

GIFT + HOME
Welcome to ASD Market Week’s Gift + Home Neighborhood Guide, one of nine guides to help navigate the show and ignite product discovery without missing a beat.
Within the Gift + Home Neighborhood, you’ll find the largest selection of home décor including bed and bath essentials, kitchen must-haves, garden and outdoor products, gifts, party supplies, gourmet items, and even the latest pet products.
Whether you’re looking to add profitable gifting items to your store or to expand your selection, this neighborhood provides a great assortment for all lifestyles, budgets, and hobbies. We’ll see you on the floor!
GIFT + HOME FUN FACT
Did you know that 68% of people consider gift giving one of their “love languages”? Gifts benefit both the giver and the receiver. Why not include this category in your buying selection to create TWO loyal customers with one easy purchase?
SUBCATEGORIES
HOW TO SHOP GIFT + HOME
Walk Every Aisle
Keep your eyes open! Take notes on which items and brands stand out to you. Imagine your customer and look for items that will draw them into your store.
Plan Ahead
Use the ASD Mobile App to search and explore brands before the show. Save your favorites, preview products, find private label offerings, and view show specials to maximize your time in this neighborhood.
Discover NEW Brands
Each neighborhood features brands that are new to the show, offering new distribution and revenue potential. Look for “NEW” floor stickers in every neighborhood to easily spot these opportunities or search the ASD Mobile App.
Look For Bestsellers

Ask about a brand’s new and best-selling items to see what’s trending. Bestsellers are a great way to test a new item or introduce a new category.
Bring The Outdoors In
Nature meets modern living in the world of biophilic design. As more shoppers are bringing the outdoors in, indoor-friendly outdoor items can transform not only your bottom line, but your customer’s home into a tranquil oasis.
Get The Look For Less
From stationery and school supplies to candles and home décor, you can find sought-after trends for a fraction of the price. Whether you are brick-and-mortar or e-commerce, meet the needs of your evolving customer with affordable products that fly off the shelves.
Celebrate All
Year
Shop with special occasions and holidays in mind. Most customers share a common shopping habit; they purchase something for Mother’s Day, for their boss, for an anniversary, a birthday, or a wedding. Personalize items to create a more meaningful connection that can impact your shoppers and your sales.
IF
YOU LOVE GIFT + HOME , YOU’LL ALSO LOVE THESE NEIGHBORHOODS
TOY Shop for playful additions including games, toys, and novelty items.
Now Trending … GIFT + HOME

Cozy Home
• Candles & Incense
• Throws & Pillows
• Plush Slippers & Socks
• Wooden Trays & Accents
• Art & Décor

Little Luxuries
• Pillowcases & Sleep Masks
• Handcrafted Goods
• Bath & Body Sets
• Room Fragrance
• Keepsakes for Baby & Child

Outdoor Living & Inspiration
• Faux Plants and Florals
• Tabletop
• Coastal Accents
• Party & Holiday Decorations
• Backyard & Garden Décor

Home Décor Statements
• Disco Ball Chic
• Printed Curtains
• Neon Signs & Wall Art
• Decorative Figures and Sculptures

Artisanal Gifting
• Small Batch Candles
• Hand-Illustrated Cards
• Hand-Woven Accessories & Décor
• Gourmet Sweets & Snacks
• Handmade Baskets

Functional Tech
• TemperatureControlled Mugs
• Stylish Charging Hubs
• Smart Water Bottles
• Digital Picture Frames

DIY Projects
• Macrame Crafts
• Rug Tufting Kits
• Scrapbooking Supplies
• Crochet Tools
• Beading & BraceletMaking Kits

Everything Personalized
• Monogram Stationery & School Supplies
• Initial Jewelry
• Customized Drinkware
• Occupation Gifts
• Namedrop Items
• Gifts for Sports Fans
GIFT + HOME


WHAT STORE TYPES SHOP
GIFT + HOME?
• Specialty Chains
• Gift Boutiques
• General Merchandise Stores • Resorts & Spas
Department Stores
Specialty Buying Groups
THE BIZ BUZZ ON GIFT + HOME
Sales of serveware and small specialty appliances are being bolstered by a renewed focus on home gatherings and a larger cultural shift toward in-person social connection, according to market research firm Circana. The trend in entertaining at home affordably is coming at a moment when many high-use entertaining products purchased early in the pandemic are hitting their replacement phase — positioning these categories for strong growth.
Source: Home Furnishings News
With projected consumer spending reaching a record $27.5 billion this Valentine’s Day, the gift retailing market forecasts rapid expansion in 2025 — fueling growth in the global gift box market along with it. Gift-giving culture has expanded globally, driving demand for packaging to enhance the gifting experience and create share-worthy moments. In addition to aesthetic appeal, consumers are increasingly seeking eco-friendly options that minimize waste.
Source: National Retail Federation, Zion Market Research
Discount Stores
Hotels
Home Improvement Stores
“I would describe ASD Market Week as a shopper’s paradise. It’s where we find the highest margin items in our stores.”
-Jacob Umhoefer, Fredrick’s Hallmark
GIFT + HOME
FAMILIAR FACES AT ASD MARKET WEEK
Banzai Living & Beauty
Your one-stop source for home, kitchen, toys & beauty care from head to toe.
SunStaches
Founded by three best friends, they offer highquality, novelty eyewear with all the benefits of sunglasses such as UV protection.

“It’s not just the orders that you’re writing, which we always do well with here, it’s the people that you meet. Every type of buyer under the sun comes to ASD Market Week.”
Kenny May, JRS Ventures
DM Merchandising
Using their expertise in merchandising, they create turn-key products that bring success to those who sell them and joy to those who buy them.


