January – March 2024

Jan-Mar 2024 | 1-3月份

Charging Forward with Strong International Partners 与强大的各国合作伙伴一起奋进

SAAS Brow Franchise Opportunity Available Throughout Asia

Innovative design in the billion dollar beauty industry Service concept with continuous repeat clientele 10 locations open throughout the US and Puerto Rico Recession proof concept Founder has over 17 years experience Low start up cost Brow/lash boutique with so much more Contact - Albert Kong Asiawide Franchise Consultants Pte Ltd albert@asiawidefranchise.com.sg 152 Beach Road, Gateway East #25-01, Singapore 189721 https://www.asiawidefranchise.com.sg

Jan-Mar 2024

Asia Franchise & Business Opportunities (Digtial)

（电子版）

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Content Page 目录

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Note from the Editor 编辑的话

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Calendar of Events 世界特许经营活动表

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Subway: Charging Forward With Strong International Partners 与强大的各国合作伙伴一起奋进

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How to Destigmatize Repulsive Products 如何让令人恶心的废物再造产品受人欢迎？

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The World Intellectual Property Organization (WIPO)-Singapore ASEAN Mediation Programme (AMP) has seen its first successful mediation case. 知识产权

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Exploring the Role of AI in F&B Business and Franchising 解码 AI 的 4W（和 1H）

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Doing Business in Thailand, Indochina, China & Indonesia 在泰国，印度支那，中国与印度尼西亚开展业务

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The 2023 Annual Asia Pacific Franchise Confederation Meeting was hosted by the Philippine Franchise Association (PFA) 菲律宾特许经营协会主办了世界特许经营理事会(WFC)和亚太特许经营 联合会(APFC)的双场会议 10-11 Franchise Asia Manila post-event 世界特许经营理事会和亚太特许经营联合会会议

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Franchise & License Expo Indonesia 2023 (FLEI) XXI 2023年印度尼西亚特许经营和许可证博览会

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ASEAN Retail-Chains Franchise Federation (ARFF)’s vision unveiled during ASEAN Outstanding Business Awards 东盟杰出商家奖(AOBA) 2023 14-15 Plant-Based Food And Sustainable Food Development In Singapore And Vietnam Held At Q Industries Factory In HCMA 植物性食品和可持续食品发展会议 16 The 3rd Indonesia Licensing Expo (ILE) 印度尼西亚授权协会

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FLA Awards 2023 FLA 颁奖典礼

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The Vietnam International Retailtech and Franchise Show (VIETRF 2023) 越南特许经营展

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Macao Franchise Expo (MFE) 澳门国际品牌连锁加盟展

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Advertorials 社论式广告 SAAS Brow Coffee Bean & Tea Leaf

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Note from the Editor

NOTE FROM THE EDITOR 编辑的话

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ranchise companies, once they have built a solid

I opine that before venturing overseas, doing tons

network of outlets in their own country, will often

of pre-entry homework, and evaluating the external

江进兴 start to look at overseas markets. Because many

environment of a business by breaking down the

Kong opportunities and risks into Political, Economic, entry barriers can be overcome via franchising,Albert this Editor 编辑Social, Technological, Environmental, and Legal is naturally a preferred model for overseas expansion. factors (PESTEL) is totally essential.

For clients and friends who follow me on LinkedIn, they would have 对于在社交媒体领英LinkedIn 上关注我的客户和朋友来说，他 read about my various trips to franchise and food shows all over Asia. 们会读到我在亚洲各地参加特许经营和美食展的各种活动。 事 May 2022 be a year when great breakthroughs have seen many franchisors rush overseas in the most In fact, my track record over the last 30 years shows that I participate happen for the good of all humanity. unprepared conditions – e.g., when their financial 实上，根据我过去 30 年的记录，我每年都会参加大约二十次此 Albert Kong in about twenty such events every year. position is still relatively weak; when their team 类活动。 Editor 编辑 members are still inexperienced One “unofficial trip” (I wasand onpsychologically vacation) took place over the period However, in my 33 years in franchise consulting, I

unprepared travel frequently and when Nov 17-28to in Japan.

The overseas; franchising bug in me made me visit local their intellectual not in anything. place… chain stores property to see protection if I couldislearn Here’s an extract of my

posting (Day 8 of my 12-days trip): Eyewear (Optical) franchise: Back

Interestingly, I recently read an Iarticle about to Niigata City in the evening, decided to patronize Zoff, one of the

international expansion

by Wharton management top Japanese eyewear operators.

Its parent Intermestic, which also professor Exequiel (Zeke)it Hernandez studied contract with Hong Kongmakes the eyewear sells, haswho a franchise

alisted phenomenon in the banking in his of paper, Convenience Retailindustry Asia, part the Fung Group. Another top “When Do Owndays Ethnic Communities operator, takes theAffect sameForeign approach to selling eyewear as Location Choice? Fast Dual Retailing Entry Strategies Korean Uniqlo parent doesofwith apparel -- managing the entire

Banks in China.

Hernandez mentionedto retail. Mass producing a process from.” Professor design to manufacturing

limited selection of popular frames keeps the example of a Korean bank which, among othercosts down by streamlining

production minimizing sales staff at stores. This business model strategies it and deploys, open branches in China

is a raritybyamong mostly populated people ofthe its own ethnicsmall group.and midsize eyewear producers in Southeast Asia, where a pair of Japanese-quality glasses can sell for

more twice much. it or not, my new pair was made The topicthan might seem as unusual, butBelieve the phenomenon

within hour, costing me just about of firms an expanding into foreign markets [to S$100 follow (thanks also to the strong Singaporeis Dollar).

Andcommon.

I truly experienced immigrants] actually quite I am inclined to the warm and meticulously

carried out steps each staffasbrought me through. I guess the moral of see Philippines’ fast-food Jollibee a real example. this first story haswere to do with economics (price), Their outlets in California because there are culture (they want you to be pleased) & other factors, broadly speaking. many Filipinos who live there…

11月17日至28日期间，我在日本进行了一次 “非正式旅行” （ 我正在度假）。 我对特许经营的痴迷促使我去当地的连锁店看 看是否能学到任何东西。 以下是我的帖子摘录（12 天旅行的第 8 天）： 眼镜专卖店：晚上回到新泻市，我决定光顾日本顶级 眼镜运营商之一的 Zoff。 其母公司Intermestic也生产其销售的 眼镜，该公司与冯氏集团旗下在香港上市的亚洲便利零售公司签 订了特许经营合同。 另一家顶级运营商 Owndays 采用与优衣 库母公司迅销集团 (Fast Retailing) 销售服装相同的方式销售眼 镜——管理从设计到制造再到零售的整个流程。 批量生产有限 的流行镜架可以通过简化生产和减少商店销售人员来降低成本。 这种商业模式在东南亚大多数中小型眼镜生产商中是罕见的，一 副日本品质的眼镜可以卖到两倍多。 不管你信不信，我的新眼 镜在一个小时之内就做好了，只花了我大约 100 新元（也感谢强 劲的新加坡元）。我真正感受到了每个工作人员为我带来的热情 和细致的步骤。 我想这个故事的寓意与经济（价格）、文化（ 他们希望你满意）和其他因素有关。

Day 2 in Japan: It being Saturday, Kawagoe’s Warehouse District (蔵造りの町並み, Kurazukuri no Machinami) was packed with where immigrants from their home country live. There shoppers. It provides a nostalgic scene from the Edo Period (1603are cases in which companies deliberately avoided 1867). Most of the shops are each distinct in their own way thus locating where immigrants live because they didn’t making them not easy to franchise (which requires standardization, want to be associated with catering to a ‘niche-y’ simplification, and systems…). However, when we accidentally drove ethnic group of customers or workers. Instead, they into the Ami Premier Outlets near Ami-Higashi highway..., in addition actually wanted to serve the broader market. Professor to buying some branded merchandise, we patronized Bagel & Bagel, Hernandez’s ‘dual entry strategy’ is quite interesting. a Japanese franchise chain. Fabulous food plus fantastic service— “If I am a firm and I’m considering expansion into a when we asked the staff to cut our muffin into three, she individually location that has an ethnic population, I’m going to do wrapped each third as if each was a bouquet of flowers. No wonder it if that location has a weak institutional environment it took so long…

日本第二天：周六，川越的仓库区（蔵造りの町并 み，Kurazukuri no Machinami）挤满了购物者。 它提供了江 户时代（1603-1867）的怀旧场景。 大多数商店都有自己独特的 方式，因此不容易特许经营（这需要标准化、简化和系统…）。 然而，当我们不小心开车进入阿美东高速公路附近的阿美名牌折 扣购物中心Premium Outlet时……，除了买一些奢侈商品外，我 们还光顾了日本的特许连锁店Bagel & Bagel。 美味的食物加上 优质的服务让我充满欢乐——当我们要求工作人员将松饼切成三 块时，她将每块松饼单独包装起来，就好像每块都是一束鲜花一 样。 难怪花了这么长时间……

I am hopeful will benefit all who bother to read but I will not or Imy will LinkedIn be at least postings much less swayed

我希望我的 LinkedIn 帖子能让所有愿意阅读它们的人受益。 愿 特许经营继续蓬勃发展，为所有人带来利益——特许人、被特许 人、最终消费者以及每一个接受特许经营的国家。

But not all companies will find it desirable to locate

— weak courts, weak laws, weak property rights —

them.

Maypopulation franchising continues to thrive and bring benefits to all – by the ethnic in places where institutional

the franchisor, the franchisee, the end consumer, and to every nation environments are strong. ” that embraces it.

Publisher 出版 Asiawide Franchise Consultants Pte Ltd 爱思威特许经营顾问有限公司

Editor-In-Chief 总编辑 Albert Kong 江进兴

7B Aliwa Street, Level 3 Room 2 Tel 电话: (65) 6743 2282 Chen Leonn Building Fax传真: 199900 (65) 6473 1139 Singapore

We welcome views and comments from our readers.

Correspondence should be addressed to Editor-inChief at the above address.

Email电邮: info@asiawidefranchise.com.sg Website网站:www.asiawidefranchise.com.sg Facebook: @AsiawideFranchiseConsultants Twitter: @Asia_Franchise Linkedin: @Aisa-franchise Wechat: XinjiapoJiangJinXing Designer 设计 Compassage Design Pte Ltd

Media Reps Design 广告代理 Compassage Pte Ltd

albert@asiawidefranchise.com.sg

Asia Franchise & Business Opportunities (AFBO) reserves the right to edit letters for publicaiton and also reserves the right to refuse advertising.

With the publicaiton of AFBO, Asiawide Franchise Consultants Pte Ltd is not offering legal, financial or any professional advice or endorsements. Readers are encouraged to seek advice from professionals in specialized fields before acting on any information published herein. The views and opinions expressed in AFBO are those of the author(s) and do not necessarily reflect the views and opinions of Asiawide Franchise Consultants Pte Ltd.

Oct-Dec 2023

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Charging Forward With Strong International Partners

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ubway Asia Pacific celebrates a quad of accolades at FLA Awards 2023, including this year’s inaugural Franchise Leader Award, setting a new benchmark for excellence in the franchise industry. Altogether, Subway Asia Pacific has been honored with the following awards: 1. Franchise Leader Award – Winner (David Leong, Subway) 2. Established Franchisor Award – Platinum 3. International Franchisor or the Year – Runner Up 4. Franchisor of the Year – 2nd Runner Up These awards highlight Subway Asia Pacific’s unwavering commitment to innovation, growth, and franchise excellence in a highly competitive market.

David Leong on the Landmark Achievement: A Multi-Year Transformation

David Leong, Development Director at Subway Asia Pacific, shared his thoughts on this momentous occasion: “Subway is on an exciting multi-year transformation journey to improve across all aspects of our business.

Despite the challenges posed by the pandemic, we’ve realized significant milestones, such as substantial sales growth, expanded digital presence, and market penetration. The Asia Pacific region, continues to be a powerhouse for growth, fueled by its vast population and increasing prosperity.”

Eric Foo on the Strategic Expansion and Operational Excellence: The Cornerstones of Success

Underlining Subway Asia Pacific’s strategic initiatives, Eric Foo, President of Subway Asia Pacific elaborates, “We continue to focus on expanding our brand and reinforcing our status as one of the world’s leading restaurant brands. In the past four years, we’ve formed pivotal partnerships in Greater China, Thailand, Indonesia, and Malaysia, and ensured optimal placement and format for our restaurants. Our introduction of non-traditional outlets like Drive-Thrus in key markets, coupled with our emphasis on operational excellence for our franchisees, ensures the highest quality experience for our guests. There’s immense potential for growth in the APAC region, and we are eager to bring the unique Subway experience to an expanding guest base.”

Strategic Expansion and Milestone Achievements

Subway is ridding itself of a development-first mindset and opting for an experience-oriented approach. That means focusing on operational excellence and ensuring locations are in the right image, location, and format to best meet guests’ needs.

Jan-Mar 2024

“We continue to focus on strategic expansion and maintaining our position as one of the world’s largest quick service restaurants. We’re also ensuring that Subway restaurants are in the right location and right format. In addition, we’ve expanded our non-traditional fleet such as Drive-Thrus in several key markets. Just as important, we’re focused on supporting and training our franchisees on operational excellence so that they can provide the best possible experience to our guests. We have significant growth opportunities in the APAC region and we look forward to bringing a greater Subway experience to our guests” added Foo.

Looking Forward: A Future of Growth and Innovation Looking to the future, Subway Asia Pacific is committed to building on this legacy of success, by adopting a two-pronged strategy. Among the existing base, Subway will work on helping existing franchisees to expand from one to more restaurant portfolios.

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At the same time, Subway will seek to engage with new partners in green field markets under new business formats.

Whilst doing so, the focus will remain on expanding the brand’s presence while continuing to offer high-quality, eat fresh feel good, options to its guests.

About Subway Asia Pacific

Subway Asia Pacific, part of the global Subway brand, is renowned for its fresh and customizable sandwiches. With a strong presence in the Asian market, Subway continues to lead with its guest experience, menu innovation & brand growth.

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Oct-Dec 2023

与强大的各国合作伙伴一起奋进 战略扩张和卓越运营：成功的基石 赛百味亚太区总裁符国城 Eric Foo 在强调赛百味亚太区 的战略举措时阐述道：“我们继续专注于扩大我们的品牌 并巩固我们作为世界领先餐厅品牌之一的地位。在过去四 年中，我们已经形成了关键的我们在大中华区、泰国、印 度尼西亚和马来西亚建立了合作伙伴关系，并确保了我们 餐厅的最佳布局和业态。我们在主要市场引入了非传统门 店，例如得来速 (Drive-Thrus)，加上我们对被特许经营商 卓越运营的重视，确保了为我们的客人提供最高品质的体 验。亚太地区具有巨大的增长潜力，我们渴望为不断扩大 的客人群带来独特的 Subway 体验。” 赛百味亚太公司(Subway Asia Pacific) 在 2023 年 新加 坡特许经营与许可协会FLA 大奖中荣获四项荣誉，其中包 括今年首届特许经营领袖奖，为特许经营行业的卓越树立 了新的基准。赛百味亚太区总共荣获以下奖项： 1. 特许经营领袖奖 – 获奖者 (David Leong, Subway) 2. 老字号特许人奖 – 白金奖 3. 年度国际特许经营商 – 亚军 4. 年度特许经营商 – 第二名 这些奖项凸显了赛百味亚太公司在竞争激烈的市场中对创 新、增长和卓越特许经营的坚定承诺。 David Leong 畅谈这一里程碑式的成就： “多年的转型”: 赛百味亚太区发展总监粱捷强 David Leong 在这一重要 时刻分享了他的想法：“赛百味正在经历令人兴奋的多年 转型之旅，以改善我们业务的各个方面。尽管疫情大流行 带来了挑战，但我 们还是达到我们设 定的目标，例如销 售额的大幅增长、 数字业务的扩大和 市场渗透。亚太地 区在其庞大的人口 和日益繁荣的推动 下，继续成为增长 动力。”

战略扩张和里程碑成就 Subway 正在摆脱发展第一的思维方式，选择以体验为导 向的方法。这意味着专注于卓越运营，并确保场所具有正 确的形象、位置和格式，以最好地满足客人的需求。 “我们继续专注于战略扩张并保持我们作为世界上最大的 快餐店之一的地位。我们还确保赛百味餐厅处于正确的位 置和正确的格式。此外，我们还扩展了我们的非传统餐厅 在几个主要市场拥有诸如得来速 (Drive-Thrus) 等车队。同 样重要的是，我们专注于支持和培训我们的被特许经营商 以实现卓越运营，以便他们能够为我们的客人提供最佳的 体验。我们在亚太地区拥有巨大的增长机会我们期待为我 们的客人带来更好的 Subway 体验。”Foo 补充道。 展望未来：增长和创新的未来 展望未来，赛百味亚太公司致力于通过采取双管齐下的战 略，继承这一成功传统。在现有基地中，赛百味将致力于 帮助现有被特许经营商将餐厅组合从一家扩展到更多。同 时，赛百味将在新业态下寻求绿地市场的新合作伙伴。与 此同时，重点仍然是扩大品牌影响力，同时继续为客人提 供高品质、新鲜、感觉良好的选择。 关于赛百味亚太公司 赛百味亚太公司是全球赛百味品牌的一部分，以其新鲜和 可定制的三明治而闻名。凭借在亚洲市场的强大影响力， 赛百味在宾客体验、菜单创新和品牌发展方面继续保持领 先地位。

Jan-Mar 2024

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The 2023 ANNUAL ASIA PACIFIC FRANCHISE CONFEDERATION MEETING was hosted by the Philippine Franchise Association (PFA) 25 October 2023, Wednesday, Forbes Ballroom 1, Conrad Manila.

The 2023 Annual World Franchise Council meeting took place a day later at the same venue.

Delegates came from: 1. (ABF) Brazil 2. (BFA) Britain, UK 3. (CCFA) China 4. (CCF) Colombia 5. (EFDA) Egypt 6. (FFA) Finland 7. (HFA) Hungary 8. (AFI) Indonesia 9. (KFA) Korea 10.(MFA) Malaysia 11. (AMF) Mexico 12.(NFV) Netherlands 13.(FANZ) New Zealand 14.(PFA) Philippines 15.(PFO) Poland 16.(APF) Portugal 17.(FLA) Singapore 18.(ACFPT) Taiwan 19.(APFC) Asia Pacific Franchise Confederation 20.(EFF) European Franchise Federation 21.(FAD) Emirates Association of Franchise Development 22.(FIAF) Ibero-American Franchising Federation

菲律宾特许经营协会主办了世界特许经营理事会（WFC） 和亚太特许经营联合会（APFC）的双场会议。 参与国家来自巴西、英国、中国、哥伦比亚、埃及、芬 兰、匈牙利、印度尼西亚、韩国、马来西亚、墨西哥、荷 兰、新西兰、菲律宾、波兰、葡萄牙、新加坡、台湾和阿 联酋。 出席的还有三个超国家协会：欧洲特许经营联合会 (EFF)、伊比利亚美洲联合会联合会 (FIAF) 以及亚太特许经 营联合会 (APFC)。

Jan-Mar 2024

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Jan-Mar 2024

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The Philippines Franchise Association hosted the World Franchise Council and the Asia Pacific Franchise Confederation meetings, whilst organizing, almost back-to-back Franchise Asia Philippines 2023.

Some statistics: Total Number of Exhibition Booths: 719; Total Expo Visitors: 60,000; Exhibitors Profile: International 16%; Homegrown 84%; Food 73%; Non-Food 27% 菲律宾特许经营协会主办了世界特许经营理事会 和亚太特许经营联合会会议. 同时, 它也举报了亚 洲最大的特许经营展览会之一。一些统计：展位 总数：719个；会参观者总数–6万；参展商：外 国16%；本土84%；食品73%，非食品27%.

Franchise Association

Delegate Name

Brazilian Franchise Association (ABF)

Mr. Sidnei Amendoeira Junior

British Franchise Association (BFA)

Ms. Philippa Jayne Wilkins

China Chain Store & Franchise Association (CCFA)

Ms. Yang Wen; Mr. Sun Ke ; Ms. Susan Su

Colfranquicias (Colombo)

Ms. Monica Maria Jaramillo Corredor; Mr. Luis Felipe Jaramillo Lema

Emirates Association for Franchise Development (FAD)

Ms. Salma Mater Mubarak Almansoori

Egyptian Franchise Development Association (EFDA)

Ms. Rania Mohamed Fakhry Mohamed Soliman; Mr. Mostafa Hatem Mostafa Zaki Taha; Ms. Sara Hatem Mostafa Zaki Taha; Mr. Hatem Mostafa Zaki Taha

Finnish Franchising Association (FFA)

Mr. Juha Kosti Vastamaki

Hungarian Franchise Association

Mr. Hans Anders Svensson; Dr. Katalin Mandel

Indonesian Franchise Association (AFI)

Mr. Anang Sukandar; Ms. Veronica Linda Purnamartini; Mr. Andrew Nugroho; Ms. Wirasnie Ratiningsih Hajadi; Mr. Bije Widjajanto; Ms. Susanty Widjaya

Korea Franchise Association (KFA)

Mr. Chung Hyun Sik; Ms. Hae Ok Chong; Mr. Park Ho Jin; Mr. Lee Jong Geun; Mr. Kang Suk Woo; Ms. Jo Eunae; Mr. Lee Jun Ho;

Malaysian Franchise Association (MFA)

Ms. Zuraida Jomri; Prof. Dr. Azmawani Abd Rahman; Mr. Terry Lim; Mr. Deric Yeo; Mr. Norhadi Md Yusof; Mr. Arman Abd Hamid; Noreswandi Bin Mohamad; Mr. Ichwan Fiska Rimaya bin Musly Thahar;

Mexican Franchise Association (AMF)

Ms. Betsabe Citlalli Eslava Altamirano; Mr. Enrique Ulyses Alcazar Cordova; Ms. Maria Del Carmen Cabrera Cisneros

Netherlands Franchise Association (NFV)

Ms. Charlotte Maria Oude Reimer

Franchise Association of New Zealand (FANZ)

Mr. Bradley Jacobs; Mr. Poitoa (Mani) Ikitau

Philippine Franchise Association (PFA)

Mr. Chris Lim;Ms.Sherill Quintana; Mr. Joseph Tanbuntiong; Mr. Samie Lim; Mr. Richard Sanz; Ms. Chit Estrada; Mr.Jake Santos; Ms.Joanna Tomagan

Polish Franchise Organization (PFO)

Ms. Monika Dabrowska

Portuguese Franchise Association (APF)

Mr Jose Francisco Cavaleiro Machado ; Mr Ernesto Pontes De Carvalho; Ms. Cristina Maria Vicente Da Costa Pires Coelho De Matos

Franchising and Licensing Association, Singapore

Mr. Andrew Khoo; Mr. Dickson Low; Ms. Tricia Tan; Mr. Albert Kong

Association of Chain and Franchise Promotion, Taiwan (ACFPT)

Mr. Michael Wu; Ms. Leah Liu

Franchise & License Association Thailand (FLAT)

Ms. Mananpat Thanatthanarom

Franchise Advisory Centre

Mr. Jason Gehrke

Asia Pacific Franchise Confederation

Dr. Bing Sibal-Limjoco

European Franchise Federation (EFF)

Ms. Andrea Bartholomew; Mr. Simon Ashley Bartholomew

Ibero-American Franchising Federation (FIAF)

Ms. Francesca Grasiuso; Mr. Gabriel Antonio Grasiuso

Jan-Mar 2024

Franchise & License Expo Indonesia 2023 (FLEI) XXI -13th -15th October

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ranchise & License Expo Indonesia (FLEI) 2023 was a three-day event held at the Jakarta Convention Center (JCC Senayan) that showcased local and international franchise and license-related brands from various business categories. Attendees were able to explore different brands and learn about their business models, products, and services, thus providing a fantastic opportunity to network with industry experts, investors, and other entrepreneurs.

2023年印度尼西亚特许经营和许可 证博览会 (FLEI) 第 21 届 -10 月 13 日 -15 日 2023 年印度尼西亚 特许经营和许可证博览会 (FLEI) 是在雅加达会议中心 (JCC Senayan) 举行的为期三天的活动，展示了本地 和国际特许经营和许可证相关的活动 来自不同业务类 别的品牌。 与会者能够探索不 同的品牌并了解他们的商业模 式、产品和服务，从而提供了 与行业专家、投资者和其他企 业家建立联系的绝佳机会。

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Jan-Mar 2024

ASEAN Retail-Chains Franchise Federation (ARFF)’s vision unveiled during ASEAN Outstanding Business Awards (AOBA) 2023

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eputy Minister of National Unity, Senator Sarawasthy Kandasami, officiated the at the grand event held at the Shangri-La Kuala Lumpur. The event was organized by the with Malaysia’s former Prime Minister, Dato’ Sri Ismail Sabri bin Yaakob witnessing as its Patron for advisory and mentorship.

The 2023 edition witnessed recipients from Malaysia, Cambodia, Thailand, Indonesia, Vietnam, Brunei, Myanmar, China, Japan, Taiwan, Australia, Hong Kong, and Korea, reaffirming AOBA’s status as the premier cross-border business event in the region.

As part of its strategic vision for ASEAN expansion, ARFF has facilitated the exchange of multiple Memorandums of Understanding (MOUs) between Malaysia, China, and Indonesia. Notably, this includes the establishment of a ‘Hainan Cooperation Park,’ a one-stop business registration, financial management, research, and development (R&D), big data, and investment center in the city of Haikou, Hainan, China.

ARFF President Dato’ Sri Mike Loh said, “This pivotal move will facilitate the penetration of ASEAN markets by participating nations and catalyze Malaysian businesses to forge meaningful relationships with our ASEAN counterparts. We are also establishing a Malaysia Cooperation Center within our trio partnership whereby ARFF will create a center that provides a business-friendly environment, facilitating the establishment of Chinese companies in Malaysia.”

Additionally, the MOU conforms with ARFF’s goal of serving as a bridgehead for China’s Belt & Road (BRI) initiative, also known as One Belt, One Road (OBOR), by leveraging Malaysia’s geographical position. This will facilitate smoother connectivity and trade routes, enhancing the overall infrastructure and economic integration within ARFF’s (RCEP) framework.

Touching on the Regional Comprehensive Economic Partnership (RCEP), Ismail Sabri highlighted, “This free trade agreement offers significant opportunities for economic growth, providing space for businesses like those who are present here tonight, to expand not only within their respective countries but also internationally, significantly contributing to the overall prosperity of ASEAN.” AOBA 2023’s Organizing Chairman Raymond Woo expressed, “the award recipients have undergone a rigorous screening process including evaluations of business practices, sustainability initiatives, and community contributions to ensure that they are truly worthy of the honor.”

ARFF will continue to be at the forefront of Malaysia’s retail chains, and franchises, amongst other industries.

The Federation will be providing industry players with networking events, exhibitions, cultural exchanges, and trade missions in the upcoming year, conforming to its goal of contributing to Malaysia’s gross domestic product (GDP) through the wholesale and retail trade sectors.

Jan-Mar 2024

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东盟杰出商家奖(AOBA)

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来西亚国民团结部副部长Sarawasthy Kandasami上议员为在吉隆坡香格里拉大酒店举 行的东盟杰出商家奖(AOBA)主持开幕礼。该 项活动乃由东盟零售连锁业特许经营联合会(ARFF)主 办，马来西亚前首相拿督斯里Ismail Sabri bin Yaakob 以咨询与导师赞助人的身份出席观礼。 2023年度AOBA的领奖者来自马来西亚、柬埔寨、泰国、 印尼、越南、汶莱、缅甸，新加坡，中国、日本、台 湾、澳洲、香港及韩国， 再次奠定AOBA作为本区域首屈 一指跨境盛会的地位。 ARFF会长拿督斯里罗珉錞 (Mike Loh)说道：“这项重 要的举动将有利于参与的国家渗透东盟市场，并催化马 来西亚商家与我们的东盟伙伴建立意义重大的更紧密关 系。我们也将为三大伙伴国兴建一座马来西亚合作中 心，其中ARFF将创造一个具备商业友好环境的中央据 点，让中国公司更方便在马来西亚开设分店。” 此外， 该份谅解备忘录亦符合ARFF的目标，即善用马来西亚得 天独厚地理位置的优势，充当中国带与路(BRI)倡议之 下广为人知的一带一路(OBOR)桥头堡。这也有利于更 顺畅的衔接与商贸路径，强化区域性全面经济伙伴关系 (RCEP)框架内部的整体基本建设与经济整合。 提及RCEP时，Ismail Sabri强调：“这份自由贸易协议 为经济成长提供了显著的良机，为今晚在场的商家以及 同行们提供空间，不但在各自的国家拓展生意，还能进 军国际，并对整个东盟的整体繁荣作出重大贡献。”

AOBA 2023筹委会主席Raymond Woo表示：“我们的众多 领奖者赢取的不只是奖项，他们的提名也经历一个严格的 筛选过程， 包括评估他们在商务作业、可持续性倡议以 及对社群作出何种贡献方面的表现，以确保他们真正值得 这份殊荣。” 随着2023步入尾声， ARFF将继续陪同其他业者一起，站 稳在马来西亚零售连锁业的最前线。该联合会将在来年为 业者提供建立人脉的活动、展览会、文化交流和商贸访问 代表团，这也符合它通过批发与零售领域促进国内生产指 数(GDP)增长的目标。 Media Inquiries: contact: Intan Abdul, PR & Corporate Comms. Executive, Global Creative & Media Agency intan.abdul@gcma.tv | +6010 39 0 4405

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Jan-Mar 2024

Hybrid Conference:

Plant-Based Food And Sustainable Food Development In Singapore And Vietnam Held At Q Industries Factory In HCMA On November 1st, 2023.

Organized by the Singapore Chamber of Commerce Vietnam and supported by Singapore Management University’s SMU Academy, this event attracted more than a 100 people both online and in person.

The various speakers shared their fields of expertise and responded to questions during the Q&A session.

L’Earth (S) Pte Ltd coordinated many aspects of this event, including getting manufacturers to display their food products and offering an array of food for tasting. 混合会议：植物性食品和可持续食品发展会议于 2023 年 11 月 1 日在胡志明市 Q INDUSTRIES 工 厂举行。 本次活动由越南新加坡商会主办，并得到新加坡 管理大学 SMU 学院的支持，吸引了超过 100 名在 线和现场人士参与。 各位演讲嘉宾在问答环节分享了各自的专业领域 并回答了问题。L’Earth (S) Pte Ltd 协调了本 次活动的许多方面，包括让制造商展示他们的食 品并 提供一系列食品供品尝。

Jan-Mar 2024

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The 3rd Indonesia Licensing Expo (ILE)

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he Association of Indonesian Licensing (ASENSI) together with International Multi Expo Indonesia (IMEI) and Krista Exhibitions staged the third Indonesia Licensing Expo (ILE), which were held in three cities, namely Surabaya, Denpasar, and Jakarta.

Figures given by the organizer states that Indonesia’s license and franchise businesses employ 600,000 workers.

The number of licensing businesses has increased due to the increasing number of new micro, small and medium enterprises (MSMEs) which are mainly in the food and beverages, retail and services sectors.

During the launch in Jakarta, Mr. Agus Purwanto ,representing the executive general director of domestic trade, said he hoped that local brands would boost the spirit of entrepreneurship and be a catalyst for the revival of Indonesian brands and products, including domestic franchisees…CEO of IMEI and Krista Exhibitions Daud D Salim shared with the press how licensing served as a crucial springboard for Indonesia’s future progress, flourishing from the domestic market to other nations. Chairman of ASENSI Susanty Widjaya praised the optimism regarding the success of the exhibition rising to an international scale, as it involved a number of countries that can be used to promote Indonesian products in the licensing and franchising industry. 印度尼西亚授权协会（ASENSI）与印度尼西亚国际多媒体博览 会（IMEI）和Krista Exhibitions共同举办了第三届印度尼西亚授 权博览会（ILE）.该博览会在泗水、登巴萨和雅加达三个城市举 行。 主办方提供的数据显示，印尼的许可和特许经营企业雇用 了60万名工人。由于新的微型、小型和中型企业（MSME）数量 不断增加，主要集中在食品和饮料、零售和服务业，许可业务 的数量有所增加。 在雅加达的发布会上，国内贸易执行总经理 Agus Purwanto先生表示，希望本土品牌能够激发创业精神，成 为印尼品牌和产品复兴的催化剂，包括国内加盟商. IMEI 和 Krista Exhibitions 的 首席执行官Daud D Salim 向媒体分享了授权如何成为 印度尼西亚未来进步的重要跳板，从国内市场到其他国家蓬勃发 展。 ASENSI 主席 Susanty Widjaya 赞扬了展会在国际范围内取得 成功的乐观态度，因为该展会涉及多个国家，可用于在许可和特 许经营行业推广印尼产品.

Jan-Mar 2024

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15 November 2023, Wednesday; Singapore Marriott Tang Plaza Hotel Grand Ballroom Level 3. Guest-of-Honour: Ms. Low Yen Ling, Minister of State, Ministry of Trade and Industry & Ministry of Culture, Community and Youth. FLA (Singapore) received a total of 26 nominations from 14 companies; 24 awards were presented across 11 categories to 13 companies representing 10 brands from the F&B, Lifestyle (Fitness), Retail (Convenience Store) and Services (Care) industries.

COMPETITIVE AWARDS

RECOGNITION AWARDS

PROMISING FRANCHISOR OF THE YEAR:

INNOVATION BUSINESS:

• GOPIZZA : Overall Winner • Hovi Care : Runner Up

• VEGANBURG: Winner

FRANCHISOR OF THE YEAR: • 7-Eleven Singapore: Overall Winner; • Inspire Brands Asia (Anytime Fitness): Runner Up (Lifestyle) • Subway: 2nd Runner Up INTERNATIONAL FRANCHISOR OF THE YEAR: • JUMBO Seafood: Overall Winner (F&B) • Inspire Brands Asia (Anytime Fitness): Overall Winner (Lifestyle) • Subway: Runner Up • Kopitiam Asia Pacific (OldTown): 2nd Runner Up

ESTABLISHED FRANCHISOR: • Subway: Winner (Platinum level).

• Kopitiam Asia Pacific (OldTown): Winner (Gold level) COMMENDABLE INTERNATIONAL FRANCHISE PARTNER: • C J Seafood Company Limited (JUMBO Seafood), Malida Chinsupakul, Director: Winner (Thailand) • AF247 Inc. (Inspire Brands Asia – Anytime Fitness), Eugenio Palmieri, Co-Owner & President: Winner (Philippines)

PROMISING LICENSOR OF THE YEAR:

FRANCHISE EXECUTIVE:

• Ng Ah Sio Bak Kut Teh: Overall Winner

• Aaron Cheng (7-Eleven Singapore): Winner

FRANCHISEE OF THE YEAR: • HHH Enterprise (Poke Theory), Nicole Hoang, Managing Director: Overall Winner • 88 Enterprises (7-Eleven Singapore), Jaymes Lee, Franchise Owner: Runner Up • Ashba Pte Ltd (Inspire Brands Asia – Anytime Fitness), Eugenio Palmieri, Co-Owner & Director: 2nd Runner Up

FRANCHISE MANAGER: • Tan Chiah Liang (JUMBO Seafood): Winner • Kelvin Sia (GOPIZZA): Winner FRANCHISE LEADER: • Ang Kiam Meng (JUMBO Seafood): Winner • David Leong (Subway): Winner

Jan-Mar 2024

7-Eleven won the overall championship of “Franchisor of The Year”. 7-Eleven (Singapore), a subsidiary of DFI Retail Group, accounts for 70% of the national convenience store chain market share. Since opening its first store in Singapore 35 years ago, 7-Eleven has grown through franchising. Currently, more than half of the nearly 500 stores on the island are franchised.

The overall championship of International Franchisor of the Year was won by Jumbo Seafood. It has a total of 23 stores around the world, of which 12 are self-operated stores and 11 are franchised stores.

GOPIZZA won the overall championship of “Promising Franchisor of The Year”. This South Korea chain started with a humble food truck in 2016 and has now expanded to more than 200 stores in six countries through franchising.

Subway Asia Pacific received four honors: 1. Franchise Leadership Award – Winner (David Leong); 2.

Established Franchisor Award – Platinum Award 3. International Franchisor of the Year – Runner Up; 4.

Franchisor of the Year – 2nd Place Old Town White Coffee (Kopitiam Asia Pacific) received the International Franchisor and Established Franchisor of the Year awards.

Dickson Low, president of the Franchise and Licensing Association Singapore, pointed out that the franchise business in Singapore has shown a continued growth trend and the overall value is increasing significantly. Noteworthy areas include catering, retail, education, and service industries.

Minister of State Liew Yin Ling said that over the next three years, Enterprise Singapore (ESG) will continue to carry out multiple cooperation with FLA, including establishing cooperative relationships with overseas associations and market partners. In addition, FLA will also launch new Workforce Skills Qualification (WSQ) courses, such as teaching how to approach franchising as a business opportunity and strategy.

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2023年11月15日，星期三；新加坡特许经营及许可协会FLA 在新加坡万豪酒店大宴会厅3楼举报了年度颁奖晚宴。主宾是 贸工部兼文化、社区及青年部政务部长刘燕玲女士。 FLA共收 到来自14家公司的26项提名；涵盖11个类别的24个奖项颁发 给了代表来自餐饮、生活方式（健身）、零售（便利店）和服 务（护理）行业 10 个品牌的 13 家公司。 7-Eleven获得 “年度特许经营商” 总冠军。DFI零售集团旗下 的7-Eleven（新加坡），占全国连锁便利店的70%市场份额。 自35年前在新加坡开设第一家店以来，7-Eleven通过特许经 营取得了增长。目前，全岛近500家店铺中，有一半以上是特 许经营。 “年度国际特许经营商”总冠军由珍宝海鲜Jumbo Seafood 摘得。珍宝海鲜在全球共有23家门店，其中12家为自营 店，11家为特许经营门店上是特许经营。 GOPIZZA获得 “年度潜质特许经营商” 总冠军。这家来自韩 国的连锁餐饮品牌，始于2016年一辆简陋的餐车，现已通过 特许经营扩展到六个国家的200多家门店。 赛百味Subway亚太公司荣获四项荣誉: 1. 特许经营领袖奖 – 获奖者 (David Leong); 2. 老字号特许人奖 – 白金奖 3. 年度国际特许经营商 – 亚军; 4. 年度特许经营商 – 第二名 Old Town White Coffee Kopitiam Asia Pacific 荣获年度国 际特许经营商和老牌特许经营商奖。 新加坡特许经营及许可协会FLA会长刘霆勇指出，新加坡的特 许经营业务表现出持续增长的趋势，总体价值正显著增加， 值得注意的领域包括餐饮、零售、教育和服务业。政务部长 刘燕玲说，在接下来的三年里，新加坡企业发展局ESG将继 续与FLA展开多项合作，包括与海外协会和市场合作伙伴建 立合作关系。此外，FLA也将推出新的劳动力技能资格培训 （WSQ）课程。

Jan-Mar 2024

Jan-Mar 2024

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How to Destigmatize Repulsive Products Wharton’s Samir Nurmohamed explains “dirty creativity,” a phrase he and his co-author coined to describe how entrepreneurs pitch unusual products that consumers may find objectionable.

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ancakes made from crickets, lamps made from fungus, handbags made from discarded cow stomachs, and charcoal made from human feces.

The ideas for these products came easily to their inventors.

The hard part is trying to sell them to finicky consumers grossed out by the ick factor. But where there is a will, there is a way to sell even the most repulsive products by changing how the public perceives them.

That process is part of what INSEAD organizational behavior professor Spencer Harrison and Wharton management professor Samir Nurmohamed call “dirty creativity,” which they define as novel and useful ideas or products that are stigmatized in the context in which they are introduced.

“The idea for the research came out of conversations that Spencer and I were having about what we teach our students,” Nurmohamed said. “When we talk about creativity to our students and executives, they often think of it as something very novel or innovative. But what a lot of entrepreneurs and companies realize is that they have to put these novel items out there in a form that people will embrace.”

This tricky transformation is the key to success for dirty creativity, he said. It’s what has inspired consumers to gobble up lab-grown hamburgers, sit on furniture built out of recycled construction debris, and wear clothes woven from plastic waste.

The professors interviewed dozens of creative workers and their associates, surveyed more than 200 consumers, and culled through countless written articles and reviews about weird products to determine how they become accepted in the marketplace. They found two specific tactics: relocating the dirt and recasting the dirt as value.

“Our inductive theory reveals that creative workers champion their products by drawing attention to the dirtiness while simultaneously mitigating the ramifications of doing so,” they wrote in the paper titled “Dirty Creativity: An Inductive Study of How Creative Workers Champion New Designs that are Stigmatized” published in Organizational Behavior and Human Decision Processes.

“Nobody says, ‘I’m eating cow’ when they are eating steak. These are labels that we use to reframe what we are eating.”

— Samir Nurmohamed

Relocate the Dirt to a Less Stigmatized Place Helping consumers develop a taste for an unpalatable product or service requires a bit of shuffling to “relocate” the item from a place of stigma. Dirty creatives do this through wordplay by developing a vocabulary that connects the product to more familiar, normal items. Instead of describing insect-based food as made from ground crickets, inventors label it as cricket flour. The owner of a clothing company that uses ink made from captured air pollution said their products started selling after they rebranded from Pollution Ink to Sky-Ink. “We talk about relocating dirt as this idea of not hiding or concealing, but moving the stigma of dirtiness within a network of common ideas that people have,” Nurmohamed said. “Nobody says, ‘I’m eating cow’ when they are eating steak. These are labels that we use to reframe what we are eating. What these entrepreneurs are doing is the same.

They are trying to come up with a connective vocabulary so that their products are more pleasing.”

In addition to connective vocabulary, designers also have to disguise the dirt in a way that doesn’t signal stigma. In other words, they relocate consumer attention away from the ickiness. One example cited in the paper is Worm Tofu, a company that makes tofu and ice cream out of ground mealworms. “I can definitely say we get more people tasting worm tofu than we would if we just showed up with a plate of steamed worms,” the owner told the professors.

The maker of cow-stomach handbags said they choose to reinvent the discarded material as handbags because accessories are instantly recognizable to consumers.

Recast the Dirt as a Valuable Product The final step for dirty creatives is recasting the dirt as something of value. This is most commonly achieved by refining the aesthetics of a product, like creating cowstomach bags that are lovely enough to make the consumer forget about the contents. These innovators also work hard to emphasize the sustainability of their products as an important reason to buy them.

“Recasting is all about instilling the features of whatever is

Jan-Mar 2024

dirty and trying to redeem the value,” Nurmohamed said.

“It’s sometimes a harder argument to make for people. If you look at crickets as food, it’s much more sustainable than cows or other animals, and you get a lot more nutritional bang for your buck. But you aren’t going to persuade everyone to eat them.”

The professor said it’s also a challenge to convince consumers that their novel products are safe, especially when there are no standards of comparison because similar products do not exist. This is why these innovators are taking the initiative to create their own standards to ensure safety.

How to Destigmatize Repulsive Products for a Cleaner Planet Selling what seems like a crazy idea is particularly important these days because of the attention on the circular economy.

More consumers are demanding environmentally friendly practices and less waste generation. The circular economy is expected to grow, and so will the need for dirty creativity, according to the professors.

“To create a cleaner planet, we need products that make us more comfortable being close to waste. For organizations to conform to a circular economy, products will increasingly rely on dirty creativity,” they wrote.

Nurmohamed said many of the entrepreneurs he interviewed for the research believe in a higher purpose for their dirty creativity and want their products to succeed for reasons beyond profit.

That component of social impact resonates deeply with his students, he said.

“Entrepreneurship is already an uphill battle, and then you’re adding this even bigger obstacle, which is that the idea is inherently stigmatized or tainted,” he said. “But a lot of these entrepreneurs are willing to do this. They want these ingredients to be part of the solution, and there is something really cool and interesting about that when you think about the meaning of work.”

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如何让令人恶心的废物 再造产品受人欢迎？ 沃顿商学院的努默哈穆德 (Samir Nurmohamed) 解释 了何为 “废物再造”（dirty creativity)，这是他和合著 者创造的一个短语，用来描述企业家如何推销对于 让人讨厌的废弃物的再创造产品。

比

如：蟋蟀做的煎饼，真菌做的灯，废弃牛胃做的手提 包，以及人类粪便做的木炭。

这些产品发明者发现最困难的部分是试图把它们卖给挑剔的 消费者。因为消费者觉得这些废弃物让人恶心。但只要有意 愿，就有办法改变公众的看法并让他们乐意买单。 这一过程是INSEAD组织行为学教授哈里斯（Spencer Harrison）和沃顿商学院管理学教授努默哈穆德（Samir Nurmohamed）所称的“废物再造”（dirty creativity）的一部 分，他们将其定义为把让人讨厌的废弃物重新创造为新颖有 用的想法或产品。 努默哈穆德说：“这项研究的想法来自Spencer和我的教学 以及与学生的对话。当我们向学生和高管谈论废物再造时， 他们通常认为这非常创新。但许多人也意识到，必须以人们 能接受的形式推出这些新颖的产品。” 他说，这种棘手的转变是废物再造 成功的关键。这激发了消费者 狼吞虎咽地吃实验室培育的汉 堡，乐意坐在用回收建筑垃 圾建造的家具上，穿上用塑 料垃圾编织的衣服。 教授们采访了数十名废物 再造的创意工作者，调查 了200多名消费者，并筛 选了无数关于奇怪产品 的书面文章和评论，以 确定它们是如何在市场上 被接受的。他们发现了两 种具体的策略：重新定位 这些产品，以及将废物重新 铸造为价值。 他们在发表在《组织行为学与 人类决策过程》期刊上题为《 废物再造：创造性工作者如何 重新设计废弃物的归纳研究》 （Dirty Creativity: An Inductive Study of How Creative Workers Champion New Designs that are Stigmatized）的论

Jan-Mar 2024

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当人们吃牛排时，没有人会 说‘我在吃牛’，说的一定是‘ 我在吃牛排’。这些名词就 是一种重新定义。 — 萨米尔·努默哈穆德

文中写道：“我们的归纳理论表明，创造性工作者通过吸引 人们对废弃物的关注来支持新产品，同时又努力减轻这样做 的后果。”

够可爱的牛胃袋，让消费者忘记这其实是牛胃做的。同时， 这些创新者还努力强调其产品的环保可持续性，将其作为购 买产品的重要原因。

将废物重新定位

“为了创造一个更清洁的地球，我们需要那些能让我们更舒 适地接近废物的产品。”— 努默哈穆德

帮助消费者培养对废物再造产品的喜爱需要一点重新洗牌的 思路，例如将商品从被人讨厌的的地方“重新定位”。创意 人员通过文字游戏来实现这一点，他们开发了一个词汇表， 将产品与更熟悉、更正常的项目联系起来。 发明者们并没有将昆虫类食物描述为由磨碎的蟋蟀制成，而 是将其称为蟋蟀粉。一家使用空气污染物制成的印染墨水的 服装公司的老板表示，他们在把产品的名字从“污染墨印” 更名为 “天空印染”之后，销售开始起飞。 努默哈穆德表示：“我们谈论重新定位废物，不是让你隐藏 或隐瞒，而是在人们的常识性认知里消除或者重新建构对废 物的概念。当人们吃牛排时，没有人会说‘我在吃牛’，说 的一定是“我在吃牛排”。这些名词就是一种重新定义。对 于这些产品也是如此。企业家试图想出一个连接词，这样他 们的产品才会更讨人喜欢。” 除了连接词汇之外，创意者还必须以一种不意味着恶心的方 式来掩饰废物的令人讨厌。换句话说，他们将消费者的注意 力从恶心或者讨厌转移开。论文中引用的一个例子是蠕虫豆 腐，一家用磨碎的粉虫制作豆腐和冰淇淋的公司。店主告 诉研究者：“我可以肯定地说，品尝我们蠕虫豆腐的人比品 尝一盘蒸蠕虫的人还要多。”还有这家牛胃手提包制造商表 示，他们选择将废弃材料重新制成手提包，因为消费者可以 立即识别出这个包是牛胃做的。 为废物重塑价值 对于废物再造人士来说，最后一步是将废物重塑为有价值的 东西。这通常是通过改进产品的美学来实现的，比如制作足

努默哈穆德说：“重新审视就是确立任何废物的特征，并试 图重新建立其价值。有时候，循规蹈矩却更难说服消费者。 例如，如果你把蟋蟀看作食物，它比奶牛或其他动物更具可 持续性，而且你会得到更多的营养。但你却很难说服每个人 都吃蟋蟀。” 这位教授表示，让消费者相信他们的新产品是安全的也是一 个挑战，尤其是当不存在同类产品而缺乏比较标准。这就是 为什么这些创新者需要主动制定自己的标准来确保安全。 为了更清洁的星球 如今，由于人们对循环经济的关注，拥有这样看似疯狂的 想法显得尤为重要。越来越多的消费者要求企业采取环保措 施，减少产生废物。教授们表示，循环经济有望增长，对废 物再造的需求也将增长。 他们写道：“为了创造一个更清洁的地球，我们需要让人们 更舒适地接近废物再造的产品。为了让企业符合循环经济， 产品也将越来越依赖对于废弃物的创造力。” 努默哈穆德说，许多致力于废物再造的企业界有更崇高的目 标，他们希望产品取得成功，不仅仅是为了利润。这种社会 影响力的号召感在他的学生中产生了深刻的共鸣。 他说：“创业已经是一场艰苦的战斗，现在你又增加了一 个更大的障碍，那就是你在对让人讨厌的废弃物进行再造。 而很多企业家却愿意投身于此。他们希望自己的努力成为解 决方案的一部分。当你的工作具有更高的意义时，这真的很 酷，也很有趣。”

Jan-Mar 2024

The World Intellectual Property Organization (WIPO)-Singapore ASEAN Mediation Programme (AMP) has seen its first successful mediation case.

1. The WIPO-Singapore ASEAN Mediation Programme (AMP) is part of the collaboration between the Government of Singapore and WIPO, under which funding for mediation is available under certain conditions.

2. The IP Mediation Certification programme is a joint initiative of SMC and the Intellectual Property Office of Singapore. The programme is designed to enhance a mediator’s skills in mediating IP disputes.

3. It is a condition of funding under AMP that parties allow a “shadow” mediator to attend and observe the mediation.

4. The IPOS Young IP Mediator initiative was launched with the objective to give more exposure and build up experience among those who may mediate or represent parties in IP mediations in future.

Background

This mediation revolved around three Singapore businesses, Chew’s Optics on the one hand, and Chew’s Optics (Bishan) with Chew’s Optics (Kovan) on the other.

Both parties’ principal activity involves the business of optometry, where a range of eyecare services is provided and spectacle frames, lenses and contact lenses sold.

The dispute involves the use of Party A’s Class 35 Trademark Nos. 40202200147S and 40202200146Q (collectively, the “Trademarks”) as respectively depicted below: Party A has been using the Trademarks in the course of his business since 1988 as a common law mark prior to its registration in 2022. In 2000, Party A licensed the Trademarks to Chew’s Optics (Bishan).

The expiration of this license was contested. In 2021, Chew’s Optics (Bishan) created Chew’s Optics (Kovan) and allegedly used the Trademarks without obtaining the requisite licenses from Party A.

From the outset, parties were forthcoming with the prospect of attempting mediation to resolve this IP dispute under the WIPO-Singapore ASEAN Mediation Programme (AMP). Under AMP, the parties in a mediation case can receive reimbursement of mediation costs, up to S$8,0005.

It is a condition of funding under AMP that parties agree 5 to named publicity, without the need to disclose specific details of the settlement agreement, hence this article.

Mediation Process

Pre-Mediation Discussions.

Prior to the mediation, parties submitted an agreed statement of facts; and their respective case statements furnishing further details about their perspectives and proposed solutions to the Mediator, which they decided not to exchange. During separate calls between the Mediator and lawyers for the

28

When asked how likely it was to use mediation again if there was no funding, Party B thought that it was likely to do so for its effectiveness.

The lawyers for Party B remarked: The mediation was certainly a fruitful one which not only resolved the overt legal disputes but also included related commitments from parties that were strictly speaking out of the scope of the legal issues. This was made possible only with mediation and is not achievable with litigation. The disputing parties were ultimately family members, and it was desirable to assist them resolve all issues within a day than be put through long-drawn and acrimonious litigation proceedings.

The lawyers for Party A reflected as follows: We had a couple of difficult hours during the mediation, but it is indeed heartening to see counsels working together to advance our respective client’s interests and resolve the dispute as best as we can. We had a fantastic mediator, which ultimately helped to conclude the mediation with a positive result! (Dixon Soh) While this matter presented its challenges, it was truly uplifting to have witnessed the parties diligently hearing one another’s perspectives and achieving a mutually beneficial outcome, without having to go through the litigation route. (Lenon Ong) As a Young IP Mediator shadowing the Mediator, I (the author, 23-year-old Shannen Chua, an IPOS Young IP Mediator) felt extremely privileged to be given the opportunity to be a part of a successful IP mediation.

Jan-Mar 2024

Since my mediation exposure has only been limited to hypothetical practices in school and during competitions, I drew parallels between mediations in a controlled environment and in a commercial context where parties’ livelihoods are on the line.

One of my biggest takeaways was the power of emotions in mediation. While hypothetical problems in school do sometimes involve emotions as an undercurrent, parties (role played by fellow students) were almost always willing to put emotions aside to focus on the task at hand.

I now understand how emotions, whilst not necessarily at the forefront, had a significant impact in the way parties view the matter differently. Also, in an actual commercial mediation, compartmentalization of various matters and feelings become significantly and understandably a lot more difficult. In such situations, I realized the importance of focusing first on unpacking those emotions to understand the root cause of the dispute, before working towards a solution. I also learnt the importance of building with a solid foundation, as otherwise, any additional storeys (“proposals to resolve the dispute”), no matter how reasonable, may still be viewed with suspicion and collapse.

Another takeaway I had was the importance of building rapport between the Mediator and parties. In this mediation, right from the outset, the Mediator was conscious to make parties feel comfortable through personal introductions in holding rooms and detailed explanations about the processes. The Mediator also made parties feel comfortable by striking

Jan-Mar 2024

a delicate balance between appropriately summarizing, for parties to feel heard; and giving them the opportunity to express themselves. The Mediator in skillfully deciding when to interject, when to call for caucuses, and when to allow parties to communicate their opinions to one another, created a conducive environment for discussions.

Together with the lawyers, the parties were ultimately able to effectively convey their opinions and emotions to their counterpart, which promoted an open and transparent sharing. Through this, I realized how effective seemingly small acts by the Mediator can be to create a comfortable environment for parties to share their perspectives and work towards a common goal.

Conclusion

The mediation lasted for about eight hours and a settlement agreement was ultimately achieved. I am grateful for this opportunity to learn from a highly skilled Mediator, and to witness how the lawyers were able to effectively protect the interests of their clients whilst moving the discussion forward. This experience has offered new perspectives on how mediations are conducted, and I look forward to more opportunities in the future.

Postscript: In addition to cost savings through subsidized mediation costs, the resolution translated into significant time savings for all parties as traditional litigation would have taken one to two years.

“We are delighted that this collaboration with the Intellectual Property Office of Singapore (IPOS) has seen its first success and that another mediation case is already underway. As more businesses expand into ASEAN, AMP will stand them in good stead as an effective mediation catalyst, not only

29 as a cost and time saving IP dispute resolution option, but also to deliver commercially beneficial outcomes,” said Mr. Ignacio de Castro, Director, WIPO Center.

In addition to supporting businesses, AMP helps to nurture mediation talents in Singapore, by providing for a “shadow” mediator to sit in and observe the process.

23-year-old Shannen Chua, an IPOS Young IP Mediator, penned the above case summary with her first hand observations of how the mediator helped to identify the root cause of the dispute and mediated the case with tact and sensitivity to each party’s needs.

Designed to help businesses resolve their IP or technology disputes, AMP provides funding of up to SGD 8,000 for disputes or commercial contract negotiations involving at least one ASEAN party which are mediated at the WIPO Center. AMP is an initiative by the WIPO Singapore Office (WSO) and IPOS under the WIPO-Singapore Government Memorandum of Understanding (MOU). Interested applicants can apply for AMP funding by informing the WIPO Center when or after making a Request for WIPO Mediation.

More details on this programme can be found at https:// www.ipos.gov.sg/manage-ip/resolve-ip-disputes/ ip-dispute-resolution-hub/resources/wipo-singaporeasean-mediation-programme/. Or please contact Cherie Koh | Senior Assistant Director, Media & Communications Department, D: +65 6330 2705. The original source link where the case summary was published: https://www. ipos.gov.sg/docs/default-source/protecting-your-ideas/ hearings-mediation/amp-mediation-success---chew-soptics-chew-s-optics-(bishan)-chew-s-optics-(kovan)2023-amp-med-1.pdf

Jan-Mar 2024

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The Vietnam International Retailtech and Franchise Show (VIETRF 2023)

T

he Vietnam International Retailtech and Franchise Show (VIETRF 2023) took place from November 2nd-4th 2023. The 14th VIETRF was organized under the collaboration of COEX, Retail and Franchise Asia and Vinexad. This year’s show brought together over 300 brands from 15 economies namely Vietnam, Korea, Dubai, China, Hong Kong, Taiwan, Malaysia, Laos, Singapore, Russia, Japan, USA, England, Australia, and

越南特许经营展 (VIETRF 2023) 于 2023

年 11 月 2 日至 4 日举行。第 14 届 VIETRF 由 COEX、 亚洲零售与特许经营展和 Vinexad 合作举办。 今年 的展会汇聚了来自越南、韩国、迪拜、中国、香港、 台湾、马来西亚、老挝、新加坡、俄罗斯、日本、美 国、英国、澳大利亚和泰国等15个经济体的300多个 品牌。

Jan-Mar 2024

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Macao Franchise Expo (MFE)

M

acao Franchise Expo (MFE) is the trade fest that integrates exhibitions, forums, business matching sessions and promotional seminars, attracting investors from all over the world to explore business opportunities and establish network by online and offline MICE platforms.

Throughout the years, numerous brands have successfully launched businesses in local market and expanded their businesses to overseas through MFE, which fully demonstrates its role as a platform to promote the development of international franchise businesses.

澳门国际品牌连锁加盟展（MFE)

一个集展览、论坛、商业配对和推介会为一体的商贸 盛事。 它每年吸引来自全球的投资者以线上线下方式透过 展会平台寻找商机，以及与同业联系交流。在过往 数年，为数不少的品牌已成功透过MFE在本地市场发 展，以及拓展至海外市场，充分发挥了 MFE作为推动 国际连锁加盟发展平台的角色。2023MFE与

“第二

十八届澳门国际贸易投资展览会”（28th MIF）及首 届中国-葡语国家经贸博览会（澳门）（C-PLPEX）再 度同期举行，发挥协同效应，提升专业品牌形象。

Asiawide Francise Consultants Pte Ltd 152 Beach Road Gateway East #25-01 Singapore 189721 Tel: +65 6743 2282 Wechat: xinjiapoJiangJinXing LinkedIn: linkedin.com/in/albert-kong-b145b1

We are connected internationally...

Our Strategic Partners: Australia George Georgiou

Greece (1)Sotiris Yanakakis

Britain Iain Martin

Greece (2)Kostas Sarris-Tzamtzis

Brazil Paulo Mauro

Hungary (Budapest) Tamas Milla

Cambodia Sim Hoy Chhoung Sim

India Srinivas Kona

Canada & Africa J Perry Maisonneuve

Indonesia (1)Feca Hanafi

Canada Steve Chui

Indonesia (2)Nancy Widjaja

Canada Andrae Marrocco

Italy Federico Fiorentini

China (North) Alex Xu

Japan (1)Jun Harada

China (Western) Eileen Lou

Japan (2)Joseph H. Shima

China (Shanghai) Joy Gou

Japan (3) Kotaro Kohata

China (Chengdu) Li Weishi

Korea (1) David Kwon

China (HK/Guangzhou/ Macau) Norman Cheung

Korea (2) Simon Yoo

China (Hong Kong) Karen Kwan

Lebanon Yasser Kouatly

Croatia Dr. Ljiljana Kukec

Lithuania Severin Zhilinskis

France Louis Malta-Bey

Finland Veli-Pekka Pihlainen

Germany Rolf G Kirst

Malaysia (1)Sest Nee Lim

Portugal (1)Jose Antonio Cavaco

Malaysia (2)Doris Wong

Portugal (2)Ana Martins Correia

Malaysia (3)Yau Sir Leng

Romania Constantin Anton

Mexico Ferenz Feher

Russia (1)Ekaterina Soyak

Middle East (1)Sary Hamway

Russia (2)Vasil Gazizulin

Middle East (2)Mukesh Viroomal

South Africa Vera Valasis

Mongolia Luvsantseren Davaadelger

Taiwan (1) Lin Ku Yeh

Myanmar (1)Ko Myo Niang

Taiwan (2)Yeoh Ewe Chean

Myanmar (2)Hannie Hay

Thailand Sethaphong Phadungpisuth

New Zealand David McCulloch

USA (1)William LeSante

Nigeria Oluseyi Adebayo-Olubi

USA (2)Mark Shieh

Pakistan M Naeem Younas

Vietnam (1)Adrian Leong

Philippines (1)Marvin Q. Da Silva

Vietnam (2)Dau Van Huan

Philippines (2)Henry Ong

Vietnam (3) Felix Cheok

More strategic partners, all with high integrity in other countries, will be recruited on an ongoing basis so as to serve our customers even better.

18 Latin American partners since May 2019

Clarence Nah clarence@asiawidefranchise.com.sg M: 65-96227369

Benjamin Wong ben.wong@paloe.com.sg M: 98237403

Asiawide Franchise Consultants’ Franchising Calendar of Events

Note: All event dates and formats (physical or virtual) are subject to change due to the ongoing COVID19 situation

2024 – 1ST QUARTER Feb 6-10

Franchise Istanbul Expo. Tuyap Congress Center, Turkey.

Feb 23-25

Info Franchise & Business Concept Expo – Jakarta, Indonesia

Mar 6-8

Thaifex Horec Asia. IMPACT, Bangkok

Mar 13-15

Japan Franchise Show. Tokyo Big Sight, Japan

Mar 16-18

Paris Franchise Show. Paris, France. Port de Versailles.

Mar 21-23

IFS Seoul (Spring Edition)

Mar 22-25

Taipei Intl Chain & Franchise Expo (Spring Show). TWTC, Taipei.

2024 – 2ND QUARTER Apr 8-10

Licensing China. Shenzhen, China.

Shenzhen World Exhibition & Convention Center.

Apr 12-13

Franchise Expo West – Los Angeles, USA

Apr 12-14

Franchise Asia Philippines. SMX Convention Center, Manila

Apr 23-26

Food & Hotel Asia . Singapore Expo

Apr 27-29

Hong Kong Intl Licensing Show.

Hong Kong Convention & Exhibition Centre.

May 23-25

Int’l Cafe and Beverage Show 2024 (ICBS 2024) KLCC, Malaysia

May 28-Jun 3

ThaiFex Anuga Asia. IMPACT, Bangkok, Thailand.

May 27-May 31 Asia Pacific Franchise Confederation & World Franchise Council Meeting. Kuala Lumpur, Malaysia May 30- Jun 1 Franchise Intl Malaysia. KLCC. (Conference and Business Matchmaking included) May 31- Jun 2 China Franchise Expo, Beijing.

China National Convention Center, Beijing.

2024 – 3RD QUARTER Jul 11-14

TFBO, Bangkok, Thailand

Jul 17-19

Malaysia International Food & Beverage Trade Fair, KLCC, Malaysia

Aug 16-18

Intl Franchise, License & Business Concept Expo – Jakarta, Indonesia

Sep 12-14

Franchising & Licensing Asia – Singapore MBS

Sep 20-23

Taipei International Chain & Franchise Autumn Expo – Taipei, Taiwan

2024 – 4TH QUARTER Oct 31- Nov 2nd International Franchise Show (Autumn edition) —Seoul , Korea Nov 8-10 Info Franchise & Business Concept Expo – ICE, BSD, Indonesia Nov -TBD VIETRF – Ho Chi Minh City, Vietnam

SAVE THE DATES

2024

NOTE: For the latest updates, please visit https://www.asiawidefranchise.com.sg/events

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Jan-Mar 2024

EXPLORING THE ROLE OF AI IN F&B BUSINESS AND FRANCHISING Decoding the 5Ws (and 1H) of AI In the ever-evolving world of franchising, a new frontier is emerging, bringing about transformative changes fueled

by Artificial Intelligence (AI). This article aims to unravel the mysteries of AI and its relevance to the dynamic landscape of F&B businesses, answering the 5Ws (and 1H) – What, Who, Where, Why, How – that every F&B franchisor and franchisee should explore.

What is AI? Understanding the Basics AI, or Artificial Intelligence, is a “digital brain” designed to mimic human-like intelligence, learning, and problemsolving. From enhancing daily tasks, automating processes to revolutionizing entire industries, AI’s impact is profound and far-reaching. Today, ChatGPT, one of the popular AI applications, with over 100M active global users per month, represents a form of Generative AI. Think of it as a digital artist creating content and conversations in many ways and formations we once thought only humans could.

ChatGPT doesn’t just execute pre-determined tasks; it comprehends context, generates clear responses, and actively participates in dynamic discussions. It has evolved beyond being a mere AI tool; it now serves as a digital enabler and assistant, reshaping our interactions with technology and ushering in a new era of engagement.

Who is AI? Shining a Light on Industry Collaborations Teaming up with VisionGroup, a leading technology group specializing in Innovation as a Service (iAAS) solutions, Whizmeal is leveraging on a comprehensive library of AI solutioning, adapting and customizing them into digital enablers and assistants. The goal is to empower F&B operators by enhancing sales and revenue, improving customer service, and creating efficiencies in existing workflows.

Where AI Thrives? Integrating into F&B Operations In our daily lives, AI seamlessly operates to enhance experiences. Think about your interactions with Google search—those auto-fill predictive texts tailored to your input words? That’s AI in action. Similarly, Amazon utilizes AI to suggest products highly relevant to your interests and shopping behavior. Now, let’s bring this into the heart of F&B operations. These digital enablers and assistants are not standalone entities but can be strategically integrated into the fabric of F&B businesses. Imagine a phased integration, each module from the Whizmeal Vision AI Suite serving a specific purpose. Independently, they simplify tasks, automate processes, and enhance overall business efficiency.

Why AI? A Strategic Partner for Franchise Success In the ever-evolving landscape of F&B franchise operations, AI is poised to disrupt existing hallmarks of innovation and efficiency. The quest for quality control, efficiency, and consistency—pillars of franchise success— coincidentally finds its perfect ally in the transformative capabilities of AI. AI can maintain a 24/7 watchful eye on operations and implement quality control mechanisms to monitor production processes in real-time, ensuring consistency and proactively detecting potential issues before they impact the brand’s reputation. AI can simplify tasks, automate processes, and fine-tune operations.

Consistency is fortified by AI’s predictive capabilities, through accurate demand forecasting and anticipation of customer preferences.

How AI? Practical Strategies for Implementation The Whizmeal Vision AI Suite provides practical solutions for F&B business owners and franchise operators. From

Jan-Mar 2024

automating customer interactions to streamlining internal operations, the suite offers a tailored approach to make AI work for the unique needs of each business. For customer engagement, AI Commerce and AI Customer Service simplify tasks, automate responses, and seize revenue opportunities. On the internal operations front, AI Analyst helps identify gaps, unlocking new revenue streams.

Transforming with AI: In Singapore, Durian Memories (formerly known as.

House of Yellows), a premium durian retailer, faced challenges in managing inquiries via WhatsApp. The AI Content Creator, AI Commerce and AI Customer Service modules were implemented, resulting in a remarkable 30% increase in sales.

Q&A with Durian Memories

Can you describe the challenges you faced in managing your durian business?

[Durian Memories] Before getting AI solutions, running my durian business was tough. I had to do everything on my own— taking orders, cracking open durians, packing, handling admin, doing marketing, delivering and dealing with customers and their enquiries. The WhatsApp messages from customers made things even more complicated. It was a physical struggle to balance all the tasks and keep customers happy.

How did the overwhelming workload impact your service, customer satisfaction, and the “bottom line”?

[Durian Memories] It had a real bad effect because I am not able to reply to customers on time, so they weren’t happy. And when customers aren’t happy, they don’t buy durians. I missed out on sales, so customers will go to another durian seller. Not being able to answer customer questions quickly meant losing potential sales and resulted in more customers losing interest What motivated you to explore AI as a solution for your business challenges?

[Durian Memories] Facing the manpower challenges, I looked into using AI as a big help. Seeing that everything was going digital, I wanted to find ways to make things smoother, work better, and have more time for the main [strategic] parts of my business. AI looked like the “perfect” thing to do tasks automatically, answer quickly, and most importantly, sell more without making the customer service worse.

In what ways has AI improved the efficiency of your operations, from digital marketing to order processing to delivery logistics that significantly increased sales?

[Durian Memories] AI greatly improved operational efficiency in various aspects. The AI Content Creator simplified marketing efforts, AI Commerce converted

37 leads into sales, AI Customer Service provided constant support, and the AI Manager identified sales opportunities through data analysis. Together, these AI solutions significantly increased sales by automating various processes.

With the resounding success of AI-powered durian sales and the obvious increase in sales, have you considered expanding your business, maybe through a franchise model?

[Durian Memories] The good results from using AI to sell durians are making me think about growing the business, maybe a wider scope of business. AI’s efficiency and automatic help have set up a strong base for making the business bigger. I’m seriously thinking about sharing the tasty durians from Durian Memories in new places through franchising.

The combination of a successful business model powered by AI is interesting. How do you envision maintaining the quality and consistency of your brand across multiple locations (or franchisees)?

[Durian Memories] Making sure the brand stays good in different places or with different people running shops is really important. The trick is to use AI not just for selling and advertising but also for making sure everything runs the same way. This means leveraging AI not just for sales and marketing but also for standardizing operational processes. Implementing AI-driven training modules, consistent customer service protocols, and centralized management systems will play a pivotal role in maintaining brand quality and consistency. I think the goal is to empower franchisees with the same AI-driven tools and practices that have proven successful in the original business, creating a cohesive brand experience across all locations.

Three Lessons Learned from Durian Memories:

1. Digital Transformation presents immense opportunity: Recognize the need for digital transformation to enhance customer experiences and streamline operations, especially for food businesses with small teams.

2. Even the boss can become a potential content creator: Extend the use of AI to create marketing content and personalized messages, enhancing customer interactions. Previously, this typical task required hiring a freelancer or a contractor, resulting in cost savings and expediting creative processes.

3. Caution against Over-”Indulgence”: While embracing AI, caution against over-reliance. Emphasize the need for human review, ensuring that AI-generated outputs align with brand values and be mindful in managing within reasonable means.

Jan-Mar 2024

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Conclusion: Embracing a Smarter Future The journey into the realm of AI in F&B businesses and franchising promises a future where technology, innovation, and excellence converge to create a smarter and more fruitful F&B landscape.

As we explore the 5Ws (and 1H) of AI, it becomes evident that AI is not just a tool but a strategic partner, unlocking new revenue opportunities for F&B business owners and franchisees.

In a symphony of digital enablers and assistants, AI modules harmonize to streamline operations, enhance customer experiences, and fortify the pillars of success quality, efficiency, and consistency.

The AI revolution is not just a trend; it’s a transformative force propelling F&B businesses into a future where every interaction is intelligent, every operation is optimized, and every franchise thrives in a landscape defined by innovation and efficiency.

Embrace the future – a smarter, AI-powered, and fruitful journey awaits!

Fun Fact: This article has been jointly developed by Whizmeal with OpenAI’s ChatGPT.

解码 AI 的 4W（和 1H） 在不断发展的特许经营世界中，一个新的领域正在出现，带来人 工智能 (AI) 推动的变革。 本文旨在揭开人工智能的神秘面纱及其 与特许经营和餐饮业务动态格局的相关性，回答每个餐饮特许经 营商和特许经营商都应该探索的 4W（和 1H）——什么、谁、哪 里、为什么、如何。 什么是人工智能？ 了解基础知识 AI，即人工智能，是一种 “数字大脑”，旨在模仿人类的智能、 学习和解决问题的能力。 从增强日常任务、自动化流程到彻底改 变整个行业，人工智能的影响是深远的。 如今，ChatGPT 是流行 的人工智能应用程序之一，每月拥有超过 1 亿的全球活跃用户， 代表了生成式人工智能的一种形式。 将其视为数字艺术家，以 我们曾经认为只有人类才能做到的多种方式和形式创造内容和对 话。 ChatGPT 不仅仅执行预先确定的任务； 它理解背景，产生 清晰的反应，并积极参与动态讨论。 它已经超越了单纯的人工智 能工具的范畴； 现在，它作为数字推动者和助手，重塑了我们与 技术的互动，并开创了一个新的参与时代。 人工智能在哪里蓬勃发展？ 融入餐饮运营 在我们的日常生活中，人工智能无缝运行以增强体验。 想想您与 Google 搜索的交互 - 那些根据您输入的单词自动填充的预测文 本？ 这就是人工智能的实际应用。 同样，亚马逊利用人工智能来 推荐与您的兴趣和购物行为高度相关的产品。 现在，让我们将其 带入餐饮运营的核心。 这些数字推动者和助手不是独立的实体， 而是可以战略性地整合到餐饮业务的结构中。 想象一下分阶段的 集成，Whizmeal Vision AI 套件中的每个模块都有特定的用途。 它 们独立地简化任务、自动化流程并提高整体业务效率。 为什么要利用人工智能？ 特许经营成功的战略合作伙伴

About Whizmeal Since 2013, Whizmeal has pioneered the introduction of innovative digital solutions to school canteens. Our primary focus is on implementing effective digital technology to elevate food education and nutrition, with the ultimate goal of enhancing the overall school meal experience. Looking ahead, Whizmeal is further strengthening its dedication to assisting food businesses in tackling real-world challenges. This is achieved by leveraging various AI enablers and AI assistants in a way that is straightforward, efficient, and tailored to meet the unique needs of each food business. For more information, please contact Tan Soon Mei at +65 8127 9725 and mei@whizmeal.com.

在餐饮特许经营业务不断发展的格局中，人工智能有望颠覆现有 的创新和效率标志。 对质量控制、效率和一致性的追求——特许 经营成功的支柱——碰巧在人工智能的变革能力中找到了完美的 盟友。 人工智能可以对运营保持 24/7 的监控，并实施质量控制 机制来实时监控生产流程，确保一致性并在潜在问题影响品牌声 誉之前主动检测它们。 人工智能可以简化任务、自动化流程并微 调操作。 人工智能的预测能力通过准确的需求预测和客户偏好的 预期来增强一致性。 如何利用人工智能？ 实用的实施策略 Whizmeal Vision AI 套件为餐饮企业主和特许经营商提供实用的解 决方案。 从自动化客户交互到简化内部运营，该套件提供了量身 定制的方法，使人工智能能够满足每个企业的独特需求。 对于客 户参与度，AI 商务和 AI 客户服务可简化任务、自动响应并抓住 创收机会。 在内部运营方面，人工智能分析师帮助发现差距，释 放新的收入来源。

27-29 APRIL 2024 HONG KONG CONVENTION AND EXHIBITION CENTRE

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Doing Business in Thailand, Indochina, China & Indonesia Article | 28 November 2023

I. Introduction Over the course of 3 months, Harry Elias Partnership in collaboration with the Franchising and Licensing Association (FLA) Singapore brought together industry experts like Asiawide Franchise Consultants and legal professionals to dissect the intricate web of franchising in Southeast Asia, with a particular focus on a few jurisdictions.

These webinars have hopefully given further insight into not only the franchising laws and regulations of these countries but also their methods of dispute resolution and pre-contractual disclosure requirements, providing the full franchising process from start to end. We also discussed the differences between a franchise and licensing and how businesses can take the opportunity to start off their business with a licensing model and perhaps convert to a franchise later on. Here are some key points and takeaways discussed from each of the jurisdictions that were explored II. Thailand’s Diverse Franchise Models Keynote speaker Mr. Alan Adcock commenced the webinar with insights into Thailand’s various franchise models, ranging from the unit franchisee to the master franchisee, allowing businesses to strategically expand across the country based on their background and the nature of the business itself. Despite the absence of a fixed franchise law, Mr. Adcock highlighted the impact of the Trade Competition Act (2017) guidelines, introducing requirements for pre-contractual disclosure and outlining unfair trade practices. The nuances of arbitration in Thailand, being a signatory to the New York Convention, were also thoroughly explored. During the panel discussion, Ms. Esther and Mr. Adcock discussed the preference of which governing country laws to indicate in the situation involving a foreign franchisor/licensor and a local franchisee/licensee.

III. Cambodia’s Emerging Franchise Landscape Afterwards, Mr. Jay Cohen, and Ms. Chanraksmey Sokun shared about the Cambodia Business Franchise Association, founded in 2019, which actively promotes small and medium enterprises through franchising opportunities. Noteworthy distinctions between license and franchise contracts were illuminated, emphasizing the importance of recording these contractual rights, especially recordal of license with the IP office for enforceability. The impact of competition law on vertical arrangements and the viability of arbitration, particularly about enforcing foreign arbitration awards, were key discussion points. During the panel discussion, Mr. Cohen discussed regulatory action against third parties when it came to similar IP and franchise agreements

IV. Vietnam’s Legislative Framework and Regulatory Hurdles Concluding the series of sharing for Indochina, Ms. Tu Ngoc Trinh delved into the robust legislative framework in Vietnam, outlined in the Commercial Law (2005), dictating the definition of franchises, and setting requirements for both foreign franchisors and local franchisees. The intricate process of franchise registration, including the necessity of legalized documents and trademark registration, was dissected. A notable emphasis was placed on the need for franchise agreements to conform to local regulations and be in Vietnamese. Lastly, Ms. Trinh examined the complexities of dispute resolutions, including the limitations on enforcing foreign court judgments in Vietnam. During the panel discussion, challenges faced when trying to set up franchises in Vietnam were explored by Ms. Trinh along with potential solutions and alternatives to making the registration process smoother.

V. China’s Franchising Dynamics Ms. Estella Chen informed foreign franchisors eyeing the lucrative Chinese market of two avenues for entry: direct franchise grants or setting up a Wholly Foreign-Owned Enterprise (WFOE). Stringent franchise requirements dictate that for a business to qualify as a franchise, it has to own at least two outlets for a year, either directly or through affiliates. At the pre-contract phase, franchisors must disclose vital information 30 days prior. Post-agreement, prompt registration of the franchise shall be made within 15 days, and optional trademark license registration within three months is also highly recommended. There is flexibility in franchisors choosing their governing law and arbitration, though adherence to the People’s Republic of China (PRC) law and Chinese courts is advised. Navigating China’s franchise scene demands meticulous planning, with foreign franchisors urged to consider these factors for a seamless and compliant market entry. During the panel discussion, misconceptions about China’s franchising system were addressed along with discussions on the most straightforward way of franchising in China.

Mr. Victor highlighted the importance of franchising in China as soon as possible and choosing the right business partner in China and the type of business model is also crucial to ensure the success of the franchise in the country. Ms. Esther also pointed out that foreign franchisors/licensors may consider limiting their business partner’s territorial rights or area of development to particular cities where they are strong in, rather than have the rights to the whole of China.

VI. Indonesia’s Intricate Registration Process Ms. Risti Wulansari explained that in Indonesia, there is a freedom to contract where all parties hold the freedom to formulate the contents of any agreement so long as it adheres to local laws and regulations. However, if the contract is termed a franchise agreement, there is a new law which dictates that such franchise agreement

Jan-Mar 2024

must be governed by Indonesian law, whereas there is no such requirements imposed on a license agreement She also dove deeper into the past and present regulations that the Ministry of Trade has updated. Notable changes include the removal of the 80% local content requirement and the introduction of the Online Single Submission, an online platform to submit franchise registration licenses.

Ms. Risti also detailed the franchise and licensing criteria, requirements, and scheme, highlighting the challenges faced with practicable solutions. Lastly, she laid out the differences between filing for a license and a franchise, informing potential franchisors of the benefits and drawbacks of both options. Despite franchisors being warned about Indonesia’s complex registration requirements, Ms. Risti shared the many benefits and opportunities Indonesia presents. During the panel discussion, misconceptions and growing trends in the Indonesian markets were explored as well as recommended lead times for franchisors to have before doing business in Indonesia. Panellists Mr. Siangi and Mr. Garry Lam shared insights into how setting up franchises in Indonesia not only brings economic growth to businesses but also Indonesia themselves.

The full video of all the 3 sessions will be made available on FLA’s website under their resource tab. If you have any questions and queries pertaining to franchising or licensing, feel free to reach out to our teams.

VII. Quotes from speakers

Esther Wee

Partner & Head of IP, Harry Elias Partnership LLP estherwee@harryelias.com; +65 6361 9350

“You can be creative in your business mode when it comes to franchising or licensing as there is no “one-size fits all” model. It depends on the potential opportunities that are present before you and your available resource at that point in time.”

Risti Wulansari

Partner, K&K Advocates “There is a common misconception that the Asian market is homogenous, however it is diverse, they are different in culture, language, economic development and capability and business practice, even in Indonesia alone. Sometimes investors often underestimate the diversity and assume that if the business is successful here it will be elsewhere.”

Victor Tay

Council Member and CEO, ASEAN-China Business Alliance CEO, Global Catalyst Advisory

“Many people who went into China thought they are not efficient in implementing intellectual property, however the world bank highlighted that in terms of legal efficiency, implementation, and judgment, China is ranked at number 5.”

41 Alan Adcock

Partner, Tilleke & Gibbins

“Franchisors can no longer get away from complying with local franchise regulations simply because you called the relationship a license or agency relationship, proper registration under the correct circumstances is necessary for successful business.”

Rong (Estella) Chen Partner, Han Kun Law Offices

“We highly recommend that foreign franchisors file their trademarks with the Chinese Intellectual Property Administration, to ensure that in case of third-party disputes, there are measurements in place to protect your franchise brand.”

Garry Lam

Executive Director, Brands for Good; Director, CEO Asia Lead Consultant, NexGem

“Brand localisation is a challenge due to the diverse culture in Indonesia, where everyone is different in terms of consumer behaviour, so doing market research and engaging marketing consultants to have a better understanding is very important.”

Siangi Widjaja

Strategic Partner for Indonesia, Asiawide Franchise Consultants

“In Indonesia, since the regulation is more flexible and versatile, a lot of international franchisors or businessmen can easily do business in Indonesia (compared to other countries with more rigid regulations)”

在

3个月的时间里，律师所Harry Elias Partnership 与新加坡特许经营与许可协会 (FLA) 合作，汇 聚了像爱思威特许经营顾问 Asiawide Franchise Consultants 等行业专家和法律专业人士，剖析了东南亚错 综复杂的特许经营网络，特别关注少数司法管辖区。 这些网络研讨会希望不仅可以进一步深入了解这些国家的 特许经营法律和法规，还可以深入了解其争议解决方法和 合同前披露要求，从而提供从开始到结束的完整特许经营 流程。 我们还讨论了特许经营和许可之间的区别，以及企 业如何利用机会以许可模式开展业务，并可能在以后转换 为特许经营。 所有 3 场会议的完整视频将在 FLA 网站的资源选项卡下提 供。 如果您对特许经营或许可有任何疑问和疑问，请随时 联系我们的团队。www.harryelias.com T: +65 6535 0550

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Who is The Coffee Bean & Tea Leaf?

We are a modern, global specialty coffee and tea house that inspires new possibilities through our flavors from around the world.

We source the finest coffees and teas from local communities and then handcraft every beverage to bring out the freshest flavors.

As a franchise partner, you’ll benefit from our proven success model, flourishing brand, diverse coffee & tea menu, commitment to innovation, comprehensive franchisor support, and more.

Why Join Us? • Proven Business model.

• Scalable café format & size.

• Professional on-boarding & training.

• Ongoing support in all areas of the business.

• Continuous innovation.

Provided Support • Operations & Training • Café Development (Design & Equipment) • Technology • Marketing, Finance, Human Resources • Supply Chain

Let’s bring the world of coffee & tea to every neighborhood.

For more information email us, franchising@coffeebean.com