A LEGACY THAT INSPIRES GENERATIONS
In Memory of Mr. Farouk Yousuf Almoayyed
His life was a testament to quiet ambition and consistent action.
With deep respect and heartfelt remembrance, we honour the extraordinary life and enduring legacy of our Chairman, Mr. Farouk Yousuf Almoayyed. His passing marks not only the end of an era but also the celebration of a life that shaped the business landscape of Bahrain and left a lasting imprint on generations to come.
His was a life defined by vision, discipline, and a strong commitment to progress. Under his leadership, Y.K. Almoayyed & Sons evolved into one of Bahrain’s most trusted business groups. He saw opportunity where others saw risk, and led with clarity, prudence, and compassion, touching countless lives with his quiet generosity and unwavering values.
Foundations of Leadership
Born on 26 May 1944 in Manama’s historic Fareej Al Fadhel neighbourhood, Mr. Farouk was the eldest of seven children. From an early age, he worked alongside his father, the late Yousuf Khalil Almoayyed, at his shop in the old Manama Souq - absorbing not only the spirit of entrepreneurship but also the values of humility, service, and responsibility. After earning a degree in mechanical engineering from Loughborough University in the UK, he returned to Bahrain in the late 1960s, full of purpose and ambition, ready to expand the family business.
Bold Steps for a Bright Future
Under Mr. Farouk’s visionary guidance, Y.K. Almoayyed & Sons experienced expansive growth. He secured strategic partnerships with global brands and diversified the company into new sectors, ensuring resilience and relevance in a rapidly changing world.
In 1968, he secured the Nissan (then Datsun) dealership - a pivotal milestone in the company’s journey. His foresight was further demonstrated when he swiftly brought in brands like Ignis and Clem after General Electric exited the electrical goods market. In 1972, he introduced Toshiba to the Bahraini marketan early example of his keen eye for emerging global trends and his ability to bring innovation home.
This same forward-thinking approach would guide him through the decades that followed, as he led the group’s evolution with thoughtful deliberation and consistent vision.
In 1994, he acquired Ashraf’s, one of Bahrain’s leading retail distributors. Following the passing of his father
With HM King Hamad bin Isa Al Khalifa
With HRH Prince Salman bin Hamad Al Khalifa, Crown Prince and Prime Minister of the Kingdom of Bahrain
in 1996, Mr. Farouk assumed the Chairmanship of Y.K. Almoayyed & Sons and soon led the development of Almoayyed Tower - a 47-storey landmark in Seef that stands as a symbol of his forward-looking leadership. He also established Almoayyed Contracting Group, expanding from the group’s air-conditioning division, into one of the leading contractors in civil and electromechanical contracting in the region.
Beyond Business
Mr. Farouk’s influence reached far beyond the boardroom. He was a figure of national significance - bridging the worlds of enterprise, education, and public service with unwavering dedication and quiet strength.
He served as Chairman of numerous entities, including the National Bank of Bahrain, Bahrain Duty Free, Gulf Hotels Group, and Bahrain National Holding. Equally committed to public service and education, he chaired the boards of Ibn Khuldoon National School and Ahlia University, and contributed significantly to national bodies such as the Economic Development Board, the LMRA, and the Shura Council. Internationally, he provided counsel to institutions like Harvard University’s Institute for Social and Economic Policy and Georgetown University’s Centre for Contemporary Arab Studies.
Despite his many accolades, Mr. Farouk remained a man of humility. He supported initiatives across
education, healthcare, and social welfare - not for recognition, but out of a deep sense of duty.
In 2019, he was honoured with the Bahrain Award for Entrepreneurship’s Lifetime Achievement Award under the patronage of HRH Prince Salman bin Hamad Al Khalifa. He also received the Medal of Civil Merit from HM King Felipe VI of Spain - the highest civilian honour
bestowed by the Spanish Crown - in recognition of his role in strengthening Bahraini-Spanish relations.
A Lasting Legacy
Mr. Farouk leaves behind more than just a thriving enterprise - he leaves a compass of values, a standard of integrity, and a deeply rooted belief in service to others. His devotion to family, his thoughtful leadership, and his commitment to the greater good are woven into the very fabric of Y.K. Almoayyed & Sons. He passed on to his family the values that guided his life - humility, discipline, and a deep sense of purpose in serving both his country and others.
As we move forward with gratitude, carrying his legacy as both a responsibility and a testament to what is possible with vision and values, may his memory continue to inspire us all, and may his life remain a source of strength for generations to come.
Nissan Introduces the All-New 2025
KICKS in Bahrain
Y.K. Almoayyed & Sons, the sole distributor of Nissan in the Kingdom of Bahrain, has unveiled the new 2025 Nissan Kicks during their Ghabga event at the Gulf Convention Centre. With a striking new design, best-in-class versatility, and an array of advanced technologies, the 2025 KICKS sets a new benchmark in its segment, making every journey truly epic.
Y.K. Almoayyed & Sons and HIKVISION
Sign Partnership Agreement
HIKVISION has signed a partnership agreement with Y.K. Almoayyed & Sons IBS Division, appointing them as a GoldLevel Value Added Solution Partner (VASP) for HIKVISION’s security and surveillance solutions in the Kingdom of Bahrain.
What’s up YK up
BIC and Y.K. Almoayyed & Sons Sign New Partnership Agreement
Bahrain International Circuit (BIC), ‘The Home of Motorsport in the Middle East’, and Y.K. Almoayyed & Sons (YKA) announced today a new three-year partnership, with YKA continuing its role as Official Track Transportation and Official Experience Partner.
Y.K. Almoayyed & Sons Honored for Excellence in Sustainability
Y.K. Almoayyed & Sons (YKA) was recognised by HSBC for excellence in sustainability under the HSBC Sustainable Business Accelerator 2024, delivered by Diginex. The programme supports companies in ESG reporting, KPI identification, and GHG footprint calculation—highlighting YKA’s commitment to embedding measurable ESG strategies across its operations.
Sponsoring Institute of Chartered Accountants of India
Y.K. Almoayyed & Sons (YKA) Vehicle Leasing is the Platinum sponsor of the Bahrain Chapter of the Institute of Chartered Accountants of India (ICAI) for 2024–25. The partnership reflects YKA’s commitment to professional excellence and aims to foster collaboration and value for Bahrain’s professional community.
Ford Outstanding Partnership Honor for Almoayyed Motors
Almoayyed Motors, Bahrain’s official distributor of Ford and Lincoln, received the 2024 Outstanding Partnership Award from Ford Motor Company at a ceremony in Dubai. The award was presented by Kay Hart to Y.K. Almoayyed & Sons CEO Alok Gupta, in the presence of Ford Middle East President Ravi Ravichandran and GM Mario D’Costa.
YKA Heavy Equipment Service Recognized by UD Trucks for Digital Transformation
Y.K. Almoayyed & Sons’ Heavy Equipment Division, the official distributor of UD Trucks in Bahrain, received the Sustainability Award for Digital Transformation at the UD Trucks Partners Conference in Muscat. The award was presented by Fabrice Gorlier to K. Jayadev Menon, with Koichi Ito and Georgekutty Thomas also in attendance.
What’s up YK
Y.K. Almoayyed & Sons Receives Prestigious Global Nissan Aftersales Award
Y.K. Almoayyed & Sons, the sole distributor of Nissan vehicles in Bahrain, has received the prestigious Global Nissan Aftersales Award. The recognition highlights the company’s excellence in aftersales operations, including Spare Parts, Service, and Customer Relationship Management, placing it among Nissan’s top global performers.
YKA Electronics & Home Appliances
Sign Exclusive Partnership with Al Salam Bank
Y.K. Almoayyed & Sons (YKA) Electronics & Home Appliances division has partnered exclusively with Al Salam Bank to offer a special promotion valid until 26 October 2025. Al Salam Bank clients will receive a 10% discount and an extended one-year warranty on purchases, with BNPL options available at YKA showrooms in Manama and Gudaibiya.
Asia Motors secures a Fleet Deal with Almoayyed Transport
Asia Motors, a division of Y.K. Almoayyed & Sons, has finalised a key deal with Almoayyed Transports Company for the delivery of JMC Co-star 23-seater buses. This agreement underscores Asia Motors’ role as the exclusive JMC distributor in Bahrain and reflects rising demand for efficient, reliable commercial transport solutions.
Asia Motors Hosts High-Level Delegation from Kaiyi to Strengthen Strategic Partnership
Asia Motors, the exclusive distributor of Kaiyi vehicles in Bahrain and a division of Y.K. Almoayyed & Sons, recently hosted senior executives from Kaiyi. The visit highlighted Asia Motors’ strong market performance and included strategic discussions on future growth and expansion in Bahrain’s automotive sector.
JMC Expands Presence in Bahrain with Major Fleet Deal with APM Terminal
JMC, distributed by Asia Motors (a division of Y.K. Almoayyed & Sons), marked a key milestone with the delivery of seven JMC Vigus units to APM Terminal. The handover ceremony highlighted JMC’s growing presence in Bahrain’s commercial vehicle sector and was attended by senior executives from both organisations.
Shopping for Home Appliances Made Easier
Y.K. Almoayyed & Sons Electronics and Home Appliances has partnered with FLOOSS, Bahrain’s first instant regulated Sharia-compliant service, to offer flexible payment options for home essentials. The partnership was formalised on 19 January 2025 at FLOOSS Headquarters, with senior representatives from both organisations attending the signing ceremony.
What’s up YK
YKA Light Vehicle Inspection Center Celebrates 3 Years of Excellence
Y.K. Almoayyed & Sons Light Vehicle Inspection Centre (LVIC) celebrates three years of providing reliable vehicle inspection services in Bahrain. In partnership with the General Directorate of Traffic, LVIC has set a standard for safety and service. The anniversary was marked by a ceremony attended by GDT and company officials.
YKA Supports Crown Prince’s Scholarship Program
Y.K. Almoayyed & Sons (YKA) has announced its silver sponsorship of the Crown Prince’s International Scholarship Programme (CPISP). Crown Prince Court political and economic affairs adviser and CPISP financial and administrative head His Excellency Shaikh Mohammed bin Isa Al Khalifa met YKA Chairman Mohammed Almoayyed and Managing Director Mona Almoayyed, who announced the decision.
Meeting Principals
Delegates from Nissan Middle East met with the Nissan Bahrain team to align strategic goals and discuss future plans. The meeting also highlighted a strong year-to-date performance, reflecting the brand’s ongoing commitment to excellence and customer satisfaction in the Kingdom.
Y.K. Almoayyed & Sons Electronics & Home Appliances division, exclusive distributor of Glem Gas in Bahrain, hosted Paolo Zampetti, Export Head for MENA, during his recent visit. Discussions centred on 2025 strategies and evolving trends to enhance product offerings and customer experiences in the region.
Representatives from Y.K. Almoayyed & Sons, exclusive distributor of Continental Tires in Bahrain, attended the ‘Contivention 2025’ convention in Tbilisi, Georgia. The three-day event gathered regional distributors to explore the brand’s latest innovations and strategic direction.
Mathias, General Manager of Y.K. Almoayyed & Sons Industrial and Building Systems Division, recently visited Kamstrup’s regional headquarters in Dubai. Welcomed by Ayman Hussein and his team, the visit highlighted a partnership dating back to the 1980s, focused on advancing energy and metering solutions in Bahrain.
Pradeep
YKA Hosts Ramadan Ghabga
Y.K. Almoayyed & Sons recently hosted a gala Ramadan Ghabga at the Gulf Convention Centre. Company’s senior management welcomed the guests, including VIP dignitaries, valued clients and representatives from the media.
Industrial & Building Systems Division Ghabga
Electronics & Home Appliances Division Ghabga
HE Parts & TBLE Division Ghabga
Bodyshop Division Ghabga
Various divisions of Y.K. Almoayyed & Sons also hosted Ghabgas for their esteemed clients during the holy month of Ramadan.
Interview Excellence in Motion
Ensuring road safety and customer satisfaction is no small task, but Mohamed Abdulla Radhi manages it seamlessly at Y.K. Almoayyed & Sons Light Vehicle Inspection Centres (LVIC) in Sitra and Janabiyah. At the General Directorate of Traffic (GDT)-approved facilities, Mohamed plays a crucial role in keeping operations smooth and efficient. His approach to managing the Y.K. Almoayyed LVIC propelled the Sitra branch to being named the most preferred Inspection Centre in a recent GDT audit. In this insightful interview, Mohamed shares his experiences, the challenges of the job, and what makes Y.K. Almoayyed’s inspection centres stand out.
What motivated you to join the Y.K. Almoayyed LVIC?
With a National Diploma in Motor Vehicle Engineering, I joined Y.K. Almoayyed & Sons in 2011 as a technician and worked with different departments over the years. I first specialized in wheel alignment, then moved to the service department for maintenance and then moved to the pre delivery inspection division. Later, I transitioned to the inspection division, which was an exciting opportunity to be part of a new business within the company.
With my experience, I wanted to contribute to the company and the growth of the new inspection centre. Being one of the first members to join this new venture at Y.K. Almoayyed was a significant milestone for me. My background in inspection and my experience in vehicle inspection at GDT, helped me adapt quickly and support the success of the Y.K. Almoayyed LVIC when it was set up in Sitra.
What’s your approach to smoothly maintaining operations at the two Y.K. Almoayyed LVICs?
I’m based at the Sitra branch but also visit the Janabiyah branch when needed. If any issues arise, the team contacts me, and I ensure they’re handled quickly. Every morning, we review all reports to ensure everything is in order before submitting them to the General Directorate of Traffic.
I manage a team of 11 across both branches. We stay focused on our main job: vehicle inspections. The start and end of each month are our busiest times, so we make sure everything runs smoothly. Checking reports early helps us catch any issues before they become problems.
The company’s commitment to promoting a healthy worklife balance allows me to make the most of my time after work hours - whether it’s catching up with friends and family or focusing on my fitness at the gym.
What were the biggest challenges in setting up the Janabiyah branch?
The biggest challenge was meeting all the regulatory requirements. But with strong support from management and great teamwork, we were able to overcome it. My managers were especially supportive, which made a big difference. When the branch opened in October 2024, I was there for the first month to set everything up and make sure operations ran smoothly. Once everything was in place and running well, I transitioned back to my usual role.
Sitra was ranked as the most preferred site in the recent GDT audit. What, in your opinion, sets the Y.K. Almoayyed LVIC apart from others in Bahrain?
What sets Y.K. Almoayyed LVIC apart is the company’s commitment to excellence, attention to detail, and focus on customer satisfaction. We ensure high-quality service while strictly following safety standards, and we use modern equipment to make the inspection process efficient.
At the Sitra branch, we handle a large number of customers, including fleet vehicles and individual car owners, and we ensure everyone receives top-notch service. Our inspection process is fast—it usually takes just five to ten minutes. Our team works efficiently, keeping things running smoothly.
Being ranked as the most preferred site in the GDT audit shows that customers leave happy and satisfied. We constantly take feedback and look for ways to improve. We even ask customers to rate their experience so we can keep enhancing our services.
What is your long-term vision for the Y.K. Almoayyed LVICs’ growth?
Our long-term vision is to expand our network of inspection centres across Bahrain, improve efficiency through advanced technology and automation, and stay ahead of mobility changes. This will help us maintain our position as the most trusted choice for vehicle inspections.
Training is also a key part of our growth. We receive training from the General Directorate of Traffic (GDT), spending about a month learning from their experts. GDT inspectors also visit our centre regularly to provide guidance and answer any questions we have.
One of the most valuable things we’ve learned is how to handle customers professionally. Sometimes, customers arrive frustrated or confused, but we know how to communicate with them in a way that makes them feel heard and reassured. Our goal is to ensure every customer is satisfied.
Nissan Introduces the All-New 2025 KICKS in Bahrain
Designed to defy the ordinary, the 2025 Nissan KICKS features a bold new design, cutting-edge technology, and a more powerful 2.0-liter engine paired with Nissan’s latest Xtronic CVT. It delivers improved performance with best-in-class fuel efficiency, making it an ideal choice for contemporary drivers. The introduction of ProPILOT, Nissan’s advanced driver assistance system, significantly enhances safety and driving confidence, supported by state-of-the-art features such as Automatic Emergency Braking and Blind Spot Intervention.
Striking Design and Versatility
The 2025 Nissan KICKS stands out with its progressive styling inspired by athletic sneaker soles, evident in the detailed rocker panel design. Its commanding front profile includes
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sleek LED projector headlights for better nighttime visibility, complemented by LED daytime running lights that double as amber turn signals. Now longer, taller, and wider than its predecessor, the vehicle commands greater presence on the road. It also features 19-inch alloy wheels and offers 15 exterior color options, including six two-tone combinations, for increased personalization.
Inside, the KICKS boasts a spacious, functional cabin designed for comfort. Premium Zero Gravity™ seats evenly distribute weight and pressure, reducing fatigue during long drives. A panoramic sunroof enhances the cabin’s spacious
feel, with a refined design that minimizes wind noise and maximizes headroom. Passengers benefit from increased knee and shoulder room, ensuring comfort for all occupants.
Advanced Technology and Connectivity
Technology takes center stage in the 2025 KICKS with dual 12.3-inch displays offering improved visibility and an intuitive user interface. Drivers can choose between classic and enhanced display modes for personalized control. Wireless Apple CarPlay® and Android Auto™ facilitate seamless smartphone integration, while two USB Type-C ports provide convenient device charging.
The vehicle includes a premium Bose® 10-speaker audio system, featuring headrest speakers for the driver and front passenger, delivering crisp, immersive sound to enhance every drive.
Enhanced Safety with ProPILOT
The KICKS now features ProPILOT, Nissan’s advanced driver assistance technology, for the first time. This system helps drivers maintain proper lane positioning and manage speed in traffic conditions. Additional safety features include Automatic Emergency Braking with Pedestrian Detection, Rear Automatic Braking, Blind Spot Intervention, Rear Cross Traffic Alert, Lane Departure Prevention, and High Beam Assist. These innovations position the KICKS as one of the safest vehicles in its segment.
Dynamic Performance & Fuel Efficiency
The new KICKS is powered by a 2.0-liter inline-four engine, delivering 142 horsepower and 190 Nm of torque. Paired with Nissan’s Xtronic CVT, this combination ensures a smooth yet responsive driving experience. Enhanced
The KICKS now features ProPILOT, Nissan’s advanced driver assistance technology, for the first time.
aerodynamics, including full-flat undercovers, contribute to class-leading fuel efficiency, while cooled exhaust gas recirculation (EGR) optimizes combustion temperatures, reducing emissions and improving mileage.
Part of Nissan’s Expansion in the Middle East
The 2025 Nissan KICKS is the second model introduced under The Arc, Nissan’s global business strategy, following the launch of the new Patrol. With five new models planned for release in the Middle East by 2026, Nissan continues to push innovation, delivering vehicles designed to meet the evolving needs of today’s drivers.
Now available at the Nissan Showroom in Sitra, customers can experience the all-new 2025 Nissan KICKS and explore its advanced technology, bold design, and exceptional performance.
For more information, please contact Nissan Bahrain on 17732732.
@nissaninbahrain | www.nissanbahrain.com
New Arrivals
Elito
Y.K. Almoayyed & Sons Spare Parts division recently acquired the distributorship of Elito passenger & commercial vehicle batteries in the Kingdom of Bahrain. These batteries are manufactured by Amara Raja Energy & Mobility, India, one of the largest manufacturers of energy storage products for automotive and industrial applications in the battery industry. Built with high heat tolerance, these automotive batteries come with ASG (Advanced Stamped Grid) technology, which ensures sustained power and high cyclic life and is one of the most reliable batteries with Hi-cranking power even at extreme climatic conditions with zero maintenance. Elito provides 15 months of warranty against any manufacturing defects. Owing to its technological superiority, Elito has won customer satisfaction and loyalty for its passenger and commercial batteries across the globe.
For more information, please contact Y. K. Almoayyed & Sons
Spare Parts Division on 66397684
Goodyear Lubricants
Goodyear Engine Lubricants are premium, high-performance multi-grade oils specially formulated for passenger vehicles. Engineered to exceed the latest standards for mineral engine oils, they deliver superior protection against wear, enhance engine longevity, and optimize overall performance. Now available in the Kingdom of Bahrain, these lubricants are ideal for all gasoline-powered cars and are designed to improve fuel economy and efficiency.
For more information, please contact Y. K. Almoayyed & Sons
Spare Parts Division on 66397684
Motec Parts
Y.K. Almoayyed & Sons Spare Parts Division has recently introduced Motec Automotive Parts in the Kingdom of Bahrain.
MotorTec (Nanchang) Auto Parts Ltd. is a leading supplier of high-quality aftermarket auto parts for Chinese vehicles. Renowned for its stringent quality control and excellent service, the MOTEC brand offers a comprehensive range of components including engine parts, chassis parts, steering and suspension systems, body parts, wheel hubs, shock absorbers, belts, bearings, filters, and radiators.
For more information, please contact Y. K. Almoayyed & Sons Spare Parts Division on 32333594
Bahrain Sports Day
Over 80 employees from Y.K. Almoayyed & Sons and Ashrafs marked Bahrain’s Sports Day with a walkathon at Bahrain Fort in Karbabad promoting health, wellness, and team spirit.
YKA Football Tournament
Y. K. Almoayyed & Sons successfully hosted its sixth annual Inter-Division Football Tournament at the Tamkeen football court in Bu Quwa, bringing together employees from across the company for a spirited competition and a spectacular show of camaraderie, teamwork, and sportsmanship. In a closely contested showdown, Team Shelby emerged victorious, securing the championship title.
Inter-Division Cricket Tournament
The 5th edition of the Y.K. Almoayyed & Sons Inter-Division Cricket Tournament recently took place at Al Ettihad Sport Club, bringing together employees from various departments for an exciting display of sportsmanship and teamwork. In a closely contested match, Team Infiniti secured the championship title, demonstrating exceptional skill and determination.
International Women’s Day Marked
Y.K. Almoayyed & Sons marked International Women’s Day this year with a special Ramadan Ghabga for its female employees. The event, held at the Crowne Plaza Hotel, brought together women from across the organization for an evening of camaraderie, entertainment, and appreciation.
People Centric
YKA Participates in Careers Day
Y.K. Almoayyed & Sons proudly participated as the Gold Sponsor of the University of Bahrain’s Careers Day 21, reaffirming its commitment to supporting young talent and future professionals.
YKA Recognized for Leadership in Job Training and Management Excellence
Y.K. Almoayyed & Sons was recognised by the Ministry of Labour for its role in the Furas Program, supporting on-the-job training. At the 39th annual ceremony, Yasser Miraj Alshakhoori, Service Manager at Almoayyed Motors, also received the Distinguished Manager Award from H.E. Yousif Bin Abdulhussain Khalaf.
Y.K. Almoayyed & Sons Celebrates the Star Employee of the Year Awards 2024
Y.K. Almoayyed & Sons recently hosted the Star Employee of the Year Awards, recognizing outstanding employees whose exceptional contributions made 2024 one of the company’s most successful years. This annual event serves as a platform to celebrate the dedication, performance, and commitment of employees who have excelled in their roles.
People Centric
Farewell to Long Serving Employees
Y.K. Almoayyed & Sons bid farewell to Ebrahim Abdulhusain – Cashier at Nissan Spare Parts, Sohan Lal – Mechanic at the Heavy Equipment Service Centre, Mohamed Jamion – Counter Supervisor at Heavy Equipment Spare Parts, and Jestin - Cleaner at Nissan PDI, who recently retired after their long service with the company. They were felicitated with a token of appreciation from Mona Almoayyed – Managing Director.
YKA Honoured for Its Commitment to Bahrainization
As part of its Bahrainization efforts, Y.K. Almoayyed & Sons participated in the Khobarat programme by offering training to Bahraini talent across departments. CEO Alok Gupta accepted an award which recognised the company for its contribution at a ceremony attended by Dr. Shaikha Rana Al Khalifa and Minister Yousif Khalaf.
Charity
Ramadan Tennis Tournament Sponsorship
The Yousif & Aysha Almoayyed Foundation, in partnership with Bahrain Tennis Club, sponsored the 2025 Annual Ramadan Tennis Tournament, promoting mental health and community spirit. Forty players aged 25–55 participated while Foundation board members Ms. May Almoayyed, Ms. Jawaher Fareed Almoayyed, and YKA Group members Mr. Farouk and Mr. Khalifa Almoayyed marked their attendance at the tournament.
Ramadan Support to Various Societies
The Yousif & Aysha Almoayyed Foundation extended its support to multiple societies and individuals across the Kingdom of Bahrain by providing Lulu gift cards worth more than BHD 7,000. This initiative was in honour of the holy month of Ramadan and aimed to assist individuals recommended by these societies.
Ebrahim Mohammed
