THE SUSTAINABILITY
PARADOX At ARMOR, we don’t claim to have it all figured out when it comes to truly green rust prevention or rust removal methods or products. What we do know is that we’re a company dedicated to developing and selling only those products that meet our clean, safe, easy-to-use & green standards. There are few clear-cut, across-the-board answers, but in our pursuit to proudly fly the green flag, we found occasions when we might actually be doing more harm than good. This is what we call “The Sustainability Paradox.” If we dig a little deeper we often find that the sustainable choice, isn’t always the obvious choice. Take a look at a couple surprising examples.
THE COFFEE CUP CONUNDRUM The good news is reusable cups save over 1 million disposable cups every day from the landfill. The bad news is over 2.5 billion disposable cups are still discarded globally each year. Anything that brings that number down is a good thing, but first we need to know the whole story to make sure we actually are doing the “green” thing.
THE HIDDEN COSTS OF “GREEN” REUSABLE CUPS First, production costs are not comparable – single-serve disposables are cheaper to make than their reusable counterparts. Reusable cups made of plastic, stainless steel, glass and ceramic, use an enormous amount of natural resources over the course of their life-cycle – both in their production and upkeep. In the end, a reusable cup’s “green status” hinges on how many you own (less is more) and its frequent, repeated, long-term use.
