TOY guide neighborhood
TOY
Welcome to ASD Market Week’s Toy Neighborhood Guide, one of nine guides to help navigate the show and ignite product discovery without missing a beat.
Within the Toy Neighborhood, you’ll have fun exploring a variety of collectibles, dolls, games, novelty, and plush items at unbeatable prices. Are you looking for the next “it” toy or product with profit-boosting margins? This is the place to be! The Toy Neighborhood features musthave products to freshen up your merchandise mix, delight new customers of all ages, and boost your sales.
Get to know the neighborhood and maximize your experience with exclusive insights, tips, brand highlights, and valuable information.
We’ll see you on the floor!
TOY FUN FACT
Did you know that six pieces of the standard eight-studded Lego blocks can be combined in nearly one billion ways?
Lego follows a standard system of precision and consistency. Any Lego block produced since 1960 will flawlessly work together.
SUBCATEGORIES
HOW TO SHOP TOY
Walk Every Aisle
Keep your eyes open! Take notes on which items and brands stand out to you. Imagine your customer and look for items that will draw them into your store.
Plan Ahead
Use the ASD Market Week Mobile App to search and explore brands before the show. Save your favorites, preview products, find private label offerings, and view show specials to maximize your time in this neighborhood.
Discover NEW Brands
Each neighborhood features brands that are new to the show, offering new distribution and revenue potential. Look for “NEW” floor stickers in every neighborhood to easily spot these opportunities or search the Mobile App.
Look for Bestsellers
Ask about a brand’s new and best-selling items to see what’s trending. Bestsellers are a great way to test a new item or introduce a new category.
Win with Deals
Shop for new and classic games, toys, and plush at affordable prices to make your store a year-round destination for gifting.
Play at Every Age
Toys aren’t just for kids! From puzzles to tech-enhanced gadgets, freshen up your product assortment with timeless family favorites and the latest toy trends, offering items for all ages.
Join the Fandom Leverage social media’s influence and purchase trending products to attract a wider audience. With popularity around nostalgic products, beloved characters, and pop culture moments, you’ll want to keep this at the forefront of your mind.
IF YOU LOVE TOY , YOU’LL ALSO LOVE THESE NEIGHBORHOODS
Purchase books, souvenirs, and other gifts that merchandise well with toys.
Browse an assortment of closeout and dollar store toys, puzzles, and games.
Find toys, novelties, and other products that you can take home with you.
Now Trending … TOY
• Building Sets
• Putty & Compounds
• Musical Toys
• STEM Toys
• Life Skills Toys
Tech
• Interactive Robots
• App-Activated Products
• Digital Toys
• Gaming Accessories
• Audio Players With Expandable Content Education & Exploration
Retro
• Nostalgic Action Figures
• Board Games
• Collectibles
• Life-Size Games
• Classic Favorites
Beloved Characters Inspired By…
• Blockbuster Movies
• Cartoons & Anime
• YouTube Favorites
• Nostalgic Remakes
Petite Playthings & Jumbo Joys
• Miniature Dolls & Figurines
• Oversized Plush Toys
• Pocket-Sized Play Food
• Compact Crafts
Products for Puzzlers
• Jigsaw Puzzles
• 3D Models
• Customized Puzzles
• Combination Puzzles & Speed Cubes
Inclusive Play
• All-Abilities Dolls
• Multilingual Products
• Sensory Toys
• Multicultural Characteristics
Toys for All Ages
• Newborns & Toddlers
• Tweens & Teens
• Adults of Every Generation
• Retirees & Elders
Andrii Oleksiienko
TOY THE BIZ BUZZ ON TOY
WHAT STORE TYPES SHOP TOY?
Interactive and techdriven toys are surging in popularity as children seek more engaging experiences that combine the digital and physical realms — and parents seek educational toys that stimulate skills like critical thinking, creativity, and social interaction.
Smart toy features like augmented reality through nostalgic brands and new trending smart technology have fueled the trend.
Source: Biz Community
Adults bought more toys for themselves than any other age group for the first time ever in 2024, surpassing toys even for the historically dominant preschooler demographic. Consumers aged 18 and up spent $1.5 billion in toy-related purchases from January through April, according to market research from Circana. Trading cards, Squishmallows, Lego sets, and sports toys were among the most soughtafter products.
Source: CNN
“Our entire trip to ASD Market Week was paid for with the first item we bought.”
-Fran Delozier, Three Bears General Store
TOY FAMILIAR FACES AT ASD MARKET WEEK
Fiesta
A premier plush toy manufacturer known for innovative designs, quality products, competitive pricing, and private label offerings.
The Petting Zoo
With the highest quality wholesale plush at the greatest value, they offer a variety of items, including customized and recycled plush.
Madd Capp Games & Puzzles
Founded by two brothers, they create inspiring puzzles and exciting games that are loved by kids, adored by adults, and are ecofriendly.
“The location is great and our buyers love coming to Vegas. It is easy for us to get to and is a one-stop-shop for all of our buyers.”
Jonathan Jenkins, Perfect Petzzz
