BEAUTY Drobot Dean - stock.adobe.com
neighborhood guide
YOU ARE HERE
BEAUTY
Welcome to ASD Market Week’s Beauty Neighborhood Guide, one of nine guides to help navigate the ASD show and ignite product discoveries so you won’t miss a beat. Explore the Beauty Neighborhood and shop the widest selection of on-trend beauty products at affordable prices. Is beauty your main focus? Are you thinking of introducing this booming category into your merchandise mix? You’ve come to the right neighborhood! Our Beauty brands will share tips, tricks, and amazing deals to boost your sales and increase those important margins. We’re excited to share insights, tips, vendor highlights, and valuable information to maximize your experience in the Beauty Neighborhood. We’ll see you on the show floor!
BEAUTY FUN FACT
Have you heard of the Lipstick Effect?
During times of economic struggle, consumers spend more on little luxuries like lipstick. Cosmetics and Beauty products provide a sense of comfort and a way to treat oneself. Beauty products add value for your customers and is a recession-proof category.
Beauty Tools
Skincare
Cosmetics
Fragrance
Hair
Nails
Spa
Wellness
HOW TO SHOP BEAUTY
Walk Every Aisle Take note of what excites you, new trends, top sellers, customer favorites. With your customer and budget in mind, notes in hand, revisit your favorites and buy.
Take Risks Remember, this neighborhood is packed with high-margin, low-cost items so it’s a great place to take a risk on something new. Determine a product mix and price point and go for it! Identify Key Items Use the ASD Market Week Show Planner to search vendors and filter by product. Visit the Product Display Cases throughout the show lobbies for trend highlights. Татьяна Савченко - stock.adobe.com
Meet New Brands Keep an eye out for “NEW” floor stickers, as these highlight new brands. Introduce yourself and say “hello”. This is a great way to inspire fresh ideas and introduce new key items to your store. Research Target Audience Do your research. Ask your customers to get a pulse on the beauty items they want. Think about ideas for gift giving holidays like Valentine’s Day and Mother’s Day. Drive Sales with Cross Merchandising Visit other Neighborhoods like Gift+Home and Alternative Lifestyle to see additional beauty items or to pair complimentary products within your store. Explore Conscious Brands Visit booths that share your values. Check out sustainable, woman-owned, BIPOC-owned, LGBTQIA+ and diverse brands. Use the Show Planner to filter and search these options.
IF YOU LOVE BEAUTY, YOU’LL ALSO LOVE THESE NEIGHBORHOODS GIFT+ HOME
SOURCE DIRECT
ALTERNATIVE LIFESTYLE
Discover Beauty & Skincare brands are located in this neighborhood
Visit Global Beauty Suppliers and Private Label Products
Explore Beauty & Wellness products with alternatives like CBD & Hemp
BEAUTY
MUST-HAVE TRENDS Wayhome Studio - stock.adobe.com
Mane Attraction • Hair Health & Repair • Styling Tools • Extensions • Enhancements
Treat Yourself • Face Masks • Bath Bombs • Essential Oils • Anti-aging Tools
Aleksandar - stock.adobe.com
Pixel-Shot- stock.adobe.com
Eye Catchers • Lashes • Bold Shadows • Wow Brows • Eye Skin Care • Tool & Brushes
Next-Level Nails • Polishes • Press ons • Nail Treatments • Shaping Tools
Aleksandar - stock.adobe.com
Scent-Sational • Perfumes • Colognes • Mists • Oils • Scented Lotions
Go-To Grooming • Shaving Supplies • Kits • Hair Care • Beard Care
valiantsin - stock.adobe.com
Prostock-studio - stock.adobe.com
Au Naturel • Organic • Cruelty-Free • Plant-based • Sustainable • Natural makeup
Denira - stock.adobe.com
Atlas- stock.adobe.com
Flawless Skin • Serums • Moisturizers • Masks • Makeup • Exfoliators • Treatments
BEAUTY
NEW BRAND SHOWCASE Beauty & Cosmetic USA
Paris Perfumes
Best Known For Cosmetics, personal care, and fragrances and their great mix of availability and price.
Best Known For Variety of niche & premium French perfume brands that are both high end and affordable.
Booth C35330
Booth C35318
Vintage Group
Miss Lil USA
Best Known For Lip gloss and lip balm in super cute designs for teens.
Best Known For Cosmetics and beauty accessories including lashes, makeup, application tools and more.
Booth C36033
THE BIZ-BUZZ ON BEAUTY With an increase in the return to brick and mortar stores, Target introduced a partnership with Ulta to test shop-in-shops that offer a wider range of luxury cosmetics in a convenient one-stop atmosphere. The result? Customers loved it! Target didn’t just see a rise in loyal shoppers, they noted an increase in new customers who were discovering Target through their love of Ulta and the Beauty space. Source: Target.com
Booth C36506
Beauty is no longer confined to stand-alone and specialty cosmetic stores. Best Buy, a brand known for technology and electronics, decided to bring in skincare tools and gadgets in late 2022. With growth in Beauty occurring year over year, this big-box retailer has gained new customers and, has since added nearly 100 skincare devices available online and in stores. Source: RetailDive.com, CNBC.com
New Africa - stock.adobe.com
WHAT STORE TYPES SHOP BEAUTY? • Specialty Boutiques
• Apparel Stores
• Fitness Studios
• Department Stores
• Beauty Stores
• Grocery stores
• Discount Stores
• Convenience Stores
• Gas Stations
• Hotel & Travel
• Online Retailers
• Dollar Stores
• Gift Shops
• Spas + Salons
• Big Box
*New From March 2024 Show
“In one day, we found all the vendors we needed and then some.” -Marisol Cornwell, Owner Lashes del Sol
BEAUTY
FAMILIAR FACES AT ASD MARKET WEEK Perfume Center of America
HAZ International
Cala Products
This long-time brand offers the best wholesale pricing globally on fragrance, skincare, and cosmetic products.
This international brand provides quality pricing on perfumes and beauty items to customers around the world.
Offering a broad assortment of items, this beauty brand delivers premium value products at competitive prices.
Booth C35415
“We’ve been coming to ASD for six years and keep coming back because the show is innovative and we meet customers from all over the world. It’s why we love launching new products here.” -Maitri Vyas from Jlash
Booth C35623
Booth C35617
see you in the
BEAUTY neighborhood!
Wayhome Studio - stock.adobe.com
Want to maximize your visit? Explore additional Neighborhoods