Asiades Magazine 2020 Edition

ASIADES 2020 edition

Introducing Hides & Feather / What’s new in our collections / The trends for 2020 / Meet us at our shows / Be inspired

The highlights of our latest show in Shanghai.

Meet our team members.

ALL NEW QUALITY DESIGNS FOR THE FUTURE

What will be the trend?

Editorial At Asiades we are always looking for things which are happening in the world and how this reflects on the interior and the furniture we use. The dining area is now the central social hotspot, where we start with breakfast, work a bit, have a coffee, meet with friends, have a glass of wine and yes, we use it for dining as well. This means dining chairs should become more and more comfortable, tables become bigger each year.

Counter height tables and stools, we believe in it. So, what’s with sofas? We see this as the spot where we chill out, watch a movie, go through Pinterest, check Instagram or just do nothing.

More than half of the world lives in the city and this means smaller lounge and dining areas. This is what we keep in mind while we are developing the newest pieces of furniture.

We hear that modular is out, we believe it is getting bigger and bigger. Our element lounge pieces are top selling at most of our customers! Trends in colors? we can be short, natural and grey tones rule! We see a bit of green and red and for the rest almost no colors, Organic shapes, soft edges, it’s all there in our collection!

As always, if you want to brainstorm, e-mail me on jw@asiades.com or follow me on Instagram @janhulstein.

Enjoy!

Jan Hulstein Chair man

Ä

Inhoud

Content Collections

Hides&Feathers Whats new in Dutsh Whats new in Desofa The trends in Ilblua The new Socha House of Sakk Itsese

9 11 15 17 19 37 43

Trends The Coco Green: trend color Brown: trend color Grey: trend color

21 23 31 51

About us

Colophon This A-Magazine is a publication of Asiades.

Big projects The Shanghai experience Past & Present Digital media Shows & Sales team

Editor: Jan Wouter Hulstein Design: Meeuwis Aalberts

Interviews

Contact address Design & Sales Arocca B.V. Laan van de Ram 10 7324 BV Apeldoorn The Netherlands T + 31(0)88 88 168 88

Meet Renske & Maxime Meet Niniek

Circulation 1000 copies All rights reserved. No part of this publication may be reproduced without permission from Arocca B.V. Subject to printing errors.

ă

27 35 45 53 55 25 39

Showing our love for leather THIS LISA SOFA IN FULL GRAIN LEATHER WITH MATCHING VELVET ONLY $495

Ä…

High quality materials, made to enjoy.

Hides& Feathers

H

The best quality hides filled with comfort and perfection. perfection n.

TAM loungechair

Bowie sidechair

Bido sidechair

New collection: Hides&Feathers

ć

The dining and lounging solution.

Traytables

What’s new in Dutsh

Ring stools in different heights and diameters

Enjoy all the new Dutsh designs, functionality meets beauty.

Saar Sidechair

What’s new in Dutsh

The Dutar loungechair with the all new forest dark green fabric. A must to see in the homes of 2020. This fabric is also available on other furniture to make it match!

ÿÿ

The ultimate comfortable sofa line.

ALBA

New in Desofa

D All Desofa's are designed to enjoy life, be social, watch a movie, chillout or relax and do nothing. The comfort makes sure it will be a blessing.

The new Capri sofa with brass cups and a charcoal finish

SARA SOFA Desofa new in 2019

ĂżÄ

TH

HANDLE STOOL A multi functional stool, both meant for

sitting and storing your goods. Its simple design is based on our guiding design rules for our Dutsh collection.

Favorites

ÿĂ

HINGS WE LOSSO DINING

Real quality materials make your experience with the product so much more of a joy. This Losso dining table represents this joy. We use the best quality woods and available in multiple sizes to fit in your room.

Favorites

ĂżÄƒ

LUXURIOUS STEEL COLLECTION

ENJOY ALL THE GLAMOUR AND STYLE

I

The rich stainless collection, gold, chrome, brushed, polished, it is your choice!

STING

THE TREND IN ILBLUA POMPIDOU

MIA LOUNGE & SIDE CHAIR The trends in Ilblua

ÿą

MELROSE

socha.

THE CHAIR COLLECTION

Quality comfort seat solutions.

S

KENIA ARM CHAIR

GARDA ARM CHAIR

Lounge in the Moss dining chair

The Polar Lounge chair brings lots op possibilities.

The woven footstool in velvio The trends in Socha

ÿć

The Coco Loveseat, what not to love about it?

THE COCO SIZE CHART Colo loveseat 140.00 x 120.00 x 85.00

Colo LC XL 110.00 x 105.00 x 85.00

Spot the tr end

Fay LC 91.00 x 100.00 x 85.00 (with 1 pillow)

Coco Loungechair 80.00 x 80.00 x 74.00 (Stainless base)

Spot the trend

Āÿ

G E

GR EEN 1

2

3

4

6

5

7

8

9

10

11

Go green

12

The color green is thought to bring balance and harmony to its surroundings so it’s no wonder that it’s a favorite choice in interior design.

1. Lalo Sofa - 2. Coco Loveseat - 3. Germa Stool - 4. Bullhead Upholstered - 5. Gianni Dining chair - 6. Victor Stool - 7. Pyra Stool 8. Palua Loungechair - 9. Tullip Diningchair - 10. Hairriette Sidechair - 11. RingRing Stool - 12. Verona Loungechair

Choose your color: Forest Green

Āā

Me et Renske & Maxime

Left: Renske, right: Maxime.

Meet Renske & Maxime

G et to know our team!

Tell us something about your self.

R: My name is Renske, 27 years old, and I am working for Asiades for 2 years in the creative team. My job is to plan the shows all around the world and to make sure everything is arranged. I am also responsible for the shop-in-shop concepts, magazines and other creative ideas that need to be worked out.

M: Hello, my name is Maxime and I am 19 years old. I work in the creative team and I help Jan – Wout with the development of furniture. In the job I love the most that if we have a new idea or something else; everything is always possible.

What is a dream to do in this job which you hope one day can do?

R: I hope one day that Maxime and I can combine our strengths even more and make sure the shows are all about the details. Presenting the furniture and make it look better with the right presentation. Would love to build up shopin-shop concepts all around the world to create the Asiades stores.

M: That Renske and I still work together and the furniture can be presented nice and clear on our website. We do more shop in shop concepts and I hope I will do more and more with development of our furniture.

Why choose this Job? R: In my job I really love that every day is different; one day shooting pictures, next day working out the perfect concept and the other day I am building up a booth on the other side of the world. At Asiades I like the working environment and being able to develop myself.

M: During my school time I had to do an internship and I choose Asiades .Found out that it was very challenging and always enjoyed going to the office

You both have been building up shows all over the world, what is the most exciting part?

Why work at Asiades?

R: In Asiades it’s personal, and I feel appreciated. The company is open-minded and full of opportunities.

M: Because almost anything is possible, you can develop yourself further and the work what I may do is super fun!

In 10 years, what you think will be changed in presentation at shows? With the new media ,will it be more or less shows?

R: When you have been working on a show for months, from sketch till putting the furniture in the right place and then there is that moment when it all comes together and looks perfect.

M: The most exciting part is when we’re almost ready with all the furniture. Then you see your whole plan which was first only on paper. Everyone is happy when it looks okay, greatteam work which creates a band.

R: The big thing what I learned from Jan-Wout is that everything is possible as long as you really want it. It’s our goal to be always progressive. In my idea buying furniture will be more personalized and more focused on the experience M: We will have more 3D possibilities and more is digital. That a customer can ask I want to see this chair in that color or fabric. And that we can changes the chair in a view seconds in our tablet. I think that everything is more personalized in the future.

Something about both of you, why your strong together?

Tell us 6 things you love and hate, can be anything, not work related.

R: We both have strong personalities and although our opinions may sometimes differ, we always manage to combine our strengths M: When we are talking to each other about the stand or something else we know in one sentence what the other one means. That’s why we can work so hard together. We can always laugh so my workday is more enjoyable with Renske next to me!

R: Hate: white socks, poor breath, when I feel powerlessness, kiwi, underhanded people and irritating noises when I need to concentrate.

Love: togetherness, organized, the sea, wine, sunny days and sunsets.

M: I love shopping, going out, sports, nights with my friends, gel nails and going out for dinner. I hate Bananas, people hear chewing, someone who is a clod, waiting, sweat and when I don’t know what I have to wear.

What trend do you see as hot in decorating, colors, style?

R: At the moment I see a lot of round and organic shapes. Personally, I love the eclipse shapes. Also, you see a lot of modular items so you can put together your own furniture, I like the idea of having a unique item in my home. The colors for 2020 will be inspired by nature I think, lots of gray, nudes and rust brown/red.

M: I think you’re going to see more and more shapes by each other, such as rectangular with round shapes.

Meet Renske & Maxime

Āă

Experienced in big projects

For years we have been doing big projects, like restaurants and hotels.

With the experiences we had we can guide you through your next projects!

Your style in a bistrot table

The trends in Ilblua

Āą

DUTSH WING

The Dutsh wing chair. We've named it to the collection it's in and for a reason! This is a star product within the collection. With its minimal design it is easily combinable with your other furniture and don't let me get started on the comfort!

THINGS W Favorites

ĀĆ

TRISH END TABLES The trish endtables are a high class

WE Favorites

design statement. With the marble look and feel and stainless steels it's a quality product what will fit well in a classy home.

Āć

B W

BRO WN 1

2

3

4

5

6

7

brown shades

Brown leather furniture complements numerous decorating styles, from traditional to modern, depending on the design of the furniture. Brown is a neutral color that can be worked into a wide range of color palette options. Perfect for in your home!

1. Elementa Sofa - 2. Fem Sidechair - 3. Pluske Armchair - 4. Bobo Stool - 5. Dutar Armchair - 6. Blocco Loungechair 7. Tam Loungechair

Choose your color: Cognac brown

Ä Ăż

The Shanghai ex With Furniture China just behind us, you can see here what it takes to create a building in rapid time and give people the best experience in furniture.

This year we wanted to do something completely new. We were used to creating huge stands for Shanghai, but were always focusing on the interior. This year we exterior of the stand completely!

Inspired by the architect Antoni Gaudí, best known for his attribution to the Cathedral in Barcelona.

The Shanghai experience

āĀ

xperience

This year was again a huge succes and it always great to see our customers again!

The Shanghai experience

Ä Ä

S

hanghai 2019 THE NIGHT LIFE

We meet with all our customers to establish what they want. Almost everything is possible

A successful exhibtion and we hope to see you next year!

The Shanghai experience

āĂ

This year not only our furniture stood out, but our whole stand got awarded for best stand design. A huge compliment from the organization!

OUR TEAM NEEDS TO BE WELL FED TO BE ABLE TO ASSIST YOU The Shanghai experience

āă

The fairmade luxury brand.

Visit us at Maison et Objet Paris from January the 17th till the 21th in hall 7.

h

Cosy with a little confident detail.

handmade quality

House of Sakk

By Nikki Hulstein

House of Sakk

āą

KEV

Meet Niniek

ā

Where are you born and where do you live? Surabaya and Surabaya. Yes I am born there and still live there with joy!

Name a few of your hobbies: I love nature sightseeing, and following a healthy way of living.

Is there anything you’ve always wanted to do? I have always

wanted to travel the world, so far

What do you like most about

I've been to some countries and

China? As roots of ancient an

visited the grand canyon!

civilization, China always keeping

Tell us about one of your

so much and still able to gear up

greatest adventures: When I was

in nowadays digital technology.

on my way to the Grand Canyon

What is your favorite food?

I've seen the Rocky mountains

I love Indonesian fried rice.

– so near but yet so far.

FUN FACTS

What is your favorite Asiades item? Macathi bookchest.

What is your favorite color/ asiades fabric? pastel colors are preferable for me.

Meet Renske

āć

Feel at home in style.

Dining and lounging is our expertise, here at Asaides. Feeling happy in your own home should be the number one priority and living with good quality designs will help with that.

Ăÿ

Comfort and creativity meet here.

Kevin Hulstein,

Make it easier with Itsese

son of Jan, lives in China and started Itsese a couple of years ago and has been the head designer ever since!

Itsese lounge items are made of high quality outdoor fabrics, which is easy to clean and also very comfortable for indoor purposes. Want to drag your seating outdoors, this is no problem because of the PVC coating we gave the products. It is that easy!

Make it easier with Itsese

Big Rib lounge chair

Ä‚Ä

PAST 1868 In the 19th century the first Hulstein started making furniture in the city of Apeldoorn in the Netherlands. Generations later Jan Hulstein was born on the first floor of this furniture workshop. When Jan was a teenager he was eager to learn how to make furniture which his grandfather taught him in the after-school hours.

T

2019 Jan, 5th generation, still loves to make furniture but the production moved to China where where we produce in state-of-the-art facilities. Kevin, son of Jan, lives now in China where father and son focusses on new development and making sure the production has the finishing touch.

Nikki, Jan’s daughter has her company House of Sakk which focus on handmade furniture and home fashion from Indodesia.

Ăă

Lay back and relax.

New in the elements familie, lounger en 2 seater.

Lounger 2 seater

Lounger + Elements (2x)

Combination

Elements (4x)

Ä‚Ä…

THI WE ONE NIGHT STAND

Maybe the names says for a one night stand, but you won't want to miss this in your bedroom. A classy design for a classy environment.

Favorites

ĂĆ

INGS E

ZORO CHAIR

The Zorro armchair is a very functional dining chair. It is stackable so very example the hospitality useful in, for exam business. It's very functional look makes it very stylish and a timeless.

Favorites

Ăć

GR EY 1

2

3

4

6

5

7

8

9

Grey shades Whether you're decorating your living room or bathroom, mix it up and create a whole new and exciting look by teaming grey with stunning colours from crisp white to grass green, and pastel pink to deep teal.

1. Saly Lounge chair - 2. Jacob Armchair - 3. Anna Armchair - 4. Gerarm Armchair - 5. BB Loungechair - 6. Cono Ladder 7. Handle Stool - 8. G Loos Loungechair - 9. Giuna Sofa

Choose your color: Grey

ÄƒĂż

Order online at www.asiades.biz Receive the best deals for our newest furniture online via our online webshop. p Check all the collections at ease and get g a good impression on what we have.

Mail us or contact our sales team for your personal account to sign in our webshop.

Stay in touch Follow us

@asiades @asiades_furniture_

ăÄ

Upcoming shows

I.M.M.

Maison & Objet

C.I.F.F.

As House of Sakk - Paris, FR 17-21 January Hall 7 Stand F166

Guangzhou, CH 18−21 March 3.1C01

Showroom days

High Point

Collogne, GE 13-19 January Hall 7.1 Stand C012

Come and meet us through the year at several exhibitions. We will be all over the world the present you the newest trends in furniture. Hope to see you!

Apeldoorn, NL 13-25 April Laan van de Ram 10

Upcoming shows

U.S.A. 25−29 April G8000/8010

ăĂ

Our Sales 6JGUG GZRGTVU VTCXGN CTQWPF VJG YQTNF VQ ƂNN [QWT PGGFU in furniture. They can help you achieve the best!

/CCTVGP XCP &ĎM

2GVGT FG .ĎUVGT

+31 6 81 86 47 31 maarten@asiades.com USA (West Coast ), Central America, South Africa

+31 6 51 35 73 17 peter@asiades.com Benelux, Germany, Russia, Norway, Greece

Coen Herwegh

Kevin Hulstein

+31 6 30 58 20 03 coen@asiades.com Eastern Europe, Australia, New-Zealand

Luke Hop

+31 6 11 37 50 54 luke@asiades.com USA (East Coast), Middle East, Central Asia, Canada, North Africa

David Bos

+31 6 42 63 59 33 david@asiades.com Asia & Oceania, France, UK

Nick Lin

+86 138 1930 3509 kevin@asiades.com China

+86 155 1038 9088 nick@asiades.com China

Any que stions?

If you have any questions, don’t hesitate to contact us. Our sales guys are always available, so feel free to contact them anytime.

Dhaval Mackhecha +91 97 0282 6255 dhaval@asiades.com India

Sales team

Phone: +31 88 88 16 888 Mail: info@asiades.com

Viral Tilavat

+91 96 3889 7008 viral@asiades.com India

ăă

Enjoy the december days, see you in 2020!

Production

China factories

Asiades HK ltd.

Socha:

Creative ofďŹ ce & showroom

20/F Printing house

Tongxiang-Zhejiang

Arocca Netherlands

6 Duddell Street Central

Desofa:

Laan van de Ram 10

Hong Kong

Haining-Zhejiang

7324 BV Apeldoorn

F +85 237 64 07 42

Dutsh:

T + 31(0)88-8816888

info@asiades.com

Anji-Zhejiang

F+ 31(0)88-8816899

www.asiades.com

Ilblua:

info@arocca.com

Jiangmen-Guangdong

www.arocca.com

Customer service & Indo collection

Showroom

Surabaya, Indonesia

Suites at Market Square

T + 62 81 839 7814

booth nr G-8003/G-

E info@asiades.net

8003/A

@asiades

@asiades_furniture_

highpoint