Business Process & Product Vision of Access by KAI

Index

• Intro

• Objective

• Business Model Canvas

• Business Process Modelling Diagram

• Analyze

Access by KAI is a super application that focuses on train ticket booking and is developed and published by PT Kereta Api Indonesia, known as KAI.

Access by KAI sells all train journeys (Commuter Line, Airport Trains, Whoosh, KAJJ, Local Trains, Jabodebek LRT), whereas Online Travel Agents (OTAs) typically only sell KAJJ (Kereta Api Jarak Jauh)

Objective

• Create Acces KAI business model canvas (focusing on KAJJ) to define subject and activities in operational business process

• Define business process of Access KAI - KAJJ business process through Business Process Mapping

• Analyze what to improve in Access KAI - KAJJ business process

Business Model Canvas

• Media partner

• Hospitality partner

• Service provider (for app and fast checking machine at railstation)

• Food supplier &caterer

• Insurance partner

• Meeting supplier & partners

• Advertising

• Scheduling and book trip

• App maintaining

• Food selling

• Easy and all access of KAI product in 1 app

• Push notification (schedule reminder)

• Member point

• All access KAI product book

• Seasonal discount

• Additional feature : RailFood

• People whom frequently out of town

• People who want to book holiday or business trip with train

• Ads cost

• App maintenance

• Machine maintenance

• Brand

• App & website

• Acquition : faebook ads, google ads,SEO

• Delivery : online checking checking & book, fast checking on railstation

• Share profit with hospitality partner due hotel order through Access KAI

• Share profit with insurance partner due insurance benefit through Access KAI

• Sales of rail trip

• Sales if RailFood

Business Process

Mapping

Click for larger image

Analyze

Using 6 Sigma Methodology

Define : I choose to define this business process into a bigger picture like this segments process from each subject/user. Therefore, I could see the intergrated connection between these segments

Analyze

Using 6 Sigma Methodology

Measure :

Booking Process & Scheduling Process

• For service provider, Creating a fixed schedule trip for passengers before payment can lead to passengers fighting over seats, especially during holiday seasons (knowing people might order 1-2 months before holiday season) which can potentially cause app bugs and specific data errors, even there’s 6 minutes attemption

• 6 minutes attemption in booking process could cause passenger pay faster

Post-Booking Process & Post-Scheduling Process

• Push notification need to be shown through all passenger data (e-mail, number)

• Other Access KAI features such as RailFood suits perfectly

• Intergrated transport perfectly suits for comfortable transport

Improve & Control :

• Intergrated transport suits for comfortable and efficient trip

• It's better to create a system of 'first come, first served' for seat allocation based on payment rather than holding seats for customers who haven't paid yet

• Overall, Access KAI already have a fit vision according to its Business Model : All Access in 1 app