月10至12日2024再见！

Franchise Expo MIRF 2023

Organized by the Malaysia Retail Chain Association (MRCA), the Franchise Expo Malaysia International Retail and Franchise 2023 (FE MIRF 2023), took place at KLCC over the period 7-9 July 2023.

Previously known as the Malaysia International Retail and Franchise (MIRF) exhibition, this year’s sixth edition witnessed its official rebranding to Franchise Expo Malaysia International Retail and Franchise (FE MIRF) 2023.FE MIRF 2023 featured over 420 booths and 200 retail brands from local and overseas. It aims to gather and showcase franchises’ best offerings, with the intention of exporting their products and services. It also provided services such as business matching, career matching, on-ground engagement & round-table discussions for participants & delegates to meet with potential franchisees from all

由马来西亚零售连锁协会 (MRCA) 主办的 2023 年马来西亚国际连锁加盟展 (FE MIRF 2023) 于 2023 年 7 月 7 日至 9 日在 KLCC 举行. 前身为 马来西亚国际零售与特许经营 (MIRF) 展览会，今年第六届 正式更名为马来西亚国际连锁加盟展 (FE MIRF)。FE MIRF 2023 共有超过 420 个展位和 200 个来自本地和马来西亚

的零售品牌。它旨在收集和展示特许经营商的最佳产品， 也旨在协助展商出口他们的产品和服务。 它还为参与者和 代表提供商业配对、职业匹配、实地参与和圆桌讨论等服 务，以便与来自马来西亚各地和海外的潜在加盟商会面。

The Essence Of The Brand — After Years Of Brewing

Brotzeit® is a modern German Bier Bar & Restaurant brand that stands for an authentic German dining experience with a modern, urban yet cosy setting. The brand is confident and functional. Brotzeit® outlets feature a mix of relaxed outdoor dining and warm interiors. Think oak tables and leather benches combined with straight lines and smooth surfaces.

Yet another interior feature that all outlets have in common is a signature mural, playfully illustrating the history and development of German beer culture.

GEMÜTLICH ZUSAMMEN

Delighting diners in Singapore and overseas guests since 2006, Brotzeit® is a name synonymous with authentic German cuisine and hospitality. The food is hearty and delicious, the beer is cold, and the ambience is warm and welcoming. It’s what the Germans call ‘Gemütlichkeit’. It’s not so much a place as a feeling, when everything is ‘just right’. Our teams are focused and motivated to delivery just that, every single time.

WHY BROTZEIT FRANCHISE?

A good restaurant franchise is so much more than ’just’ the brand it carries; it’s the systems and processes that have been put in place and the people behind them driving them that count.

It is the creativity and market knowledge applied to its interior design and operational setup, as well as the level of support one will experience when opening a first outlet. And finally, the ongoing support and trainings that one will enjoy to achieve sustained business success.

BECOMING A BROTZEIT FRANCHISEE

We are ever interested in expanding the Brotzeit® family by finding strong, new franchise partners with the ability and the necessary resources to develop a new territory for our brand. Our focus lies on organic and sustainable business growth by working in partnership with strategic

area developers and master franchisees able to commit to a minimum of 3 restaurant units for a start. Start-up fees and ongoing royalties kept are manageable and designed for long term growth, together.

QUALIFICATION

Next to strong business acumen, we expect you the franchisee to have a strong capital base to support both, the development of an agreed number of restaurants as well as the ongoing day-to-day operations of your Brotzeit® restaurants is crucial.

Also, in order to support daily operations and to follow through on the expansion plans, you will also need to possess strong, local market knowledge, and a robust business support network. To succeed in the market of your choosing, you will further need to have a good understanding of consumer preferences a as well as the necessary business experience to overcome challenges related to licensing/gov, labour law and procurement matters.

We consider all our Franchisees as our friends, which is why a good cultural fit with our brand and our management team is important to us.

For more information, please email gerhardl@brotzeit.co

品牌精髓 —— 历经多年酝酿

Brotzeit® 是一个现代德国酒吧和餐厅品牌，代表着正宗 的德国用餐体验以及现代、都市而舒适的环境。该品牌充 满自信且实用。 Brotzeit® 餐厅将轻松的户外用餐环境 和温馨的室内装饰融为一体。您可以想象一下橡木桌子和 皮革长凳与直线和光滑表面的结合。所有商店的另一个共 同点是标志性壁画，有趣地展示了德国啤酒文化的历史和 发展。

格米特利希·祖萨曼

自 2006 年起，Brotzeit® 就成为正宗德国美食和热情好 客的代名词，深受新加坡以及外国食客的喜爱。它的食物 丰盛可口，啤酒冰镇，气氛温馨而温馨。 这就是德国人所 说的“Gemütlichkeit”。当一切都“恰到好处”时，与其 说这是一个地方，不如说是一种感觉。我们的团队每次都 专注并积极地交付这一服务。

为什么选择 BROTZEIT 特许经营权？

一家好的餐厅特许经营权不仅仅是它所拥有的品牌.更重要 的是它已建立的系统和流程以及背后驱动它们的人员。这 是应用于室内设计和运营设置的创造力和市场知识，以及 开设第一家分店时所体验到的支持水平。

最后是加盟商将享受的持续的支持和培训，以实现持续的 商业成功。

成为 BROTZEIT 特许经营商

我们一直有兴趣通过寻找有能力和必要资源而能为我们 的品牌开发新领域的强大的新特许经营合作伙伴来扩大 Brotzeit® 家族。我们的重点是通过与战略区域开发商和 主要特许经营加盟商合作，实现有机和可持续的业务增 长，这些开发商和特许经营加盟商能够承诺至少开设 3 个 餐厅单位。启动费和持续的特许权使用费是可管理的，并 且旨在共同实现长期增长

资质

除了敏锐的商业头脑之外，我们希望加盟商拥有强大的资 本基础来支持既定数量的餐厅的发展以及 Brotzeit® 餐 厅的持续日常运营。此外，为了支持日常运营并完成扩张 计划，您还需要对本地市场有深入的了解和有结实的业务 支持网络。为了在您选择的市场取得成功，您将进一步 需 要充分了解消费者偏好以及必要的商业经验，以克服与特 许经营/政府、劳动法

和采购事务相关的挑 战。我们将所有特许 经营加盟商视为我们 的朋友，这就是为什 么与我们的品牌和管 理团队良好的文化契 合对我们来说很重要。

IP Week @ SG 2023

Taking on a different format this year, IP Week @ SG 2023 celebrated the growth of Singapore’s innovation ecosystem and recognized the various partners who had made it possible.

Afantastic lineup of Intangible Asset (IA) and Intellectual Property (IP) activities, including the WIPO-IPOS IP for Innovation Awards, AWGIPC meetings, and many more IP Week Associated Events took place over the 4-8 September period.

One of many highlights: The Intangibles Disclosure Framework (IDF) was unveiled by the Intellectual Property Office of Singapore (IPOS) and Accounting and Corporate Regulatory Authority (ACRA). The IDF provides a systematic and consistent way for enterprises to disclose and communicate their intangible assets (IA)* such as brand value, patents, or registered designs. Enterprises are also encouraged to disclose IA beyond those recognised under the accounting standards (e.g., human capital and/ or internally generated intangibles) under the voluntary framework. Ms. Indranee Rajah, Minister in the Prime Minister’s Office, Second Minister for Finance & National Development was the guest-of-honor, and she spoke at length about the new initiatives.

(A recent survey conducted by IPOS revealed that four out of five enterprises wished they had more opportunities to use their IA for business, including obtaining financing.)

* More than 90% of value from the S&P 500 is made up of intangible assets

Beyond the IDF, other initiatives were introduced on Monday to help businesses manage their intellectual property (IP). One of them is the GoBusiness IP Grow platform, which connects enterprises with a suite of service providers in the IP and intangible assets space, as well as an e-adviser tool for live and customized recommendations. Another is the IP Ready programme, where companies are paired with an IP strategist and get help with their strategy, management processes and skills building.

今年的 “知识产权周”IP Week @ SG 2023---9月4日

至8日---主办方采用了不同的形式，庆祝了新加坡 创新生态系统的发展，并表彰了使之成为可能的各 个合作伙伴。这期间举办了一系列精彩的无形资产 (IA)* 和 知识产权 (IP) 活动，包括 WIPO-IPOS 知识产权创新奖、AWGIPC 会议以及许多其他知识产权周相关活动。

众多亮点之一：新加坡知识产权局 (IPOS) 和会计与企业监管 局 (ACRA) 公布了无形资产披露框架 (IDF)。IDF 为企业提 供了一种系统且一致的方式来披露和交流其无形资产(IA)，例 如品牌价值、专利或注册设计。 IPOS还鼓励企业在自愿框架 下披露超出会计准则认可的IA（例如人力资本和/或内部产生 的无形资产）。总理公署部长兼财政部及国家发展部第二部长 英兰妮出席 “知识产权周” 晚宴，她在会上致辞时宣布及 推介无形资产披露框架。(IPOS最近进行的一项调查显示，五 分之四的企业希望有更多机会利用其IA开展业务，包括获得融 资。)

*标准普尔 500 指数 90% 以上的价值由无形资产组成

Malaysian International Food & Beverage Trade Fair 2023 (MIFB)

welcomed a record-breaking of more than 18,000 visitors over the three-day event. Held from 12th till 14th July 2023 at the Kuala Lumpur Convention Centre (KLCC), this 22nd edition of Malaysia’s leading F&B trade event brought together over 400 exhibitors from over 60 countries with a special focus on innovating solutions for a more resilient food ecosystem in the region.

Themed “Accelerating ASEAN’s Food Security and Sustainability”, MIFB 2023 empowered F&B enterprises with collaborative solutions to continue growing even in the face of challenging economic climates, particularly as rising operational costs continue to impact the industry. The exchange of industry knowledge was to facilitate a more stable and sustainable growth for the F&B trade, as well as to overcome disruptions in the global food value chain like food wastage and climate change.

Held alongside the 20th China-ASEAN Expo 2023 Roadshow (Malaysia) & Guangxi Export Fair, producers, manufacturers, and suppliers from across the world’s food map showcased their technology at MIFB. The exhibits spanned eight key segments: meat and poultry, fish and seafood, dairy, drinks, confectionery and snacks, halal food, naturally healthy foods, and packaging.

Notable guests at the opening ceremony included YB Tuan Chan Foong Hin, the Deputy Minister of Agriculture and Food Security, Malaysia, who highlighted MIFB’s role as a platform for joint industry innovation. MIFB 2024 will return to Kuala Lumpur Convention Centre, Malaysia on the 17th to 19th July 2024. To stay updated with the trade fair, please visit www.mifb.com.my.

第22届马来西亚国际食品和饮料贸易展览会成功举 办。本届 MIFB 2023吸引了来自60多个国家的400 多家展商参展。展会分设不同展区，如咖啡区、 葡萄酒与烈酒区、清真食品区、马来西亚传统美食区、最具 创新饮食及新产品区域、健康及有机食品区、饮料区、日 常食品、即食区等，以此满足来自不同国家的参展商的需 求。三天内现场参观的观众预计有18，000多名。本届展览 主题为 “加速东盟的食品安全和可持续发展”，旨在为食 品和饮料企业提供合作解决方案，以面对极具挑战性的经济 增长，尤其是不断上升的运营成本对该行业产生的影响。展 会除了提供贸易对接平台外，同时也加深了食品安全、零 食物浪费、食品生态系统合作、气候变化等全球食品供应 链的合作、食品行业创新及可持续发展方面的知识交流。马 来西亚农业部副部长陈泓缣莅临该展。下一届 MIFB 2024 日期：7月17-19日。

FRANCHISINGWA INDUSTRY AWARDS

13 SEPTEMBER 2023

‘’Recognising Outstanding Achievement ’

“The 2023 Franchising WA Industry Awards celebrate the outstanding achievements of Franchisors, Franchisees and Suppliers.”

These award winners and finalists set a new standard and are the true benchmark for Franchising in Western Australia.

Pharmacy 777 was awarded the special honour of the ‘Iron Ore’ Award on the night, which recognises outstanding achievement and symbolises the epitome of franchising in WA: and was awarded for the overall Western Australian Franchisor of the Year from across the different types of franchise systems.

Thank you to our esteemed judging panel from around the world, including Albert Kong, Founder Asiawide Franchise Consultants.

Congratula�ons to all the winner and look forward to celebra�ng your successes with you.

MARK FERNANDEZ CERTIFIED FRANCHISE EXECUTIVE CEO - FRANCHISINGWA

2023 FranchisingWA AWARD Winners

WA FRANCHISOR OF THE YEAR 2023 IRON ORE AWARD

The ‘Iron Ore’ award symbolises the epitome of franchising in Western Australia.

Winner: PHARMACY 777

WA FRANCHISOR OF THE YEAR 2023 3-10 FRANCHISEES

GUZMAN Y GOMEZ

WA FRANCHISOR OF THE YEAR 2023 10 + FRANCHISEES

PHARMACY 777

BEST EMERGING FRANCHISE SYSTEM 2023

BOBA BOBA

SUPPLIER OF THE YEAR 2023

QUEST LEGAL

WA WIF WOMEN OF THE YEAR 2023

ANGELA TRAN FRANCHISOR - BOBA BOBA

WA FIELD� BUSINESS MANAGER OF THE YEAR

RYAN POTTS, SENIOR WA AREA MANAGER - THE CHEESECAKE SHOP

BEST MULTI- UNIT FRANCHISEE

VIHAR MODI – ZAMBRERO

BEST PROPERTY & PET CARE FRANCHISE 2023

DAVE BAKER, JIM’S MOWING - BALDIVIS NORTH

BEST PRINTING, SIGNAGE & DELIVERY FRANCHISE 2023

ALLYSON RICE, ARAMEX - YOKINE

BEST AUTOMOTIVE FRANCHISE 2023

David Bevacqua, AUTOBAHN - MELVILLE

BEST FOOD & BEVERAGE FRANCHISE 2023

CHRISTINA GOSTELOW, THE CHEESECAKE SHOP - MADDINGTON

BEST FITNESS FRANCHISE 2023

TONY MERCER, ANYTIME FITNESS - MEADOW SPRINGS

BEST HEALTH AND BEAUTY FRANCHISE 2023

BIANCA FENDER, SILK LAZER CLINICS - COCKBURN

BEST CHILDREN’S SERVICES FRANCHISE 2023

MICHELLE WEBBER, SUCCESS TUTORING - CLAREMONT

Stronger Than the Rest: The Importance of Distinctiveness in Trademarks

By KASS International

Trademarks fulfil two basic functions:

(i) to identify the source of goods or services and

(ii) to differentiate similar goods or services amongst competitors. In order for a trademark to effectively carry out this “threshold requirement”, it must be distinctive.

Background

This distinctiveness requirement was recently tested in the case where Schweiger, Martin Rainer Gabriel (the Applicant) attempted to register the slogan “STRONG BY CHOICE” as a trademark under Class 25 (shorts, t-shirts, etc.). Initially, the Assistant Registrar (the Examiner) of the Intellectual Property Office of Singapore (IPOS) rejected their application, for a few reasons:

The mark is merely a tagline with clear promotional qualities. Promotional content does not signify the source of goods to the public.

The slogan has a direct and straightforward message that consumers easily understand; to sell durable and lasting goods.

Even if a similar slogan does not exist on the market, it is not enough to automatically show its distinctiveness.

The mark is able to describe and relate to the characteristics of the goods.

The Examiner believed that “STRONG BY CHOICE” was too descriptive as it directly implied the Applicant’s commitment to “providing shorts and T-shirts which are able to withstand wear”.

In response, the Applicant called for a hearing to prove the inherent distinctiveness of the mark. The hearing was presided over by an IP Adjudicator who is responsible for resolving appeals against the Examiner’s decisions.

Is the trademark distinctive?

A distinctive trademark is one that enables consumers to identify the source of the goods or services, without directly describing the characteristics of the goods or services themselves. To gauge the distinctiveness of a trademark, context is important. The IP Adjudicator was

of the view that the distinctiveness of the mark must be measured based on the goods or services provided and relevant consumers’ interpretation of it.

Hence, the IP Adjudicator found the mark to be distinctive for the following reasons:

It is highly unlikely that the average person would associate the adjective “STRONG” as an apt description for clothes. The slogan is ambiguous enough to garner some speculation and cognitive thought among consumers in order to broach its meaning.

The phrase is not common lingo in the clothing industry, and there is no indication that would lead one to believe that other traders would have plans to use it.

Even if the consumers are able to determine the characteristics of the goods based on the slogan, it would have to be “easily recognisable” and affect a “significant portion” of the consumer base.

It is important to ensure that generic or descriptive words and phrases remain free for other traders to use in the market. “STRONG BY CHOICE” – when viewed as a whole phrase and not demarcated into individual words – is neither descriptive nor generic. The IP Adjudicator accepted the Application, which was certainly the outcome the Applicant sought.

This case is a good example to entrepreneurs who choose partially descriptive or suggestive trademarks for their businesses. Such marks can be registered if the Examiner views the mark not to be “directly descriptive”. It is ultimately the discretion of the Examiner. If the trademark is coined or arbitrary, the process of seeking registration is usually less cumbersome, and less costly.

Want more insights on what makes a strong trademark?

Drop us a line at kass@kass.asia!

比其他更强： 商标独特性的重要性

经过 KASS International

商标是否具有显着性？

显着性商标是指能够使消费者识别商品或服务的来源，而不直 接描述商品或服务本身的特征的商标。 为了衡量商标的独特 性，上下文很重要。 知识产权评审员认为，商标的显着性必 须根据所提供的商品或服务以及相关消费者对其的解释来衡 量。

因此，知识产权评审员认为该商标具有显着性，原因如下： 一般人不太可能将形容词“STRONG”( 编辑翻译:强大)作为对 衣服的恰当描述。

这个口号的含糊性足以引起消费者的一些猜测和认知思考，以 了解其含义。

商标履行两个基本功能：

(i) 识别商品或服务的来源；

(ii) 区分竞争对手的类似商品或服务。为了让商标有效地履 行这一“门槛要求”，它必须具有显着性。

背景 最近，Schweiger、Martin Rainer Gabriel（申请人）试图将 口号“STRONG BY CHOICE”( 编辑翻译:选择更强大) 注册为 第 25 类商标（短裤、T 恤等）.这一案例对这一独特性要求 进行了测试。 最初，新加坡知识产权局（IPOS）助理注册官 （审查员）拒绝了他们的申请，原因如下：

该标志只是一个具有明确促销性质的口号。促销内容并不向公 众表明商品来源。

口号传达的信息直接、不偏不倚，消费者很容易理解；销售耐 用且持久的商品。

即使市场上不存在类似的口号，也不足以自动显示其独特性。

商标能够描述并关联商品的特征。

审查员认为“ STRONG BY CHOICE ”过于描述性，因为它 直接暗示了申请人“提供能够承受磨损的短裤和T恤”的承 诺。对此，申请人要求举行听证会，以证明该商标的固有显 着性。 听证会由知识产权法官主持，负责解决针对审查员 决定的上诉。

这句话在服装行业并不常见，也没有迹象表明其他贸易商会计 划使用它。

即使消费者能够根据标语确定商品的特征，它也必须“易于识 别”并影响“很大一部分”的消费者群。

重要的是要确保通用或描述性单词和短语可供其他交易者在市 场上自由使用。 “STRONG BY CHOICE”——当被视为一个完 整的短语而不是划分为单个单词时——既不是描述性的，也不 是通用的。 知识产权裁决员接受了该申请，这当然是申请人 所寻求的结果。

对于为自己的业务选择部分描述性或暗示性商标的企业家来 说，这个案例是一个很好的例子。 如果审查员认为该商标不 具有“直接描述性”，则可以注册此类商标。 最终由审查员 自行决定。如果商标是杜撰的或任意的，寻求注册的过程通常 不那么繁琐，成本也更低。

想要更多地了解如何打造强大的商标？请发送电子邮件至 kass@kass.asia 联系我们！

Communications at KASS International Sdn Bhd KASS International is an established Intellectual Property Firm which offers a one-stop solution for IP matters in Malaysia, Southeast Asia, and worldwide.

The 19th TFBO A Big Success:

The 19th Thailand Franchise & Business Opportunities (TFBO 2023),泰国加盟连锁 the only international franchise show in Thailand, ended with a huge success, registering more than 6,500 investors from 31 countries attending the 4-day show at the Bangkok International Trade & Exhibition Centre between July 13 and 16, 2023.

Organized by Kavin Intertrade Co., TFBO 2023 showcased over 150 leading franchise brands from Thailand and 10 other countries, namely Japan, Malaysia, Korea, Taiwan (R.O.C.), Singapore, USA, UK, China, and India, among others. The event presented ten franchise categories, i.e., Food & Restaurant, Coffee, Tea & Drinks, Bakery, Ice Cream & Dessert, Vending & Laundromat, Retail Shop, IT, Digital & Printing Services, Education & Training, Property Investment, OEM Manufacturer, etc.

Visitors and investors were eager to take advantage of various activities, including informative seminars led by industry experts, Franchise Business Talk sessions led by successful franchisees, and business matching sessions that attracted investor interest.

This year, the TFBO Franchise Popular Vote attracted more voters than the previous year, and the winners are:

* Franchise Food and Drink: Bake a Wish

* Franchise Service and Retail: Office-Mate Plus+

* Franchise Laundromat: Otteri Wash & Dry

* Franchise Rising Star: Naeki Sushi (Asiawide Franchise’s client)

Mr. Kavin Kittiboonya, managing director of Kavin Intertrade, the organizer, said, “TFBO 19th Edition boasted the highest number of exhibitors and the most international exhibitors since its inception. Based on show statistics, more than 50% of visitors/investors were business owners, a quarter were business professionals seeking business opportunities, and some were company CEOs, MDs, Directors and GMs seeking investment opportunities, as well as existing franchisors and franchisees. Our postshow survey indicates that the majority of exhibitors were satisfied with the quality of visitors, and almost 70% have confirmed their participation in 2024, scheduled for July 11-14, also at BITEC,” he noted.

The 19th TFBO was co-located with another three big shows: The 17th Thailand Retail, Food and Hospitality Services (TRAFS) and the 8th ASEAN Retail Show, and Pub & Bar Asia 2023, under the concept “One-Stop Hotel, Food Service, Pub & Bar, Retail & Franchise Solutions”. Staged under one roof, the four co-located shows covered 15,000 sqm. with almost 260 companies, 600 booths from ten countries.

The 20th edition will be held on July 11 – 14, 2024, in Bangkok BITEC. For more info, please contact Ms. Varintorn at varintorn.kavin@gmail.com for an early-bird offer, or visit http://thailandfranchising.com/

It’s Not You –It’s Your Goals: Knowing When to Quit

ano Tools for Leaders® — a collaboration between Wharton Executive Education and Wharton’s Center for Leadership and Change Management — are fast, effective tools that you can learn and start using in less than 15 minutes, with the potential to significantly impact your success.

Contributor: Annie Duke, corporate consultant, cofounder of The Alliance for Decision Education, former professional poker player, and best-selling author. This Nano Tool is based on Quit: The Power of Knowing When to Walk Away (Portfolio/Penguin, 2022). Duke teaches in the Wharton Executive Education program Effective Decision Making: Thinking Critically and Rationally

The Goal

Improve your decisions by setting more agile goals.

Nano Tool

Professional poker players know that continuing to play until they win — however they define that win — is often a losing strategy. Expert players abandon about 80% of their hands in the popular variant of Texas Hold’em, for example, while amateurs stick with their starting cards over half the time. Expertise and experience help the pros make a more rational decision once they see the kind of red flag that indicates it’s time to fold. In fact, socalled “optimal quitting” might be the most important skill separating great players from amateurs: without the option to abandon a hand, poker would not be a game of skill. How can we become more like those professional players

when it comes to decisions like when to sell an investment, abandon an innovation, or let an underperforming worker go? It turns out one of our most formidable obstacles is the goals we set, and how we set them. To start, the mere fact of having a goal can cause “escalation of commitment,” where you end up sticking with it even though it’s no longer the best way to achieve your desired outcome. It can be even harder to let go of a goal today because grit, the ability to stick with hard-but-worthwhile things, is celebrated, while quitting is stigmatized. Consider that when all signs point to the futility of our efforts, and we refuse to quit, grit becomes folly. The following three Action Steps can help you make — and keep — the option of quitting a viable one, paying careful attention, and recognizing those red flags that professional poker players are so good at spotting.

Action Steps

Goals often work, but they can sometimes cause us to over-commit, ignoring clear signs that the goal is no longer worth pursuing. To set goals that have a much better chance of getting you where you want to go faster, try these three techniques:

1. Set intervals to rerun the cost-benefit analysis of your goal.

After we set a goal, it becomes a fixed object, and it remains that way even as all the inputs that led to choosing that goal evolve. The conditions in the world change. Our knowledge changes. The weights we attach to the

In this Nano Tool for Leaders, former professional poker player Annie Duke shares tips on how to set more agile ...

benefits and costs change. Our preferences and values change. To achieve the things we want to achieve, we have to be responsive to those changes, which means setting specific times to reevaluate. When you set a goal, also set specific intervals for rerunning the cost-benefit analysis. Knowing what you know at the new point in time, is it still worth pursuing the goal, or should it be modified or abandoned based on the current situation?

2. Add “kill criteria” to your goal.

Poker players often apply “unlesses,” including continuing to play unless they’ve lost a certain amount of money; unless new players join the game who are significantly better than the ones who’ve left; unless they’ve played a certain number of hours; or unless they’re feeling emotional, sick, or tired. When you set a goal, create a list of kill criteria that give you the out you need to be more rational about when it’s the right time to walk away. Examples include “I’m going to keep developing this product unless I fail to hit these benchmarks within the next two months,” and “I’m going to pursue this lead unless I can’t get an executive in the room.”

3. Acknowledge incremental progress.

Flip the “pass/fail” script and stop measuring yourself solely by how far you are from the finish line. Incremental progress could be learning a valuable lesson or hitting a specific benchmark — important details that matter even if the original goal is determined not to be worth meeting. This step is especially important for leaders who evaluate people solely on whether they have achieved a goal; sending the message that you only reward getting across the finish line — at all costs — means your people will be unwilling to quit even when the situation clearly warrants it.

How Leaders Use It

McKinsey describes a technology company that used a “premortem” to think through the potential reasons a new advanced-analytics system for an aviation program they were designing might fail. After each team member shared their ideas, they discussed what could be done to mitigate the potential issues. It became clear what to look for as the project moved forward and which issues might prove too formidable to overcome. In other words, they both clarified their “kill criteria” and created a plan for overcoming other obstacles.

Whitney Johnson, CEO of Disruption Advisors, a tech-enabled talent-development company, advises celebrating early victories, no matter how small, making them meaningful rather than grandiose. Ideas include sharing a snack or meal with colleagues or simply looking in the mirror and saying, “victory.” She notes that these celebrations are “high-octane fuel for further achievement.”

职业扑克玩家

教你何时退出或者结束

2023年06⽉22⽇ 知识和经验有助于专业人士在看到是时 候放弃的明显的危险信号后做出更理性的决定。事实 上， 所谓的“最佳退出”可能是将优秀玩家与业余玩家区分开来 的最重要技能：如果没有放弃 手牌的选择，扑克就不是一 场有关技巧的游戏。 而在经济领域，决定何时出售投资、 放弃一个创新项目，或解雇表现不佳的员工时，我们如 何 才能变得更像那些职业选手？ 事实证明，最重要的障碍之 一就是我们如何设定这些目标。首先，仅仅是设定了目标 就可能 导致“承诺升级”，你可能最终会执着于这个目标本 身，即使这已不再是实现你最终目的的最 佳方式。 放弃 一个目标可能会非常困难。因为毅力，即坚持做艰难但有 价值的事情的能力，是值得赞 扬的，而放弃则是被污名化 的。 但是你仔细想一想，当所有迹象都表明我们的努力是 徒劳的，而我们仍然拒绝放弃时，勇气 就会变得愚蠢。 以 下三个行动步骤可以帮助你做出理性的决策，并一直保持 把“退出”作为一个可行选择。就 像职业扑克玩家那样，要 仔细观察，并善于发现和认知危险信号。 行动步骤 目标通 常是有效的，但有时会导致我们过度投入，忽视了那些目 标不再值得追求的明显迹 象。要想更有机会和更快地达到 终极目的，请尝试以下三种技巧： 1、分阶段重新评估达 到目标的成本效益 在我们设定了一个目标后，它就会变成 一个固定对象，即使导致我们当初选择该目标的所有 前提 条件都在演变，目标还是没变。可是环境已经在变化；我 们的认知发生了变化；收益和 成本发生了变化；我们的偏 好和价值观也在发生变化。 为了实现最初的目的，我们必 须对这些变化做出反应，这意味着要设定具体的时间段来 重新 评估。设定目标时，还要设定重新进行成本效益分析 的特定时间段。根据你在新的时间节点 上对所有参数的认 知，原有目标是否仍然值得追求？还是应该根据当前情况 进行修改或放 弃？ 2、加入“扼杀目标”的事项标准 扑克玩

家经常应用“除非……”（unlesses）这种设定条件：除非 损失了一定的钱我就不玩 了，否则才继续玩；除非新玩家 加入游戏；除非已经玩到一定的时间；除非他们感到情绪 激 动、恶心或疲惫…… 当你设定一个目标时，创建一个“ 必须达到否则结束任务”的事项标准列表，会让你在何时 离 开更加理性。例如，“如果我能在未来两个⽉内达到这 些基准，我才会继续开发这款产品”， 或者“如果我能找到 一位高管，我就会继续领导这个项目。” © Knowledge at Wharton. All rights reserved. Knowledge at Wharton is an affiliate of the Wharton School of the University of Pennsylvania. 3、承认过程中的进步也有价值 翻转“通过/ 失败”的定义，停止用和终点相比的距离来衡量自己。渐 进的进步也可以吸取宝 贵的教训或是达到特定的基准—— 即使最初的目标被确认为不值得实现，关键的细节也很 重 要。 如果你作为项目领导仅仅根据员工是否实现目标 来评估他们；或你只会奖励那些不惜一切代 价冲过终点线 的人，这意味着你的员工即使在环境已经明确表示出目标 错位的情况下也不愿 意退出。 领导者使用案例 麦肯锡描 述了一家科技公司，该公司使用“预言”方式来思考他们为 一个航空项目设计的高级 分析系统可能失败的潜在原因。 在每个团队成员分享了他们的想法后，他们讨论了可以做 些 什么来缓解潜在的问题。随着项目的推进，他们很清楚 该寻找什么，以及哪些障碍可能太难 克服。换言之，他们 都明确了自己的“扼杀标准”，并制定了克服其他障碍的计 划。 科技行业人才发展公司Disruption Advisors的CEO惠 特尼·约翰逊（Whitney Johnson）建 议，庆祝早期的胜 利，无论多么微小，都要让它们变得有意义。庆祝的方式 可以是同事们一 起分享美食或聚餐，或者只是大家对着镜 子大喊“胜利”。她认为这些庆祝活动是“取得进一 步成就 的高能量燃料。”

The first edition of Food & Drinks Malaysia by SIAL took place from 4 – 6 July 2023 at the Malaysia International Trade & Exhibition Centre (MITEC), Kuala Lumpur. The three-day trade fair attracted over 8,000 trade visitors from 46 countries, featuring 450 local and international brands from 22 countries. The exhibition area featured several international pavilions from China, India, Korea, Turkey, and local pavilions led by government agencies and business groups, such as the Ministry of Agriculture and Food Security (MAFS), Majlis Amanah Rakyat (MARA), the State Development Corporation of Selangor (PKNS), and the Malaysian Business Group (MBG). The Food Conference and the Regional Halal Forum held alongside the exhibition also provided visitors a platform to discover the latest trends and topics that are shaping the industry. Food & Drinks Malaysia 2023 by SIAL was supported by the Malaysia Convention & Exhibition Bureau (MyCEB), with Sin Chew Daily and World of Buzz as Official Media Partners, and AirAsia Ride as Official E-Hailing Partner.

第一届 SIAL 马来西亚食品及饮料展于 2023 年 7 月 4 日至 6 日在吉隆坡马来西亚国际贸易展览 中心 (MITEC) 举行。 为期三天的展会吸引了来 自 46 个国家的 8,000 多名专业观众，展示了来 自 22 个国家的 450 个本地和国际品牌。 展区 设有来自中国、印度、韩国、土耳其的多个国际 展团，以及由政府机构和商业团体牵头的当地展 团，如农业和食品安全部（MAFS）、人民议会 （MARA）、国家发展局 雪兰莪公司 (PKNS) 和 马来西亚商业集团 (MBG)。 与展会同期举行的 食品会议和区域清真论坛也为参观者提供了一个 发现塑造行业的最新趋势和主题的平台。 SIAL 举办的 2023 年马来西亚食品及饮料展得到马 来西亚会议展览局 (MyCEB) 的支持，星洲日报 和 World of Buzz 为官方媒体合作伙伴，AirAsia Ride 为官方电子召车合作伙

Next edition: 2-4 July 2024! +60 3-7931 1177 marketing@ fooddrinksmalaysia.com

http://www.fooddrinksmalaysia.com/

MARGARET MARKET transforms

Singapore’s only remaining conserved market built by The Singapore Improvement Trust into a Modern Community Marketplace

Margaret Market at Queenstown (located in the western part of Singapore) hosted close to twenty members of the press and social media influencers and KOLs on

Minister of State for Culture, Community and Youth and Minister of State for Trade and Industry, Ms. Low Yen Ling was the Guest-of-Honor.

Margaret Market is a first-of-itskind conserved Marketplace for community gathering with a selection of wholesome food, good produce and fitness and wellness services. It takes over from what used to be the former Commonwealth Avenue Wet Market & Food Centre that was built in 1956. Gazetted for conservation by the Urban Redevelopment Authority (URA), it now breathes new life as a modern community marketplace set to be the jewel of Singapore’s first satellite town of Queenstown. Within its open-space walls, Margaret Market gathers the community together with a food hangout space (e.g., eMart convenience store franchise) and trades of home-grown brands with deep local roots (e.g., coffee and toast franchise Ya Kun) and a fitness (e.g., GYMMBOXX franchise) and wellness centre. Margaret Market is curated and managed by Bethesda Medical, the master tenant and health service provider of the development. On the first Saturday of each month, there will be free health screening for the elderly. Community programmes made accessible to all walks of life are in the plans, including subsequent events themed around the farmer’s market as well as fitness programmes and arts and culture activity.

‘’We aim to build a community at Margaret Market. We support homegrown local brands and relocated old trade who take pride in what they do with great care and dedication. We want to enable a healthier lifestyle with fitness, health and mental well-being services under one roof. We envision to be a vibrant destination where residents and visitors can gather and mingle.’’

Dr Stephen Tong, founder of Margaret Market says, “We hope that the market will be able to put local brands in the spotlight by providing a platform and a voice to local brands, giving them an opportunity to showcase their unique products and services and collectively help them reach a broader audience. We also hope to create a sense of pride and identity within the community by encouraging people to support their fellow local entrepreneurs, fostering a sense of cooperation among businesses and residents. We hope that Margaret Market will be able to inspire other places and communities with similar initiatives that support and uplift local businesses.”

Food operators here include Urban Folks (jaffles, DIY acai bowls), The Homme Baker (artisanal cakes), Margie ( a swanky bistro bar / local tacos), Bowen’s Café , WaWa Lala Bee Hoon(clams in noodle soup dishes), Kou Kou Xiang Ji Tang Fan (chicken soup rice), Creamier (artisanal ice cream café), Ya Kun Kaya Toast, and Cu.Ra.Te (fresh fruit and vegetable supplier).

Within its open-space walls, Margaret Market also aims to promote healthy minds and bodies. On a monthly basis, visitors canlook forward to free health screenings, community programmes, fitness, arts and culture activities made accessible to all walks of life. The monthly free health screening by Bethesda Medical will be conducted on the first Saturday of each month starting 2 September 2023 from 8:30 AM to 10:30 AM for Singapore citizens and permanent residents aged 60 and above https://www.bethesdamedical.com.sg/free-healthscreening/

The space is now also home to a relocated old trade of Chinese medical hall, Fung Onn Medical Store, which was affected by the closing of Tanglin Halt. Fung Onn is now just a stone’s throw away from their previous location at Tanglin Halt so their customers and followers will still get to interact with them. Relocated trades are offered a subsidised rate to set up shop and resume business at Margaret Market, all in the spirit of community.

Busy bees may also stay on top of their health with Gymm Boxx, a 24-hour open space gym for working out any time of the day to fit their schedule.

Margaret Market aims to create a new identity while preserving a sense of familiarity by revitalising an old landmark for the new geenration. It is proudly curated and managed by Bethesda Medical, the master tenant and health service provider of the development. Instagram: @margaretmarketsg; Hashtag: MargaretMarketCommunity; Website: https://www.margaretmarket. com/; Address: 38 Margaret Drive, Singapore 141038

2023年8月15日，皇后镇（位于新加坡西部）的玛格 烈市场接待了近20名新闻界人士、社交媒体影响者 和意见领袖KOL。文化、社区及青年政务部长兼贸工 政务部长刘燕玲女士担任主宾。

玛格烈市场 (Margaret Market) 是首个受保护的社区聚 会市场，提供精选的健康食品、优质农产品以及健身和保 健服务。 它的前身是建于1956年的联邦大道湿巴刹和熟 食中心。被市区重建局 (URA) 公报列为保护对象，现在 它作为一个现代社区市场焕发了新的活力，将成为一颗明 珠。玛格烈市场在其开放空间围墙内将社区聚集在一起， 设有美食聚会空间（例如韩国的eMart便利店特许经营 店）和具有深厚当地根基的本土食品品牌（例如咖啡和吐 司特许经营店亚坤）以及健身中心（例如，GYMMBOXX 特许经营）和健康中心。 玛格烈市场由该开发项目的主租 户和健康服务提供商贝塞达诊所 (Bethesda Medical) 策 划和管理。 每月第一个周六，贝塞达诊所将为老年人进行 免费健康检查。 计划中还包括面向各行各业的社区活动， 包括后续以农贸市场为主题的活动以及健身项目和艺术文 化活动。

Bethesda Medical (left) and Fung Onn Medical Store (right). The clinic has GP, X-ray, obstetrics & gynaecology (O&G), dental and counselling services.

Asiawide Francise Consultants Pte Ltd

152 Beach Road Gateway East #25-01

Singapore 189721

Tel: +65 6743 2282

Wechat: xinjiapoJiangJinXing

LinkedIn: linkedin.com/in/albert-kong-b145b1

We are connected internationally... Our Strategic Partners:

Australia

George Georgiou

Britain

Iain Martin

Brazil

Paulo Mauro

Cambodia Sim Hoy

Chhoung Sim

Canada & Africa

J Perry Maisonneuve

Canada

Steve Chui

Canada

Andrae Marrocco

China (North)

Alex Xu

China (Wester n)

Eileen Lou

China (Shanghai)

Joy Gou

China (Chengdu)

Li Weishi

China (HK/Guangzhou/ Macau)

Norman Cheung

China (Hong Kong)

Karen Kwan

Croatia Dr. Ljiljana Kukec

France

Louis Malta-Bey

Finland

Veli-Pekka

Pihlainen

Greece

(1)Sotiris Yanakakis

Greece (2)Kostas

Sarris-Tzamtzis

Hungary (Budapest)

Tamas Milla

India

Srinivas Kona

Indonesia

(1)Feca Hanafi

Indonesia

(2)Nancy W idjaja

Italy

Federico Fiorentini

Japan

(1)Jun Harada

Japan

(2)Joseph H. Shima

Japan

(3) Kotaro Kohata

Korea

(1) David Kwon

Korea

(2) Simon Yoo

Lebanon

Yasser Kouatly

Lithuania

Severin Zhilinskis

Malaysia (1)Sest Nee Lim

Malaysia (2)Doris Wong

Malaysia (3)Yau Sir Leng

Mexico Ferenz Feher

Middle East (1)Sary Hamway

Middle East (2)Mukesh Viroomal

Mongolia Luvsantseren Davaadelger

Myanmar (1)Ko Myo Niang

Myanmar (2)Hannie Hay

New Zealand David McCulloch

Nigeria Oluseyi Adebayo-Olubi

Pakistan M Naeem Younas

Philippines (1)Marvin Q. Da Silva

Philippines (2)Henry Ong

Portugal (1)Jose Antonio Cavaco

Portugal (2)Ana Martins Correia

Romania Constantin Anton

Russia (1)Ekaterina Soyak

Russia (2)Vasil Gazizulin

South Africa Vera Valasis

Taiwan (1) Lin Ku Yeh

Taiwan (2)Yeoh Ewe Chean

Thailand Sethaphong Phadungpisuth

illiam LeSante

USA (2)Mark Shieh

Vietnam (1)Adrian Leong

Vietnam (2)Dau Van Huan

Vietnam (3) Felix Cheok

More strategic partners, all with high integrity in other countries, will be recruited on an ongoing basis so as to serve our customers even better.

Latin American partners since May 2019

Germany

Rolf G Kirst

Clarence Nah

clarence@asiawidefranchise.com.sg

M: 65-96227369

Benjamin Wong

ben.wong@paloe.com.sg

M: 98237403

Asiawide Franchise Consultants’ Franchising Calendar of Events

Note: All event dates and formats (physical or virtual) are subject to change due to the ongoing COVID19 situation

2023 - 4TH QUARTER

Oct 5 – 7

Oct 11-14

Oct 13-15

Oct 19-22

International Franchise Show –Autumn 2023 – Seoul, Korea. COEX Hall C.

Indonesia Licensing Expo – JIExpo Kemayoran, Indonesia

FLEI 2023 at JCC Jakarta, Indonesia

Macao Franchise Exhibition – MFE 2023. Hall D, Cotai Expo, The Venetian.

2024 – 2ND QUARTER

Oct 27-29

Nov 2-4

Franchise Asia Philippines (FAPHL 2023) @ SMX Convention Centre, Manila

Vietnam Int’l Retail & franchise (VIRF 2023) Show at SECC in HCMC

2024 – 1ST QUARTER

Apr 8-10

Apr 10-14

Apr 23-26

Apr 27-29

May 28- Jun 3

May 27-31

Licensing China. Shenzhen, China. Shenzhen World Exhibition & Convention Center.

Franchise Asia Philippines. SMX Convention Center, Manila

Food & Hotel Asia . Singapore Expo

Hong Kong Intl Licensing Show. Hong Kong Convention & Exhibition Centre.

ThaiFex Anuga Asia. IMPACT, Bangkok, Thailand.

Asia Pacific Franchise Confederation & World Franchise Council Meeting. Kuala Lumpur, Malaysia

Feb 6-10

Mar 6-8

Mar 13-15

Mar 16-18

Mar 22-25

Franchise Istanbul Expo. Tuyap Congress Center, Turkey.

Thaifex Horec Asia. IMPACT, Bangkok

Japan Franchise Show. Tokyo Big Sight, Japan

Paris Franchise Show. Paris, France. Port de Versailles.

Taipei Intl Chain & Franchise Expo (Spring Show). TWTC, Taipei.

SAVE 2023 THE DATES

May 30- Jun 1

May 31- Jun 2

Franchise Intl Malaysia. KLCC. (Conference and Business Matchmaking included)

China Franchise Expo, Beijing. China National Convention Center, Beijing. Note:

Events taking place in the 3rd and 4th quarters of 2024 will be listed in the next edition. E.g., TFBO in Bangkok, Thailand – July 11-14; and Singapore’s FLAsia 2024 Sep 12-14.

NOTE: For the latest updates, please visit https://www.asiawidefranchise.com.sg/events

Speciality Food & Drinks Asia 2023 (SFDA)

Speciality Food & Drinks Asia 2023 (SFDA) and its colocated show Food2Go opened on 26 September at Sands Expo & Convention Centre. The Opening Ceremony was graced by Guest of Honour Ms. Yeo Wan Ling, Member of Parliament for Pasir-Ris Punggol GRC and Director of NTUC U SME AND U Women and Family; Mr. Christopher McCuin, Managing Director of Montgomery Asia; and Mr. Victor Mah, President of the Singapore Coffee Association, who delivered their opening addresses. SFDA features over 240 exhibitors and brands from 16 countries.

A Memorandum of Understanding was also signed between NTUC and the Singapore Coffee Association, fostering a partnership between the two parties to create better workplaces for small- and medium-sized enterprises (SMEs) across all sectors of the coffee industry.

Exciting fringe events: With a series of panel discussions, live cooking demonstrations and food-tasting sessions, SFDA offered both attendees and exhibitors a platform to exchange knowledge and delve into the most recent advancements and trends. At the Innovation Stage, panel discussions offered invaluable business insights as industry leaders from renowned organizations such as Deliveroo, the Association of Catering Professionals Singapore, APAC Society for Cellular Agriculture, and A*STAR delved into a wide range of topics, such as partnerships in the food delivery industry; the ethics of dining reservations; the future of speciality food retail and distribution; and the path towards food security; among many others. At the Fine Food Live Stage, attendees caught new product showcases and observed culinary demonstrations by renowned chefs like

MasterChef Singapore Season 4 contestant Mandy Kee and Chef David Sim who shared unique cooking methods. Other highlights include the Big Idea Food Competition (BIFC), which saw competitors battle it out with the best innovations in alternative protein. On Day 2, 27 September, the first-ever ASEAN Butchery Competition showcased the region’s best butchers’ meat carving and presentation skills. Throughout the three days, skilled baristas competed in four categories at the Singapore National Coffee Championship. SFDA 2024 and its co-located shows will be held on 1-3 October 2024 at Sands Expo & Convention Centre.

2023年亚洲特色食品及饮料展(SFDA)

及其同期展会 Food2Go于9月

26日在金沙会展中心开

幕。开幕式由白沙榜鹅集选区国会议员兼全国职工总会 U SME AND U Women and Family 主任杨涴淩女士主持； 蒙哥马利亚洲董事总经理Christopher McCuin; 新加坡 咖啡协会主席 Victor Mah

致开幕词。它汇聚了来自16个

国家的240多家参展商和品牌。全国职工总会与新加坡咖 啡协会还签署了一份谅解备忘录，促进双方之间的合作伙 伴关系，为咖啡行业各领域的中小企业创造更好的工作场 所。激动人心的同期活动：通过一系列小组讨论、现场烹 饪演示和食品品尝会，SFDA 为与会者和参展商提供了一 个交流知识和深入研究最新进展和趋势的平台。在创新阶 段，小组讨论提供了宝贵的商业见解，来自 Deliveroo、 新加坡餐饮专业人士协会、亚太细胞农业协会和 A*STAR 等知名组织的行业领导者深入探讨了广泛的主题，例如与 食品配送行业；餐饮预订的道德规范；特色食品零售和分 销的未来； 以及实现粮食安全的道路；等等。在美食现场 舞台上，与会者观看了新产品展示，并观看了新加坡厨艺 大师第四季参赛者 Mandy Kee 和厨师 David Sim 等著名 厨师的烹饪演示，他们分享了独特的烹饪方法。其他亮点 包括大创意食品大赛 (BIFC)，参赛者们将在替代蛋白质领 域争夺最佳创新成果。第二天，首届东盟屠宰大赛展示了 该地区最好的屠夫的切肉和展示技巧。在三天的时间里， 熟练的咖啡师在新加坡全国咖啡锦标赛的四个类别中展开 角逐.SFDA 2024及其同期展会将于2024年10月1日至3日 举行

APRIL 2024

Please scan this QR code for more information:

Organiser: https://www.hktdc.com/event/hklicensingshow/en