Berita Issue 1 2014

Page 29

1940’s 1940’s 1940’s 1940’s 1940’s 1940’s Makeup suddenly became unavailable due due to to Makeup suddenly became unavailable

Makeup Makeup suddenly suddenly became became due due to to World War Two. Instead of unavailable producing makeup World War Two. Instead of unavailable producing makeup Makeup suddenly became unavailable due to to Makeup suddenly became unavailable due World World War War Two. Two. Instead Instead of producing of producing makeup makeup for women, large cosmetic companies were nownow for women, large cosmetic companies were World War Two. Instead of producing makeup World War Two. Instead of producing makeup for women, for women, large large cosmetic cosmetic companies companies were were now now creating such things as foot powder forwere army creating such things ascompanies foot powder forwere army for women, large cosmetic nownow for women, large cosmetic companies creating creating such such things things as foot as foot powder powder for army for army ERRWV DQG FDPRXĂ€DJH PDNHXS IRU WKH VROGLHUV ERRWV DQG FDPRXĂ€DJH PDNHXS IRU WKH VROGLHUV creating suchsuch things as foot powder for army creating things as foot powder for army ERRWV DQG FDPRXĂ€DJH PDNHXS IRU WKH VROGLHUV ERRWV DQG FDPRXĂ€DJH PDNHXS IRU WKH VROGLHUV Even packaging was affected with plastic Even packaging was affected with plastic ERRWV DQG FDPRXĂ€DJH PDNHXS IRU WKH VROGLHUV ERRWV DQG FDPRXĂ€DJH PDNHXS IRU WKH VROGLHUV Even Even packaging packaging affected with with plastic plastic and metal in need forwas the war. Women found and metal in was need for affected the war. Women found Even packaging was affected with plastic Even packaging was affected with plastic and and metal metal in need in need for the for war. the war. Women Women found found substitutes forneed makeup such as beetroot juice forneed makeup such asWomen beetroot juice and substitutes metal infor for the war. Women found and metal in for the war. found substitutes substitutes makeup for makeup such such as beetroot as beetroot juice juice for lipstick and gravy browning for leg tint. When for lipstick and gravy browning for leg tint. When substitutes for makeup such as beetroot juice substitutes for makeup such as beetroot juice for lipstick for lipstick and and gravy gravy browning browning for leg for tint. leg tint. When When women didand have access to lipstick, thetint. colour red women didand have access to for lipstick, thetint. colour red for lipstick gravy browning leg When for lipstick gravy browning for leg When women women did have did have access access to lipstick, to lipstick, the colour the colour red red was seen to be patriotic and cosmetic companies was seen to be patriotic and cosmetic companies women did have access to lipstick, the colour red women did have access to lipstick, the colour red was was seenseen to women be topatriotic be patriotic and and cosmetic cosmetic companies companies encouraged to wear a bright bold red lip. encouraged women to wear a bright bold red lip. waswas seenseen to women be and companies topatriotic be patriotic and companies encouraged encouraged women to wear to wear acosmetic bright acosmetic bright bold bold red red lip. lip. encouraged women to wear a bright boldbold red red lip. lip. encouraged women to wear a bright

1930’s 1930’s 1930’s 1930’s 1930’s 1930’s During During the ‘30’s, the ‘30’s, makeup makeup became became widely widely

During During theand ‘30’s, theand ‘30’s, makeup makeup became became widely widely available available affordable. affordable. Eyebrows Eyebrows were were plucked plucked During During theand ‘30’s, theand ‘30’s, makeup makeup became became widely widely available available affordable. affordable. Eyebrows Eyebrows were were plucked plucked pencil pencil thinand thin or and shaved or shaved off entirely. off entirely. Some Some women women available available affordable. affordable. Eyebrows Eyebrows were were plucked plucked pencil pencil thin thin oron shaved ortheir shaved off entirely. offevery entirely. Some Some women women had had to draw to draw on their brows brows every morning morning pencil pencil oron shaved ortheir shaved off entirely. offevery entirely. Some Some women women had had to thin draw to thin draw on their brows brows every morning morning XVLQJ D SHQFLO +ROO\ZRRG JODPRXU LQĂ€XHQFHG D XVLQJ D SHQFLO +ROO\ZRRG JODPRXU LQĂ€XHQFHG D had had to draw to draw on their on their brows brows every every morning morning XVLQJ D SHQFLO +ROO\ZRRG JODPRXU LQĂ€XHQFHG D XVLQJ D SHQFLO +ROO\ZRRG JODPRXU LQĂ€XHQFHG D PRUH UHÂżQHG ORRN ZLWK SDOH LYRU\ IRXQGDWLRQV PRUH UHÂżQHG ORRN ZLWK SDOH LYRU\ IRXQGDWLRQV XVLQJ D SHQFLO +ROO\ZRRG JODPRXU LQĂ€XHQFHG D XVLQJ D SHQFLO +ROO\ZRRG JODPRXU LQĂ€XHQFHG D PRUH UHÂżQHG ORRN ZLWK SDOH LYRU\ IRXQGDWLRQV PRUH UHÂżQHG ORRN ZLWK SDOH LYRU\ IRXQGDWLRQV Lipstick Lipstick sales sales wentwent through through the roof the roof and and the the PRUH UHÂżQHG ORRN ZLWK SDOH LYRU\ IRXQGDWLRQV PRUH UHÂżQHG ORRN ZLWK SDOH LYRU\ IRXQGDWLRQV Lipstick Lipstick sales sales went went through through the roof thehorizontal roof and and the the ‘20’s ‘20’s cupid’s cupid’s bow bow was was replaced replaced by by horizontal Lipstick Lipstick sales sales went went through through the roof thehorizontal roof and and the the ‘20’s ‘20’s cupid’s cupid’s bow bow was was replaced replaced by by horizontal lines‘20’s lines withcupid’s with upper upper lips lips enlarged enlarged and and fuller fuller looking. looking. ‘20’s cupid’s bow bow was was replaced replaced by horizontal by horizontal lines lines with with upper upper lipsnothing lips enlarged enlarged andstop and fuller fuller looking. looking. It seemed It seemed that that nothing could could stop this this makeup makeup lines lines with with upper upper lipsnothing lips enlarged enlarged andstop and fuller fuller looking. looking. It seemed It seemed that that nothing could could stop this this makeup makeup boom, boom, except except maybe maybe a could war... a could war... It seemed It seemed that that nothing nothing stop stop this this makeup makeup boom, boom, except except maybe maybe a war... a war... boom, boom, except except maybe maybe a war... a war...

all imagery all imagery credited credited to Pinterest to Pinterest all imagery allANZA imagery credited credited toIssue Pinterest to 1 Pinterest Berita /2014 all imagery all imagery credited credited to Pinterest to Pinterest

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By Jess By Jess Woolfson, Woolfson, ANZA ANZA member member Berita Issue 1ANZA /2014 By Jess ByANZA Jess Woolfson, Woolfson, ANZA member member By Jess By Jess Woolfson, Woolfson, ANZA ANZA member member

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