ASIADES Craftsmanship and quality The noviâ€™s in our collcections Day at the factory Upcoming shows
“Generations of experience in making furniture”
Left to right: Kevin Hulstein & Jan Hulstein 2 | CRAFTSMANSHIP
WELCOME TO THE WORLD OF ASIADES Asiades has its origins more than two centuries ago, where the first out of five generations of my family began his career as furniture maker. For generations to come the profession of furniture maker is well bedded within the family. In the city of Apeldoorn, the Netherlands this authentic Dutch craftsmanship came to life. Well considered,I choose not to take over my fatherâ€™s business after he graduates. I decided to explore other possibilities and opportunities within the modern furniture industry. I ended up meeting an importer from Asia who trades in rattan and in 1986 as a hobby so to speak, in a shed next to my house, I started to make my own furniture. All the experience and knowledge that my grandfather passed on to me proved to be of great value and Iâ€™d like to share this craftsmanship with you. Enjoy!
Jan Wout Chair man
CRAFTSMANSHIP | 3
The DUTAR CHAIR in combination with the GOTHRO TABLE
“Affordable luxury with a comfortable price”
4 | CRAFTSMANSHIP
index CRAFTSMANSHIP 2018
06 14 26 34 42
Let us INTRODUCE our selfs and find out about our BUSINESS.
The designs from the Netherlands makes DUTSH a unique style of furniture. Our glitter and glamour collection: ILBLUA is a real stainless steel design line. Comfortable sofas are a must in your home, so DESOFA is here to deliver. SOCHA is the collection for your ideal dining chair our lounge chair.
47 60 64 66 72
The bohemian chic cosy indonesian inspired collection: HOUSE OF SAKK Meet DAVID, our newest member to the Asiades team as a sales guy. Our adventure in SINGAPORE and the EXPERIENCES we had. WENDY is a hard wrking perfectionist at Asiades. lets get to know her! We visit lots of FURNITURE SHOWS in a year, find out where we are in 2018. CRAFTSMANSHIP | 5
With our PASSION for
durable and BEAUTIFUL pieces of furniture weâ€™d like to inspire
6 | CRAFTSMANSHIP
FURNITURETrends The trends in furniture design for 2018
this is the year where darker wood tones are used more for the retro vibe Colour is set to be bolder this year, weâ€™re feeling braver with colour choices Furniture has a natural handmade feel with materials such a rattan and wicker the stars of the show
A continuation from last year, the tropical trend is still going strong The addition of luxe metallic touches is not new, but the big difference this year is the choice of metallic finish â€“ think less copper and rose gold, more brass!
MARBLE IS LEAVING THE STAGE
Our socha chairs and Ilblua tables are a great combination Curved sofas feel very current and are a nice alternative
to the L-shaped sectional THE BUTLER TRAY FROM BOTH LBLUA AND DUTSH ARE THE TREND FURNITURE PIECE RIGHT NOW
We see velvet as being a key fabric across all interiors in the home. Rich and earthy tones are making an appearance in minimalist homes
CRAFTSMANSHIP | 7
The GERMAIN DINING CHAIR with the FIORUCCI TABLE. supported by the award winning BB LOUNGE CHAIR and THE BOBO STOOL
LATEST TRENDS IN
8 | CRAFTSMANSHIP
CRAFTSMANSHIP | 9
SWATCHBOOK lots of different styled patterns, for you, for a colorful piece of furniture.
10 | CRAFTSMANSHIP
Beautiful fabrics, usable on every type of furniture to create a colorful home.
Refreshed showroom We started this year with a refreshed showroom with the NEWEST ITEMS from our 2018 COLLECTION. Well displayed for you to ENJOY!
On this moment they are ready to be seen on the best spots in the Dutch showroom. Are you ready to be amazed by all our noviâ€™s? Make your appointment directly and visit us soon in the Netherlands!
PLAN YOUR VISIT! OUR SHOWROOM IN 1 HOUR WITHIN 4 AIRPORTS
Schiphol Airport Weeze Airport Dortmund Airport Dusseldorf Airport CRAFTSMANSHIP | 11
“C A SUA L”
“HOLLAND MEETS CHINA” “FEEL”
12 | CRAFTSMANSHIP
The JACOB ARMCHAIR with the GERMAINE DINING TABLE
CRAFTSMANSHIP | 13
“Dutch design meets Chinese productivity in Anji” MAO and JAN WOUT in front of the ANJI FACTORY 14 | CRAFTSMANSHIP
Anji is where the Dutsh collection is crafted by the best skilled people by hand
WE STARTED DOING OUR COLLECTION 7 YEARS AGO IN THE MOUNTAINS OF ANJI. FRESH AIR IS FOOD FOR THOUGHT. NOT A STEREOTYPE CHINESE FACTORY BUT A FUN PLACE TO WORK WHERE MAKING FURNITURE IS ALMOST A HOBBY, WHERE TO MAKE , WHERE WE MAKE OUR FURNITURE AND ALSO YOURS...
people are proud
By imparting knowledge and experience to special trained A-TEAMS and by setting HIGHER REQUIREMENTS concerning our collections, employees, production facilities and transport every single day, we are able to guarantee QUALITY.
CRAFTSMANSHIP | 15
16 | CRAFTSMANSHIP
we love GUARDIA
A dining chair from our Dutsh design collection. The Guardia is a beautiful chair with the capabillity to make a 360Â° swivel, making it a very comfortable seat for dinging or drinking some wine! CRAFTSMANSHIP | 17
“make your house your home again”
18 | CRAFTSMANSHIP
the TAM LOUNGE CHAIR with the BOBO STOOL
Our newest chair to the Dutsh collection. Called rocket because of the space shape.
BOBO STOOLS IN 3 DIFFERENT SIZES
HAIRY STOOLS WITH GOLDY CUPS
LEON DINING TABLE
THE GOLDY CUP
Our DUTSH COLLECTION is based on the industrial designs from THE NETHERLANDS.To get the real feeling we did various collaborations with Dutch designers. CRAFTSMANSHIP | 19
W I T H O N LY 2 E L E M E N T S you can create the ultimate
20 | CRAFTSMANSHIP
plow sofa “Everything is possible with this modulair sofa”
CRAFTSMANSHIP | 21
itâ€™s that easy.
22 | CRAFTSMANSHIP
The LEGEND LOUNGE CHAIR
TEARDROP LOUNGE CHAIR
ITSESEfurniture ALSO MADE IN THE ANJI FACTORY IS THE ITSESE COLLECTION. A HIGH QUALITY DURABLE FURNITURE STYLE
Itsese lounge items are made of high quality outdoor fabric, which is easy to clean and also very comfortable for indoor purposes
ITSESE ENDTABLE SET
CRAFTSMANSHIP | 23
“GL A MOU R”
24 | CRAFTSMANSHIP
GROOVY FIONA BUTLER TRAY with the PERPLEX BUTLER TRAY
the GLITTER and glamour COLLECTION
CRAFTSMANSHIP | 25
JAN WOUT with HJW before the CANTON FACTORY
“The masters of stainless steel are in Canton” 26 | CRAFTSMANSHIP
OUR STAINLESS STEEL PRODUCTS ARE PRODUCED IN CANTON, CHINA. THESE PRODUCTS ARE TO BE FOUND IN THE Ilblua COLLECTION AND ARE MADE WITH EXTREME CARE AND PRECISION RESULTING IN FINE, smooth furniture.
In Canton, the beautiful pieces of Ilblua are designed and manufactured at our Asiades factory. The A-team works hard to deliver the quality where ilblua stands for, the shiny materials have to be handled with care and precision.
CRAFTSMANSHIP | 27
The LONG ISLAND sofa 28 | CRAFTSMANSHIP
CRAFTSMANSHIP | 29
“A stylish finnish to match your taste”
30 | CRAFTSMANSHIP
CAGUA LOUNGE CHAIR with the XIAN 4 DRAWER CHEST and a MUSHROOM TABLE
ILBLUAfurniture PALUA LOUNGE CHAIR
ALL ABOUT THE DETAILS
Get to know our sting collection with fake sting structure and nice details
OPIO SOFA in ice blue is a real star in every interior
TWO IN ONE
Storage and a stool; Vinoco has it all
MAKE IT YOURS
Rich colors and materials are everywhere in our collection. Gold, chrome, brushed or polished: iâ€™ts your choice! CRAFTSMANSHIP | 31
32 | CRAFTSMANSHIP
The Wina SOFA CRAFTSMANSHIP | 33
“Peace in the mind means focus on the design”
34 | CRAFTSMANSHIP
HAININGfactory Our factory in HAINING, in the east of CHINA is specialized in SOFAS They are responsible for the DESOFA
which consists mainly of SOFAS
“Using coil springs, relax foam and pick-up fibre we are able to create the ultimate feeling of comfort.”
CRAFTSMANSHIP | 35
THE ELEMENTA SOFA Our Elementa sofa is a feast for the eye and for your comfort.
With this fresh broken white colour, it will give every home a delightful touch. 36 | CRAFTSMANSHIP
CRAFTSMANSHIP | 37
The ISABELLA SOFA
“SOFAS ARE MADE TO ENJOY LIFE, CHILL OUT, WATCH A MOVIE, GO SOCIAL OR JUST RELAX AND DO NOTHING”
38 | CRAFTSMANSHIP
DESOFAfurniture ESCAPE SOFA
RELAXED & COMFORTABLE
DESOFA, The collection that we launched in 2017, has a nice line up for 2018.
Want to know more about the new furniture, CONTACT ONE OF OUR SALES GUYS!
The modulair sofa design for 2018, enjoy all the possibillities that modulair brings with this fine piece of work.
element sofa CRAFTSMANSHIP | 39
40 | CRAFTSMANSHIP
1.YAKO ARMCHAIR 2. LAVALO LOWBACK 3. CLASSICA SIDECHAIR 4. DANICO HIGHBACK 5. BAX SIDECHAIR 6. DEAN SIDECHAIE 7. MARQUISE HIGHBACK 8. V COOL ARMCHAIR 9. ILONA LOWBACK
CRAFTSMANSHIP | 41
“Designing a chair is a very technical challenge. At Tongxiang they know it like no other”
42 | CRAFTSMANSHIP
two hours from SHANGHAI, in TONGXIANG we find the factory that produces our chairs that make-up the entire SOCHA COLLECTION.
A specialized ‘A-team’ puts their experience into practice on a daily basis when it comes to producing these high-quality chairs. All our products go through a sustainable production process, which obviously results in products that are sustainable in use.
CRAFTSMANSHIP | 43
The PARSON ARMCHAIR
“If it’s the right chair, it doesn’t take long to get comfortable in it.”
44 | CRAFTSMANSHIP
SICCA LOUNGE CHAIR
TIARA LOUNGE CHAIR
Enjoy the collection with the MOST type of CHAIRS youâ€™ve ever seen now, with SOCHA.
DECO ARMCHAIR Brando
YAKO ARMCHAIR V-Cool
CRAFTSMANSHIP | 45
“HAND WOVEN” “CONFIDENT” “SUSTAINABLE”
46 | CRAFTSMANSHIP
on the left the NOCI BAG and on the right the CANNITO BAG CRAFTSMANSHIP | 47
48 | CRAFTSMANSHIP
the SUSANA BAG
CRAFTSMANSHIP | 49
“We believe that fairtrade is the engine behind sustainable economic development”
ROMEE MIRRORS with the HOS BUTLER TRAY and the OTRANTO BAG
50 | CRAFTSMANSHIP
HOUSE OF SAKK
bohemian chic, cosy with a confident and cool detail!
HOUSE OF SAKK is owned by NIKKI, the daughter of JAN . Besides FASHION items, she produces a nice collection of FURNITURE, created with NATURAL materials. Nikki runs it as a WHOLESALE in Europe and in the rest of the world in ASIADES STYLE as FOB business.
OTRANTO CRAFTSMANSHIP | 51
“Handcrafted by the experts” the PLANEA CABINET with the PLANEA DINING TABLE 52 | CRAFTSMANSHIP
INDOfurniture NITTY CABINET
PLANEA ROUND TABLES
With the basic natural materials we have outlined a special ‘Indo Collection’ with a pure, natural look and feeling.
Handcrafted by carpenters, stonemasons and WOOD CARVERS, this is furniture that you will TREASURE and that you are PROUD of to keep for generations to come.
A natural rattan 60s design sideboard with sandblasted wood
CRAFTSMANSHIP | 53
JAN WOUT with [NAME]
“The place where real old school craftsmanship gets rediscovered” indo en HOS factory
54 | CRAFTSMANSHIP
WHEN MENTIONING OUR FACILITY IN SURABAYA, THE THING THAT COME TO MIND IS the Indo Collection. WOOD, RATTAN AND LOOM FORM THE STARTING POINT OF THESE COLLECTIONS, RANGING FROM CLASSIC TO MODERN.
We only use wood with the verification stamp VLO (Verification of Legal Origin), which is a verification of production rights, chain of ownership, tax payments and adherence to production quotas. It demonstrates that logs and timber products have been legally sourced. CRAFTSMANSHIP | 55
The old furniture shop in Apeldoorn from two generations before,
JAN HULSTEIN making furniture on his OLD WORKTABLE 56 | CRAFTSMANSHIP
Craftsmanship and what we stand for The family Hulstein is known to be creating furniture for 6 generation long. All the experiences and techinques the Hulsteins learned through the years come together in our productions in Asia, where craftmanship gets rediscovered.We want to make honest furniture that brings longlasting joy and comfort into the users homes and lifes. When we meet somebody, who has one of our pieces of furniture, we have to be proud. Making furniture is in our genes.. in our blood.. and every day we get inspired by fashion, nature, cultures, people, traditions, the ways of life and many more things. We use this as input for our new developments. We love to make furniture that people love,
CRAFTSMANSHIP | 57
WHO WE ARE
We create various furniture for dining and lounging in many different styles. While designing happends most of the time in the Netherlands. We produce mainly in China
in Haining we make the DESOFA, in Tongxiang the SOCHA and in Anji the DUTSH & ITSESE collection. ILBLUA we make in the south of China near Canton. The HOUSE OF SAKK collection is as it says in Indonesia near Surabaya where we ever started more than 20 years ago.
58 | CRAFTSMANSHIP
meets west At our 3000m2 SHOWROOM in THE NETHERLANDS where the SALES- AND CREATIVE TEAM work. Our 3000 m2 showroom is a statement on itself; it provides a great insight into our company and it basically reflects who we really are and what we are all about. We call it our ‘creative temple’. Here we can show our collections in the right ambiance to the right customer and where we can build further on existing and new partnerships around the globe.
“THIS IS OUR CREATIVE TEMPLE.”
CRAFTSMANSHIP | 59
David ABOUT HIM
60 | CRAFTSMANSHIP
ABOUTDavid DAVID IS ONE OF OUR NEWEST EMPLOYEES AT THE SALES TEAM. HE HAD HIS DEBUT AT THE IFF SINGAPORE SHOW IN MARCH. HE WILL BE WORKING FROM THE APELDOORN SHOWROOM IN THE NETHERLANDS WITH THE REST OF OUR DUTCH CREW AND LIVES 30 KM FROM THERE IN A CITY CALLED DEVENTER. DAVID WILL OPERATE FROM THE NETHERLANDS AND HELP OUR CUSTOMERS IN ASIA, AUSTRALIA, NEW ZEALAND, AFRICA, BELGIUM, FRANCE, A LOT ON HIS PLATE! BUT FIRST, LET’S GET TO KNOW THIS NEW PROFIT TO THE COMPANY. EVERY YEAR WE INTERVIEW ONE OF OUR EMPLOYEES AND THIS IS THE TIME FOR DAVID! WE ASKED HIM SOME PERSONAL QUESTIONS AND SOME WORK-RELATED QUESTIONS.
WHO IS DAVID?
I am 26 years old, living together in the center of Deventer. I have hobbies like, soccer, both in real life and playing FIFA soccer on the PlayStation 4. Besides that, I like going out for a nice dinner and relax.
FROM EXPERIENCE WE KNOW YOU LOVE FOOD.. WHAT IS YOUR FAVORITE MEAL?
From all the dishes in the whole world I most enjoy the typical Dutch stewed pears.
WHY DID YOU CHOOSE ASIADES FOR YOUR WORK?
I choose Asiades for a couple of reasons. First and foremost, I like the branch the company is in. Furniture really speaks to me and to sell the high-quality designs that Asiades produces really excites me. I really love to trade with different cultures, getting to know how the people work, filling their needs in furniture. I also love the variations in work, the office in Apeldoorn, being at furniture shows and visiting the customers.
WHAT IS YOUR FAVORITE CITY IN THE WHOLE WORLD?
ASIADES DESIGNS AND PRODUCES LOTS OF DIFFERENT KINDS OF FURNITURE, BUT WHAT IS YOUR FAVORITE ONE?
I have been working for a short period at Asiades right now, but from what I’ve seen until now I definitely love the ELEMENT LOUNGE SEAT.
I’ve seen lots of cities in the world, but the city I am born in and live in: Deventer, is my most favorite. I don’t mind being gone for a longer period, but when I come back to Deventer, I feel directly at home again.
WHAT IS YOUR NUMBER ONE THING ON YOUR BUCKET LIST?
The work I do at Asiades makes me travel the world. That is of course for a reason. I love traveling, so typically my number one thing would be travelling. Specifically, I would like to travel through Laos, Cambodia and Vietnam DO YOU HAVE ANY QUESTION FOR DAVID? MAIL OR CALL HIM! DAVID@ASIADES.COM OR +31 6 42 63 59 33 CRAFTSMANSHIP | 61
COCO DINING CHAIR and the GINUA ARMCHAIR 62 | CRAFTSMANSHIP
WHAT WE WAY HAND TIED
8 burlesque DOVE-TAIL IN SUAR
FROM DUSK TILL DAWN
AN EYE FOR DETAIL
DESIGN FURNITURE WITH SEXAPPEAL
MANMADE MORTISE AND TENON
SUPERNATURAL HANDMADE HONEST AND FAIRTRADE
TRAVEL THE WORLD
CRAFTSMANSHIP | 63
Flashback IFF Singapore The moments where Jan Wout feels on itâ€™s best is when he gets to show all the newest designs. He works the year round to deliver the newest trends and this is the moment the furniture shines.
FOOD IS VERY, VERY IMPORTANT FOR EVERY ONE. SO WE MAKE SURE WE AND OUR VISITORS DO EAT OFCOURSE;) 64 | CRAFTSMANSHIP
ALWAYS BUSY AT IFFS!
for Asiades the customer is number one. So being able to meet them in real life is very important for us. We make sure that there are lots of moments to be able to meet you!
THE ENTRANCE IS IMPORTANT!
EVERY YEAR for as long as we can remember we visit IFF in SINGAPORE. A good time to show THE NEWEST TRENDS in furniture and we do show up big!
CRAFTSMANSHIP | 65
Wendy Our star from the east:
Every year we highlight one of our team members in asia, in this issue we get to know Wendy. WENDY IS OUR PERFECTIONIST. SHE MAKES SURE THAT EVERY FURNITURE PIECE WE PRODUCE IS OF THE HIGHEST QUALITY. BUT AROUND HER JOB AT ASIADES SHE HAS A LIFE OF COURSE! LETâ€™S GET TO KNOW WENDY!
66 | CRAFTSMANSHIP
WHAT IS YOUR JOB AT ASIADES?
I make sure that the quality of our products are as good as possible.
WHAT IS THE FAVORITE THING YOU LIKE ABOUT YOUR JOB? I always enjoy the moment when a furniture piece is perfect after several times of improvement and when we receive positive feedback from the customer, it’s great!
WHICH CHAIR DO YOU LIKE THE MOST AND WHY?
WHAT IS YOUR BIGGEST DREAM?
IF YOU LOOK BACKWARDS, WHAT CHANGES CAN YOU SEE AT ASIADES AND THE QUALITY?
WHAT IS YOUR ALL-TIME FAVOURITE FOOD DISH?
I really like the Joshua lounge chair, it’s a beautiful and modern designed piece of comfort.
The quality standard is getting higher and higher. Our designs are more to the high end and we always try to make every model excellent.
I really like to travel around the globe, to experience all sorts of cultures and different foods.
I really love the local hotpot here! it is a traditional soup over here in China.
CRAFTSMANSHIP | 67
ORDER ONLINE AT WWW.ASIADES.BIZ
Receive the best deals for our newest furniture online via our online webshop. Check all the collections at ease and get a good impression on what we have.
Mail us or contact our sales team for your personal account to sign in our webshop.
68 | CRAFTSMANSHIP
Stay in touch
CRAFTSMANSHIP | 69
70 | CRAFTSMANSHIP
The TAM LOUNGE CHAIR with the BOBO STOOL, FIORUCCI ENDTABLE and the BIBO MAGZINE RACK. CRAFTSMANSHIP | 71
EVERY YEAR Asiades visits lots of FURNITURE SHOWS, where the most beautiful pieces of furniture will be presented. On this page, you can find the upcoming shows where we have our booth installed and exhibit our NEWEST COLLECTIONS. On the spot our team can assist you through your journey in the WORLD OF ASIADES.
26 - 29 APRIL SHANGHAI, CHINA
14 - 18 MAY SHOWROOM AROCCA, NL
72 | CRAFTSMANSHIP
11 - 14 SEPTEMBER “A” BUILDING OUTSIDE, CHINA
16 - 20 SEPTEMBER BAD SALZUFLEN, GERMANY
g shows 2018 High Point Market 13 - 17 OCTOBER UNITED STATES OF AMERICA
13 - 16 NOVEMBER SHOWROOM AROCCA, NL
Sleep Event 2O- 21 NOVEMBER LONDON, UK
CRAFTSMANSHIP | 73
The A-team, an obvious reference to to the 80S TV-SHOW and that is what they are.
Our A-team is the best in handling the SALES FOR YOU. At every FURNITURE SHOW they make sure they can help you with flare, recognicable by there trendy outfits. THEY KNOW excactly the needs of you for the furniture you need. processing your order from the beginning to the end. If you HAVE ANY QUESTIONS do not heasitate to ask! 74 | CRAFTSMANSHIP
OUR SALES TEAM
These experts travel around the world to fill your needs in furniture. They can help you achieve the best!
Maarten van Dijk
Peter de Lijster
+31 6 81 86 47 31 email@example.com
+31 6 51 35 73 17 firstname.lastname@example.org
Sales Manager, South Africa
The Netherlands, Belgium, Scandinavia, Russia, Greece
+31 6 11 37 50 54 email@example.com
+31 6 28 23 73 67 firstname.lastname@example.org
East Europe, Balkans, North America, Cananda, Israel, Turkey, UK
Projects, contracts market, Germany, Austria, Switserland
+31 6 42 63 59 33 email@example.com
+31 6 30 58 20 03 firstname.lastname@example.org
Asia, Australia, New Zealand, Africa, Belgium, France
Italy, Spain, Portugal, Middle East, Middle & South America,
+9196 3889 7008 email@example.com
+86 138 1930 3509 firstname.lastname@example.org
Dhaval Mackhecha +91 97 028 26255 email@example.com
Any questions? If you have any questons, donâ€™t hesitate to contact us. Our sales guys are always available, so feel free to contact them anytime. P hone: + 31 88 88 16 888 M ai l : i nfo@asi ad es.com
CRAFTSMANSHIP | 75
Asiades HK ltd. 20/F Printing house 6 Duddell Street Central Hong Kong F +85 237 64 07 42 firstname.lastname@example.org www.asiades.com /asiades
China factories Socha: Tongxiang-Zhejiang Desofa: Haining-Zhejiang Dutsh: Anji-Zhejiang Ilblua: Jiangmen-Guangdong
Customer service & indo collection Surabaya, Indonesia T + 62 81 839 7814 E email@example.com
Creative office & showroom Arocca Netherlands Laan van de Ram 10 7324 BV Apeldoorn T + 31(0)88-8816888 F+ 31(0)88-8816899 firstname.lastname@example.org www.arocca.com
Suites at Market Square booth nr G-8003/G-8003A