Sup :) Antonius here narrating who I am, and showing what I’ve done.
Hello, I am... An avid designer from Indonesia, seeking for a cross-disciplinary approach in design process. Experimental in approach and rigorous in work, I design messages that matter in everyday life. Work closely in user experience, narrative photography, and transmedia typography.
what I have learned @ NAFA (my alma-mater)
what I have yet to learn
Branding Motion Graphics (I suck at it) Type Design Integrated Marketing Communication Photography Interactive Media (User Experience) Editorial Design
2-hour Live Pitching (Real) Agency Life Office Culture Work-Life Balance
what I learnt to achieve good communication and user experience design
design in context problem solving time management 48Hr w/o sleep is possible coffee + cider = best! zoom in 600% for precision
my design heroes
Keywords: Budding a community Providing a narrative Designing messages that matter
insert photo here
Manual Jakarta
SG50
Julius Kensan MALT STUDIO
and many more, including you, who are reading this.
Jackson Tan BLACK
#ThankYouDeliveryHeroes Pann Lim Kinetic Singapore
SEA Games 2015 Joys Tan Sport Singapore
I have joined:
and have gained:
NAFA The Grad Expectations 2019 Lead of Photography and Signage Jan - Jun 2019
Best Studentship Award NAFA School of Art & Design Jun 2019
SMUKI Gelar Budaya Publications Department Aug 2016- Jan 2020
Long Service Award (4 years) SMU Komunitas Indonesia Aug 2016- Jan 2020
Brand and Identity Showcase Organizing Committee Sep - Oct 2018
Best Overall 48-Hour Film Award SMU Broadcast & Entertainment Feb 2019
Internship at Embassy of the Republic of Indonesia Jul - Aug 2018
Joint Winners NAFA Entrepreneurship Bootcamp Jun 2018
what others think of me... “By far, Antonius is one of the most responsive and adaptive designers with spot-on and consistent works” Seet Wen Kai (Artistic Director, Appassionata Music Pte Ltd)
“Antonius demonstrates an exceptional drive to seize every opportunity he can.” Grace Leong (Senior Lecturer & Programme Leader, NAFA)
“Antonius has the necessary grit and passion to be a great designer and courteous person” Tan Ngeup Khun (Senior Teaching Fellow, NAFA)
“Teamwork flows in Antonius’ DNA, as he is as capable in working solo as working in teams.” Lu Heng (Senior EO, NAFA)
“Antonius’ keen interest in visual culture enables him to develop compelling concepts in his works” David Koh (Senior Lecturer, NAFA)
“Antonius always strives to reach out and extend a helping hand beyond his given task.” Nicholas Chu (Lecturer, Design & Media, NAFA)
enough of who I am, now it’s about what I have done
A visual branding for one of the most enduring cities in Indonesia.
MEDAN
TYPESETTING SAMPLE
The Hidden Gem
“Medan: The Hidden Gem” is a city-wide initiative to revitalize Medan’s brand interest to the younger demographics. The brand reflects the diverse culture and modern outlook of the city; offering locals and travelers “hidden gems” in Medan: shop, savour and snap. SHOP
DARK TEAL
ORANGE CMYK 0, 72, 79, 0
CMYK 74,1,51,0
RGB 60, 120, 125
RGB 243, 108, 68
RGB 38, 182, 154
HEX #3c787d
HEX #f36c44
HEX #26b69a
CMYK 78, 34, 45, 11
TOSCA
SNAP
Branding Photography Editorial Digital Experience
MAROON
SAVOUR
CMYK 29, 100, 98, 34
CREAM
CMYK 1, 0, 24, 0
YELLOW
RGB 132, 23, 26
RGB 252, 249, 206
RGB 245, 235, 20
HEX #ab1f26
HEX #fcf9ce
HEX #f5eb14
CMYK 7, 0, 97, 0
When hip meets urban MUNDANE BUSTLES Hip does not mean overseas goods all the time. You can be hip and still support the local brand scene. In Medan we define our own trendy through the urban landscape and heritage elements - all juxtaposed in the crafts and goods, ready to be enjoyed
WEBSITE
THE HIDDEN GEMS
NEWS
ABOUT
STORE
Unravel the hidden gem in Medan
The website serves four main functions:
As the third biggest city in Indonesia, Medan offers a myriad of entertainment and culinary treats that brings you
1. General knowledge of the brand purpose (shop, savour, snap)
across time and generation.
Explore Medan
2. Recommend places to experience at Medan
The Hidden Gems
3. Archive of Medan documentations + news 4. Platform to sell merchandise and travel guide
Where people eat, what people are into, and what makes up your Medan experience
SHOP
SNAP
SAVOUR
Recount your impressions with style
Delve into broader horizon beyond sights
Immerse in a tasty venture for 24/7
CONTACT
MERCHANDISES
A light-hearted info rendition from the BADM batch for upcoming intake as part of NAFA Open House 2020. Planning, team scouting, illustration & layout design and printing are all done within three days. “BADM Survival Kit 2020� is a pocket-sized publication to entail our personal story in the degree studies. Ranging from interview, essay, overseas exchange and studio, each assorted spread is meant to be collected while venturing with student ambassadors.
Art Direction Natasha Benedicta Pre-Production Andrea Goh Antonius Natasha Benedicta Copywriting Andrea Goh Antonius Natasha Benedicta Logistics Antonius
Illustrators Andrea Goh Antonius Chen Xiaoqi Gu Weilin Liu Yiying Nurhasna Yasmeen Olivia Tanuwijaya Stella Phoebe Santoso Steven Valerian Tang Shuqi Layout Design Andrea Goh Natasha Benedicta
Print . Illustration . Typography
Each sheet, by default, is separated from one another, and to be collected as they roam about the Open House booth and approach the student ambassadors.
An ode to one of the most influential Surrealism artist.
“Memoria” is a decorative script type dedicated to Salvador Dali. Inspired from one of his paintings, The Persistence of Time, this type serves as a personification of the great artist himself; notably eccentric and grandiose.”
Special Thanks Grace Angel (Fine Art) Cynthie Renata (Graphic Comm)
Typography Experimental Design
To my shock, I was unable to come close to replicate exactly the same C that I have done using the blue marker.
lacks the curvy and organic element still looks too standard
personally this has the ample baance and the organic wave I aim to develop
I could have pinpointed 1001 errors in my type anatomy but it will take forever, so let me indicate some which I find disturbing and need improvement.
pointy edge is intimidating
contrast is more evident here, G does feel unique with the connected dash
for better or worse, J looks ambiguous.
too round, it lacks the organic element
In general, the main issues would be on consistency and the interplay between thick and thin stroke.
Instead of the C, now it is the 0 that is having the representative Dali vibe.
After By comparing these two developments, I find that while conisstency is slightly more maintained at the 1st draft, the 2nd draft contains more personality, especially with some ligatures.
A typographic rendition of Indonesia’s ancient art form.
“Wayang Zaman Now” aims to celebrate wayang kulit in a modern light. By developing 36 glyphs based on the anatomy of the wayang kulit, the decorative typeface serves to promote shadow puppetry digitally, which could be utilized as digital stickers or headline display.
Special Thanks Cynthie Renata (Graphic Comm) Grace Angel (Fine Art) Karen Gabriella (Fashion Design)
Typography Photography Social Display
3. Expand into 26 glyphs
4. Poster sample to introduce the typeface
1. Analyze the anatomy of the wayang kulit
2. Dissect each part of the body and form a collage-like process
A cross-generational event branding
Spark is a concept-based event branding that aims to bridge conversation between the youths and senior citizens in Singapore. Inspired from the 70s design style, the brand is devised to give an ode to Singapore pioneers.
Art Direction Ethan Van Huizen Brand Design Antonius Layout Design Brandon Teo Lee Gui Ying Illustration Nur Umairah Vanessa Newn
Branding Photograohy Illustration Packaging
An integrated app design aimed to elevate shopping experience
“Shoperon� is a digital app to faciliatate collective shopping experience. Collecting points while playing games and redeeming prizes at selected vendors, shoppers can enjoy equal contribution amongst active shoppers and waiting friends. After the app is designed and won us the Bootcamp Co-Winning Prize, our idea were extended to a mini roadshow at NAFA Open House 2019 as part of user testing experience.
Art Direction Clement Tan Jun Qi Accounts Director Camella Liu Nara Nazurah Brand & Experience Design Antonius Cheh Zhong Han
User Experience . Branding Digital . Gamification
Link to UI Design https://bit.ly/2rO0oWs
If you did manage to look at my deck from start to end, You are exactly the mentor I am looking for Even if you didn’t (like what majority does), I still appreciate your time to even open this PDF file.
: Tq D Keep in touch soon anto.nius100@yahoo.com behance.net/antoniusco5587 linkedin.com/in/antonius-cong-89b22b147/