MAGAZINE #11. JANUARY/FEBRUARY 2014 WWW.HELLOZUIDAS.COM
Jaap Winter, VU University
‘We were the first organisation of any importance to have found Zuidas’ SPECIAL: SUSTAINABLE REAL ESTATE
ARCADIS: ‘Thinking outside the box helps turn possibilities into projects’
HELLO ZUIDAS Take a look at our new 3D map! KIRSTEN VAN DEN HUL Saying goodbye to Little Kirsten LOYENS & LOEFF Workers are less inclined to settle out of court
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Romy Lange Editor-in-chief Hello Zuidas email@example.com
It is time to really get down to business With the festive season behind us, it is time to get
complex, which was influenced by the architecture
down to business. Of course, Zuidas never stops
of New York, will be a great asset to the entire
and the same applies to the Hello Zuidas editorial
district. The event was also a good excuse to focus
team. Without careful planning and tight dead-
once again on the issue of sustainable property
lines, we would never be able to produce the
development. In the special section, companies
magazine. We keep a close eye on everything
such as Arcadis and Fortron explain their views
that is going on and we are delighted to be able to
and you can read all about 0|2, the VU’s new
continue providing you with news and information
research and educational complex.
in 2014. If you would like to know where all these buildings Our cover this month features someone who has
are located, but find yourself getting a bit lost,
worked in Zuidas for 12 years and whom we regard
we’ve got the perfect solution. On pages 24 and
as a real Zuidas man. Jaap Winter began his
25 you’ll find a 3D map of Zuidas. It shows you
Zuidas career with law firm De Brauw Blackstone
exactly how to get to that meeting and lets you
Westbroek and is now president of the VU
show your clients exactly where you are as well.
Enjoy this issue and wishing you a happy
The next issue
and healthy 2014.
of Hello Zuidas
University. His ambition and experience promise great things for the future. Last month the first piles were hammered in for
is scheduled for
the 900Mahler building. I think this residential
What will 2014 have in store for you, your organization and Zuidas? It might be a new project, a new job or a new client. We will start the New Year by launching an open-access WiFi network on Zuid and Mahlerplein. Work on OpZuid is almost completed. The year 2014 will see the new offices of AkzoNobel, Stibbe and Nauta Dutilh well on their way to completion. Work will be starting on the new student accommodation complex on the Boelelaan. These projects are transforming building plots into streets and an empty area into a new and vibrant meeting point. But it’s not just bricks and streets that make up a city. We also aim to support the fun things in life. In February for instance, you can put your skates on in the Olympic Stadium in Amsterdam, that has become our latest member. On behalf of Hello Zuidas, I wish you an energetic New Year! Olivier Otten, managing director Hello Zuidas
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Index 07. News Flashes Zuidas 08. Jaap Winter, VU University ‘We were the first organisation of any importance to have found Zuidas’ 12. Property 15. Column: Kirsten van den Hul Saying goodbye to little Kirsten 17. Trending Topics 18. Finance 20. Zuidasdok The Zuidasdok is a quality impulse 23. Hello Zuidas – Mobility A new 3D map of Zuidas 26. Hello Zuidas – Mobility Corporate Car-Sharing 27. Hello Zuidas – Mobility ‘Make better use of Zuidas’
28. Agenda Hello Zuidas 32. Legal – Loyens & Loeff ‘Hermine Voûte: ‘Workers are less inclined to settle out of court’ 34. Hello Zuidas – Sustainability The challenges of water management 38. Hello You 39. The Lex van Delden bridge 42. Talent The first AmCham award 44. Special: Sustainable Real Estate - 46. ARCADIS - 48. VU University - 53. Fortron - 54. The Office Operators 57. Hello Zuidas: new participants 58. Memo board
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News Flashes MAJOR WORKS ON THE GUSTAV MAHLERLAAN Locals and Zuidas workers must have noticed something big is in the works around the Gustav Mahlerlaan! An office block as well as a housing complex with 127 units is currently being built on the corner of the Gustav Mahlerlaan and Buitenveldertselaan. Work on the 900 Mahler apartment block started
110 NEW RENTAL HOMES IN ZUIDAS A new housing complex named ‘Square’ is scheduled to be built in the Kop Zuidas area. ‘Square’ will comprise 110 units meant for tenants in the medium income off in November, and the project is slated for completion in 2016. Unfortunately, the noise associated with the pile driving necessary to support the complex will be around for a while. The 1,000 Mahler office development is scheduled to be completed in 2015.
A NEW BUS AND TRAM STOP A new stop for trams (16 and 24) and buses is being constructed at the corner of the Buitenveldertselaan and the De Boelelaan. Simultaneously, the surrounding space is being transformed into a mini park, so in the summer it will be a nice place to enjoy a lunchtime sandwich. The location has two trees – a sycamore and a flowering cherry – that change colours along with the seasons. The project is expected to be completed in February 2014.
range – a sector that is extremely popular at the moment. Housing construction company Wonam will start work on the project in January 2015.
‘By using a different form of investment, we are able to offer these non-rent controlled properties at cheaper rates,’ says Wonam director Carolyn van Duijvendijk. ‘The rents start off at ¤800 a month. Amsterdam has a shortage of this kind of property on offer, and a lot of people have shown themselves to be interested in the project.’
RAI EXPANSION The RAI exhibition centre is currently being
restaurant named ‘Roast’ and its comple-
expanded. The addition will consist of an
tion is scheduled for May 2015.
extra multifunctional office and conference
The construction project has to adhere to
area named AMTRIUM. Work on the
three golden rules according to RAI:
project, that is located on the corner of
• No noise
the Scheldeplein, commenced in October.
• No visual disturbances
The building will also be home to a
• Accessibility guaranteed
If you want to know more about the district visit the website www.zuidas.nl. If you have tips for the editorial team, email email@example.com.
â€˜VU University was the first organisation of any importance to have found Zuidas, or perhaps I should say that it was the other way around. It was herebefore the whole Zuidas development beganâ€™
Jaap Winter, president of the Vrije Universiteit (VU)
‘With all the different things I have done in the district, you could call me a real Zuidas Man’ On December 1, professor Jaap Winter succeeded René Smit as president of the Vrije Universiteit (VU University). Winter is professor of international company law at the University of Amsterdam, professor of corporate finance at Duisenberg School of Finance and, until recently, a partner in law firm De Brauw Blackstone Westbroek. In his new post, he will be able to draw on both his academic expertise and his experience as a high-level administrator. ‘VU University was the first organisation of any importance to have found Zuidas, or perhaps I should say that it was the other way around. It was here before the whole Zuidas development began. The university, with its campus and student life, brings something special to Zuidas,’ Winter says. You haven’t been at the VU University very long. How
What would you like to achieve in the next few years?
do you like your new working environment so far?
‘It’s vital that we work together so we can take informed
‘I’m very happy here. It is a great university. A lot of valuable
decisions about the changes that are in store for us. The alliance
research is carried out here and a lot goes on. This summer we
with the University of Amsterdam offers lots of scope for
had a film festival on the roof of the main building, and in spring
strengthening education and research. However, this kind of
a new sustainable roof terrace was opened. The concept of a
development is bound to have an impact on the day-to-day
campus, where educational and research facilities are within
running of the university, as well as on students, teachers,
short distance of each other, has an impact on Zuidas and that
researchers and staff. My goal here is to strengthen internal
makes it an exciting place to be.’
cohesion and make people proud of this place – although I’m sure they already are.’
What made you decide to make the move? ‘I have worked in an academic environment for a long time. I took
How do you propose to turn VU University into
my PhD in Rotterdam, became a professor in Rotterdam and then
a prestigious European university?
went on to teach in Amsterdam. This is an environment where
‘It already is. This place attracts talented people from all over
curiosity and research go hand-in-hand with educating people
the world. In 2012, more than 600 international scientists came
about the impact of scientific discoveries. It is an important and
here, as well as 1,500 international students and a few hundred
inspiring task. I look upon the job of president at VU University as
international PhD candidates. Of course there’s always room for
a special challenge.’
improvement. Our close working relationship with the University of Amsterdam will give us a chance to combine high-quality
How do you propose to meet this challenge?
education with high-quality research. All of that will make the
‘The recent reorganisation of the university’s operational
Amsterdam metropolitan area even more attractive.’
management structure and the changes to the executive board have had quite an impact. My work is to make everyone pull in
Will you have time left to teach?
the same direction. Fortunately, much has changed for the better
‘I teach international company law at the University of Amsterdam
already. We have a clear, broadly-endorsed vision on education
and I intend to continue to do so. I expect I will have time and if
that will shape our future educational goals, on our view of what
not, I will find the time. I could when I still had a busy law practice.
we want students to profit from this place and on how we
I am passionate about teaching and I would find it very strange to
safeguard educational excellence.’
suddenly stop just because I’ve become a university administrator.’
Text: Romy Lange • Photography: Jalisa Oudenaarde
You are one of the founding members of the Duisenberg School of Finance and you were, until recently, apartner in law firm de Brauw Blackstone Westbroek. Are you a real Zuidas man? ‘This will be my twelfth year in Zuidas and I have seen it grow over the years. There’s an impressive skyline, large office buildings, lots of people, shops, sports clubs, places to find some solitude and places to meet others. The dynamics of growth generate energy. The same goes for the campus developments that are taking place here. Yes, I suppose you could say I’m a Zuidas man.’ Zuidas is developing at a tremendous rate. The same is happening at VU University. Is that a coincidence or are the two connected? The two are part of the same development. VU University was the first organisation of any importance to have found Zuidas, or perhaps I should say that it was the other way around. After all, it was here before Zuidas was even thought of. But I do think that the university, with its campus and student life, brings something special to Zuidas.’ What else does VU University bring to Zuidas? ‘VU University takes an active part in the development of Zuidas, with new buildings such as the new O|2 lab and NU.VU. The latter will have multi-functional spaces where education, research and the cultural program of the Griffioen project will find a home. In four years’ time the NU.VU building will occupy a central position on the Boelelaan and the campus itself. We are a relevant player in all this. The combination of a university, a campus, housing, social activities as well as the many office buildings, make Zuidas into the lively area that it is. Here activity is not limited from nine to five. People live, work and study here.’ What do you like about Zuidas? I like The Rock, the building where I used to work. People either like it or loathe it, and that makes the building interesting in itself. It’s not just another glass and steel construction.’ Would you like to live here? I live in a house on the edge of the Vondelpark, and for me it doesn’t get much better than that. I like the energy of Zuidas and I like cycling there every morning. But I won’t be moving there. Though I’m sure it will become a popular place to live in no time at all.’
Name: Professor Jaap Winter Year of birth: 1963 Nationality: Dutch CV Jaap Winter • 2013 - today President of VU University • 2011- today Commissioner at Randstad • 2008 – today Professor at Duisenberg School of Finance • 2004 – today Professor of International Company Law at University of Amsterdam • 2003 – 2013 Partner at De Brauw Blackstone Westbroek • 2005 – 2009 Member of the supervisory board at the Netherlands Authority for the Financial Markets (AFM) • 1997 -2002 Legal advisor to the board of directors at Unilever • 1991 – 1996 Lawyer at De Brauw Blackstone Westbroek Training PhD in Law at University of Groningen
Property Source: PropertyNL.com Every edition of Hello Zuidas magazine features the latest Zuidas-related property news. Send your property news to firstname.lastname@example.org
TAKEOVER ZUIDAS DEVELOPER COD ZUIDAS - Zuidas-based property development specialist
JONES LANG LASALLE CENTRALIZES ACTIVITIES IN ZUIDAS AND ROTTERDAM
COD has been taken over by Borghese Real Estate. Over
ZUIDAS -Property consultancy Jones Lang LaSalle is in
the past few years, COD has been involved in various
the process of centralizing its Dutch activities by closing
projects and has several more in development. These
operations in Utrecht and The Hague, in order to focus on
include the Motel One project, that will be built opposite
both Amsterdam’s Zuidas and Rotterdam. The shift
the RAI exhibition centre, as well as several other building
stems from JLL’s strategy for the Netherlands to focus on
projects in the city centre of Amsterdam. Prior to its
both the greater Amsterdam and Randstad areas and the
takeover, COD was owned by Timeless, the Van Veggel
south of Holland.
family’s investment fund. PropertyNL
ZUIDAS IS GIVEN NEW PRIMARY SCHOOL COMPLEX ZUIDAS - The Amsterdam Zuid borough council and construction firm Verlaat’s Systeembouw have signed an agreement to develop a new school and childcare complex in Zuidas. Known as an Integraal Kindcentrum in Dutch, the complex will offer primary and after school care alongside daycare for younger children. The building has been designed by Fact Architects and Hund Falk Architecten and primarily uses natural materials in construction. The council expects the number of children of school age in Zuid to go up by 800 in the years to come, making more school development necessary. PropertyNL
DTZ ZADELHOFF SWAPS THE APOLLOLAAN FOR ZUIDAS
GERMAN INVESTORS HAVE THEIR SIGHTS ON ZUIDAS PROPERTY
ZUIDAS - In the first quarter of 2014, the Amsterdam
ZUIDAS - German banks have recently been making a
branch of property consultancy DTZ Zadelhoff is
cautious return to the Netherlands and are in line to
scheduled to move from the Apollolaan to the UNStudio
finance a number of major deals in Zuidas, according to
in Zuidas. DTZ will be leasing 1,900 square metres in
research by PropertyNL. For example, the new office for
the complex, that is owned by Union Investment Real
Nauta Dutilh, under development by G&S Vastgoed, and
Estate, spread over two floors. The company’s Apollolaan
the Ito and Som office buildings, rumoured to be on the
contract will be taken over by banking group Van
Tishman Speyer buy list, will both be sold by Hausinvest,
an investment fund operated by Commerzbank.
Photography: Veronika Bačová
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Saying goodbye to Little Kirsten Ever heard of Imposter Syndrome? Neither had I, until I
I call her Little Kirsten, that nasty little voice that makes
found out I had it. It all started while I was doing research
herself known at the most inconvenient of moments.
for my book (S)hevolution, that deals with the topic of
During an important meeting for instance, or when I am
gender balance. Why is it that so many competent women
in the middle of a speech. ‘Who the hell do you think you
say ‘no’ to promotions, to invitations from talk shows
are?’ the little voice tells me. ‘They will soon find out who
or to calls from headhunters? Are women simply less
they’re dealing with: somebody who doesn’t belong here!’
ambitious, or is there something else going on? I asked a number of recruiters, editors and other ‘gatekeepers’,
Until one day, Little Kirsten met someone who told
and they all confirmed what I’d already assumed: women,
her something that would change everything. We were
especially the talented ones, seem to be quite insecure
discussing the possibilities of a new project, and I was
when it comes to claiming professional success.
hesitant, not sure if I was the right person for the job. ‘You know what you need? You need a bigger mirror. You’ve
And then, a psychologist I interviewed told me about
outgrown the one you’re using,’ the person told me. That
Imposter Syndrome. Apparently, it is quite common
comment struck a chord. Have I not addressed the
among well-educated professional women. The psych-
General Assembly of the United Nations, published a book
ologist confessed she herself used to suffer from it. As
and travelled across the globe? Yes, I have done all that.
for the symptoms, they include always having the feeling
And more. So why was I still seeing Little Kirsten in the
you’re not good enough, being afraid of being ‘exposed’
mirror? It was then and there that I made a Big Decision.
as a fraud, and therefore always feeling obliged to work
Never again was I going to allow Little Kirsten to worm her
harder. And if something goes well, it must have been
way back into my mirror. Because you know what? I’m a
luck. Sound familiar? Well, you’re not the only one.
big girl now.
Kirsten van den Hul speaks, writes and works on the crossroads of culture, communication and change. She works as an independent change agent for Dienst Zuidas, and writes a weekly column for Dutch daily AD. In 2011 she was appointed as UN Women’s Representative. Her motto: “Without change no butterflies”. For more information, visit www.thechangeagent.nl, or follow @thechangeagent on Twitter.
HELLO ZUIDAS INTRODUCES FREE WI-FI ON ZUIDAS
LOCATION: WHEN: HOW:
Mahlerplein & Zuidplein Mid January Select ‘FREEWIFI Hello Zuidas’
EASY ACCESS: No password, no ads, no login PARTNERS: Visser Communicatie, Euroinfra, Gemeente Amsterdam & Hello Zuidas
Trending topics AT5@AT5 Ben je op zoek naar een fijne sportschool? Bezoek Fitness Zuidas met deze sportieve actie! Joost Bruins@joost_bruins Bricks, people & creating the community: mooi interview met Karin Kersten in Hello Zuidas Executive Education@RSMexed RSM challenges Zuidas’ Green Business Club to be sustainable creative. Erik de Boer@ErikdBoer RT @graphinaut: Photo: Lex van Deldenbrug, Via Flickr: A newly completed canal bridge in Amsterdam Zuid #Zuidas VVD Amsterdam@VVDAmsterdam In kader van Chanoeka ontsteekt @stefandebruijn 27/11 op invitatie @joodsestudenten de Menora op #Zuidas #Amsterdam VolkerWessels@VolkerWessels RT @bewustebouwers: Kavel 14/16 op de Zuidas, onze 500ste bouwplaats, is vorige week officieel gestart. Succes @BoeleTweets en G&S.... Metro_Amsterdam@Metro_Amsterdam Parkeren rond Zuidas flink aan banden gelegd: Stadsdeel Zuid pakt parkeren rond de Zuidas aan. Dienst Zuidas@DienstZuidas Er komen 110 nieuwe woningen in Zuidas! Zojuist met trots ondertekend door Wonam en Zuidas: de grondovereenkomst. Jeanet van Antwerpen@JeanetAntwerpen “Police I smell graffity!” #graffity piece next to our office looks beautiful #Zuidas #Amsterdam Advocatie@Advocatie Een nieuwe Lunch Hotspot op de Zuidas: de Thrill Grill | Advocatie #AdvocatiePB TUBINO@tubinokokerrok Business ladies, zie ik jullie morgen of overmorgen in het World Trade Center, op de zuidas? NS online@NS_online Een rondvaart door de grachten of naar de Titanic-expo op de Zuidas. Help je ons #spoordeelduo op weg in #Amsterdam? Joost Zuurbier@TweedsJoost Wist u dat... we in #2013 bijna #800.000 #euro omgezet hebben met @BNI_Zuidas en bijna 5ton in t laatste half jaar! Dienst Zuidas@DienstZuidas Lucille Werner start Business Walk of Fame in Zuidas, welke bedrijven zullen hier een plekje krijgen? Michiel van Esch@michielvanesch Leuke tip van @hellozuidas voor fietstocht Berlage aanstaande zondag. Eline Hoogendijk@ElineAmsterdam Première Going Dutch. City marketing Nederland maar natuurlijk ook #Zuidas #investeren in # Nederland! Sebastiaan Capel@sebastiaancapel plannen voor een tijdelijke invulling van plekken op de Zuidas? Meld je bij @DienstZuidas #zuid2014 NDI@NDI_ICT Wij vinden het onze taak om de mobiele netwerkdekking aan te pakken in WTC Amsterdam. Lees hier het hele verhaal Redactie PropertyNL@PropertyNL Leegstand in WTC Amsterdam slechts 2,5% Thomas de Groot@Haodalong Crime Scene voor @KoudBloed_ @DeKring_ recht voor de @AKO_NL! @BrickHouseMe op Zuidas! Eline Hoogendijk@ElineAmsterdam De zingende kerstbomen gemist? Lunchtime nieuwe kansen #Zuidplein #Mahlerplein #Zuidas @hellozuidas Chris Buijink@ chrisbuijink Goedemorgen #zuidas: prima weer om goed wakker te worden op de fiets. Joost Zuurbier@TweedsJoost Weer een goede nuttige cursus, Salesplan Training gehad #bni met @BNI_Zuidas (@ Tomeloos) Adam Doyce Transue@StudioTransue Inspiring week! Finishing the last details for the Leidsche Rijn scale 1:200 maquette and presentations at Zuidas and for Port of Amsterdam. InboCom@ InboCom Leuk interview met #inboNL architect Rik Bakker over zijn ‘appartementen met een eigen karakter’ op de Zuidas. Ronald Huikeshoven@RonaldHuik Projectbord #OPZUID @Zuidas nu voorzien van sticker 100% verkocht. Mooi resultaat! Op naar volgdende project @Zuidas Jan Renting@janrenting Kranen bouwplaats Zuidas Amsterdam uit voorzorg platgelegd. #storm Melanie v.d. Horst@ MelanievdHorst WOW!! bedrijven Zuidas zamelen 195 kratten in. ‘Goed voor een heel jaar’ aldus Voedselbank Zuidas.
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Finance Source: Het Financieele Dagblad
Every edition of Hello Zuidas magazine features financial news related to the Zuidas district, Amsterdam or the Netherlands. Send your financial news to firstname.lastname@example.org.
GOVERNMENT TAKES ON BANKERS’ BONUSES, LIMITS THEM TO 20% OF SALARY
ABN AMRO PROFITS RISE IN Q3
ZUIDAS - The government has published its plans to
profit amounting to 11% in the third quarter of this year,
tackle financial sector payment, including a 20% ceiling
due to a one-off profit of ¤101m. Third quarter net profit
on bankers’ bonuses in the Netherlands. Minister of
reached ¤390m, in comparison to ¤350m from the
Finance Jeroen Dijsselbloem said he means to end the
previous year. The one-off profit stems from money
‘perverse stimuli’ of extravagant bonuses. The draft
set aside as a write-off on Greek government loans that
legislation limits financial sector bonuses to a maximum
ABN Amro managed to sell after all. Chief executive Gerrit
of 20% of the annual salary. ‘This applies to everyone
Zalm said the results are ‘satisfactory’, given the difficulties
who works in the Dutch financial sector,’ Dijsselbloem
still encumbering the Dutch economy. There are signs the
says. However, there are exceptions. For instance, people
downturn may have bottomed out, Zalm said.
ZUIDAS - Nationalised bank ABN Amro booked a net
working for Dutch institutions in other European counworking outside Europe, the ceiling amounts to 200%.
ZUIDAS INVESTMENT FIRM FIELDS GROUP BUYS EUROTECH
The new rules, that are opposed by the Dutch banking
ZUIDAS - The Zuidas-based investment firm Fields
association, are scheduled to come into effect in January
Group has taken a majority stake in Eurotech Group,
2015. In total, according to figures from European banking
an international supplier to the aluminium and metal
regulator EBA, 27 bankers in the Netherlands earned
processing industry. Venlo-based Eurotech has opera-
more than ¤1m last year, as opposed to ¤36m in 2011.
tions in the Czech Republic and Slovakia. Fields, that is
Britain led the way with 2,714 high earners, followed by
acquiring its stake from Limburg investment bank Liof,
Germany (212), France (177), Italy (109) and Spain (100).
plans to invest ‘several million euros’ in the company.
tries will have a bonus ceiling of 100%, and for those
ING AND MINISTER OF FINANCE AGREE ON US MORTGAGES SALE
BRITISH LAW FIRM OSBORNE CLARKE TO OPEN AMSTERDAM OFFICE
ZUIDAS - Minister of Finance Jeroen Dijsselbloem has
ZUIDAS - As part of its European expansion strategy,
reached agreement with ING on the divestment of the
British law firm Osborne Clarke is planning to open
bank’s American high-risk mortgage portfolio. In 2009,
an office in the Netherlands next year. The office will
the government gave ING a ¤10bn capital guarantee for
be based in Amsterdam and include several dozens
the mortgage portfolio. Although other state support
of lawyers, who will focus on the business market.
funds have to be repaid by 2015, no deadline was set for
Traditionally, large Dutch companies have been served
the mortgage guarantee. Recently, the situation in the US
by Dutch law firms, such as Zuidas stalwarts De Brauw
has improved to a level where the Dutch state may, in
Blackstone Westbroek, NautaDutilh, Loyens & Loeff,
theory, cancel its guarantee. The improvement would
Houthoff and Stibbe. But since the turn of the century,
mean that ING would be free to sell the portfolio and
a number of large British and American firms have
make a small profit, something ING is keen to do.
moved in. Allen & Overy, Linklaters, Clifford Chance
However, Dijsselbloem was not keen on the divestment.
and Freshfields all have their office in Amsterdam.
The minister has now agreed to the sale within a year, so long as the price remain favourable. At current rates, the Dutch government could realise a profit of ¤400m, according to a report from the Financieele Dagblad.
Photography: Veronika Bačová
Hans Versteegen, project director Zuidasdok, is standing at the location of the future A10 tunnel.
The Zuidasdok project is a quality impulse A number of major civil engineering projects will soon start off in Zuidas. The A10 ring road will be widened and a kilometer stretch of highway will be re-routed underground. Railway station Amsterdam Zuid will be redeveloped into a major public transport hub to cope with the growing number of commuters. In order to achieve all this, ProRail, Rijkswaterstaat, and Amsterdam city council have joined forces in the Zuidasdok project. Sustainability is one of the key issues.
Project director Hans Versteegen is clear about
what makes the Zuidasdok project sustainable.
The major infrastructure overhaul is needed to
‘Zuidas will be more easily accessible, the quality
create more room for motorists, public transport,
of the living environment will be improved and on
cyclists and pedestrians. It is difficult to predict
top of that, while we are not building more than
how mobility will develop in the future, so, as
necessary, we are taking future needs into
Versteegen says, it is wise to keep their options
account,’ he says. By adjusting the infrastructure
open. ‘We have to be careful that we don’t build
and building a tunnel underneath the heart of
something, only to have to demolish it later on,’
Zuidas, noise and air pollution will be reduced, so
he says. ‘At the same time, we anticipate a sharp
he points out. ‘Zuidasdok is a quality impulse.’
increase in the number of public transport users; so, for example, we leave space for a fifth and sixth railway track.’
Bicycle traffic is likewise subject to careful
consideration. ‘This project includes the
Work will begin on the project in 2017. The entire
realization of parking space for another
construction process is set to take about ten years.
8,500 bicycles, but because that number
Versteegen and his team are now making careful
could turn out to be an under-estimation of
preparations for the process. The main contractor
the capacity needed, the project includes
will be responsible for the design and the process
provision for up to 17,000,’ Versteegen says.
‘This form of modular development – you build according to need and keep options open for
‘We are placing a number of conditions on the
more – is as sustainable as it gets.’
project,’ he says. ‘For example, during the construction period, Zuidas has to remain accessible. Any contractor who can come up with a clever, sustainable solution has an advantage.’ Sustainable logistics are also high on the agenda. Earlier this year, the civil engineering and construction sectors agreed a ‘Green deal’, in which efficiency and energy-saving form the main points of focus. ‘For example, how do you organize construction traffic in such a way that fuel usage – and emissions – remain as low as possible?’ he says. ‘Courier company DHL is helping us develop this particular aspect of the project. This will enable us to carry out a sustainable project, using sustainable methods.’
Text: Eric Burgers • Photography: Wouter van Ierssel & Veronika Bačova & Your Captain Luchtfotografie
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A new 3D map of Zuidas It is easy to get to Zuidas by car, train, metro or bicycle. But finding your way around Zuidas can be much more of a challenge. Maps are helpful in establishing where you are, but they also tend to be somewhat abstract, particularly if you are new to the area and don’t know the landmarks. This is one of the reasons why Hello Zuidas asked landscape architect Gloria Font to design a new map of Zuidas: a 3D map that brings the area to life and illustrates the connections between Zuidas and the Amsterdam city centre. PLAYFUL AND COLOURFUL
see how quickly you can get to the Dam Square in the city
The map is bright and colourful, displaying the information in a
centre, or to Schiphol Airport. I’ve also included the shops,
crisp and easily recognisable manner. The user is able to
restaurants, cafes and facilities in Zuidas, like the Amsterdam
recognise the various Zuidas landmarks, but may also see how
EXPO and the VU Medical Centre. All in all, the map gives you
many parks there are within walking distance and where the
an impression of just how much is going on.’
nearest canal or pond can be found. Zuidas is the main focus of the map, but it also highlights its closeness to the city centre and
The map will be published on hellozuidas.com and will also be
how far one has to travel to various places.
available as a poster. It can even be custom-made on request;
highlighting, for instance, the way to a specific office or hotel.
ZUIDAS IS CLOSE TO OTHER PARTS OF AMSTERDAM
And do feel free to make suggestions!
‘I wanted to show how close Zuidas actually is to other parts of Amsterdam,’ says designer Gloria Font. ‘I included bicycle paths
A ‘making of’ video is available on www.atelierfont.com
and public transport routes as well as motorways, so you can
Turn the page to see Gloria’s map!
Zuidas corporate car-sharing kicks off The Greenwheels car-sharing company and Audi Nederland have launched the first corporate fleet-sharing scheme in the Netherlands. Companies joining the scheme have six Audis at their disposal for business travel. The program, launched by Minister of Transport Melanie Schultz van Haegen, allows companies in Zuidas to improve accessibility and reduce carbon-dioxide emissions.
HOW DO YOU JOIN?
Go to www.sharedfleet.nl/register
1. You can register with your NS-Business Card or a Greenwheels
When you get to the office by public transport or bike,
card. If you don’t have either of these cards, you can put up a
you’re free to make use of the shared-fleet scheme to get
request for one by following the easy steps given on the page.
to business meetings.
2. Reservations for a car can be made up to five minutes before it is needed. 3. Once you’ve returned from your trip, leave the car in the place where you picked it up.
All in service All-inclusive service against low costs. No long-term contracts involved. Make use of the service whenever you need it.
If you have any questions, please visit sharedfleet.nl
or telephone 088 - 210 01 00.
You pay only for the use of the car. No extra costs involved.
MOBILITY From left to right: Timo Huisman (Green Business Club), Olivier Otten (Hello Zuidas) and Ruud Bergh (Zuidas accessibility taskforce) sign the agreement. They are joined by Rudy Stroink, chief executive of the Beter Benutten agency at the Amsterdam metropolitan authority and Jan-Bert Dijkstra of the Ministry of Infrastructure and the Environment.
Photo: Arjen Vos
Make better use of Zuidas Zuidas platform Beter Benutten (make better use of Zuidas) is a joint venture of local government and industry that is set up in order to stimulate efforts towards improving the business districtâ€™s accessibility. The signing ceremony took place on November 12 and marked
The platform will also bring to attention successful games and
the formal launch of the alliance between the Ministry of
apps that influence Zuidas traffic flows. Additionally, in the near
Infrastructure and the Environment, the Amsterdam regional
future, the shortage of car parking facilities in Zuidas will be
authority, Amsterdam City Council and the private sector.
examined to make sure that the current parking capacity is
The new platform means the start of an intensive alliance
being properly utilized.
between local businesses encompassing Hello Zuidas, the Green Business Club and the Zuidas accessibility taskforce. All three organizations take as their starting point that all users
A mobility team has been set up for the
of Zuidas share responsibility for the accessibility of the district.
project, and is headed by Renny Kootstra.
In order to achieve this goal, they are working on a broad
She previously worked on issues involving
package of measures.
accessibility for VNO-NCW Metropool Amsterdam as well as the mobility
One option at their disposal is the stimulation of car sharing,
consultancy Verkeer advies. You can contact
combined with an NS Business Card. This scheme has now been
her via firstname.lastname@example.org
launched in Zuidas and is open to everyone. Read more about
Photo: Michel Porro Photography
the program on www.sharedfleet.nl.
Agenda Zuidas Amsterdam
FRIDAY JANUARY 10 EVERY SUNDAY Lobster Sunday at The Oyster Club, Olympisch Stadion 35 12 noon to 11pm Every Sunday a whole lobster for only ¤24.90! From 12 noon till 11pm. We offer you a whole lobster boiled, char grilled or au gratin. For reservations go to www.theoysterclub.nl or call 020 - 570 84 00.
New Year’s party @ Restaurant NINE Start: 5pm, Entrance: free Ring in the New Year with friends and colleagues at our New Year’s party@NINE. Early birds will be welcomed with a glass of prosecco and ‘oliebollen’. NINE is proud to present a performance by singer Simone Breukink (simonebreukink.nl) who will kick off the festivities with some jazzy numbers. Our DJ will wind up the evening with some up-tempo music. See you@Nine! www.restaurantnine.nl
MONDAY JANUARY 13 Monthly Pub Quiz The Basket, VU Campus, Start: 12.30pm The first 2014 edition of the monthly pub quiz already promises to be a battle of intellectual giants. Students and other Zuidas eggheads are very welcome to show their willingness to compete via email@example.com
EVERY DAY Titanic: The Artifact Exhibition @ Amsterdam Expo 9am – 6pm (9pm on Fridays) daily Tickets: ¤16 Titanic: The Artifact Exhibition tells the world-famous story of the ‘unsinkable’ luxury liner and its 2,228 passengers. What started out as a fairy-tale voyage ended in the most dramatic shipwreck in history. Now, Titanic: The Artifact Exhibition allows you to relive the legend of the Titanic. The authentic artifacts retrieved from the wreck offer a glimpse into the life on board and are testament to the splendor of a by-gone era. www.amsterdamexpo.nl
WEDNESDAY JANUARY 15 Mobility Lab Van Doorne, Jachthavenweg 121, 3pm – 5pm The first hour of this Mobility Lab meeting will be dedicated to the car-sharing project launched on October 17 by Minister of Transport Melanie Schulz van Haegen. Greenwheels and Dutch Rail representatives will be on hand to explain how the scheme works and how much it will cost. They will also be happy to answer any questions you may have. This particular Green Business Club Zuidas meeting is also open to non-members. Please register via firstname.lastname@example.org.
JANUARY - FEBRUARY 2014 Next magazine will be published @ 4th of March. Send your agenda to email@example.com before the 6th of February.
WEDNESDAY JANUARY 22
WEDNESDAY JANUARY 15 Care Training Fair 2014 VUmc, Amsterdam, 1.30pm – 3.30pm This event is your chance to find out about health and social care training opportunities. Students and trainers alike will be present to advise you on what would be right for you. The students in particular will be able to give you an insider’s view of the course work and traineeships involved. Come to the training market and find out what the VUmc can do for you! www.werkenbijvumc.nl/events/ opleidingsmarkt2014/
THURSDAY JANUARY 16 citizenM says: come over and explore our new bar! 5.30pm – 8pm Come to the Zuidas Borrel @citizenM on January 16 and enjoy a drink and a snack with lots of other lovely Zuidas citizens! Save the date and come and celebrate life! *If you can’t make it, swing by for a drink any other afternoon of the week!
RSM HR Business Networking Event Conference centre and Fitch & Shui WTC Rotterdam School of Management, Burgemeester Oudlaan 50, 3062 PA Rotterdam, 3pm – 6pm This event will be an exploration into the reasons why organisations strive for cultural diversity. Also, we will try to explain how HR professionals have taken this issue as an opportunity to create and present the added value of HR. Speakers attending this event will be: Heiko Hutmacher, Board of Management, Human Resources, Metro AG and Dirk van Dierendonck, Associate Professor Organizational Behavior, Rotterdam School of Management, Erasmus University. www.rsm.nl/EXECUTIVE
SATURDAY JANUARY 25
THURSDAY JANUARY 16 WTC Amsterdam Business Club New Year’s drinks party Conference centre and Fitch & Shui WTC Amsterdam, Start: 4.30pm WTC Amsterdam Business Club invites its members to raise a glass to 2014 at its New Year’s drinks party. Guest speaker will be fashion designer Mart Visser, who will talk about entrepreneurship, the importance of teamwork and relying on one’s own intuition and capacity for hard work. And of course he will also speak of his passion for fabrics, fashion and putting all women on a pedestal! Drinks will be served afterwards at Fitch & Shui.
Baritones in Concert (Diner Chantant) Wyndham Apollo Hotel, Start: 6pm The Wyndham Apollo Hotel presents an operatic intermezzo by Marco Bakker, Henk van Twillert and Tjako van Schie, followed by the inspired culinary creations of LaSirène’s chef Jeroen Bruinsma. Costs of the Evening Concert plus Wine and Dine are ¤75 a person. Reservations only. Reservations can be made by phone: 020-570572, or by email: firstname.lastname@example.org or www.lasirene.nl
Agenda Zuidas Amsterdam /Gustav Holst
WEDNESDAY FEBRUARY 12
olv Daan Admiraal
MONDAY JANUARY 27
Concert VU Orchestra Letzte Lieder /Richard Strauss Koninklijk Vier Concertgebouw, Amsterdam Sopraan Deirdre Angenent Von der Wiege bis zum Grabe /Franz Liszt Start: 8.15pm, Tickets: ¤20 ( ¤16 for CJP 25 , 20.15 card holders, Students, 65+) 27 , 20.15 A concert by the VU Orchestra, led by WWW.VU-ORKEST.NL conductor Daan Admiraal, is the perfect occasion for a company outing, for instance if you wish to celebrate the New Year. Treat your staff to the atmospheric ambiance of the Concertgebouw and enjoy the warm and poetic tones of the Vier Letzte Lieder and the stirring violence of The Planets. For corporate booking rates, inquire at email@example.com. For additional information, go to www.concertgebouw.nl. JANUARI JANUARI
Philharmonie, Haarlem €15 | €12,50 (65+, student, CJP) | www.theater-haarlem.nl
Concertgebouw, Amsterdam €20 | €16 (65+, Student, CJP) | www.concertgebouw.nl
TUESDAY FEBRUARY 4 Time for the Financial Revolution, Part 1 Duisenberg School of Finance, 4pm – 6pm If you are under 35, ambitious and have a job or a special preference for the financial sector, the Duisenberg School of Finance, the Dutch Banking Association and VU University invite you to discuss desired values and behaviour within the industry. Are you ready to make a difference? Sign up for (one of ) three gatherings via www.dsf.nl
Time for the Financial Revolution, Part 2 VU Main Building – Auditorium, 4pm – 6pm The Duisenberg School of Finance, the Dutch banking Association and VU Connected invite young professionals to take part in a discussion about tomorrow’s banking culture. This is the second of three public brainstorming sessions led by the Argumentenfabriek, during which you are invited to offer your suggestions for change. The results of the project will be presented to financial sector leaders. www.vuconnected.nl/ financielerevolutie-sessie2
FROM SATURDAY FEBRUARY 1 The coolest skating rink in the Netherlands! Olympic Stadium, 8.30am - 11pm daily From February 1 to March 2 , the Olympic Stadium in Amsterdam will be turned into the Coolest Skating Rink in the country, with a unique skating ambiance in a historic setting. Watch live coverage of the skating events at the Sochi winter Olympics while enjoying a drink and a snack at the warm and cosy restaurant. So put on your skates and come to the Olympic Stadium. More info on www.decoolstebaanvannederland.nl
TUESDAY FEBRUARY 11 Lunchtime concert New European Folk Central Hall WTC, Amsterdam, 12:30pm Get in the mood for a romantic Valentine’s Day with the February 11 lunchtime concert in the Central Hall, where multi-instrumentalist Zoli Soos and his cross-over band Vinsky will be creating a melodious atmosphere. The group will perform music composed by Soos, whose Hungarian background shines through in both the vocals and the music.
JANUARY - FEBRUARY 2014 Next magazine will be published @ 4th of March. Send your agenda to firstname.lastname@example.org before the 6th of February.
THURSDAY FEBRUARY 13 Closed meeting for members of Hello Zuidas Novotel Amsterdam City, Europaboulevard 10 3.30pm – 5.30pm Thanks to the support of its many participants, Hello Zuidas will be celebrating its second anniversary on February 13. During a special high tea, the Hello Zuidas organization will present an update of its plans and inform you of its future projects, including the Zuidasdok. We look forward to hearing your opinion. Please register at email@example.com
Participants meeting Hello Zuidas (private)
TUESDAY FEBRUARY 18 SATURDAY FEBRUARY 15 Valentine’s event De Nieuwe Poort, 1pm – 5pm The Nieuwe Poort will be setting up a creative Valentine’s Day by coupling senior with young Zuidas professionals. The day starts with a proper dating show! Then, around a hundred one-time couples will hit the town for a jolly outing. At the end of the day everyone will be expected back at the Nieuwe Poort for snacks and drinks and a report on the day’s proceedings.
Debate Maatschappij in de Maak, Amsterdam Academic Alliance VU Main Building – Auditorium 5.30pm – 7.30pm, Admission free. On February 18, university chairs of the board Louise Gunning (UvA) and Jaap Winter (VU) will front a debate about the merits of academic alliances. More information www.vuconnected.nl/AmsterdamAcademic-Alliance
TUESDAY FEBRUARY 18 The lunch break Master Meesterpreek with Dick Sluimers (APG Group) De Nieuwe Poort, 12.40pm Want to think about something other than food during your lunch break? Then come to the Nieuwe Poort, for half an hour of philosophical ponderings on important themes such as competition, leadership, connectivity and justice.
‘There’s more to life than making money in a big Zuidas office building’
Hermine Voûte, partner at Loyens & Loeff
Hermine Voûte has been a partner at Loyens & Loeff (formerly Loeff Claeys Verbeke) since 1997 and heads the firm’s wage tax and employment law practice group. She chose to study law because she wanted to become a hands-on professional. She has never had cause to regret her decision: ‘Being a lawyer is what suits me best,’ she says. You started at Loeff Claeys Verbeke in
terms of employment. All big employers have
Rotterdam in 1988. In 2000 the firm
been downgrading their pension schemes.
merged with Loyens and Volkmaars
Negotiations about the terms of employment
and became Loyens & Loeff. Did this
are limited to the basics now. Expensive lease
cars are no longer a subject.’
‘I felt as if I had joined a different firm, although that probably had as much to do with me as with
You are a member of the diversity com-
the merger. I had been the youngest partner until
mittee of the Dutch Bar Association and
then and it was mainly the senior partners who
initiated a diversity council at Loyens &
dealt with things. After the merger I stood on my
Loeff. Why do you think diversity matters?
own two feet. I had more room to move. For a time
‘I believe diversity leads to better results.
I was the only partner specialized in employment
We need a mix of people of different backgrounds
law. This meant I was responsible for a large group
and, of course, both sexes. Men and women are
of people, for the development and quality of the
intellectual equals; one is not superior to the other.
practice and for carving out my own position.’
They do have different core qualities and that is why a good mix is important. I’m definitely in favor of more women in top positions. However, if you
‘There is much more talk of adjusting workers’ terms of employment’
want to become a partner, you simply have to be the best, regardless of background or sex.’ What is your personal goal for the future? ‘After working here for 25 years, there’s a danger of feeling a bit jaded. I want to make sure I can continue to do things that give me energy.
In 2009 you predicted (in magazine
And apart from working for our clients, I also
Vrij Nederland) that the worst of the
want to give something back to society. There’s
crisis was yet to come, bringing more
more to life than making money in a big Zuidas
redundancies in its wake. You were right.
Are we past the worst now? ‘I think the New Year will bring more large-scale
Hermine Voûte studied law at the University of
reorganizations, but not many. Then things will
Leiden. In 1988 she became a lawyer at Loeff Claeys
calm down. My experience is that in a crisis
Verbeke and was made a partner in 1997. In 2000
reorganizations tend to happen slowly and then
the firm merged to become Loyens & Loeff. She is
rumble on for some time afterwards.’
head of the firm’s wage tax and employment law practice group. She also teaches at Radboud
What has been the effect of the crisis on
University in Nijmegen. Voûte is a member of the
issues connected with employment law
supervisory board of the Eye Film Institute, Right to
and redundancy regulations?
Play and CliniClowns. From 2007 to 2012 she was
‘There has been an increase in legal procedures.
deputy dean of the Dutch Bar Association. Her
Workers are less inclined to settle out of court.
area of expertise is employment law.
There is much more talk of adjusting workers’
Text: Jori Spitz • Photography: Jalisa Oudenaarde
The challenges of water management Have you ever noticed anything odd when driving underneath the A10 ring road? As you travel over a distance of about 100 meters or so, you actually dive down for about 1.5 metres below sea level. This is because the area south of the A10 is a so called ‘polder’ – an area of land that was once under water. The ‘polder’ makes up one of the basic principles of the Dutch water management system, but not all elements are as obvious to the naked eye. The Amstelveenseweg, for instance, is also a dyke that stops water of the Nieuwe Meer from flowing into the ‘polder’. These dykes and waterways make up the main structure of the water system. However, Zuidas has also adopted a number of creative and innovative solutions that, in their own way, contribute to the water management of the whole city. After all, water flows on, regardless of its (administrative) borders.
SUSTAINABILITY DRY FEET IN THE FUTURE
Climate experts say that in the future we are going to have
Water has the power to link elements in the existing public
more short and intense rain showers. The increase in economic
spaces. When buildings and public areas are designed with
activity also means an increase of buildings and pavements.
the principals of water management in mind, the spatial
‘If we wish to keep dry feet, we will have to implement a number
qualities of public spaces in relation to the way it they are used
of measures,’ says Anja Wanningen, water manager at the
will be greatly improved. For example, when water is temporar-
Zuidas Amsterdam Development Office. ‘These measures
ily stored within a building or in its surrounding area, water will
involve the management of rain water, its temporary storage,
be cleverly re-used, which also means an improvement to the
and its consequent discharge. All of these procedures are to
users’ living climate.
be executed in close cooperation with Amsterdam City Council, the water authorities, the provincial authorities and
DID YOU KNOW:
• that water in low lying areas is collected in a drainage canal (by way of a pumping station) and is then released into a river,
The aim is to come up with sustainable solutions and integral water management systems. On the one hand, this means
lake or the sea. • by 2030, ponds, canals and other sources of water covering
raising people’s awareness of the importance of water
the equivalent of 22 football fields will have been removed in
management, and on the other, making sure that space is used
Zuidas and then replaced by other water features – such as a
properly to prevent water problems from occurring. For instance, buildings are now being fitted with water storage systems that
new canal or lake. • by storing water temporarily on top of a building or at
are installed on their roofs, while the newly constructed
ground level, the water authorities may win time to deal
Boelegracht is one of several canals that are used for the
with the excess.
discharge of water. Research is also being carried out to see if areas of planting can be designed so as to release water more slowly.
Text: Willem Jonathan Kok
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GET IN SHAPE WITH FIT20 (located in WTC) Just 20 minutes of exercise a week Employees of the Zuidas no longer have to work-out several times a week at a gym to stay healthy and in shape. fit20 is a 20 minute work-out in which each exercise is performed in slow motion at a high intensity and always under supervision of a personal trainer. As the work-out is conducted in an air conditioned studio, you will not sweat which means showering and changing outfits is not necessary. After 20 minutes you are ready and on your way to your next business meeting. To book your free training session or for more information: 020 - 820 36 77 firstname.lastname@example.org www.fit20zuidas.nl
Singing Christmas tree Nadjajazz welcomed the guests
Everyone was handed a glass of champagne on arrival
Emiel de Sevren Jacquet
Renny Kootstra & en Kirsten van den Hul
Right: Sandra Poorthuis
Right: Joost Goudsmit
Erwin van der Hilst & Edwin Nieuwenhuijs & Arnold van de Water
Left: Emile Govaert, middle: Jolijn Besemer
Romy Lange & Koos Weits
Jeannette Driessen & Bob Oostelbos
Alex van der Zwan & Rachel Coenraad
Heleen Blackstone & Andrew Troostwijk
Marjolein van Dommelen & Nathalie Delorme
Eline Hoogendijk & Olivier Otten
Like us on Facebook & find more photos in our gallery Party, opening, reception or farewell drink @ Zuidas? Send an email to: email@example.com
Evert Verhagen & Milou Peeters
Saskia Augustin & Alex Jost & Renny Kootstra
MEMBERS NETWORKING DRINKS PARTY Thursday December 12 from 5p.m. to 7.30p.m.@ Amsterdam EXPO
• S ome 150 guests attended •T he guests were welcomed by a singing Christmas tree • E veryone was invited to visit the new show Titanic: The Artifact Exhibition
•O liver Otten (managing director of Hello Zuidas) and Peter Tabernal (CEO of Amsterdam EXPO) both gave a short speech
• E veryone was busy networking and exchanging business cards •T he exhibition is open to the public until May 11, 2014 •H ello Zuidas will set up a members’ meeting at the Novotel on February 13
Ghalem Regagni & Claudette Blauwendraat
Right : Danielle Weelink
Koos Weits & Annelinda van Eck & Menno Ploeger
Ewout Doorman & Anton Reijlink
Right: Casper Klap
Klaas de Boer & Douglass Grobbe
Left: Christine Dunsmore
Inge Janssen & Frederijk Haentjes
Robert Hompes & Tinus van Duren
Join @HelloZuidas in the Twitter conversation about carsharing via #sharedfleet Photography: Jalisa Oudenaarde
rk Pa he re !€ 0
19 m p/
Parking at Eigen Haard!
www.eigenhaard.nl/parkeren or (020) 6 801 801
MEDIA MARKETING COMMUNICATION
ASEGA MEDIA ZUIDAS OFFICE: +31 (0) 20 - 8203976 WWW.ASEGA.NL
Doing international business? Taalcentrum-VU can help! Willy Brandt once said: ‘If I am selling to you, I speak your language. If I am buying, dann müssen Sie Deutsch sprechen.’ It goes without saying that you communicate with your international partners in their own language. Because when your website, brochures and proposals are in your business partner’s language, you magnify your chances of striking a deal*. And you’ll really make an impression if your employees use a foreign language effectively in e-mails, conference calls and presentations. Need help dotting the i’s and crossing the t’s? Let Taalcentrum-VU give you a helping hand.
We provide translations in any language for the legal, financial,
We are a successful spin-off venture of VU University
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communication experts have been providing translations,
clients include Colliers, Delta Lloyd, het Financieele Dagblad,
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TAALCENTRUM-VU: THE NUMBER ONE ZUIDAS AGENCY FOR YOUR INTERNATIONAL COMMUNICATION NEEDS. * Language guide for European business, European Union, 2011
First AmCham-United Young Professionals award goes to Mounia Benabdallah The American Chamber of Commerce in the Netherlands (AmCham) has presented the first AmCham-United Young Professionals Award to Mounia Benabdallah. Benabdallah is a lawyer and tax expert with Baker & McKenzie and was given the award by the American consul general Randy Berry. The ceremony took place in the World Trade Centre in Amsterdam last November.
Mounia Benabdallah (center) with Members of the Jury and second and third prize winners. From left to right: Hans Reus (Russell Reynolds Associates), Patrick Mikkelsen (AmCham), Bart Sebastiaan de Vreugd (Rabobank), Leonard Grijpma (ABN AMRO), award winner Mounia, Jim Mueller (United Airlines), Ivo Nederpelt (Winkelman Van Hessen), Randy Berry (U.S. Consul General).
Debate with Members of the Jury – left to right: Randy Berry (U.S. Consul General), Hans Reus (Russell Reynolds Associates), Jim Mueller (United Airlines), moderator Hollis Kurman.
setting up investment structures for (American)
The AmCham-United Young Professionals Award
multinationals with operations in the Netherlands.
is presented to a young professional (such as a
In November 2012, Benabdallah was sent to Baker
manager or consultant) aged between 25 and 35,
& MacKenzie’s New York office, where she helped
from an AmCham member company, who has
set up a Dutch desk to assist US clients with their
shown strong commitment towards improving the
investments and business in the Netherlands.
relationship between the Netherlands and the United States. The 15 finalists were asked to write
an essay about their views on what the trans-
AmCham has represented the interests of
Atlantic bond will look like in 2020 and what it
American companies doing business in the
should look like.
Netherlands and Dutch firms with major interests in the US, since 1961. The organization has about
400 members. These include US companies such
Mounia Benabdallah has worked for Baker &
as Coca Cola, Nike, Starbucks, United Airlines,
McKenzie as a lawyer and tax specialist since
Tesla, eBay and Google, and Dutch firms like
2006. She focuses primarily on providing taxation
Heineken, Randstad, ABN Amro, Rabobank,
advice to listed and privately-held international
ING and Ahold.
companies. Additionally, she regularly helps
Text: Elke Roelant • Photography: Carel Voges
SUSTAINABLE REAL ESTATE SPECIAL
Thermal energy systems: a success story that should not be taken for granted Thermal energy systems that supply hot and cold air are considerably different from the traditional central heating boiler and air conditioning apparatus. Thermal energy systems can only function optimally when there is a balance between a buildingâ€™s need for heat and its need for cool air. This forms a challenge to designers and operators alike. Almost 75% of the thermal energy systems in use throughout the Netherlands and Zuidas do not work as well as anticipated.
THE NIEUWE MEER AS A NATURAL AIR CONDITIONER Eleven heavy users of energy in Zuidas make use of the cold water from the depths of the nearby Nieuwe Meer to keep their offices cool in summer and warm in winter. The cold water is pumped from a depth of up to 200 metres into a special plant, and is distributed via the Zuidas cold water loop. This way of cooling the air temperature decreases the emission level of carbon dioxide by as much as 75% , when compared with traditional air conditioning.
WIND ENERGY GENERATION
ELECTRICITY Wind turbinesUSAGE 186,024 MWh
IN THEORY, IT’S A PERFECT CONCEPT
17 x (5 MW)
During summer, warm air can be cooled with relatively cold water from a reservoir deep underground. During winter, the warm water is used to heat
up cold air. In other words, the winter chill is used to cool things down in summer and the summer heat is used to warm things up in winter. In theory,
it’s a perfect concept. However, while the system might seem easy to explain
Photovoltaic solar panels
and calculate, it is difficult to put it into practice. A report published at the end of 2013 entitled ‘Thermal Energy Systems, value for money’ highlights the difficulties.
17 x (5 MW)
MONITORING The mechanical engineering sector has taken up the challenge. Performances are being measured and compared with forecasts. Constant monitoring is necessary in order to follow and steer the process and this has already led
Photovoltaic solar panels
to improvements and, thus, financial savings.
POSITIVE AND LESS POSITIVE EXPERIENCES Participants of the Green Business Club Zuidas have had both positive and less positive experiences with thermal energy storage for climate control systems. The exchange of expertise about the various systems has led to improvements, and this is an ongoing process. Considerable attention was paid to the subject in the Dutch Green Building Week in 2012. Experience shows that thermal energy storage can deliver value for money but that this
should not be taken for granted. In February, the Green Business Club Zuidas plans to set up an extra meeting about thermal energy systems. Find out more on: www.greenbusinessclub.nl/nl/zuidas.
Text: Nic Frederiks
SUN ENERGY COLLECTION VIA PHOTOVOLTAIC SOLAR PANELS SUN ENERGY COLLECTION VIA PHOTOVOLTAIC SOLAR PANELS
ENERGY SAVINGS by using SUSTAINABLE MATERIALS
ENERGY SAVINGS by using SUSTAINABLE MATERIALS
COLD WATER LOOP (WKO) COLD WATER LOOP (WKO)
THERMAL ENERGY NETWORK
THERMAL ENERGYSHOWING NETWORK WARM AND COLD SHOWING WARM AND COLD WATER FLOWS (WKK) WATER FLOWS (WKK)
ZUIDAS SUSTAINABLE ENERGY DIAGRAM ENERGY DIAGRAM
‘Thinking outside the box helps turn possibilities into projects’ In January, engineering and consultancy firm ARCADIS celebrated its 125th anniversary. From the modest beginnings of what was originally called the Nederlandse Heidemaatschappij, ARCADIS became an international player with a 22,000-strong workforce spread around the globe. The company headquarters are located in Zuidas. On December 4, ARCADIS presented its new strategy that is aimed at closer cooperation between European countries. Hello Zuidas talked to Erik Blokhuis, head of the company’s building division. Why is it important to have an international outlook?
well. You need to be able to find each other quickly, in different
‘If we are to offer the best expertise possible, we will have to
countries as well as in different sectors.’
look beyond our own borders. An ARCADIS office situated abroad may well have a specific kind of expertise we lack at
How do you go about this?
home. This goes for all the sectors that make up the company,
‘It is essential to let our networks run through the quickest
from finance, environment and development to water, mobility
possible means of communication. We are also planning a
and buildings. The requirements of many of our clients are not
management reshuffle, which means that many of the
limited to one specific sector. They cut through business lines as
managers will end up in new positions within the company.
The headquarters of ARCADIS is in the Symphony building in Zuidas
Erik Blokhuis, head of ARCADIS building division.
SPECIAL As a consequence, we will improve our overall knowledge
energy-saving techniques in the areas of insulation and the
of where the expertise lies, which in turn will enable us to
act more efficiently.’ ARCADIS also works in Zuidas. Which of the projects What is going to change in the area of sustainable
is closest to your heart?
‘The VU University campus is a great example of what the switch
‘Big cities are still consuming vast amounts of energy, but over
from a one-sided approach to a multi-sided one can achieve.
time they will turn into sources of energy. Solar panels alone
Different parties wanted different things for the building. By
could make a big difference. There are many possibilities for
combining our efforts, we are now in the process of building a
reducing CO2, such as green roofs which are becoming more
completely sustainable lab: the 0|2 building. It is a symbiosis of
popular. There is a lot we can do, really. And even relatively
quality, science, business and innovation. It is only by thinking out
simple solutions can have a big impact. For instance, the Sint
of the box that such possibilities actually turn into real projects.’
Nicolaas Lyceum school building near Zuidas was positioned in such a way as to maximize the use of sunlight and thus to
What do you see as the main challenge for the
coming years? ‘Europe is rich in assets and poor on cash. It is not always
You were involved in the renovation of the Rijksmuseum.
necessary to put up new buildings. The challenge is to make
Does sustainability play a role in the refurbishment of
better use of the buildings that are already there. That is what
we should focus on in the next few years. The Netherlands
‘Absolutely. It’s obvious that we couldn’t put solar panels on the
and Europe will have to excel at this, if we want prosperity
roof of the museum, but much has been achieved by using
and economic growth to continue.’
www.arcadis.nl • Gustav Mahlerplein 97-103, 1082 MS Amsterdam • 020 - 201 10 11
‘There are many possibilities for reducing CO2, such as green roofs which are becoming more popular’
Text: Jori Spitz • Photography: Wouter van Ierssel
A PHENOMENAL VIEW A S PA C I O U S T E R R A C E & SMART LIVING â€” A PA R T M E N T S F O R S A L E Contact us for fur ther information
R E G I S T R AT I O N I S N O W O P E N B E PA R T O F I T
Eefje Voogd Makelaardij + 31 (0)20 305 05 60 Broersma Nieuwbouw Makelaardij + 31 (0)20 305 97 88
W W W. 9 0 0 M A H L E R . C O M A P R O J E C T O F G & S VA S T G O E D
New offices for Stibbe and AkzoNobel Work is underway on the new offices for AkzoNobel and Stibbe on the Beethovenstraat. These drawings illustrate what the buildings will look like when they are finished. If all goes according to plan, the offices will be completed in 2016. Stibbe has opted for a distinctive detached property with a flexible interior. The new complex on the edge of the Beatrix park is nine storeys high and will have total floor space of 14,500 square metres. The building has been awarded a BREEAM Excellent certificate for its sustainability standards. AkzoNobelâ€™s 17,500 square metre complex is also aiming high in terms of its green credentials. The paints and coatings group and building company Dura Vermeer are aiming to achieve BREEAM Excellent certification as well.
Scientists get together to solve important societal issues Work on the 0|2 building, the VU university’s new laboratory complex, is continuing apace. As of 2016, this will be the place where VU, UvA and VUmc join forces to do research into important societal issues in the domain of Human Health & Life Sciences. ‘Bringing together researchers from different areas of expertise and different research institutions is an essential step towards solving complex societal issues,’ says Hubertus Irth, dean of the Faculty of Sciences at the VU. 50.
Hubertus Irth, dean of the Faculty of Sciences at the VU
‘In a way science is not so different from sports. If you want the best people, you will have to offer them the means to do the job.’ DIVISION ACCORDING TO THEMES
vital role in science. In Human Health & Life Sciences the step
The lay-out of the building is designed around themes of research
from science towards real life is very important. But there’s also
(e.g. Human Health & Life Sciences), rather than research
room for fundamental research.’ Irth says room must also be
disciplines, which is a first for the Netherlands. ‘In order to deal
made for scientists who do research that is not directly focused
with major societal issues, modern science needs to work with
on the human body. ‘Sometimes a discovery is made by chance.
several disciplines at the same time,’ says Irth. ‘If you want to
You need both practical and very creative minds.’
research the treatment of a certain illness, for instance, you will need chemists who create medical molecules, ICT specialists
A MEETING OF SCIENCE AND FINANCE
to interpret data and biologists to ascertain how chemical
The 13-story building with its DNA-like structure will be erected
molecules behave within the body.’Irth is convinced that it will
next to the ACTA Tower. The 0|2 Building will be fitted out with
be of enormous benefit to have several diciplines united under
state-of-the-art research facilities. The building is an important
one roof. ‘By getting people from various disciplines to team up
step in the development of the VU Campus and Irth is convinced
from day one, cooperation and communication between these
it will be a strong magnet for talent. ‘In a way science is not so
disciplines will become a matter of course.’
different from sports. If you want the best people, you will have to offer them the means to do the job. Infrastructure is an
ALLIANCE VU, UVA, VUMC
essential factor. If you don’t have a state of the art lab, you can’t
The alliance formed by the universities forms another special
compete,’ he says. The development of the VU Campus also
feature of the drive toward academic innovation. It’s also a good
brings some welcome diversity to Zuidas. ‘Having a scientific
way for Amsterdam to show its scientific credentials to a wider
centre of excellence situated in a district full of banks, financial
world. ‘The arena for exact science has become extremely
institutions, insurers and company headquarters, will create a
competitive and research is often costly,’ says Irth. ‘It makes
more comprehensive picture,’ Irth says. ‘It will strengthen
use of equipment that is highly expensive. We are convinced that
Amsterdam’s position as a knowledge economy.’
cooperation in this field is of vital importance, if Amsterdam wishes to make its mark in European science.’
SUSTAINABILITY FACTS 0|2: APPLIED AND FUNDAMENTAL RESEARCH The labs will be used for applied medical research. There is often a clear objective for the type of research carried out, but, states Irth, ‘the element of unpredictability will always play a
Text: Jori Spitz • Photography: Wouter van Ierssel • Artist impressions: EGM Architecten
• The building’s air conditioning will be based on cold water from the Nieuwe Meer. • The complex will also be fitted with a living roof planted with sedum.
+31 (0)88 11 69 500
13395-024-Adv ENG 190 x 127.indd 1
RAI AMTRIUM DESIGN AWARDED FOUR STARS BY BREEAM-NL NEW CONSTRUCTION RAI Amtrium design awarded four stars by BREEAM-NL New Construction. The design of RAI Amtrium, Amsterdam RAIâ€™s new conference, meeting and office building, has received a four-star New Construction Design Certificate (Excellent) from BREEAM-NL. BREEAM-NL is the assessment method of choice in the Netherlands for determining the sustainability of buildings. This is the first time that a conference centre in the Netherlands has been measured against this key benchmark. RAI Amtrium will be fully operational on 1 May 2015.
Prestigious EarthCheck Gold certification In November 2013 Amsterdam RAI has become the first exhibition and congress centre in Europe (and the second in the world) to achieve the prestigious EarthCheck Gold status.
CITY FARMING Perhaps the most extraordinary feature of the building is its vertical greenhouse for city farming. This allows crops to be grown at the Amtrium for use in the RAI canteen as well as a quality restaurant outside the complex. In addition, the greenhouse also serves as an air filter in combination with the buildingâ€™s ground source heat pump. The use of sustainable materials, the quality systems and the clustering of facilities make the Amtrium a role model for the next generation of conference centres.
Keeping up appearances in Zuidas There is something special about every building in Zuidas. Every residential tower or office block comes with its own distinct architecture that makes it stand out from the crowd. But how do you make sure a building retains its appeal? This question led Fortron to develop a special service to ensure building exteriors remain attractive to look at, while keeping costs low. ‘Zuidas is the business A-location for the Netherlands. Therefore, it is important to keep facades of buildings looking presentable,’ Fortron’s commercial director Robert Hompes says. ‘This is also in the interest of the tenants and residents of these buildings. Making sure exteriors of these buildings look good and providing proper technical maintenance is in our genes.’
Fortron’s multi-purpose brush
Commercial director Robert Hompes & Tinus van Duren, manager national accounts
CARE AND MAINTENANCE
windows and other parts of the facade. ‘This brush has helped in
Fortron has a number of clients in Zuidas, such as the WTC,
cutting costs and it also improves the appearance of a building’s
Kempen & Co and the Ito tower. ‘Our staff wash the windows on
exterior,’ says Hompes.
the exterior at least four times a year. However, it would be a waste to limit them to doing just that,’ says Hompes. ‘Therefore,
’While the windows are being washed, the water used for
we have trained them to check other aspects of exterior
washing is collected by us,’ says Van Duren. ‘The water will then
maintenance at the same time.’
be filtered and used again, which makes it an extremely sustainable working method. We are always prepared to invest
The wind, the proximity to the railway, the A10 ring road and air
in innovation and sustainability.’
traffic all have their impact on Zuidas buildings, says Tinus van Duren, manager national accounts. ‘The first check is called a “quick scan”. Then, we make an assessment of the building’s condition, following the NEN 2767 requirements. This assessment contains a detailed survey of the current state of the building and the maintenance that is required. Because we do everything in one go, it will save a lot of money in the long run.’
T. 045 - 522 38 00
F. 045-522 84 70
When it comes to cleaning glass and facades, Fortron makes
6433 JZ Hoensbroek
use of the latest innovations. For example, the company has
developed its own multi-purpose brush, that is suitable for both
Text: Romy Lange • Photography: Nicole Pak
SPECIAL The Office Operators • +31 (0)20 - 700 55 55 • www.theofficeoperators.com • firstname.lastname@example.org
TOP SERVICE IN ZUIDAS! The Office Operators (TOO) have been providing flexible office space on the 9th floor of the UN Studio Tower since 2012. Service is the key to the Office Operators’ business and clients are king on the 9th floor, which also happens to be home to the editorial staff of Hello Zuidas. We talked to four of TOO’s operators.
MARTJE FEENSTRA-STATEMA, OPERATIONS DIRECTOR Providing excellent service is very
What are the red dresses meant to convey?
important to TOO. Why?
The Office Operators can be recognised by the red
We strive to be the best in the field and offer
dresses, we’re a team -we stand out in the crowd,
added value to each and every client. We aim to
at the reception and the throughout the building.
feel part of every company that knocks on our door
Red is also the colour of the company logo,
and we endeavour to support our clients as best
but it’s the recognition that is the most important
we can. The client manages their business and we
element, so that our clients can easily find us when
manage the rest!
they need us!
HELEEN BLACKSTONE, CENTRE MANAGER At TOO you aim to exceed the clients’
Do you plan to expand in Zuidas?
expectations. Can you give me an example?
We certainly do, we are planning to open a large
We allow the client to concentrate completely on
Meeting Centre on the ground floor and the
running their own business. We endeavour to create
mezzanine of the UNStudio Tower in the near
the perfect working space and provide exceptional
future. There will be restaurants, bars, conference
services. If the client finds himself with a stain on his
rooms, meeting rooms, reception rooms, flexible
suit just before he is about to attend an important
working spaces and much more. In short: it will be
meeting, he can count on us to find him another suit.
the new hotspot for business meetings in Zuidas!
Should a client be in a hurry to catch a flight and the taxi is late, we take them to the airport ourselves!
‘We want to feel part of every company that knocks on our door and we want to support our clients as best we can’
STEPHANIE OCAMPO CUERVO, CUSTOMER SERVICE REPRESENTATIVE How can you tell your clients appreciate
What is your input where service
the level of service you provide?
Business clients consider it crucial that their guests
I aim to make work easy for clients and sometimes it’s
are welcomed and cared for in a professional
the small details that matter - like serving my client a
and warm manner. They also find it important to
fresh cup of coffee in his office when. A cool break –
see someone at the reception desk, or that there is
a popsicle when its 35 degrees outside! As The Office
someone there to arrange meetings, to help out
Operators we aim to distinguish ourselves from the
with presentations and lunches. We regularly
competition by our services, from the Box Office or
receive compliments on our high level of service,
boardroom to the Call TOO Service. With one push of
and the fact that the client doesn’t have to worry
a button you can order a mineral water and snacks,
about the side issues means we are doing our job.
have someone collect your dry cleaning, take your shoes to be mended and much more!
HILDA COMELLO, ASSISTANT CENTRE MANAGER What does an Assistant Centre Manager do?
Do you think you can really make
I take responsibility when the Centre Manager is
a difference on the work floor?
absent. I maintain the operations in the centre and
I certainly hope so! I’m a perfectionist and always
make sure everything runs smoothly. Seeing happy
try to do my best, I try to inspire the team to do
clients means I am doing my job well! I also train
the same, always with the client as the centre
new staff; we have a Too policy of guidelines and
point. We are definitely a team here at UN, and not
standards to maintain at all times, so there is always
a group of individuals, for us the word ‘no’ doesn’t
a challenge. Aside from my operational responsibili-
exist, it’s just another challenge for us to provide
ties, I have to think commercially so you have to be
that special service for the client! Together we
a ‘jack of all trades’ to be able to wear the red dress!
aim to make every day a perfect day!
Text: Romy Lange • Photography: Yorick Meijdam
Childbirth Preparation Courses Especially for Zuidas residents: course options six days a week
Early bird course: Lunch time course: Evening course: (Saturdays:
07.30 Hours 12.30 Hours 19.30 Hours 11.00 Hours)
Four sessions of one hour, including one for partners. MENSENDIECK KLINIEK VAN NIJENRODE van Nijenrodeweg 762, Amsterdam www.mensendieck-nijenrode.nl/english.html
SERVICEPOINT HELLO ZUIDAS Company facility managers, but employees and residents too, can contact our service desk in the WTC Amsterdam, visit our website at www.hellozuidas.com, mail us at email@example.com or call us at 020-333 74 41 to report complaints or give ideas concerning cleanliness and safety. Hello Zuidas will make sure all reports are treated quickly and adequately.
NINE is the place for lunch, dinner, drinks, a meeting or cookery workshop in 2014. For more information, email firstname.lastname@example.org or visit the website www.restaurantnine.nl CHECK OUT OUR NEW LUNCH MENU! Restaurant & Cooking NINE Arnold Schรถnberglaan 9 1082 MJ Amsterdam restaurantnine.nl
HELLO ZUIDAS WELCOMES THE FOLLOWING NEW PARTICIPANTS Company: Nederlandse Vereniging van Banken Sector: Banking Number of staff: 57 Connection to Zuidas: After many years in the old city centre, our office moved to the Gustav Mahlerplein. The advantages of this move are obvious: excellent accessibility, dynamic surroundings, lots of business transactions. A number of our members reside here as well. Why join Hello Zuidas?: We feel a connection with Zuidas. We like the community that is developing here. Quite a few of our staff participated in the Zuidas Run and the street football tournament. Activities like these, along with the Hello Zuidas magazine, strengthen the Zuidas community spirit. We feel that’s important.
Company: Olympic Stadium Amsterdam Sector: Events Number of staff: 9 Connection to Zuidas: Sportas and Zuidas converge both at the Amstelveenseweg and the Amsterdamse Bos and at VU university and ING. The connection between the two is not a coincidence. Competition is at the heart of both sport and business. Businesses like a challenge; so do we. It’s all in the game: taking risks, turning things up a notch or two. Why join Hello Zuidas?: Olympic Stadium director Hans Lubberding: ‘The promotion of the Olympic area has been scaled up to include the whole of Sportas. It’s a transformation that brings together sports, businesses, media, science, culture and entertainment. We think now is a good time to connect with our neighbours in Zuidas!’
Company: Beter Benutten is not a company. It is a joint program set up by national government, the regional authorities and businesses. Sector: Mobility Connection to Zuidas: Beter Benutten focuses on improving accessibility and combating the worst congestion hotspots in the region, by adjusting the slip roads and exits on the A10 and promoting car-sharing schemes, smart parking, etc. Why join Hello Zuidas?: Beter Benutten became a Hello Zuidas member because we think good traffic flow is essential to the economic development of the Amsterdam metropolitan area.
Company: The Oyster Club Sector: Hospitality Number of staff: 30 Connection to Zuidas: The Oyster Club is the perfect venue for lunches, dinners and private seminars, thanks to its perfect location at the Olympic Stadium in Zuidas. Why join Hello Zuidas?: We wanted to strengthen our contacts with the other Hello Zuidas members and continue to let them experience the best we have to offer.
Company: Greenwheels Sector: Car-sharing Connection to Zuidas: Audi and several of its partners launched the shared-fleet program to improve mobility around Zuidas. Staff working for affiliated businesses in Zuidas may use the corporate shared fleet for business-related transport. Why join Hello Zuidas?: We hope that together we can make a success of the Audi shared-fleet project.
Company: Inbo Sector: Urban strategy, architecture, civil engineering Number of staff: 120 (60 of whom work in Kop Zuidas) Connection to Zuidas: Inbo has been involved in the architectural and civil engineering side of Zuidas development for years. This is why we jumped at the chance to establish a temporary office for our Amsterdam branch at the Old School complex in Kop Zuidas. Why join Hello Zuidas?: The 900 Mahler residential tower, that was designed by us, is in the process of being built. It’s our visiting card as well as an invitation: living in Zuidas is becoming ever more popular and that also makes it an attractive place to work. Old School may seem to be a little out of the way, but the place as well as the people radiate energy.
Memo board FOLLOW THE STIBBE AND AKZONOBEL OFFICE DEVELOPMENTS AS THEY HAPPEN Curious about progress on the new Stibbe and AkzoNobel offices? You may follow developments live via the webcam zuidas.webcam.nl/stibbe/
NEW NOVOTEL RESTAURANT CONCEPT At the end of 2013, the Novotel Amsterdam City will launch its new restaurant concept URBN. The concept, in which guests are free to choose as well as personalize their dishes, is available from two up to two-hundred guests. Find out more about this new way of dining, or check our options for a business lunch, dinner or party by contacting 020 541 11 23.
CEO ME! Curious how your CEO conquered his or her position in the boardroom? Authors Mirjam van Immerzeel and Willemijn van Benthem spill the beans in their bestselling book CEO me! (now in its third edition). CEO me! is an in-depth look at companies, careers and leadership in the Netherlands. The book contains interviews with Dutch CEOs, members of advisory boards, head hunters and boardroom whisperers. Check out CEOme.nl for the latest news and opinions about leadership, ambition and diversity.
VISIT TITANIC: THE ARTIFACT EXHIBITION IN AMSTERDAM EXPO FOR FREE! We’ve another great Share, Like & Win campaign on our Facebook page. Hello Zuidas has 5x2 free tickets for Titanic: The Artifact Exhibition in Amsterdam EXPO to give away. Like the Hello Zuidas Facebook page (www.facebook.com/hellozuidas), share it and who knows, maybe you and a friend will win tickets for this great exhibition. The names of the winners will be published on January 13th.
NEW MANAGER FOR SYMPHONY’S Gies Buyserd is the new general manager at Symphony’s. He will replace Corinne de Groot, who has moved to Rabobank’s head office in Utrecht. Gies has already worked at Symphony’s for two years and we wish him the best of luck in his new job.
ART IN ZUIDAS G&S Vastgoed, the Look for Art Gallery and artist duo Pipsqueak was here!!! have selected 16 works of art to exhibit on hoardings at the 900 Mahler location. You can see the entire collection from the Boelelaan.
E-mail your memo’s to email@example.com.
Participants Hello Zuidas – January 2014
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COLOPHON Foundation Hello Zuidas Strawinskylaan 61 - 1077 XW - Amsterdam, NL + 31 (0)20 333 7441 - email@example.com www.hellozuidas.com www.facebook.com/hellozuidas www.twitter.com/hellozuidas Our goal: With an excellent business climate, worldrenowned educational institutions within reach, and leading companies in many sectors from many countries, the Zuidas has huge potential. The foundation Hello Zuidas contributes to the Zuidas by realizing a well functioning area. The goal is to promote a district that has international appeal, and high quality working and living conditions. Magazine Hello Zuidas is issued by ASEGA Media: Parnassusweg 819, 9th floor - 1082 LZ - Amsterdam (UN Studio-gebouw, Zuidas) Goirkestraat 90 – 5046 GN – Tilburg, NL P.O. Box: 9202 - 5000 HE – Tilburg, NL +31 (0) 20 820 3976 - + 31 (0) 13 545 3298 firstname.lastname@example.org - www.asega.nl Editor-in-chief: Romy Lange Management/Sr. Sales: Bob Oostelbos Sales executives: Romy Lange, Karin Starreveld, Nicole Pak Art Director & Graphic Designer: Jilles Mermans Translation: Zuidas Text and Translations Final Editor: Ellen Josée Westrik Editors/contributors: Jori Spitz, Kristen van den Hul, Romy Lange, Eric Burgers, Willem Jonathan Kok & Elke Roelant Photography: Jalisa Oudenaarde, William Maanders, Veronika Bacova, Wouter van Ierssel, Carel Voges, Nicole Pak & Yorick Meijdam Editorial advisory board: Sasja Albersen, Jeannette Driessen, Olivier Otten, Eline Hoogendijk Thanks to: Jaap Winter, Dienst Zuidas, ProperyNL, Kirsten van den Hul, Het Financieele Dagblad, Beter Benutten, Greenwheels, Gloria Font, Hermine Voûte, Willem Jonathan Kok, Amsterdam Expo, Taalcentrum VU, AmCham, Fortron, G&S Vastgoed, The Office Operators, ARCADIS, VU University, Zuidasdok & maps4news. Printed by: Drukkerij Gianotten Do you have a message for the editorial team or would you like to place an ad? Send us an e-mail at email@example.com Print run each edition: 20.000 copies Circulation: It’s a free magazine for Zuidas. Each edition comprises 20.000 printed copies. It will be distributed by promo teams, loose circulation, HRM departments of companies op Zuidas to guarantee reaching the (sub) target groups of Zuidas, Amsterdam and Schiphol. Frequency: Six times a year, (bi-monthly)* (*four times in 2014) Copyright: © 2014 ASEGA Media. All rights reserved. Nothing appearing in this magazine (information, pictures, images) may be copied or reproduced, in any manner whatsoever, unless explicit permission has been given in writing.
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