MAGAZINE #19. MAY/JUNE 2015 WWW.HELLOZUIDAS.COM
Manon van Beek, Accenture
‘Innovative ideas and collaboration grow from connecting with other people!’
Working together to keep Zuidas accessible
GOT A MINUTE? Zuidas welcomes student residents! RUBEN VAN ZWIETEN Are we truly that cosmopolitan? ZUIDASDOK Helping everyone find their way around
WHERE OTHERS SAW AN OUTDATED 80’S BUILDING
WE SAW THE EXCELLENT OPPORTUNITY WE ARE COLLIERS INTERNATIONAL REDEVELOPING SIJTHOFF SHOPS & OFFICES ADDING VALUE FOR THE OWNER AND THE HAGUE Nominated for the NRP Gulden Feniks 2015
Romy Lange Editor-in-chief Hello Zuidas firstname.lastname@example.org
Opinionated on Zuidas There are certain topics and people who come
Why not relax on the outdoor terrace at Symphony’s
up on the news fairly regularly on which
one sunny afternoon, or enjoy drinks with the
everyone has a definite opinion. Zuidas is one
Thursday-afternoon crowd at Dicky’s. Talk to
such topic. Either you think Zuidas is fabulous,
a local and ask them how they like living here.
or you see it as a ‘one-dimensional’, ‘monocultural world’. Obviously, we’re all entitled to our own
This month’s cover features Manon van Beek,
opinions. But I do wonder if the people who
country managing director at Accenture.
proclaim their judgement of Zuidas have actually
In the midst of March’s major power disruption
been here more than three times. Because while
in Noord-Holland, she kindly met with me
it may not be love at first sight in some cases,
to discuss some highly relevant themes.
perhaps they just need a bit more time to
Manon is enthusiastic about what she believes in
and looks at how things fit into the bigger picture. Also in this issue, you’ll find our special feature
This month, Hello Zuidas is celebrating its third
on mobility. How do your employees commute
year in print. I’m immensely proud of what we’ve
to work? Are there things you could change?
achieved. The past years have witnessed huge
We hope these stories will inspire you.
transformations here at Zuidas, and the end is
P.S. The next issue of
not yet in sight. My advice is: don’t fear what
As spring blooms all over Zuidas, I hope you’ll
Hello Zuidas is scheduled
you don’t know - just get to know it.
enjoy reading this latest issue!
for the 29 th of June
How do you feel about the squares in Zuidas? In my view, they’re doing precisely what they are meant to do: offering a pleasant spot to chat, benches and terraces to sit on, as well as a wide mix of restaurants and cafés. In August, Mahlerplein will be overhauled to make way for a new underground bike shed. We’ll also be getting a new and more enclosed public square. Now that the tulips have gone, ArtZuid is soon to colour Zuidas with fabulous artworks, while sports enthusiasts can get set for the Zuidas Run on 21 June. If you feel like playing petanque, go the Gershwinplein. And if you love good music, food and drink, join us at Zuidas Culinair Zomerfeest on Zuidplein on 26 June. So that’s your summer ‘squared’ away! Olivier Otten, Managing Director of Hello Zuidas
Join our team at Hello Zuidas
offices and services and amenities. Preparations for
PROGRAMME MANAGER FOR PUBLIC SPACE (16 HOURS/WEEK)
the Zuidasdok engineering project are also in full
A top-class location like Zuidas deserves top-quality
swing. All this means there’s a lot of work to be
public spaces. The Hello Zuidas Safety Platform and
done on the infrastructural front. Hello Zuidas
Management Consultation Committee bring together
is the area management organization for Zuidas.
public and private parties to promote shared interests
We connect public and private parties. Our mission
and safeguard quality throughout the Zuidas district.
centres on promoting local events and activities
Are you interested in projects involving public space,
and ensuring good access, high-quality public
safety and sustainability? Have you recently completed
spaces and sustainable development.
your professional/academic Bachelor’s degree and do
Zuidas is developing in a fast pace, with new homes,
you possess outstanding social skills and writing ability? If your answer is yes, then we would love to hear from you.
MOBILITY PROJECT LEADER (36 HOURS/WEEK) Accessibility is crucial to Zuidas’ development as a
Interested in one of our job vacancies? Please see our
residential and working environment. We are currently
website for details and email your covering letter and
seeking a Mobility Project Leader for the ‘Optimizing
CV ASAP to email@example.com, for the
Use’ programme run jointly by Hello Zuidas, the Zuidas
attention of Olivier Otten.
Green Business Club and the Zuidas Accessibility Task Force. If you have a background in mobility management at professional/academic Bachelor’s level plus at least five years’ work experience, and if you enjoy being the linking pin within an organization, then we’d like to meet you.
Photography Ingrid Arnou
Index 06. Trending Topics 07. Under Construction 08. Manon van Beek - Accenture ‘Innovative ideas and collaboration grow from connecting with other people, starting here in Zuidas!’ 12. Property 15. Column - Ruben van Zwieten Are we truly that cosmopolitan? 17. Zuidasdok Keeping Zuidas on the move in future 18. Hello Zuidas | Public Space Got a minute? 21. ARTZUID in Zuidas 22. Finance 24. A week in the life of De Nieuwe Poort 27. MA in Psychology: Emphasis in Counseling Psychology
28. Hello Zuidas | Agenda 32. Hello Zuidas | Sustainability Our ambition: to make Zuidas the most sustainable location in the world 34. Storytelling moves business 36. Hello You 38. Hello Zuidas | Sustainability Zuidas: leading sustainable location nationwide 40. Special: Mobility 42. Alexandra van Huffelen Amsterdam Public Transport Company (GVB) 44. Audi shared fleet - comfortable and sustainable rides 47. ‘A world in transition’ 48. The high-speed E-bike is hot 50. Hello Zuidas | New Members 51. An unexpected angle! 53. Memo board
With an excellent business climate, world-renowned educational institutions within reach, and leading companies in many sectors from many countries, the Zuidas has huge potential. The foundation Hello Zuidas contributes to the Zuidas by realizing a well functioning area. The goal is to promote a district that has international appeal, and high quality working and living conditions.
Trending topics Dorine vd Schalk @dorinevdschalk Vanmiddag genoten van de Amsterdamse grachten tijdens een netwerk boottocht georganiseerd door @hellozuidas | GBCZuidas @GBCZuidas Eerste exemplaar Duurzaamheidsverslag zuidas 2014 overhandigd aan A Choho! #Zuidasduurzaam | Daniel van der Ree @danielvanderree Een Delftse professor die op de voorpagina van het @parool beweert dat je ‘op de Zuidas toch niet kan wonen’. Man man man. | Peter van Rheenen @PetervanRheenen Opentorendag @zuidas was leuk. Dank aan @arcadisnl, @Deloitte en @VUamsterdam | CUBE architecten @CUBEarchitecten Mooie kaart van de Zuidas met een prominente plek voor een groene Sportas. @SportasAMS @hellozuidas | Duurzaam Vandaag @DuurzaamToday CEO’s tekenen AmbitieverklaringDuurzaamheid Zuidas | NRC Q @nrcqnl Advocaten? Bankiers? Nee Duitsers zijn de baas op de Amsterdamse Zuidas Stefan Slijkerman @SLIJKERMANS Vrijmibo op de Zuidas @TheTailormates 1 jarig bestaan. | Parkeer24 @PARKEER24 Aan de A10 en Zuidas #Amsterdam wordt een nieuwe multifunctioneel #parkeergebouw gerealiseerd. | Sebastiaan Capel @sebastiaancapel Bewoonster “ik heb heel bewust gekozen voor zuidas, zo goed bereikbaar en de energie hier pept je helemaal op, je zit middenin de wereld | Zuidas Amsterdam @ZuidasAmsterdam De studentenwoningen @RavelResidence zijn klaar! Zuidas krijgt er momenteel elke dag 60 bewoners bij #woneninzuidas | Aniek Zweers @AniekZweers Onderweg @DeNieuwePoort in #zuidas voor de #meesterpreek van mijn tante @NagelTanja. Op naar een zonnige & bijzondere lunchbreak. | Redactie PropertyNL @PropertyNL Kwart van de ruimte die RBS gaat achterlaten in UNStudio #Zuidas is al in juni opzegbaar | Zuidas Run @zuidasrun NIEUW: 5 x 2 EM Team estafetteloop. Een korte afstand dwars door de Zuidas. Schrijf je in op: http://www.zuidasrun.nl/inschrijven | Raja Felgata @RajaFelgata Onze #kleurrijke100 borrel was weer te gek! #zuidas #Friends | De Nieuwe Poort @DeNieuwePoort @jorisluyendijk WAS HERE | Jasmijn @jasmijn_t Frietjes op de zuidas lalalalala | Lennart Salemink @lennartsalemink Aan de Zuidas wordt weer volop gebouwd, en niet alleen aan kantoren gelukkig. | Olga Mulder @olga_mulder Wijnproeverij op de Zuidas... Geslaagde opdracht, met 6 mooie wijnen en bijpassende hapjes. Santé! | MarcS_NBA @MarcS_NBA Hehe, eindelijk op kantoor. Dikke file bij de RAI, richting het universum van de #zuidas | Spacemakers.nl @Spacemakersnl Gebouwen op de Amsterdamse Zuidas zijn 20 procent energiezuiniger dan elders | Saskia Rill @SaskiaRill Cosmo opent binnenkort op Zuidas! | rajae @rajae On my way to a breakfast meeting with a group of amazing creative minds/do’ers at de Zuidas #PowerOfArtHouse | Start People @startpeople Vandaag geven wij 100 VMBO leerlingen sollicitatietraining op de Zuidas Amsterdam samen met #JINC | Ton Bruijnis @tonbruijnis Zoekt er nog iemand een #lift van #Amsterdam Zuid / #zuidas naar #Utrecht? Ik ga binnen 15 min rijden.
YOU CAN FIND HELLO ZUIDAS ON THESE ONLINE PLATFORMS www.facebook.com/hellozuidas @HelloZuidas @hellozuidas For employees of companies that are member of Hello Zuidas, it is possible to join our LinkedIn group or link to Hello Zuidas as a contact. Hello Zuidas has an iPad app that allows you to flip through the magazine. www.hellozuidas.com FREEWIFI Hello Zuidas on Mahlerplein & Zuidplein
UNDER CONSTRUCTION TREES TAKE FINAL TRIP In the 1960s four plane trees were planted in Amsterdam Zuid. The trees, that were repeatedly relocated over the years, graced Gustav Mahlerplein from 2009. Now they have been replanted on their final location on Van Nijenrodeweg. Their removal was necessary to make way for the construction of a bicycle parking facility underneath Gustav Mahlerplein and the redesign of the square, set to commence this summer. According to project operator Werner Ketelaar, the replanting was a tricky business: ‘The trees are very heavy. To remove them, we had to rip up part of the pavement. Then we had to crop the crowns so they could pass under tram lines, traffic lights and viaducts during transport.’
TEMPORARY COURTHOUSE Next quarter will see the start of construction of a temporary new courthouse by the DPCP consortium, led by Du Prie bouw & ontwikkeling and cepezedprojects, at the Parnascomplex. Erik Tuijp, Accommodations programme manager
CONSTRUCTION OF DE FRED
for the Amsterdam District Court: ‘The existing court
Frederik Roeskestraat is diversifying day by day. Already it was
building dates from 1976 and has become obsolete.
home to Loyens & Loeff, the Handel Amsterdam pavilions, the
Moreover, it has insufficient courtrooms and the layout is
Buitenveldert cemetery and schools such as the Gerrit Rietveld
not up to modern energy and efficiency standards either’.
Academie and Geert Groote College, and now a beautiful new
From 2016 this temporary building plus the existing
apartment building will also be coming to this street. Project
Towers E and F will accommodate Amsterdam’s district
implementation manager Hanno de Groot: ‘Construction of
court for around five years. After that, the court will be
De Fred will start in May. This is a new apartment complex
able to move into its new headquarters.
being developed by Provast and it will consist of 177 rental and owner-occupied apartments, along with an indoor car park and an underground bike shed. De Fred will be situated between
To learn more about the Zuidas district, visit our website:
The British School and the Geert Groote College.’ The new
www.zuidas.nl. Want to stay up-to-date? Sign up to receive
apartment complex is set to transform Frederik Roeskestraat
the Zuidas Newsletter, on www.zuidas.nl. If you have any tips
into a lively street with a mix of housing, office space, schools,
for the editorial team, email them to: firstname.lastname@example.org
services and amenities.
Manon van Beek, country managing director Accenture
‘Innovative ideas and collaboration grow from connecting with other people, starting here in Zuidas!’ Innovation, sustainability, corporate social responsibility and corporate vitality are core themes at Accenture, a multinational organizational consulting firm. It is now almost two years since Manon van Beek took on the role of the company’s country managing director for the Netherlands. Having worked at Accenture for nearly twenty years, she was ready to test her mettle as head of the organization. Van Beek is a fervent supporter of the firm’s themes and has plenty to say about them. For instance, she explains why Accenture initiated the annual Zuidas Run in June and has chosen to be its main sponsor. On a Friday afternoon during a massive power cut in the province of Noord-Holland, we met up with Manon to talk about her work and her outlook on Accenture. Lots of people are probably aware that Accenture
18 months ago can still spark new initiatives. Also, when I
Nederland is headquartered in Zuidas, but may
started out as country managing director, I organized a breakfast
not know what Accenture does. Could you describe
for CEOs in Zuidas. This has laid the foundation for initiatives concer-
what kind of company you are?
ning sustainability that we’re now implementing together. For me,
Accenture is a management consulting, technology services and
this is a hugely important theme. Our dialogue about how to tackle
outsourcing company. We help businesses and government
issues surrounding innovation and sustainability has recently resulted
bodies to improve their performance. We offer three types of
in a joint Zuidas ambition statement, which we have all signed.
services. First of all, we give advice to companies, for instance based on trends and developments in other countries and sectors,
Accenture is a pioneer in innovation. Is that because
to help them recalibrate their business strategy. Second, Accenture
you’re a firm that operates worldwide?
helps effect transformations based on strategies, processes and
It certainly helps. Last year I picked up a great quote – from a child
technologies. In this case, we can either complete the implemen-
– that really intrigued me: “everything is possible and everything is
tation work ourselves, or the company can choose to implement
already there, it’s just that some things haven’t occurred yet. I firmly
a particular competence or process itself – though naturally
believe that many innovations already exist in other countries,
we’ll still provide support with training, to ensure a successful
continents or sectors. Sometimes, you have to connect to different
transfer. Our third service is Business Process Outsourcing.
parts of the world or connect companies from different industries to
Here we agree to manage the competence, part of the process
achieve new insights. We can make huge strides in innovation here
or the entire process on behalf of our clients. In general,
in the Netherlands by paying attention to other countries. We may
because we carry out and manage numerous implementation
even learn from other sectors. One can learn a lot from observation.
projects and business processes for our clients, we have a solid
Small start-ups, for example, can be extremely innovative while
foundation of knowledge and experience on which to base our
many Zuidas companies have the power to accelerate the execution
advice, so that closes the loop.
of these new ideas. Accenture is active in many sectors internationally, and I think that one of our key roles is to create connections,
You have been the country managing director at
and accelerate advances through such connections. Since we are
Accenture for almost two years. Are there extensive
already up to speed with these developments, it makes sense that
ties with other organizations in Zuidas?
we should also be leading them. But in order to achieve these goals,
I believe that every collaborative endeavour or innovative idea
we also need other companies on our side: you simply cannot tackle
grows from genuinely connecting with other people. I grew up
major issues and transformations on your own. Collaboration is a
in the Brabant region, where it’s considered polite to introduce
yourself to all of the neighbours. That’s also something I’ve taught my children. In keeping with this, when I was appointed country
By being the main sponsor of the Zuidas Run,
managing director, I introduced myself to other directors in Zuidas.
Accenture is demonstrating its commitment to employee
That generated many positive reactions, which – in turn –
vitality. Is that the only reason for backing this event?
resulted in some amazing conversations. Almost two years
In 2007 we relocated from Apollolaan to Zuidas. We set up the
down the road, I’ve found that connections with people I met
Zuidas Run as a friendly way to connect with fellow organizations
Text Romy Lange | Photography Jalisa Oudenaarde | Make-up artist Christel Mijers
Manon van Beek
here. Basically, we saw it as a fun, active way to get acquainted
without saying that our roof is home to a great many solar panels!
and get involved in the local community. We never anticipated
But all that is just the beginning.
that it would become such a big success. This event has enabled us to make positive connections with other companies
Where will Zuidas and Accenture be at five years
locally and to make our own contribution to the Zuidas
community. The Zuidas Run is also about corporate vitality
It would be great if you could walk out of the Zuid railway station
and connecting with each other, and that’s one of the three
and be greeted by a Sunflower Solar System in the mornings.
major themes under which we want to engage with the
That’s a solar panel in the shape of a sunflower. Beneath the
community. The second theme centres on our Skills to
flower would be a statement saying: ‘Together, companies in
Succeed programme, in which we help people to develop
Zuidas supply 120% sustainable energy’, because by then we will
the skills they need to enter the job market or start their
be producing more sustainable energy than we actually need.
own business. That way we address subjects such as youth
Apart from that, I’d like to see State Secretary Jetta Klijnsma
unemployment or the Participation Act. Our third key theme
come over for a return visit, so that we can show her how we’re
is sustainability, which spans everything from electric
fulfilling the terms of the Participation Act and that we have
transportation to energy supply.
taken it to the next level by employing even more talented individuals, simply by focusing on their talents – rather than on
What are your goals with regard to sustainability
their handicaps or restrictions. Looking at the area as a whole,
and the Skills to Succeed programme?
I envision Zuidas as an exemplary business centre within an
We’re active in lots of different sectors with clients
ecosystem consisting of other companies and residents.
embarking on major changes. Eventually, I think corporate
I’m eager to join forces with other companies in Zuidas to
social responsibility will simply become an inherent part of
make that happen.
doing business. There are a number of themes that we consider priorities for Accenture, but also for corporate Holland. Themes like fair food, health and well-being or smart
• Manon van Beek is country managing director at
manufacturing. Very often, we make a conscious choice to
partner with NGOs and client platforms. This creates a triangle
• Van Beek combines her role as head of Accenture in the
that gives an idea impact, as well as enriching and reinforcing the
Netherlands with that of Utilities practice leader for Strategy
relationship with clients. As far as sustainability is concerned,
in Europe, Latin America and Africa (since March 2015).
sustainable mobility is one major priority for us. Our employees
• Van Beek joined Accenture in 1996, starting her career
are given a flexible budget that they can use as they see fit.
There is growing interest in electric transport at Accenture.
• She lives in Naarden with her partner and
We are also considering whether we actually have to travel at
in the strategy practice. their two children.
all. Why not work from home, or at a client’s office? And it goes
Want to take part in the Zuidas Run on 12 June? Register now at www.zuidasrun.nl!
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Every edition of Hello Zuidas magazine features the latest Zuidas-related property news. Send your property news to: email@example.com
60,000 M2 IN OFFICES BEING BUILT IN ZUIDAS ZUIDAS - Six office buildings are currently going up in
OVG AND G&S VIE FOR 60,000 M2 IN ZUIDAS OFFICE DEVELOPMENT
Zuidas. Totalling 60,000 m2, the new properties will
ZUIDAS - In June, the Zuidas project office will announce
expand Zuidas office stock by nine percent, according
which developer has been selected to break ground in the
to figures published in the mid-year Zuidas Office
plot opposite ABN AMRO, situated next to the A10
Monitor, which is conducted by Jones Lang Lasalle for
motorway in Zuidas. According to reports, only OVG and
the City of Amsterdam. Following a long hiatus in
G&S are left. The plot, designated as P15 in the municipal
property deliveries, 2014 saw the completion of no
registers, accommodates a total floor area of 60,000 m2.
less than two office towers â€“The Edge (36,000 m2)
Both developers claim they already found a tenant for
and Handel (2,200 m2) â€“ increasing local office space
around by six per cent, to 695,900 m . 2
TWO ABN AMRO PAVILIONS ON MAHLERPLEIN ZUIDAS - Sources report that the ABN AMRO managing
QUARTER OF RBS UNSTUDIO OFFICE SPACE TERMINABLE IN JUNE
board has signed off on two spectacular pavilions designed
ZUIDAS - The reorganization of RBS in the Netherlands,
for the bank by architect Pi de Bruijn and to be built on
leading to the loss of 650 jobs, will also derive the
Gustav Mahlerplein. The square adjoins ABN AMRO’s
UNStudio building in Amsterdam’s Zuidas of its
head office and is already being opened up for the
principle occupant. The British merchant bank moved
construction of an underground bike shed later this year.
into the top half of the 85-metre high tower in 2011,
Building permission for the pavilions has not yet been
which is named for the design agency UNStudio, part
granted. Pi de Bruijn, who was involved in the initial urban
of Ben van Berkel’s architectural firm United Networks.
plan for the Zuidas district and who was also a vocal critic
RBS leases approximately 10,000 m2 between the 12th
of the ABN AMRO office tower, has conceived structures
and 20th storeys, as well as a private entrance. Around
featuring green grassy roofs. The pavilions will house
a quarter of the space is terminable from 1 June of this
public spaces and flexible workstations.
year, according to market sources. This concerns the 12th and 13th levels, adding up to just under 2,500 m2. The remaining office space is under a longer lease, for
NOMA: ZUIDAS BEARS RISK FOR 14,000 M2 OFFICE BLOCK
which RBS itself will have to find a new tenant.
ZUIDAS - Brouwershoff and Maarsen Groep have obtained permission to start construction of Noma House in Zuidas without prelets – a rare concession in this post-crisis economy. With 11 storeys enclosing an interior courtyard and large rooftop terraces on the first and eighth levels, the building will have office floors ranging from 1,250 m2 to just over 1,400 m2. Noma House is being developed on the corner of Mahlerlaan and Parnassusweg, opposite the UNStudio Tower.
Photography Ingrid Arnou
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Are we truly that cosmopolitan? We like to call Zuidas a cosmopolitan hotspot. But how
However, we humans benefit from connecting with such
cosmopolitan are we Dutch folk really? When World Cup fever
others, who have different forms of cultural expression that can
takes us, we’re in no doubt about what flag and colour we belong
inspire one to gain fresh perspectives on people and society.
to. So then where do we stand outside championship football
Be that as it may, there are many Dutch people who claim to
season? I get a strong sense that we Dutch have to work
have no interest in looking beyond their circle of long-time
pretty hard to feel connected to people of other nationalities.
friends. Or else we might say, ‘Hey, you should come over to
Even when those other nationalities have been living in the
my place sometime’. But does it ever really happen? And when
Netherlands for ages. And, please, let’s not brush aside these
in company, are we prepared to switch to speaking English to
human beings with the label of ‘expats’. Let’s ditch the e-word!
make sure no one feels left out of the conversation?
In many countries – this one included – nationalistic parties
International connectedness is a universal value.
are garnering growing support. National interests must come
Human connectedness is not dictated by the colour
first, so they declare. We humans naturally seek out creatures
of our skin, the nationality in our passports, the place
like ourselves. People who understand us, who speak the same
of our birth or a language. Our fellow human beings defy such
language, literally and figuratively speaking. And yet,it is only
categories by their very uniqueness. In Zuidas, international
when we actively seek to interact with the other that we truly
collaboration is daily routine. So let Zuidas be a shining
unlock our full potential as human beings. But the other is
example for the rest of this country. A model of fellowship
other; in a word: different, strange. He – or she – is not like ‘me’.
across all borders and boundaries – starting right here at home!
Ruben van Zwieten (b. 1983) is a minister and the founder of De Nieuwe Poort on Claude Debussylaan – a café-restaurant, workspace, cultural and social enterprise all rolled into one. With a portfolio of fitness-for-the-spirit subscriptions for employers, he coaches Dutch executives in reflecting on their lives, work and involvement with society. Besides being a member of the Dutch banking code monitoring committee and a columnist for the Dutch financial daily Financieele Dagblad, he is also a popular speaker and event chair. Ruben is married and lives in Amsterdam.
Keeping Zuidas on the move in future Remco Bentum & Niels van den Brink
As Zuidas expands and develops, it continues to attract increasing volumes of traffic. By car, train, bike and on foot, these volumes are only set to grow. To improve access to and through Zuidas, the Amsterdam Zuid station and A10 south motorway are about to get a massive overhaul in the Zuidasdok project. Planning how to keep traffic flowing during the works is now a key priority.
Every day, some 70,000 people travel through Amsterdam Zuid,
accessibility consultant for the Zuidasdok project. ‘But things
says Remco Bentum, project leader of the Zuidasdok planning
can always be better. The fewer cars, the less potential for
study. Even more trains will be calling here in future and it
delays – especially during the construction phase. It’s not as
will be the end of the line for the new Noord/Zuid metro line.
if we’re facing ten years of total gridlock, but it’s unavoidable
‘The journey to and from Amsterdam city centre will be easier
that access to Zuidas will see some disruptions.’ The project
and a lot quicker. With the A10 moving underground, we can
organisation is taking all possible steps to minimize such
create a compact, well-organized station designed for efficient
problems, for example by requiring that the contractor disrupt
travel. And that’s crucial, because by 2030 the number of visitors
normal traffic conditions as little as possible. ‘Smart planning
is expected to be three times what it is now.’ In the future station,
and smart building – that’s the strategy.’ For example,
tram and bus stops will be located closer to the metro platforms
says Van den Brink, by creating just enough space for the tunnel
to allow easy transfers, and broader platforms, and a second
works so that all traffic lanes can remain open, albeit narrowed,
underpass – the Britten passageway – will improve station access
on workdays. And by encouraging the use of alternative
and user convenience. ‘To accommodate increasing bike traffic
transportation. ‘For instance, by making use of bike park
to the station, we’re also adding a huge number of bike parking
information systems. It’s all about making
spaces, going from 6,500 to 11,000.’
sure everyone will continue to find their way around Zuidas once this temporary
situation is in place.’
Growing traffic volumes on the A10 south are leading to bottlenecks into Zuidas and greater Amsterdam. Expansion into a six-lane motorway in both directions will create additional
The aim of the Zuidasdok project is to maximize car and
capacity, while separating through traffic from local traffic will
public transport access to Zuidas and the northern Randstad
improve flows and manage traffic more safely. ‘The A10 south
area. Sections of the A10 motorway will be widened and
is a key link in the regional road network’, Remco explains.
moved underground and Amsterdam Zuid station will be
‘These measures will relieve backups caused by factors like
upgraded to serve as a future-proof public transport hub for
traffic slowing for exits during rush hour and will speed flows
train, tram, bus and metro services. Zuidasdok feeds into
on the ring road and other arterial roads.’
the continued development of Zuidas as a prime residential, working and recreational location. For further information,
SMART PLANNING AND BUILDING
In terms of traffic management, Zuidas has a fairly good spread between car, public transport and bike use, says Niels van den Brink,
Text Eric Burgers | Photography Jesse Kraal
Got a minute? Zuidas welcomes student residents!
With the opening of the Ravel Residence in March, Zuidas welcomed another student hall of residence. The new occupants are moved in and exploring the neighbourhood. Hello Zuidas headed out to talk to the first residents of this spectacular complex. How do they like living here and how do they like Zuidas?
NAURES ALSALEM (23), DENTAL HYGIENE STUDENT AT INHOLLAND, AND SJOERD VENEMA (22), ECONOMICS AND BUSINESS STUDENT AT THE UVA Naures: ‘Sjoerd and I live across from each other. We’ve both just moved in. Before this I roomed in Hoofddorp, but this is much more convenient for going to school. There are lots of facilities nearby. Whether I’ll stay in Zuidas after graduating? No idea!’ Sjoerd: ‘This is my first time living in a student residence and I love it. Zuidas is great, and the view from the roof at night is amazing. I can’t wait to discover all that Zuidas has to offer!’
ROMY VERHOEVEN (19), NURSING STUDENT AT THE SLOTERVAART HOSPITAL ‘I feel totally at home here already. The building insulation is very good: you don’t hear your neighbours. I’ve not explored Zuidas yet, but the neighbourhood is perfect. There are shops at the RAI and everything is close by. What I do miss, is outdoor terraces – the scene here is all business. I might stay on in Zuidas after graduating, or else maybe in Westerpark, which also seems like a nice area to live.
Want to join in the discussion? Send an email to: email@example.com
PUBLIC SPACE DJEREMY HOEBEE (23), INTERNATIONAL MANAGEMENT STUDENT AT THE AUAS ‘I’ve only just moved in and it’s great. Before this I spent a year in Indonesia. I love travelling. I’ve met other residents of this hall via a group on Facebook, and now we often meet up or go out together in the evenings. Today was my first time walking around Zuidas, so I have yet to discover the local hotspots.’
ANNA WATERMAN (21), COMMUNICATION SCIENCE STUDENT AT VU ‘Zuidas is super! Before this, I lived at home with my parents in Soest. Around 20 of us have already gone out and now we plan to meet for dinner or whatever in the evenings. Zuidas is really the business heart of Amsterdam and it’s very quiet. I like that. I haven’t been here long enough to miss anything specifically. But I have discovered the sandwiches at Mech!’
ALEXA VOLLMAR (26), STUDENT AT HOTELSCHOOL THE HAGUE ‘There’s such a great atmosphere here! I’m from Switzerland originally and have been living in Amsterdam for a year and a half now. And before that , I lived in Amsterdam West. I’ve not seen much of Zuidas yet. It’s mostly a financial district, and I do miss having lively pubs and cafés nearby. After graduating I definitely want to stay in Amsterdam, but preferably in the city centre.’
MAX VAN DER WIEL (23) CULTURAL, ORGANIZATION AND MANAGEMENT MA STUDENT AT VU ‘I like living here. Before this I lived in Rotterdam. Zuidas is great, but it’s still very much a financial district. There are some similarities with Rotterdam – the skyscrapers for one. If I can find a job in Amsterdam, I would definitely consider staying in Zuidas. It’s quieter and more attractive than the city centre.’
Text Floortje Osnabrug | Photography Wouter van Ierssel
Herengracht 581 - Amsterdam € 6.750.000,- k.k.
Molenweg 25 - Heelweg € 1.950.000,- k.k.
Bentveldsduinweg 3 - Aerdenhout € 4.900.000,- k.k.
Beekhuizenseweg 69 - Velp € 2.500.000,- k.k.
Vijzelweg 1 - Eext € 1.595.000,- k.k.
Bekslaan 36 - Vogelenzang € 1.995.000,- k.k.
Rhienderinklaan 3 - Warnsveld € 1.195.000,- k.k.
Lokkershofweg 1 - Noordwelle € 2.490.000,- k.k.
Veurseweg 125 - Voorschoten € 2.350.000,- k.k.
Gemaalweg 19 - ’s-Hertogenbosch € 3.500.000,- k.k.
Kralingseweg 347 - Rotterdam € 5.250.000,- k.k.
Puerto Seijas, Moraira Teulada, Spain € 4.250.000,- .k.k.
’s-Gravenweg 228 - Nieuwerkerk a/d IJssel € 2.150.000,- k.k.
Noldijk 165 - Barendrecht € 1.399.000,- k.k.
Wilhelminakade - Rotterdam € 191.500,- tot € 3.442.000,- v.o.n.
’s-Gravenweg 331 - Capelle aan den IJssel € 1.395.000,- k.k.
Huizerweg 23 + 25 - Blaricum € 4.750.000,- k.k.
H.W. Iordensweg 27 - Twello Prijs op aanvraag
Keizersgracht 43 - Amsterdam € 2.850.000,- k.k.
Beijsterveld 73 - Amsterdam € 1.495.000,- k.k.
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ARTZUID in Zuidas This year the fourth edition of Amsterdam’s biennial sculpture route will be beautifying the city from 22 May to 22 September. With a programme put together by Rudi Fuchs, art historian and former director of the Stedelijk Museum in Amsterdam, and curator Maarten Bertheux, ARTZUID 2015 will also be contributing three artworks to Zuidas’ Zuidplein, Gustav Mahlerplein and Gershwinplein. Jaume Plensa (b. 1955) is a native of Barcelona.
Frank Stella (b. 1936) made his name in the 1960s
Like many artists from Catalonia, his visual work
with his basic explorations of the visual possibilities
is closely tied to poetry. Many of his figures are
of paintings. By extending the linear patterns of a
composed of words and letters, moulding the
painted surface into its edges, he would transform
figure from a voice. Heart of Trees is a group of
the traditional rectangular frame into a ‘shaped
eight figures, seated in relaxed poses with their
canvas’. The American artist’s Inflated Star and
arms clasped around trees. Each figure is clad in
Wooden Star is a recent work and represents a
letters. Amidst their architectonic surroundings,
further stage in his development. In it, Stella plays
the sculptures seem to wish to keep watch
with space by juxtaposing the outlines of an open
star shape with the rounded forms of a solid star. The twin shapes seem to both repel and
Mimmo Paladino (b. 1948) studied at the art
attract each other, creating a dynamic tension.
academy of Benevento in his native Italy from 1964
Displayed on Gershwinplein, the sculpture makes
to 1968 and took part in Documenta in Kassel
for a stunning landmark.
in 1982. His work spans sculpture, drawing, painting and various printing techniques. Zenith is
Members only: Zuidas and Hello Zuidas will be opening ARTZUID
a sculpture of a majestic horse with a geometric
on 28 May. Freshfields Bruckhaus Deringer will host a reception from
form, known in mathematics as a dodecahedron.
3:30pm, where guests will be welcomed by the office’s managing
The horse symbolizes vitality, power, endurance
director, Winfred Knibbeler. Followed by a lecture by curator Rudi Fuchs
and triumph. Cast in bronze, the sculpture is
and guided tour departing from Minervalaan. Afterwards, join us to
evocative of an illustration. This horse, with its
toast the opening with drinks on Gershwinplein from 5:30pm.
noble bearing, will stand guard over Gustav
Email us at: Servicepoint@HelloZuidas.com.
Mahlerplein in Zuidas.
Text Romy Lange
Finance Source: Het Financieele Dagblad
Every edition of Hello Zuidas magazine features financial news related to the Zuidas district, Amsterdam or the Netherlands. Send your financial news to: firstname.lastname@example.org.
LAWYERS DISPLACE ACCOUNTANTS ZUIDAS - Forensic accountants are complaining about
DELOITTE CLOSING THE GAP WITH COMPETITION
lawyers encroaching in their domain. They contend that
ZUIDAS - The Deloitte accountancy firm has won
lawyers lack the requisite expertise and are chiefly
the most recent round in the battle for businesses
concerned with serving their own clients’ interests, and
required to switch accountants, enabling it to close
even go so far as to withhold information. According to
the long-standing gap with the other ‘Big Four’ of
the FD, fraud investigators at large accountancy firms
professional services firms (EY, KPMG, PwC).
intend to raise this issue with the Netherlands Institute
According to Deloitte’s own figures, on the basis of
of Chartered Accountants (NBA). A growing share of
the sum total of companies, the firm’s market share
law firms are also offering audit services. De Brauw,
of AEX and AMX funds has gone up from 30% to
for example, has been carrying out an increasing number
36%, thus overtaking KPMG as market leader.
of due diligence procedures on bribery, embezzlement
As from 1 January 2013, listed companies and financial
and other abuse practices. Most recently it has led
institutions have been obligated to switch accountants
inquiries at SBM Offshore, Ordina, Philips and Imtech.
every eight years as part of Dutch legislation, which is aimed at improving audit precision and quality.
EMPLOYERS AND EMPLOYEES DIVIDED ON JOB GROWTH FINANCING
IMF: GROWTH FALLING FAR SHORT OF PRE-CRISIS LEVELS
ZUIDAS - Upcoming reforms to the tax system need to be
ZUIDAS - According to the International Monetary
keyed to generating more jobs. This was the message of
Fund (IMF), economies are seeing an upswing in the
employer and employee representatives during a hearing at
developed world, but to nowhere near the levels as
the Parliamentary Standing Committee for Finance on the
they were pre-crisis. Likewise, emerging countries
Dutch cabinet’s promised revision of the tax system.
are having to contend with depressed growth.
Parliamentary finance specialists spoke to representatives
These findings are presented in a section of its
of the social partners and tax researchers and practitioners
midterm World Economic Outlook (WEO) published
about the new tax system. Employer organizations called
in April. The report further emphasizes the need
for a reduction in taxes on citizens and businesses and
for governments to take measures, including a
warned that merely shifting the financial burden will not
reinforcement of their potential growth, in order
lead to new jobs. Accordingly, Cees Oudshoorn of the
to avoid running into a budgetary impasse.
Confederation of Netherlands Industry and Employers (VNO-NCW) and the entrepreneurs’ organization MKB-Nederland and Hans Biesheuvel of the ONL entrepreneurs’ organization both opposed raising VAT income as a way to finance a reduction in labour costs.
BOEKEL DE NERÉE NOW BOEKEL ZUIDAS - Law firm Boekel de Nerée has changed its name to Boekel. The name ‘De Nerée’ has already been stripped from the company’s office in Zuidas. In its new guise, Boekel will specialize exclusively in corporate real estate, with a focus on litigation. A new CEO, Marien Glerum, has been appointed from 1 July.
Photography Ingrid Arnou
Chef Marcel Johannes’ kitchen
A week in the life of De Nieuwe Poort A year and a half after opening on Claude Debussylaan, social enterprise De Nieuwe Poort has evolved from start-up to full-fledged enterprise. A centre for interaction and inspiration in the heart of Zuidas, here you’ll find bankers and students, young professionals and seniors all mingling together.
MONDAY MORNING, 8:15AM
TUESDAY MORNING, 11AM
A bleary-eyed consultant gratefully accepts a takeaway
‘De Nieuwe Poort is a social enterprise built around a
coffee. Not just any coffee, mind you, but ‘fair-chain’ coffee.
healthy business model and focused on improving the world’,
At De Nieuwe Poort, everything comes with a story. From the
explains Jeroen de Roever. As managing director, Jeroen
poems written on the pillars to the proverbs on the toilet walls,
succeeded founder Ruben van Zwieten in January, so Ruben
not to mention the reading table that invites you ‘to slow down
can focus more on the philosophy behind the organization.
without your computer’. It’s a bona fide centre for interaction
Having earned his spurs in international business (including at
and inspiration, true to De Nieuwe Poort’s mission. Chef Marcel
ATPI Group), Jeroen’s mission is to guide De Nieuwe Poort to
Johannes’ kitchen likewise has a tale to tell: it doubles as a training
further growth. And not just as a state-of-the-art conference
institute for people with a troubled past, giving them a fresh start
and catering venue, he says, but also ‘as a setting for high-level
under Marcel’s tutelage. Marcel himself arrives around ten.
dialogue about rules-based and principles-based enterprise,
‘I’m working on the new menu. I’m still debating whether to do a
ethics, technology, disruption and other issues at the
sabayon with the sautéed halibut.’ The menu deadline is Friday.
crossroads of community and business’.
Lunchtime Concert Audience Lunch Break Lecture
The reading table that invites you ‘to slow down without your computer’
Ruben van Zwieten & Esther Albers
12:40PM Esther Albers is holding a Lunch Break Lecture. As a member
It was all about stepping outside your comfort zone and self-
of the De Brauw Blackstone Westbroek management team,
renewal. Inspired, the participants continue the discussion
she speaks about the fast-changing world in which lawyers
with each other. With full evening programs held every month,
have to forge a new path, while also fostering soft skills like
the Table of XII offers a personal development pathway from
vulnerability. Fellow legal practitioners, local residents and
homo economicus to homo universalis.
lunch lecture regulars have converged from the surrounding towers to crowd into the top-floor space. ‘Such an honour’,
Esther exclaims as she joins Ruben for a photo.
At the café-restaurant Jazz pianist Loran Witteveen has just arrived to play from noon to 2pm. It’s a treat for the lunchtime
WEDNESDAY AFTERNOON, 12:45PM
crowd as well as a great spot for the prize-winning musician
Today marks the first Lunchtime Concert to be hosted in
to practise his craft.
the café-restaurant. Day-trippers, lawyers from Boekel and strategists from Accenture sit shoulder to shoulder around the
stage as three conservatory students play Bach and Piazzolla.
A group of ABN AMRO employees and a cohort of VU
The music is lovely, the concert a success.
researchers jointly rise from their lunch tables. It’s back to work upstairs. The lunch hour rush has ebbed and in Marcel’s kitchen
all is quiet. ‘I’ve decided’, he exclaims. ‘Halibut with sabayon it is!’
It’s another edition of the ‘Table of XII’, and participants fill all the rooms. Decision-makers, ambitious thirtysomethings and organizations such as De Nederlandse Bank and Accenture
De Nieuwe Poort
reflect on the evening’s plenary debate between former
Claude Debussylaan 2-8,
politician Femke Halsema, VU president Jaap Winter and
1082 MD Amsterdam
Ruben van Zwieten. ‘This is what makes it all worthwhile’,
+31 020 337 6919
says a tired but happy Ruben two hours later. The debate on life
as a permanent learning experience was open and intense.
Text Eduard van Holst Pellekaan | Photography Wouter Jansen, Sofie Simao
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Dr. Sheetal Shah, head of the Department of Behavioral & Social Sciences
MA in Psychology: Emphasis in Counseling Psychology Webster University Leiden, founded in 1983 and the only US-accredited university in the Netherlands, offers various BA and MA programs. The two-year MA in Psychology: emphasis in Counseling Psychology, prepares counseling psychologists for advanced doctoral studies in psychology and trains students to go into professional practice. It also includes an internship.
Webster’s MA in Psychology is fully accredited by the US and
Psychology and counseling have long been associated with
recognized in many countries, drawing students from around the
mental illness and instability. But that attitude is shifting.
world. According to Dr. Sheetal Shah, head of the Department
Dr. Shah: ‘We now live in an era where everyone is looking
of Behavioral & Social Sciences, ‘This in-depth program goes
for recognition and reflection. Asking for help is no longer
beyond the theoretical foundations of counseling and psycho-
seen as something negative, in fact it has become an accepted
therapy and places a strong emphasis on the therapeutic com-
component of everyday life.’
ponent based on the scientist-practitioner model. This unique combination of theory and practice fully prepares students to go
Program starts in August. For more information, please contact
into the counseling profession.’
Webster University or visit www.webster.nl.
MULTICULTURAL PERSPECTIVE Students study various cases and do role plays, where they learn how to respond to different situations with different
people. ‘Learning to apply a multicultural perspective is crucial,
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that students have to try to grasp and assimilate. They have to be able to think outside the box and adapt their own approach.’
Dr. Shah explains.
Text Mandy Tromp | Photography Jalisa Oudenaarde
Agenda Zuidas Amsterdam TILL 5 JUNE 2015 Exhibition: Zuidas Underground @ WTC A modest yet unique exhibition is currently on view beneath Zuidplein, showcasing the underground world of Zuidas. The exhibit was opened on 5 March by Zuidas Amsterdam Development Office director Klaas de Boer and Amstel, Gooi en Vecht water board chairman Gerhard van den Top. Organized by Stichting Amsterdam Ondergronds, this marks the first time subterranean Zuidas has been put in the spotlights. Discover the fascinating unknown, unseen underground! Further info: www.ondergronds.nl.
EVERY MONDAY TO FRIDAY Drinks, lunch and dinner @ Dackterraz Basket Enjoy drinks, lunch or dinner in the summer sun on Amsterdam’s coolest rooftop terrace. Dackterraz is open every weekday and situated on the roof of The Basket on the VU campus. For details, check www.thebasket.nl, or drop by!
SUNDAY, 10 MAY 2015
THURSDAY, 7 MAY 2015 Biscuits @ Crowne Plaza’s Manhattan Terrace Enjoy live music evenings at the Manhattan Terrace of the Crowne Plaza hotel. Every first Thursday of the month from 6pm to 9pm. Free entry.
Mother’s Day Royal High Tea @ Parker’s Let your mother know how much she means to you by treating her to a Royal High Tea at Parker’s on her special day! Enjoy sumptuous delights specially selected by Rosarium, with a choice spread of hot and cold delicacies and luxury teas. Free drink upon arrival. For details, send an email to: firstname.lastname@example.org.
FRIDAY, 8 MAY 2015
TUESDAY, 12 MAY 2015
Free Friday Night Run @ Olympic Stadium Every second Friday of the month, the Phanos canteen at the Olympic Stadium marks the start and finish of the Free Friday Night Run. Open to all, from competitive athletes to recreational joggers, the Free Friday Night Run is a chance to train at your own pace under the supervision of an experienced runner. Groups range from 9, 10, 11, 12 to 13 km per hour. For less experienced runners there’s also a 40-minute group run that stays at under 9 km per hour. For details see: www.fridaynightrun.nl.
Lunch Break Lecture by Jacques Kuyf @ De Nieuwe Poort Could you do with a mental boost during your lunch break? Join us for our Lunch Break Lectures at De Nieuwe Poort. They’re scheduled for three times a month on Tuesdays from 12:40pm until 1pm. Each lecture features a leading figure from public or corporate life giving a philosophical slant on themes such as competition, leadership, solidarity and justice. The next speaker will be Jacques Kuyf, CCO of Stage Entertainment. Further info: www.denieuwepoort.org.
MAY - JUNE 2015 Next magazine will be published @ 29th of June. Send your agenda to email@example.com before May 25th.
WEDNESDAY, 20 MAY 2015 Suits & Stilettos Run @ Gustav Mahlerplein 12:30pm - 1:30pm Anyone who has personally witnessed the electrifying Suits & Stilettos Run will agree: Zuidas is all about competition! Now in its sixth edition, the Suits & Stilettos Run is a race that pits different professions against each other in an all-or-nothing 50-metre sprint. Dress code: high heels and sharp suits.
WEDNESDAY, 27 MAY 2015
MONDAY, 1 JUNE 2015
Speed dating (hetero) @ Fitch & Shui 7:30pm-10pm Being single in Zuidas... can be such a drag. But where better to speed date? Over the course of the evening you’ll be introduced to around 15 other singles, meeting a new person every five minutes. After each speed date you can indicate your interest on the matchmaking form. It’s that simple! Further info: www.aboutlove.nl
Opening of Brasserie Mahler @ The Edge On Monday 1 June,The Edge will celebrate the opening of its brand-new café, Brasserie Mahler. Serving lunch, dinner and drinks, Brasserie Mahler also offers an outdoor terrace where you can relax while savouring drinks and bites after a hard day’s work. It’s also the perfect spot to meet with clients. For details about the opening and to register, send an email to: firstname.lastname@example.org.
SATURDAY, 23 & SUNDAY, 24 MAY 2015 Better Event 2015 @ Amsterdam RAI Better Event 2015 is a unique health event revolving around nutrition, personal care, beauty, sports and fitness. Featuring new products, demos, workshops and lectures, Better Event zooms in on the real significance of a healthy diet and lifestyle. Visit Better Event on Whitsun weekend, 23-24 May, and experience the opening event of the Amtrium, Amsterdam RAI’s latest and most sustainable venue. Further info: www.better-events.nl.
THURSDAY, 28 MAY 2015 Pétanque @ Gershwinplein Ever wanted to play pétanque? Well, now you can! On 28 May, two game terrains will be opening on Gershwinplein. Sebastiaan Capel and a Zuidas resident will do the official honours. The boules are being sponsored by Veuve Cliquot. Come and test your aim! 6pm: Start at Bolenius 6:30pm: Opening of the terrains
THURSDAY, 4 JUNE 2015 Roodhuis swing band @ Crowne Plaza’s Manhattan Terrace Enjoy live music evenings at the Manhattan Terrace of the Crowne Plaza hotel. Every first Thursday of the month from 6pm to 9pm. Free entry.
Agenda Zuidas Amsterdam
THURSDAY, 4 JUNE 2015 Street football tournament @ Gustav Mahlerplein Every year, Zingeving Zuidas organizes a massive street football tournament that teams up lawyers, bankers and consultants from Zuidas with vocational secondary school pupils from across Amsterdam. It’s a great opportunity for companies to reach out to youngsters who tend to fall beyond their radar, and for kids to find out about a world that can seem very remote. Aside from the football matches, various other activities will be organized around the pitch as well as De Nieuwe Poort. For details see: www.denieuwepoort.org.
SUNDAY, 21 JUNE 2015
THURSDAY, 25 JUNE 2015
Zuidas Run @ Zuidas The Zuidas Run is an initiative that grew out of Accenture’s relocation to Zuidas 2007. Joining with 13 partners, Accenture organized the first edition of the Business Run of the Netherlands as a sports-minded social networking event for all companies in and around Zuidas, and more specifically for their employees, clients and networks. With runs measuring 4 and 10 English miles, it’s time to start training! Further info: www.zuidasrun.nl.
RSM Erasmus Business Series @ Boekel Find out how to apply storytelling in your company; learn how to enhance your impact on a personal and professional level. This series is organized by the Department of Executive Education at the Rotterdam School of Management (RSM) of Erasmus University Rotterdam. Further info: www.rsm.nl/ebs.
FRIDAY, 12 JUNE 2015 GET LOST – art route @ Zuidas 4pm - 9pm An outdoor art route that winds its way through Zuidas, free of charge and accessible to all, GET LOST features eight public artworks made by young artists. The works were commissioned by seven organizations based in Zuidas. ‘Get lost’ in Zuidas on your own or book a guided GET LOST – art route tour on our site. Join the festive opening (12 June) of the GET LOST – art route! GET LOST brings highquality contemporary art to the Zuidas financial district, spurring viewers to ‘get lost’ between the commercial needs of the financial district and the freedom that comes with the experience of art. Further info: www.getlost-artroute.com.
WEDNESDAY, 24 JUNE 2015 Lunchtime Concert @ Concertgebouw Amsterdam In the wake of last year’s successful series, the Zuidas Green Business Club will once more be organizing an excursion to the Concertgebouw Amsterdam. The People project group and employees of GBC members will join customers of the Amsterdam Zuid food bank and Amsterdam Zuid seniors for an afternoon of music at Amsterdam’s famous concert hall on Museumplein. Further info: www.greenbusinessclub.nl.
THURSDAY, 25 JUNE 2015 YIP Zuidas drinks @ Hotel de L’Europe Are you 35 or younger and keen to build up your Zuidas network? And is your company looking to connect with other local players too? Become a member of YIP Zuidas! YIP Zuidas regularly organizes get-togethers for members to meet and chat over drinks. Join us on 25 June at Hotel de L’Europe, and bring your colleagues! To register or learn more about YIP Zuidas, send an email to: email@example.com.
Friday, 26 June 2015
Zuidas Culinair Zomerfeest
@ Zuidplein, Amsterdam Participants meeting starts at 3pm Zuidas Culinair Zomerfeest 5pm till midnight Every year we celebrate the start of summer with WTCafe de Blauwe Engel’s Zomerfeest and Zuidas Culinair. This year’s celebration will kick off with a musical performance by Amsterdam Fringe Festival. Followed by DJ Theo, Frans Duits, Quincy, Show me 90s and more! While enjoying the music, also sample the best that Zuidas restaurants and cafés have to offer. Members of Hello Zuidas can request free tokens by emailing firstname.lastname@example.org*. MEMBERS MEETING
LIKE & WIN
Before the music gets underway, please join us for the members’ meeting in the WTC Amsterdam theatre to discuss current developments in and around Zuidas. To register, send an email to: email@example.com. Closure date: Friday, 19 June.
Bagels & Beans, Bolenius Restaurant, Crowne Plaza Amsterdam South, Eetwinkel Zwaan, Kenko Kitchen, Koetjes & Kalfjes, NH Hotels, Unicucine, Novotel Amsterdam City, Qbic Hotels, Restaurant NINE, Sushi Time, Symphony’s, The Oyster Club, Corso Como, Fitch & Shui, Wineboutique and Spirits, Wagamama, WTCafé de Blauwe Engel, De Nieuwe Poort.
Like our Facebook pages and tell us why you should win our Special Treatment package for yourself and four of your friends! facebook.com/hellozuidas facebook.com.zuidasculinair
* First 150 registrants.
Alderman Choho is the city’s portfolio holder for sustain-ability, public space, services and administrative procedures.
Our ambition: to make Zuidas the most sustainable location in the world On 11 March Amsterdam’s city council unanimously adopted the Amsterdam Sustainability Agenda, unveiled by the municipal executive in December 2014. Its foremost aim is to accelerate the pace of the capital’s sustainability efforts, with initiatives revolving around green energy, air quality improvement, a circular urban economy and climate adaptation. City Alderman Abdeluheb Choho sat down with us to talk about the relationship between Amsterdam and Zuidas, and Zuidas’ sustainable energy, air quality and circular economy ambitions. What is the City of Amsterdam doing to promote
Businesses are rolling out all sorts of sustainable
measures, but how can Zuidas effect a genuine leap
‘Amsterdam’s population is growing by 10,000 people a year,
towards area-wide initiatives?
and the number of businesses is growing as well. These are
‘The Zuidas Green Business Club is working hard to facilitate
good signs. One of the issues I’m working on is how this growth
collaboration in the Zuidas district, for example through
will impact energy supplies in the years ahead and what we can
project working groups, in which companies are tackling
do to anticipate these changes. Obviously, end users choose
these themes together. Their efforts have already paid off;
where to buy their energy, but the government still facilitates
resulting in plans for RAI to supply heating to a prospective
the whole process. Anyone wanting to get on board with green
hotel and for Deloitte to install solar panels on the roof of
energy – and that includes companies here in Zuidas – can call
VU University Amsterdam. These are great steps on the
on the government for guidance on aspects such as financing,
way to the area-wide initiatives we’re ultimately striving for.
regulations surrounding green energy, making connections,
By working together we can accomplish more – not just for
exchanging knowledge and also good commissioning practices,
one’s own company or building, but also for the enhancement
which is an area where companies can play a lasting role.’
of the image of Zuidas as a whole. How great would it be
Presentation Sustainability Report 2014
Wabe van Enk of PropertyNL delivered his short sharp commentary on a topical issue
The presentation took place in The Edge
Makers Sustainability Report
if we could boast not only the most sustainable office building worldwide, but if we could actually become the world’s most
During a meeting of leading companies and organizations
in Zuidas held on 12 March 2015, participants expressed their commitment to investing in a more sustainable
What is needed to transform Zuidas into a genuine
Zuidas. Among those in attendance was Alderman Choho:
circular economy as envisioned in Amsterdam’s
‘I think this is a good starting point from which to move
forward, by intensifying collaboration and formulating
‘An area like Zuidas may become a circular economy by
further concrete objectives. Local business alliances like
the Zuidas Green Business Club are also a great model for
And that’s quite easy to achieve in locations with a high
collaborative efforts elsewhere in the city.’
density of businesses. Already, various companies are integrating sustainable developments into their own corporate philosophies. But the problem is that they mostly use the past as a benchmark. If you truly want to think in circular terms, you have to turn that around and look to the future, ask where
The 2014 Sustainability Report, which brings together the
do we want to go and what do we need to get there? The logical
sustainability results achieved by Hello Zuidas, the Green
next step is that companies join up to do this mental projection
Business Club and the City of Amsterdam (Zuidas District),
for the Zuidas district as a whole, forging their own connections
was officially presented on 2 April last year.
between different components such as energy supplies,
Visit http://goo.gl/PDitHQ for the integral report.
waste and car use. That in itself will provide a huge boost for scaling up these efforts.
Text Marjolein van Lingen | Photography Jesse Kraal
Nicolas Constantinesco, faculty of Executive Education at Rotterdam School of Management, Erasmus University (RSM)
Storytelling moves business Storytelling – a way of presenting the social context of business – is a powerful tool to find, create and share compelling stories to engage with stakeholders, attract new customers, and even resolve internal conflicts. Successful managers use it to give a sense of belonging to something social, establishing connections between personal and professional lives, and to give companies depth. Inspiring others through authenticity is not new. Every culture
connectivity but has decreased connectedness. Storytelling
shares stories, but what’s new is the use of storytelling in business
creates meaning. We can use it as a route to effectively convey
as a powerful tool to deliver information, influence others,
and build brands.
CREATING IMPACT ‘Stories humanise business,’ says business consultant Nicolas
Nicolas says a story’s impact depends on how meaningful it
Constantinesco. The storytelling expert says stories simplify
is to the storyteller. During a Stanford University graduation
the world around us. ‘We’re bombarded with data, dry facts,
speech, Apple co-founder Steve Jobs recounted how his
and media,’ he says. ‘Technology has dramatically increased
college calligraphy class triggered his appreciation for design.
He incorporated this in Apple’s user-friendly and straightforward designs. Many graduates empathised with Jobs’ uncertainty about where his ideas would lead. His story nudged them to follow their curiosity, instinct and passion.
BUILDING TRUST-BASED RELATIONSHIPS As a change and leadership coach, Nicolas helps professionals explore their career potential. ‘Successful people have clearly defined goals and recognize their accomplishments. They don’t just present a list of bullet points; they portray their paths as a coherent narrative,’ he says. In consulting, well-chosen stories about former clients can reassure new clients. ‘Personal effectiveness increases dramatically when building trust-based relationships, sharing innovative ideas, and making our points clear during management discussions,’ says Nicolas.
‘Technology has increased connectivity
SAVE THE DATE: THURSDAY 25 JUNE 2015
but has decreased connectedness.
Find out how to apply storytelling in your company,
Storytelling creates meaning.
and professional level.
We can use it to effectively
Storytelling in Business
convey important messages.’
Thursday 25 June, 16:00-18:00,
followed by networking drinks
Boekel De Nerée (in Viñoly Building)
and learn how to enhance your impact on a personal
IMPROVING RESULTS People are often pushed and pressured into a practical mode:
For more information, visit www.rsm.nl/ebs.
bringing in good results, delivering products, or making a sale. ‘Yet, people have a much greater sense of fulfilment when work provides more than just a series of transactional wins,’
RSM AMSTERDAM OFFICE
says Nicolas. A story gives a sense of meaning. ‘The emotional
Viñoly Building, 1st floor
part of the brain is responsible for decision-making, which we
Claude Debussylaan 46
later rationalise with facts and figures,’ he says, adding that
1082 MD Amsterdam, The Netherlands
companies who use stories achieve better results than those
that push statistics. ‘It costs a lot of energy to compute and compare facts. It’s not fun. People are ultimately looking for something to relate to.’ Nicolas believes that with practice, anyone can use storytelling techniques in business. ‘The beauty of stories is that they form a shared heritage, they become tradable currency,’ he says. ‘When you see yourself in my story, my story becomes yours.’
Text Dorine Schreiner | Photography Rotterdam School of Management, Erasmus University
Kathelijne Wilhelmy, Janneke den Ouden & Barbara van Tol
Finn van Leeuwen, mrs. Nieuwenhuis & Robert Dijckmeester
Sigining ‘Beter Benutten’contract
2014 ZUIDAS SUSTAINABILITY REPORT PRESENTATION Tuesday, 2 February @ The Edge • • • • • •
Makers Sustainability Report 2014
Alderman Abdeluheb Choho delivered the keynote speech. Visitors enjoyed a guided tour of the world’s most sustainable office building. Over 150 associates of Hello Zuidas, the Green Business Club and the Zuidas Development Office attended. After the presentation there was plenty of time to network over drinks. Visitors could meet suppliers at the sustainability market. The Edge received a BREEAM new construction certification, marked ‘Outstanding’.
Olivier Otten, Joost Brinkman, Vera Luijendijk & Abdeluheb Choho
Audience @ The Edge
Sebastiaan Capel & Pieter Brommelcamp
Katelijn Wilhelmy, Luc Beyer & Koos de Looff
Left: Dorine van der Schalk
Anne Joustra, Jan-Bert Dijkstra & Ron Hofman
Pieter van Ommen & Tim van de Kimmenade
Left: Vera Luijendijk & right: Joost Brinkman
Like us on Facebook & find more photos in our gallery Party, opening, reception or farewell drink @ Zuidas? Send an email to: firstname.lastname@example.org
Arjanne Verveld, Romy Lange, Karin Starreveld & Harriëtte Loeffen
Koos Weits & Tony Wijntuin
Edward Zevenbergen & Ruth Jansen
Bouke van der Weide, Berend Diekhuis & Michael Berendsen
ASEGA MEDIA & HELLO ZUIDAS NETWORKING CRUISE Tuesday, 7 April @ Amsterdam Canals • • • • • •
100 people boarded the boat at StrandZuid. Captains of the Blue Boat Company navigated the invited guests through Amsterdam’s canals. The guest list included people from various companies. Everyone enjoyed the excursion from Zuidas to the heart of Amsterdam! There was much networking and exchanging of business cards on board. The Blue Boat Company helped make it a great event! Blue Boat Company
Emile Govaerts, Kim Nordmann & Elizah Withaar
Frans van den Bliek & Patty Chen
Eline Hoogendijk & Peter Hoogendijk
Left: Joost Goudsmit & right: Ellen Vunderink
Tjitske Pitstra, Annette van der Schee, Maike Kroese & Renny Kootstra
Right: Niels de Wilde
Ruben Kaatee, Marcel van Loon & Heleen Blackstone
Ronald Koemans, Saskia Riell & Maxwell van Vaughan
Richard Vergouwen, Bart Boersma & IJsbrand Brunger
Photography Jesse Kraal
Robert Hompes & Jeroen van Drongelen
Zuidas: leading sustainable location nationwide On 2 April the 2014 Zuidas Sustainability Report was presented at The Edge, the most sustainable office building in the world. Reporting on sustainability from various angles – mobility, energy, waste and buildings – it also includes the results of a BREEAM-NL In-Use study conducted in 2014. These results reveal that buildings in Zuidas score 20% higher on energy efficiency than the Dutch average. In various spots around Zuidas new buildings are going up.
are in use for offices and 120,000 m2 for other facilities, such as
As of 2009, all new buildings have to at least qualify for
VU University Amsterdam and VU Medical Center. Across the
BREEAM-NL Excellent certification. BREEAM (Building
entire bbn database, which currently comprises around 4 million
Research Establishment Environmental Assessment Method)
m2 in office stock, no other location scores as high as Zuidas.
is the world’s foremost environmental assessment method
Properties in Zuidas are sustainable – achieving an average
and rating system for buildings. Yet Zuidas also has quite a
BREEAM rating of Very Good. And Zuidas scores above average
few older buildings. At present, the total of office, housing and
in almost every category, most notably energy, transportation
facilities floor space in Zuidas tallies in at around 1.7 million
and waste. These high scores are partly attributable to the large
m . In 2014, Hello Zuidas, the Zuidas Green Business Club and
share of new buildings in Zuidas, which rate higher on energy
the Zuidas Development Office commissioned bbn adviseurs
performance. Its central location for public transport services
to conduct a survey on the sustainability of the local building
and many facilities also helps. By comparison, scores for office
stock. Bbn applied the BREEAM-NL method to its 2014 Zuidas
management and use are more or less on a par with the Dutch
Sustainability Study, which surveyed owners, managers and
average. In other words, this is where Zuidas still has ground to
users of buildings in Zuidas.
gain. Initiated to feed into the wider dialogue with partners in
Zuidas about ways to improve sustainability, the Sustainability The survey results present a picture of the quality of the 820,000
Study explores current opportunities and provides practical
m of existing property space in Zuidas, of which 700,000 m2
guidance for all participants.
TOP LOCATIONS SCORE HIGH
The number one business locations in Amsterdam and Rotterdam (Zuidas and Rotterdam Central District) also earn top marks for sustainability, far outranking the Dutch average. In the current performance database, Zuidas beats out every other location.
welfare & health
energy transport water
The Netherlands 4.000.000 m2
land use & ecology
De Groene Werkplek is een initiatief van bbn adviseurs.
Want to learn more about the 2014 Zuidas Sustainability Report and/or the BREEAM assessment report? Pick up a free copy at the Zuidas Business Club in Old School, the Hello Zuidas service point, or the reception desk of the Zuidas Development Office.
Text Bram Kortekaas | Infographic Wilrik Kok
Working together to keep Zuidas accessible Zuidas owes a significant part of its success to
being enlarged, with part of the A10 to be
excellent access, ensured by its proximity to
Schiphol, the RAI and Amsterdam Zuid stations, as well as the A10 motorway. Compared to other
With these large infrastructure projects, relief is
office locations in the Netherlands, a large share
imminent â€“ but not just yet. In fact, the work re-
of people commute here by bike (26%) or public
quired over the next ten years will likely bring more
transport (33%). Car users currently make up
disruptions than respite. Limiting the inconvenience
wherever possible is therefore a major current priority. Businesses can do their share by adjusting
With the area fast expanding, the volume of
their own mobility policies to foster desirable
people travelling in and out of Zuidas is only set
commuting habits amongst staff. For example,
to grow. And that's where the challenge lies.
by offering genuinely flexible working hours and
We want to ensure commuters make maximum
flexible mobility budgets that enable staff to choose
use of existing roads, cycle paths and public
their mode of transport on a day-to-day basis.
transport. More roads are certainly not the answer. Huge investments are already being
The Zuidas Green Business Club, Hello Zuidas
made to improve local access. From 2017 the
and the Zuidas Accessibility Task Force are
North-South metro line will be running a service
working with participants to set up collective
between the north of Amsterdam and the
measures that will guarantee continued local
Amsterdam Zuid station. Rails are being adapted
access. Zuidas' Greenwheels car-sharing
to accommodate more intercity trains at
programme with Audi A1 cars is just one example,
Amsterdam Zuid. And, last but not least,
and further collective projects to maintain area
the A9 and the A10 south motorways are
accessibility are being explored.
Text Renny Kootstra | Photography Erik Bouw
Alexandra van Huffelen, managing director of Amsterdam Public Transport Company (GVB).
‘Zuidas is the city’s most important hub after Central Station’ When it comes to local accessibility, Zuidas has some tough challenges ahead – with Zuidasdok, lots of new buildings, increasing gridlock and a growing number of cars on the road, to name but a few. We discussed these and other issues with Alexandra van Huffelen, managing director of Amsterdam Public Transport Company (GVB). Following a term as alderwoman for Sustainability, City Centre and Public Spaces in Rotterdam and a career at Dutch energy provider Essent, she and her team are now tackling public transport links in Amsterdam. In June 2014 you became the new managing
the metro alone is forecast to contribute almost twice the
director of GVB. How is it going so far?
passenger volume compared to that of regular trains at
Obviously, this job is entirely different from working in city
Zuid station. So it’s crucial that we have enough space
government, but it suits me well. GVB is a great company to
and facilities for all of these passengers in Zuid. There is
work for and public transport is a key element of this city.
a whole raft of practical aspects to consider, such as planning
I’ve noticed that in Amsterdam, interaction with tram and bus
enough stops and rails to accommodate high frequencies
drivers happens on a much more personal level. They greet
of services. Also, passengers need a covered space to wait
you in true Amsterdam fashion and their attitude is more
and tickets have to be sold in a logical spot. Pedestrian routes,
humorous and colourful than in other cities. That really struck
too, have conform to logic, and should be safe and clear.
me. We’ve been operational for over a century now and form
And because the entire construction process is expected
a vital link in urban developments. It’s fascinating to be closely
to take up approximately ten years, our second priority is
involved with everything that’s happening here.
to keep passenger services running as smoothly as possible in the meantime.
Do you approach business customers differently than individual commuters? We actually work with three customer types: tourists, individuals and businesses. The first two groups are larger, but we’re committed to expanding our range of products and services to cater specifically for business travellers.
‘GVB is a great company to work for and public transport is a key element of this city’
Particularly in this part of the city, not only because it has lots of business travellers, but also to maintain accessibility in Zuidas.
Public transport has become increasingly busy
Zuidas is developing at a phenomenal pace. It’s beginning to
during rush hours. Are you looking for ways to
acquire more of a residential dimension, while the office stock is
make travelling outside rush hours more attractive?
still expanding as well. Amsterdam has a wide variety of target
That’s a key target for us. Currently, a nationwide project is
groups and we want to serve them all to the best of our ability.
underway, where we are looking at ways in which we can cooperate with universities to lure students towards a
Work is about to get underway on Zuidasdok.
more efficient use of public transport. We’ve been talking
How will this project affect GVB services?
to parties in Zuidas about launching a similar pilot in this area.
After Central Station, Zuidas is the city’s most important hub.
Basically, the idea is to adjust the timetable of students’
And of course the future North-South metro line, with the
classes so that more of them will be able to travel outside
Amstelveen service ending at Amsterdam Zuid station,
rush hours, thereby reducing the pressure on public
will only add to that. Just to give you an idea, by 2020
transport and achieving a better passenger spread.
Text Romy Lange | Photography Jalisa Oudenaarde
Audi shared fleet comfortable and sustainable rides Based at three locations in Zuidas, the Audi shared fleet offers local companies the comfort and convenience of an Audi A1 when and as needed. The Audi shared fleet is an initiative of the Green Business Club, WTC, Hello Zuidas, Greenwheels and Audi Netherlands, to promote collective car use and reduce CO2 emissions. For users, it’s an economical way to travel to meetings in style. Chris van Hattum, Green Business Club member and director of NDI ICT Solutions, was among the first to use the Audi shared fleet and is keen to share his enthusiasm: ‘The Audi shared fleet concept is great; a fine alternative to using private or lease cars. Mind you, parking in Zuidas can be very expensive. This concept saves on parking costs and encourages people to opt for different, more practical forms of travel.’
2. With a few clicks on his phone, he has booked an Audi A1 online.
1. Chris jumps on his bike and cycles to Zuidas.
3. Chris uses his card or mobile phone to unlock the Audi A1 and drives off to visit his customer.
LEADING BY EXAMPLE
JUST A FEW CLICKS
Chris van Hattum oversees 60 employees, most of whom are
Greenwheels corporate members and NS Business Card
regularly on the road to visit clients. Around 20% of them use the
holders can book an Audi shared fleet car in just a few
Audi shared fleet. ‘I am a great believer of leading by example’,
clicks by using the register-reserve-collect+drive system.
says Van Hattum. ‘That also goes for sustainable development.
Billing is transparent and calculated on a per-ride, actual use
I myself have been using the Audi shared fleet since it was set
basis, as specified on the invoice.
up in 2013. It’s the perfect solution when travelling to places that are hard to reach by public transport. As a concept, it’s clearly
beginning to catch on. I not only recommend the shared fleet to
According to Van Hattum, mobility is a trending topic that
my colleagues, but to clients as well’.
should stay high on the Zuidas agenda. ‘It’s important that initiatives like the Audi shared fleet are widely promoted.
It is very economical and encourages people to opt for more
Apart from saving costs and reducing CO2 emissions, the Audi
practical travel alternatives.’
shared fleet is also easily available. Van Hattum explains, ‘You can book a car on the day itself by using the app.
Audi shared fleet
The cars are always clean and equipped with essentials like
Locations: Zuidplein/Thijs Vermeulenpad (2 cars),
navigation and Bluetooth. All you need is a card or your mobile
Arnold Schönberglaan (3 cars) and Amsterdam Zuid
phone to unlock the car. You only pay when you drive! And the
WTC station (1 car)
advanced design and technology give the Audi A1 a streamlined
www.sharedfleet.nl | +31 (0) 88-2100 100
look and feel’.
Text Mandy Tromp | Photography Jesse Kraal
YOUR MOBILITY PARTNER
Q-Park is not just a parking provider. As a mobility partner we have developed a deep understanding of the social, economic and environmental contribution that effective paid and regulated parking can bring to the urban environment. We see the Zuidas as an area that is developing strongly and rapidly. In order to bring a more lively character in the evenings and weekends as well, we will be joining efforts with a number of partners. Q-Park will be contributing in this mission by offering discount solutions and partnerships in which parking visitors will be guided directly towards gastronomy and hospitality facilities in the surrounding area. The improved Q-Park app doesnâ€™t only lead clients to a car park, but will also route them directly to the doorstep of your business. To find out which partnerships we offer to generate more traffic to your business, visit the special Zuidas Solutions webpage. www.q-park.nl/zuidassolutions
PARKING MADE EASY DOWNLOAD THE FREE Q-PARK APP uit Download from
Piet Zuidgeest & Cor van Vliet
'A world in transition' There’s a lot going on in Zuidas. As business continues within the office towers, work is also picking up steam outside of them. To improve access to Zuidas, the number of tracks between the Schiphol and Amsterdam-Duivendrecht railway stations is being doubled by the end of 2016 as a part of the ProRail program OVSAAL. Those working in Zuidas can’t help noticing – and being affected by – these activities. Hello Zuidas talked about the improvement works with Cor van Vliet, project manager at Combinatie Nieuwe Meer Sporen*, and Piet Zuidgeest, technical manager at Alliantie Amstelspoor*.
Some of the impressive civil works is currently concentrated
According to Zuidgeest, ‘lots of people have been curious to find out
around Amstelveenseweg. ‘There’s not much space here to
exactly what we’re doing here. That’s hardly surprising: they drive
add a viaduct for another set of tracks’, Van Vliet explains,
by every day or are residents here. We’ve already given quite a few
‘and it’s a puzzle to plan everything in such a way as to
guided tours to visitors.Residents often ask us to leave openings in
minimize disruptions of everyday life.’ ‘You also have to factor
the site fences for them to be able to see what we are working on.’
in all the rules’, Zuidgeest adds. ‘Every building spot needs
Van Vliet emphasizes that, ‘by having personal contact and showing
to be accessible to technicians, machines and materials.
respect to the neighborhood, we in turn gain respect from the
We get access permissions base on traffic plans for every
residents for the job we have to do.’ Zuidgeest sums up: ‘It’s a
world in transition, and we’ve all got to make it work together.’
*Combinatie Nieuwe Meer Sporen is a joint venture of
‘Also’, Van Vliet continues, ‘when working on major arteries into
Volker Wessels –companies that work together with
the city centre, you’ve got to take turns.’ ‘If someone is working
ProRail in Alliantie Amsterdamse Waltz in the west part of
on some other building project, we can’t be working there at the
OVSAAL Zuidtak. For the east part ProRail works together
same time. We have a coordination centre which determines
in Alliantie Amstelspoor with a joint venture of BAM
where various parties may do their jobs in Zuidas without
companies. The OVSAAL program of ProRail improves
being hampered by the work of others ‘, Zuidgeest says.
the railway capacity on the Schiphol-Amsterdam-
‘All contractors and clients are consulted concerning their
activities on a weekly basis.’
Text Corinne Brouwer | Photography Jesse Kraal
‘Hop on an E-bike and leave your car at home!’ That’s Odette’s advice.
The high-speed E-bike is hot Commuting to Zuidas by bike: if Odette Oostindiën of QicQ has a say in the matter, this will soon be commonplace. Because even if you’ve got a longer distance to cover, a high-speed electric bike will get you to work in no time.
STROMER ‘Cycling is sexy!’ Odette enthuses. ‘The Stromer, the brand of
‘Thanks to the time you save by not being stuck in gridlock, an
which we’re an official dealer in the Netherlands, is an electric
electric bike ride fits into anyone’s daily schedule’, Odette explains.
bicycle that easily achieves around 42 km/hour– without breaking into a sweat! Compare it to cycling with a good
tailwind. It’s exhilarating. Especially if you opt for a Stromer
‘Hop on an E-bike and leave your car at home!’ That’s Odette’s
with a digital connection, which means you can connect your
advice. Employers may cut considerable costs by encouraging
bike with your smartphone. With the MyStromer app you can,
their staff to grab the bike instead of the car. ‘What’s more’,
amongst others, tune your bike.’ Commuting by E-bike is
Odette says, ‘the Stromer fits in well with the increasing
often faster as well, because you can skip the traffic queues.
concern for sustainability’.
HEALTH BENEFITS ‘Not long ago, I had a customer in the shop who was verging on a burnout’, Odette continues. ‘After a week he was back. He felt reborn, totally relaxed. He’d discovered an outlet for his stress, felt calmer and was able to sleep better too. That’s the effect riding an E-bike can have.’ And electric biking also burns quite a few calories: on my 30 minutes’ ride to work I burn around 200’, she says. ‘Lots of people lose weight when they start using the Stromer to get around.
Cycle on a Stromer for one week free of charge
And everyone feels more fit and relaxed.’
QicQ is looking for ten participants who work in Zuidas and would like to test-ride a Stromer for the duration of
‘Cycling is fun – and super healthy!’
one week, free of charge. If you fancy a chance to ride your own electric bike for an entire week, send an email to: email@example.com. The only condition is that you write a blog about your experiences on the QicQ website during the
LEASE OR BUY
Electric bikes are available for buying or leasing, and the latter comes with various options. For instance, you can lease a bike for yourself, or lease one or more E-bikes with a group of people. Employers can also provide a small fleet of Stromers for their staff,
Visit, email or phone QicQ for a Stromer of your own
along with a reservation system to regulate the use of the bikes.
QicQ Pazzanistraat 41
1014 DB Amsterdam
‘The Stromer contributes to a healthy company’, Odette empha-
sizes. ‘We can even monitor the health effects on your employees.
By focusing on individual progress, you can get a bit of competition
going amongst staff. Cycling is fun – and super healthy!’
Text Corinne Brouwer | Photography Wouter van Ierssel
HELLO ZUIDAS WELCOMES THE FOLLOWING NEW MEMBERS Company: Freshfields Bruckhaus Deringer LLP Sector: Law firm Number of employees: Amsterdam: 166, worldwide: 5,276 Link with Zuidas: We have been a part of Zuidas since 2007, when we moved from Apollolaan into a building here (formerly De Assurantiebeurs). Reason for becoming a Hello Zuidas member: Freshfields is part of the Zuidas community and is keen to contribute to the further development of the local ambiance, accessibility and security. We look forward to collaborating with the other members, many of whom we know well. Company: RoyalCast Studio WTC Amsterdam Sector: Professional webinars & webcasts Number of employees: 40 Link with Zuidas: Webinars and webcasts for Enterprise TV. We set up press conferences, marketing webinars and internal communications for every business in Zuidas with a story to share. We offer TV quality at a fraction of the normal price and we manage the entire process from planning to production. Reason for becoming a Hello Zuidas member: Everyone in Zuidas has a story to share. We enable companies to tell theirs in a way that hits home. And our studio’s right around the corner! Webinars recorded at the RoyalCast Studio take up 56 minutes on average and pack a punch. RoyalCast Studio WTC Amsterdam: for stories that deserve an audience. Company: Trigion Sector: Security Number of employees: 7,000 Link with Zuidas: One of the pillars of Hello Zuidas is the motto ‘clean, whole and safe’— precisely what Trigion stands for. Trigion wants to make the Netherlands safer, and we’ve been fulfilling this mission for a hundred years and counting. Reason for becoming a Hello Zuidas member: We want to support Hello Zuidas’ commitment to a safe and pleasant living environment and can do so by joining forces with other members. Company: Eigen Haard/Django Sector: Housing association Number of employees: 600 Link with Zuidas: Eigen Haard is an active partner in various cooperative ventures, including Royaal Zuid and Django, aimed at the development and management of public housing and private sector rentals, owner-occupied homes and commercial properties. Reason for becoming a Hello Zuidas member: We want to become a member in order to strengthen our position for promoting the area and to benefit our marketing and customer relations management – for instance with the government – and also to coordinate our activities with other parties who are locally active. Company: D&B The Facility Group Sector: Business services (facilities services) Number of employees: 500+ Link with Zuidas: D&B The Facility Group provides specialized services for the corporate office market and high-end multi-tenant property environments. We have a varied client portfolio, including the World Trade Center Amsterdam in Zuidas. Reason for becoming a Hello Zuidas member: We feel it is important to keep informed of everything that’s happening in Zuidas, so we can adapt our services to local developments, thereby maximizing the value we provide to our customers.
Twitter Image Erik Bouw
Twitter Image Erik Bouw
An unexpected angle! If you work in Zuidas, you’re sure to have seen
four stairways to the top of the 80-metre crane.
it: the yellow and green construction crane on
And the view from the top? In a word: stunning!
Beethovenstraat, towering over all the buildings.
‘I’ve been watching the sun come up from this
It’s been there some 18 months for the construction
spot at around seven am for the past year and
of the new offices of AkzoNobel and Stibbe.
a half now,’ Erik says. ‘It never fails to impress. No two days are the same. After working here a
When it comes to amazing views over Zuidas,
while, I started taking pictures of the view to share
crane operator Erik Bouw has a front-row seat.
on Twitter. I never expected such an enthusiastic
Tweeting as @Bouwkraan, he regularly shares his
response. I recently invested in a good camera and
photos of spectacular panoramas and has become
now photography has become a hobby of mine.’
something of a Zuidas celebrity. The editors of Hello Zuidas were keen to meet the man behind
Construction of the AkzoNobel and Stibbe offices
the photos, so we paid him a visit.
is in full swing and, after 18 months, Erik’s job is nearly finished. ‘In mid-May I’ll be done here and will move
Arriving at the building site one fine spring day,
on to a different construction site. I’ll definitely conti-
we ascended in the construction lift with Erik.
nue to take photos though!’ Want to see the latest
Stopping midway, we climbed the remaining
panoramas? Follow Erik on Twitter: @Bouwkraan.
Text & Photography Floortje Osnabrug
BOOK A MEETING
AND RECEIVE A GIFTVOUCHER! If you book your meeting in the period from May to June 2015 and it has a value of at least € 4000, you will receive a LaDress giftvoucher to the value of € 250! Our Banquet Sales Manager, Bas Plomp, will be happy to help you organise your event. Please call us on + 31 (0)20 5705655 or send an email to firstname.lastname@example.org
Dijsselhofplantsoen 7, 1077 BJ Amsterdam T +31(0)20 570 56 00 email@example.com
Olympic Stadium Amsterdam, Meeting facilities in the iconic venue for Dutch sports The Olympic Stadium is a place of inspiration for many. It was built for the 1928 Olympic Games and was home to the city’s leading football club, AFC Ajax, for many years. It is now the location for great events and the European Athletic Championships 2016 will be held here. It is also the right place for a special meeting, presentation or press conference. There are several business arrangements available for the Inspiration Room or the 1928 Olympic Room. These packages can also be tailored according to the client’s wishes and are available on request. Every room, which is decorated with sports items, has its own unique character.
Contact us now! +31 (0)20 305 44 00 or firstname.lastname@example.org
Memo board TOGETHER WITH THE ZUIDAS RUN, ACCENTURE ALSO SPONSORS THE WORKPLACE PRIDE INTERNATIONAL CONFERENCE The 9th Workplace Pride International Conference will be held at Gustav Mahlerplein on 26 June from 9am to 5pm. Afterwards you can look forward to drinks and a place at Zuidas Culinair. Workplace Pride is a foundation dedicated to promoting inclusivity in the workplace. Companies and organizations in the Netherlands often think of themselves as inclusive and liberal, but in practice this isn’t always the case. More information: conference2015.workplacepride.org
ZUIDAS RESTAURANTS: GET INVOLVED! Families losing their homes... unfortunately, it still happens all too often. It is a tragedy for everyone involved, children especially, and the cost to society is huge. StreetSmart Amsterdam offers a solution, comprised of more than 50 Amsterdam restaurateurs who have joined hands to aid families who are threatened with the loss of their homes. During the months of November and December they will be asking diners to add 1 euro to the bill to help those at risk of becoming homeless. If you’re a local restaurant owner and want to pitch in to support StreetSmart Amsterdam, send an email to email@example.com, and the team will contact you.
TULIPS FROM ZUIDAS Hello Zuidas is proud to have been one of the sponsors of the Tulip Festival Amsterdam 2015, that also came to the three main squares of central Zuidas in April. By organizing and sponsoring events like the Tulip Festival, Hello Zuidas is working to contribute to dynamic public spaces in Zuidas.
DONATE YOUR OLD MOBILE PHONE TO HELP A GOOD CAUSE! Get your office involved in a good cause and collect mobile phones for Stichting Opkikker! Since 1995 this charitable foundation has been organizing fun-filled days for families with a terminally ill child. By allowing a whole family an entire day to spend together and forget their worries, they’ll be given a welcome respite from the realities of ilness. Stichting Opkikker depends on the generous contributions of corporate and private donors. This mobilecollection campaign is another way of raising funds, allowing as many families as possible to experience a wonderful, worry-free day. Interested in setting up a collection box at your office and curious to find out further details about the campaign? Visit: www.mobieltjesactie.nl.
LUXURIOUS LIVING IN THE GERSHWIN TOWNHOUSES Three floors spanning 230 m2, two private parking spaces, a front and back garden and your own front door opening onto a car-free private street. These are just a few of the many perks distinguishing the Townhouses in Zuidas’ up-and-coming Gershwin residential district. Enjoy living large in a prime location. For further details, contact G&S Vastgoed or visit: www.gershwintownhouses.nl.
LIVING IN ZUIDAS SPECIAL The July/August issue of Hello Zuidas will include a special feature on Living in Zuidas. If you would like to contribute to this special feature, send an email to: firstname.lastname@example.org.
E-mail your memo’s to email@example.com.
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Members Hello Zuidas – May 2015
If your company isn’t on this list, please contact email@example.com
COLOPHON Foundation Hello Zuidas Strawinskylaan 61 - 1077 XW - Amsterdam, NL +31 (0)20 333 7441 - firstname.lastname@example.org www.hellozuidas.com www.facebook.com/hellozuidas www.twitter.com/hellozuidas Our goal: With an excellent business climate, world-renowned educational institutions within reach, and leading companies in many sectors from many countries, the Zuidas has huge potential. The foundation Hello Zuidas contributes to the Zuidas by realizing a well functioning area. The goal is to promote a district that has international appeal, and high quality working and living conditions. Magazine Hello Zuidas is issued by ASEGA Media: Parnassusweg 819, 9 th floor - 1082 LZ - Amsterdam (UN Studio-gebouw, Zuidas) Goirkestraat 90 – 5046 GN – Tilburg, NL P.O. Box: 9202 - 5000 HE – Tilburg, NL +31 (0) 20 820 3976 - +31 (0) 13 545 3298 email@example.com - www.asega.nl Editor-in-chief: Romy Lange Management/Sr. Sales: Bob Oostelbos Sales executives: Romy Lange, Karin Starreveld, Nicole Pak Art Director & Graphic Designer: Mieke Verberkt | Imageau Translation: Taalcentrum-VU Final Editor: Ellen Josée Westrik Editors/contributors: Romy Lange, Milou Peeters, Ruben van Zwieten, Audilla Voorn, Floortje Osnabrug, Renny Kootstra, PropertyNL, Corinne Brouwer, Eric Burgers, Eduard van Holst Pellekaan, Mandy Tromp, Marjolein van Lingen, Dorine Schreiner & Bram Kortekaas Photography: Jalisa Oudenaarde, Wouter van Ierssel, Ingrid Arnou, Erik Bouw, Wouter Jansen, Sofie Simao & Jesse Kraal Editorial advisory board: Sasja Albersen, Jeannette Driessen, Olivier Otten, Eline Hoogendijk & Bob Oostelbos Interns: Floortje Osnabrug & Myrna van Gils Thanks to: Manon van Beek, Anja van Beijnum, Gemeente Amsterdam (Zuidas), PropertyNL, De Nieuwe Poort, Webster University, Rotterdam School of Management (Erasmus University), Blue Boat Company, Erik Bouw, Alexandra van Huffelen, Chris van Hattum, Audi Shared Fleet, Cor van Vliet, Piet Zuidgeest & Odette Oostindiën Printed by: Gianotten Printed Media Do you have a message for the editorial team or would you like to place an ad? Send us an e-mail at firstname.lastname@example.org Print run each edition: 20.000 copies Circulation: It’s a free magazine for Zuidas. Each edition comprises 20.000 printed copies. It will be distributed by promo teams, loose circulation, HRM departments of companies op Zuidas to guarantee reaching the (sub) target groups of Zuidas, Amsterdam and Schiphol. Frequency: Six times a year, (bi-monthly) Copyright: © 2015 ASEGA Media. All rights reserved. Nothing appearing in this magazine (information, pictures, images) may be copied or reproduced, in any manner whatsoever, unless explicit permission has been given in writing.
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ABN AMRO Accendium Accenture Akzo Nobel Alvarez & Marsal Benelux Amsterdam in Business Amsterdam RAI Amsterdamse Bos APG Arcadis Art Zuid ASEGA Media AVIS Bagels & Beans Baker & McKenzie Bambou Bank of Tokyo-Mitsubishi Beheer Brouwershoff Beheermij WTC Amsterdam Being Development Bilfinger Real Estate Blue Boat Company BOEKEL Bolenius Bouwens& Boyden Global Executive Search Brasserie Mahler Breevast Broersma Nieuwbouw Bushwick Caffè Belmondo Cava Amsterdam CBRE B.V. citizenM Cofely Colliers Int. Consultants Corporate Housing Factory Crowne Plaza A’dam South Dagelijks Lekker D&B The Facility Group De Brauw Blackstone Westbroek De Hypotheker Deloitte De Nieuwe Poort Deterink Advocaten en Notarissen Distinctly Different Domeco Duisenberg School of Finance Eden McCallum Eefje Voogd Makelaardij Eetwinkel Zwaan Eigen Haard Euroinfra Excellent Financial Group Expatcenter Amsterdam EY Fortron B.V. Freshfields Bruckhaus Deringer Fris Makelaars G&S Vastgoed Gerrit Rietveld Academie Global Housing Greenberg Nielsen Green Business Club Zuidas Greenwheels Gustavino B.V. GVB HAB International Accountants & Consultants Hago Nederland B.V. Handelsbanken HB Hairstylers Hestia Kinderopvang Holiday Inn Amsterdam Holland Interplan B.V. Houthoff Buruma ILFC Aviation INBO ING Rayon A’dam Zuid West Ingeborg Douwes Centrum Kardan Kempen & Co Kenko Kitchen Koetjes en Kalfjes Loyens & Loeff
85. Maarsen Groep Beheer B.V. 86. Markit 87. MBO College Zuid 88. Mech Make & Take 89. Miles Building 90. MultiCopy Nederland B.V. 91. Nationale Postcode Loterij 92. NDI ICT Solutions 93. NEWNRG 94. NH Amsterdam Zuid 95. Nijkerk Holding 96. NL Real Estate 97. Novotel Amsterdam City 98. NS 99. NVB 100. NVD Beveiligingsgroep 101. Oliver’s 102. Openbare Bibliotheek A’dam 103. ORAM 104. Oranje-Nassau Energie B.V. 105. Partou Kinderopvang 106. Pathé 107. Phisage Beauty & Wellness 108. Platform Beter Benutten 109. Pit4Business 110. Property NL B.V. 111. Puramis Consultancy 112. Qbic Hotels 113. Q-Park Nederland 114. Rabobank A’dam Markt Zuid 115. RBS 116. Regus 117. Restaurant Nine 118. RGA International Reinsurance 119. Ronald McDonald Huis VUmc 120. RoyalCast 121. RSM Erasmus University 122. Russell Reynolds Associates 123. Schiphol Real Estate 124. SCOR Global Life SE 125. Season-Flowers 126. Securitas 127. SLA 128. SLFMD Tailoring 129. Spaces 130. Stadsdeel Zuid 131. Stage Entertainment 132. Stibbe 133. St.Exploitatie Olympisch Stadion A’dam 134. Stichting ZuidasRun 135. Sushi Time 136. Symphony’s 137. Taalcentrum - VU 138. Tandartsenpraktijk Van de Veer 139. The Bank of New York Mellon 140. The Basket 141. The Change Agent 142. The Office Operators 143. The Oyster Club 144. The TailorMates 145. Ticketpoint 146. TopJobs Consultants 147. Transcore Management 148. TREC 149. Trigion 150. Triple Ace 151. Unicucine 152. Valid Express 153. VimpelCom 154. Visser Communicatie 155. Vrije Universiteit Amsterdam 156. VU Connected 157. VU Medisch Centrum 158. Wagamama 159. Webster University 160. Wieringen Prins 161. Wineboutique & Spirits 162. WTC Amsterdam 163. WTC A’dam Business Club 164. WTCafé De Blauwe Engel 165. Your Assistant 166. Zuidas gemeente Amsterdam 167. ZuidasTravel.nl 168. Zuidschans
Imagineâ€Ś Living in a luxurious five-star apartment at Gelderlandplein in Amsterdam. Enjoying the outdoors on your spacious terrace with a fantastic view of the city. In addition, you have access to a personal assistant and the exclusive fitness center.
If you would like to receive further information or take a tour, you are welcome to contact:
at +31 20 573 38 44 or email@example.com
at +31 20 305 26 62 or firstname.lastname@example.org
Hello Zuidas #19