NPD and Media

NATURYA

20-strong superfood range for convenience introduced

The brand is debuting a complete portfolio of items for breakfast, lunch, snacking, baking, desserts, and drinks.

Superfoods snack brand Naturya is rolling a new line-up of 20 products into the convenience sector, in partnership with distributor Tree of Life.

Seeking to capitalise on demand for products containing superfoods in 2022 and beyond, the company is debuting a complete portfolio of items for breakfast, lunch, snacking, baking, desserts, and drinks.

“We’ve been hard at work developing an extensive new portfolio of added-value convenient superfoods which meet the demands of today’s health-conscious and time-poor consumers and offer a deliciously nutritious superfood solution for every occasion,” Lewis Black,

Marketing Director at Naturya said. “Our backed-by-science superfoods range has been developed with specific consumer needs including immunity support and gut health at its core and we’re incredibly excited to launch our products onto the market.”

The new range comprises the Chia+ Pudding available in five flavours; the Gut Feel Flaxseed Blend aimed at supporting digestive enzymes function to boost immunity; the Overnight Oats available in three flavours; Keto Breakfast Porridge made with chia, flax and hemp seeds and real fruit powders; Hot Chocolate made with Fairtrade Cacao, Maca and Lucuma; Cacao+, a blend of Fairtrade cacao, reishi mushroom, maca, baobab and camu camu; Cacao Butter Drops pressed from hand-harvested and roasted cacao beans; and Spirulina and Chlorella Tablets made with 50% organic spirulina and 50% organic chlorella.

Black added: “Our latest research into the behaviours and habits of consumers, post pandemic, highlights the huge size and scale of the superfoods opportunity, which is set to explode over the next year and beyond. “Half of all consumers want a greater choice and variety of superfoods available in stores, with over a third (34%) saying they would be encouraged to buy more superfoods if it was easier to find them in store.”