DRAFT DAY
“We said, okay, we’re going to sell all these
drafT picks early on... so what better way than to have a drafT day sale becasue it is ALL Draft Pick calves.”
“Gavel’s Down, The Best!” (516) 366-0734 CCI.live schedule@cci.live
“Gavel’s Down, The Best in Online Marketing” (516) 366-0734 CCI.live schedule@cci.live
“Gavel’s Down, The Best in Online
(516) 366-0734 CCI.live schedule@cci.live
SALE INFORMATION
Thursday, October 9, 2025
6 PM CDT / 7 PM EDT
CATTLE WILL BE AVAILABLE FOR VIEWING AT THE FOLLOWING ADDRESS, PLEASE CALL AHEAD:
2299 BOONES CREEK RD., GRAY, TENNESSEE 37615
BROADCAST LOCATION
Carnegie Hotel 1216 W. State of Franklin Road Johnson City, TN 37604 | 423.979.6400
CONTACT INFO
George Alex Williams II - “Alex,” Owner 423.341.7044
SALE MANAGED BY THE JUDGE SOURCE
Joel Judge - 805.234.7191
Kourtney Judge - 480.322.1583 thejudgesource@gmail.com
AUCTIONEER
Eddie Burks - 270.991.6398
SALE REPRESENTATIVES
Chuck Grove - 816.390.6600
Alex Tolbert - American Angus Association
706.338.8733
Jason Judge - Advanced Beef Solutions
559.288.8142
SALE TERMS & CONDITIONS
Cattle will be sold under the standard terms & conditions issued by the American Angus Association.
Announcements from the block will take precedence over printed material.
HEALTH
All cattle will have the appropriate health papers for immediate shipping.
TRUCKING
Randy Lathrop 847-426-5009 will be available to assist you with all your transportation needs. Free nationwide delivery on all bulls selling for $5,000 or more. We will accommodate the trucking on the females to secure the best possible cost for the buyer.
OVER 100 YEARS IN THE BUSINESS
For more than a century the name Williams has been synonymous with Angus cattle in upper East Tennessee. In 1921, J.T.E. Williams, a Jonesboro businessman and political figure, bought an Angus bull for use on the small herd of mixed-breed commercial cows owned by his teenage son George A. Williams. In that same year, George purchased his first registered Angus as a 4-H Club project. That initial purchase sparked a love for Angus cattle that continued to grow and expand until his death in the fall of 1975 while packing his bags to travel to Chicago for the final showing of the famous International Livestock Exposition where his Angus show herd had journeyed many times each November to represent upper east Tennessee at the breed’s most prestigious Angus event.
The Williams family traces their heritage to the landing of the Mayflower, and George A. Williams was a widely known and highly respected vocational agriculture teacher in his hometown of Jonesboro for more than 40 years, retiring in 1970 to devote all of his energy and efforts to his first love - breeding Angus cattle. George Williams was a major influence in the successful evolution of the East Tennessee Angus Association, serving first as a member, then several terms as a Director, Secretary, President, and Sales Manager. His famous Williams Stock Farms Petunia females won many shows and topped many East Tennessee Angus Association sales. George was also a successful breeder and showman of Walker Fox Hounds.
George Williams was one of the pioneer Angus breeders involved in the founding of the Tennessee BCIA organization and began collecting performance data in the early 1960’s by driving his yearling bulls more than a mile and a half down the highway through town to the local grain mill in Jonesboro to be weighed on the scales there. When the American Angus Association initiated the AHIR program, all the Williams Angus performance record-keeping was directed to that program and a family legacy began.
When the combination of a “type change” and open artificial insemination revolutionized the Angus industry in the early 1970’s, Mr. Williams, the retired teacher who supported his entire family and put his children through college with his Angus cattle, had no alternative but to embrace the new bulls of the Angus industry and the new technology and he began artificially breeding his cow herd to the Angus breed’s most recognized sires.
His father’s passing in the fall of 1975 thrust his son “Alex” into a full-time management role of the herd which now belonged to his mother. Fresh from medical school and actively engaged in building a medical practice for himself, he soon was faced with the unpleasant task of dispersing the majority of his father’s cherished Angus herd to settle the estate. The Williams’ Angus females were scattered to the four winds in 1976 and “Alex” rechristened the new family operation as Williams Angus Farm.
As Dr. Williams’ medical career grew, his latent interest and love of Angus cattle was rekindled. As a busy professional, he enlisted the assistance of his boyhood friend John Crouch then a Regional Manager of the American Angus Association who introduced “Alex” to Chuck Grove, the Regional Manager for his area. Crouch and Grove have been invaluable advisors and friends for decades as Crouch went on to serve as CEO of the American Angus Association and Grove is progressing through the officer chain on his way to becoming President and Chairman of the Board of the association.
On May 26, 1984, Dr. Williams dispersed much of his Angus herd and undertook a reboot of his breeding program using artificial insemination to the top performance leaders of the day. From 1984 through 2010, “Alex” bred and consigned his top 25 to 30 bulls each year to test stations in Tennessee, Virginia, North Carolina, South Carolina and Georgia. In 2006 and 2007, the now retired orthopedic surgeon ventured into the use of embryo transfer to accelerate the influence of his best dams who were producing his test winners and top sellers.
A serious spinal injury in 1998 forced “Alex” to shut down his medical practice and concentrate his time and talents on his farm and his Angus cow herd, much like his father had done nearly two decades earlier.
April of 2010 was a time of great introspection for “Alex” Williams as he made the decision to apply the three questions that he had used to build his very successful medical career to his Angus enterprise. When evaluating a patient, he always began by asking “Where have you been?” and compiling a medical history. Then he used the latest science available to measure “Where that patient is now?” and then asked both himself and his patient “Where do you want to go?” He put his faith in the process that had never failed him in his prior professional life.
When “Alex” applied that time-tested approach to evaluating his Angus program, his natural affinity for scientific analysis took him to the new technology that was being called genomics and rapidly becoming available to all facets of agriculture and specifically to both plant and animal breeding. His keen mind and hunger for knowledge led “Alex” to soon recognize that genomics was the key to creating a level playing field for Angus breeders like himself with a small (100 to 150 head) Angus herd to be able to compete with the mega Angus breeders that were producing thousands of calves from each successive calf crop.
Step one was the genomic testing of the existing Williams Angus herd. Unfortunately, the test results were not what he had hoped they would be, but what he knew they could be. At least he now knew “where he had been” and “where he was now.” Rather than abandoning the evaluation process because it did not generate the results that he had hoped
for and wanted, “Alex” instead set out to analyze which “sire stacks” created cattle with elite genomic profiles.
That extensive pedigree analysis set “Alex” on the road to Alabama, Georgia, Kansas, Ohio and Texas where he purchased females with the “sire stacks” that his research suggested would result in elite genomic test results. When he assembled those new females in upper East Tennessee and genomic tested them, he soon knew “where he wanted to go!”
Beginning with a foundation of females that stacked Objective and Predestined and building upon them with Upward, Prophet and Rampage, the young cattle being produced by “Alex” Williams began showing up near the top of EPD and $Index sorts of the American Angus Association database.
In 2016, his neighbor and former Angus breeder Jim Powell came to study the cattle that “Alex” had created and the business model that had produced them. In the largest individual cattle transaction in the first century of the Williams family’s Angus adventure, Powell chose a group of young donors from the Williams herd and accelerated the Williams business model in a major way.
In a few short years, using Williams’ Angus genetics and business concepts, Powell Farms produced a long list of young breed leaders. After making the decision to refocus his time and energy on his life’s work in construction and mining, the Williams genetics and business model allowed Jim Powell to have one of the greatest Angus Dispersal Sales ever held in upper East Tennessee.
While Powell Farms was putting the Williams prefix in the headlines and at the top of American Angus Association sorts, “Alex” shifted the majority of his production system to embryo transfer to allow more intense selection from more full siblings and continued “sire stacking” with young genomic superstars like Lombardi, Enforcer and Fireball. The reliability and repeatability of genomics in the Williams model has grown even stronger as the generations stacked deeper and deeper into his pedigrees.
Now at the pinnacle of the first century for three generations of the Williams family, “Alex” has his sights set even higher as he has seen the playing field level and begin to shift to the early adopters of genomic technology. His past life in medicine instilled in him the discipline to keep doing what works and avoid the natural inclination of many Angus breeders that chase every new rabbit that ventures by down a hole with no defined destination.
The offering presented here represents a century of dedication to the Angus breed in combination with early adoption of the most significant technological advance since the founders of the Angus breed in Scotland began collecting information, recording parentage records and breeding cattle using the principle that “like begets like.”
-Authored by Dick Beck, friend to the Williams family for over 40 years.
THE X’S & O’S
AUDIO FOOTNOTES ©
Welcome to the latest marketplace innovation brought to you exclusively by The Judge Source – audio footnotes© and sale book audio content.
This proprietary feature gives our clients, buyers, and interested parties a convenient way to listen to us walk through the sale as we highlight and discuss sale features, lots, and the client’s program. Differing from printed footnotes, this gives you the benefit of hearing the details on a lot, or lot grouping, while you look over the photos, pedigrees, and genomic data provided. The audio content arrives to you in an easy and suitable fashion, in which you can download and listen to over again, and at your convenience.
Doing chores, traveling, or on the move? No problem, listen in as you work and move! Also, it gives you a fun insight into our discussions around the sale and offering, you never know what you might hear! Simply scan the code with your phone’s camera whenever you see it available and follow the link that pops up on your screen – will work on both printed sale books and digital versions. Each QR code gives you a different set of content.
This feature is exclusive to, and will be legally protected by, The Judge Source and all entities under the company umbrella. Infringements on this intellectual property will be prosecuted and pursued by legal counsel. Any effort to reproduce requires written permission on file from The Judge Source.
SCAN THE QR CODE FOR AUDIO FOOTNOTES ON Lots 1
#1 DrafT pick
SCAN THE QR CODE FOR AUDIO FOOTNOTES ON Lots 9 - 18
