Digital Media Awards Brochure 2016

1 title to go here

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THANK YOU TO OUR SPONSORS

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DMA

A note from our sponsor

O

n behalf of Accenture Digital, I want to welcome you to tonight’s showcase of the best digital talent in Ireland.

Accenture Digital is proud to be the headline sponsor of the Digital Media Awards 2016 and we are delighted to have the opportunity to recognise the creativity, passion and innovation within Ireland’s digital community.

At Accenture, we believe that digital capabilities can help us bridge today’s world with tomorrow’s. Digital continues to drive transformational change in the way we live and work and is at the very heart of Ireland’s success. Through our work with our clients and the broader community, Accenture Digital is proud to be part of this.

The Accenture Digital Media Awards reflect the ever changing digital landscape. For 2016 we have added eight new categories that recognise the individuals and teams behind the success in areas such as Data and Analytics, Media, Digital Marketing and Marketing Technology. The standard of the entries this year

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was exceptional and is recognition of the world class digital talent we have in Ireland. I would like to thank everyone involved in making the last year such an exciting and imaginative year for digital in Ireland. Congratulations to all the finalists for their outstanding work and best of luck tonight!

I hope everyone enjoys this evening’s celebration and I wish you all continued success in the future.

Vicky Godolphin, Head of Digital, Accenture Ireland

16/02/2016 10:24

Judges

Alan Devlin, Commercial Director, Webfactory & CEO at eDot Invest Andy Merchant, Co-Founder and Director, Bloggers Required and Populate Digital Bryan Duggan, Lecturer, DIT School of Computing Dr. Brian Vaughan, Lecturer and Course Chair, DIT Colin Baker, Back from the Future Darragh Doyle, Community Manager, WorldIrish.com Dr. Kevin Byrne, Head of Department of Print and Digital Media, DIT Eamonn Grant, Head of Online, The AA Emmet Ryan, Journalist, Sunday Business Post Eoghan Phipps, Industry Manager, Google Ian Scott, Founder, TAGGLED Jenna Crotty, Director, Contentwriter.ie John Carty, Lecturer, College of Tourism and Arts, GMIT Karen Conway, Commercial Director, ad2one Krishna De, Digital Marketing & Social Media Speaker, Biz Growth Media Laurence Veale, Head of UX, Each & Other Dr. Laurent Muzellec, Associate Professor, Trinity College Dublin Marie Davis, Head of SME Sales Ireland, Google Mark Creighton, Digital Senior Manager, Accenture Consulting Maryrose Lyons, Founder, Brightspark Consulting Nils Veenstra, Co-founder & Director, DDM Alliance Peter Kinahan, Managing Director, Kapito Robert Farrell, Digital Marketing Tutor, Digital Marketing Institute Robert Pierce, Digital Marketing Tutor, Digital Marketing Institute Dr. Stephen Brennan, Chief Digital Advisor to the Irish Government Vicky Godolphin, Head of Digital, Accenture Ireland

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Contents 7

8

9

11

Best in Financial Services

Best in Travel & Tourism

Best Student

sponsored by IG

sponsored by Hotel & Catering Review

Best Use of Creative Technology / Development

sponsored by Hibernia College

12

13

14

15

Best Public Life

Best in Digital Learning

Best Design / Art Direction

Best Search Marketing Campaign

17

19

20

21

Best Use of Social Media

Integrated Media Campaign

Digital School of the Year

Best Start-up Using Digital

sponsored by Kantar Media

sponsored by Ashville Media Group

sponsored by InBUSINESS

23

24

25

26

Best Integrated Digital Campaign

Blog / Blogger of the Year

Best Use of Video

Best Conversion Strategy

27

29

30

31

Media Brand of the Year – Digital

Best Website / Microsite

Best Innovation

Best App

sponsored by Ad2One

sponsored by The Irish Times

sponsored by IEDR

sponsored by Accenture Digital

33

35

36

37

Best Use of Mobile

Best Digital Strategy

Data & Analytics

sponsored by 3 Media

sponsored by maternity&infant.ie

Best Brand / Company using Digital

38

39

42

42

Digital Marketing Technologist

Best Retail

Best Agency

Grand Prix

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sponsored by Breakingnews.ie

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4 A note from our Event Director

W

elcome to the Accenture Digital Media Awards... with added neon, UV and sparkle. The 2016 awards have just blown us away with the colossal upsurge in entries — there were double the number of entries in certain categories. I think these statistics demonstrate the versatility of digital and its increasing dominance across the board. Entries for Best use of Social Media grew by 25 per cent while those for Best use of Video increased by a massive 110 per cent. This year 21 per cent more agencies submitted work on behalf of clients, while there was a 43 per cent increase in entries directly from companies. The feedback from our judging panel was that the quality of entries this year was outstanding. In several categories fractions of points separated the top ten entries. In some categories we had to draft in a third, fourth, fifth and even a sixth judge to review submissions. Cutting down entries to a finalists list was a truly difficult task so to have made it onto the finalist list means you are creating excellent work. I would like to thank Accenture Digital our headline partner for the awards. The team

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is great to work with. Their approach to partnerships included fresh ideas delivered in fun and unique ways. We thoroughly enjoyed the creativity and fun that finalists had with our HaveYourCakeAndTweetIt competition. I think that Adland stopped for a day so that agencies could play with the giant cupcakes and glowsticks we sent out.

Accenture, the Love Digital team and I want to wish all of the finalists the best of luck tonight and we hope you all enjoy the awards and have a memorable evening.

Tracey Carney Event Director Digital Media Awards #AccentureDMA2016

16/02/2016 10:26

5 stats

25%

Best Use of Social Media growing by

75

Feeding time at ZOO. Digital

packs of Loveheart sweets ...

75 cakes ...

delivered across Dublin

delivered throughout Ireland

43%

increase in entries directly from companies.

21 January

categories 8 new 19% more entries overall

re

tu n e c #Ac

TheBeautyBox get their glow on

184

2016

The day #AccentureDMA2016 was top trending in Ireland when we surprised our finalists with cake and sweets, overtaking #NationalHugDay. A feel good day all round!

Best Use of Video increasing by a massive

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16

20 DMA

packets of glow sticks delivered nationwide

% 21 more agencies

110%

submitting work on behalf of clients

16/02/2016 10:26

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7 BEST INNOVATION IN FINANCIAL SERVICES SPONSORED BY

Title: AIB Mobile Banking Company: AIB

Title: bonkers.ie Company: bonkers.ie

Title: Davey Select Website & Trading Platform Company: Davy Select

Title: KBC Website Agency: Strata3 Client: KBC Bank

Title: Life Online Company: Bank of Ireland

Title: New Ireland Agency: ZOO. Digital Client: New Ireland Assurance

Title: Truck Buddy Mobile App Agency: Origin Digital Client: Cornmarket Insurance

Title: WrightCover.ie Company: Havas Worldwide, Dublin Client: Wright Insurance Brokers

Title: www.zurichlife.ie Company: Zurich Life Assurance plc

13:43

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8 Best in Travel & Tourism SPONSORED BY

Title: #thisisliving Campaign 2015 Agency: PHD Client: Discover Ireland

Title: A Breath of Fresh Air for Dublin Tourism Agency: In the Company of Huskies & PHD Client: Visit Dublin

Title: Bringing the Wild Atlantic Way to a Global Audience Agency: In the Company of Huskies & PHD Client: Fรกilte Ireland

Title: Expedia.ie Agency: The Tomorrow Lab Client: Expedia Ireland

Title: Great National Hotels & Resorts Company: Great National Hotels & Resorts

Title: The Travel Expert Company: The Travel Expert

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9 BEST USE OF CREATIVE TECHNOLOGY/DEVELOPMENT

Title: Guinness Storehouse Digital Content Wall Agency: In The Company of Huskies Client: Guinness Storehouse

Title: Tesco Mobile Agency: BACKUP Client: Tesco

Title: UGC For Advocacy Agency: Wolfgang Digital Client: iClothing

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I TEACH. What’s your SUPERPOWER?

CURRENT COURSES INCLUDE ONLINE AND BLENDED PROGRAMMES IN: Professional Master of Education in Primary Education Academically accredited by QQI and professionally accredited by the Teaching Council

Professional Master of Education in Post-Primary Education Academically accredited by QQI and professionally accredited by the Teaching Council

PhD in Education Awarded by Plymouth University

Continuing Professional Development Courses for Teachers Approved by Department of Education & Skills

teachireland.ie Live. Learn.

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11 DIGITAL STUDENT OF THE YEAR SPONSORED BY

Student: Joshua McDonald College: Galway-Mayo Institute of Technology

Student: Steven Jeffers School: Bandon Grammar School, Co. Cork

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12 Best Public Life

(Government, Charity & Non-Profit)

Title: College Awareness Week Company: College Aware

Title: FBD Champions for Change 2015 Agency: Agtel Client: FBD

Title: New Frontiers Entrepreneur Development Programme Company: Enterprise Ireland

Title: Startup Gathering 2015 Company: Startup Ireland

Title: Temple Street #littlecaddies Agency: ICAN Client: Temple Street Children’s Hospital

Title: The Puppy Promise Company: Dog’s Trust

Title: Virtual Trad Orchestra Company: Hawk’s Well Theatre

Title: Water Explorer Company: Global Action Plan Ireland

Title: Yeats2015 Agency: Bua Marketing Company: Western Development Commission Yeats 2015

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13 Best in Digital Learning

Title: Bua na Cainte Company: The Educational Company of Ireland

Title: Jamjou - A Mobile Sales Productivity Tool Company: Jamjou

Title: Medical Exam Tutor Agency: Armour Interactive Client: Medical Exam Tutor

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Title: CMIT eLearning Company: College of Management and IT

Title: Legally Blended Company: Griffith College

Title: PISA: A Tool for Improving Teaching and Learning Company: Hibernia College

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14 Best Design/ Art Direction

Title: eir Company: eir

Title: Heineken Sound Atlas Agency: Rothco Client: Heineken Ireland

Title: Highway1 – The Premier Hardware Start-up Accelerator Agency: WONDR Client: Highway1

Title: HSE Quit.ie Agency: ebow Client: HSE

Title: iD Launch Agency: eightytwenty Client: iD

Title: iD Sponsors Home & Away Agency: eightytwenty Client: iD

Title: Lincoln Recruitment Branding & Website Company: Lincoln Recruitment Specialists

Title: The Irish Examiner Jonah Lomu Tribute 2015 Agency: Chemistry Client: The Irish Examiner

Title: The Story of Gin Company: Ben & Anvil

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15 Best Search Marketing Campaign

Title: 123.ie - Insurance You Can Count On Agency: ICAN Client: 123.ie

Title: Achieving More With Less Agency: Mediaworks Client: Liberty Insurance

Title: Aviva Health Owning Search Agency: Mediavest Client: Aviva Insurance Ireland

Title: Dynamic Search in Action Agency: Mindshare Client: Woodies DIY

Title: BS Agency: 256 Media Client: EBS Ireland

Title: Fashionably Late Agency: Wolfgang Digital Client: Brown Thomas

Title: From Silicon Valley To Ballybofey Agency: Wolfgang Digital Client: McElhinneys

Title: PhoneWatch New Beginnings Agency: Radical & Zenith Optimedia Client: PhoneWatch

Title: World War 1 in Colour Agency: In the Company of Huskies Client: The Open University

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We are the world’s largest media monitoring and evaluation company, covering press, web, broadcast and social media in Ireland and across the globe.

Please contact us to learn more about our media intelligence solutions: (01)4861000 www.kmni.ie info.ireland@kantarmedia.com

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17 Best Use of Social media SPONSORED BY

Title: #HBGoodbyeSerious Agency: New/Slang Client: HB Ice Cream

Title: Ben’s Beginners Agency: Edelman Client: Uncle Ben’s Ireland

Title: Breathing Fresh Air into Dublin Agency: In the Company of Huskies & PHD Client: Visit Dublin

Title: Get Your Mooju Back Agency: Murray Creative Client: Avonmore, Glanbia

Title: HSE Little Things Agency: Carat Client: HSE

Title: Life Style Sports Rugby World Cup Agency: Atomic Client: Life Style Sports

Title: Rose of Tralee Access All Areas Company: Rose of Tralee International Festival

Title: Temple Street #littlecaddies Agency: ICAN Client: Temple Street Children’s Hospital

Title: Topline’s 12 Stoves of Christmas Company: Topline

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6,000 2,000 attendees across

10 awards ceremonies per year

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companies enter across

32 counties

Sponsorship opportunities available contact Tracey Carney, Event Director E: tracey.carney@ashvillemediagroup.com • T: 01 432 2206

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19 Best Integrated Media Campaign SPONSORED BY

Title: Budweiser Dream Job 2015 Agency: Carat Client: Diageo, Budweiser

Title: Carbon Monoxide Awareness Week Agency: Carat Client: Carbon Monoxide

Title: Christmas Delivered Agency: Wolfgang Digital Client: Littlewoods Ireland

Title: Launching a Bold New Cider – Orchard Thieves Agency: Rothco & Starcom Ireland Client: Orchard Thieves

Title: permanent tsb Mortgages Agency: ICAN, Publicis & PHD Client: permanent tsb

Title: Students Choose KBC This 2015 Agency: Mediaworks Client: KBC Bank

Title: The Referendum Commission Agency: Chemistry Client: The Referendum Commission

Title: There’s No Bed Like Home Agency: Vizeum Client: IKEA

Title: Unlocking the Vault of Joy Agency: PHD Client: Cadbury Dairy Milk

15:39

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20 Digital School of the year

School: Bandon Grammar School, Cork

School: Holy Family BNS, Carlow

School: Jesus & Mary College - Our Lady’s Grove, Dublin

School: Marino College, Dublin

School: Presentation College, Carlow

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21 Best Start Up Using Digital SPONSORED BY

Company: An Púcán

Company: sportswomen.ie

Company: The Taste.ie

Company: usheru

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23 Best Integrated Digital Campaign SPONSORED BY

Title: Guinness Rugby World Cup Agency: Carat Client: Guinness

Title: Know Your Audience Agency: Wolfgang Digital Client: iClothing

Title: Launching a Bold New Cider – Orchard Thieves Agency: Rothco & Starcom Ireland Client: Orchard Thieves

Title: Life Style Sports RWC15 Agency: Carat Client: Life Style Sports

Title: Lingerie Worth Showing Off Agency: Mediaworks Client: Lidl

Title: Meteor Christmas Agency: Vizeum Client: Meteor

Title: Single Pot Still Whiskey Agency: ZOO. Digital Client: Irish Distillers

Title: Three: Winning on the Busiest Weekend of the Year Agency: Mediavest Client: Three

Title: Unlocking the Vault of Joy Agency: PHD Client: Cadbury Dairy Milk

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24 Blog of the Year

Title: 256 Media

Title: Just Kassi

Title: OnTheQT

Title: Pippa.ie Agency: iZest Marketing Client: Pippa O’Connor

Title: Potstilled

Title: Remy’s Music & Film

Title: Sarahthegringa.com

Title: The Beauty Inbox

Title: Two Coffee Beans

Title: Wandering On

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25 Best Use of Video SPONSORED BY

Title: Club Orange #TheBestBits Agency: Simply Zesty Client: Club Orange

Title: Dublin Bus - Mad Dash Home Agency: Carat & Rothco Client: Dublin Bus

Title: GAA. Be There. All The Way. Agency: Maxus & Brando Client: GAA

Title: Hailo, the Heterophobic Taxi Driver Company: Gaslight Client: Guns or Knives

Title: Influencer Partnership Cian Twomey Agency: Outset Client: Yik Yak

Title: Lingerie Worth Showing Off Agency: Mediaworks Client: Lidl

Title: Paul O’Connell UL Honorary Doctorate Company: University of Limerick

Title: Temple Street #littlecaddies Agency: ICAN Client: Temple Street Children’s Hospital

Title: The Red Shoes Agency: Vocal Client: Kildare Village

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26 Best Conversion Strategy

Title: Business Efficiency Calculator Company: Sage

Title: Cara Mara Seaweed Baths Company: JEM 9 Marketing Consultancy Client: Cara Mara

Title: Fashionably Late Agency: Wolfgang Digital Client: Brown Thomas

Title: iD Guestlist Agency: eightytwenty Client: iD

Title: National Lottery - Play Online Agency: Starcom Ireland & RMG Client: National Lottery of Ireland

Title: Simplifying Online Sales Company: Laya Healthcare

Title: Simplifying the Online Switching Journey Company: Bord Gรกis Energy

Title: The 10x Retailer Agency: Wolfgang Digital Client: McElhinneys

Title: VHI Agency: CKSK Client: VHI Healthcare

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27 Media Brand of the Year

Company: Goss.ie

Company: Maximum Media

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Tell the world you’re Irish.

Tom O’Rahilly, Museum Director.

LeprechaunMuseum .ie

Register your business as .ie Ireland’s official web address.

Tell the world your business is Irish, and tell Irish people your business is local.

• Guaranteed Irish – Proves true connection to Ireland • Safety – One of the world’s safest web addresses

visit www.iedr.ie

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29 Best Website/Microsite SPONSORED BY

Title: 110 Moments Agency: ebow Client: The Abbey Theatre

Title: eir Company: eir

Title: First 1,000 Days Agency: Clickworks Client: Danone Nutricia

Title: SpunOut.ie Company: SpunOut.ie

Title: The Making of Carphone Warehouse Agency: Continuum Client: Carphone Warehouse

Title: VHI Agency: CKSK Client: VHI Healthcare

Title: WildAtlanticWay.com Agency: Simply Zesty Client: Wild Atlantic Way

Title: Xpose.ie Company: TV3

.

6 5 15:27 11:56

Title: Zurich Life Ireland Company: Zurich Life Assurance plc

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30 Best Innovation SPONSORED BY

Title: DOWNLOAD at Kildare Village Agency: Vocal Client: Kildare Village

Title: Guinness Storehouse Digital Content Wall Agency: In the Company of Huskies Client: Guinness Storehouse

Title: Intel and DCC Agency: ZOO. Digital Client: Intel

Title: Life Online Agency: Bank of Ireland

Title: permanent tsb Periscope Agency: ICAN Client: permanent tsb

Title: Sol Search - The Independent Search Engine Agency: CKSK Client: Heineken International

Title: Vodafone Centre Stage Agency: Target McConnells Client: Vodafone

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31 Best APP

Title: 3player Company: TV3

Title: AIB Tablet Banking Company: AIB

Title: Cyber Security for Directors Company: Mason Hayes & Curran

Title: Guinness Pro12 Rugby App Agency: ebow Client: Guinness Pro12

Title: Lรกmh Time Company: Legion Interactive Client: Lรกmh Signs Ireland

Title: Laya Healthcare App Company: Laya Healthcare

Title: My eir App Agency: Strata3 Client: eir

Title: Topaz Energy App Agency: Target McConnells Client: Topaz

Title: UTV Player Company: UTV Ireland

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33 Best use of Mobile SPONSORED BY

Title: AIB Mobile Banking Company: AIB

Title: Electric Ireland’s Mobile Responsive Website Company: Electric Ireland

Title: NuiGalway.ie Redesign Agency: RMG Client: NUI Galway

Title: permanent tsb Periscope Agency: ICAN Client: permanent tsb

Title: Redefining Mobile Travel Experiences Company: MTT

Title: The Guinness Plus App Agency: Carat Client: Guinness

Title: Three Rugby - All it Takes is Everything Agency: CKSK Client: Three

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45 MAGAZINE TITLES ▲ 10 EVENTS ▲ 3.6 MILLION REACH

DID YOU KNOW

Ashville Media Group is Ireland’s largest publishing and events company.

You’ve almost certainly read our magazines or attended our events.

Our mission is to connect your brand with the largest audience in Ireland.

(01) 432 2200 ▲ info@ashvillemediagroup.com

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35 Best Digital Strategy SPONSORED BY

Title: Carphone Warehouse Agency: Continuum Client: Carphone Warehouse

Title: Christmas Delivered Agency: Wolfgang Digital Client: Littlewoods Ireland

Title: Dublin Bus- Mad Dash Home Agency: Carat & Rothco Client: Dublin Bus

Title: eir Company: eir

Title: Meteor Christmas Agency: Vizeum Client: Meteor

Title: Own Your Audience Agency: Wolfgang Digital Client: iClothing

Title: Sol Search- The Independent Search Engine Agency: CKSK Client: Heineken International

Title: ThinkBusiness Agency: eightytwenty Client: ThinkBusiness

Title: Vodafone Centre Stage Agency: Target McConnells Client: Vodafone

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36 Data & Analytics

Title: 48 - How Data Rules Our Business Agency: Mediavest Client: 48

Title: A Data Driven Approach to TV Advertising Company: Ancestry

Title: DAA Data Analytics Agency: Arekibo Client: Dublin Airport Authority

Title: GlowMetrics Analytics Project for 98FM Agency: GlowMetrics Client: 98FM

Title: Intel and DCC Agency: ZOO. Digital Client: Intel

Title: Mediavest Agency: Mediavest

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37 Best Brand / Company using Digital

Title: Danone Aptaclub Agency: ZOO. Digital Client: Danone Aptaclub

Title: Into The West Blogger Network Company: Into The West Blogger Network

Title: Jameson Agency: eightytwenty Client: Jameson Ireland

Title: permanent tsb Periscope Agency: ICAN Client: permanent tsb

Title: Transforming Tourism Marketing Agency: In the Company of Huskies & PHD Client: Fรกilte Ireland

Title: Twin Strangers Company: Vision Independent Productions

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38 Digital Marketing Technologist

Title: Donnacha Costello Agency: CKSK

Title: Richard McNeill Agency: Omnicom Media Group

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39 BEST RETAIL CAMPAIGN

Title: A Gift For Everyone Agency: eightytwenty Client: Carphone Warehouse

Title: Christmas Delivered Agency: Wolfgang Digital Client: Littlewoods Ireland

Title: JustEat: Liberate Your Lunch Time Agency: OMD Client: JustEat

Title: Kildare Village - Sweet Treats Agency: Simply Zesty Client: Kildare Village

Title: Online Shopping - A Cross Channel Understanding Agency: Starcom Ireland Client: SuperValu

Title: Specsavers Sunglasses Agency: OMD Client: Specsavers

Title: The Red Shoes Agency: Vocal Client: Kildare Village

Title: There’s No Bed Like Home Agency: Vizeum Client: IKEA

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䜀攀琀 琀栀攀 氀愀琀攀猀琀 渀攀眀猀 愀猀 椀琀 栀愀瀀瀀攀渀猀

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41 Best Agency SPONSORED BY

Agency: CKSK Agency

Agency: eightytwenty Agency

Agency: ICAN Agency

Agency: Mindshare Agency

Agency: OMD

Agency: RMG

Agency: Strata3 Agency

Agency: Wolfgang Digital Agency

猀 Agency: ZOO. Digital

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42 Grand prix SPONSORED BY

The Grand Prix Award is a special commendation for outstanding excellence, this award goes to the project that received the highest average mark from the panel of judges.

Who will take their place in the Grand Prix Hall of Fame and join these past winners?

2015 Winner Title: MyMilkman.ie Agency: Frontend.com Client: Glanbia

2014 Winner Title: The Gathering Ireland 2013 Agencies: RMG & PHD Client: The Gathering Ireland

2013 Winner Wolfgang Digital

2012 Winner Title: Working Local, Thinking Global: ArgusCarHire.com’s Strategy of Big Ideas for Big Growth Company: Argus Car Hire

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43 Have your cake and tweet it Company: TheTaste.ie

College: University of Limerick

Agency: Havas Worldwide, Dublin Agency: Simply Zesty

Company: Hawkswell Theatre

Agency: eightytwenty

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44 Love life, love digital The Accenture Digital Media Awards have been known for recognising creativity and innovation across the ever developing sector of the digital industry. We wanted the public to question how digital integration has helped their everyday lives. Or more specifially, what apps do they use everyday that have helped them?

After a successful peroid of nominating and voting, the Irish public have decided which apps they can’t live without and the results are in!

Health & Wellbeing

Lifestyle

Winner: Headspace Silver: Slimming World Bronze: Apple Health Finalists: Epicurious; Clue

Winner: Instagram Silver: Pinterest Bronze: IMDB Finalists: Her.ie; Etsy

Travel

Fashion & Beauty

Winner: Google Maps Silver: Trip Advisor Bronze: Dublin Bus Finalists: Skyscanner; Tripit

Winner: ASOS Silver: Boohoo Bronze: frockadvisor Finalists: Hypebeat; Wish

Fitness & Sport Winner: May My Walk Silver: MyFitnessPlan Bronze: Interval Timer Finalists: Learn To Run; Strava

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GOODTIMES AWARD-WINNING BAND

WE BRING EVENTS TO LIFE

086 337 1160 WWW.7ENTERTAINMENT.IE

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