1 4 th e d i t i o n b y a s i a d e s | s p r i n g 2 0 1 4 | w w w . a s i a d e s . c o m
SINGAPORE SHOW Flashback of the 2014 edition
BEAUTY’S INSIDE Stunning new items!
Presenting our new interior design brand
MAISON ET OBJET A trip to our stand in Paris
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IN THIS ISSUE SPRING 2014
04 08 10 16 18 20 22 24 26 29 30
Singapore show “14 New items china LODSH new brand Dutsh new in In the spotlight klaus Maison & objet flashback New items indo New items naturals 6 Favorites indri New people A-team What’s next 2014
INDRI IN THE SPOTLIGHT 26
08.
FLASHBACK MAISON & OBJET PARIS 20
22. SINGAPORE SHOW 2014 04
26. 10. 2 |
EDITORIALJAN Colophon This A-Magazine is a publication of Asiades. Contact address Design & Sales Arocca BV Laan van de Ram 10 7324 Bv Apeldoorn The Netherlands Tel: +31 (0)88 88 168 88 Fax: +31 (0)88 88 168 99 Circulation 650 copies All right reserverd. No part of this publication may be reproduced without permission from Arocca B.V. Subject to printing errors.
Proud to present our new magazine, which keeps you updated on what’s happening in the world of Asiades. We also give you two great offers from our Indo collection and from our Socha line, great value for your money ! In the market we see and hear a lot of positive things and we experienced this during the Paris and Singapore show. We are building in Tongxiang. Not only for more capacity, but
also a warehouse to keep stock of frames, so that we are able to ship our bestsellers quicker and quicker. We look forward seeing you either at our restyled showroom in Holland or at the Shanghai Furniture Show in September .
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SINGAPORE”14
flashback
SINGA PORE SHOW 2014 We always love the Singapore show, because it’s a nice stylish mix of exhibitors. The show is not too big and not too small. Every year we choose a trend color. This time the trend color is in the mix! Great to see many positive reactions and happy faces. Have a look on our website www.asiades.com for the movie which gives a good impression. See you in Shanghai!
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MING dining table in matt black
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NEWCHINA MIKADO SLIM LAMP W30xD30xH80
VERTIGO SOFA 3 seater
EUREKA LOUNGE CHAIR
W207xD90xH65
W67XD84XH82
CHESS MIRROR 5X5
W180xH180
MATTY SIDE CHAIR W52XD60XH96
JESSY DINING TABLE 8 |
NEWCHINA WITH RICH VELVET
GEORGE FRINGE LC W81XD79XH81
OOIER DRESSER W150XD45XH200
ANDREA SOFA W196xD87xH95
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NEWCHINA
Last March, during the IFFS Singapore, we surprised the world with a preview of the renewed LODSH, a leading interior design brand, acquired by Asiades. The world is going to serve as a new playing field for this branded retail concept. LODSH will be divided into two concepts: ‘LODSH Home Fashion’ with accessories, home textiles such as plaids, cushions, baskets and ‘LODSH Living’ with dining- and lounge furniture. Both will be divided into 3 styles: Vintage, NY Loft and Jaipur with a nice balanced mix of products with unique stories to tell. LODSH, the story continues! The ordering procedure of LODSH is containerwise with accessible minimums which can be combined with some other Asiades items, shipped directly from China.
www.lodsh.com 10 |
LODSH
Currently we are working on developing and expanding LODSH for it’s launch in September during China Furniture “14, Shanghai. The preview from Singapore will be in our showroom starting this June. We welcome you to come and get inspired. The autumn collection will be in our showroom in Apeldoorn late November.
lodsh. There's a story in everything | 11
1. Chester Double sofa SF-2313B 2. Naso Naso multi sofa SF-2479HQ / 130x75x85
STYLE 1:
jaipur
2.
jaipur bright oriental colours and pretty appliques
1. Multi lounge chair LC-2562ZY 2. Multi stool square FS-2606RY
1.
2.
2. 12 |
LODSH
1.
VINTAGE A love oF pure fabrics and recycled materials
STYLE 3:
ny loft
WAVER LOVE SEAT
fabric $345,00
STYLE 2:
vintage NY LOFT Cosmopolitan streamlined industrial 1.
1. Vancouver lounge chair LC-2239B 2. Bari end table square DT-2281HW 2.
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we vintage living
CRISTA COFFEE TABLE W132xD62xH40
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LODGE SCRUMBLE SOFA W221XD99XH75
URBAN BOOKCHEST W90xD40xH210
TIJANG DINING TABLE W200xD92xH78 W232xD102xH78
PATCHWORK ARMCHAIR W63XD62XH85
PATCHWORK HIGHBACK W48XD63XH97
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This Dutsh collection is aways in motion. Our designteam is fully aware of the latest trends, latest interior design magazines and high-profile blogs to create the best affordable, recognizable, original and daily use furniture. Here we give you a sneak peak of our newest items.
DUTSH 16 |
NEWDUTSH
CASTOR SC
POLARIS SC
W46xD45xH88
DA-2289HQ
ROUGE SC
MATTY SC
W54xD60xH80
W52xD60xH96
EUREKA SC
EUREKA LOVESEAT
W52xD84xH87
W90xD83xH83
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THESPOTLIGHT
IN THE SPOT LIGHT
Klaus Klaus started working with Asiades in 2010 doing the sales in Germany, Austria, Swiss and since 2014 additional Hungaria, Croatia, Czech-Repupublic, Serbia, Slovenia and Slovak Republic. Time to interview this energetic and enthusiastic man.
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THESPOTLIGHT
where are you from and where do you live?
I was born in Germany. My mother was a textildesigner and my father and grandfather had a furniture factory. Today I live in Münster, a nice university-city with history, with my glamourous girlfriend Regina and our two boys Jeremy and Julius. what is your favorite food?
Smoked and grilled salmon and merluzza, mozzarella-salat, thai-curry, vitello-tonato, gaspazo combined with an Italian Pino Grigio di Venetia. tell us about one of your greatest experiences
name a few of your hobbies
Swimming, riding bicycle, motorcross with friends and our two boys.
To feel the love from my family, the trustfull feeling within the Asiades team (my second family) and the build up of our new house last year. A base for life.
who would you like to meet someday?
The novelist Noah Gordan and author of “Der Medicus”. He fascinated me with his different view of the world. Barak Obama, who started with nothing. And Angela Merkel, the German Kanzler, who is managing a crisis. is there anything you have always wanted to do?
Visit the Mekong river in Vietnam, Casablanca and Marrakech in North Africa and Borneo. what is your favorite asiades item?
The favorite for the livingroom is Dolce Wingchair XL with the Crusa coffee table. The perfect combination and got it in my new home!
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FLASHBACKPARIS
flashback
MAISON ET OBJET PARIS
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FLASHBACKPARIS
ABOUT MAISON 3000 brands of which 45% are international, over 130.000 m² of stands, 85 000 visitors.
OUR COSY STAND with our retail concepts attracted many enthousiastic visitors. We met a lot of new customers and looking forward to provide stylish shops with our balanced retail concepts.
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VALID IN JUNE & JULY 2014
STOOLS
w/ goat hair FS-2592RM D35xH70
<WITH HAIR ON HIDE>
w/ goat hair FS-2593RM D40xH50
w/ goat hair FS-0000RM D30xH47
w/ goat hair FS-2590RM W44xD40xH47
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patchwork FS-2601RM W44xD40xH47
w/ goat hair FS-2589RM D40xH47
NEWINDO
LOIRE DINING TABLE W240xD100xH78
CARVED MIRROR W68,5xH90
CHERRY CROSS CONSOLE W122xD40xH78
END TABLE W60xD60xH60
CROSS COUNTRY END TABLE W58xD58xH45
BYSO DRESSER
W120xD60x220
CHERISH SC
W50xD65.5xH101
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retro lounge chairs from the naturals collection
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NEWNATURALS
02. 03.
01. MAYA CHAIR SC-2919TH 02. SEVENTIES SC SC-2916DR 03. ANTIE LC LC-2551MF 04. PERONI CHAIR R1-1600MF 05. CIRCLO LOUNGE CHAIR with cushions LC-2561MF
04.
05. | 25
6 favorites by
Indri Indri works at the Indonesia Office of Asiades for 1,5 years now. She is responsible for Item Management. Here are her 6 favorites:
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6FAVO’S lana del rey
She’s got fantastic charisma. I love her songs, her fashionable appearance and herunique sound. She’s got swag!
dark chocolate
...is my effective mood booster and eating a small amount of dark
raja ampat, indonesia
As beautiful above water as it is below, Raja Ampat (which means “The Four Kings”) has a startling diversity of habitats which someday I would love to explore.
chocolate two or three times each week can help lower your blood pressure, so i read :)
number 3
a bengal cat
My lucky number! There are a lot events in my life that involve number 3.
I’m real cat lover, but Bengal cat is I love the most. It feels like you’re keeping a tame leopard at your home.
slope sofa
Which this flexibel sofa you can go round, straight, long or short. That’s why i love it. | 27
TERRIFIC SUMMER TREAT
A
linen flax
Classic
JUNE & JULY 2014
Bardot sofa SF-2181B / CBM 1.58 W195XD87XH95 37 PCS IN 40FTHC
vintage charcoal
Romance
The treats we offer each have their own style: Romance, Classic and Contemporary. This offer contains 3 sofaâ&#x20AC;&#x2122;s. CHOOSE YOUR IDEAL 40 FT HC CONTAINER:
Andrea sofa SF-2401B#384 / CBM 1.44 W195XD87XH95 40 PCS IN 40FTHC
pellini mustang champagne
A 37 pieces of the Bardot sofa B 40 pieces of the Andrea sofa C 41 pieces of the Dean sofa * 1 item per container
Order now at order@asiades.com and get a repeat for same price during 2014! Dean sofa SF-2434B/ CBM 1,33 W196XD86XH76.5 41 PCS IN 40FTHC
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Contemporary
NEWPEOPLE
SOLIKIN
PANDA
NAME
NAME
FROM
FROM
ASIADES JOB
ASIADES JOB
Solikin (46) Surabaya, Indonesia Order Controller ASIADES MISSION
Panda Yu (22) Tongxiang, China Order Controller ASIADES MISSION
To take care of stability, quality and delivery time, particularly in Indonesia.
Develop in orders & production and summarize the schedule of every factory more efficient.
SELVIA
ENSI
NAME
NAME
FROM
FROM
ASIADES JOB
ASIADES JOB
Selvia Ardi (22) Surabaya, Indonesia Pricing division ASIADES MISSION
Verify information about prices from PFI, invoice and factories.
Ensi Adistya Kristiani (22) Surabaya, Indonesia Customer Service ASIADES MISSION
To handle customer services with passion. Check status order, shipment, and product information. | 29
WHATâ&#x20AC;&#x2122;SNEXT
During the special showmonth in our showroom in Holland we present to you the newest collection straight from Singapore Show 2014. Come and get inspired!
UPCOMING
SHOWDAYS HOLLAND
june 2014
UPCOMING
SHANGHAI SHOW 2014
10-14 september
This Shanghai Show is going to be even better as the last editon. Preparations are in full swing and promises to be a real spectacle. We keep you posted! Stand T-01.
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WHAT’SNEXT
Venue: Shanghai New International Expo Centre Address No. 2345, Longyang Rd Pundong Area, Shanghai
WE’RE OUTSIDE! You can find us after entrance 1, between hall W2 and E2, Stand T01
Our stand in 2013 | 31
PRODUCTION Asiades HK ltd. 6th Floor Asia Standard Tower 59-65 Queenâ&#x20AC;&#x2122;s Road Central Hong Kong F +85 237 64 07 42 info@asiades.com www.asiades.com
CHINA ABC: Tongxiang-Zhejiang
CUSTOMER SERVICE & INDO COLLECTION Surabaya, Indonesia T + 62 81 839 7814
Ilblua & Dolce Decor: Jiangmen-Guangdong
Artisan: Haining-Zhejiang Dutsh: Anji-Zhejiang
CREATIVE OFFICE & SHOWROOM Arocca Netherlands Laan van de Ram 10 7324 BV Apeldoorn T + 31(0)88-8816888 F+ 31(0)88-8816899 info@arocca.com www.arocca.com
Prices are for your indication. Asiades has the right to change prices. Please ask your customerservice person for the exact offer. Due to the nature of all textiles, colour differences between rolls and batches may occur which are unavoidable. Therefore it is not always possible to obtain an exact colour match to the samples displayed.