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1 5 th e d i t i o n b y a s i a d e s | s p r i n g 2 0 1 5 | w w w . a s i a d e s . c o m

NEW ARRIVALS FLASHBACK SHOWS

MAISON ET OBJET PARIS |1


IN THIS ISSUE SPRING 2015

05 08 10 11 15 16 18 20 23

DUTCH DESIGN MADE WITH PASSION 2 |

11.

SALES Team FLASHBACK Shanghai IN THE SPOTLIGHT Lotteke FLASHBACK Paris 6 FAVORITES Prisca HOTSPOTS Singapore FLASHBACK Showdays NEW People WHAT’S NEXT

18. 07. 05.

08.

06.


EDITORIALJAN COLOPHON This A-Magazine is a publication of Asiades. CONTACT ADDRESS Design & Sales Arocca BV Laan van de Ram 10 7324 Bv Apeldoorn The Netherlands Tel: +31 (0)88 88 168 88 Fax: +31 (0)88 88 168 99 CIRCULATION 650 copies All right reserverd. No part of this publication may be reproduced without permission from Arocca B.V. Subject to printing errors.

JAN HULSTEIN

A new year, a new magazine and new challenges!We love all 3, but I think we can all say that the future looks bright. The furniture is fashion, more than ever. Homefashion is fun and we get energized from making beautiful new pieces for interiors all over the world. Every day we develop with something new and we hope to show it to you on one of the exhibitions we do or have a quick look in this magazine . Enjoy and hope to see you soon!

Furniture lover

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NEWDOLCE DECOR

Mikado desk -

Xian drawerchest -

DOLCE DECOR Croco dining table -

4 |

Double round side table -

Sanne endtable -


SALESTEAM If you have any questions about Asiades or our team aways available and feel free to contact

collections? Our sales

them! Everyone has it’s region, check out which one is responsible for your country!

• Maarten van Dijk

MAARTEN

+31 6 81 86 47 31 maarten@asiades.com USA, Australia, New Zealand, Middle- and South America, South Africa, Turkey, Iran.

• Tim van Binsbergen +31 6 42 63 59 33 tim@asiades.com Japan, South Korea, Thailand, Singapore, Malaysia, Vietnam, Cambodia, Philippines, Taiwan, Mongolia, Canada, France, Italy, Spain, Portugal, France, India.

TIM • Peter de Lijster +31 6 51 35 73 17 peter@asiades.com Netherlands, United Kingdom, Scandinavia, Eastern Europe, Russia, Sri Lanka, Belgium, Greece, Ireland.

PETER

HE’S BACK!

• Wilfred Kinket +31 6 28 23 7367 wifred@asiades.com Germany, Swiss, Austria, Israel.

WILFRED |5


NEWLODSH

LODSH Trulli basket set -

Joshua lounge chair -

Naso naso multi sofa -

Cushion rack

Portobello deconstructed highback -

6 |


NEWDUTSH

DUTSH Duax side chair -

Sam sofa -

Fiorucci oval dt -

Lambra sofa -

Gemini cavali side chair -

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SHANGHAI FLASH BACK “14

The VIP Lounge 8 |

As many years before, we build our own Asiades temple in Shanghai!


the socha aisle

Padrino lounge chair new in Artisan

|9


THESPOTLIGHT

Lotteke Lotteke (22) started her internship at Arocca in 2012 and is part of the A-team eversince. This year she’s official graduated as ‘Interior Designer’. Let talk with this ambitious lady! 10 |


THESPOTLIGHT

where are you from and where do you live?

Born in Apeldoorn, where i still live with my parents and brothers, 15 minutes from the office, ideal! name a few of your hobbies

tell us about one of your greatest experiences

I like to go on vacation. I prefer sunny countries and enjoy lazy days on the beach! Back home, I am happy with friends and family. I love to enjoy a good wine, great food and a lot of fun together!

When finished my exams at school after four years of fighting for the best result! Couldn’t wait to work full time and earn my own money after my internship at Arocca.

who would you like to meet someday?

The tailor of our Queen Maxima. Every day she looks different and so beautiful. It’s a important job, which is seen worldwide.

what is your favorite food?

When return home from a show, my mother always makes my favorite food. A typical Dutch stew: a mix of potatoes, mixed vegetables, gravy with bacon and a piece of meat. what is your favorite asiades item?

My favorite item in the Asiades collection is the Savona sofa in beige or white. Beautiful in any interior!

is there anything you have always wanted to do?

Don’t like jumping parachute and that kind of exciting things. Like the more quiet and relaxed moments. A few weeks on a desert island, would be very nice I think! | 11


MAISON & OBJET

Lambra sofa

F L A SHBACK

Spider dining table

MAISON & OBJET PARIS 12 |


Chandon Lounger

Kevla round dining table

Dior armchair

Eureka lounge chair & side chair

| 13


NEWINDO

Sixties table set -

Peroni chair -

Nitty cabinet -

INDO Stool 45x50 -

14 |

Carpo Desk -


6 FAVO’S PRISCA (26) is part of the A-team for 4 years. She works at the Customer Service department. These are her 6 favorite things:

cheese cookies

Like cheese so much! You can definitly wake me up for some delicious cheese cookies!

bali

Beautiful beach, shopping, delicious food, water sport! I love it especially when we can enjoy ourselves in a private villa. The simple thing becomes gorgeous here!

my pink jacket

Love this pink, leather jacket! It keeps me warm and still looks fashionable.

yoo jae suk

He is a famous Korean artist and looks cool in any situation. He is a very passionate and positive person.

golden retriever

Just the cutest animals in the world! Especially golden retrievers are my favorite.

elegant stool

The name says it all; this stool is so elegant with its nails and X-legs. Love it! | 15


HOTSPOTS

HALL 6D-12

singapore For the 14th time we exhibit in Singapore in HALL 6 during the IFFS. When you’re visiting Singapore, these are the places to check:

BAR

FOOD HAWKERS PLACES For local food you should try one of the hawker places. In many cities in Asia you can buy streetfood from mobile kitchen’s. Singapore gave these street-chef’s a permanent place at the hawker center’s. There you can taste the best of the best, but expect no romantic dinner. Only a quick, fresh meal. You can order the satay from one kitchen, the noodles and drilled fish from another again and then find a table to enjoy all of this. There are many of these hawker centers, so ask any taxi driver or hotel concierge which one is nearby.

LITTLE INDIA We also love Little India, the centre for the Indian community in Singapore. If you like Indian food, you must go there!

CAPRICCI Our nr.1 in Italian go to is Capricci. Great Italian food and hospitality. Massimo cooks like his mother teached him! Address: 27 Tanjong Pagar Road S088450 KU DÉ TA Go high and eat at KU DÉ TA restaurant at the top of the Marina Bay Sands for those who are not on a budget. Enjoy the finest in Modern Asian cuisine and a breathtaking view of Singapore’s city skyline.

16 |

BRIX The bar in the Grand Hyatt, Brix, is always a good place to be, later in the evening. Located on the Basement Level and features three different sections in which to chill out and party.

SOUTHBRIDGE One of the newest places adding to the diversity of rooftop bars dotting the city, is Southbrigde. The view on the Singapore River here is pretty incredible. Address 80 Boat Quay, Singapore 049868.


NEWSOCHA

- new color smaragd velvet Tribe side chair -

Hambo side chair -

Marylin side chair -

Elegant stool 40x60 -

Georgio lounge chair -

THE BEST CHAIRS, SOFA’S AND STOOLS | 17


6-8 11-15 MAY

SHOWDAYS 18 |


We worked really hard to give our showroom in Holland a thorough transformation after the Shanghai Show.

During the renewed ‘Asiades Experience Showdays’ in November and December we welcomed new and existing customers. All new items from the Shanghai Show were displayed here.

| 19


NEWPEOPLE

The first week of february, Jan Wout visited our Customer Service Crew in

Indonesia and welcomed the newest members with a special diner:

Arum (25) Customer Service

Aditya (22) Programmer

20 |

customer service crew -

Ika (24) Documents Division Marissa (22) Customer Service

Dewi (24) Customer Service Assistant

Risma (22) Purchase Division

Ani (27) Customer Service


NEWILBLUA

Brass

Rose Gold

Trio clothes hanger -

ILBLUA Spira round end table -

Fusion low unit -

VXL foldable dresser -

The complete Ilblua Collection is also available in brass and rose gold!

| 21


NEWARTISAN

artisan

Lazy Lodge sofa Veal lounge chair -

Bones lounge chair -

Lennon sofa Bella sofa -

22 |


WHAT’S NEXT ’15

13-16 March stand: 6D-12

singapore show

6-8 & 11-15 May 2015 Showroom Arocca

showdays holland

23-26 April stand: Keep you posted!

canton trend stand

09-12 September stand: T01

shanghai show | 23


PRODUCTION Asiades HK ltd. 6th Floor Asia Standard Tower 59-65 Queen’s Road Central Hong Kong F +85 237 64 07 42 info@asiades.com www.asiades.com CHINA FACTORIES Socha: Tongxiang-Zhejiang Artisan: Haining-Zhejiang

CUSTOMER SERVICE & INDO COLLECTION Surabaya, Indonesia T + 62 81 839 7814 E info@asiades.net CREATIVE OFFICE & SHOWROOM Arocca Netherlands Laan van de Ram 10 7324 BV Apeldoorn T + 31(0)88-8816888 F+ 31(0)88-8816899 info@arocca.com www.arocca.com

Dutsh: Anji-Zhejiang Ilblua & Dolce Decor: Jiangmen-Guangdong

Prices are for your indication. Asiades has the right to change prices. Please ask your customerservice person for the exact offer. Due to the nature of all textiles, colour differences between rolls and batches may occur which are unavoidable. Therefore it is not always possible to obtain an exact colour match to the samples displayed.

A-Magazine nr 15 - Spring 2015  
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