2016 Fall Conferences
Marketing Conference The ABA and Sells Agency teamed up to host the second annual ABA Marketing Conference November 7-8 in Little Rock. The event, which pulled in nearly 50 bankers from across the state, featured local and national speakers and experts on a range of topics, as well as three round table discussions. On Monday, Jeff Wingfield of Acxiom discussed utilizing customer demographics to best benefit your organization. This topic segued into the next speaker, Gary Dowdy of the Venture Center, who discussed FinTech and innovation, including what’s already in place and what is in the near future. Tuesday’s featured speaker, Jeff Slutsky of Streetfighter Marketing kept attendees laughing while giving them innovative ideas on building relationships and generating creative and more effective communication. Panel discussions included a Media Mix Round Table with representatives from TV, radio, and digital media formats; a Marketing and Compliance panel with area bankers sitting in both departments; and an “Ask the Bank Executives” panel, with representatives from Centennial, First Financial, Simmons, and Arvest Banks.
Bankers sitting on the Ask the Bank Executives Panel were Scott Hancock, Centennial Bank, Fayetteville; Craig Mobley, First Financial Bank, El Dorado; Daniel Robinson, Simmons Bank, Jonesboro; and Jim Cargill, Arvest Bank, Little Rock.
Click here to see more photos from the Marketing Conference! Conference attendees listen in as Jeff Wingfield of Acxiom speaks on customer demographics, where to get them, and how to apply them to the bank’s marketing strategy.
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The Arkansas Banker | December 2016
Bankers sitting on the Marketing & Compliance Round Table were Roger Sundermeier, First Arkansas Bank & Trust, Jacksonville; Kim Hightower, River Town Bank, Dardanelle; Beth Weldon, First Financial Bank, El Dorado; and Sarah Bolek, Arvest Bank, Lowell. Jeff Wingfield of Acxiom kicked off the conference with a talk on utilizing the customer demographics banks already collect to their maximum potential.
Managing Director of The Venture Center in Little Rock, Gary Dowdy, gave attendees a look at the future of FinTech.
How does a Street Fighter grow their business? Jeff Slutsky gave conference-goers some out-of-the-box tactics for building relationships.
