IFES Worldview 3 / 2019

The future depends on wha t we do in the present”

Following this famous quote from Mahatma Gandhi IFES takes up the challenge of continously establishing itself as a trustworthy, transparent and cosmopolitan network.

As we enter the last year of this decade we must prepare for the fu ture, as the only truly worldwide association we have become. This is wh y we w ant to increase our partnerships with National A ssociations through-out the world, take a deeper look into the emerging markets of our industry and be aware of the upcoming changes in the Blue-Chip-Regions.

Our education program are constantly evolving, and after the success of MasterClass in 2018, we will aim in making them more ad vanced the year s to come.

We will continue exhibiting and making our presence known in renowned exhibitions and events worldwide, such as ExhibitorLive in Las Vegas this February, or EuroShop next year, in order to greet curren t members as well as introducing ourselves to potential ones.

The World Summit in Athens, between the dates of J une 26th –28th, and who se motto is “The Summit of Inspiration”, is intended t o surpass any previous attendance, and moreover, “inspire” our audience on the latest trends and ideas of our industry. The Sustainable Starter we created as a new platform at the Chicago summit las t year will continue at this year’ s summit.

We encourage all of you, especially the young and passionate ones to come and join our activities. We need volunteers who are willing to share time and ideas with the “mature generation” and bec ome better altogether.

Together, we shall make every effort for new ideas and inspirations and continue to be “the” global collaboration network.

THE IFES BOARD

This is the third edition of IFES Worldview. Its focus is on “Engagement”.

E ngagement in the trade show and event industry no w has a number of faces: it is about ecological in volvement in a circular economy, about empo werment of w omen in exhibitions, about visionary concepts, for example in the use of Artificial Intelligence, and about involvement within associa tions. We have selected four examples, four that encourage and inspire. We will address these topics at our “Summit o f Inspir ation”, which will take place in Athens at the end of J une. We cordially invite y ou to participate in the discussion.

U ntil then, we hope y ou enjoy reading it.

UTA GORETZKY

Engagement for the Indus try

A group of women join forces to support young female talents in their career planning, a manager decides to give up his job, collects plastic bottles and makes design furniture out of them which can then be rented for trade shows, a company uses Artificial

In telligence and digital evolution – the supposed arch-enemy of the trade fair industry – to make trade f airs more successful. These are examples for a c ommitment in very different fields of our industry. Nevertheless, these examples have one thing in c ommon: they impressively demonstrate how the tr ade fair show can be successful in the long run.

UFI’s 5

to w atch in 2019

As every year, the UFI team has used its association’s Global Congress as well as many separate conversations all around the world to isolate and identify the core themes that we feel will impact the global exhibition industry in 2019.

1. Shifting trade patterns and a jit tery global economy

Amidst a climate of political tension, protectionism and false news globally, economic growth is slowing down. The latest IMF f orecasts point to rougher times ahead for the global economy, citing protectionism and new tariffs as a major cause. The US/ China tariffs alone are calculated t o reduce global economic growth by 0.4% in the long-term. Even withou t this additional burden, growth has become difficul t to sustain, especially in

the mature exhibition markets: CEIR data shows that, in the U.S. alone, our industry has seen below par growth compared to the U.S. economy as a whole in seven out of the las t eight quarters.

I t comes as no surprise that, wha tever survey you look at, growing numbers of U.S. organizer s are looking into doing business outside of their home c ountry. In parallel, 2018 has seen the first ever time when a Chinese organizer has taken a majorit y share in a trade show ou tside of China.

We will see players from the t wo largest domestic markets in the world looking into options abroad. A ll of this offers new opportunities to partner between organizer s from different marke ts, and to capitalize on join t interests.

2. D igital is everywhere –but it is not everything

Ten year s into the mass adaption o f social media and the rise of the smartphones, it is time to end the discussion about the role of digitization in our industry. Today, digital is simply everywhere – on the show floor, in the show manager’s office, in the cus tomer’s exhibition experience. A s digital has become as c ommon as electricity, it has bec ome a commodity (just as show security, by the w ay).

The adoption of the European U nion’s General Data Protection Regula tions (GDPR) is leading us to a “new normal” in the w ay that we as an industry are dealing with customer data and are building up the in-house resources to achieve that.

Data handling and data

securit y will be big topics in the

trends

2018 has become a memorable year for the e xhibition and business events industry around the w orld – with much of the attention on M&A, on changing event formats or “festivalisation”, and on a changing global landscape.

future. A s show brands around the world increasingly communica te digitally with their cus tomers and communities all year round, data operations will be as relevant as show floor oper ations.

3. Getting the basics right goes a long way on creating experiences

For many year s, the “show” in this very word “show floor” w as under stood to be about the exhibitors showcasing their products and services. To the millennial and post-millennial gener ation, however, it is just as much about the “show” that a show organizer puts on around the show floor itself.

“Festivalisation” is a buzzword, and will rightly disappear again. B ut we are well advised to listen cl osely to our customers and their call for very personal and individual experiences when they a ttend an exhibition. A s the overlap between tradeshows and congresses/conferences c ontinues to grow, there are opportunities to deliver that –and there is a risk for those who don ’t pay attention to these shifting demands.

After polling more than 13,000 show visit ors globally f or the UFI/Explori Global Visit or Insigh ts, there is a solid understanding of visit ors’ changing expectations. Many visit ors are reporting “trade show fatigue” (less so in developing markets

than in developed markets, and with the highest share – one quarter – in the Americas). Visit ors say that their interest in o ther channels such as online marke tplaces and conferences will likely rise significantly rela tive to trade shows.

Organizers and venues alike are well advised to never forget t o deliver excellence in terms of the basics, as visit or pain points are surprisingly simple. The top five are: seating, catering, queueing, parking, and quality of the exhibitors. Organizers can go a long w ay to pleasing visit ors by ge tting these five factors right.

4. C onsolidation and collaboration

We have seen an intense level o f M&A activity in the past two year s – shaking up our industry in the process. In addition, more and better venue space around the world is being built, as UFI’s World Map of Venues shows. In 2019, we are expecting the opening of wha t is poised to be the world’s largest exhibition venue complex in Shenzhen.

Billions of dollars are flowing in to our industry. And all the signs right now are indicating tha t, despite the less positive ec onomic outlook, the exhibition indus try remains attractive f or investors looking for solid, mid- term returns of their in vestments.

The mix of players in the indus try remains v aried: listed

c ompanies, publicly owned organizer/venue operator en terprises, family businesses, en trepreneurs and government bodies. The growing number of “ou t of the industry investors” is driving prices to new heights, bu t it remains to be seen whe ther all these bets on growth will be successful. Our industry’s repu tation, however, is certainly benefit ting from this trend. It is helping our stakeholders to be tter understand the economic impact that every show, every venue creates every day.

5. Diversity in leadership

I f you look at the teams who deliver and grow exhibitions around the world, and who oper ate venues, you find a broad diver sity of skills, nationalities, and qualifications. Slowly but surely, our industry is reflecting this as well in its leadership. We’ve seen a steady flow of senior appointments enriching the diversity of boardrooms over the past two year s, adding new voices to the respective tables – most notably women on the one hand, but also hires from ou tside of the industry. Both of these trends will accelerate, and c ontinue, in 2019 and beyond, t o the benefit of our industry. To reduce this discussion to a gender issue alone, however, leaves out a major part – cultures and skills are just as importan t as part of the mix.

“She Means Men toring” –launch of the mentoring pr ogram for w omen in the e vent industry

For the first time the International Festival of Brand Experience (BrandEx) took place at Messe Wes tfalenhallen in Dortmund on 15 J anuary. Around 1,000 guests were able to follow 100 contributions b y reno wned speakers on 15 stages in parallel. In the evening the BrandEx Awards ceremony took place awarding the best contributions from live marke ting and live communication from last year. The festival got its special structure from the chosen open space architecture, which bundled all the s tages, hospitality offers and retreat areas in one large room. This openness offered space both for c oncentrated listening and discussions as well as f or animated conversations. Part of the program w as also the announcement o f “She Means Mentoring”, an initiative to promote w omen in the exhibition and event industry.

Is equality between men and women in the global meeting and event industry even an issue? Especially as our industry is already disproportionately female anyway?

It is, indeed! A behind-thescenes survey, in the form of a 2017 poll, has shown that every second woman in the MICE industry does not feel equal in terms of her career opportunities and salary. And although the MICE indus try is approximately 75% female, a disproportionately small number of women are in management positions. Time to change this!

Women for women – from the first “She Means Business” to the new mentoring initiative

“She

Means Mentoring”

Because sustainable results can be better achieved through c ollaboration, leading industry e vents and players and their s trong women behind them have c ome together in a joint effort t o work together to achieve the gr and goal: equality for women in the global meeting industry.

The successful launch of the fir st “She Means Business”

c onference as part of IMEX in Fr ankfurt in 2018 as a cooperative project between tw tagungswirtscha ft and the IMEX Group has clearly shown a need for f ormats and events that support gender equality. “She Means B usiness” is a conference with a high-caliber education program that networks women and celebr ates the role of women in the meeting industry.

An only logical next step w as the development of the mentoring initiative “She Means Mentoring”. This initiative w as announced on J anuary 15th during the first BrandEx Festival in the Dortmund Wes tfalenhallen.

Chairwomen of “She Means Men toring” are Sabine Loos, Managing Director Messe Wes tfalenhallen Dortmund GmbH, Bettina Metz, Managing D irector UN Women National C ommittee Germany e.V. and Carina Bauer, CEO of the IMEX Group. “She Means Mentoring” will also be part of the next IMEX in Frankfurt 2019 as there will also be a next “She Means B usiness” with a high end educa tional and networking program.

“She Means Mentoring” –a new initiative for women in the global meeting- and event industry

“She Means Mentoring” is a mentoring initiative for the events industry to aim for gender equality

“She Means Mentoring” is inviting women all over the world to support each o ther and to empower young women.

Benefits f or mentors and mentées

+ Mentor shares knowledge and experiences, gets new/ fresh ideas/technologies, ne tworking, training (learn abou t mentoring)

+ Mentee gets career guidance, advice and assistance, ne twork building

Chairwomen

Bettina Metz, Managing D irector UN Women National C ommittee Germany e.V.; Carina Bauer, CE O IMEX Group; S abine Loos, Managing D irector Dortmund Wes tfalenhallen

Founders

Karin Ruppert, Head of c ommunications FAMAB; Ker stin Wünsch, Editor-inchief tw tagungswirtschaft; Christiane Appel, Editor-in-chief m+a report

Karin Ruppert, Bettina Metz, Christiane Appel, Sabine Loos, Ker stin Wünsch

Sabine Loos Managing Director

Messe Wes tfalenhallen Dortmund GmbH

The event industry is largely female. However, this fact is not reflected in the management po sitions.

I would like to encourage women to be enthusiastic abou t management tasks and plan their careers systematically.

Women are particularly burdened at work if they w ant t o combine their career with a f amily. This particularly affects the event industry because working hours are often not f amily-friendly. Tha t is wh y working mothers need special support at this point.

The industry also needs more young talents. In concrete terms, this means that we also have to make a special effort to attract female employees. For this we have to raise awareness of the need to improve the basic c onditions for working women and mothers. In my opinion, high-qualit y and flexible childcare is a crucial factor here.

I w ant to lead by example. I am a woman in a leadership po sition myself and a mother a t the same time. I know wha t it means to combine them both.

Bettina Metz Managing Director UN Women

Na tional C ommittee

German y e.V.

Mentoring means networking. Ne tworking between people of all ages, people who have been working in a company for a long time and people who just started t o work there as well as networking between women and men. Women still do not benefit from ne tworking as men do. This has t o change with “She Means Men toring”.

Women are well educated; they do have a lot of knowledge and abilities. Women are able t o compete with men on all fiel ds, but they do not have the same chances. We need role models who support women. We need people listening and enc ouraging mentees on their career s. “She Means Mentoring” will provide this support –hopefully with you on board.

Carina Bauer CEO IMEX Group

“She Means Mentoring” is the sis ter initiative to “She Means B usiness”, the great networking e vent and educational program f or women in the global meeting indus try. “She Means Mentoring” is about supporting each other within our industry and learning from each other. Every woman has a great story to tell and by sharing, we can learn from each other and profit from this v aluable experiences and knowledge.

I am very happy to be a chairwoman for this wonderful initia tive and to be able to help women to achieve their personal and carrier goals. We do need f ormats like this, as our survey has shown.

I am looking forward to welc oming women around the globe to both, our next “S he Means Business” and “S he Means Mentoring” a t IMEX in Frankfurt 2019.

Statements of the chairwomen

Artificial Intelligence meets the Exhibition+Event Industry

Considering how fast the w orld is moving, adapting and innovating and how the competitive gaps are bec oming smaller and smaller due to this digital e volution, as members of the exhibition industry, we need to make proactive effort to ensure that we keep abreast of all the new w ays the digital w orld is and will influence the w ay we conduct business.

I t is understandable however, that although a good majorit y are fascinated by the prospect of fusing digital with the exhibition w orld, it is comprehensible tha t there may be some apprehensions by many c olleagues, who are not convinced that the door o f Artificial Intelligence should be opened into an indus try so embedded in human interaction.

However, it is up to us, as professionals in the exhibition industry, t o decide which digital services will enhance and promote the purpo se of exhibitions and to ensure that there are guidelines on how we can remain customer f ocused and at the same time respecting the boundaries of e thical behaviour to ensure the credibility of the industry remains in tact.

To show wha t is in place today and as an example of effective AI, the World-of-Watson, is a “mus t see”.

For those not ye t familiar with Watson; named after IBM’s first CE O, Watson started life as a ques tion-answer computer s ystem, initially developed by IBM’ s DeepQA team to answer ques tions on the TV quiz show Jeopardy. In 2011, Watson

c ompeted in Jeopardy, against legendary champions Brad R utter and Ken Jennings, winning the first-place prize of $1 million. In 2014 IBM created IBM Watson Group, a business unit focused on deploying Watson across three divisions, Watson Discovery Advisor, Watson Engagement Advisor, and Watson Explorer. The intention to allow enterprises to integrate and use Watson’s

capabilities to develop business and commercial products.

Trade show management with WOW

The objective of WOW w as t o attract a projected 50% of c onference attendees to a priv ate trade show, to generate sales leads and increase sponsor ship revenue. IBM’s s trategy involved creating a priv ate trade show as part of a c onference that illustrated the wide-r ange of data-mining applica tions the Watson Artificial Intelligence is capable of.

The tactics they used w as t o divide the trade show into individual zones focusing on differen t examples of how Watson has been used by genuine companies to cut costs, increase sales and/or improve products. They employed

A ugmented Reality and multiple live examples in the zones to c onvey the overwhelming range o f industries, from airlines to choc olatiers, that Watson has success fully helped.

To give you an example of wha t w as on offer at the trade show, the Watson Welc ome Immer sion area teased visit ors with the sheer da Vinci-like sc ope of Watson’s Renaissance-man talents, the visit ors fl owed from that section onto a 400- square-foot responsive-tile w alkway. When they stepped on the flooring, weigh t-triggered sensor s beneath the 24-by-24inch tiles activated a media server, which then triggered a projector to flash marketing messages onto the fabric s tructures such as “You Envision/Watson Discovers“.

Ano ther show service and product display w as the shuttle service – br anded “Olli”.

Designed as an on-demand tr ansportation device that passenger s can order with a mobile app just as they would an Uber, the electric- powered Olli gave up to eight attendees a t a time a brief ride around the show floor.

Attendees could take a spin around the concourse in Olli, an autonomous, 3-D-printed minibus partly designed by Watson. O nce they boarded, they could chat with Olli about an ything from its technical specs t o its tourist recommendations. O nce guests boarded Olli, the minibus acted like a souped-up J ohnny Cab from the movie

“Total Recall,” using 30 sensors and a natural-language interface t o chattily field questions on

the fly, including, “How does this bus work?” and “Which res taurants nearby would you rec ommend?“

After a short five-minute jaunt, passenger s disembarked the driverless shuttle and then extended the experience at an in teractive digital kiosk upon which rested a scale model of Olli. Here, guests learned how Olli can be printed and put t ogether in about 10 hours and will first be used on campuses and at airports before, perhaps, being rolled out for city-wide tr ansportation.

so ftware developers from Inno360 Inc., Watson assisted in designing a white tulle gown embellished with 150 LEDconnected fabric flowers.

D uring the event Watson monit ored tweets using the #Me tGala and #CognitiveDress hash tags, then painted the dress in kaleidoscopic hues via the LED s, which glowed rose when Watson detected joy and aqua when it sensed excitement.

A final example is the chat room area, where resting on acrylic bubble chairs, attendees tried out the Virtual Immersive D ata Analytics (ViDA) project, where they could converse with Watson in natural language on v arious topics. Watson uncovered unorthodox information and insigh ts for the participants, then graphically depicted them with both 3-D and 2-D objects in the virtual world.

c ontributed to 37% increase in sponsorship!

This is a solid case-study of where digital innovation can no t only enhance the customer experience but increase the re venue potential for both exhibitors and organizers.

A FINAL WORD

Face-to-face business can and will remain a necessary and effective tool in so far as we prepare for, embrace and influence wha t the future holds f or the benefit, evolution and sus tainability of our industry. Per sonally, I am looking forward to a future of an integrated digital and exhibition world, with endless possibilities of crea tive formats and customer cen tricity.

LED Cognitive Dress

In a separate area, on display w as the Cognitive Dress that Watson helped create for the Me t Gala, New York’s extravagant annual fashion event. Collaborating with fashion designers from Marchesa Holdings LLC and

The success of this trade show supported by Artificial Intelligence features are in the results where of the 20,000 visit ors in vited to attend the annual c onference, 85% i.e. 17,000 converted into attendees of which 90% visited the trade show ( 40% above target). The show gener ated 15,000 leads and

AUTHOR MATTHIAS “TESI” BAUER, MBB-C ONSULTING GROUP WITH OVER 18 YEARS’ EXPERIENCE W ORKING FOR THE W ORLD’S LARGE ST SHOW ORGANIZERS SUCH A S REED EXHIBITIONS, MESSE

FR ANKFURT, UBM AND MANY MORE, THE TEAM OF MBB-MEDIA IS WELL EQUIPPED T O SUPPORT CLIENTS OF THE TR ADE SHOW INDUSTRY.

The J oy of A ssociation

There is, undoubtedly, an association for every kind o f business and activity on the planet. But I believe the best trade associations in the w orld share the same characteristics, many benefits and similar ambitions for their members. Broadly speaking, a trade association should exist to benefit its member s in three spheres: personal development, business improvement and industry strength. S hould you join a trade association? I think that if it can truly offer these three realms of benefit, then y ou should seriously consider it.

It’s essential to the future of any indus try to attract and retain talen ted people, and so it’s the responsibilit y of an association to underpin every member’s efforts t o develop the skills and careers o f their employees. Whe ther it means delivering accredited c ourses that enable people to move easily between businesses withou t leaving the industry, or providing resources f or member s t o develop and deliver their own tr aining and up-skilling material, providing positive career development potential is the key to indus try longevity and stability. Withou t the continuity and insigh t that comes from a long career in one sector, expertise and knowledge is lost, whils t l ong standing conventions can break down. Providing a strong emphasis on education, and enc ouraging members to create career s rather than simply jobs, will give young people a reason t o enter the industry and the incen tive to stay there.

Share information

Running a business is never eas y, and every step an association can take to make it more profitable, efficient, credible or well-known is a welc ome benefit. Wha tever industry you are in, you’re in competition with o ther businesses for a finite amoun t of trade. So it may seem c ounter-intuitive to ask you to ge t together and share information with all those competitors. B ut that is exactly wha t we, as trade associations, do. And because we do, we’ve been able to get members to agree on mutual standards, best pr actice, and wha t constitutes

good customer service. The resul t? The growing awareness tha t association membership is a qualit y marque, an indicator to cus tomers that they can expect the best of wha t the industry has t o offer.

Association membership isn’t easy

The truth is that an association is only as effective as its members, because it is its members. The more time and effort you devote t o your association, whe ther that is sitting on working groups, leading a forum, or simply a ttending the AGM and conference, the greater benefit you will enjoy. You should support your association as much as it supports you. Evangelise, be an ad vertisement for membership, help the association to grow, because to grow the association is to add greater strength, knowledge and power to your own business.

There’s a well known phenomenon known as “The Network Effect” which applies here. It s tates that adding more users of a service has a positive effect on all the v alue of the service to all o ther users. The perfect example is the telephone. If there is only one telephone, it’s useless –there’s no-one to call. If there are two telephones, then two calls are possible, ten telephones give you ninety possible calls, and so on. Building a business network, and sharing pr agmatic solutions to common issues, becomes a powerful tool when you can do it with dozens o f competitors in a convivial and collaborative environment. It’s up to your association to

crea te these opportunities, but it ’s up to you to make them a success!

When you speak as an indus try, people listen. ESSA represen ts a part of a £42 billion indus try in the UK and we exist t o enable our members to speak with one voice. Whils t association membership can benefit your business directly and po sitively, perhaps the most importan t work it can do is to represen t the whole industry at the legislative and regulatory le vel. The unintended consequences of legislation, burden some regulation, and international business conditions are threa ts that can face every business.

Withou t associations, it is very difficul t for individual businesses t o make their case to the au thorities that matter. A ssociation membership gives every member business the chance, and arguably the responsibility, t o contribute to the debate in a meaningful w ay. This is how a good association enables its member s to author their own fu ture as much as possible. At ESSA this is our ambition, helping the industry to thrive by putting the people with the knowledge and experience at the helm, providing a platform t o communicate with government, other sectors and interna tional partners, and creating an industry where people w ant t o work and progress.

AUTHOR ANDREW HARRISON

Do not Blame –find Solu tions

About the plastic waste problem

The plastic soup is a growing gl obal problem. Plastic w aste is polluting the world’s w aters more and more, with all its c onsequences. No less than 80 percent of all w aste that ends up in the ocean consists of plas tic w aste. This is more than 8 million tons annually. Animals in and around the w ater become en tangled or suffocate in the plas tic w aste. In addition, plastic w aste breaks into very small particles (“microplastics”) that are swallowed by fish and are ab sorbed by all kinds of organisms, such as mussels and oysters. So these particles end

up in the food chain and we finally get it back on our plate.

About Plastic Whale

Plastic Whale is the first professional plastic fishing company in the world. A social enterprise with a mission: to make the world’s w aters plastic-free. We do this by creating social awareness for the problem, but mainly by taking action with as man y people as possible and by fishing plastic. To date, Plastic Whale has fished more than 1 00,000 PET bottles from the w ater, which are then upcycled in to high-quality products, including high-quality design l ocks and now also office

furniture. We ultimately hope t o go ‘out of business’ by achie ving our mission. Overfishing is positive in our case. www.plasticwhale.com

Abou t Vepa

Since the foundation of Vepa in 19 71, they have developed into one of the most ver satile offices and project furniture manufacturers in the Netherlands. Ver satile, because they make all their products 100% in their own factories in the Netherlands and thus realize both a wide r ange of products and customer-specific solutions. Their s tate-of-the-art machinery also gives the opportunity to con -

stantly strive for new circular solu tions, now with the Plastic Whale Circular Furniture c ollection.

About JMT

JMT w as founded in 1982 and has provided the livecomm indus try with more than 35 year s o f its materials and services. With 13 offices in 7 European c ountries, JMT is one of the larges t providers of rental furniture and flooring for events, f airs and conferences in Europe. JMT is based in the Netherlands, E ngland, Belgium, France, Spain, Switzerland and Germany and with a w arehouse close to every major event location.

Stop talking – Start doing

Under the watchful eye of colleagues and the press, a unique partnership between plastic fishing company Plastic Whale and furniture manufacturer Vepa and the IFES member JMT was signed. With a powerful network in Europe, JMT will provide distribution and awareness of the Plastic Whale Circular Furniture line, which was launched in February.

JMT is happy to contribute to sus tainable entrepreneurship within the livecomm industry. With Corporate Social Responsibilit y as paramount, JMT made use of the unique opportunity t o become ‘Launching Partner’ o f Plastic Whale Circular Furniture. Plastic Whale, es tablish ed in Ams terdam and founded by Marius Smit, has created a unique furniture concept in c ooperation with Vepa: design furniture made from recycled plas tic, collected from the canals of Ams terdam.

Stop talking. Let’s start doing!

This is the motto that Plastic Whale develops its activities under “We create economic value from plastic waste with the in volvement of as many people as possible,” says Marius Smit the founder of Plastic Whale. “Every year we fish for plastic in Amsterdam and Rotterdam, t ogether with thousands of people. From these plastics, we have already built eleven design sl oops. We can make an even grea ter impact with office furniture. “The cleaned plastic may no longer be called w aste.”, J anwillem de Kam from ‘furniture factory’ Vepa says: “It is a real raw material that fits the pro duction process of the furniture really well. By making design furniture, we remove this plastic from the chain f or a long time. We add v alue and ensure that form and function match the wishes of our customers.”

Big impact

The Plastic Whale and Vepa c ollection will take off in the c ourse of 2019. The items that are suitable for the rental will bec ome part of the permanent c ollection of JMT and will be o ffered through JMT offices in the Netherlands, Spain, Belgium, Fr ance and Germany. In addition t o the design, properties such as size, weigh t and, for example, s tackability are important in the c onsideration. A sustainably produced piece of furniture is only really sustainable when it is rented out, if it is also sustainable to transport. “In this w ay, c ontributing to sustainability can be contagious, and this certainly applies to our fellow branches, bu t we also count on our customers to embrace the idea and wtackle the plastic soup t ogether with us!”, says JeanPierre Brouwers, managing direct or rental furniture JMT

Meet the IFES Board

The following pages will show the personal

S trengthen our networking capabilities with reliable partner s worldwide

will ensure a superior performance for outstanding results the year s to come!

Peter Theodorides President

“Motivation is wha t gets you s tarted – Commitment is wha t keeps you going.”

When I first learned wha t IFE S was all about, and that w as 13 years ago, I saw there w as some thing here that would help me both as an individual and as an owner of a company t o expand worldwide, and be able to understand my industry much better.

13 Year s later, I am honored as President of this association, and be able to say in all humbleness, that I am committed the next two year s to offer my best t o ensure that we keep growing al together and to maintain the s tability we have by focusing in three main pillars:

C ontinue being a worldwide association

B uild on enhancing colla bo rations among our member s

What is more, I believe that all o f us have hidden potentials that can only be seen if we find a meaning in wha t we do. Keeping this in mind, I intend to involve more members in decision making issues and allow them t o be part of the problem.

B y doing so, I will attempt c onstructing and preserving an en vironment which is meaningful. Connecting innovation to l ong-standing v alues can help us all link the new with the old and enhance the growth and s teadiness of IFES.

All in all, I would like to invite all members to get involved as much as possible in new and challenging projects, which al together we can accomplish. I t is important to realize that in order to excel as an association and to be able to perform innovation, there must be the support which I am willing to provide, and the cooperation tha t will help us overcome any ob stacles. My passion, as well as my devotion for this associa tion, make me stronger to reach out to wha t I w ant for all o f us – a win-win formula that

Voicu Sferdianu Past President

Commitment to IFES framework grew naturally from year to year adding substance and v alue with each A ssociation meeting.

Exchanging energy both w ays with IFES members, stakeholders and framework got me the t ools that plugged us into our unique Visions, Values and Roles in order to improve our effectiveness and find true fulfillment f or our companies in particular and the Exhibition Industry as a whole.

Commitment has paid off l ong time already, not only professionally but personally as well through solid friendships and engagements. And it keeps going.

c ommitment of all IFES Board members.

I t gives a deeper look into their engagement f or our industry and even beyond.

Justin Hawes Vice President Finance/ Treasurer

My association with IFES has been infinitely rewarding and has enriched my career in the exhibition industry.

My advice to new and existing members is to get actively in volved in the A ssociation –the more one engages, the more one gets out.

I am a Chartered Acc ountant and this has enabled me to assist IFE S with its financial management, serving as its Treasurer f or the last seven year s.

Furthermore, I am the Managing Director of an African exhibition and events company and I am based in Johannesburg, South Africa. My company, Scan Display, has been a member of IFES for over 10 years. It was the Association’s first African member.

My involvement with IFES has gener ated substantial foreign business for my company, and I have enjoyed developing fruitful partner ships with other members over the year s. It has been in teresting to learn about the workings of the exhibition indus try in other countries. A s the only board member from a de veloping country, I understand the challenges faced by members from other developing c ountries, and I promote their in terests within the A ssociation.

Torsten Heinze Vice President Strategy

Hell o, as we say at Czarnowski! I am attending IFES meetings since 2007 and I can tell you that the whole dynamic has changed. S ince the former Board decided t o open IFES to individual member s, we have a totally differen t self-conception of our selves.

The IFES network plays an importan t role in our company’s o ffer to our clients: we are able t o offer projects everywhere, with the highes t available qualit y, a t the highest national safety and securit y level and respect for human rights under the Code of C onduct. I will do my utmost to c ontinue this path and grow IFES f or and with our fellow members and friends.

I t is inspiring to be part of the IFE S family. The global collaboration network, once an aspirational goal, is now a reality. The possibilities are limitless.

A s members of IFES, we can learn, grow and shape the future o f face-to-face marketing around the world. When we buil d a stand for an exhibition, it ’s temporary. But with IFES, the people we meet, and the knowledge and wisdom we gain, will last a lifetime. I truly belie ve, the theme of this issue o f WorldView, is the key to our fu ture success – “Engagement.”

John Pavek Vice President Marketing & Membership

I consider the opportunity I have been given to serve on the IFES Board both a privilege and an honor.

Cam Stevens Board Member Education Sharing Knowledge…

Education. I t is such an important word and can be such a huge differentiator in today’s world. Education can help communities climb out of poverty, it can help us excel and advance in our career s, and it can shape the very fabric of our lives. The quest f or new knowledge should be a life-l ong desire… and it should be unquenchable.

As an entrepreneur, Education is near and dear to my heart. With my past work at EDPA as VP of Education, my master’s degree specializing in Family B usiness Tr ansitions and entrepreneurship, and my present work with IFES working as Chair

of Education, I am passionate abou t working to bring v alue to our members through education. Whe ther that is in the form of speaker content at a Global S ummit, a Masterclass containing relevant/current content, or how best to do business in a c ountry that you are unfamiliar with, my commitment to the organiza tion is to work to foster and develop content to help quench your appetite for educa tion.

I’m excited to see another year ahead of opportunity on the heels of a very successful Mas terclass program which took place in Ams terdam this past December My commitment to you is to work hard to continue t o explore new and exciting w ays of educating our members through Sharing Knowledge…

in sustainability will attract new customers and secure the l oyalty of existing ones. These innovative approaches will open door s to new markets and new empl oyment opportunities. Most o f us don’t have time or knowledge to craft new sustainable approaches. IFES community is the right platform to brainstorm, execute and share. Our sustainablilty commitment is the guar antee to be a part of the exhibition market in the future. O ur motivation and success shoul d be shared with IFES number s and benefit us all.”

the shows take us to Germany, bu t sometimes we go to Kazakhstan, Colombia or Vie tnam. It is essen tial to know people, build ne tworks and have connections gl obally, to offer our clients the best customer service and c onfidence. IFES is a wonderful pla tform to build your connections. We depend on our IFES partner s to meet the demands and challenges that the world brings.

Philippe Beille Board Member Sustainability

We are conscious that Sustainability is our new responsibility. We must integrate Sustainability within our core strategy. Let’s open bright and innovative horizons.

At first glance, it may look like a huge intellectual and financial eff ort. But innovative approaches

Ninni Arion Board Member Young IFES

My name is Ninni Arion and I come from the very north o f Finland.

O ur country might be small, ye t the companies here are very international. They go to shows around the world, and we offer our experience and help them to get the most ou t of their exhibition targets. Everyone who exhibits or organizes a show abroad knows, tha t there are a million little things to know, different w ays t o produce the stands and a ttract visit ors. Many times,

A ssociations in general, IFES especially, is a wonderful platform which helps me to stay tuned. Issues like sustainability and changes in technology will drive our group together as we can learn and grow together. Exhibition service providers can be seen as competitors, but we also share the same worries, and challenges. Together we can make the difference in the indus try, develop and invent new and smarter w ays to communicate and meet people in real life. Together we are powerful.

At YIFE S my personal interest and commitment is to engage the younger generations in the e vent industry. We have faced a problem with educational s ystems not supporting our indus try and some consider our f antastic work too demanding and hectic. My purpose is not only to bring new generations t o our industry, but also to c ommunicate wha t we do, wh y our work is meaningful for so man y people and economy.

Get inspired

Tues day, 25 June, 2019

Evening: Meet + Greet on the fabulous roof top terrace at the Athens Marriott

Wednesday, 26 June, 2019

Morning: Sustainable Starter For the 2nd time IFES is offering this format focused on the latest trends and solutions in sustainability! Learn from colleagues around the gl obe and discuss differences of circular management

Noon: Welcome Lunch at the E ugenides Foundation

Afternoon: IFES New Member Induction & AGM

Evening: Dinner + Welc ome P arty @ Orizontes Lycabettus

Program Athens Summit of Inspiration

Enjoy the tremendous view of Athens sight No.1: The Acropolis!

Thursday, 27 June, 2019

Daytime: The Summit of Inspir ation will start with sourceful keynotes, discussions, workshops and a lot of networking occasions!

Evening: An evening under the S tars – join the Blue Carpet on a Headland at the Mediterranean C oastline.

Friday, 28 June, 2019

The Inspiration continues! Join the second day of this fruit ful conference.

Saturday, 29 June, 2019

It is the time to take a deep dive int o Athens!

MOST ADVANCED DIGITAL PLANETARIUM IN THE WORLD BLE

The Venue – Eugenides Foundation:

Eugenides Foundation, a nonprofit public benefit foundation, w as established in 1954 in execution of the will of the notable na tional benefactor Eugene E ugenides. It is based in Athens and operates as a private entity. The end of the 20th Century marked the conception of a new vision for the foundation. The activit y of the renovated Eugenides Foundation is oriented t owards six basic directions:

The New Digital Planetarium, one of the largest and the mo st advanced digital plane tarium in the world, equipped to function as a wide screen domed theatre.

A Science Museum, with a modern exhibition area f orming a space over three fl oors which occupy an overall surface area of about 2,000 sq.m.

The UTech Lab, a Techno l ogy Labor atory for secondary educa tion students aged 13-17 years and the general public, dedicated to modern technol ogy.

A Library, with multimedia applica tions and distance learning technology.

A modern Convention Centre. New publishing activities.

Expanded training and c ollaborative activities.

And

it is the perfect

place to host the IFES World Summit 2019!

In direct neighborhood:

S tavros Niarchos Foundation

C ultural Center– or better know as the New State Opera House and National Library of Athens. Designed by the architectural firm Renzo Piano Building Workshop (RPBW), the SNFCC is a sus tainable, world-class cultural,

educa tional and recreational urban, located within the Stavros Niarcho s Park. The SNFCC w as c ompleted in 2016.

The SNFCC is one of the world’s most sustainable buil ding complexes of its size. In November 2016, the SNFCC achie ved the highest and most s tringent international standard f or sustainable design and c onstruction – the Platinum LEED – for its innovative architecture and green technology. The platinum LEED certification is awarded by the U.S. Green B uilding Council (USGBC).

This year the Stavros Niarchos Foundation will have the biggest and most cultural events in Athens from J une-August 2019. The calendar of events during our Summit will be published a fter March.

ORIZONTES LYCABETTUS

NEW STATE OPERA HOUSE AND NATIONAL LIBRARY

The title of the IFES Summit in Athens is: Summit of Inspiration. For three days, the industry will meet at a place where others can look into the stars, at the Ephenidios Planetarium, to discuss wha t is occupying, moving and inspiring the indus try t oday. For this purpose, a mix of lectures, discussions, w orkshops and networking has been created, which is looking for the same in its breadth and quality. Here is a small excerpt of wha t visit ors to the S ummit of Inspriration can expect:

ISABEL BARDINET

From her evolving roles within the meetings industry to leader o f one of the most important medical associations in the world t oday, Isabel Bardinet has been a consistent advocate for developing more relevant w ays

o f identifying, measuring and ad vancing the v alues of wha t mee tings, congresses and c onferences achieve in broader professional and academic terms as opposed to simply their economic impacts. Much

o f what she advocated year s ago has become mainstream indus try thinking today.

Isabel Bardinet promoted her views not only within her own organiza tions but to the broader indus try and other public and governmental audiences as well. At the same time, she has been active in pursuing the documentation of better measures for

e vent outcomes, she promoted the role of women in the MICE indus try, as well as in overall professional education initiatives. Her keynote at the IFES World S ummit will summarize her experiences under the Titel: “E nd of congress – long live f ootball clubs and 7-sense e vents.“ For those who do not know wha t she will exactly talk abou t should attend her presentation at the IFES Summit.

PETER ECONCOMIDES UNDER THE VOLCANO

We live in disruptive times. Driven by technology, and fuelled by rapidly evolving c onsumer expectations, CEO’s across industries are facing the urgen t need to transform their businesses. Threa ts often appear where they are least expected; ou tside of traditional industry boundaries, often from start-ups. B usiness needs to be flexible. B ut business needs consistency. C onsistency comes through cul ture. A motivating and engaging narrative, based on a strongly held belief and v alue system, expressed inside and outside the organization. This is wha t a powerful brand provides; it guides internal behavior whils t it establishes external expectations:

It creates alignment.

I t connects business with socie ty.

I t enables change in the face o f disruption.

Peter Economides will draw on his considerable experience with some of the world’s leading c orporations to share his though ts on wha t it takes to buil d a powerful, sustainable br and in these times of rapid change.

Pe ter Economides is a global br and strategist, based in Athens. He is owner and founder of Felix BNI, Peter is a former Executive Vice President and Worldwide D irector of Client Services at gl obal advertising agency McCann Erickson Worldwide and Head of Global Clients a t TBWA\Worldwide.

Pe ter’s work is focussed on change – on the strategic responses to shifting culture, c onsumer habits and behavior, and the challenges of regional and global expansion.

He played a founding role in the establishment of the Orange

Grove, the startup incubator initia ted by the Embassy of the Ne therlands in Greece.

Peter has received a Lifetime Achie vement Award from the Hellenic Council of America and his work has been recognized by the US Congress. He is the f ormer Chairman of the Board at leading global charity, Make-A Wish International, based in Phoenix, Ariz ona.

JOCHEN WITT

Today’s trade fair business takes place in an extremely competitive environment with exhibition space overcapacities in many marke ts and an increasingly fr agmented and overloaded e vent landscape. In addition, shows must compete with other media and communication agencies for the budgets of their cus tomers. Furthermore, trade f air organizers are looking for a w ay to extend their v alue chain, as there is hardly any room left f or new trade fair concepts. Is now the time for organizers to expand their foothold in the service industry? Are they disc overing trade fair construction as a business model for themselves? J ochen Wit t will address this question in his presen tation at the IFES World S ummit. And everyone who has alread y heard him in Chicago knows that attention should be paid to his analysis if you w ant t o continue to position yourself success fully in the industry in the future.

J ochen Wit t has a long and success ful career in the trade f air industry. Prior to starting his own business in 2007, J ochen w as President & CEO of Koelnmesse for nearly 10 year s, where he focused on the international expansion of Koelnmesse’s port folio and the modernization o f the exhibition grounds in C ologne as well as new business de velopment and the expansion o f the service sector. Before joining the trade fair industry,

J ochen worked as a Tax Lawyer f or BASF AG in v arious positions. In 1993 he w as appointed Presiden t of the Potash Company of Canada in Toronto and in 1998 he became a member of the Executive Board of Wingas GmbH in Kassel, Germany.

Jochen w as Chairman of the E uropean Chapter of UFI from 1999 to 2005 and President o f UFI in 2007. He is currently serving as a member of the B oard of UFI. He is member of se veral Advisory and Supervisory B oards in the trade fair show.

Moderator Conny Czymoch is an experienced international moder ator, presenter and media c oach. She is personally passionate about the issues creating solu tions for the future of humanity and life on this planet as well as empowering others t o improve their communication skills on camera and on stage.

From local to national to in ternational media, from newspaper to radio to TV, she now brings her journalistic competence and experience as a facilitator to conferences and events in Europe and the Middle East. C ustomers are German Ministries, the ILO, OECD, UN, World Bank , EU, foundations, NGOs, the corporate world. Since 2016, she has been a media advisory board member of the think tank Global Economic Solutions, GES.

Hosted by the Design Ambassador Vassilios Bartzokas some of Greeks most recognized architects and designer will inspire the audience with some of their recent projects:

Not a Number Architects is an architectur al studio preoccupied with the creation of meaningful space. Founded in London in 2008 by Ermis Adamantidis and Dominiki Dadatsi, NaNA has since been involved in a diverse r ange of projects spanning from space installations to urban planning. In 2018 NaNA w as joined by Eleni Pavlidou special -

izing in the design and development of complex and non-standard architectures. They will explain the idea behind the BVLGARI pavilion as a temporary installation commissioned by the luxury jewellery brand for Abu Dhabi Art 2012.

Semiotik w as founded in 2014 by D imitris Koliadimas, who w as pre viously co–founder and crea tive director of Designers U nited. Since 2005, Dimitris and his team have collaborated with exceptional individuals, great organiza tions, small start-ups and large multinational brands around the world, providing a wide range of design and c onsulting services, performing in complex environments and achie ving remarkable results. O ur work has been awarded numerous national and international distinctions, including D& AD, Red Dot Design Awards, Pen tawards and European Design Awards.

Wha t they show is the evolution of Volvo Ocean Race the leading round-the-world team sailing event, the world’s biggest

o ffshore sailing race, and perhaps the most coveted prize in the sport. The engagement with the brand begun in 2010 and continues to the present. SO–IL w as founded by Florian I denburg and J ing Liu, with Ilias

P apageorgiou joining soon after as partner. The members of their team come from all over the world and bring diverse per spectives to their work.

LC-A (Na tassa Liannou and Ermis Chalvatzis) w as founded in 2015 and is based in London. The firm f ocuses on a v ariety of work, from towers and master plans t o small scale products and in teriors. Their pa ths have cl osely par alleled one another, with both architects graduating from the AA in 2011, receiving their Mas ters in Architecture and Urbanism from Design Research Labor atory (DRL) with distinction. They will present the LONDON ICONIC PAVILION.

Breathe is a housing prototype f or the future living environment. I t takes a holistic approach to sus tainability. By making living an active experience, the ins tallation shines a spotlight on en vironmental awareness and enc ourages visit ors to confront our tendency to take resources f or granted.

Designed to be disassembled and reinstalled at other locations, the structure is mobile and adaptable. The fabric can be replaced to perform appropriately to a wide array of climates and environmental conditions.

Summit of Inspiration

“I am a citizen, not of Athens, or Greece, but of the world.”

Socrates

Expo 2020: a Look Ahead

In 2020, Dubai will bec ome the first Middle E astern city to host a w orld’s fair in the nearly 17 0-year history of the globe-spanning e xhibition. Running for six mon ths from October, 2020 to April, 2021 in the U nited Ar ab Emirates’ (UAE) largest city, Expo 2020 is expected to draw an audience of 25 million people, 70 per cent of which are expected to c ome from outside the UAE to see the pavilions of approximately 190 nations, ranging from A lbania to A ustria, and P akistan to Peru.

Traditionally, the world’s fair is a venue that debuts innovative products and novel technologies – think, for example, of the telegraph, telephone, phonograph, zippers, Imax movies, electrical plugs, even solar power, and autonomous cars. But these fairs also allow their participating countries to exert soft power on a gargantuan platform, highlighting their “brand” as emergent players on a world stage through state-of-the-art, even radical, design and architecture. Britain did it with its groundbreaking Crystal Palace at the very first world’s fair in 1851, the Great Exhibition of the Works of Industry of All Nations. Inspired by the design of giant Amazonian water lily, Victoria amazonica, the Crystal Palace was an engineering marvel comprising 990,000 panes of glass held together by 1,000 iron columns, 202 miles of sash bar, and 30 miles of guttering.

France, arguably, built the mother of all world’s fair sculptures with the Eiffel Tower at the 1889 Exposition Universelle.

Soaring 1,063 feet into the sky the Eiffel Tower reigned as the tallest building on Earth until New

York’s Chrysler building was finished 41 years later in 1930 –its mesh lattice encompassed a dizzying 18,038 pieces of iron with 2.5 million rivets driven in by around 300 steel workers. Few manmade constructions could compete with it for creative inspiration: Over the years, the Eiffel Tower’s soaring silhouette has been captured by artists as diverse as Georges Seurat and Robert Delaunay.

More recently, China’s and Britain’s pavilions at Expo 2010 in Shanghai raised the bar to stratospheric levels for these buildings. Nicknamed “The crown of the East,” the 63-meter-high (207 feet) China pavilion ranks as the tallest national pavilion ever – and with a price tag of $220 million, the most expensive one in expo history as well. Resembling the crimson crown worn by ancient emperors, it was made of 56 traditional “dougong” brackets, each one representing a Chinese ethnic minority. In contrast to this exercise in realpolitik, the United Kingdom’s six-story-tall “Seed Cathedral” consisted of 60,000 see-though acrylic tubes (each filled with a seed from Royal

Botanical Gardens’ Millennium Seedbank project) that fluttered in the breeze. Each of the 7.5meter-long (24.5 feet) tubes was filled with fiber-optic filaments that illumined the structure at night. From a distance, the building appeared to be an extraterrestrial dandelion that slowly faded in and out of reality.

Marvelous as these pavilions were, their architectural audacity may be challenged by the pavilions planned for the 2020 world’s fair, whose overall theme is “Connecting Minds, Creating the Future.” (However, individual nations can, and often do, add their own supplementary themes). In its ambition to “outShanghai Shanghai,” Expo 2020 may offer some of the most breathtaking pavilions and unforgettable experiences consistent with a land that brags the Burj Khalifa, the tallest building on the planet, and which looks like an art-deco rocket ship about to launch.

Luxembourg’s pavilion, for example, will look like a giant Möbius strip pushed over on its side.

Germany

Over a period of nearly 90 years, German y’s pavilions have reigned as the architectural avant garde at world expos. Mies van der Rohe’s Germany pavilion at the 1929 Barcelona In ternational Exposition established the standard for sleek, modernis t design, while Frei Ot to’s pavilion for Expo’67 in Mon treal used a steel-mesh c overed by a translucent plastic skin that suggested an amoeba o f science- fiction dimensions. Now for Expo 2020, Laboratory f or Visionary Architecture (LAVA) will use a freeform roof that shel ters multiple interwoven fl oating cubes housing exhibition spaces. The roof will consist o f an opaque trapezoidal single-layer ETFE membrane all owing light rays to pour into the interior through numerous small openings, constantly changing thought the day as the sun transits across the sky. Inside, a verdant central atrium will connect all the cubes in which exhibits crafted by Facts and Fiction GmbH will educate and amuse visit ors.

Poland

Poland’s design w as inspired by journeying fowl: 75 percent of birds in the Ar ab world are born and nest in Poland before migr ating to that w armer clime. Acc ordingly, the pavilion will be made from shipping-container-like wooden boxes, enclosed by steel rods holding thousands o f paper birds that will flutter in the breeze. The avian activity will also serve as a metaphor for ideas that take wing and travel to dis tant destinations.

United Arab Emirates

Nature inspired the pavilion for the United Ar ab Emirates (UAE) as well. For nearly 4,000 year s, f alconry has been an essential part of desert life in the UAE from subsistence hunting to regal sporting. Perhaps, then, it is no surprise that the S antiago-Calatrava-designed 15,000- square-meter (161,400 square feet) UAE P avilion will mimic the outstretched, smooth-edged wings of the raptor that can climb to 8,000 feet and dive a fter its prey at 214 kp/h (150 mph).

Sweden

Sweden’s pavilion will merge bo th nature and geometry. Designed by architects from Sweden, Italy, and France, the Nordic country’s building will include hundreds of massive tree-like structures creating a stylized forest. A v ariety of o ffices and meeting rooms will be located high up on these pillar s, like treehouses, and c overed with wooden lattice screens inspired by Middle-Eastern mashrabiyas. A type of projecting window, mashrabiyas are enclosed with intricately carved wooden latticework, who se recurring, mathematically precise elements allow in an elegan t play of light and shadow.

United States

At Expo 2015 in Milan, the United S tates’ pavilion deftly mixed the ol d and the new into a striking architectur al statement: a 300- foot-long deck promenade made of wood recovered from C oney I sland’s his toric boardwalk c omplemented a 7,200-squarefoot vertical farm, who se 1,494 au tomated hydroponic modules hel d more than three dozen

types of vege tables, grains, herb s, and fruits. Its overall effect suggested the country tha t gave rise to the first cas t-iron plow and the threshing machine to feed a hungry world o f the past would also lead the w ay to nourish a starving planet in the future. For Expo 2020, the U.S. effort will focus on the fu ture again, but this time in the area of movement, not diet, with a tagline of “What Moves You: The Spirit of Mobility.” Designed by Fentress Architects, the $60-million U.S. pavilion will presen t a circular, almost carousel-like façade, with vertical sections on the exterior seeming to slant forward, producing the feeling that it’s moving forward. Inside, the pavilion will showcase advances in v arious forms of mobility –social, financial, and logistical, in an experience crafted by George P J ohnson Experience Marketing. Most significant will be the mock-up of the Virgin Hyperloop O ne (VHO), which employs a linear electric motor to accelerate and decelerate an electromagnetically levitated pod through an underground pipe.

Visit ors will be able to enter either of two pods based on VHO designs, and then, through a series of animated, mechanical, and video animation, experience wha t it would be like to ride in 1,080 km/h (670 mph) vehicles tha t could make the trip between Munch and Athens a quick one hour and 45 minutes. Rounding out the experience will be a simulation of the Martian landscape. Partnering with the B uzz A ldrin Space Institute, the U.S. pavilion will showcase space technol ogy that could speed us t o the Red Planet by 2039, the 7 0th anniversary of Apoll o 11 moon landing.

United Kingdom

Dubbed the “Poem Pavilion,” the U nited Kingdom’s contribution to Expo 2020 will weave the power o f Artificial Intelligence (AI) into the structure. Resembling a giant megaphone, the timber-lined pavilion is being designed by British artist Es Devlin, best known for her large-scale art ins tallations, and the closing ceremon y of the London Olympics in 2012. (Devlin is also the first female to win a commis -

sion for the UK’s world expo pavilion design.) Attendees will en ter through an illuminated maze, then be invited to contribute words from kiosks, after which an AI-powered algorithm will collect and parse them into poe try. The poems will then be displayed in LEDs on the front o f the 20-by-52-meter (66 by 171 feet) façade.

Before President McKinley w as shot at the 1901 Buffalo P an-American Exposition, he o ffered his vision of world’s fairs. “Expo sitions are the timekeepers o f progress. They record the world’s advancement. They s timulate the energy, enterprise, and intellect of the people; and quicken human genius. These buil dings will disappear; this crea tion of art and beauty and indus try will perish from sight, bu t their influence will remain …” A fter Expo 2020 is closed and its brilliant pavilions dismantled, the genius of its architects will live on, with each structure an individual stanza of an epic poem.

AUTHOR CHARLES PAPPAS

IFES Insights

The Idea of the IFES Global Village

For the first time, during EuroShop 2017, IFE S presented, together with 16 members the IFE S Global Village. A place, where partners had a chance to meet, find answers, network, enhance their business, or simply enjoy a cup of coffee.

As it should happen in a proper village, the community celebrated at one night its “Block Party”. Visitors, guests and exhibitors took the occasion to network and enjoy themselves. Besides the Global Village, IFE S was content partner of the Expo + Event Forum which aimed t o create an added v alue for the visitor providing latest news on trends, innovations and best pr actice.

The second edition happened a t ExhibitorLive 2018 in Las Vegas. Here 14 exhibitors joined the Global Village to present their services to the american marke t.

From A = Aktiv from Germany t o W = Welk am from J apan, the companies presented themselves on an area of 80 m². In the middle of its members w as IFES as a bracket that gave c ontent. However, not only member s, partners and friends were welc ome at the “Market o f the International Tr ade Fair World”.

And as it belongs to a good village it becomes tradition: the idea of the Block Party. A fter the Exhibitor Award, a drink with members, partners and friends took at the Global Village bec omes a magnet for the surrounding exhibitors. The participants’ answers spoke for themselves and we are looking f orward since the idea will c ontinue.

IDEAS PUT INTO PRACTICE

AKTIV for 40 years, the international specialist for advertising, exhibit design and construction, film production, multimedia and event. We are your strong partner beyond the boundaries of pure trade show booth construction.

We offer partial performance in the IFES network as well as turnkey solutions - AKTIV is always your reliable source for any local and global face-to-face marketing.

Just talk to us - we provide the services you need.

Experience our precision – globally.

“Thank you for organizing this IFES pavilion! We enjoyed to be part of this group and to have a chance to look into the US market. We saw the IFES Global Village at E uroShop 2017 and hope to be part of it in 2020.”

“Thank you for your help and assistance during the whole show and also for the booking of the space.“ Just two of several comments . It reflects the success of the global pavilion idea!

Join us at EuroShop 2020

16 – 20 February

Messe Düsseldorf, Hall 4

Global Village will continue at EuroShop 2020. The area in Hall 4 is already booked: 680 m² are w aiting for the next edition of our Global Village. R ight now we are preparing our concept. I t will be presented during the IFES World S ummit 2019 – stay tuned.

IFES World Summit 2018

„Reaching New Heights“

Flashback

From the Global Campus in 2017 we moved to the big city! 2018 the 20th IFES World Summit brought us to the Wind y City: Chicago. We assembled in a former Sports Club which w as built as a Hotel reserved for the rich and famous during the World Exhibition 1893, Here member s and friends met for our annual meeting.

Reaching New Heights was the Motto: And this is what we did. What in the World: Global Design Trends (Travis Stanton), The status of the global exhibition industry with a special focus on the service industry (Jochen Witt), A Glimpse Into Our Future Through the Looking Glass (Jackson Young), … The lectures itself were varied and entertaining. We enjoyed lively +

in teresting presentation of Lawyers, trade unionists, (this is possible) and learned a lot form People like Glenda Brungardt, a real trade show industry experts. The World Summit was rounded off by wonderful evening events. The evening ride on the Chicago River tour ended on Lake Michigan with a gorgeous firework. The gala dinner at the Shedd Aquarium was the place

to thank Bruno Meissner for all his efforts he did for IFES. After 4 years of presidency and 4 years as a Past President Bruno finished his career as an active IFES Board member.

Flashback

The IFES Summit in Chicago showed how a perfect team brought the stage and the forum to life. The concept came from the designers of AKTIV, the building was set up by beMatrix in collaboration with Coastal. Brumark supplied the flooring as well as the lectern and Duo produced the prints for the back walls. AKTIV installed the LEDskin Video Wall from its own stock in the warehouse in Las Vegas, Nevada. Last but not the least, TWI guaranteed that all material on time came to the venue.

The ambience of the Stagg Court at the Chicago Athletic Association Hotel has been atmospherically staged for the particular requiremen t with an optimum ligh ting design provided with AKTIV show lights. In order to give all participants the opportunity to see the presentations, two 4K large screen monitors were used in addition.

Since there would be nothing on the monitors withou t specialist s taff and transmission technol ogy, the team at AKTIV took care o f directing, audio and image mixing, playback and the

cameras. There were 3 highend 4K live cameras used. Two s taffed by experienced cameramen and another remotely controlled. The audio transmission was set to both wired connections as well as wireless technol ogy. And everything played together perfectly.

Two absolute technical innovations were used as highligh ts for events. For the direction Riedel Communications provided the latest digital radio in tercom Bolero, which is the benchmark at big events today. In addition, we had a Catch -

box-Microphone in action, which c ould be thrown for questions from the audi t orium.

Since events, especially success ful ones, always pass by way too fast, they also rec orded all contributions in HD and the IFES provides them f or downloading.

Among others, AKTIV Kommunikations-Marketing GmbH w as partner of IFES in the implementation of the IFES Global Summit in Chicago. AKTIV is a full-service provider with the fields of ad vertising, trade fairs, film production and multimedia that

make every event a pleasure. In addition to the large in-house ren tal stock for audio, electrics, pho to/film/video, lighting, trade f air, furniture as well as presentation, transmission technology and optimal networking partners make every event a success. Whe ther inch or centimeter –whe ther 110V or 220V – AKTIV knows about both worlds and ensures that the technology always interacts – not only in the USA but also anywhere else in the world.

5 th MasterClass

Amsterdam, Dec 10 – 12, 2018

U nder the title “Stop talking – Start doing” 30 participants met. The y came from around the gl obe: Hong Kong, Me xico, South A frica and of c ourse Europe. Their declared goal: to overcome barrier s in the sales process. “ Presen ting sounds so easy ... and if done right it is” w as the conclusion a fter the two seminar days.

MASTER CLASS

Flashback

Han Lenhouts and Jean-Pierre Brouwers, the two masterminds of this year’ s MasterClass, brought renowned speakers and trainers to the start, such as Pieter-Paul Visser or Riemer R ijpkema, both acquaintances in the Dutch live communication scene. But the undisputed highligh ts were Marius Smit and Fares Boustanji. Smit is the f ounder of the company “Plastic Whale”, an initiative that has se t itself the task of clearing the Ams terdam canals of plastic w aste. But that’s not all: the discarded bags, bottles, buckets – and everything else you can find – have turned into heralds o f excursions or, more recen tly, furniture.

All clear upcycling products that are far away from “eco charm”, bu t real design highlights. Smit used his own example to show how you can win people over to your ideas by motivating yourself and believing in the project.

Initially ridiculed as one of the man y eco-spinners, he now runs a company with 30 employees and has sponsors like the cit y of Ams terdam or PWC who support his ideas for up-cycling plas tic w aste.

Fares Boustanji is completely differen t: thrown off track by a burnou t, the trainer, also known as “Bird Man”, sought a retreat as a falconer. It soon became clear to him: “You also have to c ommunicate with birds – but this happens much more directly. Birds react much more sensitively to body language, voice modula tion, facial expressions and gestures. Or to put it another w ay: If I manage to get a bird of prey to trust me, I am also able

t o gain the trust of a human being. The art here is to get in volved with one’s own needs and to understand them in tuitively.

The IFES MasterClass w as the somewhat different: No “tschakka” or “we are the bigges t” but a training and ne tworking aimed at strengthening the competences of the individual.

And the MasterClass program will continue. More focused on project manager who can strengthen their abilities in dealing with customers.

The next MasterClass “Stop talking – Start doing” will be again in Amsterdam December 1 – 3, 2019.

Member List 2019

your Partner in the Global Collaboration Network

IFES is the international federation of national associations and individual companies active in the design, conception, production and services used at exhibitions, tradeshows a nd e vents. I FES p rovides a platform of global collaboration a chieved t hrough n etworking and sharing knowledge.

The following pages provide you with an easy w ay to find IFES Member s by country, region and city. We are also providing information on major exhibition centers so you can easily see which IFES Member is situa ted next to an important tr ade show place. This List starts

on degree of longitude “0” and moves to the East.

In addition you will find inf or ma tion related to the venue capacit y on a global scale provided by the UFI World Map o f Exhibition Venues. Venue Capacit y is an important element f or the exhibition industry and the resulting economic developement it generates.

O ur association’s strength lies in our ability to provide a pla tform for knowledge and experience exchange among i ndustry peers and to support your business initia tives. While IFE S supports you to expand your networking v alue, you need

t o actively participate and c ontribute to the association. It is a “Give and Take” philosophy and we encourage you to use the ne twork by collaborating on pro jects abroad since this will help you to gain recognition from the whole IFES community.

Nowadays, IFES represents more than 270 members. to sa tisfy customers’ needs in the exhibition and event industry i s one of the core objective. To achieve this, IFES passed its code of which IFES members have to sign up before being accepted as a member.

USA | EDPA

Experiential Designers and Producers Association

19 Compo Road South Westport, CT 06880

www.edpa.com

Germany | FAMAB

Kommunikationsverband e.V. Berliner Straße 26

33378 Rheda-Wiedenbrück

www.famab.de

COUNTRY INDEX

66 Spain & Portugal 68 France 70 United Kingdom 71 Scandinavia 72 Belgium 73 Netherlands

74 Germany

Iran | ESBAT

Exhibition Stand Builders

Association of Tehran

no 4-73 – Sheikh Bahaie

S homali – Vanak, Molsadra Tehran, 1995854415

www.esbat.org

Belgium | Febelux

Association for the Live Communication Industry Place de la Belgique 1

1020 Brussles

www.febelux.com

78 Austria, Switzerland & Italy

80 Eastern Europe

82 Greece & Turkey

84 Russia

86 Northern A frica & Middle East

88 South A frica

89 India

Austria | I.M. Austria

Schlickgasse 4/1/4-5

1090 Vienna

www.imaustria.at

90 China

United Kingdom | ESSA

Event Supplier and Services Association

119 High Street

Berkhamsted HP4 2DJ Herts www.essa.uk.com

South Korea | KEDA

Korean Exhibition Design Installation Association

92 Australia, Indonesia, Malaysia, Myanmar, Philippines, S ingapore, Vie tnam & Thailand

93 Japan & Korea

94 Argentina, Brazil, Colombia & Mexico

96 Canada & USA

Switzerland | Expo-Event. Live Communication Verband Schweiz

Kapellenstraße 14, 3001 Bern

www.expo-event.ch

Dong Woo Kim 3F, Seong ji Building

23 Samsung-RO 104-GIL, Gangnam-GU 135-878 Seoul

www.keda.in

LEGEND

Described country

South Africa | EXSA

Ground Floor, Gallagher House, Gallagher Estate, Richards Drive, 1685 Midrand

www.exsa.co.za

Turkey | SSTD

Exhibition and Stand Designers Association

Evren Sanayi Mah.

Hoşdere Yolu No:37

34510 Esenyurt, Istanbul

Main trade show venues in the country

IFES Members in the country

www.sstd.org.tr City

Spain & Portugal

Spain

4.4 % 9.7 %

OF GLOBAL VENUE SPACE AVAILABLE OF EUROPEAN VENUE SPACE AVAILABLE

VENUE MARKET SEGMENTATION

LARGE more than 100.000 sqm

9

SMALL less than 20.000 sqm

6

MEDIUM 20.000 –100.000 sqm

29

MEMBERS SPAIN

2003 Dylunio, S. L. 2

C/ de l’Or n 38 Entresuelo 08012 Barcelona

www.dylunio.es

Mr. A lejandro Blitstein alejandro.blitstein@dylunio.es

4 For Everything 1

www.4foreverything.com

Difer Event Crafting 2

www.difer.es

Expomedia 1

www.expo-media.com

Grupo Intermedio 3

www.intermedio.es

M&P Stands 2 carrer Pere IV nº 29-35, plan ta 1, puerta 6 08018 Barcelona www.mpstands.com

Mr. Roger Nin Puntonet roger@mpstands.com

MEMBERS PORTUGAL

CBS – Crea tive Building Solutions SA 4

www.cbs.pt

Expoforma 4

www.expoforma.pt

OBJECT MAKERS, LDA 5

www.objectmakers.pt

© ufi – World Map of Exhibition Venues, 2018, 2018

VENUE MARKET SEGMENTATION

LARGE more than 100.000 sqm

6.5 % 14.2 %

OF GLOBAL VENUE SPACE AVAILABLE OF EUROPEAN VENUE SPACE AVAILABLE

25

SMALL less than 20.000 sqm

3

MEDIUM 20.000 –100.000 sqm

65

0.9 % OF MIDDLE EAST & AFRICA VENUE SPACE AVAILABLE

MEMBERS FRANCE

Agence R2 Stand 1 www.r2-stand.fr

byGALIS 1

www.galis.fr

CAT 1

www.concept-at.com

Duo Display (Raison Social Duo Industrie) 2

www.duodisplay.com

Mythiqs 1

www.mythiqs.fr

OSSATURE Production 3 www.ossature-production.co

PROCÉDÉS CHÉNEL

INTERNATIONAL 1

www.chenel.com

SODEM SYSTEM 1

www.sodemsystem.com

Sommer Needlepunch sas 4

www.sommernp.com

TECHNISTYLE 1

www.technistyle.com

ZEKITCHEN 1

www.zekitchen.com

MEMBERS UNITED KINGDOM

Abbott Fox Ltd 1 www.af-grp.com

Bray Leino Events 3 Filleigh, Devon, EX32 0RX www.brayleinoevents.com

Ms. J oanna Hilliard jhilliard@brayleino.co.uk

C6(n) Technology Ltd 4 www.C6n.co.uk

CORE Exhibitions 5 www.core-exhibitions.com

DSA Design 6 www.dsalive.com

Freeman Corporate UK 2 www.freemanuk.com

MEMS International Ltd 1 www.mems.co.uk

RB Design & Display Ltd 1 www.rbdisplays.co.uk

OF GLOBAL VENUE SPACE AVAILABLE

OF EUROPEAN VENUE SPACE AVAILABLE

Sweden

0.7 % 1.5 %

MEMBERS FINLAND

Wulff Entre Ltd 1

Riihitontuntie 7 C 02200 Espoo

www.entre.fi

Ms. Ninni Arion ninni.arion@wul ffentre.com

MEMBERS NORWAY

Messetjeneste AS 2 www.messetjeneste.no

MEMBERS SWEDEN

Wulff Entre Ltd. Filial 3

Telefonvägen 30, v aning 1

12626 Hägersten

www.wulffentre.com

Ms. Ninni Arion ninni.arion@wul ffentre.com

© ufi – World Map of Exhibition Venues, 2018

MEMBERS

A&P Flooring

Aluvision nv 2

www.aluvision.com

beMatrix BVBA 3

Wijnendalestraat 174

www.bematrix.be

8800 Roeselare

Mr. Stefaan Decroos

Expodoc 4

www.expodoc.com

Publiganda nv 2

Ottergemsesteenweg Zuid 717

9000 Gent

www.publiganda.be

Mr. Koen Bogaert koen.bogaert@publiganda.be

1.3 %

OF GLOBAL VENUE SPACE AVAILABLE OF EUROPEAN VENUE SPACE AVAILABLE

The Netherlands

MEMBERS NETHERLANDS

Expo Team B.V. 6 www.expoteam.nl

GES Global Experience Specialists 5 www.ges.com

Gielissen Interiors & Exhibitions 7 www.gielissen.com

KOPexpo 11 www.kopexpo.com

The Inside BV 11 www.theinside-standbouw.nl

Wit Design 8 www.witdesign.nl

JMT International 8 Oliemolen 2 4671 HB Dinteloord www.jmt.nl

Mr. Jean-Pierre Brouwers jean-pierrebrouwers@jmt.nl

Sales & Pepper BV 9 Van der Hoevenplein 340 3072 MK Rotterdam www.salesandpepper.com

Mr. Han Leenhouts han@salesandpepper.com

Tausch brand sensations 10 www.tauschexpo.nl

OF GLOBAL VENUE SPACE AVAILABLE OF EUROPEAN VENUE SPACE AVAILABLE

2 % 4.5 %

25 years building unique experiences in Latin America

© ufi – World Map of Exhibition Venues

MEMBERS GERMANY

AKTIV KommunikationsMarketing GmbH 14 www.aktiv4u.de

dcp Werkstatt für Werbung GmbH & Co. KG 15 www.dcp-online.de

DEEG exhibition & more GmbH 8 www.deeg-more.de

Atelier Damböck

Messebau GmbH 13

Oskar-von-Miller-Ring 1 85464 Neufinsing bei München www.damboeck.de

Mr. Simon Damböck simon@damboeck.de

Beckmann Fair Partner GmbH 8 www.beckmann-gmbh.com

Bluepool GmbH 12 www.bluepool.de

CHRITTO International AG 8 www.chritto.com

conform GmbH 15 www.conform.cc

CT Creative Technology

GmbH & Co. KG 12 www.ctgermany.com

Design in Berlin GmbH 4 www.designberlin.de

Engelmann Messe & Design GmbH 2 www.engelmann-messebau.de

Europfast Internationale Spedition GmbH 12 www.europfast.com

Expo Speed GmbH 8 www.expospeed.de expoprojects KG 4 www.expoprojects.biz

Exposervice GmbH 7 www.exposervice.com

Heilmaier GmbH

Messedesign 13 www.messedesign.de

Holtmann GmbH + Co.KG 3 www.holtmann.de

Meissner Expo GmbH 1

www.meissner-expo.de

Meplan GmbH 13 www.meplan.de

Messe Düsseldorf GmbH 7

Stockumer Kirchstraße 61 40474 Düsseldorf

www.messe-duesseldorf.de Ms. Elke Moebius

MoebiusE@messe-duesseldorf.de

Messe-Marketing/ Karla Juegel 13

www.karla-juegel.com

Müller Messebau GmbH 12 www.mueller-messebau.de

OCTANORM Vertriebs GmbH

für Bauelemente 12

www.octanorm.de

Public Address Exhibition & Design GmbH 11

www.public-address.com

Robert Schüler KG

Czarnowski GmbH 8

Schanzenstrasse 39 D4 –D6 51 063 Köln www.czarnowski.com

Mr. Torsten Heinze theinze@czarnowski.com

D4 Projekt GmbH 4 www.d4projekt.de

i.xpo GmbH & Co. KG 7 www.i-xpo.de

Kühne+Nagel KN Expo & Event Logistics 7 www.kuehne-nagel.com

mac messe- und ausstellungscenter Service GmbH 11 www.mac.de

MC 2 Europe GmbH 7 www.mc-2europe.com

MDS Messebau und Service Gesellschaft für Planung

Gestaltung Ausführung mbH 2 www.mdsmessebau.de

Versicherung 1

www.robertschueler.de

Schenker Deutschland AG 11

www.logistics.dbschenker.de

SYMA-SYSTEM GmbH 7

www.syma.de

VOK DAMS.Events GmbH 7 www.vokdams.de

Werbebaugesellschaft mbH 11

www.werbebau.com

ZEISSIG GmbH & Co. KG exhibits. shops. events 3 www.zeissig.de

Austria, Switzerland & Italy

FRANCE

Basel Bern

Genf

Olten

Zürich

Frauenfeld/ Hüttwilen

St. Gallen

Brescia

Mailand

Parma

Salzburg

Vienna Wels

Innsbruck Graz

Vittario

Veneto

Verona

Reggio Emilia

Bologna

Rimini Rome

MEDITERRANEAN SEA

ADRIATIC SEA

Bari

MEMBERS A USTRIA

Bruckschwaiger GmbH 1

www.bruckschwaiger.at

EECS – Exhibition-EventCongress-Service GmbH 1

www.eecs.at

SCHIFF fair success GmbH 1

www.schiff.at

STANDout/ System Standbau GmbH 2

www.standout.eu

MEMBERS SWITZERLAND

Campbell Live Communication GmbH 4

www.campbell-livecom.ch

Innerworkings EMEA 3 www.inwk.com

Nüssli (Schweiz) AG 5 www.nussli.com

Z3 Live Communication AG 6 www.z3livecommunication.com

MEMBERS ITALY

A&M Production 9 www.aemproduction.com

ABS Group srl 8

www.absgroupsrl.it

Backstage Srl 7

www.backstagecatering.com

EURODESIGN S.r.l. 9

www.eurodesignallestimenti.it

Montecolino S.p.a. 10

www.montecolino.it

STANDART SRL 7

www.standart.it

Stipa S.p.A. 7

www.stipa.it

Tecnolegno Allestimenti S.r.l. 7

www.tecnolegno.it

Intermark Group Sp. z o.o. Sp. kom. 3 www.intermark.com.pl

Melinski Minuth 3 www.melinski-minuth.com.pl

Public Address Polska Sp. z o.o. 3 www.public-address.com.pl

Greece & Turkey

OF GLOBAL VENUE SPACE AVAILABLE

OF EUROPEAN VENUE SPACE AVAILABLE

Greece Turkey

MEMBERS GREECE

A+E Prokaki 2 www.prokaki.com

Interform SA 3 www.interform.gr

OCTAPUS LTD 3 www.octapus.com.gr

Orphee Beinoglou S.A. 2 www.beinoglou.gr

PPDA archdesign group Ltd. 2 www.ppda.gr

Studio Image Expo 2 www.studio-image.com

MEMBERS TURKEY

A sel Uluslararasi Fuar Hizmetleri Ltd.Sti 1 www.aselexpo.com

Dizaynarti Mim Hiz. ve org. Ltd. Sti. 1 www.dizaynarti.com

EDI Design 1 www.editasarim.com

FUARDIZAYN Ltd. 1 www.fuardizayn.com

ISINGÖR DESIGN Ltd. 1 www.isingordesign.com

Sedef Grup (Mosem Tasarım ve Modüler Uygulamalar San.ve Tic. Ltd. Şti.) 1

www.sedefgrup.com.tr

Vision LTD 2 160, Lavriou Avenue 19002 Peania / Athens www.vision.gr

Mr. Peter Theodorides pt@vision.gr

Sothis Mimarlik A.S. 1 www.sothismimarlik.com

Stand Tasarim 1

www.standtasarim.com

TERMINAL Design and Space Solutions 1

www.terminaldesign.com.tr

© ufi – World Map of Exhibition Venues, 2018

MAIN TR ADE SHOW VENUE S > 40.000 M² Turkey 1 NR Expo

Tüy ap Fair 3 Fuar izmir – Fair Izmir 4 Konya Chamber of Commerce

An talya Expo Center (AEC)

TURKEY

Istanbul Ankara Izmir

Thessaloniki Konya Antalya Athena

Russia

2.2 % 4.0 %

OF GLOBAL VENUE SPACE AVAILABLE OF EUROPEAN VENUE SPACE AVAILABLE

1.7 % OF ASIA PACIFIC VENUE SPACE AVAILABLE

© ufi – World Map of Exhibition Venues, 2018

MEMBERS RUSSIA

4VIDA LLC 1

www.4vida.ru

Com-Unit Group 1 www.com-unit.ru

Dart-Expo 1 www.dartexpo.com

EBR group 1 www.ebrgroup.ru

EMG LLC (Expomaster Group) 1 www.expomaster.ru

EXPOCENTRE AO 1

www.expocentr.ru

ExpoGlobal Group Moscow 1 www.expoglob.com

Expos-M LLC 2

www.expos-m.com

Interform Design Spb 3 www.interform.spb.ru

Kazan Tatarstan

ufi – World Map of Exhibition Venues, 2018

Northern A frica & Middle East

United Ar ab. Emirates

0.6 % 15 %

OF GLOBAL VENUE SPACE AVAILABLE OF MIDDLE EAST – AFRICA VENUE SPACE AVAILABLE

© ufi – World Map of Exhibition Venues, 2018

MEMBERS ALGERIA

Expo sign 1

www.exposign.dz

MEMBERS EGYPT

United Group 2 www.ug-expo.com

MEMBERS IRAN

MEMBERS ISRAEL

Barzilai Design 4 www.barzilaidesign.com

Kadmon-Brin ltd. 4 www.kadmon-brin.co.il

MEMBERS SAUDI AR ABIA

Must Bee 5 www.must-bee.com

Samaya Holding 5 www.samayaholding.com

Barsa Design 3

Hall 8C, Iran Wood Improvement Industrial Zone, Ahmad Abad Mostofi 33131 3668 6 Tehr an www.barsadesign.com

Ms. Irandokht Ghazinejad I.Ghazinejad@barsadesign.com

Chistafair Co. 3 www.chistafair.com

ITG – Info & Trade Group 3 www.itgcompany.com

MEMBERS

UNITED AR AB EMIRATES

Creation House 6 www.creation-house.com

Divine Creations L.L.C 6 www.divine-dubai.com

Dubai World Trade Centre 6 www.dwtc.com

Electra Exhibitions L.L.C. 6 www.electra-exhibitions.com

ExpoGlobal Group Dubai (MES) 6 www.expoglob.com

GLOBAL BRANDING Events & Exhibitions 6 Business Tower, Business Bay, PO Box 19031

www.globalbrandings.com

Mr. Manoj Nair sales@globalbrandings.com

Maple Exhibition Organizing 6 www.mapleexpo.com

Monaco FZE (Monaco Exhibitions Dubai) 6 www.monaco.ae

MAIN TR ADE SHOW VENUE S > 40.000 M²

NAMIBIA

TANSANIA

ZIMBABWE

BOTSUANA

MOZAMBIQUE

South A frica 0.7 % 16 %

OF GLOBAL VENUE SPACE AVAILABLE OF MIDDLE EAST – AFRICA VENUE SPACE AVAILABLE

© ufi – World Map of Exhibition Venues, 2018

MEMBERS SOUTH AFRIC A

369 Design 2

www.369designs.co.za

Compex Pty. 1 www.compex.co.za

Cape Town

INDIAN OCEAN

ConCept G Exhibitions @ Events (Pty) Ltd 1 www.conceptg.co.za

HOTT 3 Dimensional Marketing cc 2 www.hott.co.za

Resource Design International 2 www,resourcedesign.co.za

tshwane-events.co.za

SCAN Display Solutions 1 Private Beg x7000, Parklands 2121 J ohannesburg

www.scandisplay.co.za

Mr. J ustin Hawes

justin@scandisplay.co.za

Sugo Projects 1 www.sugoprojects.com

India

1.0 %

ufi

OF GLOBAL VENUE SPACE AVAILABLE OF ASIA PACIFIC VENUE SPACE AVAILABLE

MEMBERS INDIA

Axis Designer (P) Ltd. 1 www.axisdesigners.com

Display House 2 www.displayhouse.org

INSTA Exhibitions Pvt. Ltd 2 www.insta-group.com

JMD DESIGN DESK PVT LTD 2 www.designdesk.in

Roots Global 2 www.rootsglobal.in

Studio 360 1 www.studio360.in

Swift Corporation 1 www.swiftexhibits.com India

New

VENUE

World Map of Exhibition Venues, 2018

VENUE MARKET SEGMENTATION

LARGE more than 100.000 sqm

16.5 % 70 %

13

OF GLOBAL VENUE SPACE AVAILABLE OF ASIA PACIFIC VENUE SPACE AVAILABLE 23

MEMBERS CHINA

AMC (Exhibits) Ltd. 3 www.arconmarketing.com

Beijing Eagle International Exhibition 1 www.eagleinter.com

Betis-Design 1 www.betis-expo.com

BVE Holdings Co. Ltd. 2 www.bvestand.com

Compass Culture Ltd. 1 www.compassasia.cn

DEMAGE (Hongkong) Messe Limited 1 www.demage.cn

74

SMALL less than 20.000 sqm

MEDIUM 20.000 –100.000 sqm

Dolphin International Culture Media Group Co., Limited 1 www.dolphin-media.net

Encore Advertising Agency Shanghai Ltd. 2 www.encoreexpo.com

Horizon Exhibition Co.,Ltd. 2 www.inhorizon.com

LINGTONG Exhibition System Co.Ltd. 2

www.ling-tong.com

Milton Exhibits Group 2 www.milton-exhibits.com

Shanghai Lankam Business Solution Co.,Ltd. 2 www.lankamlink.com

Teeyoo Expo Asia Pacific Co.,Ltd. 2 www.teeyoo.cn

Xi’an Qujiang International Conference & Exhibition Center 4

www.qiceg.com/huizhan/ index.asp

YiMu Exhibition Services Co.,Ltd. 2

www.yimuexhibits.com

© ufi

World Map of Exhibition Venues, 2018

China

1 S henyang International Exhibitions Cen ter (SYIEC)

2 New China International Exhibition Cen ter (NCIEC)

3 Na tional Convention and Exhibition Cen tre Tianjin

4 S hanghai World Expo Exhibition & C onvention Center

5 S hanghai New International Expo Cen tre

6 Na tional Exhibition & Convention Cen ter (NECC)

7 Yiwu International Expo Center

8 Wuhan International Expo Centre

9 New International Convention & Expo Center Chengdu

10 Chongqing International Expo Centre

Chengdu

Kunming

Chongqing

Yiwu

Wuhan

Guangzhou

Xi‘an

Australia, Indonesia, Mala ysia, Myanmar, Philippines, S ingapore, Vie tnam & Thailand 0.6

MEMBERS J APAN

ENDLOS Co Ltd 1 www.endlos.jp

IDEA International Inc. 2

Senrichuo Twin Bldg. Bekkan 4F, 1 -1-4 Shinsenri-nishi-machi, Toyonaka-shi 560-0083 Osaka www.idea-intl.com

Mr. Christopher Dorn cdorn@idea-intl.com

NOMURA Co., Ltd. 1 www.nomurakougei.co.jp/en

Sakura International (2) www.sakurain.co.jp

welkam Ltd. 1 www.welkam.co.jp

MEMBERS KOREA

NARA Design Co. Ltd. 3 www.inaradesign.co.kr

Podo International Corp. 3 www.podoincom.com

Preydamer 3 www.preydamer.com

RISH IYAGI CO., Ltd. 3 www.rishiyagi.com

1.1

OF GLOBAL VENUE SPACE AVAILABLE OF ASIA PACIFIC VENUE SPACE AVAILABLE

Argentina, Brazil, Colombia & Mexico

Brazil Mexico

2.3 % 63.7 %

OF GLOBAL VENUE SPACE AVAILABLE

1.4 % 6 %

OF AMERICAS VENUE SPACE AVAILABLE

MEMBERS ARGENTINA

MEMBERS BRAZIL

Ho tmacon –Projetos e Eventos 2 www.hotmacon.com.br

OF GLOBAL VENUE SPACE AVAILABLE

DODECAEDRO SA 1

Av. Belgrano 873, 5 piso C1 092AAI CABA, Buenos Aires

www.dodecaedrogroup.com

Mr. A lejandro Blitstein alejandro@dodecaedrogroup.com

Surreal Promotional Arquithecture 2 www.surreal.com.br

MEMBERS COLOMBIA

DIPER DISENADORES LTD 3 www.diper.com

INTER EXPO S.A. 3 www.interexpocom.com

OF AMERICAS VENUE SPACE AVAILABLE

MEMBERS MEXICO

C ustom Display 4 www.customdisplay.com.mx

GPO Exhibits (GPO DISplay) 4

www.gpo-display.com.mx

Grupo Escato, SA de CV 4 www.escato.com

Grupo Omega (LatinoAmerica LAGO) 5

www.lagonetwork.com

SISTEXPO 4

www.sistexpo.com.mx

© ufi – World Map of Exhibition Venues, 2018

EDITORIAL

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Welcome to our solutions family.

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CZARNOWSKI HQ

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(p) 773 247 1500

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555 Dongchuan Road

Building #6, Rm 04, 1/F

Shanghai, PR China, 200241

+86 (0) 21.34713691

CZARNOWSKI GmbH

Schanzenstrasse 39 D4-D6 51063 Cologne, Germany

(p) +49 (0) 221 922321-0

EUROPE

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