I
nterview with
Jens Kromer
Words Antonio Mazzucchelli and Peter Hirtschulz
“Drive small, live big!“ Actually, it should be: drive sensibly and live luxuriously. These are the words of Jens Kromer, Managing Director of Bürstner GmbH, on his understanding of how motorhomes should be designed today
B
orn in Stuttgart, Kromer is half German and half French. He lived in France for more than 30 years and worked in several sales and marketing positions in the bathroom furniture industry for 23 years. He started at Bürstner in July 2015 as Man-
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aging Director. After his first impressions and experiences in the industry, he came to the conclusion that he needed to focus more on his understanding of brand management at Bürstner as he believes that a strong, independent and unmistakable brand, and a corresponding strategy, are the basis for the
success of a company. Kromer has just celebrated his sixth anniversary at the company, and a lot has changed at Bürstner. This is reason enough for Aboutcamp BtoB to invite Jens Kromer for an interview. Antonio Mazzucchelli, editor-in-chief and Peter Hirtschulz, German editor met him virtually.
