VASCO a pepper grinder by Andreas Kamolz Project “maybe moma“ Prof. Harvey Bernstein Pratt Institute New York 2013
CONTENT. Research: the MoMA Design Store Research: pepper mills | pepper shaker pepper materials Ideation Final Model
Research: the MoMA Design Store Customers: MoMA Design and Book Store: age group:
mainly museum visiters, tourists all kinds of customers
MoMA Store: age group:
mainly women (approx. 60 - 70%) generally more mature costumers
Customer Profiles: European middle aged tourist couple Mainly stroll around and would buy art prints if they had more space available in their luggage. New Yorker mum with baby buggy She is looking for presents. The MoMA Shop is the perfect place to find something small smart and sweet. Senior art expert Visits the temporary exhibiton of Le Corbusier and is looking for additional literature. Hipster looking for extraordinary gadgets Needs to show off with extremely specific items to proove good taste and intellect. Asian visitors with sunhat and camera They get flushed in after their museum visit and buy postcards and souveniers.
Products: MoMA Design and Book Store
MoMA Store
Form Language
MoMA merchandise products
design objects, mainly design classics
Different categories: low cost, colourful, small gadgets
funny little gadgets stuff/gadget boxes at the cash desk
main categories: living, dining, workspace, jewelry & accessories, artists, books, kids, holiday products especially for women (jewelry, accessories, bags)
museum and exhibition related objetcs and souveniers Art Prints & Posters
extremely famous design classics Books
Muji to go - integrated Muji store
Books: MoMA publisher products, general art related books (movie, art history, contemporary art, design, architecture, etc.) Prices: lower prices: 5 - 20 $ moderate prices: 20- 100 $
MoMA merchandise products
Prices: moderate prices 20 - 200 $ higher prices 200 - 5000 $
Prints
Online Appearance
Research: pepper mills | pepper shaker
Maybe a
pepper mill:
- pepper is one of the most
popular spices
- freshly ground pepper. fresh
aroma is important for a good meal
- right storage is important: no light/air tight - during medieval - also called „the - bring back the
times pepper used to be as expensive as gold
black gold“
value of pepper in todays times
- pepper as a ritual.
ceremony of grinding pepper
Materials: - black stone (marble, granite) - black ebony wood - gold, leaf gold
Ideation
first sketchmodel Materials: stone, golden rescue foil, Starbucks cup and lid, black paint and pushpins
Rendering: Rhino / Vray
VASCO
final model
VASCO