+
DAY 4 ONLINE
FEATURE
A TIME FOR RUSSIAN ANIMATION For Eugene Venkovsky, Sales Director, OPEN Alliance Media, animation has always been the more sought-after genre worldwide, compared to other genres from Russia, as it never runs the risk of becoming passé. Eugene comes to ATF this year representing 4 production studios – OPEN Alliance Media, ToyRoy Media, Mirball Studio, and Umka Studio – in hopes to find a few huge broadcasters and perhaps a co-production partner for his companies’ animated series. “In my opinion, the Southeast Asian region is the fastest growing region in media today. Global buyers have always been very sophisticated. It is very hard to urge them to pay a lot for independent content at all times. They haven’t changed.” Eugene reiterated that in differentiating itself to move according to trends that new buyers want, the company’s production teams are ready to make changes if they find foreign co-production partners who share their love for projects. However, they will not
In my opinion, the Southeast Asian region is the fastest growing region in media today. Eugene Venkovsky Sales Director OPEN Alliance Media
change the core value of the programme to accommodate trends, because trends are transitory. Its award-winning 3D animated series, “JingleKids” has been successfully sold to
Chinese Tencent Video, Indonesian ANTV, Taiwanese LTV, Thai TrueVisions, and more. In terms of selling rights, Eugene shared that should a buyer like to acquire a huge scope of rights/territories, he would always be open to discounts.
MEDIATOON HAS ITS PLATE FULL, WITH A SLATE OF CONTENT “ATF 2020 will be, for Mediatoon, a first in many ways. We have over 150 business partners in the APAC region, and ATF allows us to further strengthen the business relation with our current partners PAN TV broadcasters and platforms,” said Fanny Gilabert, Sales & Business Affairs Executive, Mediatoon Distribution.
Fanny Gilabert Sales & Business Affairs Executive Mediatoon Distribution
44
“Alongside our evergreen co-viewing classics, such as, “The Garfield Show”, “Tintin”, “Lucky Luke”, “Asterix”, the appetite for preschool, bridge and comedy content is massive. Besides, non-dialogue comedies are highly appreciated in the global market. Humour is an international language, right?” Fanny continued, hyped at being awarded the Best Export Award 2020 in the animation category by TV France International, attributing the award to preschool show “Fox-Badger Family”.
At ATF, Mediatoon Distribution will be highlighting “Kid Lucky”, an animated comedy for young kids and prequel to “Lucky Luke”. The series has already been picked-up by European broadcasters, such as M6 (France), RAI (Italy), Super RTL (Germany), RTS (Switzerland) and TVP ABC (Poland). “We strongly believe that the funny adventures in the far west will enchant kids in the entire APAC region.” Add to the fact that French speaking viewers are massive anime fans, France’s animation industry benefits from a large pool of talents, a strong network state and regional subsidy funds and powerful public and commercial broadcasters.