Submitted By HMA PR On Behalf Of Harrah’s Ak-Chin Casino. Written by Jennifer Schwegman who is a public relations strategist and freelance writer based in Phoenix, Arizona.
A POSITIVE BET: Embracing Corporate Social Responsibility
C
orporate Social Responsibility (CSR) is the idea that a company should play a positive role in the community and consider all business decisions' environmental and social impact. The concept of CSR has become incredibly popular over the years, challenging the business world to be active contributors to the well-being of society and the environment. The entertainment industry is no different. Casinos like Harrah’s Ak-Chin Casino are demonstrating their commitment to CSR and showing how ethical considerations and community support can thrive even in the gambling world.
Promote Responsible Gambling A cornerstone of casino CSR efforts revolves around responsible gambling initiatives. Harrah’s Ak-Chin Casino’s management partner Caesars Entertainment has simple and unequivocal goals regarding responsible gambling. While the organization wants everyone visiting the property to have fun, they are also prepared to recognize and support guests struggling with excessive gambling. The casino fosters a healthier gambling culture by taking proactive measures like implementing selfexclusion programs, setting betting limits, and providing resources for those seeking assistance with gambling addiction. Community Engagement and Empowerment Successful CSR initiatives extend beyond the casino floor and reach the heart of the surrounding communities. Harrah’s AkChin Casino’s HERO program is a team member-based volunteer program in which Harrah's staff and their families make noteworthy and visible contributions by donating their time, skills, expertise, and compassion to dozens of nonprofits and volunteer projects throughout the community. The casino also collaborates and supports nonprofit partners and charitable causes that align with the organization's values. The casino strengthens ties with residents and creates a positive legacy beyond casino operations by actively supporting and participating in local community efforts.
“The HERO program has allowed our casino and our employees to support meaningful causes near and dear to our hearts,” says HERO Committee Chair Barbara Achten. "Our CSR initiatives foster a culture of team-building and employee engagement that helps them connect more personally. I'm proud to be a part of the effort." Environmental Sustainability Environmental sustainability is another vital aspect of casino CSR. By integrating sustainable practices, casinos contribute to the fight against climate change and set an example for others in the entertainment space to follow. Environmental stewardship is an essential pillar of Harrah's AkChin Casino's Code of Commitment, as the property recognizes the importance of being responsible stewards of the environment. The CodeGreen committee ensures the property demonstrates its energy conservation and environmental sustainability leadership. Harrah's Ak-Chin Casino CodeGreen Chair April Stovall says, “Our Code of Commitment is a public pledge to employees, guests and the community-at-large that our organization will consistently explore and implement new ways to reduce the environmental footprint.” (Continued on page 22)
azgamingguide.com | November 2023 | Arizona Gaming Guide 21
