Meet ahha. Hawaii 2024.

Let’s get started.

ahha Marketing is a spirited consulting agency with proven success.

ahha provides exceptional Commercial Real Estate marketing strategies, capabilities, advisement and long standing expertise spanning over a dozen markets and 20+ assets.

Our approach ensures any project be positioned for success from the beginning, will reach dominant, recognizable status and will achieve continued future growth.

LILIA WAIKIKI| HONOLULU,

Marketing Moxie.

WE BRING IT

MOXIE | NOUN

/MÄKSEĒ/

Energy, skill, force of character, perseverance and courageous spirit.

Knowledge gained by actually creating, doing or experiencing something...

We execute with passion, confidence, vigor, knowhow, initiative, resourcefulness, backbone, determination, resilience, and grit.

ahha Manifesto. our promise -

every project, every time.

ahha effectively plans and implements multi-year marketing programs that produce positive, ongoing ROI and maximum engagement.

We’ve established a repeatable process, proven effective to better leverage your marketing budget by providing a streamlined service focused on long term value.

We Deliver.

& ALWAYS HAVE

36+

YEARS OF COMBINED CRE MARKETING EXPERIENCE

35+

MARKETING STRATEGIES DEVELOPED AND EXECUTED

100+

RFPS CREATED, SPANNING 30 MARKETS

45+

EVENTS EXECUTED

30+

BRANDS CREATED

1.8M+

SQUARE FEET MIXED-USE

PROJECTS MARKETED; 6100 MULTIFAMILY

18

MULTI-MILLION MARKETING BUDGETS AND PROJECTS MANAGED AT ONE TIME

Preferred

MARKETING AGENCY FOR BROOKFIELD PROPERTIES DEVELOPMENT

Our Reach.

SPANNING THE ENTIRE US. REACHING 12+ MARKETS AND INCLUSIVE OF A PORTFOLIO ENCOMPASSING ALL PRODUCT TYPES IN VARIOUS PHASES OF DEVELOPMENT. WE ARE SCALABLE AND RESOURCE READY.

Our Approach.

AN ADAPTABLE + HOLISTIC REAL ESTATE SOLUTION

We’ve crafted an engagement model that’s foolproof every time, includes a full spectrum of strategic deliverables per phase and is catered toward the development life cycle of a project.

1. NEW BUSINESS, ACQUISITIONS + DISPOSITIONS

2. ENTITLEMENTS, PREDEVELOPMENT + DESIGN

3. DEVELOPMENT + CONSTRUCTION

4. TURNOVER + STABILIZATION

5. ONGOING OPERATIONS

KANEKAPOLEI COLLECTION | HONOLULU, HI

New Business, Acquisitions + Dispositions

• RFQS, RFPS

• COMMUNITY ENGAGEMENT STRATEGIES

• COMMUNITY ADVISORY BOARDS

• FOCUS GROUPS

• TAILORED PRESENTATIONS

Entitlements, Predevelopment + Design

• CREATE BRANDING + IDENTITY

• DIGITAL + SOCIAL AUDIT, CLAIMING

• SPLASH PAGE, WEBSITE SOFT LAUNCH (SEO, GMB)

• INITIAL SIGNAGE, BARRICADES

• GROUNDBREAKING EVENTS

• PR + COMMS STRATEGY, SOURCING

Development + Construction

• EXPANDED MARKETING STRATEGY

• INNOVATIVE LEASING SUPPORT

• CURATED MARKETING MATERIALS

• FULL WEBSITE, FULL SEO EXECUTION

• SOCIAL MEDIA STRATEGY, LAUNCH

• MEDIA, ADVERTISING STRATEGY

• TOPPING OUT EVENTS

Turnover, Stabilization + Ongoing Operations

• PROJECT AUDITS

• GRAND OPENING EVENTS

• PROGRAMMING, PLACEMAKING STRATEGY

• ROI REPORTING

• OPERATIONAL MARKETING TOOLKITS

• VACANT STOREFRONT ACTIVATIONS

• SPONSORSHIP

GRAND OPENING | LILIA WAIKIKI

Our Approach.

ELEVATED EXPERIENCES

CULTURAL CONNECTIONS

ARTFUL ACTIVATIONS

ahha believes in strengthening connections between people and spaces through meaningful moments, community collaborations and intentional storytelling.

HOLIDAY EVENT, THE SHOPS BUCKHEAD | ATLANTA, GA

Suite of Services.

WHAT WE DO (+MORE)

ahha is your alternative solution for an in-house marketing department - minimal overhead and more cost effective project management

MARKETING STRATEGIES.

Robust and holistic marketing roadmaps, tailored to each project, market and audience. Data-driven with extensive consumer insights, inclusive of all marketing subcategories, and grounded by a detailed budget.

• PROJECT AUDITS

• INNOVATIVE LEASING SUPPORT

• CURATED MARKETING MATERIALS

• REPORTING

• OPERATIONAL MARKETING TOOLKITS

• COMMUNITY ENGAGEMENT STRATEGIES

• EVENT EXECUTION

• DIGITAL, SOCIAL + INFLUENCER STRATEGIES

• REQUEST FOR PROPOSALS

• TAILORED PRESENTATIONS

• PROJECT MANAGEMENT

• CUSTOMER EXPERIENCE

• BRANDING + IDENTITY

the ahha approach. our partners - from public

relations to public art.

ahha has been working in Hawaii for over a decade; we are proud to collaborate with a wide range of local, best-in-class vendors

Case Studies.

Our Portfolio.

COAST TO COAST, CONCEPTION TO COMPLETION

MULTIFAMILY

• Lilia Waikiki | Honolulu, HI*

• Beaudry | Los Angeles, CA*

• EV | San Diego, CA

• Grey House | Houston, TX

• SALT | Tempe, AZ

• Vela | Washington DC

• Pacifica | Honolulu, HI

• Symphony Hawaii | Honolulu, HI

• The George | San Francisco, CA*

• The Place | Nashville, TN

• The Residence Buckhead | Atlanta, GA

• Kanekapolei Collection | Honolulu, HI

MIXED-USE DISTRICTS

• Fifth + Broadway | Nashville, TN*

• The Shops Buckhead | Atlanta, GA*

• 5M | San Francisco, CA

• Clayton Lane | Denver, CO

• River Oaks District | Houston, TX

• Pier 70 | San Francisco, CA

• Toyota Music Factory | Irving, TX*

RETAIL REDEVELOPMENTS

• Stonestown Galleria | San Francisco, CA

• Otay Ranch Center | San Diego, CA

• Newpark Mall | Newark, CA

• The Shoppes at Carlsbad | San Diego, CA

Lilīa Waikīkī:

• 454 UNITS RESIDENTIAL UNITS

• 91 AFFORDABLE UNITS AT 80% AMI

• 45,000 SF NEIGHBORHOOD SERVING RETAIL; WAIKIKI MARKET GROCERY

• FIRST RENTAL UNITS IN WAIKIKI IN 20 YEARS

Creation of a versatile marketing strategy which pivoted through market turns (including COVID-19); collaboration effort with Queen Emma Land Co.

Built customized air stream as preleasing hub with full campaign and roadshow in collaboration with Ala Moana Center

Brought an arts and culture movement to downtown Honolulu via POW WOW, for the first time in the city’s history

Exec uted all milestone events, VIEW VIDEOS:

• Groundbreaking Sizzle Reel HERE

• Topping Out Sizzle Reel HERE

• Grand Opening Sizzle Reel HERE WAIKIKI, HI

Largest debut of any property in Brookfield’s Multifamily Portfolio

First Time

POW WOW Hawaii (global art program) was brought to Waikiki

Impact Award 2022

Winner for CoStar’s Multifamily Development of the Year

100% Leased

Project’s affordable housing fully leased within 2 months during COVID-19 (Nov 2020)

$300K

Under allotted marketing budget of $1.8M, upon opening

77% Leased

One year after opening, ahead of proforma expectations

7 years

Working on the asset. RFP through opening (2023)

marketing scope:

• MARKETING STRATEGY

• COMMUNITY ENGAGEMENT STRATEGY

• BRANDING + IDENTITY

• BLESSING, GROUNDBREAKING EVENT

• TOPPING OUT EVENT

• SPLASH PAGE WEBSITE

• FULL WEBSITE

• FLOORPLANS, VIRTUAL TOURS

• DIGITAL, SOCIAL STRATEGIES

• BARRICADE SIGNAGE

• RETAIL LEASING SIGNAGE

• CURATED MARKETING MATERIALS

• REPORTING

• PHOTOSHOOTS

• PR, MEDIA, ADVERTISING PLAN

• PRELEASING AIRSTREAM ROADSHOW

• PHOTOSHOOTS

• BRAND UPLIFT

• RESIDENTIAL VIP PROGRAM

• GARAGE WAYFINDING GRAPHICS

• LEASING TEAM TRAINING

• GRAND OPENING EVENT

Lilīa Waikīkī CULTIVATE THE LIFE YOU LOVE

Symphony

HONOLULU, HI

• 388 LUXURY CONDO UNITS

• 68K SF COMMUNITY SERVING RETAIL

• LEED CERTIFIED

Marketing goal to showcase an opportunity for buyers highlighting an interest rate lock, best buy in mid-luxury, and contemporary design in a great location

Launched an integrated marketing program invested in notable opportunities to stand apart from the cluttered media landscape, creating maximum exposure on and off island for first 400 foot high rise in Waikiki

91% pre-sold prior to opening due to a large marketing pre-leasing push

marketing scope:

• MARKETING STRATEGY

• COMMUNITY ENGAGEMENT STRATEGY

• BRANDING + IDENTITY

• BLESSING, GROUNDBREAKING EVENT

• TOPPING OUT EVENT

• WEBSITE

• DIGITAL, SOCIAL STRATEGIES

• BARRICADE SIGNAGE

• RETAIL LEASING SIGNAGE

• CURATED MARKETING MATERIALS

• REPORTING

• PHOTOSHOOTS

• PR, MEDIA, ADVERTISING PLAN

• SALES GALLERY CUSTOMER JOURNEY

• LEASING TEAM HIRING + TRAINING

• ONSITE OPERATIONAL TEAM HIRING + TRAINING

• GRAND OPENING EVENT

Kanekapolei Collection

HONOLULU, HI

• 54 AFFORDABLE HOUSING UNITS

• 80% AMI

Marketing goal to position the asset for lease up while also introducing first time developer Brookfield Properties on island

Marketing efforts were also focused on a phased opening approach for these low rises, before the full tower opening; strategy built to differentiate the two

Showcased first affordable housing rentals in over 20 years via a curated leasing gallery off property was

marketing scope:

• MARKETING STRATEGY

• COMMUNITY ENGAGEMENT STRATEGY

• BRANDING + IDENTITY

• BLESSING, GROUNDBREAKING EVENT

• AFFORDABLE HOUSING WEBSITE

• FLOORPLANS, VIRTUAL TOURS

• BARRICADE SIGNAGE

• CURATED MARKETING MATERIALS

• REPORTING

• PHOTOSHOOTS

• PR, MEDIA, ADVERTISING PLAN

• LEASING GALLERY CUSTOMER JOURNEY

• LEASING TEAM TRAINING

• MOVE IN GIFTS

• GRAND OPENING EVENT

Pacifica

HONOLULU, HI

• 489 LUXURY CONDO UNITS

• 100 AFFORDABLE HOUSING UNITS

• 10K SF COMMUNITY SERVING RETAIL

Marketing goal to position the asset for buyers while also introducing first time developer OliverMcMillan on island

Launched an integrated marketing program invested in notable opportunities to stand apart from the cluttered media landscape, creating maximum exposure on and off island

85% pre-sold prior to completion of construction due to a large marketing pre-leasing push

Fifth + Broadway

NASHVILLE, TN

• 2.4M SF MIXED-USE DEVELOPMENT

• 367K+ SF OFFICE

• 381 RESIDENTIAL UNITS

• 199K SF DINING/ RETAIL

• 161K SF ROOFTOP EVENT SPACE

• 56K SF MUSEUM

Marketing strategy pivoted with market conditions over the course of 8 years, including (COVID19)

Strategic tie-ins with adjacent community partners to form a true district with Ryman Auditorium, Bridgestone Arena and more

Activated vacant retail spaces through phased lease-up with instagrammable, engagement moments and builds, drawing large crowds and recognition

Urban Land Institute’s Best Large Format Project- Private Sector Nashville TN Chapter

42k+

Instagram followers organically built since 2021 opening

$787M

Price tag when sold just two years after opening to Northwood

20k+

Attendees attributed to Marketing events calendar in 2022 alone

8 Years

Working on the asset. RFP through opening and turnover (2023)

$700k

In sponsorship revenue attached to Marketing service at sale

100%

Retail leased one year after opening; 80% local vendors

Fifth + Broadway NASHVILLE LIKE NEVER BEFORE

The Shops Buckhead Atlanta

ATLANTA, GA

• 8 ACRES

• 356K+ SF MIXED USE DEVELOPMENT

• 370 RESIDENTIAL UNITS

• 367K SF RETAIL

• 125K SF CLASS A OFFICE

• 50+ LUXURY, BEST IN CLASS RETAIL TENANTS (HERMES, TOM FORD, CHRISTIAN LOUBOUTIN, MONCLER, ETC.)

Formulated community engagement and partner programs with artists in residency/ public art installations with SCAD ( Savannah College Art + Design )

Branding uplift in 2017, more well suited to approachability in the market

Residential portion sold to Simpson Housing LLP in August of 2016. The record-setting sale achieved the highest price per unit in Atlanta’s history

Retail/ office portion sold to Jamestown in 2021

INCREASED center traffic steadily by 63% over the course of 3 years

Style South

The southeast’s largest fashion show and shop around event; averaging 23K+ media impressions, annual attendance 600+; YOY traffic increase of 10% and $500K+ direct sales for retailers

$500k -$700k

In direct sales tied to curated Spend and Receive program released annually in partnership with event calendar

592M+

Impressions tied to Advertising and PR strategy during re-brand year, 2017

5 years

Working on the asset, RFP through operations and sale

Double Digit

Increases across entire digital portfolio annually (social, website, eblast database, etc.)

The Shops Buckhead Atlanta

THE ART OF SOUTHERN HOSPITALITY

Toyota Music Factory

IRVING, TX

• 250K+ SF ENTERTAINMENT DISTRICT

• 50K+ SF OPEN AIR EVENTS PLAZA

• 152K SF OFFICE SPACE

• 202K SF RETAIL

• 400+ EVENTS ANNUALLY

• 1.9M+ VISITORS ANNUALLY

Performed project audit of operational marketing department and programming

Launched new marketing strategy focusing on “Delivering More Than Music,” expanding daytime traffic and attracting community audiences outside of concert goers

Uplifted and launched new branding campaign dedicated to a lifestyle district

Activated vacant retail spaces and central plaza with instagrammable, engagement moments and builds

Completed digital audit for missing components and implemented comprehensive SEO plan and social media/ influencer strategy

Created operational marketing toolkit based on project audit, inclusive of:

Signature event

Strategies and execution plans created for each quarter, inclusive of tenant participation

Tenant manual

And meetings platform executed

Property photoshoot

For lifestyle imagery usage and refresh across advertisements and digital platforms

Local artist

Mural program introduced

72.6% increase

In website engagement during first month on project

Meet ahha.

FORGED FROM A DECADE LONG WORKING RELATIONSHIP (+ FRIENDSHIP)

HILLARY CROWE

Co-Founder, Chief Marketing Curator

26 YEARS OF COMMERCIAL REAL ESTATE EXPERIENCE

Driven by an unwavering passion for marketing and creating meaningful destinations, Hillary brings forth a wealth of experience and a visionary approach to the realm of Real Estate Development. With a remarkable track record spanning 25+ years in over a dozen markets and 20+ assets throughout North America. Hillary’s proficiency extends throughout the entire development life cycle. From the initial conception of a project’s vision to the intricacies of branding, storytelling, and leveraging social media platforms, she possesses a comprehensive skill set. Her marketing influence resonates through key milestone events, guiding projects seamlessly from entitlements, through development to design, construction phases and operations. A true innovator, Hillary’s strategic mindset ensures that each project she undertakes is not only meticulously planned but also carries a unique and compelling narrative. Her commitment to excellence culminates in the successful execution of opening and turnover plans, elevating each venture to new heights. In her extensive career, Hillary has consistently demonstrated an ability to fuse creativity with practicality, delivering results that not only meet but exceed expectations.

Her dedication to shaping vibrant and impactful spaces has left an indelible mark on the assets she has positioned and launched throughout the US.

ANNELIESE REID

Co-Founder, Head of Marketing Strategy

10 YEARS OF COMMERCIAL REAL ESTATE EXPERIENCE

Anneliese is a results-driven strategist specializing in developing and executing comprehensive marketing plans. She puts forward the expertise, creative thinking, and discipline necessary to create tailored strategies from concept to completion and across varying product types including mixed-use, luxury multifamily, office and affordable housing communities.

During her tenure at Brookfield Properties, she spearheaded New Business marketing efforts, created robust toolkits for development and operational marketing teams, and implemented elevated experiences at the asset level. Prior to the Brookfield acquisition in 2019, she led Oliver McMillan’s marketing efforts in the southeast as Operational Marketing Director for The Shops Buckhead Atlanta.

Her strategic mindset, combined with fresh, forward thinking and a keen understanding of consumer behavior delivers tangible results. Anneliese thrives on team collaboration and bringing visions to life.