PT. Kereta Api Indonesia or well known as PT KAI is a company that runs train transportation.
They’ve got an app called Acces by KAI where you can book all kinds of train rides, including intercity trains, local trains, commuter lines, LRT, airport trains, and Whoosh. Plus, the app also has extras feature like RailFood and options to connect with buses and taxis .
With the years of experience and having the only transportation accommodation, PT KAI also
However, the app hasn’t got a good rating both in
So Why Could This be Happen?
Problems
After some research we found out there are 3 main problems :
Lack of information and confusing navigation in the existence interface
Bad customer experience related to train facilities and application technical issues
Lack of attractive promotions and few member benefit
Proposed Solution
Therefore, we proposed solution that elevate PT KAI name as a trusted and experienced company that has Access by KAI, the one stop solution for trusted, easy train ticket booking and beneficial for customer. Or we could call this concept as :
Trusted
No more bugs! We keeps the app well maintain and develop to make 100% sure your data is safe and your order is integrated with the system
JALAN
jaminan lancar jadi andalan
Easy
Informative and one-line system ordering processing to save customer time and elevate conversion rate.
Beneficial
Lots of special offer fpr loyal member. The more order they make, the more points, the more they got special benefits!
Focusing on member benefit and ticket orders
Highlighting special offer
Destination & activities recommendation to trigger customer plan a trip
Special seat for upgraded member. Never worry to run out of the best seat!
RailPoint and special offer shown in payment method process
Competitor Analysis
If compared to other competitors, average app downloads of Access by KAI is having a potential to get user retention by improvement and see competitor’s strength
720.5K
+30.93% vs previous month
833.4K -11.65% vs previous month
1.4M -11.63% vs previous month
Based on data from June 2024 Google PlayStore (source: similarweb.com)
Competitor Analysis
● There is an info point and members close to the main feature
● There is a promo information that can be used when paying for train ticket bookings
● The member status does not change on the profile page even after closing the app.
● To book tickets, you do not need to be a member
● There is an info point and members close to the main feature
● There is a promo information that can be used when paying for train ticket bookings
● The member status does not change on the profile page even after closing the app.
● To book tickets, you do not need to be a member
+11%
In Q1-Q2 period*
So back to Acces by KAI performance, So let’s make these happen in Q3-Q4 :
User Story
“As a user, I want to book tickets quickly and efficiently, so that there are no steps I need to repeat.
I also want to have special offers from Access by KAI since it is the official transportation from KAI. If there are no special offers, I would prefer to book from another app that provides more member benefits”
