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magazine #6. march/april 2013

Jochem Vollaard, Accenture/Zuidas Run

“We want at least 4,000 people to register for the run” DETERINK ATTORNEYS & NOTARIES

“Our international network has become important enough to warrant a position in Zuidas.”

HELLO ZUIDAS Participants celebrate 1st anniversary

KIRSTEN VAN DEN HUL “Let us build bridges and make sure we value talent when we see it.”

TALENT DEVELOPMENT SPECIAL It has been proved that offering staff a personal development plan increases their loyalty.


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Romy Lange Editor-in-chief Hello Zuidas

Spiritual and physical development is a must in Zuidas Zuidas, the Netherlands’ business centre, is filled with

leaps and bounds. On June 2, the annual Zuidas Run

talent. Companies are constantly trying to recruit the

will take place, and I will meet many of you there.

best staff, and at the moment they’re faced with an extremely wide selection. Most people find it hard to

It is not, perhaps, the wisest thing to put down on

gain entrance to the district’s towers. Having a degree

paper, but it does give me extra impetus. Yes, I have

is no longer enough: one needs to develop in different

signed up for the Zuidas Run, 10 Miles. Jochem

directions. And that not only applies to recent

Vollaard, who co-organises this dynamic event, is on

graduates. Strengthening your identity and expanding

the cover and takes centre stage with an interview.

your qualities is a must throughout your career.

He explains all about the run, the good causes it

Perhaps this month’s talent development special will

supports and how you can become a partner of the

inspire you to get back on the right (career) path.

Stichting Zuidas Run itself.

But spiritual development is not the only thing that

We are very pleased to be able to present you with

counts in Zuidas. The optimal development of your

the sixth edition of Hello Zuidas. We’ve now been


brain goes hand-in-hand with ensuring you are in good

producing the magazine for one year, and look forward

The next issue

physical condition. Running is a very popular activity

to many more to come.

of Hello Zuidas

in the district and, yes, it does relax you, it gives your body a boost and improves your physical condition by

is scheduled for Wishing you a good read!

What will Zuidas look like in 2030? How will the district function? And where, by then, will its residents live, work and study? No-one can really tell. However, it is obvious that current decisions being made concerning investment in public spaces, buildings, energy supply and mobility will play an important role in determining the success of Zuidas in 2030. That is why Hello Zuidas, Dienst Zuidas and Green Business Club are putting together a joint sustainability report. I am proud to present the first report om Zuidas from a sustainable perspective at Symphony’s on April 2nd. Olivier Otten, managing director Hello Zuidas

May 7th.

Index 08. Jochem Vollaard (Accenture), initiator and five-time partner of the Zuidas Run The Zuidas Run celebrates its first five-year anniversary 12. Property 14. Participants celebrate 1st anniversary Hello Zuidas 16. Trending Topics 17. Column: Kirsten van den Hul Counting my blessings 20. Finance 24. Agenda Hello Zuidas 30. Hello You 32. Hello Zuidas – Mobility Covenant essential to ensure optimal Zuidas accessibility

34. Maarten van der Zanden & Marc van Gelder, Deterink Attorneys & Notaries Marking time is not an option 38. Hello Zuidas – Sustainability Zuidasfoodprint - Food for thought 40. Talent development special: - 42. Rotterdam School of Management - 44. VU Connected - 46. Vrije Universiteit Amsterdam 48. Recruitment 50. Dienst Zuidas Shaping the future together 52. Hello Zuidas – New members 53. Memo board

With an excellent business climate, world-renowned educational institutions within reach, and leading companies in many sectors from many countries, the Zuidas has huge potential. The foundation Hello Zuidas contributes to the Zuidas by realizing a well functioning area. The goal is to promote a district that has international appeal, and high quality working and living conditions.,,,


The Zuidas Run celebrates its first five-year anniversary ‘Every year more competitors and partners are helping to make the run even more successful’ - Jochem Vollaard Many employers, staff members and inhabitants in Zuidas started rummaging for their running shoes now the bitter weather is on its way out. It’s time to get in shape for the fifth edition of the Zuidas Run, which will take place on Sunday June 2. Once again, the Gustav Mahler square will be teeming with enthusiastic teams and individual runners intent on making this a sporting and social networking day to remember, not least because they will do their utmost to present the VUmc Cancer Center Amsterdam and children’s cancer charity Stichting Semmy with a sizeable cheque. Supporters won’t be disappointed either: they will be regaled with a special edition of travelling food market Pure Markt and the SKON Kids Run as well as live music. Jochem Vollaard, initiator and five-time partner of the Run: ‘We want at least 4.000 people to register for the race this year and of course we are going to raise as much money for charity as possible’. Sport and health: an important issue for employers

our heads a bit at first. We had no experience

In the summer of 2007, Accenture left the

across sports marketing agency Trefpunt Sports &

Apollolaan in Amsterdam Zuid for the capital’s

Entertainment. Together we decided this should

Zuidas. Accenture wanted to mark the occasion

become an annual event. It was my job to find as

by organising a special event. ‘When we first came

many sponsors as possible. We also decided to

to Zuidas, the area was booming. But not much

establish a foundation, the Stichting Zuidas Run.

was being done to promote a community spirit

During the first year, 13 companies agreed to

among the people who live and work here and we

become partners and their number has now grown

decided to do something about it,’ says Vollaard.

to 20. WTC Amsterdam and ABN AMRO were

‘Sport and health are still important issues for

among the first to join and we value their continued

employers: how do we relate to our employees and

support. The number of sponsors is still growing and

what can we offer them besides an interesting job

so is the number of competitors. I think it’s safe to

and a salary? It wasn’t long before we came up

say, the run has become a great success.’

organising sporting events. Fortunately we came

with the idea for a day that would combine both social networking and sport.’

The Heels & Suits Run (Hakken Pakken Run)

From 13 to 20 partners

When the run was in its third year, it was decided

Vollaard is a senior marketing specialist at

to generate even more attention for the event by

Accenture and responsible for the positioning

organising a Heels & Suits run. This run, which

of the company in the Dutch market. The job of

was never meant to be more than an entertaining

organising the run is his as well. ‘We did scratch


Text: Romy Lange • Photography: Camiel Donders


a new charity. So two years ago we chose the VUmc cancer centre project ‘Fit in spite of Cancer’. The year after that we also decided to support Stichting Semmy. Each year we try to raise as much money as we can and last year we managed to collect an impressive €22,000. We like to think that apart from having a great day, the people who visit the Zuidas event want to do their bit for charity. The project ‘Fit in spite of Cancer’ is looking into the effect of exercise on feelings of tiredness, the quality of life and the survival chances of people with cancer. The project is perfectly suited to a sporting event like the Zuidas Run and, moreover, the VU is an important partner of Zuidas.

No Zuidas Run without partners Apart from its loyal partners, the Stichting Zuidas Run would like to welcome many more parties and companies. ‘An important reason to become a partner is the chance to show commitment to the development of Zuidas. The run also provides the perfect setting for meetings with important business relations and clients. It also helps team-building. Usually, people only see each other in the office during office hours, whereas now everybody trains together to achieve a common goal: running a race for ‘Fit in spite of Cancer’. Our website has all the information on training and one-off, was an instant media hit and has become

registration. Of course, as a partner of the one

a very popular Zuidas must-see ever since.

and only Business Run in the Netherlands, you will

This year the spectacle takes place on Thursday

come in for your share of publicity, both during the

May 23. The Gustav Mahler square will feature

Zuidas Run and the Heels and Suits run.’

a fifty metre-length pin-striped carpet on which gentlemen in suits and ladies in (at least) seven centimetre heels will race their way to the finish.

Thursday May 23

Dutch television presenter Jort Kelder will once

Heels & Suits Run with Jort Kelder.

again preside over the race in his own inimitable way. All in all, this PR stunt has come of age and

Sunday June 2

Zuidas wouldn’t be the same without it.

4 Miles, 10 Miles, SKON Kids Run, Live music, Pure Markt and much more!

Fit in spite of cancer The Stichting Zuidas Run wants to do more than

Free training sessions courtesy of Phanos and

organise a run. It also wants to show its social

Clubsportive as of March.

commitment. It was always obvious that charitable organisations were to be a big part of the event.

Register at and

‘For the first two years, we sponsored the Ronald

follow them on or

McDonald Centre Only Friends, a sports facility for (tweet using

disabled children in Amsterdam. Once this centre


was successfully launched, we decided to support


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Property Source:

Every edition of Hello Zuidas magazine features the latest Zuidas-related property news. Send your property news to

WTC Amsterdam signs more contracts The World Trade Center Amsterdam’s real estate team signed tenancy agreements totalling 17,400 m2 in the second half of last year. Added to the first half’s deals,

Inbo moves into Kop zuidas

total transactions (new and extended contracts) ran to

Architect’s firm Inbo has rented 1,200 square metres

some 24,300 m2 last year. The WTC was assisted by

of office space in the former ROC college building on the

Jones LaSalle, DTZ Zadelhoff and CBRE.

Gaasterlandstraat. The company says it chose its new location because it focuses on urban restructuring and

Of the deals, 14 were signed with new tenants, accounting

the development of second-hand buildings. Its new home

for 2,200 m2 of office space. Contracts were extended with

dates from 1974. Designed by Dick van der Klei, it is

23 sitting tenants and a further 16 expanded their offices.

regarded as a prime example of Dutch brutalist architecture. New tenants with an international reach include:


Inbo also has operations in Woudenberg, Rotterdam,

Greenberg Nielsen, 620 m2

Heerenveen and Eindhoven. The Amsterdam office,

Alvarez & Marsal Benelux, 465 m2

under the leadership of Jeanet van Antwerpen (urban

Wind Development Fund Management, 403 m2

strategy) and Tako Postma (architecture), will house

DTEK Holdings, 345m2

some 50 of the group’s 180-strong staff.

CLSA, 204 m2

Union Investment buys Motel One Union Investment has signed a long-term turnkey sales contract with hotel operator Motel One for its first Amsterdam operation to be located opposite the RAI exhibition centre. The 315-room hotel was developed by Crade of Development and designed by ZZDP. Building work will start this year. The hotel will serve both Zuidas business district and city centre, thanks to good public transport links. The complex will also include 1,100 m2 of commercial property space and parking for 50 cars.

Zuidas tunnelling to start in 2016 the new A10 ring road underground through the Zuidas,

Vrije Universiteit builds new research complex

according to planning documents for the project.

Work on a new research laboratory complex for the Vrije

Work is likely to start in 2016 on the tunnels that will take

Universiteit and the VU’s medical centre began at the end The ZuidasDok project involves placing the ring road in a

of January. The research complex, named O|2, will be

tunnel, while expanding the railway tracks above ground.

located on the VU’s Zuidas campus and comprises

Improvements to the Nieuwe Meer and Amstel road links

research labs, teaching areas and offices.

are also part of the project. The VU, the University of Amsterdam and both teaching Preparatory work will begin in 2013 and will take three

hospitals will use the complex which will focus research

to four years. This includes laying cables and pipes

on human health and life sciences. The educational

and moving bike parks. Once this has been completed,

institutions hope the integrated organisation will allow

work will start on the tunnels and Amsterdam Zuid

them to make an important contribution to this growth

railway station.

area of research and medicine.

Photography: Veronika Bačová


Participants celebrate 1st anniversary Hello Zuidas Hello Zuidas started the New Year with a successful participants meeting and celebratory drinks at the Novotel Amsterdam City accompanied by VU Orchestra on January 18th. 2013 promises to be a year of new ambition and developments, particularly in terms of the area’s public spaces, its transport links and its safety. The Hello Zuidas foundation was launched in 2012 to represent retailers, tenants, property owners, hotels and local government and has since become a major force in Zuidas.



time. Hello Zuidas promotes housing in the area and shares

During the meeting, managing director Olivier Otten welcomed

important information among residents and workers.

the 125th participant – the Zuidas Run Foundation – pointing out that an increasing number of companies are signing up. Zuidas

Bob Oostelbos, from ASEGA Media, publisher of the Hello

used to be an area confined to business and service providers

Zuidas magazine, agreed. Within 10 years, the district will have

but has grown into a dynamic location where people live, work,

developed its own identity and the magazine will be read by

study and play, he said. Moderator Marijke Roskam (BNR Radio)

everyone living and working in the neighborhood, Oostelbos

invited several participants to come forward to share their views

said. The value of the Hello Zuidas operation derives from the

on Hello Zuidas.

fact that everyone involved works together to improve the area, despite being competitors.

Ernst&Young accountant Godelieve Statermans said she believed having a good working environment is essential for

City council officials are also pleased with the new organisation.

success. Participating in Hello Zuidas means Ernst&Young

Martijn Overmulder, from Dienst Zuidas, said he sees major

staff have more contact with other companies and their staff.

opportunities to continue working together. These include joint meetings, at which maintenance, accessibility of the area

Patrick Brinkhof, from security company Securitas, sounded

and the discussion of possible irritations take centre stage.

a word of warning. As Zuidas becomes more lively, it will also

The Taskforce Mobility is an example of alignment with

have to deal with youths hanging around its open spaces and

corporations in the area.

with petty crime, he pointed out. Hello Zuidas is working together with Securitas on a safety platform to ensure this

Sustainability is also of growing importance. Annelinda van Dijck

is taken into account.

of Green Business Club told the meeting she is proud of the alliance between the GBC and Hello Zuidas. The GBC focuses on

Marijn van Doorn from amsterdam inbusiness expressed during

energy usage, mobility and care issues such as the local food

the meeting that Hello Zuidas is playing an important role as

bank. Hello Zuidas and GBC worked together on Green Building

representative of businesses, and is careful to ensure firms are

Week where they organized several workshops on sustainability.

not left out.

Ambitions Culture is also of major importance. Lidy Klein Gunnewiek,

The entrepreneurs on the Zuidas are determined to make

director of the annual Grachtenfestival, said culture is crucial to

2013 a successful year. Residential issues are likely to become

ensure the area is alive, for both workers and the people who live

increasingly important and both Bouwfonds and AM Wonen will

here. Concerts in the residential apartment complexes and in the

complete new housing projects this year. The Grachtenfestival

public spaces are examples of how culture can be used to make

organisation plans to make more waves with culture and the

the area more attractive, she said.

city council has pledged to develop more properties and invest in infrastructure.

Hello Zuidas added value Hello Zuidas has significant added value in terms of the

amsterdam inbusiness’ Van Doorn said his organisation will do

development and management of Zuidas. Xavier Giesen, joint

more to inform newcomers about the strengths of the Zuidas

owner of the Bolenius restaurant, said part of his success is

and the district’s positive future. In addition, Hello Zuidas, the

owed to the foundation. After two years, and a lot of publicity,

Green Business Club and the district council are putting together

the restaurant is booming, he said. And as more people move

their first sustainability report on the area.

to the district, demand for bars and restaurants will only grow. Ronald Huikeshoven, of AM Wonen, says he is convinced

Paul Wevers, chairman of the supervisory board, even predicted

that within the next 10 years, the area will be a dynamic

that Amsterdam Zuid railway station could become the biggest

neighbourhood where people work, live and enjoy their leisure

in the country.

Text: Vera van den Broek • Photography: Wouter van Ierssel


Trending topics Matt Hallmann @MattHallmann De schoenen van #suitsupply zijn populair op de #zuidas #monkstrap Annebeth Lasseur @Lasseur Sushi lunch op de Zuidas. I could get used to this. Fietsersbond A’dam @adamfietst Parkeer je fiets bij station Zuid netjes! #fietsparkeerduurbeperking #fietsdepot Paul Slettenhaar @Paulslettenhaar @peterverhaar @ewaldeng zo is het. Zuidas is veelzijdig centrum aan het worden wonen werken recreëren events Petra Tiel @petratiel Terecht pleidooi voor metro tussen Schiphol en Amsterdam Zuidas, er is nu teveel onzekerheid in schipholtunnel, door Klaas de Boer dirZuidas Zuidas Run @zuidasrun @loopmaatjes gezocht om mee te trainen voor de Zuidas Run? Wij houden een Twitter lijst bij met lopers van #ZAR2013 Redactie PropertyNL @PropertyNL Inbo huurt op Kop  Zuidas  Jeannette Driessen  @Driessje @Amsterdam O,  jonge gezinnen zijn ook welkom op  #Zuidas Berthold @Zilverberg Bijzonder om te zien hoe een #toetanchamon expo een ander publiek trekt op #zuidas #invasievanhuisvrouwen Paula Pielanen  @PaulaPielanen TE  #HUUR  #GEZOCHT:  #appartement  in  #Amsterdam/#Amstelveenvoor 2 (h)eerlijke ambitieuze dames op max. 30 min. fietsen vdZuidas! Please RT! citizenM hotels @citizenM Drink to good health, joy, pure life or a dry glass:  Zuidas Business borrel w/ @hellozuidas here at citizenM AT5 @AT5 Kickbokser Badr Hari heeft de huur van zijn woning aan de Zuidasopgezegd. Marlooz  @marlooz Feeling Blue @  Station  Amsterdam Zuid Onno Weusthof  @odweusthof Prachtig gebouw met trotse medewerkers! #abnamro (@ StationAmsterdam Zuid w/ 3 others) Webster University @WebsterLeiden Photo taken this morning on the way to the train station to our WTC location in Amsterdam Zuid. There were delays Studenten Bijbanen @Bijbaangevonden Zelfstandig werkend kok bij Restaurant Vinoteca Gustavino: Vacature: Gustavino zoekt zelfstandig werkend kok MPM Lange Afstand Gr @ MPMLAG Programma van vanavond: 8x800m; 600m op 10km tempo, laatste 200m op 5km tempo. Na de #training borrelen bij Café De BlauweEngel. barb dybwad @doctorparadoxLunch at De Blauwe Engel near the train station - great people watching spot Wolff_AJ @KPNwebcare 3g bereik op de Zuidas? Ik denk dat we nog eerder een olifantenboerderij op het Mahlerplein krijgen dan 3g-bereik Daniel van der Ree@danielvanderree Kantorenleegstand #Zuidas gedaald van 10,1 naar 8,1%. In A’dam als geheel ruim het dubbele. #toplocatie Joost van Dieren@JoostvDieren Onderweg naar de #zuidas voor afsluitingsborrel #startup2012 talent voor maatschappelijk ondernemen. Zeer benieuwd naar verhalen deelnemers Marjolein v Dommelen@MariaJulia1968 Vellen vol ambitie!! rondetafel gesprekken #Zuidas met bewoners, ondernemers en belangen groepen #betrokken Zuidas Run@zuidasrun Het Zuidas promoteam was vroeg uit de veren vandaag. Speciaal voor de harde werkers en bewoners uit de Zuidas #ZAR2013 Guido Dukker@guidodukker Spaces koffie, echte koffie @spaceszuidas Spaces Zuidas@spaceszuidas @guidodukker heb drie rondjes gelopen met een biertje voor je...waar ben je nou? Paul Slettenhaar @Paulslettenhaar @rubenkoops In het Kenniskwartier komen in de toekomst studeren, werken, wonen en recreëren samen. Dus veel kansen. @zuidas EGM architecten @EGMarchitecten Echt mooi! Film met 3D-animaties over het Onderzoeks- en onderwijsgebouw van de #VUamsterdam #Zuidas in Amsterdam @NieuwsNieuws Henk van Os brengt Ai Weiwei naar Zuidas: (Novum) - De tweejaarlijkse beeldenroute Artzuid 2013 wordt samengesteld Erik de Boer @ErikdBoer Prachtig? Gewoon spectaculair! RT @zuidasrun: Prachtige beelden van @robertdoeleman van de Zuidas by night! #ZAR2013



Counting my blessings ’The world is a book, and those who do not travel read only a

and finally use their talents, but they simply have no choice.

page’, St Augustine once said. I have read quite a few pages

It’s either this, or no job at all.

so far, and I can safely say ‘it’s good to be home’. Travelling brings with it many perks. But the biggest benefit is to learn

Their experiences make me think about how blessed we

to be grateful for what you have.

all are in Amsterdam, where we can make the most of our talents.

Today, arriving at Station Zuid after a trip to Egypt, I am counting my blessings. Only six hours earlier, I was in a

But even here, an above-average set of brains is not always

very different place, interviewing people on Tahrir Square

enough. In order to make it in the corporate jungle, you need

for an article on the Egyptian revolution for Dutch daily

soft skills, confidence, a network. Fortunately, Zuidas is home

newspaper AD.

to a number of initiatives that help young talent blossom.

And here I am, in the middle of rush hour on Zuidas.

There are projects like VU Connected, which recently

The contrast could not be greater. Everywhere people are

teamed up with students and young professionals at New

in a hurry to get home, or to their next meeting: busy busy

Urban Collective and TANS, which sets out to build bridges

busy, no time to waste.

between talented people from a minority background and the corporate world. And those bridges are needed, since

And that, to many of my Egyptian friends, is a luxury they

young people with non-Western origins are more than twice

can only dream of. Take Nabeel for instance. I met him at a

as likely to be unemployed as their Dutch peers.

Red Sea resort, where he works as a towel boy. ’One or two towels, madam? No, that pool is not heated today.’ He has a

So let us build those bridges and make sure we value talent

degree in philosophy. Or what about Mahmoud, a young

when we see it. From Egypt to Zuidas: don’t we all deserve

lawyer who serves tea in Alexandria?

to count our blessings?

They are both ambitious and talented, yet painfully overqualified and terribly underpaid. Both tell me the same story: they would love to do something else, to make a difference,

Kirsten van den Hul speaks, writes and works on the crossroads of culture, communication and change. She works as an independent change agent for Dienst Zuidas, and writes a weekly column for Dutch daily AD. In 2011 she was appointed as UN Women’s Representative. Her motto: “Without change no butterflies”. For more information, visit or follow @thechangeagent on Twitter.


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Source: Holland Financial Centre

Every edition of Hello Zuidas magazine features financial news related to the Zuidas district, Amsterdam or the Netherlands. Send your financial news to

Sustainable real estate finance A number of financial sector organisations is working on a project to integrate sustainability into the financing conditions attached to real estate. The project will consider international developments in this area, as well as the business case for sustainable real estate finance and the risks. The project’s backers include the Dutch Green Building Council (DGBC), the financiers behind the DGBC (ABN Amro, ING, FGH, NIBC, SNS, Syntrus Achmea), GRESB (Global Real Estate Sustainability Benchmark), the Utrecht Sustainability Institute (USI)

Update Holland Financial Centre

and the Holland Financial Centre.

February has been quite a tumultuous month for Holland Financial Centre. On February 3 Holland Financial Centre

Finance and sustainability courses

issued a press release in which Sjoerd van Keulen

The Duisenberg School of Finance has expanded its focus

announced his immediate resignation as chairman of

on finance and sustainability issues and is now offering

Holland Financial Centre. Jan Nooitgedagt, treasurer of

four different courses, together with the University of

HFC, has temporarily taken over his responsibilities. Only

Maastricht. The programme now consists of four

three days later HFC announced it will cease to continue

different courses during the year, which offer students

as a public-private venture, as some public participants

a great opportunity to further develop their talents

decided to withdraw from the venture. Currently HFC is

and potential.

holding consultations with all participants (approximately


60) to discuss which activities should be continued, and

• Sustainable Real Estate Finance (23 - 24 April)

what will be the envisaged structure of the future

• Corporate Sustainability & Value Creation (16 - 17 May)

cooperation of HFC. HFC will be announcing the outcome

• Active Ownership (24 – 25 September)

of these consultations as soon as possible.

• Impact Investing (3 – 4 December)

Dutch Night Delegates to the European Emission Markets conference on March 5 were treated to the fifth Dutch Night – an evening of Dutch beer and food, including herring. Dutch Night is an initiative of Holland Financial Centre in co-operation with ABN AMRO, Carbon Rooster, Climate Focus, Climex, De Brauw Blackstone Westbroek, Eneco, Fair Climate, ING, Simmons & Simmons, Statkraft, and STX. The event has developed into one of the highlights of the conference, encouraging delegates to turn up early so as not to miss it.

Brainstorming on pensions Representatives from some 30 organisations in the Dutch pension sector have held a brainstorming meeting on how the Netherlands can turn pensions into a successful export product. The meeting was an initiative of the Holland Financial Centre, the Boston Consulting Group and KPMG. The ageing population, increasing life expectancy, the economic downturn and poorly performing capital markets, have created an untenable position for many of the world’s existing pension schemes. This, financial experts say, offers export opportunities for the Dutch pension sector. The gathering resulted in some excellent insights on how to address these challenges and other meetings are planned.

Photography: Veronika Bačová


WWW.GALERIEMODERN.NL Galerie Modern is one of the largest art galleries in Holland with over 800 square meters of contemporary art. Located in the heart of the financial district of Amsterdam you will find a colorful and energetic space where national and international artists present their work. Our aim is to make art accessible for a broad audience, from young to old. The collection consists of an extensive and varied choice of modern art with originals, silksc silkscreens and sculptures by artists like Jef Poldervaart, Ronald Chapeau, Herman Brood, Jacqueline Schäfer, Peter Klashorst, Espen Hagen, Anton Heyboer, Floyd Douglas, and many others. Besides purchasing an artwork it is also possible to enjoy the works for a certain period through our interesting and affordable art-lease program. One of our team members will be happy to answer any further questions. We’re looking forward to meeting you in our gallery!

Opening hours: Tuesday 12 : 00 - 18 : 00 Wednesday 12 : 00 - 18 : 00

Thursday Friday Saturday

12 : 00 - 18 : 00 12 : 00 - 18 : 00 12 : 00 - 17 : 00

invitation WHY? Galerie Modern is proud to welcome you to our newly refurbished gallery on the Zuidas. WOW! While enjoying your beverage you will be able to connect with artists, artist share your thoughts, meet new people and even participate in one of the workshops. WHEN? Thursday the 14th of March from 17:00h till 21:00h.

During the month of March you will receive â‚Ź 200,- of savingcredit as a gift with an artlease-subscription of your choise! address Claude Debussylaan 33 1082 MC AMSTERDAM



+ 31 (0)20 221 81 36


+ 31 (0)6 149 149 06

Marking time is not an option Since February 1, a new legal broom has been sweeping Zuidas. Eindhoven-based legal firm Deterink Attorneys & Notaries, with 60 attorneys and notaries, opened a second office on the Parnassusweg. ‘We have an excellent knowledge of various sectors and work well with other professional organisations,’ says managing partner Marc van Gelder. ‘In Eindhoven we worked a lot with organisations in the technology sector. We plan to do the same within the financial sector here in Amsterdam.’ Bigger things Deterink Attorneys & Notaries, formerly part of the Ernst & Young group as Holland van Gijzen Eindhoven, was established in 2010. The fledgling firm was based in Eindhoven but has now opened an office in Zuidas as well. ‘We felt this was the next logical step,’ Van Gelder explains. ‘Our international network has become important enough to warrant a position in Zuidas.’ At the moment, the UN Studio at Parnassusweg 819 is home to seven lawyers. ‘But humble beginnings don’t mean we are not aiming for bigger things,’ says fellow board member and CFO Maarten van der Zanden. ‘We may be the new kids on the block but we have a fresh new vision as well.’

Opportunities Growth is not something that will happen overnight, especially in a district like Zuidas where law firms are thick on the ground. The partners are ambitious but realistic with it. ‘There is a lot of legal clout in Zuidas but we are convinced there are opportunities for Deterink,’ Van Gelder says. ‘Of course any legal firm would be better served with a good economic climate, but we will find our own way to combat the crisis.’ Deterink is open to innovation and has taken on the risk of opening a new office in the financial heart of Amsterdam. ‘We have no intention of sitting still’, Van der Zanden adds. ‘We want to show that we aren’t your typical regional branch from Eindhoven but an ambitious firm with a big international network. The office in Zuidas is a service to our national and international clients.’

Flexible To the partners’ surprise, Deterink’s new office caused a bit of a stir. ‘We didn’t really want to make a big thing of it, but surprisingly the move to Zuidas was picked up very quickly in legal circles,’ says Van der Zanden. ‘In this time of crisis it isn’t usual for a medium-sized law firm to take a risk and open for business in Amsterdam’s financial centre.’ The partners feel encouraged by the attention. ‘Without realising it, we have done something that stands out. But it’s not untypical of the way we operate,’ Van Gelder adds. ‘Our size means we are not bogged down by fixed structures and that is why we can innovate. We can afford to be flexible.’ Deterink Advocaten en Notarissen Parnassusweg 819 1082 LZ Amsterdam 020-8203984


Investing in expertise The move to Zuidas is not the only measure of Deterinks’ flexibility. It also shows in the firm’s drive towards innovation. ‘By organising courses and seminars for staff and clients alike we try to keep our expertise up to date,’ says Van der Zanden. ‘And our investment in extending our firm’s specialisms is ongoing. Of course we have to take risks every now and then, but then again, marking time is not an option.’

Maarten van der Zanden (left) & Marc van Gelder (right), Deterink Attorneys & Notaries

Text: Merel Hurkmans • Photography: Camiel Donders


Covenant essential to ensure optimal Zuidas accessibility On Friday, February 15, the eight organisations forming the Accessibility Taskforce Zuidas signed a covenant to ensure Zuidas remains as accessible as possible, a move which will strengthen one of the district’s key assets. The agreement was signed on the 23rd floor of ABN AMRO’s headquarters, with its stunning views over Zuidas, and will run until December 2015. Ensuring that Zuidas remains easily accessible is of crucial importance to both the corporate world and the Amsterdam city council. The development of ZuidasDok, the expansion of the office and housing supply and all the construction work they entail, will put pressure on access to the district. At the moment, some 80,000 people travel to and from Zuidas but this is set to rise to 300,000 by 2030.


Eight initiators The Taskforce was set up in mid-2012 to monitor and improve access to Zuidas by car, train, bus, tram, bicycle, metro or on foot. Good accessibility is one of the reasons why the district is so popular. The founding partners were: CBRE Dutch Office Fund/WTC Amsterdam, Goldstar BV, ABN AMRO, Vrije Universiteit, VUmc, Amsterdam RAI, ORAM and Amsterdam city council. A number of these organisations have already implemented measures to boost accessibility.

Josja van der Veer, VU

ABN AMRO has introduced new office hours and now allows staff to work outside the standard office hours. The bank has also given all workers a public transport card. The VU has a special project known as VUrieus, which actively tries to promote ‘A location which is hard to get to is a location which quickly loses its appeal.’ Anne de Jong

the use of bikes among its staff. Not only is this healthier, it also helps keep the district moving. The Taskforce plans to make a mid-term assessment at the beginning of 2014. It is being advised by Marc Vervoort on behalf of advisory group Verkeer advies.

Anne de Jong, CBRE (left) & Ruud Bergh, Chairman Taskforce (right)

Zuidas is accessible by many forms of transport. Workers have a whole range of of good and cheap alternatives for their daily commute. These include flexible working hours, car and bike sharing, electric vehicles and stimulating the use of public transport. For more information, contact Marc Vervoort on 06 1499 3561 or visit The website also includes information about the best practice policies companies in Zuidas have already implemented. Karin Kersten, ABN AMRO

‘An accessible Zuidas is essential for everyone.’ Karel Stegenga

The covenant in brief • Working towards a structural shift away from the car and towards other forms of transport. Stimulating the use of environment-friendly transport (public transport, bike, on foot) and electric vehicles. • Encouraging people to travel outside peak periods, through active mobility management. •G  iven the ZuidasDok and Station Zuid developments, encouraging new members to join, in particular those connected to public transport and the transport ministry’s highways department. You can read the entire covenant on

Karel Stegenga, VUmc

Text: Charita Plet • Photography: Bas Uterwijk


Agenda Zuidas Amsterdam Thursday 7 March

Thursday 14 March

Second Expertise Session Heat

Philosophy in Zuidas,

and Cold – Green Business Club

with Rob Wijnberg


What does it take to be a journalist in

November 2012 saw the first session

this day and age? ‘A crystal ball, a

dedicated to the search for an optimal

couple of tarot cards and enough gall

energy system for Zuidas. It was a

to spout nonsense in front of millions.

successful meeting and several

That’s all.’ This is how Rob Wijnberg

concrete decisions were reached,

started his column in a recent issue of

some of which have already been put

the Groene Amsterdammer. Wijnberg

into practice. The results will be

and philosopher Ad Verbrugge discuss

evaluated at the second session and a

the “value” of news in this edition of

number of follow-up proposals will be

Philosophy in Zuidas.

looked at. Sign up and become part of

4.30pm, Symphony’s, George

this big and exciting project! Mail to

Gershwinlaan 22-28. Tickets are € 10. or visit

Sign up at


9am – 12am


7 March, 4 April and 2 May Live music at the Manhattan Lounge bar Crown Plaza South Hotel. 5.30pm - 8.30pm

Thursday 14 March Galerie Modern

March and April 2013

Enjoy a drink while you connect with

RSM Executive Education

artists, share your thoughts, meet new

activities offered in Amsterdam:

people and even participate in one of

Saturday 16 March

• 7 March: Free power half-hour

the workshops! Galerie Modern is

Drag hunt

Webinar on “Integrated Reporting” • 12 - 13 March: “Essentials of Leadership” 2-day open programme • 10 - 12 April “Brand Strategy” 3-day open programme

proud to welcome you to its recently refurbished Zuidas premises. 5pm – 8pm, Claude Debussylaan 33

On Saturday 16 March the Soestdijk Hunt is organising its annual drag hunt in the Amsterdamse Bos. The drag hunt will be conducted along the bridle paths starting from the Amsterdamse Manege stables. Dozens of riders in traditional red (known as pink) coats will take part, accompanied by some 30 beagles. 2pm,


march - april 2013 Next magazine will be published @7th of May. Send your Agenda to us by email. Deadline: April 10th. Email:

Thursday 21 March The Grand Get Together Zingeving Zuidas will be hosting a

The Grand Get Together

gathering of young professionals, the elderly, refugees, youngsters and those with a history of psychiatric problems. The evening includes workshops, cabaret, music and a sit-down dinner. 5.30pm to 8.30pm. Sign up via or

Sunday 17 March and Sunday 21 April Guided tour through

Thursday March 21

the Beatrix park

A Heart to heart with Pauline Micheels (historian) and Mariette Wolf

For more information contact

(media historian)

Henk Wolters: 020 664 45 06

Interviewer Jos Palm talks to famous and not-so-famous Amsterdammers about

or go to

what makes their hearts beat faster. Good conversation comes from the heart, says

2pm – 3.30pm, Entrance

host Jos Palm. Every third Thursday of the month between 6pm and 7.30pm, Palm


receives a guest with an interesting story to tell. Place: the Maling (the new library

(near H. Heijermansweg)

café), Bibliotheek Roelof Hart, Roelof Hartplein 430 (admission is free) 6pm,

Saturday 23 March Earth Hour 2013 On March 23 at 8.30pm the World Wide Fund for Nature will be organizing the next edition of its energy saving event Earth Hour. The Green Business Club has campaigned for energy-saving measures for years and will persuade as many participants as possible to turn off the lights at that moment. The WFF has described Zuidas as an ‘Earth Hour Landmark’ in recognition of its efforts. If you want to join Earth Hour mail or go to 8.30pm


Agenda Zuidas Amsterdam Wednesday 27 March The story of Easter read by Ruben van Zwieten ‘What does the story of Easter tell us in this day and age?’ Ruben van Zwieten’s Easter reading looks at current affairs from the perspective of this Bible story. The evening includes musical interludes and drinks afterwards at the WTC’s Café De

1 April – 21 June

Blauwe Engel. 8.30pm, Thomaskerk, Prinses Irenestraat 36, 200 metres from the WTC,

ArtAngels present HAKHOUT in

29 March

the central hall of the WTC

Euro Hockey League

Arne ter Laak is both an office worker

From 29 March to 1 April the Euro

and a timber artist. He works in Zuidas

Hockey League will take place in the

but creates his works in woods near

Amsterdamse Bos. Over the Easter

the village of Odoorn. After years of

weekend, 16 teams from the Nether-

working as a lumberjack, Ter Laak

lands, Spain, England and Germany,

started to create sculptures from

among others, will battle it out in the

blocks of wood, combining his love of

Wagener Stadium. The stadium is the

geometry with his love of timber. The

venue for the round of eight and the

sculptures can now be seen around

quarter finals.

the WTC, the axe remains in Odoorn. -

Thursday March 28 Meeting ZuidKas

Tuesday 2 April

The ZuidKas project, which won the

Sustainability Report Zuidas

prize for best sustainable development

On 2 April Hello Zuidas, Dienst Zuidas

area idea during the Dutch Green

and the Green Business Club will

Building Week, is developing apace.

present the first edition of the joint

The design and the business case are

Zuidas sustainability report. The report

being worked on and on 28 March

focuses on issues that make for a vital,

a meeting will be held to update

vibrant and sustainable centre with

members of the Green Business

allure. These include accessibility,

Club Zuidas about the project and

public spaces, developing a

its progress. To register and find out

community, property and energy.

more about the meeting, mail to

The presentation will conclude with, or go to

a networking drinks event.

3.30pm – 6pm,


Symphony’s Auditorium

3pm – 5pm


Presentation Sustainability Report Zuidas

march - april 2013 Next magazine will be published @7th of May. Send your Agenda to us by email. Deadline: April 10th. Email:

Wednesday April 17 Philosophy in Zuidas, with Ab Klink. What do you need to know to make an informed healthcare choice? Philosopher Ad Verbrugge talks to former health minister Ab Klink. Is healthcare

Thursday 4 April

consumption getting out of hand? Should we settle for less health insurance coverage and pay higher

Professional networking drinks

fees? If people have to pay more, will an unhealthy

event @ Vak Zuid

lifestyle still be an option? Symphony, 4.30pm.

The professional associations for

Tickets are €10, sign up at

lawyers and tax advisors have joined


forces to organise a networking drinks event for young professionals (www.;; and If you would like to meet professionals of your own age and talk about work, the weather, the best cafés in the country or whatever other subjects take your fancy, you are very welcome to drop by. 6pm – 9pm, Olympisch Stadion 35,

thursday 18 april Seminar by Deterink Attorneys and Notaries On 18 April Deterink Attorneys and Notaries will organize a seminar (in Dutch) covering various subjects relating to employment law. You are all cordially invited to attend. For more information about location, programme and subjects, please refer to Participation is free of charge.

Thursday 4 April Zuidas Business Borrel For more info check

Tuesday 30 april Royal Cafe, exclusive event for expats and cosmopolitans! Come and join to celebrate the investiture of Willem-Alexander and raise the glass to the new King of the Netherlands! Programme

8 April – 12 April Zuidas Solar Week – Green Business Club Zuidas In the second week of April, the Green Business Club will be organizing a Zuidas Solar Week at the Gustav Mahlerplein. The week will centre around the PV private plan, which offers businesses and workers the opportunity to purchase solar panels at a reduced price.


Royal welcome

1:00 – 2:00 pm

Dutch snacks, live music and DJ

2:00 – 4:00 pm

Live viewing of the inauguration ceremony on a large screen

and toast to the new King!

Dress code

Royalty look


50 euro incl.VAT

Kids 12,50 euro incl.VAT

Order your Royal tickets now! VIP packages on request /


food, fashion

Strawinskylaan 143, 1077 XX Amsterdam

Season Flowers

The Blauwe Engel café in the World Trade Center is synonymous with having a good time. You can enjoy a hamburger, sandwich or pasta for lunch, have a drink on the terrace after work and, in the evening, have a beer or the chef’s special, which changes weekly.

Season Flowers is a stylish flower shop at Zuidas Amsterdam. We have delivered to wellknown hotels and companies for 10 years now. In our shop we sell high quality flowers, plants and beautiful lifestyle products for all budgets.

The Blauwe Engel is the only traditional Dutch ’brown cafe’ on Zuidas and has become a popular meeting place for the district’s office workers. You may relax at the bar with your colleagues, or dance ‘till you drop on Friday evenings.

Our floral compositions are modern, with a unique twist.

The Blauwe Engel team regularly organises special events: the summer celebration, the after-summer party and, in December, Christmas drinks with a German theme. And if it is your birthday, don’t be surprised if the crew bursts into song to celebrate.

Gustav Mahlerlaan 401-403 - 1082 MK Amsterdam Phone: 020-3307571


Please come and visit us.

Welcome to real bread! Every day Simon Meijssens bread is handbaked in the traditional way, in his bakery on


the Albert Cuyp market, which is in the heart of Amsterdam. At this location our bread has been made for more than 100 years, using traditional recipes and the best ingredients. During breakfast, lunch, tea- or coffee time we can always add a sparkle to your day. We offer free delivery on the Zuidas. Please send an email to or to for orders and inquiries. Zuidplein 16 (WTC), 1077 XV Amsterdam

Gustav Mahlerlaan 316 1082 ME Amsterdam 020 - 626 6036


Zuidas Business Borrel Wednesday January 13, 17.30-20.00 hours CitizenM hotel • Around 100 Zuidas citizens attended. • Guests were welcomed by amazing Grand Marnier drinks in cute red bowls. • Guests were entertained by classic love songs. • A genuine Japanese chef was in charge at the sushi bar. • Someone received a surprise marriage proposal.

Like us on Facebook & find more photos in our gallery


Photography: William Maanders

Hello Zuidas Participants meeting Friday, January 18, 15.30 hours Novotel • More than a 100 participants attended. • The afternoon included celebrations to mark the first anniversary of the Hello Zuidas organisation. • The 125th member was given a present by SLFMD • BNR radio journalist Marijke Roskam chaired the proceedings. • You can find a report on the meeting on page 14-15.

Party, opening, reception or farewell drink @ Zuidas? Send an email to: Photography: Wouter van Ierssel


A choice of great meeting venues dedicated to business in Amsterdam Zuidas



your ne meet xt ing

Hold your next meeting in one of our professional meeting rooms, equipped with state-of-the-art technology. Maximise your productivity in an environment dedicated to your business. • Cost-effective with flexible booking by the hour or day

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Find out more about our meeting rooms…

Available at Regus World Trade Centre and Regus Amsterdam Atrium

0800 020 2000

1500 locations | 600 cities | 100 countries

Jaguar XF 2013 Fuel-efficient and multi-faceted The new Jaguar XF is now available in the showrooms of Dutch Regional Jaguar Centers. The 2013 modelyear has been improved in a number of key areas, resulting in new engines with better fuel efficiency and cleaner energy labels A.

Upgrade to 2013

Responsible business

The use of new engines across the entire

The range is completed by the Business

range has led to an increase in fuel efficiency

Edition and Sport Business Edition, both of

and lower emissions. All engines are now

which come complete with luxurious

standard coupled with eight-speed trans-

additional accessories to give extra cachet.

missions. In addition, Jaguar’s intelligent

The XF Business Edition includes softgrain

Stop/Start system has been extended to all

leather seats, a navigation system and Park

V6 and V8 petrol and all diesel engines.

Distance Control as standard.

XF Sportbrake

The Jaguar XF is available from €51,990

This newly developed vehicle is the most

while the Jaguar XF Sportbrake is

versatile of the Jaguar XF range and enables

available from €54,780.

Jaguar to make a long-awaited entrance into

Prices for the Business Edition

the market for premium estates. This, the

and Sports Business Edition

most practical Jaguar ever, stands out from

are available at

the crowd because of its loading capacity – from 550 litres to up to a maximum 1,675 litres. With a complete range of powerful, highly efficient four and six cylinder turbo diesel engines, the XF Sportbrake is able to compete with every other vehicle in this highly competitive segment.

Contact Kimman Amsterdam on for more information. Kimman Amsterdam B.V. Kollenbergweg 74 1101 AV Amsterdam +31 (0)20 - 696 49 49


Zuidasfoodprint Food for thought Urban farming, the practice of growing food in cities, is becoming more and more popular in the Netherlands. So perhaps the vacant lands and rooftops around Zuidas should become like the famous rooftop farms in Brooklyn, New York?

Did you know • There are around 50,000 farmers, or agricultural entrepreneurs, in the Netherlands • The Agricultural sector has a strong international focus and accounts for almost 20 percent of total export value • In 2010, Half the 10,000 hectares of greenhouses in the Netherlands were used for growing vegetables • The Netherlands exports 260 million kilos of cheese a Year consumers say they want to eat fresh, healthy food, their choices are driven by taste and convenience 38.

Food often travels thousands of kilometres as it moves from the farm to the dinner table. But did you know that Zuidas is located in one of the biggest


food-producing regions in the world? About 80% of the food produced

Want to learn how to grow your own food?

in the Netherlands is exported. It’s an extremely innovative industry.

Help out at the urban farming plot run by

Food can be grown anywhere – from fields and greenhouses to empty

Restaurant Bolenius on 15 March (National

offices or on rooftops.

Volunteer Day)

The urban farming movement has spread from Toronto, Ontario, Chicago and New York and is now taking off in Amsterdam. For example, the former

Food for thought?

headquarters of department store group V & D has been turned into the

Visit the food film festival from

biggest roof vegetable garden in Europe.

21 - 23 March 2013

Local producers claim urban farming means quality control, knowing what is in your food and where it is from. More importantly, because it travels less,

Farming in an urban context

the produce is as fresh as it gets, so vitamins and flavour are better preserved.

The easiest form of urban farming involves taking over vacant plots. ‘The

Food production in our city

benefits are numerous,’ says Xavier Giesen from the Bolenius restaurant,

which carries out urban farming on one hectare of vacant Zuidas land. ‘It looks much better than a dilapidated piece of land, people learn where

The future of food production

their food comes from, it’s a great catalyst for creating local communities from the 10th minute

and, of course, it’s sustainable.’ There are added advantages as well. Bolenius can offer seasonal food and food which is as fresh as possible. ‘It also allows us to grow ”forgotten” vegetables and herbs that are rare and hard to get a hold of,’ says Xavier. But there are more ways of growing food in the city. Philip van Traa, who founded the ‘GrownDownTown’ movement, believes strongly in growing food in vacant spaces. ‘We are going to produce food in the city, for the city and by the city,’ he says. Zuidas itself offers lots of options – open ground, greenhouses or even indoors using LED lights. With current techniques, the potential is endless, Van Traa says. ‘You can create perfect conditions, you don’t need pesticides and you can make the most of the space by growing in layers as well.’ Food revolutions used to take place in the country, away from the cities, but the new advances in food technology are taking place much closer to home – in the densely populated cities and on Zuidas itself. The future of food production is right around the corner, thanks to urban farming. Would you like to know more, or think with us about how (sustainable) food can play a more important role in Zuidas, then please let us know via

Text: Taco Nijssen & Wilrik Kok • Photography: Doriann Kransberg




Zuidas is a top location for working, living and leisure. A number of factors are important to maintain this position: the appearance and atmosphere of the district, the type of companies, the opportunities for leisure, the accessibility and a whole range of other issues. One of these is the extent to which Zuidas organisations invest in their human capital. It has been proved conclusively that offering staff a personal development plan increases their loyalty to the company and improves returns. Providing special programmes is also an important recruitment tool. How can you ensure your company gets the best talents – perhaps before they have even left the lecture hall? Talented individuals want to continue developing their skills and companies have to be able to anticipate how they can best keep their most valuable staff. In addition, a special programme to help develop talents adds to the credibility of the organisation and can even be used as a marketing tool. By continually investing in their staff, Zuidas companies are contributing to the further development of Zuidas as an international location with allure. Let us continue to move along this road. With thanks to: VU Amsterdam, Nyenrode Business Universiteit, Rotterdam School of Management & VU Connected Romy Lange Editor-in-Chief Hello Zuidas


Topranking European Business Schools 1. IE Business School 2. HEC Paris 3. London Business School 4. Insead 5. Esade Business School


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Why Leadership Education Matters “In a business world that is no longer as predictable as it once was and where uncertainty is often more prevalent than certainty, old fashioned command and control approaches to leadership and strategy implementation no longer work.” - Boudewijn Bertsch, faculty at Rotterdam School of Management, Erasmus University (RSM) Most executives were raised with leadership

education programmes are taught by leading

theories and tools meant for a predictable world.

academics and practitioners, delivering funda-

Today, to move their company forward, leaders

mental management skills in such functions

must unlock the collective intelligence of all their

like marketing, finance and strategy.

people and leverage emergent ideas and solutions. And it is mobilising and integrating all this diverse “We help executives with our intensive and

functional expertise – often in a cross-cultural

practical leadership development workshops that

business context – that requires creative leader-

focus on a combination of personal development

ship skills. “We do this by bringing together

and organisational leadership,” says Boudewijn.

people who often speak their own functional language, and offering them practical approaches

Since opening its office in the Viñoly building last

so that they can connect their different viewpoints

October, RSM has brought its portfolio of manage-

and translate them into action. We call this

ment education programmes straight to the heart

developing and applying collaborative intelligence,”

of the Zuidas. RSM’s well-established executive

says Boudewijn.

Vinoly building, 21st floor


When top management allocates time and money for executive education, they contribute to retaining managerial talent, develop more expertise within the organisation, and help people grow as individuals and as leaders. RSM has a strong focus on academic research and finding innovative solutions for executives needing to adapt to changing business conditions. This knowledge is shared both in RSM’s portfolio of Open Programmes and customised ‘In-Company’ programmes, such as the leadership programmes described here. For more information about the range of short Boudewijn Bertsch

Open Programmes and customised In-Company executive education programmes available from RSM in Rotterdam and Amsterdam, please go to

“We know that leadership can’t be just a corporate

slogan, it’s personal,” he says. “Our customised leadership workshops start by exploring each executive’s personal strengths and development areas based on 360° feedback. This stimulates personal development and growth. We practice collaborative skills and teach tools such as coaching and dilemma management, while applying them on company-specific topics. RSM Amsterdam Office “If, for example, cost containment is a priority,

Viñoly Building, 21st floor

then we use the workshop to explore how that

Claude Debussylaan 46

can best be applied and led in the company using

1082 MD Amsterdam

the collective intelligence of the participants. We offer simple but powerful tools that our


participants can use to mobilise small and large

T: +31(0)208201830

groups in their organisation, in order to to get them


focused on the business priorities.” Boudewijn has designed leadership programmes for global firms including Atradius, DENSO, Microsoft, Millward Brown, TNT and Vopak. “Often,” he says, “our leadership programmes are part of an on-going change process with a focus on improving productivity, customer satisfaction and business results.”


Making connections in the workplace Every two months the VU Connected network matches a student with a professional from their chosen area of study. The aim is to help students develop strategies to help them move into the jobs market. This time round, ABN AMRO’s Jamila el Marabet and anthropology student Shivani Jagroep have made the connection.

‘People have to learn to find their limits so they can discover their full potential,’ says Jamila el Marabet, who is a diversity

Ensuring a diverse workforce is high on ABN AMRO’s agenda.

consultant at ABN AMRO.

‘We want to attract the best professionals from the market and multicultural talent is an important part of the pool,’ says

It’s a challenge which Shivani Jagroep welcomes. She is a

Jamila. ‘You need different backgrounds and approaches to

typical example of the current generation of people in their

make a difference at times of increased complexity.’

20s: multi-taskers who believe in being genuine and have wide interests.

Shivani wants to make her own contribution to cultural diversity policies in organisations which are looking to the

Shivani understands the labour market is difficult at the

future. In a city like Amsterdam, the population is becoming

moment, and it will not be easy to find a job. Today’s

increasingly mixed and today’s young adults, like her, will be

employers are increasingly focusing on what talents new

important role models for future generations. Both Shivani and

recruits bring to the organisation.

Jamila are well aware of the challenges ahead.

‘In addition it can be difficult to win a place in a big company,

‘We have a tendancy to align ourselves with people who look

especially if you are one of the first in your family to go to

like we do,’ says Jamila. ‘That’s the safe option. But this is why

university,’ says Shivani. ‘It’s a big step to take.’

we train recruiters to take a broader view and to identify different talents. We are not there yet, but we are working

Luckily for Shivani, there are companies which take the

incredibly hard to ensure we do.’

specific needs of this new generation of young professionals into account.

VU Connected is a network organised by Amsterdam’s Vrije Universiteit and VUmc.


Text: Joanneke Lootsma • Photography: Renske Siersema

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SPECIAL Are you looking for the best workers for your company? Or are you perhaps considering a

new career move? The next edition of Hello Zuidas magazine will have a special section devoted to recruitment and staffing issues. Would you and your company like to be included? Please contact the editorial team on


The Netherlands’ first city-based university campus is in Zuidas in Amsterdam. The campus does not exist in isolation. It is an open, interactive community and fully integrated into its surroundings. Educational and research facilities will soon blend seamlessly with restaurants, shops, leisure facilities, sports clubs and culture, even an Italian restaurant and a public roof garden. The VU campus will be a lively place where research, knowledge, innovation and talent meet and intermingle. See you there!

An open university campus On January 25, the first brick was laid for the new O|2 research complex on the VU campus. It was a significant event, considering the effect the economic downturn has had on major construction projects. But O|2 stands for something else as well: as a building it will boost the development of talent, creating an inspiration for the entire Zuidas. O|2 will house teaching areas and modern workspaces, not only for VU students and academics, but for their colleagues at the VU medical centre, the AMC and the University of Amsterdam. O|2 will be a building which enables talented individuals working in the fields of human health and life sciences to meet and inspire each other. But it will be no ivory tower. Everyone will be welcome to drop by for coffee and to appreciate the building and its atmosphere. The research complex is the embodiment of the style and approach of the new VU university campus. In the past, the university existed somewhat in isolation from the rest of the city. But now it is much more open to its surroundings. The VU is adapting: the city and science increasingly intermingle on campus. Today, the VU campus facilitates interaction between all sorts of Zuidas companies and organisations. The law faculty is attached to all the major legal firms and VU economists have access to the big financial institutions, and vice versa. Zuidas is on its way to becoming a community: an inspiring district with strong ties between its component parts and to the city itself. O|2 is a source of inspiration.

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Junior Business Analyst – CMIS Nederland – Den Haag As a Junior Business Analyst you will work in a dynamic organization, evolving rapidly with new activities in Commercial Real Estate. The Junior Business Analyst reports to the Manager FP&A. You will have an important position in providing Management with financial data, analysis and commentary required for understanding actual results and the facilitation of decision making. You will face the challenge of developing yourself, of extending and of further improving and professionalizing various processes within the company. The ideal candidate has a Bachelor or Master Degree in Finance and 2 to 6 years of relevant work experience. If you are interested, please contact Wijnand Berendes on 020-3337888 or

Financial Analyst Capital Markets - Prologis – Schiphol You will work in a leading company focusing on industrial real estate on global and regional markets across the Americas, Europe and Asia. The Financial Analyst will be an important sparring partner for several stakeholders and will be involved in all aspects of European Treasury and Capital Markets. You will play a key role in making 360 degree analysis of company and fund balance sheet activities and deal structuring, analyzing, negotiating of finance and security documents.The ideal candidate has a Master Degree or MBA in Real Estate and a minimum of 3 years of relevant work experience. If you are interested, please contact Petra de Vlieger on 020-3337888 or


Finance Manager – D&B The Facility Group - Amsterdam As Finance Manager, you will work in a company with ambitious and passionate colleagues. You will be responsible for the administration and will manage a growing team of four employees. An important part of this role will be optimizing processes and drawing up management reports. This position requires a pro-active personality, motivating management skills as well as a hands on attitude. De Finance Manager is a sparring partner for the CFO and the Business Controller. The ideal candidate has a Bachelor Degree and a minimum of 8 years of work experience. If you are interested, please contact Tom Bochove on 020-3337888 or

Fixed Asset Process Manager - Liberty Global – Schiphol Rijk Liberty Global is a stock listed, global leading cable company. The Fixed Asset Process Manager will report directly to the Senior Manager Account Transactions. You will supervise the Fixed asset administrator and will be a sparring partner for the GL team and Financial Control. The Fixed Asset Process Manager has a key position concerning fixed asset transactions regarding to Sox process, sub ledgers, reporting and analysis. The ideal candidate has an Accounting Degree and 3 to 7 years of work experience, and strong IT knowledge (preferable Oracle 11i). If you are interested, please contact Gideon Leendertse on 020-3337888 or

Controller Consolidation – Endemol - Amsterdam As Controller Consolidation at Endemol you will work for a leading and ambitious organization in the entertainment industry. You will work in a team of four Controllers and report to the Manager Consolidation & Reporting. You will be responsible for drawing up the annual account of the company, consolidating and drawing up management reports. Endemol is looking for a Controller who possesses great analytical skills, is flexible and wants to make an active contribution to the organisation. The ideal candidate has a Masters Degree en at least 3 years of relevant work experience If you are interested, please contact Tom Bochove on 020-3337888 or

Photography: Veronika Bačová


Shaping the future together Zuidas continues to evolve! Thanks to the ZuidasDok project, the A10 motorway will be widened and partially re-routed underground as it passes through the heart of the Zuidas district. This means it will be possible to expand Amsterdam Zuid railway station, offering more space to the growing number of passengers. Both the public transport facilities and the station area will be thoroughly redesigned. The broad outline of the ZuidasDok plans will be sketched out in a Master Plan – but not without incorporating the opinions of the people who actually live, work and travel through the district. This is the reasoning behind last year’s online survey (publicized in the previous issue of Hello Zuidas and other media), in which approximately 700 people took part.

Noteworthy results The large number of participants meant that the results could be divided into three categories:

Involving all stakeholders

residents, travellers/passers-by and people who

‘The most important reason for carrying out the

work in Zuidas. ‘One of the most notable conclu-

survey is to involve the people who actually make

sions was that all three groups felt the appearance

use of Zuidas,’ says Master Plan project leader

and atmosphere of the station are just as impor-

Pieter Klomp. ‘One of the most common com-

tant as its functionality, even if we do have to

plaints is that residents and users only get to have

realize it on a tight budget,’ says Klomp.

their say once plans have been finalized. We want to prevent this by asking everyone in Zuidas for their ideas.’ A large number of people took part in the online survey, which was followed by a meeting attended by about 40 people. ‘During this round-table session with residents, companies and interest groups, we were able to explore the survey results in greater depth,’ says Klomp. ‘It was an interesting exchange of views between the different participants about both practicalities and ambitious ideas. We

The survey also revealed major differences

will take all of their views into consideration as the

between the three groups when it comes to

project develops.’

managing the inconvenience caused by future building work. Residents would prefer building work to be carried out quickly, even if this


Pieter Klomp

increases the nuisance to them for a short period.

The next step

But people who pass through the district would

‘At the end of this year, there will be a consultation

prefer building work to be spread out over a

round, organized by the City of Amsterdam’ says

longer period to reduce the intensity of any

Klomp. ‘In the meantime, the various options will

negative effects.

be looked at in more detail. The most challenging aspect of this project is the combination of

‘On paper, the differences were very evident, but

complexity and restricted space on the Zuidas

at the round-table session, they proved to be less

site. It is an intricate puzzle but one we are

marked than we expected,’ says Klomp. ‘What

determined to solve.’

people really want is to be kept informed about the work and any problems it may cause. So we should

You can find more information about the

think about installing information boards and

ZuidasDok plans and the results of the survey

possibly creating vantage points so people can


come and have a good look at the work being carried out.’

A Zuidas round-table session to work out the zoning plan ‘During the planning and execution phase, Hello Zuidas’ focus is on ensuring that Zuidas remains a safe, representative and lively district. We are co-operating with companies and the City of Amsterdam to ensure clear communication about the building work, and to come up with effective temporary solutions so that the district remains an accessible and dynamic place to be. This means minimizing nuisance and maintaining the quality of public space in Zuidas while we are hard at work building for the future.’ Ewout Doorman, project manager at Hello Zuidas.

Text: Merel Hurkmans • Photography: William Maanders


Hello Zuidas welcomes the following new participants:

Company: Trinity Real Estate Company BV, known as TREC

Link to Zuidas: Involved in the development of Zuidas for

Sector: Property

years. A number of Zuidas real estate owners are TREC clients.

Workforce: Three

Why join Hello Zuidas?: We hope membership will allow us to continue to contribute in the future.

Company: Stichting Zuidas Run

Gustav Mahlerplein, in the heart of the district.

Sector: Events

Why join Hello Zuidas?: To reach even more Zuidas folk

Workforce: 10

and to allow them to network through sport while doing

Link to Zuidas: Organiser of the Netherland’s leading business

something together for society.

race – The Zuidas Run. The event starts and finishes on the Company: Nijkerk Holding BV

Link to Zuidas: Headquarters located in the district.

Sector: ICT and property investment

Why join Hello Zuidas?: We were invited to become

Workforce: 180

members. We think it a good initiative and are happy to be part of it.

Company: SINGAZ

about developing alternative and more sustainable transport

Sector: Automotive. SINGAZ designs, produces and sells

solutions for the area.

sustainable electric scooters and bicycles.

Why join Hello Zuidas?: To meet, exchange experiences and

Workforce: Seven

do business with like-minded sustainable companies.

Link to Zuidas: The Zuidas authorities and SINGAZ are in talks Company: Corporate Housing Factory BV

Why join Hello Zuidas?: Vesteda was a founding partner of

Sector: Housing personnel and associates for international

the Amsterdam Bright City initiative, which represented

companies and organisations.

Zuidas interests. Now as an independent entity, we are very

Workforce: Eight

positive about the Hello Zuidas operation and its role in

Link to Zuidas: The Vesteda complex New Amsterdam was the

Zuidas developments.

first housing project in Zuidas. It offers long and short stay options to companies based in the district. Company: Valid Express

Why join Hello Zuidas?: We think it’s important to contribute

Sector: Logistics (courier services)

to society in a sustainable way. Given that we work in Zuidas a

Workforce: 100 (nationwide)

lot, and that sustainability is central to the foundation’s

Link to Zuidas: Many of our customers are located in and

operations, we decided to become members.

around Zuidas. We also focus on delivering confidential documents, many of which originate in the district’s offices.


Memo board Keep an eye out and you might see the editorial team of Hello Zuidas driving around in our new MINI Cooper, ensuring the distribution of the magazine is in order. Don’t hesitate to ask us for a copy!

NEXT HELLO ZUIDAS Final weeks at international exhibition Tutankhamun, his tomb and his treasures Take a look inside the burial chamber: you will feel like an explorer. Close enough to touch the unbelievable beauty in front of your eyes. It is an adventure for all the senses that no visitor will ever forget. Contact us for special business arrangements (020 763 0599). Until 5 May in Amsterdam EXPO, don’t miss it.

SPECIAL Are you looking for the best workers for your company? Or are you perhaps considering a new career move? The next edition of Hello Zuidas magazine will have a special section devoted to recruitment and staffing issues. Would you and your company like to be included? Please contact the editorial team on

Amsterdam EXPO, Gustav Mahlerlaan 24 Information and tickets:

Like & Win Fancy catching up with your colleagues over a delicious lunch at Oliver’s?

All you need to do is ‘Like’ the Hello Zuidas Facebook page ( and you could win lunch for two at Oliver’s. We’ve got two x two lunches to give away. So get behind your computer and sign up before April 20. The winners will be announced at the beginning of May. Oliver’s is located at Claude Debussylaan 78 (1082 MD), next to the entrance to Baker & McKenzie. For more information about the restaurant, check out

E-mail your memo’s to


Participants Hello Zuidas – March 2013 If your company isn’t on this list, please contact 1. ABN Amro 2. Accendium​ 3. Accenture 4. Akzo Nobel​ 5. Alvarez & Marsal Benelux 6. Amsterdam EXPO 7. Amsterdam in Business​ 8. Amsterdam RAI​ 9. APG 10. Arcadis 11. ASEGA Media 12. AVIS Autoverhuur 13. Bagels & Beans 14. Baker & McKenzie 15. Bank of Tokyo-Mitsubishi 16. Beheer Brouwershoff 17. Beheermaatschappij WTC Amsterdam​ 18. Bereikbaarheidsmakelaar Verkeer advies 19. BLUSH Beauty & Skin Clinic 20. Boekel De Nerée 21. Bolenius​ 22. Breevast 23. CBRE B.V.​ 24. citizenM 25. Cofely 26. College-Club 27. Corporate Housing Factory 28. Crowne Plaza Amsterdam South​ 29. De Brauw Blackstone Westbroek 30. Dienst Zuidas Amsterdam 31. DTZ Zadelhoff, Agency Amsterdam 32. Duisenberg School of Finance 33. Eefje Voogd Makelaardij 34. Eetwinkel Zwaan 35. Ernst & Young Accountants LLP 36. Expatcenter Amsterdam 37. Fortron B.V. 38. G&S Vastgoed 39. Galerie Modern​ 40. Gerrit Rietveld Academie 41. Greenberg Nielsen​​ 42. Green Business Club Zuidas 43. Gustavino B.V.​ 44. HAB International Accountants & Consultants 45. HB Hairstylers 46. Hello Sushi 47. Hestia Kinderopvang 48. Het Amsterdamse Bos​ 49. Holiday Inn Amsterdam 50. Holland Financial Centre 51. Holland Interplan B.V.​ 52. Houthoff Buruma​ 53. ILFC Aviation Services (Europe)​ 54. IMC Financial Markets Amsterdam 55. ING Rayon Amsterdam Zuid West 56. JCDecaux Nederland B.V. 57. Kardan​ 58. Kempen & Co​ 59. Koetjes en Kalfjes 60. Linklaters 61. Loyens & Loeff 62. Maarsen Groep Beheer B.V. 63. Markit


64. MBO College Zuid 65. Mech Make & Take 66. Miles Building​ 67. Mood for Real Estate 68. MultiCopy Nederland B.V. 69. My Best Team Ever​ 70. NDI ICT Solutions​ 71. NEWNRG 72. Nick & Delano 73. Nijkerk Holding 74. NL Real Estate 75. Novotel Amsterdam City 76. NS Station Zuid​ 77. Oliver’s 78. Ontspits 79. Openbare Bibliotheek Amsterdam 80. ORAM 81. Pathé 82. Phisage Beauty & Wellness 83 Property NL B.V. 84. Puramis Consultancy 85. Qbic Hotels 86. Q-Park Nederland 87. Rabobank Amsterdam Markt Zuid 88. Regus 89. RGA International Reinsurance Company 90. RSM Amsterdam Office 91. Russell Reynolds Associates 92. SANTOS LUXURY 93. Schiphol Real Estate 94. Season Flowers 95. Securitas 96. Singaz 97. SLFMD Tailoring 98. Spaces 99. Stadsdeel Zuid 100. Stibbe 101. Sushi Time 102. Symphony’s 103. Tandartsenpraktijk Van De Veer 104. TAXI-E 105. The Bank of New York Mellon 106. The Royal Bank of Scotland 107. TPEX 108. The Change Agent 109. The Office Operators 110. Transcore Management 111. TREC 112. Triple Ace 113. Valid Express 114. Vimpelcom 115. Voxius 116. Vrije Universiteit Amsterdam 117. VU Connected 118. VU Medisch Centrum 119. Wagamama 120. World Trade Center Amsterdam 121. WTC Amsterdam Business Club 122. WTCafé De Blauwe Engel 123. Your Assistant 124. Zingeving Zuidas 125. Zuidas Run 126. 127. Zuidschans

Colophon Foundation Hello Zuidas Strawinskylaan 61 - 1077 XW - Amsterdam, NL + 31 (0)20 333 7441 - Our goal: With an excellent business climate, world-renowned educational institutions within reach, and leading companies in many sectors from many countries, the Zuidas has huge potential. The foundation Hello Zuidas contributes to the Zuidas by realizing a well functioning area. The goal is to promote a district that has international appeal, and high quality working and living conditions. Magazine Hello Zuidas is issued by ASEGA Media: Parnassusweg 819, 9th floor - 1082 LZ - Amsterdam (UN Studio-gebouw, Zuidas) Goirkestraat 90 – 5046 GN – Tilburg, NL P.O. Box: 9202 - 5000 HE – Tilburg, NL +31 (0) 20 820 3976 - + 31 (0) 13 545 3298 - Editor-in-chief: Romy Lange Management/Sr. Sales: Bob Oostelbos Sales executives: Romy Lange, Karin Starreveld, Nicole Pak Art Director & Graphic Designer: Jilles Mermans Translation: Zuidas Text and Translations Final Editor: Ellen Josée Westrik Editors/contributors: Eline Hoogendijk, Ewout Doorman, Romy Lange, Kirsten van den Hul, Taco Nijssen, Patrick Brinkhof, Wilrik Kok, Merel Hurkmans, Nicolette Brinkers, Joanneke Lootsma, Charita Plet, Vera van den Broek, Karin Starreveld Photography: William Maanders, Wouter van Ierssel, Renske Siersema, Camiel Donders, Doriann Kransberg, Bas Uterwijk, Veronika Bacova Interns: Elaine Morre, Renske Siersema Editorial advisory board: Sasja Albersen, Jeannette Driessen, Olivier Otten Thanks to: PropertyNL, Jeanette Driessen, Holland Finance Centre, Talien Willems, The Office Operators, Dienst Zuidas, VU Connected, Accenture, Stichting Zuidas Run, Jochem Vollaard, Kimman BV, Sabine Schmitz du Moulin, Galerie Modern, Verkeer advies, Deterink Advocaten & Notarissen, Rotterdam School of Management, Vrije Universiteit Amsterdam, Greenberg Nielsen, Dienst Zuidas and Oliver’s. Printed by: Drukkerij Gianotten Do you have a message for the editorial team or would you like to place an ad? Send us an e-mail at Print run each edition: 20.000 copies Circulation: It’s a free magazine for Zuidas. Each edition comprises 20.000 printed copies. It will be distributed by promo teams, loose circulation, HRM departments of companies op Zuidas to guarantee reaching the (sub) target groups of Zuidas, Amsterdam and Schiphol. Frequency: Six times a year, (bi-monthly)* (*four times in 2013 )

Copyright: © 2013 ASEGA Media. All rights reserved. Nothing appearing in this magazine (information, pictures, images) may be copied or reproduced, in any manner whatsoever, unless explicit permission has been given in writing.

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Hello Zuidas #6  

Editie 6 Hello Zuidas

Hello Zuidas #6  

Editie 6 Hello Zuidas