July – September 2023

Note from the Editor

Note from the Editor-in-Chief 主编寄语

F

ranchise companies, once they have built a solid net work of outlets in their own countr y, will often st art to look at overseas markets. Because many ent is na H h unprepared position members unprepared their intellec

Interestingl international pro a “When L B the strategies populated T of immigrants] see T ma

I opine that before venturing overseas, doing tons of pre-entr y homework, and evaluating the external environment of a business by breaking down the opportunities and risks into Political, Economic, Social, Technological, Environment al, and Legal factors (PESTEL) is tot ally essential.

May 2022 be a year when great breakthroughs happen for the good of all humanit y

According to a report entitled The Value of Franchising from International Franchise Association (IFA) and Oxford Economics, franchise brands: “drive 1.8 times higher sales than comparable non-franchise establishments; provide 2.3 times as many jobs than their nonfranchise counterparts; pass their success on to employees in the form of higher wages and benefits and offering a greater opportunity for advancement.” The above can be attributed to local ownership (local franchisees) meaning that the franchisee makes the best use of their local knowledge (customs, habits, spending power, connections, etc.) and adapting (with franchisor’s permission) accordingly.

Albert Kong

Editor 编辑

根据美国国际特许经营协会 (IFA)和牛津 经济研究院题为特许经营价值的报告，特 许经营品牌公司有以下特点：“比同类非 特许经营机构的销售额高出1.8倍；提供 的就业机会是非特许经营同行的2.3倍； 以更高的工资和福利的形式将他们的成功 传递给员工，并提供更大的晋升机会。” 以上可以归功于于本地化的经营权，也就 是当地加盟商充分利用当地资源（如习 俗、习惯、消费能力、人脉等）并在特许 人的许可下进行相应的调整。

江进兴 Albert Kong

Editor 编辑

But where immigrants from their home countr y live. There are cases in which companies deliberately avoided locating where immigrants live because they didn’t want to be associated with catering to a ‘niche-y’ ethnic group of customers or workers. Instead, they actually wanted to ser ve the broader market. Professor Hernandez’s ‘dual entr y strategy’ is quite interesting “If I am a rm and I’m considering expansion into a location that has an ethnic population, I’m going to do it if that location has a weak institutional environment weak courts, weak laws, weak propert y rights — but I will not or I will be at least much less swayed by the ethnic population in places where institutional environments are strong”

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Thanks to WALI (association)and Panorama (event organizer), I once again spoke at the Franchise License Expo Indonesia. What caught my eye was the huge success of MiXue (ice cream & tea franchise from China). Andy, a young Indonesian in his twenties is their master franchisee. He said he would hit 2000 stores before the end of 2023! To me, this is just the beginning of many more brands from China wanting to expand into this region. A fabulous trend, I must say.

Whether expanding internationally or domestically, as I have repeated many times, select your franchisee (or jointventure partner, or business partner in whatever form) with extreme care. A house divided cannot stand, but a cord of three strands is not quickly broken…

感谢WALI（印尼加盟连锁许可协会） 和 Panorama（展览会公司）给我再次在 印度尼西亚特许经营许可博览会2023上发 言的机会。我注意到，来自中国的特许经 营品牌蜜雪冰城在印尼的巨大成功。二十 多岁的年轻印尼人安迪是他们的区域加盟 商。他说，要在2023年底前冲击2000家门 店！对我来说，这只是更多中国品牌想要 进军该地区的开始。棒极了！ 最后，无论是国际扩张还是国内扩张，正 如我多次重复的那样，选择您的加盟商 （或合资伙伴，或任何形式的商业伙伴） 都要格外小心。分家立不住，三股绳不速 断...

Editor-In-Chief 总编辑

Albert Kong 江进兴

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Asia Franchise & Business Opportunities (AFBO) reserves the right to edit letters for publicaiton and also reserves the right to refuse advertising. With the publicaiton of AFBO, Aisawide Trends is not offering legal, financial or any professional advice or endorsements. Readers are encouraged to seek advice from professionals in specialized fields before acting on any information published herein. The views and opinions expressed in AFBO are those of the author(s) and do not necessarily reflect the views and opinions of Asiawide Trends.

Now everyone can enjoy

When TungLok Group first launched its ready-toeat Home Fiesta brand of frozen food products 3 years ago, many consumers were sceptical. Afterall, the highly-reputable Singapore-grown business, which was established in 1984, has been known to specialise in premium Chinese cuisine, operating more than 30 restaurants across 5 countries. Venturing into the ready-toeat business did not seem to befit the profile of an F&B group which has been awarded, over a span of four decades, multiple local and international awards in recognition of its team of masterchefs, cuisine innovation and creative restaurant concepts.

“Home Fiesta was set up under our manufacturing arm, which is another business unit of TungLok Group,” said Tjioe Ka-In, Executive Director of TungLok Group who spearheads the operations of Home Fiesta. “Our restaurant business remains separate. Home Fiesta leverages upon our experience and expertise to offer restaurant-quality food that can be enjoyed anywhere and at any time. Most of our products are dishes which require long hours of preparation and cooking, which can be tedious and timeconsuming when done at home. With our Home Fiesta products, consumers who appreciate gourmet cuisine can now have these dishes at the snap of their fingers.”

Indeed, Chinese cooking can be quite daunting, especially to the younger generation. Age-old, time-tested recipes are even harder to replicate at home. “I love Chinese food. But when I cook a meal at home, it’s never Chinese, because it is a lot of work and takes up too much time,” says Amanda Liman, Business Development Manager of

Home Fiesta and Ka-In’s only daughter who joined the company 2 years ago after graduating from university. “Now, when I crave for Chinese food at home, there’s always Home Fiesta in the freezer. It is also very easy to whip up a feast. I have done that at home for my friends during gatherings in less than an hour and even I am impressed with myself,” she quipped with a big smile. There is no doubt over the quality of Home Fiesta products when you realise how the dishes are developed. There are currently 65 products, each one created by the Group’s team of executive chefs through friendly in-house competitions. Shortlisted ones then undergo several rounds of taste-tests to make sure that they are similar to restaurant standards, before finally making the cut. No preservatives are added. After cooking, the dishes undergo a blast-freeze process at a temperature of -30˚C to ensure that the freshness of the dishes are retained. “We have to provide quality assurance in our products. What we serve must be what our friends, ourselves and our families would want to eat,” Amanda insisted.

While Home Fiesta products is currently available only in TungLok restaurants and on online platforms such as NTUC Marketplace, Shopee, Lazada, Redmart and Qoo10, the Group will soon be opening its first brick and mortar store this August. To drive home the point that the Home Fiesta concept is a very adaptable and versatile one, Amanda shared an artist’s impression of their pilot outlet at Ang Mo Kio Hub, which takes up just 925 square feet. “As you can see, this outlet can be easily replicated. The

restaurant food at home

start-up costs are kept low, it is manpower-lean and is not chef-dependent. These are important considerations for franchisees and restaurateurs. We currently have over 60 products and are continuing to develop more, so that our franchisees will be able to offer a restaurant experience simply by heating up the products. If franchisees wish to incorporate their own products into the concept, they are welcome to do so alongside our offerings, subject to the standards that we have set in place. We believe in fostering creativity and flexibility, allowing franchisees to blend their unique products with ours to create a distinct culinary concept that resonates with their own target markets.”

Besides franchising opportunities, Home Fiesta is also built to be a solution-provider for restaurateurs, in the face of the current manpower crunch and increasing costs. Using Home Fiesta products means that business owners can now hire fewer staff while increasing kitchen productivity and efficiency at the same time with the easyto-prepare dishes.

Next up in the plans for Home Fiesta is international expansion. Ka-In elaborates, “With frozen food products, we must comply with the import laws and other related regulations of the countries that we consider venturing into. This is where we have to very carefully identify the right business partner (franchisee, licensee or distributor).”

For now, the dynamic mother-and-daughter duo is constantly working out ways to combat several challenges in their export plans, which include keeping the costs of goods at an affordable level. “Offering restaurant-quality dishes using premium ingredients naturally comes at a cost and this cannot be compromised. Another significant cost-contributor in overseas expansion is in obtaining the necessary license documents and undergoing laboratory tests. These can add up to a substantial financial investment, not to mention the man-hours that we have

to put in. In view of these, we have to constantly finetune several aspects of our operations flow to balance out the costs,” Ka-In explained. She added that her initial focus will be on neighbouring countries in Southeast Asia as it will be easier for her and her team to support their business partners due to location proximity and also a stronger alignment of consumer taste profile.

Having said that, Ka In expresses that she remains open to evaluating the potential for licensing Home Fiesta products and markets in the West and other regions where there is a growing demand for diverse food experiences.

When asked what traits and qualities Home Fiesta seeks in a prospective franchisee or licensee, Ka-In emphasized, “We believe very strongly in having the passion for food if you are in the food business. That is a must, followed by a genuine commitment to make the brand successful in their respective markets. We value individuals who possess a strong work ethic and a never-say-die spirit. We are also open to companies who believe in a win-win business relationship and will dedicate the right resources to make Home Fiesta a success in their portfolio of businesses.”

From offering gourmet food to families at home and convenience to individuals, to providing solutions to business owners and enabling potential partners to start their own franchise business, Home Fiesta has certainly struck a right chord with many. As Ka-In and her young daughter put it, ready-to-heat frozen food is here to stay as people get busier and have less time to prepare good meals at home. Home Fiesta products will come in handy to cater to their needs. Home Fiesta’s vision is to continuously create innovative, healthy, and tasty food and to evolve with the times. With Amanda as a key team member of the team, it is certain that Home Fiesta and TungLok will continue to generate new ideas that will remain relevant to the younger and future generation of consumers.

现在每个人都可以在家享用餐厅美食

年前，当同乐餐饮集团首次推出其即热家宴Home Fiesta冷冻食品品牌时，许多消费者持怀疑态度。毕 竟，这家成立于 1984 年、久负盛名的新加坡本土企业

以专注于优质中餐而闻名，在 5 个国家/地区经营着 30 多家餐 厅。进军即热业务似乎并不符合同乐餐饮集团的形象，并且该集

团在过去四十年中频繁荣获多项本地和国际奖项，以表彰其主厨 团队、美食创新和创意餐厅概念。

“家宴Home Fiesta 隶属于我们的制造业部门，这是同乐集团的 另一个业务部门，”负责家宴 Home Fiesta 运营的 集团执行董事周 家茵说。 “我们的餐厅业务保持独立。 家宴Home Fiesta 利用我 们集团多年累积的经验和专业知识，提供广大民众可随时随地享 用的餐厅级美食。我们的大部分产品都是通常需要长时间准备和 烹饪的菜肴，在家完成这些过程既乏味又耗时。借助我们的家宴 Home Fiesta 产品，喜欢美食的消费者现在可以轻而易举地享用 这些菜肴。”

确实，中国烹饪可能会让人望而生畏，尤其是对年轻一代而 言。古老的、经过时间考验的食谱更难在家里复制。“我喜欢中国 菜。但是当我在家做饭时，它从来都不是中国菜，因为这需要很多 工作并且占用太多时间，” 家宴Home Fiesta 的业务发展经理 李恩 说。她是家茵的独生女，两年前大学毕业后她加入公司。“现在， 当我想在家里吃中国菜时，冰箱里总是有家宴Home Fiesta一系列 餐品。如今举办一场盛宴也很容易，不到一个小时就能呈献许多丰 盛的菜肴，甚至连我自己都觉得很了不起，”她笑着打趣道。

当您了解菜肴的开发过程时，您就会发现为什么家宴Home Fiesta的产品质量如此优良。目前有 65 种产品，每一种产品都是 由集团的总厨团队通过内部友好竞赛创造的。然后，入围名单将 经过几轮口味测试，以确保它们与餐厅标准相似，然后才能最终 入选。家宴食品不添加防腐剂。烹调后的菜肴会在摄氏零下30度 的低温下进行速冻处理，以确保菜肴的新鲜度得以保留。“我们必 须为我们的产品提供质量保证。我们提供的必须是我们的朋友、 我们自己和我们的家人想吃的，” 李恩坚持说。

虽然家宴 Home Fiesta 产品目前仅在同乐餐厅和 NTUC Marketplace、Shopee、Lazada、RedMart 和 Qoo10 等在线平台 上有售，但该集团将于今年八月开设第一家实体店。为了强调家 宴 Home Fiesta 概念是一个适应性强且用途广泛的概念，李恩分 享了一张他们在宏茂桥住宅区 Ang-Mo-Kio Hub 试点门店的效果 图。该门店仅占 925 平方英尺。 “如您所见，这种门店很容易复 制，启动成本保持在较低水平，它是精益人力且不依赖厨师。这 些是加盟商和餐馆老板的重要考虑因素。我们目前拥有 60 多种产 品，并且还在继续开发更多产品，以便我们的加盟商只需加热产 品即可提供餐厅体验。如果加盟商希望将他们自己的产品融入到

这个概念中，欢迎他们与我们合作，但要遵守我们制定的标准。 我们相信培养创造力和灵活性，让加盟商能够将他们独特的产品 与我们的产品融合在一起，创造出与他们自己的目标市场产生共 鸣的独特理念。”

除了特许经营机会外，家宴Home Fiesta还可帮助餐馆老板们 解决问题，以应对当前人力紧缩和成本增加的情况。使用家宴 Home Fiesta 产品意味着企业主现在可以雇用更少的员工，同时 通过易于准备的菜肴提高厨房生产力和效率。

家宴Home Fiesta 计划的下一步是国际扩张。家茵解释说，“对 于冷冻食品，我们必须遵守我们考虑进军的国家/地区的进口法律 和其他相关法规。这是我们必须非常仔细地确定合适的业务合作 伙伴（加盟商、或分销商）的地方。”

目前，这对充满活力的母女一直在想方设法应对出口计划中 的多项挑战，其中包括将商品成本保持在可承受的水平。“使用优 质食材提供餐厅品质的菜肴自然是要付出代价的，这是不能妥协 的。海外扩张的另一个重要成本来源是获得必要的许可文件和进 行实验室测试。这些加起来可能是一笔可观的财务投资，更不用 说我们必须投入的工时了。鉴于这些，我们必须不断微调运营流 程的几个方面以平衡成本，”家茵在解释。她补充说，她最初的 重点将放在东南亚的邻国，因为由于地理位置接近以及消费者口 味特征更加相似，她和她的团队将更容易支持他们的业务合作伙 伴。话虽如此，家茵表示，她仍然愿意评估在西方和其他对多样 化美食体验的需求不断增长的地区，授权当地的合作伙伴开发家 宴Home Fiesta 产品的市场潜力。

当被问及家宴 Home Fiesta 希望潜在的加盟商或被许可人具备 哪些特质和品质时，家茵强调说：“我们坚信，如果您从事食品行 业，就必须对食品充满热忱。这是必须的，其次是真诚的承诺， 使品牌在各自的市场取得成功。我们重视具有强烈职业道德和永 不言败精神的个人。我们也对相信双赢业务关系的公司开放， 并将投入合适的资源，使家宴 Home Fiesta 在其业务组合中取得 成功。”

从为家庭提供美食和为个人提供便利，到为餐饮企业提供解决 方案并使潜在合作伙伴能够开展自己的特许经营业务，家宴Home Fiesta 无疑与许多人建立了良好的关系。正如家茵和李恩所说， 随着人们越来越繁忙，在家准备好饭菜的时间越来越少，即食冷 冻食品，如家宴 Home Fiesta 产品将派上用场，以满足他们的 需求。家宴 Home Fiesta 的愿景是不断创造创新、健康、美味的 食物，并与时俱进。有了李恩作为团队的主要成员，家宴Home Fiesta 和同乐肯定会继续发展并与年轻一代和未来的消费者保持 相关性。

欲知详情，请联系 amandaliman@tunglok.com

IP and Franchising

Franchising and licensing deals can be a great way for businesses to expand and enter new markets, but they also come with their own set of risks and challenges, particularly from an intellectual property (“IP”) perspective. In this article, we will explore five ways that franchising and licensing deals can potentially go wrong from an IP perspective, and how businesses can mitigate these risks.

1. Failure to adequately protect IP rights

From a franchisor’s point of view, one of the most significant risks in cross-border franchising and licensing deals is the failure to adequately protect IP rights. An important principle to bear in mind is that IP rights are territorial in nature. When a business licenses its IP as part of a franchise arrangement, it is essential to ensure that the IP is adequately protected in the relevant jurisdictions. Failure to do so can result in the loss of valuable IP assets, as well as damage to your business’ reputation and goodwill.

One example involved a company, Jumping Clay Corporation, that had registered trademarks in multiple countries, but not in Thailand, where it had entered into a franchise agreement with the defendant, Hands On Co Ltd. During the term of the agreement, the franchisee filed and registered these marks. Upon receiving notification of the registration, the defendant sought to terminate the franchise agreement to pursue its own business by exploiting the newly registered trademarks. Jumping Clay Corporation was able to take legal action to seek a revocation of the trademarks on the grounds that Hands On Co Ltd had registered the marks in bad faith.

However, to avoid this legal risk and the business disruption associated with any legal action, businesses should conduct thorough due diligence before entering

into a franchising or licensing deal, including researching the relevant IP laws in the relevant jurisdictions, obtaining appropriate registrations, and putting in place comprehensive IP protection and enforcement strategies.

2. Ensuring that IP rights are validly and adequately granted

Second, a lack of clarity in the franchise or license agreement can also result in significant risks and challenges from an IP perspective. When entering into a franchising or licensing deal, it is essential to ensure that the terms of the agreement are clear and unambiguous, particularly with respect to the use and protection of IP.

In a recent dispute between Swedish clothes retailer H&M and Justin Bieber, Bieber had broadcasted to 270 million of his Instagram followers not to purchase H&M clothing that featured his likeness, lyrics and branding as it was on sale without his approval. Although H&M later confirmed that it had the right contracts in place and had followed all the proper approval procedures for the designs, the damage had already been done and H&M had to remove the products from sale.

This highlights the importance of putting in place clear approval procedures and ensuring that the scope of IP rights being granted is clearly defined to avoid unwanted claims of trademark or copyright infringement by the franchisor or licensor. To mitigate this risk, businesses should work with experienced IP lawyers to draft clear and comprehensive franchise or license agreements that address all relevant IP issues, including ownership, use, protection, and enforcement of IP rights.

3. Conducting due diligence

Third, while seemingly straightforward and common sense, it is imperative to ensure that the party you are

Principal, IP Tech at Baker & McKenzie Wong & Leow

dealing with owns the IP right. Because of the potential for split ownership of an IP right, companies should carry out due diligence to ensure that they are dealing with a company that owns (and not merely uses) the particular IP right sought after.

One key example occurred in 1998 when Volkswagen sought to buy Rolls-Royce Motors. However, Volkswagen ended up losing the Rolls-Royce brand to BMW even though Volkswagen had paid close to £430 million for the brand. Volkswagen had bought all the designs, nameplates, administrative headquarters and trademarks to the Spirit of Ecstasy and Rolls-Royce grille shape from Vickers PLC but importantly, failed to buy the right to use the Rolls-Royce logo. Instead, BMW had acquired a licence for the right to use the Rolls-Royce logo from RollsRoyce Plc, resulting in a costly misjudgment that took 5 years to resolve.

4. Issues in relation to confidential information

Confidential information is a critical aspect of franchising and licensing agreements, as the franchisor or licensor often shares proprietary and valuable information with the franchisee or licensee. Such information may include: (a) recipes and formulas; (b) methods of doing business; (c) strategic business plans; (d) customer lists and information; and (e) promotional campaigns. It is imperative that franchisors and licensors take steps to protect their confidential information.

In Frosty Bites Distribution, LLC v Dippin’ Dots, Inc. NO. 3-01-CV-1532-M (May 2003), the defendant franchisor had offered its retail dealers to become its franchisees. However, eight of these dealers who declined this offer subsequently established a competing product called frosty bites while still under contract with the franchisor. Upon terminating their franchising agreement, the franchisor brought an action against their formal franchisees on the grounds that they had provided their business partners with confidential information belonging to the franchisor. However, a summary judgment was granted on the grounds that the information was not confidential information. This was because among others reasons, even though there were confidentiality agreements in place, there was no clear identification of what constituted confidential information or trade secrets. Further, there was evidence of the alleged trade secret information being disclosed to the public prior to the signing of the confidentiality agreements, causing these information to lose their quality of confidence.

As such, licensors and franchisors should take note of the following. First, the importance of having clear definitions. Given that parties may have different understandings of what constitutes confidential information, it is important to have a clear definition of confidential information in the agreement. Second, it is important to put in place proper contractual safeguards. This is because the franchisee or licensee may fail to take proper safeguards to protect confidential information, which can lead to its unauthorized disclosure or use. To mitigate this, the agreement should include provisions requiring the franchisee or licensee to

take reasonable steps to protect the confidential information.

5. Being discerning of your potential franchisee or licensee

An issue of quality control is imperative for franchisors and licensors alike to consider, particularly those in the premium / luxury sector. If a trademark is licensed to anyone indiscriminately, there may be a risk that the trademark is applied to products of poor quality that consequently damage the brand and value of the trademark (or in the parlance of trademark law, a dilution or tarnishing of the brand).

A stark reminder of this is the original ‘Licensing King’, Pierre Cardin. Pierre Cardin used to be a designer brand in men’s suits. Pierre Cardin however later began licensing out his brand worldwide, which arguably caused a devaluation of the brand. At its peak, the brand had 904 licenses worldwide for products ranging from alarm clocks to cassette tapes and frying pans. In 2011, when Pierre Cardin wanted to sell his business for EUR 1 billion, many commentators, including the Wall Street Journal commented that a more accurate valuation would be EUR 200,000.

Therefore, while an aggressive growth strategy has much to applaud, it pays to be discerning of who your licensee and franchisees are. An overly aggressive approach to growth may instead have an adverse impact on your brand integrity, if proper due diligence and background checks on potential licensees or franchisees are not done.

As an added measure, it is also important to set detailed quality standards in your licensing and franchising agreements. Any failure to meet such quality standards may provide grounds to terminate the licensing or franchising arrangement. This contractual mechanism allows the franchisor or licensor the ability to control how the brand is being used and ensure that products and services offered do not inadvertently cause harm to the brand reputation.

6. Concluding thoughts

In conclusion, franchising and licensing deals can be a powerful tool for businesses to expand and enter new markets, but they also come with significant risks and challenges, particularly from an IP perspective. By taking steps to adequately protect, enforce, and clarify their IP rights, businesses can mitigate these risks and ensure the success of their franchising or licensing deals.

7. Practical tips to consider

Here are 10 tips for you to consider before entering into a licensing or franchising agreement.

a) Conduct thorough due diligence: Before entering into any franchising or licensing agreement, businesses should conduct thorough due diligence to identify potential IP risks and challenges.

b) Identify and protect your IP assets: Identify and protect your IP assets, including trademarks, patents, copyrights, and trade secrets, before entering into any franchising or licensing agreement.

c) Use clear and specific agreements: Use clear and specific franchise or license agreements that clearly set out the terms and scope of the arrangement, including the IP rights being licensed or franchised.

d) Address IP ownership: Address the ownership of any IP created or used during the franchising or licensing agreement and ensure that the rights to that IP are clearly defined.

e) Conduct IP searches and clearances: Conduct thorough IP searches and clearances to identify potential infringements or conflicts with third-party IP before using or creating new IP.

f) Monitor and enforce IP rights: Have the necessary resources and expertise to monitor and enforce IP rights effectively, including the ability to take legal action if necessary.

g) Ensure compliance with IP laws: Ensure that all parties involved in the franchising or licensing agreement comply with relevant IP laws and regulations.

h) Address use of IP post-termination: Address the use of licensed or franchised IP post-termination, including any obligations to cease use and any potential restrictions on future use.

i) Protect confidential information: Address the protection of confidential information, such as trade secrets, and include appropriate provisions in the agreement to protect that information.

j) Seek legal advice: Seek legal advice to ensure that the franchise or license agreement is properly structured and adequately addresses all IP related issues, risks and challenges.

特许经营和许可交易可能是企业拓展和进入新市场的好方 法，但它们也伴随着自身的一系列风险和挑战，尤其是从 知识产权的角度来看。在本文中，我们将从知识产权的角 度探讨特许经营和许可交易可能出错的五种方式，以及企 业该如何减轻这些风险。

1. 未能充分保护知识产权 从特许人的角度来看，跨境特许经营和许可交易中最重要 的风险之一是未能充分保护知识产权。要牢记的一个重要 原则是知识产权具有地域性。当企业将其知识产权许可作 为特许经营安排的一部分时，必须确保知识产权在相关司 法管辖区得到充分保护。如果不这样做，可能会导致宝贵 的知识产权资产损失，并损害您的企业声誉和商誉。 一个例子涉及一家名为 Jumping Clay Corporation 的公司。该公司在多个国家注册了商标，但未在与被告 Hands On Co Ltd 签订特许经营协议的泰国注册商标。在 协议期限内，被特许人提交了并注册了这些商标。在收到 注册通知后，被告寻求终止特许经营协议，以利用新注册 的商标开展自己的业务。 Jumping Clay Corporation 能 够以 Hands On Co Ltd 恶意注册商标为由采取法律行动 寻求撤销商标。

然而，为避免这种法律风险和与任何法律行动相关的 业务中断，企业在进行特许经营或许可交易之前应进行彻 底的尽职调查，包括研究相关司法管辖区的相关知识产权 法，获得适当的注册，并制定全面的知识产权保护和执法 战略。

2. 确保知识产权得到充分和有效的授予

其次，从知识产权的角度来看，特许经营或许可协议不明 确也会带来重大风险和挑战。在签订特许经营或许可协 议时，必须确保协议条款清晰明确，尤其是在知识产 权的使用和保护方面。

在瑞典服装零售商 H&M 和贾斯汀比伯最近的争 议中，比伯在Instagram发帖呼吁他的 2.7 亿粉 丝不要购买带有他的肖像、歌词和品牌标识的 H&M 服装。因为这些服装未经他的同意就在销 售。尽管 H&M 后来确认其签订了正确的合同 并遵循了所有适当的设计批准程序，但损坏已 经造成，H&M 不得不将产品下架。

这凸显了制定明确的审批程序并确保明确界定 所授予的知识产权范围的重要性，以避免特许人 或许可人提出不必要的商标或版权侵权索赔。为

减轻这种风险，企业应与经验丰富的知识产权律师合作， 起草明确而全面的特许经营或许可协议，解决所有相关的 知识产权问题，包括知识产权的所有权、使用、保护和执 法。

3. 进行尽职调查

第三，虽然看似简单和常识，但必须确保与您打交道的一 方拥有知识产权。由于知识产权权利的所有权可能发生分 割，公司应进行尽职调查，以确保他们正在与拥有（而不 仅仅是使用）所寻求的特定知识产权权利的公司打交道。

一个重要的例子发生在 1998 年，当时大众汽车试图收 购劳斯莱斯汽车公司。然而，尽管大众汽车为该品牌支付 了近4.3 亿英镑，但大众最终还是将劳斯莱斯品牌让给了宝 马。大众汽车从维克斯公司购买了Spirit of Ecstasy和劳斯 莱斯格栅形状的所有设计、铭牌、行政总部和商标，但重 要的是，它没有购买劳斯莱斯标志的使用权。相反，宝马 从劳斯莱斯控股获得了使用劳斯莱斯标志的许可，造成了 一个花了 5 年时间才解决的代价高昂的错误判断。

4. 与机密信息有关的问题 机密信息是特许经营和许可协议的一个重要方面，因为特 许人或许可人经常与特许经营人或被许可人共享专有和有 价值的信息。此类信息可能包括： (a) 食谱和配方； (b) 做生意的方法； (c) 战略业务计划； (d) 客户名单和信

息； (e) 促销活动。特许人和许可人必须采取措施保护他 们的机密信息。

在Frosty Bites Distribution， LLCv.Dippin' Dots， Inc 3-01-CV-1532-M（2003 年 5 月）官司里，被告特许人

已提议其零售经销商成为其特许经营商。然而，其中八家 经销商在拒绝了这一提议后，在与特许人签订合同的情况 下，开发了一种名为 frosty bites 的竞争产品。在终止特许 经营协议后，特许人以其向商业伙伴提供属于特许人的机 密信息为由对其正式加盟商提起诉讼。但是，由于该信息 不是机密信息，只作出了简易判决。这是因为除其他原因 外，即使有保密协议，也没有明确界定什么构成机密信息 或商业秘密。此外，有证据表明，涉嫌商业秘密的信息在 签署保密协议之前就已向公众披露，导致这些信息失去了 可信度。

因此，许可人和特许人应注意以下事项。首先，明确定 义的重要性。鉴于各方可能对什么构成机密信息有不同的 理解，因此在协议中对机密信息进行明确定义非常重要。 其次，制定适当的合同保障措施很重要。这是因为特许经 营商或被许可人可能未能采取适当的保护措施来保护机密 信息，这可能导致未经授权的披露或使用。为减轻这种情 况，协议应包括要求特许经营商或被许可人采取合理措施 来保护机密信息的条款。

5. 辨别您的潜在加盟商或被许可人 质量控制问题是特许人和许可人都必须考虑的问题，尤其 是那些在高端/奢侈品行业的。如果商标被不加区别地许可 给任何人，则可能存在将商标应用于质量低劣的产品的风

险，从而损害商标的品牌和价值（或者用商标法的话说， 品牌的淡化或玷污)。

最鲜明的提醒是最初的“授权之王”皮尔·卡丹。皮尔 卡丹曾经是男士西装的设计师品牌。然而，皮尔卡丹后来

开始在全球范围内授权他的品牌，这可能导致品牌贬值。 在鼎盛时期，该品牌在全球范围内拥有 904 个许可，产品 范围从闹钟到盒式磁带和煎锅。 2011年，当皮尔卡丹想以 10亿欧元的价格出售他的业务时，包括《华尔街日报》在 内的许多评论员评论说，更准确的估值应该是20万欧元。 因此，虽然积极的增长战略值得称赞，但辨别谁是您的 被许可人和特许经营人是值得的。如果未对潜在的被许可 人或特许经营人进行适当的尽职调查和背景调查，过于激 进的增长方式可能会对您的品牌诚信产生不利影响。 作为一项附加措施，在您的许可和特许经营协议中设定 详细的质量标准也很重要。任何不符合此类质量标准的行 为都可能成为终止许可或特许经营安排的理由。这种合同 机制使特许人或许可人能够控制品牌的使用方式，并确保 所提供的产品和服务不会无意中损害品牌声誉。

6. 结语

总之，特许经营和许可交易可以成为企业拓展和进入新市 场的有力工具，但它们也伴随着巨大的风险和挑战，尤其 是从知识产权的角度来看。通过采取措施充分保护、执行 和澄清其知识产权，企业可以减轻这些风险并确保其特许 经营或许可交易的成功。

7. 需要考虑的实用技 在签订许可或特许经营协议之前，您可以考虑以下 10 条 提示。

a) 进行彻底的尽职调查：在签订任何特许经营或许可协议 之前，企业应进行彻底的尽职调查，以识别潜在的知识 产权风险和挑战。

b) 识别并保护您的知识产权资产：在签订任何特许经营或 许可协议之前，识别并保护您的知识产权资产，包括商 标、专利、版权和商业秘密。

c) 使用明确和具体的协议：使用明确和具体的特许经营或 许可协议，明确规定安排的条款和范围，包括被许可或 特许经营的知识产权。

d) 解决知识产权 所有权问题：解决在特许经营或许可协 议期间创建或使用的任何知识产权的所有权问题，并确 保明确定义该知识产权 的权利。

e) 进行知识产权搜索和许可：在使用或创建新知识产权之 前，进行彻底的知识产权搜索和许可，以识别潜在的侵 权或与第三方知识产权的冲突。

f) 监督和执行知识产权：拥有必要的资源和专业知识来有 效地监督和执行知识产权，包括在必要时采取法律行动 的能力。

g) 确保遵守知识产权法律：确保参与特许经营或许可协议 的所有各方遵守相关的知识产权法律和法规。

h) 处理终止后知识产权 的使用：处理许可或特许 终止后 知识产权的使用，包括停止使用的任何义务和对未来使 用的任何潜在限制。

i) 保护机密信息：解决商业秘密等机密信息的保护问题， 并在协议中包含保护该信息的适当条款。

j) 寻求法律建议：寻求法律建议，以确保特许经营或许可 协议结构合理，并充分解决所有与知识产权相关的问 题、风险和挑战。

Message from Guest of Honour Ms Low Yen Ling

Minister of State for the Ministry of Trade and Industry (MTI), and Ministry of Culture, Community and Youth (MCCY)

Iam pleased to join you at the 18th Franchising & Licensing Asia (FLAsia) show. FLAsia 2023 serves as a key annual event for businesses to network and establish new partnerships and collaborations. Over the years, FLAsia has grown in scale and reputation to become a premier show in the region. This year, the number of international pavilions has doubled, compared to 2022, and we look forward to a new pavilion on licensing.

Internationalisation is a vital growth strategy for companies, and franchising and licensing continue to be an important way for businesses to expand. Trade associations such as the Franchising and Licensing Association (Singapore) or FLA, play a critical role in supporting the overseas ambitions of companies. Earlier this year, FLA successfully led a business mission to the International Franchise Show in Tokyo, Japan. I am glad to know that more missions are being planned for companies to take part in franchise shows in Shanghai, China (Aug 2023) and the Philippines (Oct 2023).

Besides business missions, FLA has done well this year in helping companies build capabilities, undergo training programmes and get on board FLA’s digital platform. Launched last year, the online platform now hosts 80 FLA member companies. It offers a ready source of business matching opportunities and also serves as a job portal where members post job openings.

To capture new opportunities on the horizon, companies ramp up market entry and expansion efforts that lead to new growth and diversification. Enterprise Singapore (EnterpriseSG) is committed to supporting businesses in their internationalisation and innovation journey. A wide and robust range of programmes and initiatives are available to help companies step out beyond Singapore. I encourage businesses looking to venture abroad to reach out to FLA and EnterpriseSG for their assistance and advice.

I wish everyone a fruitful time at FLAsia 2023. Thank you.

Greetings to all visitors to our 18th edition of FLAsia Message from the President of Franchising & Licensing Association (FLA) Singapore

Franchising & Licensing Asia (FLAsia) is the most international franchise event in this region.

Franchise exhibitions and trade shows are common in many regions including in ASEAN because franchising has proven to be a safer way for both businesses to expand, and for aspiring entrepreneurs to get into business. These exhibitions provide an opportunity for franchisors to showcase their brand and business model, and for potential franchisees to learn about different franchise opportunities.

I am very pleased that Minister of State, Ministry of Trade & Industry & Ministry of Culture, Community and Youth, Member of Parliament for Chua Chu Kang GRC and Mayor for Southwest District, Ms. Low Yen Ling has again been invited to be our Guest of Honour this year. She has graced our show many times and have given all of us great support and encouragement.

With our government Enterprise Singapore’s strong support, we at FLA can serve the franchising community with more resources, including a strong secretariat, a user-friendly website, and organizing useful events and training courses.

Compared to other franchise expos in the region, FLAsia is more regional in nature, and continues to have many established franchise brands taking up booths, and offering a strong line-up of professional speakers and panellists. It is my wish to see FLAsia growing from strength to strength so that Singapore can truly continue to be a hub for franchise brands from around the world, and to set up their regional headquarters.

I wish all of you a fabulous experience at FLAsia 2023.

Dickson Low President, FLA Singapore

Message from the FLAsia 2023 Committee

This committee has put in a lot of effort to improve not only the quantity but also the quality of exhibitors and visitors. By focusing on quality, the committee can ensure that the event attracts exhibitors and visitors who are more relevant and valuable to the event’s goals.

Our show partner Constellar, in their marketing & sale efforts, has also targeted specific industries or interest groups that are most relevant to the event.

Also, via our association (FLA Singapore)’s secretariat and other trade associations, we endeavour to ensure that exhibitors and visitors have a clear understanding of what the event has to offer and what they can expect to gain from attending.

Overall, by focusing on quality over quantity, the committee can ensure that the event is more successful and beneficial for both exhibitors and visitors.

We would like to thank our Guest-of-Honour, Minister of State Low Yen Ling for her continued enthusiastic support. We would also like to thank all exhibitors, delegates from around the world, collaborating organizations, speakers and visitors for making FLAsia 2023 a success.

Sincerely,

Dhiren, Albert, Emie, Wendy, Robert

Dhiren Shantilal Albert Kong

Ernie Koh

Wendy Foo

Robert Leong

How Companies are Keeping Up with Consumer Demand

More companies are expanding product lines to offer premium goods at higher prices, sparking worries about economic gentrification. But Wharton’s John Zhang explains why “premiumization” is good for consumers and the economy.

Arecent article in The New York Times questioned whether the economy is becoming “gentrified” as more companies offer higher-priced versions of whatever they sell, from fancier doughnuts to roomier airplane seats.

To equate gentrification with premiumization is to put the cart before the horse.

— John Zhang

Wharton marketing professor John Zhang’s answer is a flat “no.” He says the wealth gap wasn’t created by the market and isn’t a problem for businesses to solve. In fact, he says, premiumization is good for the economy because it ensures there are plenty of products for consumers at every point along the price spectrum.

“To equate gentrification with premiumization is to put the cart before the horse,” Zhang said during an interview with Wharton Business Daily on SiriusXM. “Firms are catering to customer demand; they don’t really create that demand. I think as long as the wealthy want to buy the premium products, the marketplace will find a way to satisfy those demands for the betterment of everybody.”

Premiumization has been around for a long, long time, but the practice has been spreading across more companies lately. No longer the domain of the automobile, alcohol, or travel industries, premiumization is showing up in products as humble as lubricant and doughnuts — WD40 now has a higher-priced can with a better sprayer, and Krispy Kreme launched a “fourth price tier” line of treats that include a handmade cinnamon roll.

Catering to a Range of Consumer Demand

Zhang said companies are motivated to make upscale versions of their products because price tiers help them reach different segments of consumers, including the

wealthy and middle-class earners who socked away cash during the pandemic. Stubbornly high inflation, which fell to 6% in February, is another reason.

“During high inflation, you can imagine that all the firms have incentive to raise their prices. When you raise your prices, you better give good justification as to why the prices are higher. One way to do that is to stretch your product line upward so that you can charge your higher price,” Zhang said. Indeed, with low-cost competitors from Asian countries, companies in U.S. are well advised to go to the higher end in order to differentiate themselves, Zhang added.

Another benefit of premiumization is greater competition, according to the professor. As one company raises the price of an item, other companies will rush in with more low-priced products to fill the void left behind. Through this process, all customers in the market are better served. Zhang also argues that premiumization can lead to greater sustainability through less manufacturing waste and more deliberate purchase decisions. It also has a trickle-down effect: A luxury car bought at top price may be resold a few years later as a used car, for example. In that scenario, a single product benefits two different consumer segments.

“You also notice that [luxury auto] firms move to the lower end to provide new cars at a lower price. Tesla is definitely doing that,” Zhang said.

The professor, whose research examines targeted pricing strategies, emphasized that firms are in the business of meeting diverse consumer demand. They should not be blamed for driving greater income disparity.

越来越多的公司正在扩大产品线，以更高的价格提 供优质商品，这引发了人们对经济“贵族化” （gentrification）的担忧。但沃顿商学院的张忠 教授解释了为什么产品“高端化”（premiumization）对 消费者和经济都有好处。

《纽约时报》的一篇文章质疑，随着越来越多的公司提供 价格更高的产品，从更高档的甜甜圈到更宽敞的飞机座 椅，经济是否正在变得“贵族化”。

沃顿商学院营销学教授张忠教授（John Zhang）的回答 是“不”。他说，贫富差距不是市场造成的，也不是企业 需要解决的问题。事实上，他认为，产品高端化对经济有 好处，因为它确保了在价格范围内的每个环节都有大量的 产品可供消费者使用。

张忠在SiriusXM上《沃顿每日商业评论》电台节目中表 示：“将经济‘贵族化’等同于产品‘高端化’是本末倒 置。公司是在迎合客户的需求，他们没有创造这种需求。 我认为，只要富人想购买优质产品，市场就会找到一种方 法来满足这些需求，从而提升每个人的生活。”

产品高端化已经存在很长很 长时间了，但最近这种做法 已在更多公司中扩展。不再 是汽车、酒饮或旅游行业领 域，高端化目前也出现在润 滑剂和甜甜圈这样的初级产 品中——WD-40现在有了 一个价格更高更好用的喷雾 罐，而Krispy Kreme推出了 一个“第四价格层”的美食 系 列，其中包括一个手工 制作的肉桂卷。

满足消费者需求

张忠认为，公司有动力生产高档产品，因为不同的价格层 次有助于他们接触到不同的消费者群体，包括在疫情期间 囤积现金的富人和中产阶级。而顽固的高通胀是另一个动 因，虽然2月份通胀率降至6%。

“在高通胀期间，你可以想象所有公司都有提高价格的动 机。当你提高价格时，你最好给出价格更高的理由。一种 方法是向上扩展你的产品线，这样你就可以收取更高的价

格。事实上，由于有来自亚洲国家的低成本竞争对手，美 国公司最好走向高端，以使自己与众不同，”张忠补充道。 他表示，产品高端化的另一个好处是会造成更大的市场竞 争。随着一家公司提高一种商品的价格，其他竞争对手将 推出更多低价产品来填补留下的空白。通过这个过程，市 场上的所有客户都得到了更好的服务。

张还认为，通过减少制造浪费和更深思熟虑的购买决策， 高端化可以带来更大的可持续性。它还具有涓滴效应： 例如，以高价购买的豪华汽车可能在几年后作为二手车转 售。在这种情况下，一种产品有利于两个不同的消费者群 体。

张忠指出，“你还会注意到，豪华汽车公司正转向低端， 以更低的价格提供新车。特斯拉就是如此。”

这位教授曾经做过很多研究考察了有针对性的定价策略， 他强调企业的目标就是满足不同的消费者需求。他们不应 被指责导致收入差距扩大。

他表示：“产品高端化不会直接产生富人和穷人。它可以 让不同收入的顾客得到更好的服务。贫富差距的问题的确 需要得到关注和解决，但我认为只有政府有办法来妥善解 决。”

企业为何推出高端化产品？

“将经济贵族化和产品高端化等同起来， 是本末倒置。”—张忠

Alternative dinner at Swisshotel the Stamford on April 24th

On April 24th, Alternative Selection Pte Ltd, the Singaporean family-owned importer, exporter, distributor, wholesaler and retailer, together with Trade & Investment Queensland (Australia), held an invitation-only dinner at the Skai Restaurant at 5-star Swissotel The Stamford. The organizers brought in air flown organic and carbon-neutral products from Queensland, thrilling the 200+ invited guests.

Executive Chef Seumas Smith curated a 5 courses menu using organic produce sustainably obtained. Some of the dishes:

ß Rocky Creek Orchards Avocado & The Lime CaviarLump Crab with Avocado and Finger Lime

ß The Organic Meat Co -Organic Beef Tataki

ß Award Winning Borrowdale Pork- Slow Cooked Pork Belly

ß Warilba Lamb Rack- Organic Roasted Lamb Rack

ß Sugo Tu Pizza Dough- Mille-feuille

All products are available at

ß Ryan’s Grocery located at Great World and Binjai Park

4月24日，新加坡家族式进口商、出口商、分销商、批发 商和零售商Alternative Selection Pte Ltd与澳大利亚昆 士兰贸易投资总署在五星级Swissotel The Stamford的The Skai餐厅举办了一场仅限邀请的晚宴。组织方从昆士兰空 运有机和碳中和产品，让 200 多位受邀嘉宾兴奋不已。行 政总厨 Seumas Smith 使用可持续获得的有机农产品精心 策划了 5 道菜的菜单，让受邀贵宾大饱口福。

ß Ryan’s Butchery located at CS Fresh Gold Tanglin Mall, CS Fresh Gold Paragon and CS Fresh Raffles City

THAIFEX – Anuga Asia 2023

THAIFEX – Anuga Asia 2023 has successfully concluded its 19th edition at IMPACT Muang Thong Thani, Bangkok, Thailand. Held from 23-27 May 2023, this year’s edition surpassed all expectations, solidifying its position as Southeast Asia’s largest food and beverage trade show.

Here are some key statistics from THAIFEX – Anuga Asia 2023:

• The event welcomed 78,684 unique trade visitors from 133 countries over 5 days, representing a 50% surge compared to 2022 and a 17% increase from prepandemic levels in 2019.

• The exhibition space covered 130,000 square meters and featured 3,034 exhibitors, representing an 89% increase from the previous year and a 10% increase from 2019.

• Among the 3,034 exhibitors, 1,925 (63% of total exhibitors) were international participants from 45 countries. The top five exhibiting countries were China, South Korea, Malaysia, Vietnam, and Turkey.

• THAIFEX - Anuga Asia 2024 is scheduled to return to IMPACT, Muang Thong Thani, Bangkok, from 28 May to 1 June 2024, celebrating its 20th edition. Additionally, THAIFEX - HOREC Asia, a brand-new hotel, restaurant and catering trade show, will debut at the same venue from 6-8 March 2024.

2023泰国亚洲国际食品展览会

2023泰国亚洲国际食品展览会在泰国曼谷的IMPACT Muang Thong Thani 成功结束了第 19 届。今年的展会于 2023 年 5 月 23 日至 27 日举行，超出了所有人的预期，巩 固了其作为东南亚最大的食品和饮料贸易展的地位。

以下是 THAIFEX – Anuga Asia 2023 的一些关键统计数 据：

• 该活动在 5 天内接待了来自 133 个国家/地区的78,684 名独立贸易参观者，与 2022 年相比激增 50%，与 2019 年疫情前水平相比增长 17%。

• 展览面积130,000平方米，参展企业3,034家，较上年增 长89%，较2019年增长10%。

• 在3,034 家参展商中，1,925 家（占参展商总数的63%） 是来自45个国家的国际参展商。前五名的参展国家分别 是中国、韩国、马来西亚、越南和土耳其。

• THAIFEX - Anuga Asia 2024 计划于 2024 年 5 月 28 日至 6 月 1 日返回曼谷 Muang Thong Thani 的 IMPACT，庆 祝其第 20 届。此外，全新的酒店、餐厅和餐饮贸易展 览会 THAIFEX - HOREC Asia 将于 2024 年 3 月 6 日至 8 日在同一地点首次亮相。

Strategies for Southeast Asia’s foodservice sector

By Tim Hill, GlobalData PLC

It’s time to unmask and party like it’s 2019!

Finally, the economic devastation of Covid has melted like an ice latte in the sun and people are returning to restaurants, bars and coffee shops. And so are tourists.

The foodservice sector in half of the major South-east Asian economies is expected to make a full recovery from the Covid downturn in 2023, with the remaining countries expected to do so in 2024. Singapore is performing well, led by the return of business travel and tourism. But Vietnam is showing the strongest growth numbers in the region.

The biggest growth channels are full-service restaurants (many of which had to close completely during the worst of the lockdowns) followed by quick service restaurants.

But with the economic recovery has come inflation. Singapore restaurants, already the most expensive in terms of their average menu item cost, have also reflected the highest price increases. Over 36% of menu items have increased in price since 2022 in the city state.

As salaries in the region have not necessarily grown to keep up with this inflation, one of the main winning strategies for foodservice operators in the region is to keep it affordable. Consumers in Southeast Asia do report being very concerned about the rising cost of living – and yet at the same time are also hoping to eat out at their favourite restaurants. That’s according to survey data from GlobalData PLC, a London-headquartered data and analytics company.

Another change that crept into our eateries during Covid was digitalisation. And Southeast Asia is one of the best regions in the world for experimenting with this as consumers say they are far more excited by technology and applications such as robot service than their counterparts in the rest of the world.

But the food is the most important part of the offering. And new foodservice concepts in the region would be well advised to consider a local flavour to their menus. Younger generations in particular in the region are motivated by trying new cuisines when eating out. And all consumers in Southeast Asia say they are inspired to try new cuisines through the regional culture of hawker food. Understanding the generations is another critical element to winning in the post-covid foodservice sector. Media and social media influence is far stronger in this part of the world, so think of the Instagrammable moment when the food is delivered to the customer – and the phones come out.

If the younger generation are posting positive experiences to their social media groups, that is a welcome avenue for free advertising for the operator. So, think of the other issues that the young foodie likes to publicise. Environmental concern is a strong pull factor for generations Y and Z. That’s why non-dairy milk sells well in upmarket cafes across the region, but not necessarily in the supermarkets (as people are not yet taking pictures of the contents of their shopping trolleys). Think of the carbon footprint of the operation and the ingredients. A good story can help create a winning niche.

But when it comes to all the other social concerns that are popular in the West, operators would be advised to play a more cautious game. As indeed some of the popular retail brands in the USA are now discovering. Support for LGBTQIA+++ issues for instance is strong in some parts of the region, but very weak in others, and receives as little as 1/5th of the support enjoyed by the issue of environmental protection.

For operators considering meat-alternatives, it would make financial sense to have some plant-based alternatives on the menu. Although interest in this area has dwindled somewhat since the pre-Covid days, the research shows

that vegans and vegetarians spend more across all foodservice outlets than their meat-eating counterparts. And if you are able to offer something stronger than fizzy drinks and coffee, then you would be well advised to do so. Or at least position your outlet close to a bar area. That’s because regular drinkers in Southeast Asia report spending much more than their occasional or non-drinking friends across all foodservice outlets.

So, the restaurant sector is back. But it is not exactly the same as it was before. Operators need to think carefully about their value proposition and keeping it targeted at their customers. The industry should also give itself a big pat on the back for surviving and emerging from the worst downturn in recent memory for the region.

I’ll drink to that!

(Note: All data points covered in this article were extracted from the GlobalData Foodservice Intelligence Centre in May 2023. For a tour of the platform and to see more detailed or country/cuisine/ menu/customer/operator-specific insights please contact the author: tim.hill@globaldata.com).

东南亚餐饮服务业的战略

是时候像 2019 年一样脱下面具，毫无节制地参加派 对了！

非常庆幸，新冠疫情的经济破坏已经像阳光下的 冰拿铁一样融化，人们正在回到餐馆、酒吧和咖啡店。游 客也是如此。

东南亚一半主要经济体的餐饮服务业预计将在 2023 年从新 冠疫情低迷中全面复苏，其余国家预计将在 2024 年实现全 面复苏。新加坡表现良好，主要是由商务旅行回归和旅游 业发展带动的。越南在该地区的增长最为强劲。

最大的增长渠道是提供全方位服务的餐厅（其中许多餐厅 在最严重的封锁期间不得不完全关闭），其次是快餐店。

但随着经济复苏，通货膨胀也随之而来。就平均菜单项目 成本而言已经是最昂贵的新加坡餐厅也反映出最高的价格 涨幅。自 2022 年以来，新加坡超过 36% 的菜单项目价格 上涨。

由于工资增长滞后于通货膨胀，因此该地区餐饮服务商的 主要制胜策略之一就是保持价格实惠。东南亚的消费者确 实表示非常关注不断上涨的生活成本，但同时也希望在他 们最喜欢的餐厅用餐。这一结论是根据总部位于伦敦的数 据和分析公司 GlobalData PLC 的调查数据得出的。

新冠疫情期间悄悄进入我们餐馆的另一个变化是数字化。 东南亚是世界上 最好的试验地区

之一，因为消费 者表示，与世界 其他地区的消费 者相比，他们对

机器人服务等技

术和应用感到更 加兴奋。

但食物是最重要 的部分。建议该 地区的新餐饮服 务商在菜单中考 虑当地风味。外

出就餐时，年轻 一代更愿意尝试 新美食。东南亚

新冠疫情后，了解各代人的消费习惯是餐饮服务领域获胜 的另一个关键因素。社交媒体在这个地区的影响力非常 大。试想一下，当顾客在图片分享型社交平台上看到食物 图片时立即拿出电话订餐，是个什么情形吧！如果年轻一 代在社交媒体群组中发布积极的体验，那么对于运营商来 说，这是一个受欢迎的免费广告渠道。所以，想想这位年 轻消费者还喜欢传播什么内容。对20世纪80-90年代出生 的人来讲，环境问题是一个强大的拉动因素。这就是植物 奶油在该地区的高档咖啡馆卖得很好，但在超市卖得不一 定好的原因（因为人们还没有给购物车里的东西拍照的习 惯）。评估一下餐饮业制作工艺及食材的碳排量，可以讲 一个好故事。好故事可以创造成功的市场业绩。

但当涉及到西方流行的所有其他社会问题时，我建议大家 保持谨慎的态度。例如，对女同性恋、男同性恋、双性 恋、跨性别、酷儿、间性人、无性恋等问题的支持，在该 地区的某些地方还很强烈，但在其他地方却很弱，仅有对 环境保护问题支持的 1/5。

对于考虑肉类替代品的经营者来说，在菜单上添加一些植 物性替代品具有经济意义。尽管自新冠疫情爆发以来，人 们对这一领域的兴趣有所减弱，但研究表明，素食主义者 在所有餐饮服务网点的消费都高于肉食者。

如果你能提供比汽水和咖啡更烈的东西，那么你可以将店 铺设置在在靠近酒吧的地方。这是因为东南亚的酒友们 说，他们在所有 餐饮店的消费比 不喝酒的朋友多 得多。众所周 知，餐饮业汹涌 澎湃地复苏了， 但它和以前不完 全一样。餐饮运 营商需要仔细考 虑他们的价值主 张，并将其定位 于客户。他们应 该庆幸自己从最 严重的经济衰退 摆脱困境，我为 此干杯！

（注：本文涵盖的所有 数据点均摘自 2023 年 5 月的 GlobalData 餐饮 服务情报中心。如需浏 览该平台并查看更详细 或针对国家/美食/菜单/ 客户/运营商的见解，请 联系作者TIM HILL。)

EVOL VING BRAN DS EMBR A CING ASI A

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FHA-Food & Beverage 2023

TBeverage’s first annual event facilitated over 3,800 valuable meetings for buyers and sellers, resulting in a successful platform for businesses to connect with clients and showcase their products and services on an annual basis. With 190 buyers from 21 countries/ regions, the event achieved high levels of engagement and productivity, demonstrating its effectiveness in achieving its objectives.

Alternative Protein Asia gathered 47 speakers from plant-based food manufacturers, investors, government agencies and F&B operators to share insights on the current alt protein landscape in Asia, localization strategies and investment opportunities. The APA seminar attracted over 350 attendees in 3 days.

The Young Talents Escoffier competition showcased the skills of 10 culinary teams from across Asia. The event also featured the FHA Beer Awards, recognizing brewers worldwide in 10 categories. One notable beer was the Cherry Blossom Saison by Sunbird Brewing Company, which won in the experimental beer category with its unique infusion of soft petals.

ProWine Singapore 2023 raises a toast to its 4th edition, celebrating its success with over 100 exhibitors from more than 20 countries/ regions, representing the global wine and spirits industry.

The global representation of exhibitors and participants, along with the spotlight on the growing importance of sustainability and women’s leadership in the industry as well as the trending shift towards no-low alcohol consumer preference, underscores Singapore’s commitment to fostering inclusivity and diversity within the sector.

2023年新加坡亚洲国际食品与酒店展

FHA-Food & Beverage 2023 是自年度化以来的首场展 会，以为期四天(4月25-28日) 的激动人心的商业交流、内 容丰富的研讨会以及世界级的竞赛和研讨会结束。全球餐 饮专业人士齐聚新加坡博览中心的 4 个展厅，见证了以创 纪录的方式交付的体验和价值！

Get ready to make your mark in Asia’s F&B scene in 2024!

Atotal of 92 booths participated during the 20th edition of Franchising Licensing Expo Indonesia (FLEI) over the period May 5-7, 2023.

A total of 21,238 visitors came to the Jakarta International Expo venue.

VIPs that graced the expo include Drs. Isy Karim, M.Si Director General for Domestic Trade of the Ministry Of Trade Republic of Indonesia (Direktur Jenderal Perdagangan Dalam Negeri); Septo Soepriyatno Director for Trade Development Trade of the Ministry Of Trade Republic of Indonesia (Direktur Bina Usaha Perdagangan) ; Rulli Nuryanto, S.E.,M.Si , Ministerial Expert Staff on the Macro Economic Field, to the Minister of Cooperation and Small Medium Enterprises (Staff Ahli Menteri Bidang Ekonomi Makro); Irma Febriani, Sub Coordinator Staff to the Minister of Tourism and Creative Economy Republic of Indonesia (Subkordinator Staff); and Nadiandra Elmira, Sub Coordinator Staff to the Minister of Tourism and Creative Economy Republic of Indonesia (Subkordinator Staff).

20th edition of Franchising Licensing Expo Indonesia (FLEI)

届印度尼西亚特许经 个展位

吸引了共21,238名参观者。

为FLEI2023增光添彩的贵宾包括 Drs. Isy Karim，M.Si 印度尼西亚贸易部国内贸易总干事 (Direktur Jenderal Perdagangan Dalam Negeri)； Septo Soepriyatno 印度尼西亚贸易部贸易发展部主任 (Direktur Bina Usaha Perdagangan)； Rulli Nuryanto，S.E.，M.Si，宏观 经济领域部长级专家，致合作与中小企业部长；Irma Febriani，印度尼西亚共和国旅游和创意经济部副协调员 （副协调员）；以及Nadiandra Elmira，印度尼西亚共和 国旅游和创意经济部副协调员（副协调员）。

For more infor: Rulief Harjianto, rulief.harjianto@panoramamedia.co.id

Asiawide Francise Consultants Pte Ltd

152 Beach Road Gateway East #25-01

Singapore 189721

Tel: +65 6743 2282

Wechat: xinjiapoJiangJinXing

LinkedIn: linkedin.com/in/albert-kong-b145b1

We are connected internationally... Our Strategic Partners:

Australia

George Georgiou

Britain

Iain Martin

Brazil

Paulo Mauro

Cambodia Sim Hoy

Chhoung Sim

Canada & Africa

J Perry Maisonneuve

Canada

Steve Chui

Canada

Andrae Marrocco

China (North)

Alex Xu

China (Wester n)

Eileen Lou

China (Shanghai)

Joy Gou

China (Chengdu)

Li Weishi

China (HK/Guangzhou/ Macau)

Norman Cheung

China (Hong Kong)

Karen Kwan

Croatia Dr. Ljiljana Kukec

France

Louis Malta-Bey

Finland

Veli-Pekka

Pihlainen

Greece

(1)Sotiris Yanakakis

Greece (2)Kostas

Sarris-Tzamtzis

Hungary (Budapest)

Tamas Milla

India

Srinivas Kona

Indonesia

(1)Feca Hanafi

Indonesia

(2)Nancy W idjaja

Italy

Federico Fiorentini

Japan

(1)Jun Harada

Japan

(2)Joseph H. Shima

Japan

(3) Kotaro Kohata

Korea

(1) David Kwon

Korea

(2) Simon Yoo

Lebanon

Yasser Kouatly

Lithuania

Severin Zhilinskis

Malaysia (1)Sest Nee Lim

Malaysia (2)Doris Wong

Malaysia (3)Yau Sir Leng

Mexico Ferenz Feher

Middle East (1)Sary Hamway

Middle East (2)Mukesh Viroomal

Mongolia Luvsantseren Davaadelger

Myanmar (1)Ko Myo Niang

Myanmar (2)Hannie Hay

New Zealand David McCulloch

Nigeria Oluseyi Adebayo-Olubi

Pakistan M Naeem Younas

Philippines (1)Marvin Q. Da Silva

Philippines (2)Henry Ong

Portugal (1)Jose Antonio Cavaco

Portugal (2)Ana Martins Correia

Romania Constantin Anton

Russia (1)Ekaterina Soyak

Russia (2)Vasil Gazizulin

South Africa Vera Valasis

Taiwan (1) Lin Ku Yeh

Taiwan (2)Yeoh Ewe Chean

Thailand Sethaphong Phadungpisuth

illiam LeSante

USA (2)Mark Shieh

Vietnam (1)Adrian Leong

Vietnam (2)Dau Van Huan

Vietnam (3) Felix Cheok

More strategic partners, all with high integrity in other countries, will be recruited on an ongoing basis so as to serve our customers even better.

Latin American partners since May 2019

Germany

Rolf G Kirst

Asiawide Franchise Consultants’ Franchising Calendar of Events

Note: All event dates and formats (physical or virtual) are subject to change due to the ongoing COVID19 situation

2023

- 2ND QUARTER

Apr 13–15

Apr 25-28

Apr 27–29

May 4-7

May 6-7

Café Show Vietnam 2023 @ SECC in HCMC, Vietnam

Food & Hotel Asia at Singapore Expo

The Licensing Show 2023 at HKTDC, Wan Chai, Hong Kong

Singapore & Asia Food Fair 2023 in Johannesburg, South Africa

Franchising Expo & Business Opportunities— Melbourne, Australia

May 5-7 FLEI 2023 at Jakarta International Expo, Indonesia

May 18-20

May 23–27

May 25

May 25- 27

May 25- 27

May 26–28

Jun 1-2

Jun 9-12

Franchise Intl Malaysia (FIM) 2023 at KLCC

ThaiFex – Anuga Asia 2023 Show @ IMPACT, Bangkok

Asia Pacific Franchise Confederation Webinar on Franchising in Singapore

Restaurant Asia 2023; ICY Asia 2023; Café 2023 @ Sands Expo & Convention Centre

International Café & Beverage Show (ICBS)2023 at KLCC, Malaysia

CCFA China Franchise Show 2023 at China National Convention Centre (CNCC) , Beijing

Franchising Expo & Business Opportunities –Brisbane, Australia

TICFE 2023- Taipei Intl Chain & Franchise Expo - Summer 2023 (Taiwan)

2023 - 3RD QUARTER

Aug 17-19 Franchising & Licensing Asia (FLAsia) 2023 at Marina Bay Sands

Aug 25-27 Intl Franchising, Licensing & Business Concepts Expo & Conference -IFRA 2023 at Indonesia Convention Exhibition (ICE) BSD City – Tangerang

Sep 7-9 Indonesia Licensing Expo at Bali Nusa Dua Convention Center, Indonesia

Sep 13 FranchisingWA Australian Franchise Conference at Beaumonde on the Point, Perth

Sep 14–17 TICFE 2023 Taipei Int’l Chain & Franchise Expo -Autumn 2023 - Taiwan

Sep 19-23 Food & Hotel Malaysia at KLCC

Sep 26– 28 Specialty & Fine Food Asia 2023 (SFFA), Restaurant (Pub & Bar) Asia 2023, Specialty Coffee & Tea Asia 2023 (SCTA) at MBS, Singapore

2023 - 4TH QUARTER

Oct 5 – 7 International Franchise Show – Autumn 2023 –Seoul, Korea

Oct 11-14 Indonesia Licensing Expo – JIExpo Kemayoran, Indonesia

Oct 13-15 FLEI 2023 at JCC Jakarta, Indonesia

Oct 19-22 Macao Franchise Exhibition – MFE 2023

Oct 27 – 29 Franchise Asia Philippines (FAPHL 2023) @ SMX Convention Centre, Manila

Nov 2 – 4 Vietnam Int’l Retail & franchise (VIRF 2023) Show at SECC in HCMC

Jul 4-6

Jul 6 - 8

Jul 12–14

Food & Drinks Malaysia (FDM) 2023 by SIAL –MITEC, Kuala Lumpur

Malaysia Int’l Retail & Franchise Show (MIRF 2023) at Hall 2 - 5 KLCC

Malaysia Int’l Food & Beverage (MIFB 2023) @ KLCC

Jul 13–16 19th Thailand Franchise & Business Opportunities (TFBO 2023) @ BITEC

Jul 20-21

Aug 4 - 6

Japan Intl Franchise Show in Osaka (Intex Osaka)

CCFA China Franchise Show 2023 at CNEC, Pudong Shanghai

Save 2023 the dates

NOTE: For the latest updates, please visit https://www.asiawidefranchise.com.sg/events

Hong Kong International Licensing Show (HKILS) 2023

China, said: “The further development of e-commerce amid the pandemic facilitates the development of international licensing businesses, with more and more brands and properties investing in e-commerce to extend their customer base for licensed merchandise. The Hong Kong SAR Government has been strengthening our protection of IP rights, building our capacity by training more IP professionals and widely promoting Hong Kong’s IP trading and professional services through various activities.”

Mthan 320 exhibitors gathered in Hong Kong to showcase over 550 brands and intellectual property (IP) items at the three-day which concluded on 21st April. The concurrent Asian Licensing Conference (ALC) brought together some 30 experts in the field from across the world to discuss hot industry topics including opportunities and strategies in global licensing, market trends, consumer patterns in the post-pandemic era and key factors that drive market development, facilitating cross-disciplinary collaboration through licensing.

HKTDC Deputy Executive Director Dr Patrick Lau said: “The Hong Kong-Mainland China border reopening facilitates business flow and provides strong support to the city’s export growth and economic recovery. We are pleased to see that Hong Kong continues to play a key role in linking the mainland and abroad in the licensing field, demonstrating the substantial potential of the global licensing industry.”

Ever-changing consumer demands today made brand awareness crucial to a company’s success and licensing enhanced a company’s competitiveness, increased brand value and attracted consumers, he added. Hong Kong, with its stringent IP protection system, well-developed distribution network and sharp market acumen, was a pivotal platform where top global brands and international licensing agents could expand into the Asian markets.

Hong Kong has long been Asia’s licensing hub and a major IP centre in the region. The HKILS and ALC provided a platform for international licensing practitioners to network with industry professionals and help companies expand their business into Asia.

The HKILS broadened its scope this year, highlighting different areas of licensing businesses and taking in art, culture, design, entertainment, well-being and more.

Guest of Honour Mr Lau Chun, Raistlin, JP, Under Secretary for Culture, Sports and Tourism, Culture, Sports and Tourism Bureau, The Government of Hong Kong Special Administrative Region of the People’s Republic of

Mr Kong Lun, Deputy Director-General of the Department of Hong Kong, Macao and Taiwan Affairs of the Ministry of Culture and Tourism, People’s Republic of China, said at the launch of the Mainland China Pavilion: “The Ministry of Culture and Tourism attaches great importance to the integrated development of culture and related industries. In recent years, we have been actively developing the brand licensing industry, strengthening the development and transformation of IPs with Chinese characteristics, empowering the physical economy with brand licensing, boosting domestic consumption, and enhancing the cultural values, creativity and added values of related industries. I believe that the Chinese licensing industry will see even greater development opportunities in the near future.”

At the ALC, Ms Miki Yamamoto, Senior Vice President, Licensing of IMG in Asia, elaborated on IMG’s marketing strategies and outlined insightful cases, such as the crossover between the Van Gogh Museum and FILA with Converse as well as that between Jimmy Choo and Sailor Moon. “The simplest way for small enterprises to take off is to collaborate with well-known brands,” she said when offering some tips to the audience.

Mr Olivier Ceccaldi, General Manager of Infront Sports & Culture (Beijing) Co., Ltd, revealed his secret to success in sports licensing. He pointed out that thorough understanding of the latest industry trends and peers’ marketing strategies, full utilisation of a brand’s competitive edges, and effective promotion of corporate values through large-scale sports competitions are crucial to enhancing brand popularity.

由香港贸易发展局（香港贸发局）主办的第20届香 港国际授权展（授权展），实体展部份于4月21日 闭幕，这项为期三天的亚洲授权业旗舰活动与第 12届亚洲授权业会议（ALC）同期举行。授权展吸引逾320 家展商参与，带来超过550个品牌及授权项目，而会议则云 集近30位国际授权业翘楚，分享亚洲授权业务的新机遇和 策略，探讨环球授权业务市场概况、疫后的新消费模式， 以及影响行业发展的关键因素等多项焦点议题，活动成功 让国际授权商及授权代理商于疫情后面对面洽商及交流， 为与会者提供最新市场资讯，扩展亚洲业务。

香港贸发局副总裁刘会平表示：「中国内地与香港恢复通 关，有助促进两地交流，为香港出口增长及经济复苏提供 有力的支持；我们乐见香港在授权业继续发挥国际桥梁的 角色，向外展示环球授权业庞大的发展空间。」他补充 指，现今消费者需求多变，提升品牌认知度是企业成功的 重要一环，授权可以增强企业竞争力，有效提升品牌价值 并吸引消费客群。香港凭借严谨的知识产权保护制度、紧 密的分销网络及敏锐的市场触觉等优势，成为全球顶尖品 牌和国际授权代理商拓展亚洲市场的重要平台。

香港在亚洲地区一直担当授权业枢纽的角色，是亚洲区主 要的授权活动中心。香港国际授权展及亚洲授权业会议是 国际授权业重要的交流平台。今届授权展更重新定位，全 方位涵盖各生活层面及多个全新范畴，包括以品牌、艺 术、文化、设计及娱乐等，应用在不同领域。

亚洲授权业会议邀得香港特别行政区政府文化体育及旅游 局副局长刘震担任开幕典礼主礼嘉宾，他表示：「电子商 贸在疫情期间大行其道，间接促进了国际授权业务的发 展。愈来愈多品牌和授权项目纷纷提高电子商贸的投资， 以扩大其授权商品的客户基础。香港特区政府一直重视知 识产权的保护，并透过各种大型活动，推广本港的知识产 权贸易和专业服务。」

IMG 亚洲授权高级副总裁Miki Yamamoto在环球授权业务市 场概况的环节分享了一些有趣的示例，包括梵高博物馆与 FILA和Converse的合作，Jimmy Choo和美少女战士的联乘 均给消费者带来惊喜。她更给与会者一个小贴士：「跟知 名的品牌合作，是小企业最简单的起步方式。」会议亦请 来日本熊本县政府香港代表事务所首席代表板东良明亲临 现场，分享熊本县吉祥物熊本熊的成功案例，讨论「免版 税」营销的独特优势和其衍生的重要知识产权议题。

瑞盈体育文化（北京）有限公司总经理周显观分享在运动 授权方面的成功要诀，他认为透彻了解行业的发展局势和 对手的营销策略、紧扣自身品牌的优势、借助大型运动赛 事推广企业道德价值观，可助提高品牌知名度

For more information: timothy.tf.hsu@ hktdc.org

香港国际授权展吸引逾320家展商参与 亚洲授权业会议近30名行业精英 剖析行业多元发展

Shape the World Summit 2023

More than 350 businesspeople from twelve countries congregated at Pullman Kuching, , Malaysia, on 21st June 2023 to attend the Shape the World Summit.

Shape the World Summit is a creative thought-leadership event dedicated to featuring ideas from changemakers and companies who are part of a growing movement to shape a better world by featuring new visions, case examples and methods for change. This year’s theme, “Future Resilience by Sustainability,” explores the challenges facing individuals, communities, and businesses in their desire to shape sustainability in a more complex era of data and AI.

An impressive lineup of speakers from government and enterprises followed by a Gala dinner in the evening where the Guest of Honour, YAB Datuk Patinggi Tan Sri (Dr) Abang Haji Abdul Rahman Zohari Bin Tun Datuk Abang Haji Openg, Premier of Sarawak delivered a rousing concluding keynote address.

Lawrence Chong, Group CEO of Consulus and Managing Director of DesignFutures Venture, kicked off the event with an inspiring opening keynote address.

Highlights: Track 1 - Cause: How to Rally Stakeholders to Come Together for Common Cause to Implement Sustainability? Track 2 - Creative Vision: What are the Different Visions for Sustainability in the Region? Track 3 - Culture of Trust: How to Engage Community and Shape a Culture of Trust to Sustain Interests in Implementing Sustainability? Track 4 Competent Pivot: How to Evolve the Industry or Old Practices Towards Sustainability? Special Final Panel Discussion: The State Government’s Perspective on Sarawak’s Resilience Through Sustainability.

Another highlight: an outdoor activity organized by FutureTrees (TSG Group) impacted many delegates. Led by Dato Chris Chung, Founder/Group CEO of TSG Group, each person got to plant their own RT paulownia tree, which grows faster, and can be harvested within 3 years. It absorbs 10 times more CO2. It’s also very light, akin to being the aluminium of trees. (Editor’s note: it will be fabulous if all franchising companies seriously consider how they can help make this earth more sustainable)

The Shape the World Summit 2023 is organised by Consulus, co-hosted by TSG Group, & supported by the Sarawak State Government, the Sarawak Trade & Tourism Office Singapore, the Business Federation, DesignFutures Venture and Nuova Global Foundation. For more info: https://consulus. com/stws2023/.

2023塑造世界峰会

023年6月21日,来自12个国家的350多名商人 齐聚马来西亚砂拉越古晋铂尔曼酒店Pullman Kuching,参加2023塑造世界峰会。

塑造世界峰会是一项创造性思想领导力活动，致 力于展示变革者和公司的想法，这些变革者和公 司是不断发展的运动的一部分，通过新的愿景、 案例和变革方法来塑造更美好的世界。今年的主 题是“可持续发展的未来韧性”，探讨了个人、 社区和企业在更加复杂的数据和人工智能时代塑 造可持续发展的愿望时所面临的挑战。来自政府 和企业的演讲者阵容令人印象深刻，随后在晚宴 上举行了晚宴，主宾，砂拉越州州长 YAB Datuk Patinggi Tan Sri (Dr) Abang Haji Abdul Rahman Zohari Bin Tun Datuk Abang Haji Openg 发 表了令人振奋的总结主题演讲。

Consulus 集团首席执行官兼 DesignFutures Venture 董事总经理 Lawrence Chong 以鼓舞人 心的开幕主题演讲拉开了此次活动的序幕。

涵盖的主题包括：如何团结利益相关者为了共同 事业而团结起来，实现可持续发展？该地区的可

持续发展有哪些不同的愿景？如何吸引社区并塑 造信任文化以维持实施可持续发展的兴趣？如何 使行业或旧做法朝着可持续发展的方向发展？最 后特别小组讨论：州政府对砂拉越可持续发展韧 性的看法.

另一个亮点是 FutureTrees （ TSG 集团）组织的户 外活动影响了许多代表。在 TDG 集团创办人拿督 钟双楠的带领下，每个参与者都亲自种植自己的RT泡 桐树。这种树生长得更快，并且可以在3年内收获。 它吸收的二氧化碳多出10倍。它也很轻，类似于树木 的铝。编者按：如果世界各地的特许经营商有意识地 决定帮助世界变得更加可持续发展，那就太棒了!

2023年塑造世界峰会由Consulus主办，TSG集团协 办，并得到砂拉越州政府、新加坡砂拉越贸易旅游 局、砂拉越商业联合会、 DesignFutures Venture 和 Nuova Global Foundation 的支持。如需了解有关 2023 年塑造世界峰会的更多信息, 请访问 https:// consulus.com/stws2023/

Restaurant Asia 2023 (RA 2023) / International Coffee & Tea Asia 2023 (ICTA 2023)

The three-day (May 25-27) co-located shows, held at the Marina Bay Sands Singapore Expo and Convention Centre, were organized for companies in the F&B ecosystem who are looking to venture into new business opportunities and new markets especially in the areas of food ingredients, supply chain, operations, tech, manpower, and innovation.

At the event, Guest-of-Honour Ms Low Yen Ling, Minister of State, Ministry of Trade and Industry and Ministry of Culture, Community and Youth, launched the Jobs Transformation Map (JTM) for the Food Services sector. Also present at the launch were key leaders from the Restaurant Association of Singapore (RAS), the co-organizer of Restaurant Asia, Association of Catering Professionals Singapore (ACAPS), and Singapore Nightlife Business Association (SNBA).

A key highlight of the morning’s proceedings was the signing of the MOU for the formation of the ASEAN Restaurant Associations Alliance to further bolster relationships and opportunities in ASEAN. This Alliance unites the restaurant associations in ASEAN, presenting an important marketplace for the industry, serving as a gateway to new markets and supply chains in the region through the RA and ICTA platforms, the only platforms that have been able to gather the industry across borders in the fast-growing ASEAN region. Through this Alliance, the parties hope to create reciprocal benefits across the ASEAN F&B sectors.

Together, RA 2023 and ICTA 2023 had grown more than two folds compared to the 2022 edition resulting in the participation of 240 international and local exhibitors from 26 countries covering a gross exhibition area of 7,000 sqm. Apart from exhibitors showcasing equipment, cocoa, specialty coffee beans, exotic teas, bakery suppliers, ingredients and packaging, there were pavilions and zones dedicated to halal, green products and services, and liquor. The show also focused on plant-based food and sustainable products. New to the show was the colocated JIU (Chinese alcohol) Asia 2023 Pavilion (100 sqm) featuring the rarest whiskies, baijiu, and spirits from a host of independent and local brands with white-label selections and rare casks… https://jiuasia.com/

Moving forward, the three coffee, tea and bakery events will be coming under the umbrella of newly minted, SIGEP Asia, tapping on the rich expertise of the flagship event, SIGEP in Rimini, Italy. This move will offer new markets

(which incorporated the 10th edition of Café Asia and the 9th edition of Sweets & Bakes Asia 2023)

beyond the region and provide opportunities for engagement with a wider audience, under the auspices of SIGEP, which has been the point of reference for innovations in the dessertand-coffee food service sector. SIGEP also provides a complete overview of all new market developments - raw materials and ingredients, machinery, and equipment, as well as furnishings, packaging, and services.

At the show, the RAS Leadership Symposium 2023 was presented as the leading food service event for top executives, tabling the latest and important topics which are shared by some of the most inspiring minds in Singapore’s F&B sector.

为期三天（5 月 25 日至 27 日）的展览会专为业内人士打造的完 美一站式平台,让参展商展示他们的设备、机械、附加产品以及各 种供给和产品。展会在新加坡滨海湾金沙会展中心举行，专为餐 饮生态系统中希望开拓新商机和新市场的公司举办在食品配料、 供应链、运营、技术、人力和创新领域。

在此次活动中，贸工部兼文化、社区及青年部政务部长刘燕玲 女士推出了食品服务行业的就业转型地图 (JTM)。出席发布会的 还有新加坡餐饮协会 (RAS)、新加坡餐饮专业人士协会 (ACAPS) 和新加坡夜生活商业协会 (SNBA) 的主要领导人。一大亮点是相 关单位签署了成立东盟餐厅协会联盟的谅解备忘录 (MOU)，以进 一步加强东盟的关系和机会。

RA 2023 和 ICTA 2023 与 2022 年相比增长了两倍多，共有来 自 26 个国家/地区的 240 家国际和本地参展商参展，展览总面积 达 7,000 平方米。除了展示设备、可可、特色咖啡豆、异国情调 的茶、面包店供应商、配料和包装的参展商外，还有专门用于清 真、绿色产品和服务以及酒类的展馆和区域。该展会还关注植物 性食品和可持续产品。展会的新亮点是位于同一地点的 JIU（中 国酒类）亚洲 2023 馆（100 平方米），展示了最稀有的威士忌、 白酒和来自许多独立和本地品牌的烈酒，以及白标精选和稀有桶 https:/ /jiuasia.com/

展望未来，这三项咖啡、茶和烘焙活动将在新成立的 SIGEP Asia 举行，它会利用意大利旗舰活动 SIGEP 的丰富专业知识。此 举将在 SIGEP 的支持下开辟该地区以外的新市场，并提供与更广 泛受众接触的机会，SIGEP 一直是甜点和咖啡食品服务行业创新 的参考点。 它还提供了所有新市场发展的完整概述——原材料和 配料、机械和设备，以及家具、包装和服务。在展会上，2023 年 RAS 领导力研讨会作为高层管理人员的领先餐饮服务活动，提出 了新加坡餐饮业一些最鼓舞人心的思想分享的最新和重要主题。

亚洲餐馆兼亚洲咖啡茶展览会

The Global Franchise Symposium Webinar

The Global Franchise Symposium

Webinar took place on 30th & 31st May 2023. It was the first of its kind to introduce 14 of the world’s very prominent franchise experts who took turns to present the most recent global franchise trends from the 5 continents they lived in.

Sary Hamway, Founder & CEO of The Franchise Trainer who organized the webinar says, “My colleagues and I are overwhelmed by the amount of positive feedback we have received from the many participants who were impressed by the wealth of knowledge & the breadth of information they have received over two days. Supporting MSMEs was the focal point of the webinar. Some of the speakers include Ibrahim Al Hussain presenting Monshaat SA , the leading organization that drives franchising not only in Saudi Arabia but also the entire of the Middle East region ; Professor Ljiljana Kukec, Ph. D covered the subject Women in Franchising; Anita Du Toit presented Social Franchising; Marcel Portmann, CFE gave an excellent presentation on Franchising & Job Creation; Albert Kong share about the franchising scene in Singapore.” Sary added, “We at The Franchise Trainer™ remains committed to supporting the growth of MSMEs, and to contributing to the development of entrepreneurs via franchising.

https://thefranchisetrainer.com/trainers-consultants/

于 2023 年 5 月 30 日至 31 日举行。这是首次介绍 14 位世界

上非常杰出的特许经营专家，他们轮流介绍他们居住的 5 大洲的 最新全球特许经营趋势。组织这次网络研讨会的 The Franchise Trainer 的创始人兼首席执行官 Sary Hamway 说：“我和我的 同事们对我们从许多参与者那里收到的大量积极反馈感到非常高 兴。他们对各个专家的丰富知识和信息广度印象深刻。支持中 小微企业是网络研讨会的焦点。”

一些演讲者包括 Ibrahim Al Hussain，他 介绍了 Monshaat SA，这是一家不仅在沙特阿拉伯 而且在整个中东地区推动特许经营的领先组织； Ljiljana Kukec 教授，她的演讲涵盖了特许经营中的女性主题； Anita Du Toit 介绍了社会特许经营； Marcel Portmann 就特许经营和创造就业 机会做了精彩的演讲； Albert Kong江进兴分享了新加坡的特许 经营情况。 Sary 补充道， “The Franchise Trainer™ 始终致 力于支持中小微企业的发展，并通过特许经营为企业家的发展做 出贡献。”

全球特许经营研讨会网络研讨会

Founded in 2009 in Melbourne, Australia, Benjamin Barker is a premium menswear brand created with the vision of making well-crafted, heritageinspired menswear accessible.

Innovative and progressive, Benjamin Barker is reinventing what defines traditional menswear as it continues to inject art and culture into the gentlemen’s outfitter it is today.