Meet ahha Marketing. Case studies.

SAN DIEGO, CA

An agency with Marketing Moxie

Case Studies.

APPENDIX

Our Portfolio.

COAST TO COAST, CONCEPTION TO COMPLETION

MULTIFAMILY

• Lilia Waikiki | Honolulu, HI*

• Beaudry | Los Angeles, CA*

• EV | San Diego, CA

• Grey House | Houston, TX

• SALT | Tempe, AZ

• Vela | Washington DC

• Pacifica | Honolulu, HI

• Symphony Hawaii | Honolulu, HI

• The George | San Francisco, CA*

• The Place | Nashville, TN

• The Residence Buckhead | Atlanta, GA

• Kanekapolei Collection | Honolulu, HI

MIXED-USE DISTRICTS

• Fifth + Broadway | Nashville, TN*

• The Shops Buckhead | Atlanta, GA*

• 5M | San Francisco, CA

• Clayton Lane | Denver, CO

• River Oaks District | Houston, TX

• Pier 70 | San Francisco, CA

• Toyota Music Factory | Irving, TX*

RETAIL REDEVELOPMENTS

• Stonestown Galleria | San Francisco, CA

• Otay Ranch Center | San Diego, CA

• Newpark Mall | Newark, CA

• The Shoppes at Carlsbad | San Diego, CA

Fifth + Broadway

NASHVILLE, TN

• 2.4M SF MIXED-USE DEVELOPMENT

• 367K+ SF OFFICE

• 381 RESIDENTIAL UNITS

• 199K SF DINING/ RETAIL

• 161K SF ROOFTOP EVENT SPACE

• 56K SF MUSEUM

marketing scope highlights:

Created a marketing strategy which pivoted with market conditions over the course of 8 years, including (COVID19)

Strategic tie-ins with adjacent community partners to form a true district with Ryman Auditorium, Bridgestone Arena and more

Activated vacant retail spaces through phased lease-up with instagrammable, engagement moments and builds, drawing large crowds and recognition

Formulated new avenues for sponsorship tied to events, programming as well as artist installations and more across the campus

Urban

Land Institute’s Best Large Format Project- Private Sector Nashville TN Chapter

42k+

Instagram followers organically built since 2021 opening

$787M

Price tag when sold just two years after opening to Northwood

20k+

Attendees attributed to Marketing events calendar in 2022 alone

8 Years

Working on the asset. RFP through opening and turnover (2023)

$700k

In sponsorship revenue attached to Marketing service at sale

100%

Broadway

Lilīa Waikīkī:

WAIKIKI, HI

• 454 UNITS RESIDENTIAL UNITS

• 91 AFFORDABLE UNITS AT 80% AMI

• 45,000 SF NEIGHBORHOOD SERVING RETAIL

• FIRST RENTAL UNITS IN WAIKIKI IN 20 YEARS

marketing scope highlights:

Customized air stream preleasing campaign and roadshow in collaboration with Brookfield Retail

Curated a versatile marketing strategy which pivoted through market turns (including COVID-19)

Brought an arts and culture movement to downtown Honolulu for the first time in the city’s history

Handled marketing for market rate tower and affordable housing low rises

Largest debut of any property in Brookfield’s Multifamily Portfolio

First Time

POW WOW Hawaii (global art program) was brought to Waikiki

Impact Award 2022

Winner for CoStar’s Multifamily Development of the Year

100% Leased

Project’s affordable housing fully leased within 2 months during COVID-19 (Nov 2020)

$300K

Under allotted marketing budget of $1.8M, upon opening

77% Leased

One year after opening, ahead of proforma expectations

7 years

Working on the asset. RFP through opening (2023)

Lilīa Waikīkī

CULTIVATE THE LIFE YOU LOVE

The Shops Buckhead Atlanta

ATLANTA, GA

• 8 ACRES

• 356K+ SF MIXED USE DEVELOPMENT

• 370 RESIDENTIAL UNITS

• 367K SF RETAIL

• 125K SF CLASS A OFFICE

• 50+ LUXURY, BEST IN CLASS RETAIL TENANTS (HERMES, TOM FORD, CHRISTIAN LOUBOUTIN, MONCLER, ETC.)

marketing scope highlights:

Formulated community engagement strategy via focus groups and partner programs with artists in residency/ public art installations with SCAD ( Savannah College Art + Design ) as well as Atlanta Ballet for on-site performances in a curated Holiday campaign

Branding uplift in 2017, more well suited to approachability in the market

Residential portion sold to Simpson Housing LLP in August of 2016, achieved the highest price per unit in Atlanta’s history. Retail/ office portion sold to Jamestown in 2021

Immersive tenant rations program, including tenant meetings, handbooks and toolkits for maximum engagement district wide

INCREASED center traffic steadily by 63% over the course of 3 years

Style South

The southeast’s largest fashion show and shop around event; averaging 23K+ media impressions, annual attendance 600+; YOY traffic increase of 10% and $500K+ direct sales for retailers

$500k -$700k

In direct sales tied to curated Spend and Receive program released annually in partnership with event calendar

592M+

Impressions tied to Advertising and PR strategy during re-brand year, 2017

5 years

Working on the asset, RFP through operations and sale

Double Digit

Increases across entire digital portfolio annually (social, website, eblast database, etc.)

The Shops Buckhead Atlanta

THE ART OF SOUTHERN HOSPITALITY

Toyota Music Factory

IRVING, TX

• 250K+ SF ENTERTAINMENT DISTRICT

• 50K+ SF OPEN AIR EVENTS PLAZA

• 152K SF OFFICE SPACE

• 202K SF RETAIL

• 400+ EVENTS ANNUALLY

• 1.9M+ VISITORS ANNUALLY

marketing scope highlights:

Performed project audit of operational marketing department and programming

Launched new marketing strategy focusing on “Delivering More Than Music,” expanding daytime traffic and attracting community audiences outside of concert goers

Uplifted and launched new branding campaign dedicated to a lifestyle district

Activated vacant retail spaces and central plaza with instagrammable, engagement moments and builds

Completed digital audit for missing components and implemented comprehensive SEO plan and social media/ influencer strategy

Created operational marketing toolkit based on project audit, inclusive of:

Signature event

Strategies and execution plans created for each quarter, inclusive of tenant participation

Tenant manual

And meetings platform executed

Property photoshoot

For lifestyle imagery usage and refresh across advertisements and digital platforms

Local artist

Mural program introduced 72.6% increase

In website engagement during first month on project

Music Factory

The George

SAN FRANCISCO, CA

• 320 RESIDENTIAL UNITS; INCLUSIVE OF 100%, 120% AND 150% AMI

• 10K SF COMMUNITY SERVING RETAIL

• 26K+ SF ADJACENT GREEN SPACE

• LEED SILVER

marketing scope highlights:

Curated multi-year Marketing strategy which pivoted with market conditions over the course of 5 years, including COVID19

Strategic tie-ins with adjacent community partners to form a true district in SoMa Undiscovered, CAST (Community Arts Stabilization Trust) and San Francisco Chronicle

Double website creation and implementation for Market Rate and Affordable Housing, in partnership with the City

Planned and executed all milestone events, Groundbreaking, Topping Out + Grand Opening

Beaudry

LOS ANGELES, CA

• 785 RESIDENTIAL UNITS

• 5K+ SF COMMUNITY SERVING RETAIL

• 2M+ SF OFFICE ADJACENT DTLA SUPERBLOCK

• 330K+ SF RETAIL ADJACENT FIG + 7TH

marketing scope highlights:

Curated a multi-year Marketing strategy over the course of 3 years

Created renderings and model unit program in partnership with architect Marmol Razner

Launched The Collection brand at levels 48-56 which offered elevated residences with coveted amenities and personalized services program

Planned and executed all milestone events, Groundbreaking, Topping Out + Grand Opening

Pre-leasing strategy focused on a large social media influencer push, targeting high-engagement activations, preview events and influencer’s throughout greater LA