Coldwell Banker Islands Realty, Marketing System, Franz Rosenberger

123020 _ ISLANDS REALTY

Proven . Powerful . Pe rsonal Coldwell Banker Islands Realty Marketing System

Franz Rosenberger Co-owner & REALTOR ®

Cell: (802) 777-7646 Office: (802) 372-5777 franz@cbislandsrealty.com LakeChamplainRealEstate.com

Skills & Credentials - #1 Coldwell Banker Sales Associate in Vermont 2020 - #2 Coldwell Banker Sales Associate in Vermont 2021 & 2017 - Coldwell Banker International Presidents Elite Award 2021 & 2020 (Top 2% of CB Agents Worldwide) - #1 Agent in Grand Isle County 2021, 2020, 2014-2018, 2012 (NEREN MLS) - Specialty in Lakeshore and Island Properties - Member of the National Association of REALTORS ® - Member of the Vermont Association of REALTORS ® - Member of the Northwest Vermont REALTOR ® Assoc.

I have been very fortunate to have met many wonderful families over the last 18 years in the real estate business.

It is exciting to assist them to move to a new and exciting place and phase of their lives. For me, it has always been about educating people about the area and the market and helping them to make informed decisions. You want to have an advocate and facilitator throughout the process of buying and selling a home in this community.

Personal Bio: We moved to Vermont in 2000 to the Champlain Islands from Isle of Palms, South Carolina, just outside of Charleston where my wife Anne and I owned and operated a Restaurant and Outfitting Business. We wanted to raise our young family in an authentic New England community and share with them the experience of what it means to live on the water and enjoy all that the four seasons offer in Vermont. In 2001, we bought a c. 1860 farmhouse on the lake in Grand Isle, closer to our families in Upstate New York and Massachusetts, where Anne and I grew up. We live there year-round and have a 23 year-old daughter, Alex, who graduated from the University of Vermont and works at the agency as a Marketing & Social Media specialist, and 17 year-old son, Will, who attends South Burlington High School who ski races and plays lacrosse for the Wolves. We love outdoor sports including windsurfing, golfing, boating, and skiing. For many years I coached basketball at Grand Isle School and lacrosse in South Burlington. I would be happy to answer questions about the area and specific properties. Buying and selling waterfront, Island, and country properties is different from most residential real estate transactions. Be sure to partner yourself with an experience and knowledgeable agent.

CONTENTS

The Coldwell Banker® Way

Big Name, Small Town Service

Showcasing Your Property

Powerful Online Marketing

Print Advertising

Global Luxury Program

123020 _ ISLANDS REALTY

Niche Lakefront Marketing

Our lakefront specific marketing is tailored to present your home to the right buyers interested in the Lake Champlain lifestyle.

Targeted Direct Mail

Staging Consultation

“Just Listed” postcards are sent to your neighborhood announcing your property for sale.

Get professional advice on how to enhance your home through small improvements and wow buyers.

Website Syndication

HDR Photography

Get noticed on thousands of real estate websites including; Zillow, Realtor, NY Times & more.

First impressions are everything. We capture your home in its best light with high quality HDR photography.

Internet Marketing Advantage

Home buyers are online. We get their attention through targeted online ads that maximize your home’s exposure.

Home Tour Video

Drone Photo & Video

The future of real estate. Video tours show prospective buyers a closer and better view of your home.

Captivate buyers with aerial photos and videos. They show a new perspective of your lakefront or inland property.

2021 Highlights

Source: Broker Metrics & MLS Reporting

PROVEN . POWERFUL . PERSONAL Coldwell Banker Islands Realty stays on top of current trends in online technology and real estate marketing so that we can best serve our clients and land more listings. Coldwell Banker® is leading the industry when it comes to real estate technology and marketing. We take full advantage of Coldwell Banker®’s powerful brand recognition and suite of tools to maximize our marketing. From a CBIR company point of view, we market our listings through a variety of channels available exclusively to us through proprietary platforms that we have created in an effort to get listings in front of specific audiences of potential buyer’s. This is a broad overview of each of those channels.

If you have any questions or would like more information on a topic please ask.

The Coldwell Banker ® Way The Coldwell Banker® brand is the oldest and most established residential real estate franchise system in North America. In fact, in many ways it was the original real estate “start up.” Founded by young entrepreneurs Colbert Coldwell in 1906 and later Benjamin Banker, Coldwell Banker® changed the way people bought and sold homes across America, ultimately becoming one of the most trusted real estate brands in the world. More than 100 years later, the Coldwell Banker® network is still continuously recognized for its innovation and leadership across 3,000 offices in 49 countries and territories.

Highlights:

- Average US Sales Price 20.7% Higher than the NAR Average - +3,000 offices worldwide in 49 countries & territories - Global Reach. +100,000 Sales Associates Worldwide - National Advertising & Marketing Campaigns - State of the Art Marketing Systems - Advanced Analytics & Big Data: CBx Buyer Locator, List Trac, ZAP CRM, CBU, etc.

- Coldwell Banker Global Luxury Program - Referral Program

OUR

CORE

VA L U E S

Coldwell Banker Islands Realty: Big Name, Small town Service Coldwell Banker Islands Realty has been proudly serving the real estate needs of Grand Isle County and Northwestern Vermont since 1996. We have built a firm reputation for quality, integrity and service. Our Premier office is located in South Hero, Vermont, where we specialize in Lake Champlain waterfront and inland homes. We are pleased to offer one of the most powerful and comprehensive marketing programs to ensure that your home gets noticed by the right buyers and continue to innovate ways to showcase properties.

Our award-winning Realtors list and sell homes in the communities they know best. By providing professionals with true knowledge of their market, we offer an advantage to our clients and improve their experience when buying or selling a home. Whether it’s marketing your home to thousands, negotiating terms, or submitting a competitive offer on your first home, our Realtors are here to guide you.

Highlights:

- Top agency in Grand Isle County since 1996 - Niche Marketing: Lakefront & Second Home Market - Business Networking within Grand Isle County & Northwest VT - Agent Networking within the specific niche we serve - Commission For Communities: CBIR’s Annual Donation Program - Lakeshore branded local website - Strong social media and online presence

showcasing YOur Property Photography Photos are the first impression a buyer will have of a property so it is so important to have high quality photos. Still photos are taken in HDR (high dynamic range) and lightly edited to make them stand out online while maintaining a true depiction of the home and casting it in the best light. We take perspective photos to capture the layout and give a sense of spatial awareness of a home. Editorial style photos show small details and main features and are better used on social media or to show a specific feature. Staging is done throughout the photography process as necessary.

Drone: Aerial Photography & Video We use drone photography and video to capture aerial views of a property. This is critical when showcasing a lakefront home, land or a larger property. Aerial images allow the viewer to have a better understanding of the layout of the land and/or shoreline. All drone footage is shot in 4k Ultra HD.

Video Marketing Video is the future of real estate. Virtual home tours give the buyer more perspective and agents can send these videos to interested buyers before scheduling a showing to ensure interest. Shorter “highlight” videos can be used for social media to promote listings and receive much higher engagement than images. Agent bio video and area videos have proven successful online as well.

Where the buyers are How Home Buyers Search For Homes: Real Estate Agent: Mobile or Tablet Search Device: Open House: Yard Sign: Online Video Site: Home Builder: Print Newspaper Advertisement:

Where Home Buyers Found the Home They Purchased: Internet: Real Estate Agent: Yard Sign/Open House Sign: Friend, Neighbor or Relative: Home Builder or Their Agent: Directly From Seller:

87% 76% 53% 41% 41% 18% 10%

51% 28% 7% 5% 5% 3%

Online Marketing In-House Marketing & Graphic Design Our in house marketing team creates custom designs for all of our direct mail pieces, print ads, social media posts, and online advertisements ensuring we maintain brand continuity and a professional appearance at all times. Many of our customers and clients reach us solely based on our local reputation, or the reputation of our brand.

State of the art website Our local company website, LakeChamplainRealEstate.com, serves not only as a website that users log onto to search for properties throughout the State of Vermont, but also to educate consumers about the buying and selling process. The website is continuously monitored for best practices in the industry ensuring that we are always aligned with the most current SEO and consumer behavior trends. The website was completely redesigned in 2020 and new content is added to it weekly.

This platform is the number one way that leads are generated on a company level. 93% of buyers are searching for real estate online and the website becomes the first step in how CBIR agents are connected with potential clients. A website user registers on the site and becomes a lead. A CBIR agent is immediately sent a notification via email, text, and/or call and they are assigned to that lead. The agent reaches out ASAP, usually within minutes, to offer assistance, perform a detailed search, or schedule a showing, giving that lead a familiar agent to connect with should any questions arise.

Website Syndication When a property is listed with CBIR it is published across the web on thousands of real estate sites. When a property is listed on MLS it is published on any real estate website through Broker Reciprocity. Additionally Coldwell Banker® has the power to publish our listings to even more sites including the Wall Street Journal, NY Times, and more.

Sites That Listings Appear On:

- ListHub Syndicates to thousands of real estate websites around the world - ColdwellBanker.com - Zillow - Realtor.com - Trulia - The New York Times - Homes.com - Wall Street Journal - And thousands more!

Other Online Channels:

- Paid Search (Google ads) - Social Ad Engine: Ad Creation Platform via CB - DARE (Dynamic Ads for Real Estate) via CB - ColdwellBanker.com: Most searched real estate brand online - Zillow.com; Premier Agent, Featured Listings, Video - Front Porch Forum

Social Media Marketing Social media is an easy way to reach thousands of users and increase brand awareness and our authority as “real estate experts”. We create original content that educates our followers and drives traffic to our website and in turn generating leads.

Many of our customers see us as Real Estate specific business, but in actuality we are operating as “a local media company that educates consumers and sells real estate while serving the community.”

Social Media Channels:

- Facebook Page: Followers: +1,600 - Instagram: +1500 Followers - YouTube:+370 Subscribers - Linkedin - Pinterest - Twitter - TikTok

Targeted Advertising: Reaching Ideal Clients We use targeting to reach specific audiences to make sure we are showing our advertising to the most ideal buyer.

The more refined, the better. We use these online tools to track and create audiences.

- Google Analytics Demographics - CB Buyer Locator - Heat Map & Demographic Info - Data Compiled by Realogy - Retargeting campaigns - Socio Economic factors

Email Marketing Another way we promote listings is through email marketing. There are 3 main channels we use; ZAP, Mailchimp and Website Listing Notifications.

Zap CRM Leads are fed through our ZAP CRM, our proprietary customer relation management software. ZAP allows us to keep track of our customers’ search behavior, engage them with drip campaigns, and create instant property notifications for new listings and price changes. We can set reminders, automatic emails or texts, etc. Allowing us to work with more potential buyers at all stages of the home buying process.

MAILCHIMP We use Mailchimp to inform our customers and other local Realtors of newly listed properties, price adjustments and open houses. This is a great way to engage new customers and stay in touch.

Email contact lists:

- NVBR Network (Over 600 members and only available to Realtors) - Sphere of influence - Customer list from ZAP Website Listings Notifications Registered users on our website, LakeChamplainRealEstate.com, receive Listing Notifications informing them of any property updates that match their search criteria including new listing and price change updates.

Get Noticed Online

Source: YouTube, Facebook & Google Analytics

Measuring Success Online To track our performance online we utilize Google Analytics. This site tracks our performance across several sites and channels including, our company website, LakeChamplainRealEstate, the Coldwell Banker® website. Google Analytics helps us to see specifically how and where users access our site and adjust our advertising accordingly.

We are able to create audiences from user behavior and can retarget them with ads across the web and social media. With this technology we are able to maximize exposure for listings and make sure we are targeting the right buyers.

All advertising efforts are meant to drive users to the website. With Google Analytics we can see what channels were our main traffic sources and adjust our advertising efforts when needed.

2021 Web Highlights:

- +140k users on the site - Over 1million Paid Social Media Impressions

Top channels By Users: - Social: 50k - Organic: 49k - Paid Search: 19k

Top Cities By Users: - New York: 6.7k - Colchester: 5.7k - Burlington: 4.5k - Boston: 4.3k

Print Example: 1 page flyer

Print Example: 4 panel, folded brochure

Just Sold

388 Broadlake Road Colchester 123020 _ ISLANDS REALTY

Print Example: Just Sold Postcard, blue colorway

Print Example: Just Sold Postcard, white colorway

Print Advertising Mailers

It takes the average person 7-10 touch-points before they reach out. Pairing online advertising with print advertising reinforces our message and shows your listing to that many more people. Through the Coldwell Banker® Desk platform, we have access to XpressDocs to create custom property mailers such as Just Listed, Just Sold and many other occasions.

Mailing Opportunities:

- Quarterly area wide mailers custom designed by CBIR - Just Listed Postcards - Just Sold Letters - Year-end report / farming letters

Traditional Print

Coldwell Banker Islands Realty advertises bi-weekly in the free local newspaper, the Islander. Other newspaper and magazine advertising opportunities are available.

Newspapers:

- The Islander (CBIR bi-weekly ad)

Other Print:

- Seven Days - Burlington Free Press - St. Albans Messenger - Homes & Land

- Homes & Estates (luxury) - Horse Farm and Ranch - Land & Farm - And more!

Through XpressDocs, we are able to create custom, high quality and professional flyers, brochures, ads, postcards and more to promote listings in a timely manner. Each piece is fully branded with the listing details, agents contact information and beautiful photography. Using this tool to create all print marketing materials ensures consistency throughout the marketing process. Print materials are mailed within 5-7 business days.

Luxury Real Estate An extraordinary home deserves representation of an equally extraordinary caliber.

The Coldwell Banker Global Luxury® program redefines the world of luxury real estate marketing. The prestige of the Coldwell Banker® name, combined with state-of-the-art technology, bespoke marketing strategies and one of real estate’s most robust global networks encompassing +100,000 independent sales associates in approximately 3,000 offices in 40 countries and territories, culminates in extraordinary representation that crosses oceans, continents and language barriers.

Finding a discerning buyer for a one-of-a-kind property takes ingenuity—and an expert command of today’s online arena. The Coldwell Banker Global Luxury® program has mastered the art of digital marketing, ensuring your property is seen by the widest possible audience of qualified buyers. Luxury properties that are marketed through the program will enjoy immediate syndication through a comprehensive network of prominent real estate websites, including WSJ.com, JamesEdition.com, UniqueHomes.com and international websites through ListHub Global.

Global Luxury Program Highlights:

- Listing syndicates to hundred of web partners including, Zillow, Trulia, Homes.com and hotpads.

- JamesEdition.com, Bloomberg, Barron’s, Mansion Global and Panta display Homes priced at +$1M - ListHub Global displays homes priced at $2M+ - Chance to be featured on the homepage of ColdwellBanker.com & ColdwellBankerLuxury.com - Access to Wealth Engine JUST SOLD

5267 US Route 2, North Hero, VT

Print Example: Large postcard, just sold