Alijd van Doorn (Delft University of
Tom Bergevoet (Academy of Architecture
Technology)
Technology)
Amsterdam)
Designing is an iterative process that largely
The spiral of Zeisel has an iterative character
The design process looks like circles that
consists of divergent thinking. In this way the
and is based on new insights gained during
move bit by bit towards the end goal. Every
designer can alter his focus and collect the
the design process. One must first properly
time you’ve drawn something you should
data he or she needs.
analyse the problem before looking for
step away from it and reflect. Does the
Alper
Alkan
(Delft
University
of
solutions. Then, as the designer gets closer
drawing fit your intentions? Intuition plays
Wouter Hilhorst (Eindhoven University of
to the solution, the space to make decisions
an important role in these decision-taking
Technology)
shrinks.
moments.
of all the relevant information. Subsequently,
Jarrik Ouburg (Academy of Architecture
Ruurd Roorda (Eindhoven University of
this information is structured and a direction
Amsterdam)
Technology)
is determined, although the direction might
Designing
change in a later phase of reflection. Towards
of
diverging
the end, the design becomes more concrete.
are
synonymous
The design process starts with the collection
is
a
process
and
that
converging, with
consists
In the beginning of design process, I am in
which
a hyper-associative state and I would like to
inspiration
and
integrate virtually everything in the design.
concentration in my opinion.1 This means a
After some time I am going to start with the
Pierijn van der Putt (Delft University of
designer first has to open up to new ideas,
form in which I intuitively proceed, applying
Technology)
and then has to adopt a certain stance. At this
and testing certain ideas and rejecting others.
Designing is an iterative process that requires
point the design concept is determined.
Towards
reflection on earlier decisions. Still, there is
the
end,
all
superfluous
or
ineffective concepts need to be out of my
some linear element in the design process
Ralph Brodruck (Eindhoven University of
to keep it manageable, often in the form of
Technology)
different working scales.
A good design process is not predetermined! There is no action plan that can be used for
Reinder Rutgers (Eindhoven University of
every project. As the designer is working on
Technology)
the design, ideas often change.
The designer starts with islands of knowledge that he has obtained in previous experiences.
Arjen Oosterman (Academy of Architecture
These islands function as a foundation for
Amsterdam)
generated ideas, and they are expanded and
Designing is an iterative process that goes
connected until the design is finished.
up and down. The designer is constantly testing and evaluating new ideas, which can subsequently be implemented in the design.
head. 1 Jarrik Ouburg, De witte ruimte / The White Space, inaugural address held on 6 September 2012 (Amsterdam: Architectura & Natura, 2013), 8
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