Symbol Groups

NISA

Nisa taps into Veganuary and Dry January

The symbol group is providing stores with a new periodic promotion that features three Co-op own brand fruit or vegetable lines on a 3 for £5 deal.

Nisa has unveiled an array of deals on healthy items for January to reflect the post-festive shift in consumer habits.

The symbol group’s stores will be offering Quaker Wholegrain Rolled Oats 1kg for £1.50; Tropicana Smooth Orange Juice 1.4ltr for £2; and Innocent Bolt From The Blue drink 750ml for £2.50 a bottle, as part of the promotion.

The deal also includes the Co-op Chicken Thigh Fillets 520g on a two for £7 deal; the Co-op Sweet Potato 2pk at £1; and the Co-op Curly Kale 160g at 65p a bag.

Nisa is also targeting Dry January consumers, offering non-alcoholic drinks such as Heineken 0.0% 4x330ml at £3, Gordon’s 0.0% 70cl at £12, and the Co-op Irresistible Non-Alcoholic Botanical Drink 50cl at £9.

Meanwhile, with Veganuary 2021 in full swing, Nisa is providing stores with a new periodic promotion that features three Co-op own brand fruit or vegetable lines on a 3 for £5 deal, called Fresh 3.

Nisa Wholesale Category Controller Darren Hamilton said: “Each year, the transition from December to January sees a huge shift in both consumer mindset and shopping habits as many begin to crave routine and structure after a busy and likely indulgent festive period.”

Research by IGD has revealed that more than a quarter of consumers agree that the main motivation for a change in diet is to improve overall health, with over a third proactively aiming to eat more fruit and vegetables at this time of year.

Hamilton added: “It’s important that Nisa partners have access to a broad range across these categories, at competitive prices, to ensure they can cater for the changing demands of their shoppers and create a one shop destination for their customers as we move into 2022.”