SAN DIEGO, CA
An agency with Marketing Moxie
ahha Marketing is a spirited consulting agency with proven success.
ahha provides exceptional Commercial Real Estate marketing strategies, capabilities, advisement and long standing expertise spanning over a dozen markets and 20+ assets.
Our approach ensures any project be positioned for success from the beginning, will reach dominant, recognizable status and will achieve continued future growth.
Marketing Moxie.
WE BRING IT
MOXIE | NOUN /ˈMÄKSEĒ/
Knowledge
We execute with passion, confidence, vigor, knowhow, initiative, resourcefulness, backbone, determination, resilience, and grit.
ahha Manifesto. our promise - every project, every time.
ahha effectively plans and implements multi-year marketing programs that produce positive, ongoing ROI and maximum engagement.
We’ve established a repeatable process, proven effective to better leverage your marketing budget by providing a streamlined service focused on long term value.
We Deliver.
& ALWAYS HAVE
36+
YEARS OF COMBINED CRE MARKETING EXPERIENCE
40+
MARKETING STRATEGIES DEVELOPED AND EXECUTED
100+
RFPS CREATED, SPANNING 30 MARKETS
50+ EVENTS EXECUTED
35+ BRANDS CREATED
2.1M+
SQUARE FEET MIXED-USE PROJECTS MARKETED; 6400 MULTIFAMILY
18 MULTI-MILLION MARKETING BUDGETS MANAGED AT ONE TIME
MARKETING AGENCY FOR BROOKFIELD PROPERTIES DEVELOPMENT
Our Reach.
SPANNING THE ENTIRE US. A PORTFOLIO OF PROJECTS ENCOMPASSING ALL PRODUCT TYPES IN VARIOUS PHASES OF DEVELOPMENT.
San Francisco, CA
San Diego, CA
Denver, CO
Vegas, NV
Los Angeles, CA
Tempe, AZ
Honolulu, HI Nashville, TN Atlanta, GA
TX
Houston, TX
Our Approach.
AN ADAPTABLE + HOLISTIC REAL ESTATE SOLUTION
We’ve crafted an engagement model that’s foolproof every time, includes a full spectrum of strategic deliverables per phase and is catered toward the development life cycle of a project.
1. NEW BUSINESS, ACQUISITIONS + DISPOSITIONS
2. ENTITLEMENTS, PREDEVELOPMENT + DESIGN
3. DEVELOPMENT + CONSTRUCTION
4. TURNOVER + STABILIZATION
5. ONGOING OPERATIONS
KANEKAPOLEI COLLECTION | HONOLULU, HI
New Business, Acquisitions + Dispositions
• RFQS, RFPS
• COMMUNITY ENGAGEMENT STRATEGIES
• COMMUNITY ADVISORY BOARDS
• FOCUS GROUPS
• TAILORED PRESENTATIONS
Entitlements, Predevelopment + Design
• CREATE BRANDING + IDENTITY
• DIGITAL + SOCIAL AUDIT, CLAIMING
• SPLASH PAGE, WEBSITE SOFT LAUNCH (SEO, GMB)
• INITIAL SIGNAGE, BARRICADES
• GROUNDBREAKING EVENTS
• PR + COMMS STRATEGY, SOURCING
Development + Construction
• EXPANDED MARKETING STRATEGY
• INNOVATIVE LEASING SUPPORT
• CURATED MARKETING MATERIALS
• FULL WEBSITE, FULL SEO EXECUTION
• SOCIAL MEDIA STRATEGY, LAUNCH
• MEDIA, ADVERTISING LAUNCH
• TOPPING OUT EVENTS
Turnover, Stabilization + Ongoing Operations
• PROJECT AUDITS
• GRAND OPENING EVENTS
• PROGRAMMING, PLACEMAKING STRATEGY
• ROI REPORTING
• OPERATIONAL MARKETING TOOLKITS
• VACANT STOREFRONT ACTIVATIONS
• SPONSORSHIP
BEAUDRY | LOS ANGELES, CA
Our Approach.
ELEVATED EXPERIENCES
COMMUNITY COLLABORATIONS
ARTFUL ACTIVATIONS
ahha believes in strengthening connections between people and spaces through meaningful moments, cultural connections and intentional storytelling.
HOLIDAY EVENT, THE SHOPS BUCKHEAD | ATLANTA, GA
Suite of Services.
ahha is your alternative solution for an in-house marketing department - minimal overhead and more cost effective project management
MARKETING STRATEGIES.
Robust and holistic marketing roadmaps, tailored to each project, market and audience. Data-driven with extensive consumer insights, inclusive of all marketing subcategories, and grounded by a detailed budget.
• PROJECT AUDITS
• INNOVATIVE LEASING SUPPORT
• CURATED MARKETING MATERIALS
• REPORTING
• OPERATIONAL MARKETING TOOLKITS
• COMMUNITY ENGAGEMENT STRATEGIES
• EVENT EXECUTION
• DIGITAL, SOCIAL + INFLUENCER STRATEGIES
• REQUEST FOR PROPOSALS
• TAILORED PRESENTATIONS
• PROJECT MANAGEMENT
• CUSTOMER EXPERIENCE
• BRANDING + IDENTITY
Case Studies.
APPENDIX
Our Portfolio.
COAST TO COAST, CONCEPTION TO COMPLETION
MIXED-USE DISTRICTS
• Pier 70 | San Francisco, CA
• UnCommons | Las Vegas, NV
• Fifth + Broadway | Nashville, TN*
• The Shops Buckhead | Atlanta, GA*
• 5M | San Francisco, CA
• Clayton Lane | Denver, CO
• River Oaks District | Houston, TX
• Toyota Music Factory | Irving, TX*
RETAIL REDEVELOPMENTS
• Stonestown Galleria | San Francisco, CA
• Otay Ranch Center | San Diego, CA
• Newpark Mall | Newark, CA
• The Shoppes at Carlsbad | San Diego, CA
MULTIFAMILY
• Lilia Waikiki | Honolulu, HI*
• Beaudry | Los Angeles, CA*
• EV | San Diego, CA
• Grey House | Houston, TX
• SALT | Tempe, AZ
• Vela | Washington DC
• Pacifica | Honolulu, HI
• Symphony Hawaii | Honolulu, HI
• The George | San Francisco, CA*
• The Place | Nashville, TN
• The Residence Buckhead | Atlanta, GA
• Kanekapolei Collection | Honolulu, HI
CORPORATE
• CREDE | IRVINE, CA
• Holland and Co. | Santa Barbara, CA
• Brookfield Properties Development
Fifth + Broadway
NASHVILLE, TN
• 2.4M SF MIXED-USE DEVELOPMENT
• 367K+ SF OFFICE
• 381 RESIDENTIAL UNITS
• 199K SF DINING/ RETAIL
• 161K SF ROOFTOP EVENT SPACE
• 56K SF MUSEUM
marketing scope highlights:
Created a marketing strategy which pivoted with market conditions over the course of 8 years, including (COVID19)
Strategic tie-ins with adjacent community partners to form a true district with Ryman Auditorium, Bridgestone Arena and more
Activated vacant retail spaces through phased lease-up with instagrammable, engagement moments and builds, drawing large crowds and recognition
Formulated new avenues for sponsorship tied to events, programming as well as artist installations and more across the campus
Urban
Land Institute’s Best Large Format Project- Private Sector Nashville TN Chapter
42k+
Instagram followers organically built since 2021 opening
$787M
Price tag when sold just two years after opening to Northwood
20k+
Attendees attributed to Marketing events calendar in 2022 alone
8 Years
Working on the asset. RFP through opening and turnover (2023)
$700k
In sponsorship revenue attached to Marketing service at sale
100%
Broadway
UnCommons
LAS VEGAS, NV
• 13 ACRE MIXED-USE DEVELOPMENT
• 342K+ SF OFFICE
• 352 LUXURY RESIDENTIAL UNITS
• 66K SF DINING/ RETAIL
• OPEN AIR EVENT SPACE
marketing scope highlights:
Conducted an audit of the property’s operational marketing structure; identified fundamental marketing needs, best practice tools and key areas for improvement across digital, advertising, pr and more.
Created marketing strategy, operational marketing toolkit, digital marketing media plan, advertising commitment, elevated brand uplift, operational brand narrative exercise, events protocol, VIP programs for residential and office.
Implemented a tenant relations program centered around co-marketing efforts, engagement opportunities and targeted sales increase
Strategic tie-ins with adjacent community partners to form a true district with Durango Casino, Resort.
Elevated brand uplift, website re-skin, way-finding and directional signage plan executed.
Developed an event calendar strategy centered on low-budget activations and community partnerships, including the creation of recurring monthly, weekly, and signature (‘hero’) event series
ULI Placemaking Award.
CoStar CRE Development of the Year.
NAIOP Mixed-use Project of the Year.
523%+
increase in website traffic, direct result of marketing strategy
674K+
One month increase to total impressions across paid social, digital advertising, direct result of marketing strategy
50%+
Increase in opt-in newsletter database open rate over the course of 6 months
1 M+
Increase in google impressions since the curation of digital marketing strategy
86.7%+
Increase in new users to the website
UnCommons
ESCAPE THE ORDINAR Y . BE UNC OMMON.
Lilīa Waikīkī:
WAIKIKI, HI
• 454 UNITS RESIDENTIAL UNITS
• 91 AFFORDABLE UNITS AT 80% AMI
• 45,000 SF NEIGHBORHOOD SERVING RETAIL
• FIRST RENTAL UNITS IN WAIKIKI IN 20 YEARS
marketing scope highlights:
Customized air stream preleasing campaign and roadshow in collaboration with Brookfield Retail
Curated a versatile marketing strategy which pivoted through market turns (including COVID-19)
Brought an arts and culture movement to downtown Honolulu for the first time in the city’s history
Handled marketing for market rate tower and affordable housing low rises
Largest debut of any property in Brookfield’s Multifamily Portfolio
First Time
POW WOW Hawaii (global art program) was brought to Waikiki
Impact Award 2022
Winner for CoStar’s Multifamily Development of the Year
100% Leased
Project’s affordable housing fully leased within 2 months during COVID-19 (Nov 2020)
$300K
Under allotted marketing budget of $1.8M, upon opening
77% Leased
One year after opening, ahead of proforma expectations
7 years
Working on the asset. RFP through opening (2023)
Lilīa Waikīkī
CULTIVATE THE LIFE YOU LOVE
The Shops Buckhead Atlanta
ATLANTA, GA
• 8 ACRES
• 356K+ SF MIXED USE DEVELOPMENT
• 370 RESIDENTIAL UNITS
• 367K SF RETAIL
• 125K SF CLASS A OFFICE
• 50+ LUXURY, BEST IN CLASS RETAIL TENANTS (HERMES, TOM FORD, CHRISTIAN LOUBOUTIN, MONCLER, ETC.)
marketing scope highlights:
Formulated community engagement strategy via focus groups and partner programs with artists in residency/ public art installations with SCAD ( Savannah College Art + Design ) as well as Atlanta Ballet for on-site performances in a curated Holiday campaign
Branding uplift in 2017, more well suited to approachability in the market
Residential portion sold to Simpson Housing LLP in August of 2016, achieved the highest price per unit in Atlanta’s history. Retail/ office portion sold to Jamestown in 2021
Immersive tenant rations program, including tenant meetings, handbooks and toolkits for maximum engagement district wide
INCREASED center traffic steadily by 63% over the course of 3 years
Style South
The southeast’s largest fashion show and shop around event; averaging 23K+ media impressions, annual attendance 600+; YOY traffic increase of 10% and $500K+ direct sales for retailers
$500k -$700k
In direct sales tied to curated Spend and Receive program released annually in partnership with event calendar
592M+
Impressions tied to Advertising and PR strategy during re-brand year, 2017
5 years
Working on the asset, RFP through operations and sale
Double Digit
Increases across entire digital portfolio annually (social, website, eblast database, etc.)
The Shops Buckhead Atlanta
THE ART OF SOUTHERN HOSPITALITY
Toyota Music Factory
IRVING, TX
• 250K+ SF ENTERTAINMENT DISTRICT
• 50K+ SF OPEN AIR EVENTS PLAZA
• 152K SF OFFICE SPACE
• 202K SF RETAIL
• 400+ EVENTS ANNUALLY
• 1.9M+ VISITORS ANNUALLY
marketing scope highlights:
Performed project audit of operational marketing department and programming
Launched new marketing strategy focusing on “Delivering More Than Music,” expanding daytime traffic and attracting community audiences outside of concert goers
Uplifted and launched new branding campaign dedicated to a lifestyle district
Activated vacant retail spaces and central plaza with instagrammable, engagement moments and builds
Completed digital audit for missing components and implemented comprehensive SEO plan and social media/ influencer strategy
Created operational marketing toolkit based on project audit, inclusive of:
Signature event
Strategies and execution plans created for each quarter, inclusive of tenant participation
Tenant manual
And meetings platform executed
Property photoshoot
For lifestyle imagery usage and refresh across advertisements and digital platforms
Local artist
Mural program introduced 72.6% increase
In website engagement during first month on project
Music Factory
Pier 70; BLDG 12
SAN FRANCISCO, CA
• 70,000 TOTAL RSF +/-
• 3 FLOORS
• HISTORIC REHABILITATION CONSTRUCTION TYPE
• MAKERS HALL, LOCALLY CURATED OFFICE AND RETAIL TENANT MIX
marketing scope highlights:
Developed and executed a marketing strategy that guided the district from construction through to operations - driving brand awareness, building community engagement, and supporting both upcoming phases and currently open tenants.
Maintain operational marketing, tenant relations, co-marketing strategies, digital marketing strategy, media plan and oversee social media marketing.
Website, email newsletter, google my business management, monthly execution series.
Planned and executed Grand Opening milestone event; preview party.
Pier 70; BLDG. 12
MADE OF SAN FRANCISCO.
The George
SAN FRANCISCO, CA
• 320 RESIDENTIAL UNITS; INCLUSIVE OF 100%, 120% AND 150% AMI
• 10K SF COMMUNITY SERVING RETAIL
• 26K+ SF ADJACENT GREEN SPACE
• LEED SILVER
marketing scope highlights:
Curated multi-year Marketing strategy which pivoted with market conditions over the course of 5 years, including COVID19
Strategic tie-ins with adjacent community partners to form a true district in SoMa Undiscovered, CAST (Community Arts Stabilization Trust) and San Francisco Chronicle
Double website creation and implementation for Market Rate and Affordable Housing, in partnership with the City
Planned and executed all milestone events, Groundbreaking, Topping Out + Grand Opening
Beaudry
LOS ANGELES, CA
• 785 RESIDENTIAL UNITS
• 5K+ SF COMMUNITY SERVING RETAIL
• 2M+ SF OFFICE ADJACENT DTLA SUPERBLOCK
• 330K+ SF RETAIL ADJACENT FIG + 7TH
marketing scope highlights:
Curated a multi-year Marketing strategy over the course of 3 years
Created renderings and model unit program in partnership with architect Marmol Razner
Launched The Collection brand at levels 48-56 which offered elevated residences with coveted amenities and personalized services program
Planned and executed all milestone events, Groundbreaking, Topping Out + Grand Opening
Pre-leasing strategy focused on a large social media influencer push, targeting high-engagement activations, preview events and influencer’s throughout greater LA
Meet ahha.
FORGED FROM A DECADE LONG WORKING RELATIONSHIP (+ FRIENDSHIP)
HILLARY CROWE Co-Founder, Chief Marketing Curator
26 YEARS OF COMMERCIAL REAL ESTATE EXPERIENCE
Driven by an unwavering passion for marketing and creating meaningful destinations, Hillary brings forth a wealth of experience and a visionary approach to the realm of Real Estate Development. With a remarkable track record spanning 25+ years in over a dozen markets and 20+ assets throughout North America. Hillary’s proficiency extends throughout the entire development life cycle. From the initial conception of a project’s vision to the intricacies of branding, storytelling, and leveraging social media platforms, she possesses a comprehensive skill set. Her marketing influence resonates through key milestone events, guiding projects seamlessly from entitlements, through development to design, construction phases and operations. A true innovator, Hillary’s strategic mindset ensures that each project she undertakes is not only meticulously planned but also carries a unique and compelling narrative. Her commitment to excellence culminates in the successful execution of opening and turnover plans, elevating each venture to new heights. In her extensive career, Hillary has consistently demonstrated an ability to fuse creativity with practicality, delivering results that not only meet but exceed expectations.
Her dedication to shaping vibrant and impactful spaces has left an indelible mark on the assets she has positioned and launched throughout the US.
ANNELIESE REID Co-Founder,
Head of Marketing Strategy
10 YEARS OF COMMERCIAL REAL ESTATE EXPERIENCE
Anneliese is a results-driven strategist specializing in developing and executing comprehensive marketing plans. She puts forward the expertise, creative thinking, and discipline necessary to create tailored strategies from concept to completion and across varying product types including mixed-use, luxury multifamily, office and affordable housing communities. During her tenure at Brookfield Properties, she spearheaded New Business marketing efforts, created robust toolkits for development and operational marketing teams, and implemented elevated experiences at the asset level. Prior to the Brookfield acquisition in 2019, she led Oliver McMillan’s marketing efforts in the southeast as Operational Marketing Director for The Shops Buckhead Atlanta.
Her strategic mindset, combined with fresh, forward thinking and a keen understanding of consumer behavior delivers tangible results. Anneliese thrives on team collaboration and bringing visions to life.
SAN DIEGO, CA