- Coldwell Banker International Presidents Elite Award 2020-2024 (Top 2% of CB Agents Worldwide)
- #1 Agent in Grand Isle County 2024, 2021, 2020, 2014-2018, 2012 (NEREN MLS)
- Real Trends Top Ranked Agents in Vermont 2021-2024
- Specialty in Lakeshore and Island Properties
- Member of the National Association of REALTORS ®
- Member of the Vermont Association of REALTORS ®
- Member of the Northwest Vermont REALTOR ® Assoc.
I have been very fortunate to have met many wonderful families over the last 18 years in the real estate business. It is exciting to assist them to move to a new and exciting place and phase of their lives. For me, it has always been about educating people about the area and the market and helping them to make informed decisions. You want to have an advocate and facilitator throughout the process of buying and selling a home in this community.
Personal Bio:
We moved to Vermont in 2000 to the Champlain Islands from Isle of Palms, South Carolina, just outside of Charleston where my wife Anne and I owned and operated a Restaurant and Outfitting Business. We wanted to raise our young family in an authentic New England community and share with them the experience of what it means to live on the water and enjoy all that the four seasons offer in Vermont. In 2001, we bought a c. 1860 farmhouse on the lake in Grand Isle, closer to our families in Upstate New York and Massachusetts, where Anne and I grew up. We live there year-round and have a 23 year-old daughter, Alex, who graduated from the University of Vermont and works at the agency as a Marketing & Social Media specialist, and 17 year-old son, Will, who attends South Burlington High School who ski races and plays lacrosse for the Wolves. We love outdoor sports including windsurfing, golfing, boating, and skiing. For many years I coached basketball at Grand Isle School and lacrosse in South Burlington. I would be happy to answer questions about the area and specific properties. Buying and selling waterfront, Island, and country properties is different from most residential real estate transactions. Be sure to partner yourself with an experience and knowledgeable agent.
Source: Paragon Sales Detail, META Business Suite & Youtube Analytics, January 1-December 31, 2024
Discover Coldwell Banker Islands Realty’s Powerful Benefits for home sellers
CONTENTS
The Coldwell Banker® Way
Big Name, Small Town Service
Localized Marketing
Showcasing Your Property
Powerful Online Marketing
Print Advertising
Global Luxury Program
PROVEN . POWERFUL . PERSONAL
Coldwell Banker Islands Realty stays on top of current trends in online technology and real estate marketing so that we can best serve our clients and land more listings. Coldwell Banker® is leading the industry when it comes to real estate technology and marketing. We take full advantage of Coldwell Banker®’s powerful brand recognition and suite of tools to maximize our marketing. From a CBIR company point of view, we market our listings through a variety of channels available exclusively to us through proprietary platforms that we have created in an effort to get listings in front of specific audiences of potential buyer’s. This is a broad overview of each of those channels. If you have any questions or would like more information on a topic please ask.
The Coldwell Banker ® Way
The Coldwell Banker® brand is the oldest and most established residential real estate franchise system in North America. In fact, in many ways it was the original real estate “start up.” Founded by young entrepreneurs Colbert Coldwell in 1906 and later Benjamin Banker, Coldwell Banker® changed the way people bought and sold homes across America, ultimately becoming one of the most trusted real estate brands in the world. More than 100 years later, the Coldwell Banker® network is still continuously recognized for its innovation and leadership across 3,000 offices in 49 countries and territories.
Highlights:
- +3,000 offices worldwide in 49 countries & territories
- Global Reach with +100,000 Sales Associates Worldwide
- National Advertising & Marketing Campaigns
- State of the Art Marketing Systems
- Coldwell Banker Global Luxury Program
- Advanced Analytics & Big Data
- Referral Program
OUR CORE VALUES
Coldwell Banker Islands Realty:
Big Name, Small town Service
Coldwell Banker Islands Realty has been proudly serving the real estate needs of Grand Isle County and Northwestern Vermont since 1996. We have built a firm reputation for quality, integrity and service. Our Premier office is located in South Hero, Vermont, where we specialize in Lake Champlain waterfront and inland homes. We are pleased to offer one of the most powerful and comprehensive marketing programs to ensure that your home gets noticed by the right buyers and continue to innovate ways to showcase properties.
Our award-winning Realtors list and sell homes in the communities they know best. By providing professionals with true knowledge of their market, we offer an advantage to our clients and improve their experience when buying or selling a home. Whether it’s marketing your home to thousands, negotiating terms, or submitting a competitive offer on your first home, our Realtors are here to guide you.
Highlights:
- Top agency in Grand Isle County since 1996
- Niche marketing: lakefront & second home market
- Business networking within Grand Isle County & Northwest VT
- Agent networking within the specific niche we serve
- Commissions For Community: CBIR’s Annual Donation Program
Our lakefront specific marketing is tailored to present your home to the right buyers interested in the Lake Champlain lifestyle.
Targeted Direct Mail
“Just Listed” postcards are sent to your neighborhood announcing your property for sale.
Website Syndication
Get noticed on thousands of real estate websites including; Zillow, Realtor, NY Times & more.
Internet Marketing Advantage
Home buyers are online. We get their attention through targeted online ads that maximize your home’s exposure.
Drone Photo & Video
Captivate buyers with aerial photos and videos. They show a new perspective of your lakefront or inland property.
Staging Consultation
Get professional advice on how to enhance your home through small improvements and wow buyers.
HDR Photography
First impressions are everything. We capture your home in its best light with high quality HDR photography.
Home Tour Video
The future of real estate. Video tours show prospective buyers a closer and better view of your home.
Localized MarketinG
Coldwell Banker Islands Realty is proud to offer one of the most powerful marketing programs to showcase properties and get homes sold. Our exclusive and industry-leading 360 Marketing Plan is tailored to uniquely showcase your property in its best possible light and maximize its exposure. We use a proven combination of traditional and cutting-edge digital methods including: social media, online, print, networking, events and more.
In-House Marketing & Graphic Design
With a full-time marketing department, Coldwell Banker Islands Realty stays on top of current trends and technology to maximize listing exposure and best serve our clients. Our in-house team creates custom designs for all of our direct mail pieces, print ads, social media posts, and online advertisements ensuring we maintain brand continuity and a professional appearance at all times.
showcasing YOur Property
Photography
Photos are the first impression a homebuyer will have of a property so it is so important to have high quality photos. Still photos are taken in HDR (high dynamic range) and lightly edited to make them stand out online while maintaining a true depiction of the home. We take perspective photos to capture the layout and give a sense of spatial awareness of a home. Editorial style photos show small details and main features and are better used on social media or to show a specific feature. Staging is done throughout the photography process as necessary.
Drone: Aerial Photography & Video
Drone photography and video is used to capture aerial views of a property. This is critical when showcasing a lakefront home, land or a large property. Aerial images allow the viewer to have a better understanding of the layout of the land and/or shoreline. All drone footage is shot in 4k Ultra HD.
Video Marketing
Video is key to reaching todays homebuyers. Virtual home tours give the buyer more perspective and agents can send these videos to interested buyers before scheduling a showing to ensure interest. Shorter “highlight” videos are used for social media to promote listings and receive much higher engagement than images.
OF HOMEBUYERS USE THE INTERNET
Online exposure is critical to getting a competitive price and fast sale of your property.
*National Association of REALTORS ® 2022 Profile of Home Buyer And Sellers.
POWERFUL Online Marketing
State of the art website
Our local company website, LakeChamplainRealEstate.com, serves not only as a website that users log onto to search for properties throughout the State of Vermont, but also to educate consumers about the buying and selling process. The website is continuously monitored for best practices in the industry ensuring that we are always aligned with the most current SEO and consumer behavior trends. The website was completely redesigned in 2020 and new content is added to it weekly.
This platform is the number one way that leads are generated on a company level. 93% of buyers are searching for real estate online and the website becomes the first step in how CBIR agents are connected with potential clients. A website user registers on the site and becomes a lead. A CBIR agent is immediately sent a notification via email, text, and/or call and they are assigned to that lead. The agent reaches out ASAP, usually within minutes, to offer assistance, perform a detailed search, or schedule a showing, giving that lead a familiar agent to connect with should any questions arise.
Website Syndication
When a property is listed with CBIR it is published across the web on thousands of real estate sites. When a property is listed on MLS it is published on any real estate website through Broker Reciprocity. Additionally Coldwell Banker® has the power to publish our listings to even more sites including the Wall Street Journal, NY Times, and more.
Listings Appear On Popular Sites:
- ListHub Syndicates to thousands of real estate
websites around the world
- ColdwellBanker.com
- Zillow
- Realtor.com
- Trulia
- The New York Times
- Homes.com
- Wall Street Journal
Other Online Channels:
- Paid Search (Google ads)
- Boost: Ad Creation Platform via CB
- DARE (Dynamic Ads for Real Estate) via CB
- ColdwellBanker.com: Most searched real estate brand online
- Zillow.com; Premier Agent, Featured Listings, Video
- Front Porch Forum
6.6M+
Accounts Reached on Instagram
More social media highlights from 2024:
- 1M+ impressions on Youtube
- 122.5K+ video views on Youtube - 11K+ Instagram Followers - 1.8K+ Facebook Followers - 1K+ YouTube Subscribers
*META & Youtube Reporting 2024
Social Media Marketing
Social media is an easy way to reach thousands of users and increase brand awareness. We create original content that educates consumers and promote our listings and services to drive traffic to our website. Many of our customers see us as Real Estate specific business, but in actuality we are operating as “a local media company that educates consumers and sells real estate while serving the community.”
Email Marketing
Another way we promote listings is through email marketing. There are 3 main channels we use; Follow Up Boss, Mailchimp and Website Listing Notifications.
Company CRM, Follow Up Boss
Contacts are nurtured through Follow Up Boss, our preferred CRM (customer relation management) software. Follow Up Boss allows us to keep track of our customers’ search behavior, engage them with drip campaigns, set up custom searches, and create instant property notifications for new listings and price changes. This software allows us to work with more potential buyers at all stages of the home buying process.
Mailchimp
We use Mailchimp to inform our customers and other local Realtors of newly listed properties, price adjustments and open houses. This is a great way to engage new customers and stay in touch.
Email contact lists:
- NVRA Network (Over 600 members and only available to Realtors)
- Client Database
- Sphere of Influence
Website Listings Notifications
Registered users on our website, LakeChamplainRealEstate.com, receive Listing Notifications informing them of any property updates that match their search criteria including new listing and price change updates.
Targeted Advertising: Reaching Ideal Clients
We use targeting to reach specific audiences to make sure we are showing our advertising to the most ideal buyer. The more refined, the better. We use these online tools to track and create audiences.
- Google Analytics Demographics
- Heat Map & Demographic Info
- The Report, luxury real estate intelligence and forecasted market trends
- Retargeting campaigns
Measuring Success Online
To track our performance online we utilize Google Analytics. This site tracks performance of our company website, LakeChamplainRealEstate.com. Google Analytics helps us to see specifically how and where users access our site and adjust our advertising accordingly. We are able to create audiences from user behavior and can retarget them with ads across the web and social media. With this technology we are able to maximize exposure for listings and target the ideal homebuyers.
2024 Web Highlights:
- +83k users on LakeChamplainRealEstate.com
Top channels By Users:
- Organic: 29k
- Social: 24k
- Paid Search: 15.5k
Top Cities By Users:
- New York
- Boston
- Burlington
- Colchester
Print Example: Just Sold Postcard, blue colorway
Print Example: Just Sold Postcard, white colorway
Print Advertising
Mailers
It takes the average person 7-10 touch-points before they reach out. Pairing online advertising with print advertising reinforces our message and shows your listing to that many more people. Through the Coldwell Banker® Desk platform, we have access to XpressDocs to create custom property mailers such as Just Listed, Just Sold and many other occasions.
Mailing Opportunities:
- Quarterly area wide mailers custom designed by CBIR
- Just Listed Postcards
- Just Sold Letters
- Year-end report / farming letters
Traditional Print
Coldwell Banker Islands Realty advertises bi-weekly in the free local newspaper, the Islander. Other newspaper and magazine advertising opportunities are available.
Newspapers:
- The Islander (CBIR bi-weekly ad)
Other Print:
- Seven Days
- Burlington Free Press
- St. Albans Messenger
- Homes & Land
- Homes & Estates (luxury)
- Horse Farm and Ranch
- Land & Farm
- And more!
Through XpressDocs, we are able to create custom, high quality and professional flyers, brochures, ads, postcards and more to promote listings in a timely manner. Each piece is fully branded with the listing details, agents contact information and beautiful photography. Using this tool to create all print marketing materials ensures consistency throughout the marketing process. Print materials are mailed within 5-7 business days.
Global Luxury Program
An extraordinary home deserves representation of an equally extraordinary caliber.
The Coldwell Banker Global Luxury® program redefines the world of luxury real estate marketing. The prestige of the Coldwell Banker® name, combined with state-of-the-art technology, bespoke marketing strategies and one of real estate’s most robust global networks encompassing +100,000 independent sales associates in approximately 3,000 offices in 40 countries and territories, culminates in extraordinary representation that crosses oceans, continents and language barriers.
Finding a discerning buyer for a one-of-a-kind property takes ingenuity—and an expert command of today’s online arena. The Coldwell Banker Global Luxury® program has mastered the art of digital marketing, ensuring your property is seen by the widest possible audience of qualified buyers. Luxury properties that are marketed through the program will enjoy immediate syndication through a comprehensive network of prominent real estate websites, including WSJ.com, JamesEdition.com, UniqueHomes.com and international websites through ListHub Global.
Global Luxury Program Highlights:
- Listing syndicates to hundred of web partners including, Zillow, Trulia, Homes.com and HotPads.com.
- JamesEdition.com, Bloomberg, Barron’s, Mansion Global and Panta display Homes priced at +$1M
- ListHub Global displays homes priced at $2M+
- Chance to be featured on the homepage of ColdwellBanker.com & ColdwellBankerLuxury.com
