NPD and Media

SPAR UK

Spar launches own label petfood range

The new range consists of five wet cat food and five wet dog food SKUs.

Spar has launched a new own brand petfood range under the Spar International label Spar N°1.

The range of 10 petfood products will provide shoppers with an even wider choice of quality, everyday essential petfood products at great prices.

The new range consists of five wet cat food and five wet dog food SKUs, which will support the current pet products in the Spar range.

The new N°1products include Cat Multipack in Jelly £3.25; Dog Alucup with Chicken and Turkey 80p; Cat Pouch Flowpack in Jelly £1.25; Cat Alucup with beef 60p; Cat Alucup with Chicken 60p; Cat Pouch Flowpack in Gravy £1.25; Dog Can with Poultry 70p; Dog Can with Beef £1.30; and Dog Alucup with Veal and Rabbit 80p.

Amrit Rebello, Spar UK Brand Manager, said: “One of the unexpected outcomes of the pandemic was the sharp increase in pet ownership and as a result we are delighted to launch a range of 10 SKUs for cats and dogs to meet the increased demand for pet food in our stores.

“We know that the pet category is a high value opportunity for Spar stores as the basket spend of pet food shoppers is significantly more than non-pet product shoppers.“The design of our new Spar N°1 range perfectly complements pet owners who see their pets as part of their family and are for many their number one priority.”

The range includes cans and alu-tray formats, while the cat food offers individual tray options, as well as pouch multipacks. The pack design includes helpful icons to highlight the added vitamins and health benefit credentials within the range, as well as the protein variants.

The Spar N°1 range of petfood is available in participating Spar stores in England, Scotland and Wales.