Fifth + Broadway Leasing Lookbook // Opening

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NASHVILLE LIKE NEVER BEFORE

CLEAR YOUR WEEK CALL YOUR FRIENDS WE’RE OPEN

WHERE NASHVILLE COMES TO LIFE

200K SF SHOPPING + EATS + ENTERTAINMENT

56K SF NATIONAL MUSEUM OF AFRICAN AMERICAN MUSIC

381 UNITS INSPIRED RENTABLE LIVING

372K SF CLASS-A DOWNTOWN OFFICE SPACE

When deciding to lease at Fifth + Broadway, we were intrigued by the scope and scale of it, and how important it would be to the city. It’s so cool to be a part of that story. We love the location! Being in an area where a lot of people go is obviously important for retail, but it’s also important to play a part in history being rewritten.

NASHVILLE RE-ENERGIZED

Fifth + Broadway offers visitors of all ages an outstanding collection of shopping, dining, culture, and entertainment found nowhere else in the city.

This new, mixed-use mecca has changed the way Nashville lives, works, and relaxes. This hub of hot destination sets the tone for the evolution of downtown Nashville. Simply making it better

NASHVILLE RE-IMAGINED FIFTHANDB.COM | 6 INTRODUCTION | 7

“Fifth + Broadway not only has opened and appeals to the tourist, but has brought the local consumer back to Broadway. In the days leading up to the March 2021 opening, there were people walking through the center and knocking on our window. They were all, for the most part, locals who wanted to check it out. It gives people another reason to come back downtown, whether they’re going to a concert, a game or just want to shop and have dinner. Since opening the store, sales have far exceeded our expectations!

NOW WE’RE TALKIN’

ALL LOCAL RETAIL TENANTS SAW SUBSTANTIAL GROWTH

IN SOCIAL FOLLOWING OPENING OF TENANTS REPORTED DOUBLE DIGIT WEBSITE VISITS AND ON-LINE PURCHASES SINCE OPENING

50%

NASHVILLE LOOKS GOOD ON YOU

65 24 440 65 24 40 THE GULCH GERMAN TOWN EAST NASHVILLE OPRYLAND MUSIC VALLEY NASHVILLE INTERNATIONAL AIRPORT CITY OF BERRY HILL SOUTH NASHVILLE 2M 23 RD 81 9 TH 300K 150% GREATER NASHVILLE AREA POPULATION LARGEST CITY IN THE U.S. PEOPLE MOVE TO NASHVILLE PER DAY MOST POPULAR PLACE TO MOVE IN 2020 NEW JOBS CREATED SINCE 1990 PER CAPITA INCOME GROWTH

DOWNTOWN DRAW

3 4 5 6 10 11 12 8|9 7 2 1 FIFTHANDB.COM 14 DOWNTOWN ATTRACTIONS | 15 THE STATISTICS 12.5M+
pass the corner of Fifth Ave. and Broadway annually 5M
visit downtown for events annually 13M+ VISITORS attend events annually at Bridgestone Arena and exit/enter via Fifth Ave. and Broadway
PEOPLE work in downtown daily and by 2023 that number will increase by 10K 11K+ HOTEL KEYS will be in market by 2022 900+ EVENTS hosted downtown annually 1 THE GULCH
MUSIC CITY CENTER 3 ASCEND AMPITHEATER 4 BRIDGESTONE ARENA
SYMPHONY CENTER
NASHVILLE YARDS
FIFTH + BROADWAY 8 HONKY TONK ROW 9 RYMAN AUDITORIUM 10 SHELBY STREET PEDESTRIAN BRIDGE 11 CAPITOL VIEW 12 NISSAN STADIUM
PEDESTRIANS
RESIDENTS
78K+
2
5
6
7
ATTRACTIONS: 17K PEOPLE LIVE IN DOWNTOWN NASHVILLE

HUB OF BUSINESS

70S 24 31E 65 CUMBERLAND RIVER DOWNTOWN FIFTHANDB.COM | 16 DOWNTOWN LIVING | 17 FUTURE RESIDENTIAL FIFTH + BROADWAY FUTURE RESIDENTIAL 10 MINUTE WALK UPWARD BOUND YOUNG AND INFLUENTIAL UP AND COMERS Upscale younger Family mix Ages 25-44 Average income $115,562 Graduate plus 32% of households Midscale younger Mostly without kids Ages 25-44 Average income $88,128 College graduate 12% of households Upper-midscale Younger family mix Ages 25-44 Average income $91,653 College graduate 10% of households 15K+ DOWNTOWN POPULATION $83K AVERAGE INCOME 8% 20K+ 20% 4K POPULATION INCREASE PEOPLE WITHIN WALKING DISTANCE HOUSEHOLD INCOME INCREASE ($99K) RESIDENTIAL UNITS BEING ADDED
BY 2023:
25% 86K 10 TH 14 5 GROWTH IN DOWNTOWN EMPLOYEE POPULATION WORK WITHIN A 10 MIN. WALK TO DOWNTOWN FASTEST GROWING AMERICAN CITY FORTUNE 1000 COMPANIES FORTUNE 500 HEADQUARTERS 9K CURRENT RESIDENTIAL UNITS
DOWNTOWN LIVING
A

16.1M NASHVILLE VISITORS PER YEAR

DESTINATION OF THE YEAR FOR TRAVEL + LEISURE

$7.5B

ANNUAL VISITOR

SPENDING

$2.3B SPENT FOR RETAIL + DINING

THE PERFECT PLACE TO STAY+PLAY

HOTEL ROOMS WITHIN NASHVILLE AREA

FLIGHTS TO NASHVILLE ANNUALLY

OF 15M VISITORS ATTEND CONVENTIONS

U.S. DESTINATIONS TO HOST A CONVENTION

EVENTS HELD AT MUSIC CITY CENTER (CONVENTION CENTER)

#1
51K+ 550+ 40% TOP 10 300+

DRINK UP. CHOW DOWN .

STEP IN . STYLE OUT.

Fifth + Broadway is an awesome destination for locals and tourists alike. Everyone is really loving our new location. Our sales are proof of that!
Erik Hugley – Assistant General Manager, Shake Shack

LEASING

HEAVEN YOSHINO

heaven.yoshino@brookfieldpropertiesretail.com

AMY PAPPAS

amy.pappas@brookfieldpropertiesretail.com

@FIFTHANDB @FIFTHANDB
@ cisco_carter @ sam_frawley @jennfrawley @ hunterpremo @cameronpremo
@ kengotfreckles

©2020 Brookfield Properties, All Right Reserved. The information contained herein is believed to be correct at time of print. Brookfield Properties makes no representations or warranties as to the accuracy of said data. Statistical information and demographics were compiled from a variety of sources including Downtown Nashville Partnership, Nashville Chamber of Commerce and ESRI.

Sources: Downtown Nashville Partnership, 2020 Census/Claritas, Nashville Visitors Corp, Music City Convention Center

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