magazine #7. may/june 2013 www.hellozuidas.com
Cintha van Heeswijck, ARTZUID
Linking the Rijksmuseum with the city’s business district In-house legal services by Halsten
Distinguishing business model
Sustainability & networking Launch 1st sustainability report Zuidas!
KIRSTEN VAN DEN HUL “Supporting sustainability is one thing, being sustainable is quite another.”
Recruitment special “People leave managers, not organizations”
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Romy Lange Editor-in-chief Hello Zuidas firstname.lastname@example.org
Zuidas looks even better in the sunshine After a month of greyness and the shortest possible
And now that the fine weather is with us once again,
walks to fetch lunch or to a meeting, the time is finally
there’s no longer any reason to avoid putting on our
right to make a proper move outside. And like most
running shoes either. The Hello Zuidas editorial team
people and places, Zuidas looks better with a little
will be joining in the Zuidas Run and most of us are
colour in its cheeks. The sidewalk cafés have opened
going for the 10 miles competition. Are you planning to
and we can once again enjoy a beer with our
be there on June 2? Hello Zuidas will be at the finishing
colleagues after work on Friday. Winter seemed to
line to congratulate you personally on completing
From May 22, Zuidas will also be home to something
I’m also proud to present our recruitment special in
rather special: it becomes a part of the ARTZUID
this issue, in which companies such as Kempen & Co
sculpture walk. What better excuse do you need for a
and Greenberg Nielsen share their personal expe-
lunchtime stroll around the district and to the
riences and explain all about their new strategies.
managing director of this great initiative, gives us the
I hope you will enjoy this new edition of Hello Zuidas.
low-down in our cover story. I truly admire the amount
The magazine has now been in existence for a full
The next issue
of work she puts in to make this into a fantastic and
year and we are looking forward to going from
of Hello Zuidas
strength to strength in the next one.
is scheduled for
Minervalaan and Apollolaan? Cintha van Heeswijck,
Since 2005, there have not been so few vacant properties as there are at the moment. According to property broker Jones Lang LaSalle, the vacancy rate was just 7.9% at the end of last year – which is good news for housing and commercial property owners. About 30% of Zuidas offices are occupied by international companies. These new customers often start off using flexible accommodation, such as that offered by the likes of Spaces, TOO, Regus and the WTC, before moving on to their own designated floors. New arrivals are not simply a positive development for the office vacancy rate. They are also a boon to the legal, financial and recruitment companies in Zuidas that are ready to serve them as soon as they arrive.
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Index 08. Cintha van Heeswijck (ARTZUID) “We like the idea of linking the Rijksmuseum with the city’s business district” 12. Property 14. Trending Topics 15. Column: Kirsten van den Hul Going green 19. Hello Zuidas – Public Space Keep Zuidas tidy 20. Finance 23. Valid Express Valid Express provides a place for the chronically ill and disabled 24. Dentists in Zuidas: Van de Veer Lunchtime: a good moment to visit the dentist 26. Hello Zuidas – Sustainability Sustainability & networking go together 28. Agenda Hello Zuidas 32. Legal – Halsten Legal Department Halsten offers in-house legal services
35. Hello Zuidas – Public Space Tree nursery: a place for greenery to flourish 38. Hello You 41. Phisage A beautiful alliance 42. Hello Zuidas – Mobility - Accessibility, sustainability and burning calories - Of course you can eat cake. Just get on your bike as well 45. Talent Celebrating 75 years of the Beatrixpark 46. Special : Recruitment - 48. Greenberg Nielsen - 50. Greenberg Nielsen – Jobs - 53. Kempen & Co 55. Dienst Zuidas Summer road works in Zuidas 56. Hello Zuidas – New members 57. Memo board
With an excellent business climate, world-renowned educational institutions within reach, and leading companies in many sectors from many countries, the Zuidas has huge potential. The foundation Hello Zuidas contributes to the Zuidas by realizing a well functioning area. The goal is to promote a district that has international appeal, and high quality working and living conditions. www.hellozuidas.com, www.facebook.com/hellozuidas, www.twitter.com/hellozuidas, www.linkedin.com/hellozuidas
ARTZUID: a bridge between the Rijksmuseum and Zuidas The 2013 edition of the hugely successful ARTZUID festival will start off on May 22. International human rights lawyer Cintha van Heeswijck is director of the biennial sculpture route which she has been organizing for the third time. Henk van Os, curator of ARTZUID and a former director of the Rijksmuseum, will once again be helping her turn the area around the Minervalaan into an inspiring art environment. ‘We liked the idea of linking the Rijksmuseum, Museumplein, the Cornelis Schuyt area, the Beethovenstraat and the area around the Apollolaan with the city’s business district. The enthusiasm of the people in Zuidas is inspiring. They want to do all they can to improve the quality of life in the area,’ Van Heeswijck says. Engagement
Amsterdam,’ she says. The Rabobank has been
The theme of this year’s ARTZUID is Engagement.
appointed special project sponsor for the educa-
The word has more than one connotation but in
tional programme and Van Heeswijck is counting
this particular context it translates into a focus on
on the renewed support of lots of schools. But all
non-Western artists. ‘I wanted to include artists
this doesn’t begin to cover the costs, she says.
from developing countries as well as artists from
ARTZUID depends largely on the support given by
western countries,’ says Van Heeswijck. ‘Some of
businesses. ‘Business doesn’t end at the front door
them are becoming quite well-known, but there
of the office, it forms part of a neighbourhood and
are still many artists who are struggling because
what goes on there,’ she says. ‘ARTZUID attracts
they lack the resources to pay for transportation,
lots of visitors and serves as a good networking
or the modes of communication needed to intro-
event. Last year one of the sponsors told me:
duce themselves to a wider audience.’ Van
“I have known this business contact for 15 years
Heeswijck began by looking for sponsors for 14
but when we went on a guided tour of ARTZUID
artists. ‘Sponsorship costs ¤ 5000 and we’re still
together, I suddenly saw a whole new side to him”.’
four sponsors short of our goal,’ she says. This sort of thing matters to companies and this is
why they want to contribute, Van Heeswijck says.
From the start Van Heeswijck has been the driving
The rest of the money comes in the shape of
force behind ARTZUID. ‘This year, for the first
donations and from the sale of catalogues, guided
time, the local city council has given us a
tours, the children’s studio and coffee and tea
¤ 100,000 subsidy. The council is beginning to
sales. ‘Our local volunteers play an enormously
understand that we have the potential of develop-
important role in this event,’ she adds. ‘You could
ing into a major tourist attraction for the city of
call us a cultural enterprise but unfortunately,
Henk van Os & Cintha van Heeswijck
Text: Romy Lange â€˘ Photography: Mart Engelen
being entrepreneurial is very difficult in the current
vacant and we are very grateful for being able
to use it to show Ai Weiwei’s work,’ says Van Heeswijck. ‘It’s a wonderful space and it’s perfect
for this particular artwork. It’s a great pity the
The idea for ARTZUID came from the Sonsbeek
artist himself won’t be here, as he is not permitted
district sculpture exhibition in Arnhem.
to travel abroad. He is an artist as well as an activist
Van Heeswijck grew up in the area and thought
who wants to draw the world’s attention to the
a similar exhibition would be just perfect for
human rights situation in his country and the Chinese
Amsterdam Zuid. ‘I always loved the idea of having
government doesn’t like it. I admire his persistence.’
sculptures lining the streets,’ she said. ‘Lots of other people gave their support and six months
later we established the ArtZuid Foundation.
Of course Van Heeswijck has her favourites among
We wanted to liven up the neighbourhood, put
the works on display. ‘I like the wall hanging by
the spotlight on Berlage’s Plan Zuid, create new
Abdoulaye Konate which will also be found in the
meeting places and open up the neighbourhood
Kunstkapel.’ she says.
to the surrounding areas. ARTZUID is essentially an initiative by the neighborhood and it shows:
Forever 2003 Ai Weiwei; courtesy of More Gallery Giswil Switzerland
we have lots of local people offering their services as volunteers.’
Zuidas ARTZUID’s starting point is the Minervalaan, which connects the part of the city designed by Berlage to the new Zuidas business district. ‘We want to emphasise the link between the two with our sculptures,’ Van Heeswijck says. German artist Martin Pfeifle has been invited to exhibit on the Zuidplein with an installation meant to change our perception of the existing space. The same location will also host an enormous helicopter by the Vietnamese artist Dinh Q. Lê. ‘Dinh Q. Lê is a young artist trying to come to terms with his country’s violent past,’ says Van Heeswijck. ‘He asks the younger generation to be more understanding of the way the older generation is coping with its wartime experiences.’ The windy Gustav Mahlerplein has been chosen to host an exhibit, consisting of 942 flags, by Pascale Marthine Tayou. The Gershwinplein
ARTZUID will run from May 22nd until
will be given over to Koen Vanmechelen and his
September 22nd when Berlage’s broad
Cosmopolitan Chicken project, which, says Van
avenues and the streets of Zuidas will be
Heeswijck, represents a plea for globalisation
lined with top quality international artworks.
and a multicultural society. For more information about ARTZUID
go to www.artzuid.nl. Businesses wishing
Chinese dissident artist Ai Weiwei will be
to become sponsors or wanting to book
represented through his work Forever Bicycles
a guided tour can do so via
at the Kunstkapel in Zuidas. ‘This space has been
Join @HelloZuidas in the Twitter conversation about ArtZuid via #ArtZuid2013
‘HOFLEVERANCIER VAN DE VOLVO V70
word je natuurlijk niet zomaar’ Op donderdag 13 juni weet Gustav Mahler niet wat hem overkomt:
allemaal splinternieuwe Volvo’s op ‘zijn’ plein! De V70, hét Estatesucces, de V60 incl. de 285 pk sterke V60 Plug-In Hybrid (7% bijtelling), de lease-darling V40 en de stoer-elegante XC60. Stuk voor stuk powered by Bangarage! Niet zomaar de hofleverancier van de Zuidas, misschien wel de meest ambitieuze hotspot van Nederland.
We zien u graag op 13 juni op het Gustav Mahlerplein!
SEE YOU JUNE 13TH AT THE GUSTAV MAHLERPLEIN, AMSTERDAM ZUIDOOST!
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VOLVO MET ’N AMSTERDAMS ACCENT
Property Source: PropertyNL.com & Corporate Housing Factory Every edition of Hello Zuidas magazine features the latest Zuidas-related property news. Send your property news to email@example.com
Amsterdam multi-functional locations in demand ZUIDAS - Investors in Amsterdam property are increasingly on the look-out for multi-functional locations, such as Zuidas, the city centre, and central parts of Zuidoost, according to property consultancy Savills. So far this year, Savills has recorded six transactions in these areas,
Union Investment AkzoNobel headquarters
compared to seven in 2012 as a whole. Zuidas vacancy rate hits the lowest level in eight years
ZUIDAS - German property investor Union Investment intends to buy the AkzoNobel headquarters in Zuidas
The vacancy rate in Zuidas offices has fallen to 7.9%,
which are currently being developed on the Beethoven-
its lowest level since 2005, according to the latest issue
straat. Financial details were not disclosed, but industry
of the Zuidas Office Monitor produced by Jones Lang
sources put the price at 造80m. The building has 15,216
LaSalle on behalf of Dienst Zuidas. This is well below
square metres of office accommodation and parking
the Amsterdam average of 15%. The vacancy rate has
space for 74 cars. It will be completed in 2015 and
benefited from the fact that few companies leave Zuidas
will come complete with a Breeam Excellent green
once established there and there is a steady stream of
new arrivals, Jones Lang LaSalle said.
International interest in Dutch property on the rise ZUIDAS - Venture capital groups in particular are taking a greater interest in investing in the Dutch property market according to insiders at the Mipim property event in Cannes, which took place earlier this year. Locations such as Zuidas are proving to be particular draw. One Dutch consultant told Property.nl: ‘an increasing number of players are becoming aware that a perfectly good office block may be bought for a more than reasonable price – as much as 10 times the rent.’ PropertyNL
Zuidas 22nd most expensive office location in the world
Vesteda Corporate Housing becomes Corporate Housing Factory ZUIDAS - Corporate Housing Factory, a new joint venture
ZUIDAS - Zuidas occupies the 22nd place in the latest
in the field of serviced housing, has taken over the
Cushman & Wakefield research into the world’s most
corporate housing activities of Vesteda. The new
expensive office locations, as it was last year.
partnership will continue to operate the three Vesteda
The maximum rent for a Zuidas location amounts to
corporate housing locations - New Amsterdam (Zuidas),
¤ 360 per square metre and has been the same for years,
New Orleans (Rotterdam), and La Fenetre (The Hague)
C&W says. London’s West End has the most expensive
- and is looking toward expanding its operations in the
office accommodation in the world.
Photography: Veronika Bačová
Corporate Housing Factory
Trending topics Eric Carbijn @Carbijn1h Laatste dag van de week van de duurzaamheid aan de ZuidAs. Na gisteren al flink wat aanmeldingen voor #slimmemeter... Annelies Köhnen @Bookyleze4h Vandaag weer een dagje werken op de #Zuidas. Ik ga maar met de trein, want ik betaalde vorige week ¤ 36 voor de parkeergarage! Adam Doyce Transue @StudioTransue2h Today Beatrixpark will be finished! Completely blends in all new designs of Zuidas and its 1:500 presentation. Dienst Zuidas @DienstZuidas23h Duurzaamheidsverslag Zuidas inspireert Rotterdam om ook aan de slag te gaan! #Zuidas #Rotterdam #Duurzaamheid Boekel De Nerée @BoekelDeNeree is dit jaar weer partner van de Zuidas Run #ZAR13 #BDN http://www.zuidasrun.nl/partners/ VU Connected @VUconnected10 Apr Morgen 14 uur wordt de #slimeten tuin geopend op de Amsterdamse Zuidas. Toegang is gratis! Kom ook! twan huys @twanhuijs Diederik Samsom vanavond in College Tour: “brievenbussen op de Zuidas moeten dicht.” Ellen Breemans @Ellen_Breemans Super leuk dit, steun van m’n stamkroeg in het WTC #blauweengel AT5 @AT5 Er hebben sinds 2005 niet zo weinig kantoren leeggestaan op de Zuidas Pauline Westendorp @paulinewes16m Het is droog ... Koffie op #Zuidas #greenbusinessclub #gbc #zuiderlichtnu is er voor daklozen #wkkippen voor de koffie Consultancy.nl @consultancy_nl3h #Zuidas gaat bereikbaarheid fors verbeteren, @TwynstraGudde dingt met #ingenieurs mee naar megacontract Hello Zuidas @hellozuidas De foto’s van de Burenborrel @CrownePlaza staan online! Kijk snel op www.facebook.com/hellozuidas ! #Zuidas #HelloZuidas Sasja van As @SNVAW Film opnemen voor ING visie advocatenkantoren richting 2025 #zuidas Jaap de Vries @JaapJDeVries www.opzuidamsterdam.nl Wie heeft dat nou weer verzonnen? #Zuidas 3 bouwlagen, groen, parkeerplaats, kade #DeBoelegracht niet openbaar. Ai Amsterdam @ailoveamsterdam Vanmiddag grote #vrimibo van #ING op de #Zuidas. Komt allen. #gratisbier #lalala FD Nieuws @FD_Nieuws Minister schrapt voor ¤ 670 mln aan infrastructurele projecten, bezuinigt onder meer op treinen naar de #Zuidas Adam Doyce Transue @StudioTransue New Zuidas 1:1000 maquette. New design for A10, Beatrixpark, 3x pavilions, Stibbe, Geert Grote School Karissa Williams @kdogwilliams113 Got an interview at Dicky’s on Thursday and I’m going to accept the opening for a waitress at my current job. Time to make money:) Alexander Draaijer @adraaijer21h @brechtjedeleij Uber HQ zit naast ons kantoor in Amsterdam nabij WTC. Top gasten, top oplossing Contact Garuda @ContactGaruda22h Dear @fahmi_ishfah untuk di Eropa kami ada di Amsterdam. WTC Tower B-8th Floor, ( 31-20 ) 5502600. Marja Terpstra @terpmar22h Succes! “@SpotDogJohn: Vanmiddag weer inspiratiedag hoe maak je #jeugdzorg #transparant vanuit #spotdog en #yorneo in WTC #amsterdam” Marja de Wever @marjadew Zoek je een baan? Wij zijn een grote beleggingsfondsenaanbieder in het WTC (Amsterdam). Je vindt de vacature iGaming Business @iGamingBusiness The second @GamingInHolland Business Drinks are happening tonight at the WTC Amsterdam, Cafe Blauwe Engel. RSVP here Bert Wiekens @ Bert_Wiekens Vandaag bijeenkomst “sillent road” WTC Amsterdam hoop niet dat het te stil wordt Kirsten van den Hul @thechangeagent Klaar voor Verborgen Talentenmarkt in WTC Amsterdam. Powered by @VUconnected, @TANS_NL en @theNUC, met oa Wouter Bos. vastgoedwereld @vastgoedwereld4h AM tekent erfpachtaanbieding 75 woningen Zuidas Cp Amsterdam South @ CrownePlaza_STH12 Apr Sweet opening of our “Heart of the House’’ @CrownePlaza_STH #zuidas #amsterdam Linda Weeling @diedadei Wat een vrolijk personeel bij #hema op de #zuidas - heel fijn om de dag met een lach te beginnen!
Going green Recently, I got a call from the Hello Zuidas organisation.
later, I am proud to say I have kept my promise.
‘Would you like to host the presentation of our first
But of course, there is more to going green than tofu and
sustainability report?’ they asked me. ‘Sure!’ I said. ‘I’d
veggie burgers. Take my clothes, for example. How green
love to!’ After all, who wouldn’t support sustainability?
are they? My vintage Volvo? My trips around the world? I’m afraid I am leaving a carbon footprint that’s way bigger
As I was going through the report, I was pleasantly
than my (undoubtably not-so-green) designer shoes.
surprised to read about all the initiatives being taken to make Zuidas into a more sustainable environment.
Fortunately, times are changing. A trendwatcher told
Solar energy, electric cars, you name it. I have to admit,
me recently, sustainability is actually becoming more
I was impressed. And it got me thinking: how sustainable
and more mainstream, making it a whole lot easier for
wannabe-greens like myself. Brands are offering their customers the opportunity to track the origins of
Let’s be honest. Supporting sustainability is one thing,
each and every product: how far it travelled, what the
being sustainable is quite another.
producers were paid, all available online.
My first ever step towards sustainability was becoming a
And it is not just consumers who are becoming more
vegetarian at the age of four. I remember the moment like
aware of green issues. Job seekers are becoming
it were yesterday. I was in daycare, having a sandwich,
more likely to let their decision depend on their future
when my classmate Olof asked me: ‘Do you realise you
employer’s sustainability standards as well. So employers,
are eating a cow?’ I was shocked. Eating a cow? No way! I
if you want to attract the next generation of game
decided to confront my mother when I got home. When
changers, you know what to do. Go green!
she confirmed what Olof had told me, I told her I would never eat a dead animal again. More than thirty years
Kirsten van den Hul speaks, writes and works on the crossroads of culture, communication and change. She works as an independent change agent for Dienst Zuidas, and writes a weekly column for Dutch daily AD. In 2011 she was appointed as UN Women’s Representative. Her motto: “Without change no butterflies”. For more information, visit www.thechangeagent.nl or follow @thechangeagent on Twitter.
Zuidas Concert When: June 26th | Where: Zuidplein | Time: 4.30pm - 9pm Come and enjoy a free open air concert performed by the VU Orchestra, while feasting on culinary delights and drinks provided by Zuidas restaurants. The VU Orchestra, which has more than a 100 members, will perform works by Ernö Dohnányi (1877-1960) and Sergei Prokofiev (18911953). This will be a great opportunity to meet colleagues, neighbours and friends. We look forward to seeing you there. Do you work for a Hello Zuidas participant? Free coins for the first 100 registrations at firstname.lastname@example.org.
Culinary partners: Bolenius, WTCafé de Blauwe Engel, Bagels & Beans, Caffè Belmondo, Crowne Plaza, Eetwinkel Zwaan, Hello Sushi, Koetjes & Kalfjes, Mech Make & Take, Novotel, Sushi Time, Symphony’s, Nooon, NH Musica Sponsored by: WTC Amsterdam Business Club, Dienst Zuidas, Stadsdeel Zuid, VU University & Hello Zuidas
Photography: Miryam Faken
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Keep Zuidas tidy We always say that Zuidas is the best place to work in the Netherlands and there are all sorts of facts and figures to back this up. Some 92% of the office space is rented out, you can be at Schiphol airport within six minutes by train and at least three out of 10 offices are rented to international companies who prefer Zuidas to anywhere else.
6.7 You probably already know these facts. But did you know the average score given to Zuidas outdoor spaces is 6.7 out of 10? This figure is based on the situation in the district’s streets, squares and green places as they looked last winter and comes from an independent inspection, commissioned by Amsterdam business organisation ORAM. Inspectors combed the district looking for litter, and checked the quality and maintenance of planting and pavements. They made notes of any problems occurring, and drew up a detailed report, plus the all-important final score.
Fifth place The report and the final score allow Dienst Zuidas and Hello Zuidas to determine whether they are meeting the quality standards required of a top international business location. Hello Zuidas is involved in talks with those responsible for outdoor maintenance to discuss possible improvements. Council officials can also use the information to better steer their cleaning, maintenance and gardening staff. The Zuidas score of 6.7 puts the district in fifth place in the ranking of 18 different business locations. Nevertheless, to be included in the Champions League of European business locations will require a higher score. This means a new challenge not only for the maintenance teams but for everyone who uses Zuidas outdoor spaces. Together, we can ensure Zuidas is not only the most attractive, but also the cleanest and most tidy place to work in Amsterdam as well. Everyone can lend a hand in thisby making sure not to leave any empty cups, packaging, cigarette buds et cetera behind. But then, that is something we are sure you are doing already.
Text: Ewout Doorman • Photography: Veronika Bačová
Source: Holland Financial Centre & Rotterdam School of Management
Every edition of Hello Zuidas magazine features financial news related to the Zuidas district, Amsterdam or the Netherlands. Send your financial news to email@example.com.
Holland Financial Days in China ZUIDAS - Holland Financial Centre, in conjunction with the Ministry of Foreign Affairs and a large number of HFC participants, held two specialist Holland Financial Days in China at the beginning of May. The events focused specifically on CFOs and advisors based in China and took place in Shanghai and Beijing. Holland Financial Day is a seminar that focuses on the exceptional qualities of the Netherlands as a location for doing business, and on the financial services provided by companies operating from the Netherlands. Holland Financial Centre
Trade mission to Brazil ZUIDAS - Amsterdamâ€™s deputy mayor Carolien Gehrels
Journalists learning about real estate financing
will head a trade mission to Brazil between 23 and 29
ZUIDAS - Some 25 financial journalists have taken part in
June. Holland Financial Centre has been closely involved
a master class on real estate financing, organised by the
in the planning. One of the missionâ€™s objectives is to
Duisenburg School of Finance. The March event was a
promote the Netherlands as an attractive place in which
rare opportunity to get a glimpse behind the scenes of the
to invest and set up a business. During the trade mission,
world of real estate financing. Key questions asked during
participants will have the opportunity to visit companies
the gathering focused on measures to speed up the
and invite their business contacts to attend seminars
recovery of the market for both housing and commercial
and networking events. Would your organisation be
property. Journalists also looked at potential solutions for
interested in taking part in the trade mission to the
office and retail locations hit by the decline in demand.
growth markets of South America?
The master class series is aimed at offering journalists
For more information please contact Koen Advokaat at
the opportunity to hone their knowledge of current
firstname.lastname@example.org Holland Financial Centre
financial issues. Holland Financial Centre
Accountants need to know more than keeping track of money ZUIDAS - In today’s rapidly evolving business environment, role of accountants within firms is evolving accordingly.
Continuous education for finance professionals
They are increasingly expected to play an important role
ZUIDAS - If anything positive came out of the credit crisis
as business advisers for firms in addition to providing
it’s that it provided us with a lot of educational material on
basic accounting services.
management and ethics in banking for use in the class-
traditional revenue models need to be re-evaluated. The
room. This ranges from books such as Andrew Sorkin’s Hence the success of accountants is not only
‘ Too Big To Fail ‘ to documentaries like ‘The Inside Job’.
dependent on a thorough understanding of accountancy,
but a broader understanding of general management
The regulatory and political scrutiny of banks has resulted
disciplines is needed.
in an additional source of knowledge on the functioning of banks during the crisis. These are investigative reports by
Therefore the Rotterdam School of Management,
regulators and lawmakers that provide a fascinating
Erasmus University, has developed the RSM Diploma
insight into the workings of banks in the run up to and
in Business Management for Accountants, a three year
during the credit crisis.
program (start date 27 May or 20 June) to transform accountants into business partners by providing insights
We believe this practical material is crucial for the
into the latest developments in management.
education of managers inside and outside of finance.
www.rsm.nl/bmva Rotterdam School of Management, Erasmus University
Photography: Veronika Bačová
www.rsm.nl/open Rotterdam School of Management, Erasmus University
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Valid Express provides a place for the chronically ill and disabled Whether it’s asthma, deafness, kidney disease, an artificial hip, a burn-out, the loss of a limb or HIV, PostNL’s courier service Valid Express only employs people with a chronic illness or physical disability. Nicolette Mak was inspired to set up the company by her brother who suffers from a muscle disease. ‘He was declared unfit for work and didn’t work for ten years,’ she says. ‘But he was so motivated to get back into the workplace and be independent that I started this business.’
Nicolette Mak & Sanne Beekhuis
Opportunities for growth
Valid Express employs eighty couriers and has important clients
The people who work for Valid Express are all highly motivated.
in Zuidas, such as law firms Boekel De Nerée and De Brauw
Mak and Beekhuis say they prove chronic illness or a physical
Blackstone Westbroek. Being taken over by PostNL has brought
disability need not stand in the way of work. ‘We note that our
more stability to Valid Express and ensured its future.
couriers try harder. These people are so happy to work and be
‘It’s wonderful when mainstream companies take over social
busy that they hardly ever call in sick’, says Mak. Beekhuis agrees.
companies. It provides lots of opportunities for growth,’ says Mak.
‘They will only do so when they really are ill, and not because of
‘When Valid Express was taken over, Sanne Beekhuis succeeded
some trifling thing. It’s very disappointing for people to be
me as manager but I’m still very much involved with the running
declared unfit to do a job after having spent years in the work-
of the company.’ Beekhuis says her next step will be to generate
place,’ she says. ‘Many find themselves in a void. With Valid
further growth by bringing in new clients and taking on more
Express we try to fill that void as best we can.’
couriers to serve them. ‘Then we’ll be well on our way,’ she states.
•V alid is the most sustainable courier service in the Netherlands. Eco-friendly driving also keeps the costs down. • I ts strength lies in its client communication. The company uses Track and Trace but can also be reached directly for inquiries concerning the whereabouts of a package. • Find out more at www.validexpress.nl. Text: Romy Lange • Photography: Wouter van Ierssel
Lunchtime: a good moment to visit the dentist It’s not what you might expect in the middle of a busy financial district like Zuidas, but there it is, in bold letters on a glass front: Dentists in Zuidas: Van de Veer. Behind the gleaming facade is the tastefully decorated practice headed by Ilse van de Veer. At the end of 2011, she took over from her father Gerard van de Veer who, after 38 years on the Apollolaan, called it a day. The decision to up sticks and move to Zuidas wasn’t an easy one. ‘It was a big step but we’re doing much better than expected. Our client base has doubled since we moved here,’ says Van de Veer.
Ilse van de Veer
The practice on Amsterdam’s leafy Apollolaan was famous for
In addition, Van de Veer expects a peak in the number of
individual focus given to each patient. Ilse van de Veer intends
appointments in the next few months. ‘The decision to allow
to continue this personal touch in her practice in Zuidas.
dentists to set their own fees last year caused a backlash,’
‘Over 70 percent of the people who come here need personal
says Van de Veer. ‘That was a difficult period for us. People
attention,’ Van de Veer says. ‘We try to combine good service,
postponed their check-ups and now need more work done.
customer friendliness and advice on treatments and insurance.’
Fortunately fixed fees are back and things have quietened down.’
Van de Veer also focuses on curbing costs. ‘We want to spend
But money will never be more important than the patient, she
the money wisely by working with the patient. We avoid
says. ‘There’s no such thing as a five-minute check-up here and
unnecessary x-rays and take time to discuss the patient’s
the patients appreciate that. Patients value good care and this
medical and dental history with him or her.’
in turn makes me feel valued as a dentist.’
Dentist and entrepreneur
Van de Veer has worked hard to establish her practice in Zuidas.
Van de Veer invests in innovation and training and quality
‘I approach companies, go to networking drinks parties and try
registration. With two locations in Amsterdam there are
to explain what it is I’m trying to achieve. Zuidas is an exciting
no immediate plans to extend the practice any further.
location with an exciting future. I’m very interested in what it will
‘The opportunities are there, but it would be unwise to want
look like 10 years from now.’ The growth of Zuidas is reflected in
too much too soon,’ she says. ‘We are growing but it’s early
the number of patients Van de Veer is treating. Her client base
days. We are trying to focus on the Zuidas practice so we can
has doubled in the space of one year. ‘We think we will have to
organise evening shifts to be able to treat everybody,’ she says. Dental practice Van de Veer Gustav Mahlerplein Zuid 116, 1082 MA Amsterdam 020 - 66 23 071 www.tandartsenpraktijkvandeveer.nl Text: Merel Hurkmans • Photography: Soraya Lezaar
Sustainability The presentation of the first Zuidas sustainability report took place in front of a packed auditorium at Symphony’s on Tuesday April 2. Initiated by Dienst Zuidas, Hello Zuidas and the Green Business Club, the report is a joint effort by Zuidas businesses and the local authorities, which gives it a special twist.
Increase awareness Kirsten van den Hul, who chaired the proceedings, led the guests through a number of challenging statements. First up was Hello Zuidas director Olivier Otten. Van den Hul asked him to state his sustainability ambitions for 2013. Otten said he hoped the report would increase awareness of the importance of sustainability for Zuidas as a whole and that each business will do what it can to promote green thinking on its own patch.
Statement: The user determines the quality of public spaces Olivier Otten: We want to involve the users of public spaces. One of the ways we’re doing this is by collaborating with the Dienst Zuidas on the amenities planned for ZuidasDok. At the end of 2012, Hello Zuidas conducted a poll among Hello Zuidas participants to find out what it is they want.
Statement: People who live within a 7.5 kilometre radius of their place of work, or have good public transport links with Zuidas, should be banned from coming to work by car. This controversial statement led a number of people in the audience to argue that the car is an economic necessity. In a reaction Ingeborg Baltussen, managing director of traffic advice organisation Verkeer Advies, pointed out that cars aren’t faster than bikes, both reaching an average speed of 15 kilometres per hour. The challenge, she said, is to persuade staff to ask themselves a question: ‘do I need my car to see this client or will my bike do just as well?’ ‘It’s a matter of making people aware that they have a choice,’ Balthussen said. In Zuidas 32 percent of people use the car to come to work the number of people opting for public transport or a bike is increasing. Although the car will remain an important mode of transport, some businesses in Zuidas are discussing the possibility of setting up bike and car-share schemes. This makes Zuidas into an example of good practice for other business districts, Balthussen said, adding that Verkeer advies will use its expertise to help them realise their ambitions.
networking go together
Statement: My company is more energy efficient than my neighbourâ€™s Green Business Club chairman Timo Huisman emphasised the need for measuring energy use, which provides the data on which to base an energy efficiency programme. Some 75 percent of the participants in the report provided data concerning energy use. Huisman urged businesses which failed to participate this year to do so on this occasion. Measures to moderate energy use offer many opportunities for quick wins, often up to as much as 30 percent, he pointed out. The presentation was rounded off with a short speech by Wabe van Enk, head of property news group Property.nl. In this speech, he may have cast a satirical eye on the development of Zuidas, but he also called Zuidas the most sustainable location in the Netherlands. As a thank you, he was presented with the first copy of the report.
From left to right: Olivier Otten, Ingeborg Baltussen, Kirsten van den Hul, Robert Dijckmeester, Timo Huisman, Wabe van Enk
Text: Jeannette Driessen & Marjolein van Lingen â€˘ Photography: William Maanders
Agenda Zuidas Amsterdam May – June 14
Thursday May 16
Haute Couture - The polaroids
The Encounter, Zingeving
of Cathleen Naundorf
Gallery Look for Art is pleased to
Every third Thursday of the month,
present the fabulous Haute Couture
Zingeving Zuidas hosts a get-together
fashion photography of Cathleen
for young professionals, the elderly,
Naundorf. Naundorf’s reputation is
refugees, youngsters and people with
such that she was given access to
a history of psychiatric problems. The
the archives of international fashion
elderly and young professionals will
houses Chanel, Dior, Gaultier,
discuss the theme: ‘monarchy versus
Lacroix, Elie Saab, Valentino and
republic’. The refugees will practice
Philip Treacy. She was given free rein
their Dutch with young professionals,
to photograph their most stunning
while others may talk about business,
gowns and hats in her own,
how to write a cv or prepare for an
characteristic and cinematic style.
interview. Afterwards, we will get
An exhibition not to be missed.
together for a simple meal. Sign up
Look for Art Gallery Amsterdam
Gustav Mahlerlaan 525
Thomaskerk, Prinses Irenestraat 36, 200 m from the WTC, 5.30pm 7.30pm www.zingevingzuidas.nl
Thursday May 16 Water – Green Business Club Zuidas The Green Business Club Zuidas is organizing its first meeting on the theme of ‘water’, focusing on water in
May 14 - May 19
Thursday May 16
Musical ‘Charlie and Seven
Seminar Deterink Attorneys
Shades of Blue’
The fourth year students of the
On May 16 Deterink Attorneys and
Frank Sanders’ Akademie musical
Notaries will organize a seminar (in
theatre school present Charlie and
Dutch) covering various procurement
Seven Shades of Blue (in Dutch).
law subjects. You are all cordially
Tickets from ¤12 can be bought
invited to attend.
For more information on the location,
Frank Sanders Produktiehuis
programme and subjects, please refer
Boulevard Theater, MBO College
Zuid, Europaboulevard 13,
Participation is free of charge.
a sustainable urban environment. The discussion will involve officials from the city’s water authority Waternet, Deloitte and Dienst Zuidas and will also take a look at the Amsterdam Rainproof programme. If you are interested in water-related issues and would like to get to know the GBC, send an email email@example.com 15.00 – 17.00 www.greenbusinessclub.nl
may - june 2013 Next magazine will be published @ 2nd of July. Send your agenda to firstname.lastname@example.org before the 10th of June.
May 22 – September 22 ARTZUID International Sculpture Route Zuidas is taking part in the ARTZUID sculpture route for the second time
Sunday May 26
this year. The Zuidplein, Gustav
75 Years of the Beatrixpark
May 24 - 26
Mahlerplein and Gershwinplein will be
The 75th anniversary of the Beatrix
Ladies European Tour
home to works by internationally-
park in Amsterdam Zuid will be
known artists such as Dinh Q. Le,
celebrated on Sunday, May 26, with a
Some of the world’s best women
Martin Pfeifler, El Anatsui and Mario
focus on ecology, art, culture and
golfers will be playing in the Deloitte
Merz. The chapel in the Prinses
children’s activities. The park was
Ladies Open from May 24-26.
Irenestraat is hosting work by Chinese
opened in 1938, the year Princess
The tournament will take place at
artist Ai Weiwei and the hall of the
Beatrix was born, and has grown
The International, a stunning
ITO tower will also form part of the
from a bare sandy stretch of ground
championship course near Schiphol
walk. Download the route and app
into a green oasis bordering the A10
Airport and marks the first time
Amsterdam has hosted a tournament
in the Ladies European Tour.
12.00 – 18.00
Tuesday May 28 Spring concert with the Fin d’Siècle trio Three musicians who have earned their stripes in a number of different
Friday May 24
ensembles come together for a spring
Thursday May 23
Meet your Neighbours @
concert: Karin Leutscher (flute), Örzse
Adam (viola) and Eva Tebbe (harp).
To help get ready for the big Zuidas-
Galerie Modern invites you to mingle
The combination of these three
Run a week later, Zuidas will be home
with friends and meet new people
different instruments results in a rich
to the fifth edition of the Suits & Heels
while enjoying the finest contempo-
and varied palette of sound.
Run. This event will be hosted by none
rary works of art. All Zuidas workers
The lunch concert takes place from
other than television presenter Jort
and residents are welcome to come
12.30pm - 1.30pm in the Central Hall
and enjoy a drink and a barbecue from
of World Trade Center Amsterdam
For more information,
Agenda Zuidas Amsterdam Thursday May 30 PIXAR comes to Amsterdam The international exhibition Pixar: 25 Years of Animation opens its doors to the public on Thursday May 30th 2013 at Amsterdam EXPO. This exhibition features over 500 pieces of art selected from the archives of Pixar Animation Studios in California. Visitors will be taken on a fascinating
Saturday June 1 Open Bottle Day @ Beethovensstraat Everyone is welcome to come and taste a selection of fine wines at wine trading group De Logie. 1pm - 5.30pm
Sunday June 2 ZuidasRun 2013 Once again, the Gustav Mahler square will be teeming with enthusiastic teams and individual runners intent on making this a sporting and social networking day to remember -
tour through the design process
not least because they will do their
behind some of the most successful
utmost to present the VUmc Cancer
animation titles ever released, such
Center Amsterdam and children’s
as Toy Story, Finding Nemo, Wall-E
cancer charity Stichting Semmy with
a sizeable cheque. The aim this year is
Amsterdam EXPO, Gustav Mahler-
to have 4,000 runners. If you would
laan 24. Information and tickets:
like to join in, support various
Saturday June 1
charities, network with Zuidas folk and have a good work out, don’t hesitate
Jazz @ the Lake! – Het Bosch
to register at www.zuidasrun.nl
May and June 2013
This small-scale but unique festival
RSM Executive Education
Jazz @ the Lake features live perfor-
activities offered in Amsterdam
mances from various national and
international jazz, soul, funk and pop
May 17: The Strategy Consultants’
artists. Last year the event turned out
Approach to Problem Solving, a
to be such a success that the Het
Bosch restaurant and marina will be
June 3: Business Management and
hosting the second edition. The full
Leadership, 10-day programme with
line up still had to be finalised at
two-day modules covering Leadership,
press time but Rilan, the Bombardiers,
Strategy, Marketing, Finance and
Sabrina Starke and Candy Dulfer
Sunday June 2
Business Improvement Plan.
have already been confirmed.
June 20: Business Management for
Enjoy and buy delicious and healthy
Accountants, PE-points programme
local and seasonal food and drink
during the Zuidas run at the Pure Markt. 11am - 6pm, Gershwinplein www.puremarkt.nl
may - june 2013 Next magazine will be published @ 2nd of July. Send your agenda to email@example.com before the 10th of June.
Friday June 7 Street football tournament Zingeving Zuidas The fifth edition of this street football tournament will take place on June 7, featuring teams of Zuidas workers and youngsters from the Calvijn Met Junior College in Slotervaart. Make sure to join in with a group of colleagues. And even if you don’t play, come and cheer the teams on! Contact firstname.lastname@example.org for details. www.zingevingzuidas.nl
Thursday June 26 Zuidas Culinair & Concert Zuidas cafes and restaurants as well as the VU Orchestra are pleased to host the fifth Zuidas Culinair &
Friday June 21
Concert event. This year, the Zuidplein
Midsummer Night Dinner
will be transformed into a concert hall
What better moment for a celebratory
combining with a culinary event. The
dinner in the SLIM ETEN garden than
concert will begin at 17.30 with
the longest day of the year? The menu
performances of music by Ernö
includes a luxury barbecue with vege-
Dohnányi (1877-1960) and Sergei
tables from the garden, prepared by
Prokofiev (1891-1953) and will end
top chef Luc Kosters from restaurant
with a jam session. Come and have a
Bolenius. Kosters will tell you about
drink and enjoy the music. Zuidplein,
each course and guest speakers will
5.30pm - 9pm
take you on a journey into the wonderful world of food, movement and memory. To complete the evening, an acoustic band will play atmospheric music and you can enjoy a stroll through the garden, which will be lit by torches. Slim Eten Tuin Luxe BBQ
Thursday June 13
Dr. L. Alma Schoolwerktuin
Gustav Mahlerlaan 3005
Today the Gustav Mahlerplein is being
turned over to cars as Amsterdam Volvo dealership Bangarage unveils its Volvo’s 2014 model updates. The cars on show include the V70 Estate, the V60 Plug-In Hybrid (7% lease car tax!), the V40, that has already established itself as the company car driver’s favourite, and, of course, the tough but elegant XC60. We look forward to seeing you there!
May until June 21 2013 Amsterdam Trees Furniture-maker Crisow van Schulz is the man behind Stadshout – city wood – an initiative to make beautiful things from trees that once dominated a street or square but have now been chopped down. Check out the collection on the Zuidplein. www.stadshout.nu
Halsten offers in-house legal services
Sietske Zwierink & Bas Groot
Halsten Legal Department was officially launched at the beginning of April. The company, which has offices in Amsterdam and Eindhoven, offers advice and acts as a self-contained legal department for either companies without their own in-house staff or companies with in-house staff requiring efficient, next-door support. The company was formed by Bas Groot, founder of Ratio Legal and Sietske Zwierink of Yourturn. ‘Joining forces has enabled us to expand our field of operations, strengthen our network and our client list, and accelerate our business,’ says Zwierink.
together with our clients, examine all the variables
Companies without their own legal departments
and come up with the best option. By variables I
usually refer legal questions on an individual
mean the level and type of work, the length of time
basis to an external lawyer, and senior staff often
it will take, the required response time, the source
have their own advisors who work at different
of the question, et cetera.’
law firms, says Groot. ‘This is not only inefficient, it also means the expertise remains outside the
Point of contact
company,’ he says. ‘So there is no question of any
Once Halsten is brought in, a senior counsel
synergy or knowledge transfer between legal
will be designated as point of contact. ‘He or she
experts in different fields. Moreover, there is no
will advise on all legal questions and tackle all
improvement in the handling of legal matters
operational aspects with the rest of the team,’ says
within the company. Halsten offers a structural
Zwierink. ‘If necessary, they will bring in specialists
solution for such situations.’
from our network of existing legal advisors or coordinate with the advisers or law firms with
whom the companies are already working.’
Halsten has set up its own flexible cover for companies which do have their own in-house
legal team, but who also require help with specific
Halsten’s team is made up of senior and junior
projects. ‘This means for example that senior staff
counsels together with paralegals. ‘Because our
can be freed up to work on larger projects, or to
counsels work with our clients in a structural
ensure the smooth flow of continual processes,’
fashion, they know the companies through and
says Zwierink. ‘We can also take care of
through,’ says Groot. ‘This means they can offer
replacement staff or handle things on a case
added value quickly and efficiently, which we
by case basis when permanent staff are absent.’
consider to be crucial.’
Part of the process
Halsten notes that an increasing number of
Contact Sietske Zwierink (06 46748006) or Bas
companies are aware of the importance of having
Groot (06 50646978) or check out www.halsten.nl
an in-house legal department. ‘This is especially
P.O. box 79059 • 085 4885970
true when legal issues arise more frequently and become part of the corporate process,’ says Groot. ‘In that case, it may be sensible to find a structural solution rather than an ad hoc approach. We work
Photography: William Maanders
ZUIDAS RUN.NL REGISTER NOW!
Time is running out...
...rush to register before May 22 nd
De Business Run van Nederland June 2, 2013
Tree nursery: a place for greenery to flourish Zuidas has a reputation as a place where talent can flourish, not least due to the presence of VU University Amsterdam and the range of internships and traineeships offered by Zuidas companies. But the news that the Zuidas is also home to a place where trees can flourish will come as a surprise to many. This tree nursery is located on the east side of Zuidas, between Europaboulevard and the old Regional Training Centre (ROC) on Gaasterlandstraat.
A nursery is born Jan Willem Obbink of engineering firm IngenieursBureau Amsterdam was present at the birth of this initiative: “The idea of creating a tree nursery was born back in 2011, during a cycle tour of Zuidas with residents. People were quick to identify the ideal spot, on a vacant lot next to the RAI Conference Centre. It’s wonderful to think that, in years to come, the trees that are growing here will eventually be planted somewhere in Zuidas. But even now, everyone is welcome to come along and have a look at the young trees.”
Vacant land put to good use André Hoek of horticultural firm Hoek Hoveniers is very enthusiastic about the tree nursery: “It’s a beautiful piece of land and giving a stretch of wasteland a new lease of life in this way is a unique project. The cultivation of 250 trees goes hand in hand with experiencing the joys of nature. It puts people back in touch with greenery. The children have great fun playing here and all the while the trees of the future are growing steadily. Here we let nature do its work!”
Project gathers momentum Since the first meeting in the nursery during National Tree Day, when children from the neighborhood planted the last trees, the project has been gathering momentum. Jaap Smit of consultancy firm Cobra Boomadviseurs reveals: “We can tell from the number of ‘likes’ on our Facebook page, but also from the comments we receive on our website. Everyone wants to be kept informed of all the activities at the nursery.”
On Saturday, 11 May you are cordially invited to attend to the start-up meeting. At the nursery, we will tell you all about the trees and explain how greenery influences our surroundings. For more information, please go to www.zuidasgroeit.nl. You can also e-mail Jaap Smit at email@example.com.
Text: Marjolein van Lingen • Photography: Ethel van Kesteren
Symphony’s Symphony’s is a bar, self-service restaurant and brasserie with a wonderful terrace where you can lunch outside. Our menu includes fresh club sandwiches and filled rolls, delicious salads and weekly fish and pasta specials. If you’d like to take away a sandwich or salad to eat in the sun or at your desk, then our extensive self-service restaurant is the place to be. In the evening, we are open on request for private dining, receptions and parties up to 300 people. We are located on the ground floor of the Symphony office complex on the George Gershwinplein, next to the Crowne Plaza Hotel.
Symphony’s George Gershwinlaan 22-28 1082 MT Amsterdam (020) 646 47 03 firstname.lastname@example.org www.symphonys.nl
WWW.MICYS.NL | ByDanie Vintage Store | Charly | LouLou WWW.MICYS.NL ByDanie Vintage Store | Charly | LouLou | Imitch (Laren)
Fitness concept fit20 opens studio in WTC Amsterdam Get in shape in just 20 minutes of exercise per week Employees of the Zuidas no longer have to work-out several times per week at a gym to stay healthy and in shape. fit20 is a 20 minute work-out in which each exercise is performed in slow motion at a high intensity and always under supervision of a personal trainer. As the work-out is conducted in an air conditioned studio you will not sweat which means showering and changing outfits is not necessary. After 20 minutes you are ready and on your way to your next business meeting. To book your free training session or for more information: (020) 820 36 77 email@example.com www.fit20zuidas.nl
u | Imitch (Laren)
Presentation of the Zuidas sustainability report Tuesday April 2, 3.30pm Symphony - Symphony’s • 130 people attended the presentation. • The report was presented by Hello Zuidas, Dienst Zuidas and the Green Business Club. • Kirsten van den Hul chaired the gathering, and generated a lively public discussion. • PropertyNL’s Wabe van Enk combined a serious message with a hilarious column. • The meeting ended with a drinks party at Symphony’s.
Like us on Facebook & find more photos in our gallery
Photography: William Maanders
Moot court and drinks, organised by the Jonge Balie Thursday, April 11 De Balie/Brasserie Klokspijs • The moot court competition is an annual event in the Amsterdam court district. • 12 law firms took part in the competition, nine of which are located in Zuidas. • The jury included Germ Kemper, head of the Amsterdam Bar Association and Herman van der Meer, president of the Amsterdam court of appeal. • Jan Ortgies, from Allen & Overy, won the first prize • The event ended with a diner and drinks.
Party, opening, reception or farewell drink @ Zuidas? Send an email to: firstname.lastname@example.org Photography: William Maanders & Nadia Abdelmalik
The most modern dentist is at Zuidas Register online at:
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A beautiful alliance Cosmetic doctor Denise Eijsman & beautician Ruth Jansen
Ruth Jansen’s lifestyle salon Phisage Beauty & Wellness is located at the central hall of the World Trade Center. Clients come to her tranquil salon for a wide range of relaxation and beauty treatments. But the salon has great ambitions. Phisage Beauty & Wellness will be joining forces with Breda-based clinic De Baronie in offering minor cosmetic surgery as well as classic beauty treatments. Please contact Phisage for an initial
High quality care
Ruth Jansen and Anand Ramparichan, manager of
Working with De Baronie allows Jansen
the De Baronie clinic, are in a good mood, sitting
to expand her product range. ‘The aim
in the Grand Cafe of the WTC. They have
is to have a surgeon from De Baronie in
ambitious and far-reaching plans with their
Amsterdam for one up to two days a week,’
alliance. The aim is to offer high quality care to
says Ramparichan. ‘This means Ruth will be
everyone who wants it. De Baronie is a hyper-
able to continue with her treatments, while
modern medical clinic and has invested a lot in
giving clients the option of, say, a botox session,
innovative cosmetic surgery. Jansen and
when the doctor is at the salon.’
Ramparichan want to bring those advances to Amsterdam. ‘Beauty comes from within,’ says
The surgeons at De Baronie have a wealth of
Jansen. ‘My customised facials and the skincare
experience in cosmetic surgery and the clinic
products from Paula’s Choice can delay the aging
also uses all the latest features and treatments
process for skin, but my treatments can only
that will, of course, now be available to
go so far.’
customers in Amsterdam.
Tekst: Merel Hurkmans
consultation free of charge. Phisage Beauty & Wellness WTC Amsterdam Strawinskylaan 25 Tel: 0648 205 512 www.phisage.nl Medisch Centrum de Baronie Nieuweweg 83-85 4811 LW Breda www.mcdebaronie.nl
Accessibility, sustainability and burning calories Encouraging commuters to leave their cars and go green is not exactly child’s play. So why not make a game of it?
Challenge ‘Traffic congestion is costly and a huge challenge for governments and companies alike,’ says Sander Buningh, a consultant at DTV Consultants. ‘But a tool to organise and improve the way we commute can bring a lot of benefits for individual travellers, companies and society at large.’ The challenge to stimulate changes in the way we commute led DTV and bureau Organiq to create an online game for companies. The game, From5to4, challenges players to commute in the most sustainable way and compete against each other for the greenest credentials.
From5to4 ‘From5to4 is simple and fun,’ says Buningh. ‘You play in teams and record how each member travels to and from work, competing with the other teams. The website shows how much energy you have saved and how many calories you have burned. You can win prizes as well.’ Marc Vervoort, Hello Zuidas mobility project manager from Verkeer advies, is enthusiastic about the game: ’It fits in with the Zuidas strategy of encouraging people to leave their cars at home. We’ve started to encourage bike and car-sharing and ‘From5to4 is a useful way to help everyone come up with alternative ways of getting to work.’
Innovation Award In the first year some 1,000 people from 10 different companies joined in, scoring an average 21% reduction in rush hour commuting by car. The game won the Innovation Award for Smart Mobility at the traffic management trade event Intertraffic Amsterdam last year. Now the European Commission intends to roll out the game in six countries. ‘There is still a lot to learn about changing behaviour through gamification, so we are working closely with Amsterdam’s VU University,’ says Buningh. ‘The research results will be published in June and fully integrated into the Zuidas game.’ Contact Sander Buningh via www.van5naar4.nl and Marc Vervoort at 06 - 14 00 35 61 for Car and bike sharing.
Text: Sander Buningh
Of course you can eat cake. Just get on your bike as well We all know bikes are the ideal mode of transport and keep us fit at the same time. But too many of us still tend to jump in the car rather than cycle. So here are a few fun facts to encourage you to get on your bike. Let’s say you live seven kilometers from work and you cycle there and back twice a week. In one year you will: • Save ¤ 200 in petrol • Be responsible for 300 fewer kilos of CO2 emissions • Burn 20,000 calories – and that represents 70 fabulous cakes And if you cycle to work four times a week,
Did you know: • Thursday May 30 is national cycle-to-work day. • 38% of the people who work in Zuidas live in Amsterdam and could cycle to work. • Electric bikes and mopeds are a green alternative for people who live 15 to 25 kilometers from work. • That you can combine public transport with the special OV bike service which is also available at the Zuid and RAI railway stations. • Your boss can give you a bike valued at up to ¤749 through the company bike scheme • Business trips by bike qualify for a 19 cents a kilometre tax break. • Zuidas employers are boosting the use of bikes though bike and car-sharing projects.
you can shed four or five kilos of fat as well (but don’t eat the cakes). If you want to know more about the benefits of cycling, check out the fietscalculator on the cycling union website fietsersbond.nl. If you want to know more about cycling in Zuidas, contact the mobility project manager at the Hello Zuidas office via email@example.com or phone 06 - 14 00 35 61. You can also find more information on the traffic advice website verkeeradvies.nl. Share your green travel methods from and to the Zuidas with @HelloZuidas via #ZuidasMobility
Text: Charita Plet
Planning a business function or
staff party? Dinner for two or drinks for 250? We will make your event a memorable one! Oliver's is also available for private events on select dates
From left to right: Bryan Otten, Lisa Lorié, Linda Tielemans
Celebrating 75 years of the Beatrixpark The big park nearest to Zuidas is the Beatrixpark, which this year celebrates its 75th anniversary. The festivities are being organised by ambitious students at the Zuidas vocational education college MBO College Zuid. Flowburo
ensuring the planning is as smooth as possible and giving
MBO College Zuid, a new location of ROC van Amsterdam,
them enough room to make mistakes, and to solve them.’
operates its own events company called flowburo where
The Beatrixpark celebrations will have the theme Green and
students can build up experience in organising events and
Orange – to mark its royal name. ‘The aim is to put the park back
activities under the supervision of qualified project leaders.
on the map in this neighbourhood,’ says Lorié. ‘We are trying to
The Beatrix park celebrations will be one of flowburo’s biggest
organise as many events as possible which include companies
events to date. Students Bryan Otten and Lisa Lorié, both
and organisations in Amsterdam Zuid.’
studying to become cultural event organisers, have been involved with the Beatrixpark celebrations for a few months
now. ‘We were thrown in at the deep end,’ says Otten. ‘But it
So far, the celebrations will include workshops and a royal
is fantastic to watch things taking shape.’
playground for children. There will be music and a stage for young talents. Even dog lovers will be catered for with a
Green and Orange
special dog run. ‘We are expecting an extremely diverse public,’
The students are supported by flowburo project leaders Irheen
says Otten. ‘We’ve tried to put together a varied programme
de Vries and Linda Tielemans. ‘The flowburo is a place where
that will get everyone, from young to old age, to join in. And we
students can put into practice what they have learned in the
also hope to bring together all the different people who live
classroom,’ says Tielemans. ‘We try to help the students by
and work here.’
Text: Merel Hurkmans • Photography: Wouter van Ierssel
Recruitment With thanks to:
• Greenberg Nielsen • Kempen & Co • ETS Global • Manpower
All around the world, organizations and individuals meet each other because there are mutual benefits for exchange relationships. Organizations want to survive. Therefore they need people to do the work that has to be done. They search for talent by offering work and a related salary. Individuals want to have a good life and they search for jobs by seeking opportunities to perform, to develop and to earn money. Recruitment is the search for these two sides of the coin. From the organizational perspective, the search for talent is key and from the individual perspective the search for work is the main focus. People leave managers, not organizations. Therefore, managers are magnets of talent. Or they’re not. In other words, the standards and criteria in the selection process of managers are indicators for the quality of new hires. Managing returns on labour relationships forms the primary job of line managers. This could be vitalized by effective risk management activities and talent management strategies. This is a fulltime job and could be facilitated by attracting people from the HR-department. Those who want to be recruited for this particular field of work require humility, stewardship, and leadership. By Prof. dr. Lidewey E.C. van der Sluis Prof. dr. Lidewey E.C. van der Sluis is Full Professor at Nyenrode Business Universiteit and holds the chair Strategic Talent Management. She is also Director of the Nyenrode Center for Leadership & Management Development. Next to that, she is an extraordinary professor at North-West University in Vanderbijlpark, Zuid-Afrika. Lidewey van der Sluis is member of the Supervisory Board of ROC Leiden and Hogeschool Inholland and board member of the Tempo-Team Foundation.
Recruiting employees with the right English-language skills to represent companies around the world is critical. HR managers need trusted tools to effectively select optimal talent. With over 6 million tests administered worldwide each year, the TOEIC® test is the de facto standard for recruitment in the global workplace. Valid decisions are made daily in the business world, thanks to the reliable information provided by a TOEIC score. Similarly for the academic world, ETS has developed a reliable, valid English language proficiency assessment: the TOEFL iBT® test. This test is aimed at individuals who want to study at an academic level in English, at home or abroad. Our test center at the WTC accommodates both tests. For more information: www.etsglobal.org
Opening up the market The Greenberg Nielsen recruitment agency started doing business in Zuidas two years ago. Sharing a background in finance recruitment, directors Bouke van der Weide and Emiel de Sévrèn Jacquet came up with a new strategy that combines competitive pricing, high quality and a placement guarantee of at least six months. ‘The standard recruitment fees have stayed the same since the 1980’s, while technology has made our work easier and more transparent. Greenberg Nielsen offers a more realistic pricing, while maintaining a high standard of quality.’
A top player within two years With 20 employees, offices in Amsterdam, Rotterdam and Utrecht (opening in 2013), their strategy proved to be succesfull. ‘Thanks to experienced consultants, clear procedures and competitive pricing, Greenberg Nielsen has taken only two years to become one of the top three major players in the Netherlands,’ says De Sévrèn Jacquet. ‘We brought in lower fees because we could see the market was changing. Other recruitment agencies charge 25 or 30 percent of the gross yearly salary, whereas our rate is between 17.5 and 20 percent. We feel that the new developments in recruitment no longer warrant the high fees of the past.’
Finance recruitment Greenberg Nielsen’s core business is and will remain finance recruitment. De Sévrèn Jacquet: ‘Many recruitment agencies want to do it all, from sales, marketing, finance, IT to healthcare and more. Specialists are turning into generalists and that is not what we’re about. Our quality lies in our expertise in a single area. Clients need specialists, especially now. It’s a strategy that companies appreciate and which makes for enduring business relationships.’
Bouke van der Weide & Emiel de Sévrèn Jacquet
Zuidas drinks party The Zuidas Business Borrel is a Greenberg Nielsen initiative. This networking drinks party is held every three months in a different location in Zuidas. It’s a popular event that has resulted in a large number of enduring business contacts. Visit www.zuidasborrel.nl to find out when the next event will take place.
The consulants at Greenberg Nielsen are all very experienced and often have a background in finance. They invest much time and energy in the preliminary stage of the recruitment procedure. ‘When we take on the recruitment for a certain function, we guarantee results,’ De Sévrèn Jacquet points out. ‘If the client’s expectations and salary offer for a certain profile are unrealistic and non-negotiable, we won’t do business with him or her. That is what has made us one of the most successful agencies around.’
Crisis and competitiveness Greenberg Nielsen knows the financial crisis is prompting companies to cast a very critical eye on costs, while insisting on quality at the same time. ‘Our strategy is to do a perfect job at a competitive price. That is the basis for our success,’ says De Sévrèn Jacquet. ‘Our clients know they are getting a fair deal. The fee is such that it doesn’t pay for them to take on the timeconsuming procedure of recruiting the right candidates for whatever vacancy they have to fill. British and American recruitment agencies charge a fee
Greenberg Nielsen WTC, F tower, 3rd floor • Strawinskylaan 381 1077 XX Amsterdam Tel: +31 (0)20 333 78 88 • firstname.lastname@example.org www.greenbergnielsen.nl
Text: Romy Lange • Photography: Wouter van Ierssel
ranging from 15 to 20 percent. We offer a lower fee because it is a realistic reflection of the costs of our services. By adopting similar percentages in the Netherlands, we are breaking open the market.’
Forecasting Manager, Corio – Utrecht As the leader of the company-wide financial planning, you will play a critical role within the management of Corio, supporting strategic decision-making, monitoring key business metrics and actively participating in tax and financial planning. The Forecasting Manager is the sparring partner for headquarter management, providing quality analysis, generating insights into business activities and aggregating these into financial plans. The ideal candidate has a minimum of five years’ experience, has advanced analytical skills and is a strong communicator. If you are interested, you can contact Jos Haelermans on 020-3337888 or email@example.com
Inter-company Accountant NBC Universal - Amsterdam
Group Financial Analyst GrandVision – Amsterdam
As an inter-company accountant within NBCUniversal you
The Group Financial Analyst within GrandVision will
will work for a world-leading media and entertainment
work in an international, ambitious organisation that
company. The inter-company accountant will have a wide
operates in a highly competitive and dynamic market.
range of responsibilities and will be dealing with international
You will be part of the group reporting team, consisting of
intra/intercompany activities. Within a team of five inter-
four financial analysts, and will report directly to the group
company accountants, you will be the first point of contact
manager. The Group Financial Analyst has a key role
regarding inter-company compliance, controlling and
in the preparation of consolidated financial results and is
processes. You have to be able to build a strong relationship
responsible for analysing and benchmarking the financial
with the finance, controlling and operation departments and
results. The ideal candidate has a Bachelor’s or Master’s
the HQ in the US. You will be involved in diverse projects to
degree, at least five years relevant work experience
improve processes and expected to have a pro-active attitude
and the right drive and ambition to make a career
regarding the improvement of management reporting. The
ideal candidate has a Bachelor’s degree, a minimum of two
If you are interested, you can contact Wijnand Berendes on
years’ experience, and is an excellent communicator with an
020-3337888 or firstname.lastname@example.org
absolute drive to make a difference within the organisation. If you are interested, you can contact Gideon Leendertse on 020-3337888 or email@example.com
International Business Controller – SHV – Utrecht
Assistant Controller JTI - Hilversum JTI is a leading and growing company, operating in 120 countries worldwide. The Assistant Controller reports directly to the Entity Controller and is an important sparring
SHV is a privately held company with a long-term focus in
partner for several departments, including tax, treasury, the
which integrity and loyalty are key aspects. SHV is currently
SSC and the headquarters in Switzerland. Within JTI, you will
recruiting an International Business Controller with three to
have an important role concerning budgeting, monthly
five years’ work experience who enjoys the challenge of
reporting, analysis of the balance sheet and P&L, and
thinking out of the box. You will be responsible for a number
cashflow reporting. As Assistant Controller, you will be
of selected business units for which you will perform the
challenged to develop yourself and encouraged to pro-
financial processes and procedures by setting up business
actively improve processes and procedures. The ideal
trends analysis and monthly reports. The International
candidate candidate has Bachelor/Master’s degree in
Business Controller will provide the Executive Board of
finance or economics, three to four years of relevant
Directors and senior staff with input for, and will advise them
experience and the right drive and ambition to make an
on, business strategy and commercial decisions.
(international) career within JTI.
If you are interested, you can contact Gideon Leendertse on
If you are interested, you can contact Bouke van der Weide on
020-3337888 or firstname.lastname@example.org
020-3337888 or email@example.com
Photography: Veronika Bačová
Finance ManpowerGroup™ Manpower has shifted from the Zuidas, but we were not really gone! We are now located at the flagship office in the center of Amsterdam but will certainly still meet you at the Zuidas.
Anne Visser Finance Manpower 06 - 20 97 97 12 www.manpower.nl
You know us for office/commercial positions but now together with our sister company Experis we can also help you with your finance positions of all professional levels. Together we can advise you with a broader range of employee solutions and provide you with the professional talent you need.
Danielle Emsbroek Finance Experis 06 - 15 05 00 35 www.experis.com
We look forward to telling you more about us. See you at the Zuidas!
Listening. Learning. Leading.
Do you need to assess your
English language proficiency for academic or business purposes?
A TOEIC® and TOEFL® test centre is now open in the WTC - Amsterdam “Borrel” – June 6th from 4:30 to 6:00 p.m. To mark the opening of this Test Centre, we will be holding a presentation/information evening followed by drinks and snacks! If you are interested in attending, please contact: firstname.lastname@example.org f o r p r o f e s s i o n a l s o n ly
For more information on the TOEIC® and TOEFL® tests, please visit:
www.etsglobal.org Copyright © 2013 by Educational Testing Service. All rights reserved. ETS, ETS logo, TOEIC and TOEFL are registered trademarks of Educational Testing Service (ETS) and used under license.
Passion & Performance
Luuk Cummins, Portfolio Manager at Kempen & Co: ‘The Kempen & Co Merchant Banking Traineeship gave me what I was looking for. I learned a lot, and I learned it fast.’
I believe that the first years are crucial for the rest of your career. Making the right choices is, therefore, essential. The Kempen & Co Merchant Banking Traineeship was the perfect fit, as Kempen & Co is a relatively small firm and the people who work here are passionate, striving for the best and, most importantly, willing to share their knowledge. I preferred a traineeship over a junior starting position, as there is a large gap between academic finance and professional practice. Rotating between the different business units of a merchant bank Shock Although I knew there would be a slight gap would give me the unique opportunity to experience the practical side of finance in all between memorizing correlation formulas at university and making million euro investment its forms and choose the field of work I liked decisions, I was not prepared for the mindbest. boggling experiences of the first few weeks. The intensity, both in pace and profundity,
time to time. Although they kept reassuring me that feedback is not meant personally and it is the only way to get the best results, it sure felt personal. On the other hand, I got what I wanted: I learned a lot, and I learned it very fast.
was unlike anything I had ever experienced
Have you ever been on a plane?
Kempen & Co offers challenging career opportunities to courageous and ambitious finance professionals with a common sense view and the ability to stand their ground at boardroom level. Interested? We offer internships, start positions and traineeships. For further details, please visit www.kempen.com/career.
before. But before long, I realized that this
During my second month at Capital Manage-
was exactly what I was looking for. Within a
ment, I got to understand the full extent of
month I learned more about finance than I
‘being given lots of responsibility right from
did during a year at university. Rather than
the start’. One moment I was asked if I had
slow down for me, my colleagues encouraged
ever been on an aeroplane, the next moment
Kempen & Co is a Dutch merchant bank providing financial services in asset management, securities broking, private equity and corporate finance. Our clients include institutional investors, companies, financial institutions, (semi)public institutions, foundations and high net-worth individual clients.
me to catch up. Their support boosted my
I was in a meeting face to face with the CEO
enthusiasm for the next two years of the
and CFO of Air France-KLM, asking them
questions about the future of the company
Contact For more information, please contact: Mariët Oosterveld, Recruiter Kempen & Co, Amsterdam, the Netherlands. T. +31 (0)20-3489 464 E-mail: email@example.com
and making a decision about whether or not
to participate in their upcoming bond issue. I
Everybody shares the same vision, whether
found this very illustrative of working at Kem-
they are focusing on commercial activities
pen & Co; you are expected to take respon-
at Securities or analytical challenges at
sibility, move out of your comfort zone, learn
Investments, or whether they are meeting
fast and feel the satisfaction afterwards.
deadlines at Corporate Finance or feeling
Name: Title: Degree: Education:
the never ending market buzz at Capital Management. Passion and performance are deeply embedded in the company’s culture and actually presented quite a challenge from
Luuk Cummins (26) Portfolio Manager MSc Financial Economics at Erasmus University Rotterdam Soccer, Behavioral (Economics), Friends & Family
Map with dates and alternative routes
corporate housing factory In our previous life we were called Vesteda Corporate Housing. Now we are called corporate housing factory bv as we want to expand our business to help and serve you more! With our new identity we have opened up for more real estate owners to bring their portfolios in contact with our (international) clients. With our knowledge, service levels and the same team behind it, you can (still) experience corporate housing the way we think it should be. With a variety of ďŹ‚avors we can make you or your employeeâ€™s stay throughout the Netherlands an unforgettable one.
Our serviced apartments are fully furnished apartments, combined with services and facilities regarding comfort, sport and relaxation. Ideal for a temporary stay for you and/ or your employees.
As corporate housing factory bv has its own furniture packages we are able to (partly) furnish your apartment or house with a variety of designer furniture in an instant.
If you are a real estate investor who has a chance to not directly sell or rent out his property and is looking for the perfect in between solution, contact us to discuss all possibilities we offer.
properties available across the Netherlands +31 (0)88 11 69 500 |
Summer road works in Zuidas Everyone who lives or works in Zuidas is well aware that the district is still evolving. These changes require an integrated approach, both above and below ground. During the summer months, several major road projects will be tackled and this will inevitably lead to serious disruption to traffic. Dienst Zuidas has opted for a ‘short, sharp shock’ method, during the summer because there is less traffic. Jeroen van der Linden, Zuidas district manager, and Cees Bruijns, Zuidas public works project leader, outline the main things to watch out for. The junction Boelelaan/Buitenveldertselaan This busy junction will be closed from Friday, June
Work affecting the Boelelaan between the Amstelveenseweg and the Van der Boechorsstraat
21st at 8pm, to Monday, August 19th , at 6pm.
Work is currently underway on expanding the
The work involves placing pipes under the
southern side of the Boelelaan from two to three
Boelelaan in preparation for a canal on the western
lanes. The entire southern section of the road will
side of the Buitenveldertselaan. The pipes will link
be closed from Friday, July 12th, at 8pm, to
the waterways to ensure a continuous water flow.
Monday, July 15th, at 6am. Dienst Zuidas advises residents and visitors to Zuidas to travel by public
transport, by bike or to access the district from
Buitenveldertselaan > Van Nijenrodeweg >
the eastern side.
Amstelveenseweg, or vice versa. For more specific information about road
Junction Amstelveenseweg/A10 Zuid (exit S108)
works, check www.zuidas.nl or send an email to: firstname.lastname@example.org
The S108 slip roads will be tackled to ensure better traffic flow. From 8pm, July 5th, the southern slip
Please note: This information is subject to change.
roads will be partially closed on three consecutive weekends. The right-hand lane in the direction of Amsterdam city centre will be extended and the junction with the Amstelveenseweg will undergo adjustments. From July 26th the northern slip roads will be tackled over three consecutive weekends and a third lane will be added in the direction of Amstelveen. This work will also involve partial closure of the junction. A diversion will be in operation and motorists are advised to use the S109 exit. Diversion routes will be indicated on-site.
Jeroen van der Linden & Cees Bruijns
Text: Romy Lange • Photography: William Maanders
Hello Zuidas welcomes the following new participants
Company: Deterink Advocaten en Notarissen
Company: TopJobs Consultants BV
Sector: Legal services
Sector: Recruitment of management support staff and Pas
Number of staff: 106 in total, of whom seven are in Amsterdam
Number of staff: Five
Connection to Zuidas: Accessible to clients from the
Connection to Zuidas: Our office is on the Boelelaan,
Amsterdam region and our international clients.
which is officially part of Zuidas. Many of our clients have
Why join Hello Zuidas?: As a new Zuidas company, we think
offices in Zuidas and lots of our candidates work here as well.
it is important to be directly involved in the district and with
Why join Hello Zuidas?: We like the magazine because
all the companies located here. By joining Hello Zuidas we
it keeps us up-to-date with everything that is happening.
hope we can contribute in our own way to the Hello Zuidas
Joining the foundation itself was the next logical step.
plans and keep up-to-date with developments.
Company: NH Hoteles Amsterdam Company: Global Housing
Sector: Housing services
Number of staff: 60 (NH Musica)
Number of staff: Four
Connection to Zuidas: One of our hotels, the ultramodern
Connection to Zuidas: Lots of clients in the WTC.
NH Musica, is at the heart of the Zuidas, just a stoneâ€™s throw
Why join Hello Zuidas?: We believe Zuidas has a great
from the World Trade Centre.
future and we want to be part of it. It is also an excellent
Why join Hello Zuidas?: We work a lot with Zuidas companies.
way of keeping on top of everything that is going on.
We hope this alliance will strengthen our position in Zuidas and expand our business.
Company: NMC-Nijsse International Executive Search BV
Company: Oranje-Nassau Energie BV
Sector: Executive search
Sector: Oil and gas industry
Number of staff: Eight
Number of staff: 46
Connection to Zuidas: Our office is in Zuidas on the Boelelaan
Connection to Zuidas: We are based here.
and we have lots of clients and candidates who work in Zuidas.
Why join Hello Zuidas?: We support its aims; to ensure
Why join Hello Zuidas?: To be involved in future developments
Zuidas is a safe, clean, accessible and dynamic place
and improvements in Zuidas. Itâ€™s a good place to network and
to live and work.
organises interesting seminars and other activities.
Memo board The WTC’s new website www.jobswtcamsterdam.com offers tenants the opportunity to post their job opportunities in an exclusive setting, and free of charge. The vacancies target a specific market: ambitious and talented people who want to forge a career in the dynamic surroundings of the WTC. Potential candidates can search according to type of job, sector, career level and educational requirements.
Women, be proud of yourselves
Not to be missed!
On 8 March, RBS organised a joyful celebration of International Women’s Day (IWD) 2013 across our Dutch offices. IWD celebrates the economic, political and social achievements of women past, present and future. And yes, International Men’s Day does exist as well! At the Gustav Mahlerlaan, male colleagues were challenged to polish their nails for the ‘Women of Tomorrow’ charity. In total, the nail polishing session raised ¤ 1,300 for the charity within two hours – a super achievement.
On Thursday, June 13, car dealership Bangarage will show off the latest Volvo models on the Gustav Mahlerplein.
NGAGE You can now keep up to date with Hello Zuidas news and information via the big screen near the station.
And we have a winner…. Nathalie Delorme and Chris Oosting have won a lunch for 2 persons at Oliver’s, simply by ‘liking’ our Facebook page! Congratulations Nathalie and Chris! We hope you’ll have a great meal! Would you also like to win a prize? Simply go to facebook.com/hellozuidas and ‘like’ the page.
Like and Win Carré Win a morning or afternoon session (incl. drinks) in the boardroom of the royal theatre Carré The boardroom has a stunning view over the Amstel canal and is perfectly suited for exclusive meetings or private dinners for up to 12 people. The boardroom is equipped with every modern office requirement, including WiFi and a presentation screen. And you can combine your meeting with a delicious lunch or a tour through the theatre itself. Like the Hello Zuidas Facebook page and (www.facebook.com/hellozuidas) you could win this fantastic prize.
E-mail your memo’s to email@example.com.
Participants Hello Zuidas – May 2013 If your company isn’t on this list, please contact firstname.lastname@example.org 1. ABN Amro 2. Accendium 3. Accenture 4. Akzo Nobel 5. Alvarez & Marsal Benelux 6. Amsterdam EXPO 7. Amsterdam in Business 8. Amsterdam RAI 9. APG 10. Arcadis 11. ASEGA Media 12. AVIS Autoverhuur 13. Bagels & Beans 14. Baker & McKenzie 15. Bank of Tokyo-Mitsubishi 16. Beheer Brouwershoff 17. Beheermaatschappij WTC Amsterdam 18. Bereikbaarheidsmakelaar Verkeer advies 19. BLUSH Beauty & Skin Clinic 20. Boekel De Nerée 21. Bolenius 22. Breevast 23. CBRE B.V. 24. citizenM 25. Cofely 26. College-Club 27. Corporate Housing Factory 28. Crowne Plaza Amsterdam South 29. De Brauw Blackstone Westbroek 30. Deterink Advocaten en Notarissen 31. Dienst Zuidas Amsterdam 32. DTZ Zadelhoff, Agency Amsterdam 33. Duisenberg School of Finance 34. Eefje Voogd Makelaardij 35. Eetwinkel Zwaan 36. Ernst & Young 37. Expatcenter Amsterdam 38. Fortron B.V. 39. G&S Vastgoed 40. Galerie Modern 41. Gerrit Rietveld Academie 42. Global Housing 43. Greenberg Nielsen 44. Green Business Club Zuidas 45. Gustavino B.V. 46. HAB International Accountants & Consultants 47. HB Hairstylers 48. Hello Sushi 49. Hestia Kinderopvang 50. Het Amsterdamse Bos 51. Holiday Inn Amsterdam 52. Holland Financial Centre 53. Holland Interplan B.V. 54. Houthoff Buruma 55. ILFC Aviation Services (Europe) 56. IMC Financial Markets Amsterdam 57. ING Rayon Amsterdam Zuid West 58. JCDecaux Nederland B.V. 59. Kardan 60. Kempen & Co 61. Koetjes en Kalfjes 62. Linklaters 63. Loyens & Loeff 64. Maarsen Groep Beheer B.V. 65 Markit 66. MBO College Zuid 67. Mech Make & Take 68. Miles Building
69. Mood for Real Estate 70. MultiCopy Nederland B.V. 71. My Best Team Ever 72. NDI ICT Solutions 73. NEWNRG 74. NH Musica 75. Nick & Delano 76. Nijkerk Holding 77. NL Real Estate 78. NMC Nijsse 79. Novotel Amsterdam City 80. NS Station Zuid 81. Oliver’s 82. Ontspits 83. Openbare Bibliotheek Amsterdam 84. ORAM 85. Oranje-Nassau Energie B.V. 86. Pathé 87. Phisage Beauty & Wellness 88. Property NL B.V. 89. Puramis Consultancy 90. Qbic Hotels 91. Q-Park Nederland 92. Rabobank Amsterdam Markt Zuid 93. RBS 94. Regus 95. RGA International Reinsurance Company 96. RSM Erasmus University 97. Russell Reynolds Associates 98. SANTOS LUXURY 99. Schiphol Real Estate 100. Season-Flowers 101. Securitas 102. SINGAZ Holding 103. SLFMD Tailoring 104. Spaces 105. Stadsdeel Zuid 106. Stibbe 107. Sushi Time 108. Symphony’s 109. Tandartsenpraktijk Van De Veer 110. TAXI-E 111. The Bank of New York Mellon 112. TPEX 113. The Change Agent 114. The Office Operators 115. TopJobs Consultants 116. Transcore Management 117. TREC 118. Triple Ace 119. Valid Express 120. Vimpelcom 121. Visser Communicatie 122. Voxius 123. Vrije Universiteit Amsterdam 124. VU Connected 125. VU Medisch Centrum 126. Wagamama 127. World Trade Center Amsterdam 128. WTC Amsterdam Business Club 129. WTCafé De Blauwe Engel 130. Your Assistant 131. Zingeving Zuidas 132. ZuidasTravel.nl 133. Zuidschans 134. ZuidasRun
Colophon Foundation Hello Zuidas Strawinskylaan 61 - 1077 XW - Amsterdam, NL + 31 (0)20 333 7441 - email@example.com www.hellozuidas.com www.facebook.com/hellozuidas www.twitter.com/hellozuidas Our goal: With an excellent business climate, worldrenowned educational institutions within reach, and leading companies in many sectors from many countries, the Zuidas has huge potential. The foundation Hello Zuidas contributes to the Zuidas by realizing a well functioning area. The goal is to promote a district that has international appeal, and high quality working and living conditions. Magazine Hello Zuidas is issued by ASEGA Media: Parnassusweg 819, 9th floor - 1082 LZ - Amsterdam (UN Studio-gebouw, Zuidas) Goirkestraat 90 – 5046 GN – Tilburg, NL P.O. Box: 9202 - 5000 HE – Tilburg, NL +31 (0) 20 820 3976 - + 31 (0) 13 545 3298 firstname.lastname@example.org - www.asega.nl Editor-in-chief: Romy Lange Management/Sr. Sales: Bob Oostelbos Sales executives: Romy Lange, Karin Starreveld, Nicole Pak Art Director & Graphic Designer: Jilles Mermans Translation: Zuidas Text and Translations Final Editor: Ellen Josée Westrik Editors/contributors: Sander Buningh, Ewout Doorman, Jeannette Driessen, Eline Hoogendijk, Kirsten van den Hul, Merel Hurkmans, Romy Lange, Marjolein van Lingen, Chartia Plet Photography: Nadia Abdelmalik, Veronika Bacova, Camiel Donders, Wouter van Ierssel, Ethel van Kesteren, William Maanders Interns: Elaine Morre, Renske Siersema, Eline Verhoeven Editorial advisory board: Sasja Albersen, Jeannette Driessen, Olivier Otten, Eline Hoogendijk Thanks to: ARTZUID, Cintha van Heeswijck, Hilton Amsterdam, Bangarage, Rabobank, Regus, Phisage, Van de Veer tandartsen, Halsten Legal Department, Stichting Zuidas Run, Valid Express, MBO College Zuid, Kempen & Co, TPEX, PropertyNL, Jeannette Driessen, Holland Financial Centre, Sabine Schmitz du Moulin, Boris Lange, The Office Operators, Dienst Zuidas, Kimman BV, Verkeer advies, Rotterdam School of Management, Greenberg Nielsen Printed by: Drukkerij Gianotten Do you have a message for the editorial team or would you like to place an ad? Send us an e-mail at email@example.com Print run each edition: 20.000 copies Circulation: It’s a free magazine for Zuidas. Each edition comprises 20.000 printed copies. It will be distributed by promo teams, loose circulation, HRM departments of companies op Zuidas to guarantee reaching the (sub) target groups of Zuidas, Amsterdam and Schiphol. Frequency: Six times a year, (bi-monthly)* (*four times in 2013) Copyright: © 2013 ASEGA Media. All rights reserved. Nothing appearing in this magazine (information, pictures, images) may be copied or reproduced, in any manner whatsoever, unless explicit permission has been given in writing.
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Hello Zuidas #7