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COMPANY FOCUS

Product innovation is important and includes developments such as the Platinum Premium Shield for the Platinum Spas range

of two football pitches and is the largest hot tub distribution centre in the UK stocking up to 3,000 hot tubs. Superior Wellness also opened a new distribution centre in the Netherlands to ensure quicker delivery from the port to Europe rather than from the UK, meaning customers across the European mainland receive their products quicker.

SALES IN 2020 AND 2021 The last 12 months have been a year that nobody will forget for many reasons. Due to COVID-19, more people have been spending time at home and investing money on transforming gardens and outside spaces. Sales for hot tubs and swim spas increased, at times at an astonishing rate, and the Superior team grew too – not only to keep up with the demand, but also to help strive towards the company’s overall vision. As with many in the wet leisure sector, Superior Wellness has seen phenomenal growth in 2020 in terms of sales, revenue and as mentioned, in team members too. This accelerated growth has continued into 2021, is one of the reasons for the move and will enable the company the space to achieve their vision. Reflecting on the last ten years and the move, Rob Carlin said: “I am incredibly proud of how far we have come. From the early days when I rented a small warehouse and worked from my bedroom to now moving into our new headquarters, illustrates the growth we have experienced.” Speaking at the time of the anniversary in April, Gareth Ward, Sales Director said: “Last year we received 25,000 spa orders and

The Superior team have regularly exhibited at shows including the UK’s annual SPATEX exhibition

currently four months into 2021 we are on a grand total of 22,000 spa orders received. “Year on year our network grows and we welcome more partners in to the Superior Wellness family. Our main focus is to help our partner network grow their business to achieve their goals. “We could not have achieved the growth without our culture; we work as a close-knit team and support each other. Our partner network work with us – as one team.”

INVESTMENT IN TECHNOLOGY Superior Wellness are also investing in technology with a new cutting-edge bespoke Warehouse Management System currently being rolled out across the business. This will ensure inventory is managed more effectively and arrives quicker to the customers. Partners will be able to access this as well as the CRM to place orders and to check stock – providing rapid access to all the essential needed information. Gareth Ward commented: “We are investing in marketing, research, IT, product innovation, the customer experience as well as technology. We aim to go beyond expectations in all that we do. “We also have a multi lingual sales team to ensure we can speak to you in your first language. This is a growing team so please contact me if you are interested in joining.”

the new energy efficient insulation Platinum Premium Shield designed by the Superior Heatlock Insulation Process (SHIP) which provides a considerable difference in the heat retained in the hot tub, as well as a reduction in energy costs. The insulation works in the same way as a house and will keep water warmer for longer and save energy. The new and improved Premium range from Platinum Spas is their most luxurious yet and has been built to the highest possibly quality. Models have a focus on innovation, the latest technology and an abundance of features. They include upgraded corner panels with a full LED lighting strip, upgraded jets and upgraded diverters.

THE FUTURE

PRODUCT INNOVATION

Over the next ten years Superior Wellness will be working towards their vision of becoming the world’s market leader in hot tubs and swim spas, offering a global choice of high-quality products and commended for their focus on wellness and a best in class customer experience. It’s an exciting time to join the Superior Wellness family either as a partner or a team member. Their close-knit award-winning team are friendly, passionate and fun. The company has a growing number of partners in the UK and Europe and are now looking to expand into America. They pride themselves on the close relationships they have built with their partner network to date.

With innovation being a core brand value at Superior Wellness, they are continuously improving their products. For the Platinum Spas range they have recently introduced

Superior Wellness 01246 559071 www.superiorwellness.co.uk

The team are friendly, passionate and fun – they even had a team holiday last year to Budapest just before the pandemic

Superior Spas’ new 130,000 square foot warehouse is the largest hot tub distribution centre in the UK

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SPN June 2021 39 27/06/2021 12:45

Profile for Aqua Publishing Ltd

SPN (Swimming Pool News) June 2021  

Informing the pool and spa industry since 1959. Covering the UK's wet leisure market, SPN (Swimming Pool News) is the UK's longest running a...

SPN (Swimming Pool News) June 2021  

Informing the pool and spa industry since 1959. Covering the UK's wet leisure market, SPN (Swimming Pool News) is the UK's longest running a...

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