Asiades Post - Trend Special 2013

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THE ASIADES POST designed by arocca | july 2013

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GET INSPIRED BY THE LATEST TRENDS!

TREND & COLLECTIONS SPECIAL

MILANO DESIGN WEEK 2013

COVER STORY CHANGING YOUR INTERIOR WAS NEVER THIS EASY!

AND MUCH MORE... • INFO@ASIADES.COM • WWW.ASIADES.COM • +31(0)88-8816888 •


GET INSPIRED TORTONA DESIGN WEEK

SINGAPORE SHOW

COVER STORY

PAG. 22

PAG. 08 PAG. 00

THE LODGE LIVING

ARTISAN ILBLUA STEEL PAG. 26

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PAG. 06

INDO: WOOD & NATURALS PAG. 10

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PAG. 12

DUTSH


PAG. 04

DOLCE DECOR

THE ASIADES POST

TREND & COLLECTIONS SPECIAL

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PAG. 20

ABC PAG. 24

PAG. 18

PRODUCT DEVELOPMENT

As you may know, we always have lots of ideas. In this special edition we give you an update of our collections and shop concepts in a completely new form. We keep moving and we can look back as well as to the future with pride. ‘Coverstory’ and ‘The Lodge’ are great retail concepts are both very well received. Our Dutsh collection was presented in Milan, in front of Mooooi at Zona Tortona. Life is fun and that is reflected in our furniture. Hope to see you in Shanghai!

Jan-Wout Hulstein

TREND & COLOURS

PAG. 14


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COVER STORY TWO BASE MODELS, VARIOUS COVERS AND A SPECIAL BOX & RACK! Looking for the latest trend to freshen up your interiour? Coverstory is the place to find it! The priciple is simple: Choose one of the two upholstered linen base chair models (low- or high-back), then choose one of the trendy covers in various colours and you are ready to go. From $19 till $49.

Detail of the knitted button.

The covers are offered in an elegant box made of solid cardboard. A special display rack is designed for an efficient presentation of the boxes and the dining tables give this shopconcept the finishing touch.


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Vasteau dining table for the optimal Coverstory appearance on your shopfloor. W280xD100xH78 $ 789,00

HIGHLIGHTS COVERSTORY COLLECTION

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Base Chair high or lowback upholstered in a nice linen. $ 39,00

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Knitted high-back cover with wool. $ 35,00

IT'S A GREAT STORY!

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Coverstory box W45XD5XH25 cm

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Backside detail of the kalua cover

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Coverstory display rack stainless steel W100XD60XH240 cm


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THE LODGE LIVING The Lodge is a new lifestyle brand which contains furniture and accessoires as nice mirror’s, cushions and other items which complete this as shopconcept. The designs show the best from the past with sophisticated modifications from both young and established designers. We see it as a balanced mix between old and new, fully fabricated with honest materials inspired by the past, made to last by Asiades. This shop-concept, inspired by our trips all over the world, is available in 50 m2, 75 m2 and 100 m2. So give us this space and we will turn it into a commercial paradise with a raw & rich appearance!


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HIGHLIGHTS THE LODGE LIVING CONCEPT

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Vintage mirror cover round Ă˜75xD5 $ 89,00

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Hammer striped with nice square handle $ 89,00

This collection is meant to enrich your life with unique products made with passion. Our designs are inspired by our trips all over the world and reflect mixed cultural influences which will give that global touch to your interior.

RAW & RICH SHOP-CONCEPT

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Lounge scrumble sofa W282xD141xH65,5 $ 695,00

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Eiffel end table with brown glass $ 235,00


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DUTSH

DUTSH AT THE TORTONA DESIGN WEEK FLASHBACK

During the Tortona Design Week 2013 last April, we coloured the Via Savona ‘orange’ with our Dutsh collection. Here we showed a preview of what this dutch design collection is all about. Fresh design with trendy frames. We summerized this special moment in 9 pictures >


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WWW.DUTSH.NL

1 Aspen stool with powdercoated frame. F $ 29,00/ M $ 39,00 2 Thinox side chair with wooden button - powdercoated frame with upholstered seat and back. F $ 49,00/ M $ 59,00 3 Rico side chair with original ‘bike’ sample. $ 89,00 4 Enthousiastic visitors of our stand at Via Savona 45 5 New Carlton lounge chair with powdercoated frame with backcushion and fixed seat. W68xD90xH88 F $ 239,00/ M $ 269,00 6 Detail of Hammerhead side chair with brown big rib fabric - upholstered powdercoated frame. 7 Braxx lounge chair powdercoated frame with upholstered seat and back. $ 149,00 8 Drum table lamp Ø36xH77 $ 98,00 9 Venice desk adjustable in dining or counter height. Powdercoated base with glass top, 160x60 cm $ 369,00.

CHECK MORE INFO & VIDEO ON WWW.DUTSH.NL


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INDO Indonesia is well known for its solid wood, loom and rattan. With these basic materials we have outlined a special ‘Indo Collection’ with a pure, natural look and feeling. Handcrafted by carpenters, stonemasons and wood carvers, this is furniture that you will treasure and that you are proud of to keep for generations to come. The Indo Collection is divided in two sections: Woods and Naturals. ‘Woods’ is a collection of tables, dressers and chairs made with a very high standard, using the latest technologies and the finest materials. ‘Naturals’ contains natural materials such as rattan, old & petrified wood items. Woods collection is shipped from Surabaya and Naturals from Semarang.

SELECTED WOOD & NATURALS.


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HIGHLIGHTS

INDO

COLLECTION

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Knick set of 3 Ø30-40-50xH40-50-60 cm $ 189,00

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Abac armchair W59xD60xH85 $ 65,00

V Cool armchair W62,50xD58xH90 cm $ 129,00

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Bentley side chair W58xD62,5xH90 cm $ 85,00

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2-Tone low dresser W180xD40xH65cm $ 395,00

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Yellow cabinet W90xD40x180cm $ 499,00


DUTSH 12

THE DESIGN CONCEPT

This collection is for anyone who values ​​form and function in fresh and original designs that change the experience of your daily life. ‘Dutsh’ stands for superb design and high quality and is born out of love for eye-catching designs. Jan Wout Hulstein is the leader of our design team. Together with the Dutch designers Rico Souren and Tom Dissel. They make the Dutsh collection. Evidently they have a real passion for stylish and comfortable furniture.


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HIGHLIGHTS DUTSH

COLLECTION

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Bexx barstool with powdercoated frame, woolfabric $ 79,00

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Bam end table with bambootop, 60x60x45 $ 195,00

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Rico stool $ 39,00

DUTSH

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V Magazine rack with vintage cotton and powdercoated frame. Fabric $ 49,00


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TRENDS & COLOURS

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FAST FACTS:

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CUPO Side chair wicker W44xD55xH83,50 $ 69,00

GO GREEN

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* Soft tones & touches. * Minimalistic meets extravaganza. * The fusing of dining and lounge.

The environment has a tremendous impact on our wellbeing. Whether you live in a mansion or a small apartment, the interior provides the comfort, luxury, intimacy and coziness. The connection between our interior and nature is continuously rising. The more ‘natural’, the better! With the preservation of nature in mind, we cherish materials such as wood, glass, wool, leather and stone. We improve the indoor climate with trees, plants and play with the trend colour green.

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CIRQUE d’INTERIOR The inspiration for a new home comes from the magical world of the circus. For many designers, this wonderful world is a source of inspiration. Give your interior a boost with a crazy accent! The interior of the future excels in surprising shapes, graphic patterns and a cheerful colour palette from pastel to fluor. We desire more and more to an emotional home, not just a functional home. We achieve this with more spaciousness, comfort, soft materials, more joy with variety of colours and funny designs and accessories that are worth applausing for.

LOVE LUXURY

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ROUND TRAY coffee table Ø90xH35 $ 259,00

A comfortable interior - with a nice sofa, nice dining table and good lighting - that is what we all want. Not only comfort, but genuine luxury is key! This luxury can be found in rich materials such as satin, silk, glass and copper, but also in colours and textures. Gloss is indispensable, as are classic shapes and retro furniture. So-called ‘jewel colours’ as amethyst, ruby and amber, combined with chocolate, eggplant and warm orange form a lush palette.


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PLAY

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A house to live in, is an interior to play with! The latest collections of furniture, textiles, lighting and accessories surprises with a perfect blend of functionality, humor, creativity and sustainability. With the trend ‘Play’ we frolic with the latest colours, shapes and materials. A streamlined design is important, as geometric shapes and facet. In addition to the black and white base there is a range of ‘new’ colours to get started. A combination of different shades of cobalt blue and denim are trendy, but also red, lilac, caramel and mellow yellow create a playful look.

SAVONA SOFA W304xD110xH84 F $ 695,00

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MIKADO SLIM Lamp W30xD30xH80 $ 89,00

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DIABLO END TABLE with leather edges. 40xD40xh50 $ 289,00

BROWN IS THE NEW BLACK An interior in the style of trend ‘Brown’ is dark, but seductive. The atmosphere is mysterious. We see more and more brown tones coming and the black tones stay more as charcoal. Combination of both gives a warm and sophisticated blend of color with materials like leather, fur and satin in the decoration.

EAST MEETS WEST

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SOURCE: PERSCENTRUM WONEN

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The Far East is a major influence on the West, and vice versa. The trend ‘East meets West’ is an example of this. Origami-like shapes, indigo blue combined with porcelain white, blossom pink and matte black, kimono-like substances, ikat patterns and all-over prints of blossoms on shiny satin and silk are typical of this style. The fusion between East and West resulted in a multicultural interior mix.

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MING DRESSER with 2 doors, old elm. W120XD40XH180 $ 1119,00


ARTI SAN 16

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Bakthiar Sofa 2,5 seater W220xD101xH98 F $ 495,00 Mixed $ 495,00


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HIGHLIGHTS ARTISAN COLLECTION

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Hawaii lounge sofa W216xD141xH102 F $ 595,00

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Enzo sofa W210xD99xH80 $ 495,00

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Chestino mirror W100xH220 $ 264,00

WHERE COMFORT MEETS STYLE How important is comfort? Comfort releases tension thus, the better the chair, the more you can relax. Like no other we understand what this means. By combining this aspect with a good eye for style and details, we created an inspiring collection in which you can find the best of these both worlds. This rich collection contains sofas, lounge chairs and matching essentials. From trendy to classic, from design to baroque, all with a contemporary twist. Artisan has everything to create the ultimate feeling of comfort and is a feast for the eye.

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Escape sofa W227xD115xH96 $ 495,00

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Crown chester lounge chair. W85,5xD90xH117 $ 235,00


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INSIDE

PRODUCT DEVELOPMENT INSPIRATION

... fashionshows in Paris, New York and Milano ...

Our products are developed and manufactured with the same passion as designing them, with partners who share our vision and ambition. Take a look inside the kitchen of Asiades and see what the process of develop stylish and durable furniture is all about.

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We get inspired by our trips all over the world...

Rico has a go od idea for a new chair!

VISUALISATION Prototype in the making.

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The first sketch.

Sample model made from a bicycle.

PREPARATION

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The rig ht ‘lo ok & feel’.


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“FROM AN IDEA ON PAPER TO THE FINAL MODEL ON OUR SHOW” PRODUCTION

12. 10 Fabric swatches on stock.

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A final quality control.

A sample model with frame and fabric

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13. All items are provided with a dustcover.

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Ready for transport

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The Ri co si de ch air..

We pack our items with the same dedication as we design them.

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17. ..is finished!

The chair during our Milano show!


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DOLCE DECOR

BLACK METAL & SHINY STEEL ITEMS

Elegance, glamour, functionality, and modernity is what Dolce DĂŠcor is all about. A particular characteristic of this collection is its black and stainless steel items. Refined steel transformed in various strong ranges, which breathes the cosmopolitan lifestyle.


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HIGHLIGHTS DOLCE DECOR

Brooklyn chest 3 drws $ 495,00

COLLECTION

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Samantha Mirror Ø130xD6 $ 645,00

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Dreamline Desk W140xD60xH78 $ 495,00

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747 Plant stand steel or black Ø38xH70 $ 345,00

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Glamour mirror W90xD10XH180 $ 625,00

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Dreamline Cross end table W60xD40xH60 $ 295,00


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FLASHBACK

SINGAPORE SHOW Singapore Show 2013 lived up to all expectations! The responses to the stand, items, DUTSH and our new shop concept ‘The Lodge Living’ were overwhelming. With pride and pleasure, we look back on this very successful show.

Overview of the stand.

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CHECK OUR NEW VIDEOGALLERY ON WWW.ASIADES.COM


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Brown was our theme colour this year, which can be seen in the many brass brown glass details.

“GREAT PEOPLE, GREAT FURNITURE GREAT STAND!”

Detail of The Lodge Living, our new shop-concept. A balanced mix between old en new. For more info check: www.thelodgeliving.com.

The DUTSH Collection


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Groom side chair with handle. F $ 65,00

ABC

To continue to innovate in quality we have outlined our knowledge in our special ‘ABC Collection’. Asiades Best Chairs. This collection contains a various number of side chairs, armchairs and lounge chairs. The question we keep asking ourselves is ‘how to enrich a chair?’ regarding appearance, but also from a technical point of view. Think of the No Sag S-Springs we use or the solid corner blocks. Furthermore, we do not only want to produce a lasting chair for user purposes, we also value a sustainable manufacturing process. All materials used in this process are fair, durable and possess the right stamps. The superb quality we offer and which you are used to becomes the new standard. Because we are highly convinced of the power of this collection, we make sure that our stock is optimized in order to supply frames and a diverse selection of fabrics and leather. That’s why we are able to ship within six weeks with a maximum of six selections per container.


HIGHLIGHTS

ABC

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COLLECTION

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Kaftan side chair F $ 89,00

Zipper low-back side chair. F $ 65,00

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Hudson with leather handle. F $ 79,00

Moa high-back side chair F $69,00

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Prada low-back with handle F $ 79,00

OUR BEST CHAIRS SHIPPED WITHIN 6 WEEKS

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Prada armchair with handle F $ 125,00

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George Classic lounge chair F $ 139,00


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THE FINEST STAINLESS, BRUSHED & BRASS STEEL COMBINED ELM

ILBLUA STEEL

Ilblua Steel is a contemporary and commercial collection of stainless steel items. Polished, brushed, brass or with wooden top, Ilblua has it all!


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HIGHLIGHTS ILBLUA STEEL COLLECTION

Crosty range

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Crosty coffee table W130xD60xH45 $ 285,00 - Stnless + clr glass

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Tuba end table with elm top. W62xD62xH50 $ 229,00

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Mamo end table brass with brown glass $ 199,00 - Brass + brwn glass

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Macabre Coffeetable W125xD125xH40 $ 395,00 - Stnless + clr glass

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Cristi plant stand W30xD30xH110 $ 139,00 - Stnless $ 199,00 - Brass + brwn glass


SHANGHAI 11-15 SEP SHOW 2013 Dream away with our 900m2 of inspiration. Be creative and mix and match.

Collections by Asiades:

DUTSH

You will find us outside in a sophisticated orange building (stand T-01), after entrance 1 between hall W1 and E1.

INDO

CHECK OUR NEW WEBSITE

PRODUCTION Asiades HK ltd. 6th floor Asia Standard Tower 59-65 Queen’s Road Central Hong Kong F +85 237 64 07 42 info@asiades.com www.asiades.com CREATIVE & SALES OFFICE Arocca Netherlands Laan van de Ram 10 7324 BV Apeldoorn T + 31(0)88-8816888 F + 31(0)88-8816899 info@arocca.com www.arocca.com

Prices are for your indication, Asiades has the right to change prices. Please ask your customerservice person for the exact offer. Due to the nature of all textiles, colour differences between rolls and batches may occur which are unavoidable. Therefore it is not always possible to obtain an exact colour match to the samples displayed. Printed July 2013.


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